杭州桑拿

　　On November 17th, 2023, the 21st Guangzhou International Automobile Exhibition was grandly opened in the Canton Fair Exhibition Hall. Known as "the first luxury electric off-road vehicle in China", it made its debut at the Warriors Technology booth in Hall 17.2, Zone D, New Energy Exhibition Area of Guangzhou Auto Show.

　　At this year’s Chengdu Auto Show, Warrior 917 was officially listed, with the official guide price of 637,700 yuan and 697,700 yuan. The original version of Warrior 917, the official guide price was 678,000 yuan and 739,000 yuan. At present, the new car has fully entered the user delivery stage. At this Guangzhou Auto Show, Warrior 917 exhibited five Warrior 917s, namely, exhibition cars equipped with three official optional kits, namely, Weekend Warrior, Desert Falcon and Wilderness City, and two models with official color change schemes.

　　In terms of appearance, the new car has greatly restored the design language of the concept car, and the angular lines are very mechy. Looking from the front, the new car adopts a flat hexagonal air intake grille, and the interior of the middle net is decorated with wavy decorative strips. The large-size brand LOGO is embedded in China Net, which is very domineering. The design of the new car also incorporates a large number of ancient weapon elements. For example, the unique LED daytime running lights are inspired by the ancient weapon-Ge.

　　The sharp waistline design on the side of the new car creates a good dynamic effect, and the rough wheel eyebrows and side pedals indicate that the new car will have good off-road ability. In terms of dimensions, the length, width and height of the new car are 4987/2080/1935mm and the wheelbase is 2950mm respectively.

　　Warrior 917 offers a variety of wheels to choose from. There are two options for the pure electric version, namely, 20-inch aluminum alloy rim with HT tire and 20-inch forged rim with AT tire. On the basis of the pure electric vehicle, the extended-range version can also choose the combination of 20-inch forged rim +AT tire and 20-inch anti-drop tire +AT tire.

　　In terms of the rear end, the new car also uses many sharp line designs, which has a strong sense of hierarchy. The shape of the taillight of the new car originated from the ancient weapon-Ge, and at the same time, it was blackened and dynamic. It can be seen that the trunk door of the new car adopts a side-opening mode and an oversized spare tire box is hung, which are the classic design elements of high-end hard-core SUV.

　　The pure electric model can be equipped with a roof expansion platform, including a luggage rack with a weight of 150 kg, an 80W overhead light with an irradiation distance greater than 300 meters and a boarding ladder. In addition, it can also be equipped with a simulated exhaust sound and an Oriental Hawkeye intelligent drone system. On the basis of the pure electric version, the extended range version can also be equipped with an electric winch (provided by T-MAX, supporting wireless remote control and supporting 12500ibs specifications) and a full-size spare tire.

　　Although the Warrior 917 is a model with a hard-core style, the interior layout has a strong sense of science and technology. Its center console consists of a full LCD instrument, a large-size central control panel and a co-pilot entertainment screen, and is matched with a two-color splicing decorative panel, which has excellent texture. In detail, the new car also incorporates many innovative elements, such as the shift area similar to the yacht throttle, the gear selection on the left side and the driving mode option on the right side, which has a strong sense of ceremony when operating.

　　In terms of power, under the blessing of M TECH, a warrior intelligent off-road architecture composed of three hard-core technology clusters: MORA, MEGA POWER and M, Warriors 917 integrates the core advantages of "super platform, super power and super off-road" and becomes a veritable new off-road species. Warrior 917 will provide both pure electric and extended range power specifications. The former adopts four motors, the maximum output power reaches 800kW, the peak torque is 1400N·m, the wheel torque exceeds 16000N·m, and the acceleration of 100 kilometers takes only 4.2 seconds, while the latter adopts three motors layout, with a pure electric battery life of 156 kilometers and a comprehensive battery life of 825 kilometers.

　　In addition, the new car will have L3 intelligent driving assistance system to support high-speed, elevated autopilot navigation; Automatic driving and piloting in urban areas. It will also be equipped with technologies such as flying with unmanned aerial vehicle, reverse charging, parking service and crab walking mode.

　　As a new off-road species, Warrior 917 uses a large number of subversive technological innovations, from the technical route to the development landing, and then to the test and verification. Warrior 917 dares to break into the technical no-man’s land and realize the integration of the off-road technology of Warrior military vehicles and the electric intelligent technology. The calibration and verification cycle lasts for 24 months, covering 9 typical off-road roads, 100+ times of software strategy optimization and iteration, and the all-terrain test system of military standard level, which makes the warrior 917 have reliable quality that can stand the test.

　　Since October, 2021, Mengshi Technology has successively invested more than 1,500 R&D personnel and more than 300 Mengshi 917 vehicles to complete the reliability and durability verification of the whole vehicle in cross-altitude, cross-region, cross-climate and full working conditions, covering 28 provinces, municipalities and autonomous regions across the country, covering more than 99.5% of user usage scenarios.

　　At the same time, Warrior 917 is the first in the industry, and it has passed the four-round verification of the national reliability and durability standard for 1 million kilometers of military off-road vehicles, covering the high temperature, high cold and high plateau tests of military off-road vehicles, and verifying the vehicle’s ability to cope in extreme environments.

