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The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. Now let’s follow Xiaobian to see what it has done.

Let’s take a look at the appearance of the Accord first. The front shape of the Accord has taken a fashionable and simple route, and it looks very individual with a multi-spoke middle net. Coupled with headlights, the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4980MM*1862MM*1449MM. The car adopts fashionable lines, and the side circumference gives people a very delicate feeling. With large-sized thick-walled tires, the shape is quite individual. In terms of the rear end, the overall shape of the Accord’s rear end echoes the front face, and the taillights present a tough design style, coupled with the hidden exhaust pipe, creating a good gas field.

Sitting in the car, the interior looks very simple and generous, which is very suitable for the tastes of young consumers. The steering wheel design of this car is very cold, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, which gives people an impulse to control it. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and conforms to the mainstream aesthetics. The interior feels good, let’s take a look at the dashboard and seats. The car is equipped with a soft dashboard, and the sports atmosphere is in place. The car uses leather seats, which are wrapped in place and are very comfortable to ride.

Accord is matched with CVT gearbox, with a maximum power of 141KW and a maximum torque of 260N.m, and its power performance is good.

The space size of the Accord trunk is in line with its household positioning, and the storage space for family travel can be met, with excellent space flexibility. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD) main driving airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

Autumn and winter are the best viewing seasons for finless porpoises. On November 18th, citizens’ representatives, volunteers and eco-photographers, as "finless porpoises observers", conducted a one-day observation at 13 observation points in Nanjing finless porpoises activity concentration.

It’s winter, and it’s also the active season for finless porpoises. Look, the lovely finless porpoise has appeared by the river in surprise!

Hua Chongxiao, a child, said, "I was very happy just now. The tail of the finless porpoise I photographed is a bit like love and very cute. I visited here once in the summer vacation, but I didn’t take a picture at that time. I am particularly lucky today, and I personally photographed the finless porpoise. "　

Chen Yuze, a child, said: "I came early this morning. I saw that the back of the finless porpoise is very smooth and its head is triangular. The finless porpoise is particularly cute, and I like it very much!"　

Jiang Meng, executive vice president and secretary general of Nanjing finless porpoise aquatic biology protection association, said: "This year is the third time in a row that Nanjing has held a nationwide observation. More than 200 people participated in the synchronous observation, which was distributed in these 13 points. There are not only professional monitoring personnel, but also nature photographers and nature lovers, as well as some social biology lovers, including many college student volunteers, and some citizens take their children to participate in this activity. "　

From September every year to March the following year, the Yangtze finless porpoise stably inhabits the waters of the riverside section of the Drum Tower. Near the Yangtze River Smile Station, the Yangtze finless porpoise can be only a few meters away from the shore, and people can watch them at close range. In this year’s national synchronous observation process, there are still many unexpected discoveries.

Jiang Meng also said: "This year, it is the first time that there is an official record at the newly added Sanshanji observation point, where finless porpoises are recorded. In the Song Dynasty, Kong Wuzhong, a famous poet, wrote a poem called "Three Mountains and Rocks": The Yangtze River under the Rocks wants to go back, and the finless porpoises are infested with waterfowl. This is also an important record of the cultural and historical relationship between Nanjing and the finless porpoise, so we feel particularly happy. There is another discovery this year. From 7: 00 in the morning, the activities of the Yangtze finless porpoise have been found at various observation points, indicating that the scope of the finless porpoise is gradually expanding. This is also a very good sign, and there are more places suitable for the finless porpoise city activities. "

The frequent appearance of finless porpoises shows that the ecological environment of the Yangtze River has been effectively improved, and the "ten-year fishing ban" has achieved remarkable results. I hope more and more finless porpoises can settle down in Nanjing and keep the lovely "giant pandas in the water"!

(Reporter of Jiangsu Radio and Television General Station Rong Media News Center/Editor of Fang Chen Liu Qihong/Zhao Lijing)

(The copyright of this news belongs to Jiangsu Radio and Television General Station, please indicate the source.)