　　From the ice and snow at MINUS 40 degrees to the desert Gobi at 60 degrees, from the cold region to the plateau, from Mohe to Turpan, from the harsh working conditions of off-road venues to the opening of roads in the whole scene, Warrior 917 has traveled all over most of China, and has withstood the extremely severe working conditions such as continuous acceleration and deceleration of the Flame Mountain for 3 hours in summer, continuous direct extraction of Tengger desert sinkholes for more than ten times in summer, and direct extraction of Bilutu Peak in Badain Jilin desert for more than five times in summer.

　　It is worth mentioning that the Warrior 917 is the first new energy vehicle in the industry to successfully cross the border secret line of National Highway 219, Dahai Road and Keriya Ancient Road. Up to now, Warriors 917 has accumulated more than 6 million kilometers of off-road reliability and durability verification, which has been verified by real-world targeted tests to improve the off-road reliability and fault tolerance of the core system.

　　Weekend warriors, presenting wild luxury camping imagination, side awning, tailgate table board and mounting space, make leisurely life close to nature. When electric energy lights up the whole camp and gives the body and mind to nature, a unique meditation journey will begin.

　　The falcon in the desert is the representative of the hard-core desert crossing, with all kinds of anti-tripping wheels, winches and multifunctional flagpole supports, showing the off-road passion of rolling blades and foaming at the mouth.

　　The city of the wilderness represents the enthusiasm of being ready to leave at all times. Forged wheels are more textured, and the six-piston red brake calipers customized by Brebo are more sporty and bring a full sense of security.

　　In addition, two exhibition cars with camel color and gray official color change scheme are selected, which intuitively presents the visual effect of Warrior 917 personalized color customization scheme.

　　Not only the technology and testing of hard-core rationality, but also the off-road ecological layout with temperature and style. Warriors have built an immersive off-road experience center in the park, set up a complete and systematic off-road course, and built a variety of standardized off-road scenes. At present, more than ten professional off-road bases have been signed in the country, which will provide users with the ultimate world-class oriental off-road experience. With the deepening and future development of user delivery, Warrior, as the leader of the first year of luxury electric off-road in China, is bringing the world-class oriental off-road experience to all pioneers who love off-road and outdoor in their own way.

Welcome to Yangzhou Special Promotion Channel in car home. In order to meet the needs of car buyers, we have brought exciting news. At present, the high-profile models are carrying out an unprecedented preferential activity in Yangzhou. The maximum discount amount reached an astonishing 0.7 million yuan, which further lowered the starting price of this popular SUV to 152,700 yuan. This is undoubtedly an excellent opportunity for consumers to start with Xingyue L Zhiqing. If you want to seize this offer and get the latest and most accurate car price, please click the "Check Car Price" button in the quotation form to make the offer at your fingertips.

The exterior design of Xingyue L Zhiqing shows unique modern aesthetics and exquisite craftsmanship. The front face adopts a family-style exquisite design, and the air intake grille is made of chrome-plated material, which not only enhances the visual impact but also does not lose elegance. The overall style is stable and smooth, showing the perfect integration of luxury and technology, and satisfying consumers’ pursuit of high quality and practicality. The details are carefully carved, showing the persistent pursuit of quality by Xingyue L Zhiqing.

Xingyue L Zhiqing draws an elegant profile with its smooth body lines, with a length of 4795mm, a width of 1895mm and a height of 1689mm, showing the stability and momentum of the body. The wheelbase reaches 2845mm, which ensures spacious interior space and good driving stability. The front and rear tyre size are both 235/50 R19, with exquisite rim design, which not only enhances the visual effect, but also ensures the grip and comfort during driving. On the whole, the side design of Xingyue L Zhiqing not only pays attention to aesthetic feeling, but also reflects its pursuit of detail and performance.

The interior design of Xingyue L Zhiqing takes exquisite luxury as the theme, showing the sense of quality and technology. Its cockpit is wrapped with high-quality leather material, which provides a comfortable grip and good support, supports manual up and down+front and rear adjustment, and allows drivers to adjust the best position according to their needs. The 12.3-inch central control screen stands in the center of the dashboard, integrating multimedia system, navigation, telephone and other functions. The touch operation is convenient and the display is clear. With the voice recognition control system, it brings intelligent and convenient in-car experience to drivers.

In terms of seats, Xingyue L Zhiqing adopts imitation leather material to provide good comfort and support. The main driver’s seat is equipped with the functions of fore-and-aft adjustment, backrest adjustment, height adjustment (4-way) and lumbar support (4-way), and it also has the functions of heating and ventilation to ensure that the driver can maintain the best comfort in different seasons. The driver’s seat is also equipped with electric seat memory function, which is convenient for personalized setting of daily driving habits. The second row of seats also supports backrest adjustment, and the rear seats support proportional reclining, which provides flexible space configuration for family travel or loading.

The car is equipped with a 1.5T turbocharged engine, with a maximum power of 120kW and a maximum torque of 255nm, providing a power output of 163 HP. It is matched with a 3-speed DHT gearbox. This power configuration brings efficient and stable performance to the driver.

Summing up the evaluation of car home car owners, Xingyue L Zhiqing won his appreciation for its atmospheric mid-net design and improved body style, and he specifically mentioned the advantages of this model in fuel consumption, which is undoubtedly part of its charm. Therefore, Xingyue L Zhiqing not only meets the expectations of car owners in appearance, but also wins their favor with its fuel-saving performance.

On June 16, Avita announced the first batch of Avita Experience Centers, which were located in Chongqing, Shanghai, Chengdu, and Hangzhou, with a total of 9 stores, achieving Avita’s goal of opening its first store in the second quarter. At present, Avita 11 has opened reservations. After the experience center is settled, the next step must be Avita 11 to arrive at the store (I guess).

The 9 Avita Experience Centers are: Spicy Mountain City – 2 in Chongqing, Chongqing Longhu Park Tianjie Store and Chongqing Longhu Times Tianjie Store; Electronic Music Magic City – 2 in Shanghai, Shanghai Jing’an Joy City Store and Shanghai Changtai Plaza Store; Popular Special Zone – 2 in Shenzhen, Shenzhen Yifang City Store and Shenzhen Huangting Plaza Store; Easy Play City – 1 in Chengdu: Chengdu Taikoo Li Store; Shanshui Yayin – 2 in Hangzhou, Hangzhou Xixi Impression City and Hangzhou Ocean Ledi Port Store.

From May 26th to 30th, Avita completed a limited-time exhibition in Chengdu, and Avita 011 Super Heart Gold was also officially opened. At 9999 yuan, you can become a super heart gold user and get the priority lock single right of Avita 011, which is limited to 500 units worldwide. As the opening work of the "0" series of Avita brand fashion crossover, Avita 011 was jointly created by Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh.

Avita 11 has also opened reservations on May 20. Heart users can pay 520 yuan "Heart Gold" to book Avita 11 immediately, and can enjoy the following triple exclusive benefits. Avita 11 isThe first model in the industry with Huawei HI full-stack smart car solution as standard.Huawei is deeply involved in the development of intelligent driving, intelligent cockpit, and application systems for products, and is equipped with the CHN platform jointly developed by Huawei and Ningde Times.

Avita is the only brand fully equipped with Huawei HI (Huawei Inside) full-stack smart car solutionsIn terms of product power, Avita 11 has 400tops of high computing power and 750V high-voltage charging capacity, which has excellent intelligence and performance advantages. In terms of production capacity, Avita is inChongqing Yuzui Base ProductionThe factory has an intelligent flexible production line.Maximum annual production capacity of 350,000 vehiclesAccording to the previous plan, the Avita 11 plan will be officially delivered within the year

Text | Liu Kuang

"Nongfu Spring is a little sweet." This advertising slogan left a deep impression on the public and made Nongfu Spring a household name in the water drink brand. Tracing the history of the brand, Nongfu Spring opened up the water drink market with its own differentiated marketing strategy, competing with long-established water drink brands such as Wahaha and Master Kong, and even maintained the first market share of packaged drinking water in China for eight consecutive years from 2012 to 2019.

With the upgrading of consumption and the improvement of economic level, the consumption field is constantly changing, and the water drinking track is constantly subdivided. As an old player in the industry, Nongfu Spring is not easy. But the recently released semi-annual report seems to let us see the huge potential of Nongfu Spring.

revenue and net profit double growth

On August 25, Nongfu Spring released its 2021 semi-annual report. According to the financial report data, Nongfu Spring’s revenue in the first half of the year was 15.17 billion yuan, an increase of 31.4% year-on-year; net profit was 4.013 billion yuan, an increase of 40.1% year-on-year. It can be seen through the financial report data that Nongfu Spring’s revenue and net profit achieved double growth in the first half of this year.

From the product point of view, Nongfu Spring multiple product lines to help revenue. According to the financial report, Nongfu Spring packaged drinking water revenue 8.119 billion yuan, an increase of 25.6% year-on-year, accounting for 58.8%; tea beverage revenue 2.182 billion yuan, an increase of 36.4%, accounting for 14.4%; functional beverage revenue 2.004 billion yuan, an increase of 38.4%, accounting for 13.2%; fruit juice beverage revenue 1.224 billion yuan, an increase of 29.9%, accounting for 8.1%; other categories (including coffee drinks, soda water, plant yogurt, gas-flavored drinks) total revenue 846 million yuan, an increase of 86.8%, accounting for 5.5%.

From the gross profit margin, Nongfu Spring gross profit margin continued to grow. According to the financial report, Nongfu Spring gross profit in the first half of the year was 9.241 billion yuan, an increase of 33.7% over the same period last year, and gross profit margin also increased by 1% to 60.9%. Master Kong and Unified are the top players in the water market, and gross profit margin only fluctuated around 30%. Nongfu Spring’s high gross profit margin promoted double income in the first half of the year.

From the cost of sales, Nongfu Spring relaxed cost control. According to the financial report, the cost of sales of Nongfu Spring in the first half of the year was 5.934 billion yuan, an increase of 28% year-on-year. Among them, sales and distribution expenses were 3.554 billion yuan, an increase of 31.92% year-on-year, accounting for 23.4% of revenue; other expenses were 55.757 million yuan, an increase of 1186.5% year-on-year, accounting for 0.4% of revenue.

In the first half of the year, Nongfu Spring’s product sales volume, gross profit margin, and sales cost all increased. It is not difficult to see that Nongfu Spring has increased its investment in sales costs to enhance profitability, and has taken improving product sales volume and gross profit margin as a breakthrough point, thus boosting both revenue and net profit growth.

Track exploration of double growth

For enterprises, whether it is revenue growth or net profit growth, there are traces to follow, and Nongfu Spring’s double growth is no exception. Nongfu Spring showed in its financial report that this is due to the increase in the company’s product sales, changes in product structure, and effective control of PET costs.