On August 28th, Changan Ford announced that the Ford L series was officially launched with a new 2.0T EcoBoost two-wheel drive and seven-seat fashion model, and the official guide price was 229,800 yuan. This new car was positioned as a seven-seat entry-level model, further enriching the product line of Sharp L. To celebrate the launch of a new car, Changan Ford introduced a limited-time car purchase courtesy. As of August 31st, consumers can enjoy a car purchase discount of up to 41,888 yuan, including a cash gift of 2,000 yuan, a replacement subsidy of up to 10,000 yuan, a three-year interest-free financial subsidy of up to 10,000 yuan, an eight-year/160,000-kilometer hybrid vehicle three-electric system warranty, three-year basic maintenance, two-year free road rescue and a limited-time promotion package.

With the addition of two-wheel drive and seven-seat fashion, all Ford Sharp L models offer seven-seat versions, and the seat layout can be selected in two configurations: 2+3+2 or 2+2+3, which flexibly meets the needs of different consumers. It is particularly worth mentioning that when the third row of seats or the second and third rows of seats are completely laid flat, the trunk volume can reach 969 liters and 2876 liters respectively, providing users with great storage space.

In terms of body size, Sharp L shows the atmospheric style of a medium-sized SUV, with the length, width and height of 5000/1961/1773 mm and the wheelbase of 2950 mm, which ensures the spacious and comfortable experience of passengers in the car.

Ford Sharp L two-wheel drive and seven-seat fashion models also spare no effort in technology configuration. The car is equipped with a 12.3-inch full LCD digital instrument panel and a 13.2-inch high-definition central control panel, built-in SYNC+2.0 intelligent line interconnection system, and supports more than 70 kinds of semantic voice interaction, so that drivers can enjoy the convenience of technology and feel the fun of intelligent travel.

In terms of comfort and practicality, the new car is equipped with panoramic sunroof, ANC active noise reduction technology, LED colorful interior atmosphere lights, three-zone independent control air conditioning, two or three rows of air conditioning outlets, PM2.5 filter device and 10-way adjustment of driver’s seat. In addition, the seats in the car are upgraded to leather materials, which further enhances the comfort and luxury of riding.

In terms of intelligent driving assistance, Ford Sharp L-two-wheel-drive seven-seat fashion model is equipped with L2 Ford Co-Pilot360 Zhixing driving assistance system, which supports advanced functions such as ACC full-speed intelligent adaptive cruise, LC intelligent navigation assistance system, AEB with pedestrian/bicycle identification, DAS fatigue driving warning, Intelligent Vehicle Infrastructure Cooperative Systems and TSR intelligent traffic sign recognition system, so as to provide drivers with a safer and more convenient driving experience.

In terms of power, Sharp L offers two options: 2.0T fuel version and 2.0T hybrid version. Among them, the engine of the 2.0T fuel version equipped with two-wheel drive and seven-seat fashion model has a maximum power of 185 kW and a maximum torque of 378 Nm. The maximum power of the 2.0T hybrid version system is 202kW and the maximum torque is 405nm. In terms of transmission system, the Sharp L fuel version is matched with an 8-speed automatic gearbox, while the hybrid version adopts an electronically controlled continuously variable transmission system, and some models are also equipped with a four-wheel drive system to meet the driving needs of different consumers.

As a strong competitor in the medium-sized SUV market, Sharp L has a price range of 229,800-309,800 yuan. In this price range, Sharp L’s main competitors include Toyota (price 249,800-348,800 yuan) and Honda (price 239,800-329,800 yuan) and other similar models.

[New car launch]On September 23, BYD Auto Sea Lion 05 DM-i was officially launched, and the second-generation Song Pro DM-i listed simultaneously, the car also adopts the fifth-generation DM plug-in system, providing 75km and 115km two pure electric battery life versions A total of four models are available, and the price range is 112,800 yuan – 142,800 yuan.