First of all, the consumption environment has improved, and the sales of Nongfu Spring have begun to recover. According to the financial report, due to the stable epidemic prevention and control in the first half of the year, the national economy has gradually recovered, the overall market sales have improved, and the beverage industry has been further developed. According to the preliminary accounting data of the National Bureau of Statistics, the retail sales of beverage consumer goods in the first half of the year were 135.40 billion yuan, an increase of 29.2% year-on-year. With the improvement of the market environment, the sales of various categories of Nongfu Spring have also gradually recovered.

Secondly, Nongfu Spring continues to launch new products to enrich product types. In terms of packaged water, it has launched high-margin new products such as "Changbai Snow" and "Wuyi Mountain Tea Water". In other sub-segments of water and beverage business, Oriental Leaf has launched two new flavors: "Green Orange Pu’er" and "Xuan Rice Tea"; Screaming has launched a new "isotonic" series; soda water has launched four types of sparkling water: Dawn White Peach, Mojito, Hyuga Summer Orange and Chunjian Oil Orange. The launch of various series of new products can better seize the water and beverage market.

Finally, Nongfu Spring’s PET costs in the first half of 2021 are lower. PET, or polyester resin, is obtained through petroleum cracking and is the main raw material for the production of product bottles. In 2020, the international crude oil price fell, and the price of PET fell together. Its prospectus said: "We have seized the opportunity to purchase PET to reduce the cost of raw materials." Nongfu Spring has stored enough PET to reduce the cost of raw materials. As the cost of PET has fallen, Nongfu Spring’s gross margin has also increased.

The double growth results achieved by Nongfu Spring in the first half of the year were not only affected by the improvement of the domestic consumer industry, but also benefited from its own forward-looking. The dual reasons together helped Nongfu Spring achieve revenue and net profit growth.

There are still concerns after double growth

The water drinking track has entered the most lively time, new and old players are struggling to seize the market, and getting consumer recognition has become the core of the current competition. Nongfu Spring has achieved double growth in the first half of the year, can it maintain its record in the second half, keep up with the pace of the team, and not be kicked out?

First, a peach triggered a marketing crisis for Nongfu Spring. "The flavor of white peaches at dawn, white peaches at dawn are produced in Fukushima Prefecture, Japan." Anyone who reads the sentence will think that the raw materials are from Fukushima, Japan, but Nongfu Spring’s public relations department has a "new explanation". The official response is difficult for the public to be angry, but it has instead put the brand in the awkward situation of "real Fukushima or fake marketing".

Although the marketing overturn was not reflected in the financial report released this time, it was reflected in the capital markets. In the three trading days after the public response of Nongfu Spring, the share price of Nongfu Spring fell one after another, falling by 1.58%, 2.72% and 0.89% respectively, and the share price fell below 39 Hong Kong dollars per share.

Secondly, the offline channel encountered challenges. Yuan Qi Sen Lin captured a group of consumers with his sparkling water, and also adopted the traditional "freezer war" in the lower-tier market, which caused the freezers placed by Nongfu Spring, Master Kong and other brands to be returned by merchants. In order to snipe Yuan Qi Sen Lin’s freezer placement plan, Nongfu Spring launched the "God of Wealth" activity nationwide in an attempt to stabilize offline sales.

Finally, new products appear frequently, but there are no explosions. In recent years, Nongfu Spring has continuously expanded its layout in the water drinking track, and each sub-track has launched products. Although the category update speed is fast, it lacks bright spots. Since the launch of Tea Pi in 2016, there has been no popular drink, making it difficult to seize the market.

Even if Nongfu Spring has achieved the current double growth, it is not safe to rest easy. Nongfu Spring is encountering a marketing crisis while being robbed of sales channels by new players. At the same time, it is also facing the problem of having new products without explosions. Industry giants are also slightly tired when encountering menacing opponents, and the situation is not optimistic.

There are constantly new categories flooding into the water drinking track, and the competition is extremely fierce. Judging from the past situation, no brand can sit at the top. Blindly re-engraving the trend period of dividend products without seeking innovation, not only can not bring new experiences to consumers, but also make consumers taste fatigue, and in the long run the brand will lack competitiveness.

Nongfu Spring has built a moat of natural concepts, has a broad consumer market, and has laid mature sales channels. It has obvious advantages and strong ability to face risks. In the face of the impact of new brands, it is better to use static braking and continue to develop new products on the basis of solid foundation. Catering to the current new consumption trend, challenging consumers’ taste buds, and starting to build its own products into "Everred Products" to achieve the next double growth.

On April 4th, during the Qingming Festival, the drizzle continued, infiltrating every inch of land and our hearts. On this special day, we deeply cherish the memory and recall the warmth and beauty of the past. Let those lost times be relived in the rain, and let our hearts be comforted in memories.

Upstream journalist Zhou Benshuai Zou Fei Gan Xia Yi Qian Bo Li Li Photo Report

Submission email: syxw@vip.163.com

　　Source: IT house?

　　Today, Qin L DM-i, a brand-new mid-level car of BYD Dynasty, made its world debut in auto china in 2024. The car adopts a brand-new interior and exterior design language and is equipped with a fifth-generation DM-i hybrid system. The vehicle positioning is higher than that of Qin PLUS DM-i currently on sale, and the starting price may be more than 120,000 yuan.

　　According to IT House, the length, width and height of Qin L are 4830mm/1900mm/1495mm respectively, and the wheelbase is 2790mm, so Qin L is positioned as a mid-level car. In the car matrix of the current dynasty, the Qin family is a compact pin crown, the Han family is a medium and large pin crown, and the Qin L sword refers to the intermediate level, which just fills the gap between the two cars.

　　Qin L adopts "the aesthetics of the new country’s dragon face", "the front face of the dragon rhyme" is majestic, the side is slender and elegant, and the tail is designed with ultra-wide back shoulders, which makes the whole car show a "wide body and low body" posture, domineering and dynamic.

　　Qin l’s interior is inspired by Chinese painting, creating a "landscape painting cockpit" with high style. The integrated center console slowly unfolds around the rotating big screen, like a long scroll of the East floating on the instrument panel of the sapphire case, creating a strong sense of encirclement. Ergonomically comfortable seats and front McPherson rear multi-link independent suspension are adopted.

　　Prior to this, Qin L will have a major breakthrough in fuel consumption and endurance. Although the official did not "hammer" at this auto show, it said that Qin L will subvert the stereotype of "fuel consumption" of mid-level cars, lead the breakthrough through technology, and make "big and economical" a new trend of mid-level cars.

　　Qin L is based on BYD’s new generation of plug-in hybrid vehicle platform, which integrates a number of forward-looking technologies and is specially designed for plug-in.

　　Qin L is equipped with DiLink intelligent cockpit, equipped with 15.6-inch adaptive rotating suspended Pad, car ETC, NFC digital key, full scene intelligent voice and other configurations. DiPilot intelligent driving assistance system includes adaptive cruise, intelligent navigation, emergency lane keeping assistance, blind spot monitoring and other functions.

　　It is reported that Qin L will be listed in the second quarter of this year, with an estimated starting price of 120,000 yuan.

Xiaomi’s first "heavyweight", it’s coming!

Qualcomm Snapdragon Summit will be held from October 24th to 26th. At that time, Snapdragon 8 Gen3 will be officially unveiled as a new generation of high-end flagship SoC, and Xiaomi 14 series will be released at the end of October as the first model.

Wait, aren’t these things about the mobile phone circle? Do they have anything to do with the car circle? Don’t tell me, there is.

As the most important new product launch conference of Xiaomi in the year, in addition to Xiaomi 14 series, many people are still looking forward to the more mysterious Xiaomi self-developed OS, Xiaomi car, etc., and just today,Lei Jun really announced Xiaomi’s new self-developed first-generation system, namely Xiaomi HyperOS and 澎湃 OS system.

Xiaomi 澎湃 OS: the ecological operating system of people and cars

Like Xiaomi’s self-developed chips in history, Xiaomi’s self-developed system is also named after "澎湃".

Lei Jun said,It is based on the deep evolution of Android and the self-developed Vela system integration, completely rewriting the underlying architecture, and making a public base for the future tens of billions of devices and tens of billions of connections, which is a key leap for Xiaomi to move towards the whole ecology of people, cars and homes.

At present, the official version of Xiaomi 澎湃 OS has been packaged, Xiaomi 14 series will be the first mobile phone equipped with this system, and production has started, and MIUI will gradually be replaced and disappeared.

Xiaomi mobile phone and Xiaomi smart home must be very familiar to everyone. After all, who doesn’t have one or two Xiaomi smart speakers or Xiaomi-sized household appliances at home?

What I am most looking forward to this brand-new Xiaomi HyperOS is undoubtedly its terminal interconnection ability, especially in terms of handcart interconnection.

Since the beginning of this year, with the mobile phone manufacturers entering the field of new energy vehicles, they have given full play to the accumulation of software intelligence that they are extremely good at, which has brought a comprehensive dimension reduction blow to the car.

For example, the Huawei HarmonyOS HarmonyOS intelligent cockpit, which has gained a great reputation in the industry, has become an important reference factor for many users when buying cars, and Meizu Flyme Auto, which helped Link 08 rank among the first echelon, has become its core advantages in terms of system fluency, UI aesthetics, functional interaction and the most unique ability of handcart interconnection.

Handcart interconnection is a general trend, but car companies with shallow software foundation obviously do not have such ability for a short time. Today, in addition to Huawei Meizu, car companies have also opened up the interconnection between Weilai mobile phone and Weilai car machine, realizing their own ecological closed loop.

Therefore, whether the entry of Xiaomi Auto and Xiaomi HyperOS can bring great changes to the industry has become a point that everyone is looking forward to at the beginning of next year.

Two big tricks of Xiaomi automobile: cost performance and intelligence

According to Guo Ming Tan, a well-known analyst of Tianfeng International, Huawei’s sales of M7 exceeded expectations, symbolizing that the competition focus of China electric vehicle market began to shift to autonomous driving, software, marketing and channels due to the high industrial division of labor in manufacturing.

Judging from Xiaomi’s core competitiveness, this new competitive pattern is undoubtedly very beneficial to it. Although Xiaomi’s car-making qualification is still very mysterious to the outside world, the progress of Xiaomi’s first car is rumored to be very smooth. Some time ago, it was also tested in various parts of Xinjiang in summer, and the 800V high-voltage platform achieved excellent energy consumption performance.

Xiaomi’s first car is positioned at the B+ level, with a sliding back design, which is similar to the popular Tesla Model3 and Tucki P7. In addition, the roof of the car will be equipped with the Helsai Science and Technology Lidar invested by Xiaomi.

On both sides of the car body, the same or optional solid-state blind-compensating radar is installed to provide stronger perception, make up for the backwardness of software algorithms, and accelerate the high-order intelligent driving to catch up with the first echelon of the current industry.

As for the battery pack, Contemporary Amperex Technology Co., Limited will be selected as the battery supplier for Xiaomi’s first model. Previously, the parameters of the online exposure battery pack were rated voltage of 726.7V, rated capacity of 139Ah and battery degree of 101kWh. It is not difficult to see that it is a real 800V high-voltage platform model, and its positioning is not low, or it is within the price range of 250,000-300,000 yuan.

Comprehensive and cost-effective hardware stacking is obviously the best trick for Xiaomi to invade a new field. At the moment when the intelligent competition of automobiles is gradually becoming the core, the birth of Xiaomi HyperOS can also show Xiaomi’s leading edge in the intelligent cockpit, which is the natural strength of mobile phone manufacturers.

In addition, as a global top 500 enterprise, Xiaomi also has mature and perfect business channels in many overseas markets such as Southeast Asia, which is also the basic accumulation of Xiaomi Automobile going to sea in the future.

Therefore, for Xiaomi Automobile, I’m afraid it’s more appropriate to describe it as "everything is ready, only the east wind is needed". Let’s take a look at whether the Xiaomi car listed early next year can completely subvert the whole industry.

　　[Official map of new car in car home] On March 29th, we obtained the official map of (|)COOL interior from Geely. According to the previous information, new cars will arrive at dealers in various places in early April, and pre-sales will be started simultaneously. The car will provide four exterior colors: oxygen white, nitrogen blue, hydrogen green and titanium gray, as well as two color matching interiors: black gray and beige. In the future, with the launch of new cars, it will enrich the product sequence of Bo Yue family, and further increase the brand sales performance and consumer choice space.

　　In terms of interior, the new car adopts a vertical 13.2-inch central control screen (resolution of 1440×1920), with a dual-spoke multi-function steering wheel, a narrow-strip LCD instrument and a brand-new shift lever, which makes the car look very young and scientific. At the same time, according to the official, the car will be equipped with Qualcomm Snapdragon 8155 car chip (with 16G memory +128G storage, 7nm process and 8-core CPU), Galaxy OS Air intelligent car system (supported by V01 voice dedicated chip, which can realize 0.4s voice wake-up speed) and so on.

　　In terms of safety configuration, the car will be equipped with L2 intelligent driving assistance system, including 13 driving assistance functions such as ICC intelligent navigation, AEB-P pedestrian identification protection and ELKA emergency lane keeping assistance, and equipped with FACE ID facial recognition. Subsequent OTA can also realize high-level functions such as brushing the face to start the engine and automatically adjusting the seat position and car preferences. At the same time, the car will also be equipped with Bosch 9.3 ESP body stability control system as standard.

　　In terms of appearance, the overall shape of Bo Yue COOL follows the design aesthetic gene of Geely’s "Starburst Vision" and creates a brand-new "digital corner" aesthetics with high overall recognition. Specifically, the front grille of the car adopts an angular diffusion shape, and the interior is decorated with radial elements. With a three-stage air intake and a number of ribs raised by the engine, it improves the recognition and creates a good sense of muscle.

　　From the side of the car body, the car uses an angular waistline with five-spoke wheels to create a good sense of fashion. At the same time, the car will also be equipped with a large panoramic skylight, which is expected to provide good lighting and visual transparency to the car. On the tail side, Bo Yue COOL adopts a penetrating taillight group, and Y-shaped elements are added on both sides for embellishment, which is full of movement with the exhaust layout and exaggerated diffuser on both sides below.

　　In terms of body size, the length, width and height of the new car are 4510/1865/1650mm and the wheelbase is 2701mm respectively. In terms of power, the new car is equipped with a brand-new Geely Jinqiang 1.5TD four-cylinder direct injection engine with a maximum power of 133kW and a maximum torque of 290 N m. In terms of transmission, it is matched with a 7-speed wet dual-clutch gearbox. At the same time, according to the official, the car takes only 7.9 seconds after 0-100km/ h. For more information about the new car, we will continue to pay attention. (Text/car home Zhouyi)

　　Recently, the Ministry of Transport issued the Technical Guide for Highway Engineering Facilities to Support Autopilot (hereinafter referred to as the Guide), proposing the overall framework and main technical indicators for highway engineering facilities to support Autopilot, which will be implemented on December 1 this year. The industry pointed out that the Guide released that China is stepping up efforts to support the development of smart car industry from the perspective of infrastructure construction, and plans to solve the bottleneck problem of intelligent networked automobile industrialization development through the "China Program" of vehicle-road-cloud integration. All-media reporters noticed that the Ministry of Industry and Information Technology recently pointed out clearly that China’s autonomous driving technology is gradually being promoted, L3 level is gradually being commercialized, and L4 level is exploring demonstration applications. haveIt shows that the proportion of intelligent driving function in Chinese consumers’ car purchase decision is increasing rapidly.

　　The Guide better supports the demand for automatic driving of vehicles from the perspective of infrastructure.

　　The Ministry of Transport pointed out that research and practice at home and abroad show that the practical process of autonomous driving technology can be accelerated by moderately improving the intelligent level of highway infrastructure and providing auxiliary information for autonomous vehicles according to their cognitive and behavioral characteristics.

　　The release of the Guide will guide the formation of a technical system that adapts to China’s management characteristics. It is reported that the Guide takes into account the characteristics of China’s traffic and environment, adopts a technical framework combining "end-edge-cloud" and establishes a technical system for highway engineering facilities to support autonomous driving. Through the information processing and interaction of "edge", edge cloud and central cloud are formed, which provide data support for road section level, provincial (regional) level and Ministry (national) level management platforms respectively. The technical system fully considers the characteristics of the management system, which is convenient for rapid popularization and application and related construction.

　　The Ministry of Transport also pointed out that it is not easy for highway engineering facilities to support autonomous driving. In the process of determining technical indicators, the Guide fully considered the actual situation of existing highway engineering facilities. Under the overall technical framework of highway engineering facilities supporting autonomous driving, it analyzed and studied the role and influence of highway engineering facilities supporting autonomous driving, and put forward functional requirements, performance requirements and layout requirements for supporting autonomous driving.

　　In recent years, China’s intelligent networked automobile industry has developed rapidly. According to the figures of the Ministry of Industry and Information Technology, 17 national-level test demonstration zones and 7 national-level test demonstration zones have been built nationwide.Pilot area, 16Pilot cities for coordinated development of infrastructure and intelligent networked vehicles. Up to now, China has opened more than 20,000 kilometers of test roads, with a total test mileage of more than 70 million kilometers.

　　The commercialization of high-order autonomous driving is accelerating.

　　In 2025, the newly added output value will exceed 1 trillion yuan.

　　All-media reporters have noticed that many national departments have made important instructions on the development of autonomous driving many times recently. At the 2023 World Intelligent Networked Automobile Conference held on September 21st, Xin Guobin, a member of the Party Group and Vice Minister of the Ministry of Industry and Information Technology, revealed that the Ministry of Industry and Information Technology is deepening the pilot demonstration of intelligent networked automobile access and on-road operation, accelerating the demonstration application of "vehicle-Lu Yun integration" at the city level, and forming a number of characteristic demonstration projects with the participation of domestic and foreign market players. "The Ministry of Industry and Information Technology will work with the Ministry of Public Security, the Ministry of Communications, the Ministry of Housing and Urban-Rural Development and other departments to speed up the pilot of intelligent networked vehicle access and road traffic, and support the commercial application of L3 and higher autopilot functions. At present, the preliminary preparations for this work have been basically completed and entered the final release process. " At the Global Smart Car Industry Conference held on September 28th, Wu Feng, Director of Automobile Management Department of Equipment Industry Division I of the Ministry of Industry and Information Technology, further revealed the above information.

　　According to the data of the Ministry of Industry and Information Technology, in 2022, the sales of new intelligent networked passenger cars equipped with assisted automatic driving systems in China reached 7 million, up 45.6% year-on-year, and the market share increased to 34.9%. In the first half of this year, the sales volume of new passenger cars with combined driving assistance reached 42.4%, an increase of nearly 10% compared with the same period last year. At present, many car companies are ready to mass-produce L3-class vehicles.

　　"At present, the global intelligent network.Investment in technology research and development continues to increase, and autonomous driving technology is gradually maturing. L2-class assisted driving has achieved scale application and function expansion, L3-class is gradually commercialized, and L4-class is exploring demonstration application. The "China Scheme" of car-Lu Yun integration is the key to solve the problem of intelligent networked car industrialization.

　　According to the data of the National Intelligent Networked Automobile Innovation Center, by 2025, the new output value of China’s intelligent networked automobile industry will exceed 1 trillion yuan.

　　L3′ s intelligent driving heats up, driving the industrial chain to have multiple daily limit.

　　"The latest research shows that smart driving has shown signs of breaking the ice in the factors that are important for car purchase decision-making, accounting for a substantial increase. This provides a lot of product applications for autonomous driving companies, mass production on the train, and opportunities to achieve good user word-of-mouth closed loop and commercialization closed loop. "Su Tan, general manager of the Smart Car Business Department of the Intelligent Driving Business Group (IDG), believes that intelligent driving has become a key factor in the core car purchase decision, "especially in the range of 150,000-250,000 and the price range of 250,000-300,000.In automobiles, the penetration rate of core intelligent driving is increasing very fast, almost doubling in two years. "

　　It is a glimpse of this trend. The reporter noticed that Internet companies and start-ups such as Huawei, Xiaoma Zhixing, which have been deeply involved in the field of intelligent driving for many years, have intensively landed high-end technologies for intelligent driving on mass-produced new cars in recent years. For example, the new M7, which has been highly concerned recently, has won 50,000 units in just 25 days. One of its biggest selling points is that it is equipped with Huawei ADS2.0 advanced intelligent driving system, which can realize high-speed and urban advanced intelligent driving without relying on high-precision maps. According to the data released by Yu Chengdong, the managing director of Huawei, the terminal BGCEO and the chairman of smart car solutions, 70% of MAX customers have installed Huawei’s ADS advanced smart driving package. In addition, it is also accelerating the landing of intelligent driving to achieve "hegemony" with Huawei. At present, Baidu Apollo’s high-level intelligent driving system has taken the lead in the new car of Dongfeng Lantu, and then the Extreme Yue 01, which cooperates with Geely, will also be available.

　　The reporter noticed that due to the continuous warming of the concept of intelligent driving, many stocks in the A-share sector have recently taken turns to rise, and even batch daily limit has appeared. October 9, the first trading day after the A-share festival,Shares are particularly active, among whichIndustrial chain stocks performed brilliantly, asking the manufacturers of the new M7.One word daily limit, another model partnerDaily limit, parts supplier、Daily limit

　　Lu Jiamin said that L3′ s representative function is high-speed and the city NOA is gradually getting on the bus. Driven by the three core factors of policy, technology and cost, the turning point of intelligent driving is gradually emerging. At this stage, the focus is on intelligent key vehicle enterprises and intelligent industrial chain core component enterprises. "At the same time, driven by the three core factors of policy stimulus, intelligent catalysis and inventory cycle switching, we are optimistic that the sales volume, profitability and valuation of the automobile sector are expected to continue to improve from 23Q3. Optimistic about industrial chain stocks with smart driving technology as the core selling point. " Some institutional analysts believe that with the further acceleration of the landing of smart drivers, relevant listed companies may enter.Redemption period

From March 21st to 24th, the 21st Hainan International Auto Show was held in Hainan International Convention and Exhibition Center. As the "wind vane" of automobile consumption in Hainan, this year’s auto show attracts more than 100 popular brands including independent, joint venture, new energy and high-end, and meets the one-stop car purchase needs of consumers. Haima Auto made its debut with its first intelligent pure electric vehicle Haima 7X-E and the first domestic seven-seater Haima 7X, giving back to consumers with multiple surprise activities and car purchase benefits, and won the "First Prize of the Most Popular Automobile Brand Award of 2024 Hainan International Auto Show" in the selection of Hainan’s most popular automobile brands held during the auto show.

The strength of Haima’s two models is outstanding, and it is eye-catching at the auto show.

As the longest-running and most influential brand auto show in Hainan, Hainan International Auto Show can be described as a "sea of people" every year. Whether it is entry-level, luxury, mid-to-high-end, or energy types such as oil trucks, pure electricity and hybrid plug-ins, there is a lively scene in front of the booth, and consumers who try to take photos and negotiate for inquiry are in an endless stream.

It is reported that the Haima 7X-E and Haima 7X exhibited by Haima Automobile have great highlights in vehicle space, child safety and intelligent technology, attracting many extended families and business people to come to booth T1-13 in Hall 1 for inquiry, test ride and booking. Many consumers have said that "Haima’s intelligent technology, battery configuration, space design and other aspects are excellent, and the overall grade is much higher than that of the same class, and this year’s preferential benefits are very friendly."

Haima 7X is the first domestic seven-seater car with two children under Haima Automobile, and it is also a compact MPV. The whole department adopts a 7-seat layout of 2+2+3. The front row is turned into a sofa, creating a 165 lying mode, and the rear row is flat with a double bed, which opens the sleeping mode. It is also equipped with RPA remote parking, 540 HD panoramic image system, IACC integrated cruise assistance, LKA lane keeping assistance, SLA speed limit assistance and other functions, which can fully meet the travel needs of users.

As a second-child, seven-seater car with "buy a car to send Hainan fuel card", Haima 7X won the favor of consumers at this auto show, especially many migratory birds and families living in Hainan, who expressed their intention to buy it. A northern uncle currently living in Sanya said, "I’ve always wanted to buy a scooter, and I’ve been watching Haima 7X for a long time. This time I’m here for it."

Haima 7X-E, as the first intelligent pure electric seven-seat vehicle produced by Hainan Free Trade Port, is also the pure electric version of Haima 7X. It integrates the four advantages of "large space, long battery life, high safety and full intelligence". Equipped with Contemporary Amperex Technology Co., Limited NP technology ternary lithium battery module, the cruising range is 510km, and it takes only 27 minutes to charge the battery from 30% to 80%. It also supports the external power supply function of 220V cars, which can meet the demand of outdoor travel. Because of its advantages of fast charging, solid battery life, intelligence and safety, Haima 7X-E is very popular at this auto show, and there are often consumers who negotiate and place orders in front of the booth.

Spring is warm, Haima Automobile warms up "new car owners" with car purchase benefits and surprise activities.

For a long time, buying a car at Hainan International Auto Show has become the tacit understanding of many consumers, because cars are more courteous and more affordable. This year’s auto show, in order to share its achievements in new energy, new technology and new intelligence with more consumers, Haima Automobile sincerely brought car purchase discounts and multiple gifts.

At this year’s Hainan International Auto Show, Haima 7X brought the "Four Spring Gifts" car purchase preferential activities, which made many "new Haima owners" from all over Hainan come on the spur of the moment and return home with a full load. According to reports, non-index users can directly enjoy a cash discount of 5,000 yuan, and they can also receive a new car insurance worth 5,000 yuan and a decoration gift package worth 3,500 yuan. If they order successfully, they can also participate in the lucky draw. At the same time, activities such as "Waiting for you to challenge" and "DIY together" held by Haima Automobile booth during Hainan International Auto Show also attracted a large number of citizens to participate.

At this year’s Hainan International Auto Show, major domestic and foreign brands gathered in Hainan to compete for strength and display technology, which not only made a good start for Hainan’s automobile consumption market in 2024, but also made consumers know more about car selection and car purchase. It also highlighted the infinite vitality and potential of Hainan’s automobile market and provided inexhaustible power for the development of Hainan’s free trade port automobile industry.