From now on, the official will also launch multiple car purchase rights, including 0 down payment/0 interest financial plan, up to 24,000 yuan replacement subsidy (including national subsidy), 2 years free car traffic/Cloud as a Service, Sandian lifetime quality assurance (first non-operating owner), 6 years or 150,000 kilometers warranty (optional "1 year/30,000 km" or "2 years 60,000 km" original factory extended warranty service), free and free installation of charging piles (115km version of the first owner within 2 years).

　New car introduction:

In terms of appearance, the Sea Lion 05 DM-i adopts the "Ocean Aesthetics" exterior design, including ripple grille, headlights, and through tail lights, which are very recognizable. In addition, the new car also provides four color schemes of snow white, Delan black, time gray, and pale smoke to meet the individual needs of young people.

In terms of body size, the length, width and height of the new car are 4710/1880/1720mm, and the wheelbase is 2712mm, which is still the positioning of the large five-seat SUV. With the front windshield and front windows of the double-layer laminated sound insulation glass, it will bring a wider luxury and quiet cockpit experience.

In the interior part, the new car adopts the central control layout of "Ocean Core", and the 15.6-inch rotating suspension Pad has a built-in DiLink intelligent network system, which supports full-scene intelligent voice and intelligent power-on and power-off functions to meet the needs of young people for smart travel.

In terms of functional configuration, it includes front seat heating/ventilation, mobile phone NFC car keys, 31-color rhythmic scene ambient lights, car ETC, and 8-speaker Dirac sound effects.

In addition, the Sea Lion 05 DM-i also adopts a high-strength body structure dedicated to new energy vehicles, with high-strength steel accounting for 73%. It is equipped with 6 airbags as standard in the whole system, and such as automatic parking, steep descent, and ramp start are already basic operations. On this basis, the car also supports DiPilot intelligent driving assistance system, including intelligent navigation, intelligent speed limit control, automatic emergency braking, door opening warning, transparent image and other functions, which can achieve L2 level driving assistance.

As a product of BYD’s new plug-in hybrid dedicated architecture, the Sea Lion 05 DM-i will use BYD’s fifth-generation DM technology, including a hybrid dedicated 1.5L self-priming engine and an EHS dual-motor unit. The former has an ultra-high thermal efficiency of up to 46.06%, and the latter supports four driving modes: EV pure electric, HEV series, HEV parallel, and engine direct drive. The comprehensive operating condition efficiency has also reached 92%, and it is equipped with a higher energy density blade battery.

According to the official data, the car’s feed fuel consumption is as low as 3.79L/100km (NEDC test standard), and the comprehensive driving range can reach 1400km at full capacity; in addition, the new car is also equipped with 12.9kWh and 18.3kWh lithium batteries, corresponding to 75km and 115km pure electric cruising range (CLTC test standard); and the car is equipped with a 3.3kW VTOL external discharge, which also supports a maximum power of 18kW DC fast charging.

1905 movie network news May 21,BeckhamPost a photo with Yang Ying on Weibo. Then,Yang YingReposted Weibo to interact with Beckham, wishing him a happy time in Macau. It is reported that the two had cooperated as early as 2019 for the shooting of brand advertisements, and this time they appeared in Macau together again to make up for the advertisement. In the photo, the two once again put on the clothes of the year, as if dreaming of 4 years ago, their appearance and figure have not changed at all, and they are even getting younger, which has caused heated discussions among netizens.

In "Celebration of the Year";

There are many murderers who killed Fan Xian’s mother, Ye Qingmei.

And among them, the biggest mastermind is the current Empress Dowager;

She personally saw Ye Qingmei sniping at the two princes overnight.

Because of fear.

And choose to avoid future troubles forever.

But all of this happened 10 years later.

Fan Xian found out.

The words went back.

Although in Kyoto,

There was no confirmed news of Emperor Qing’s death.

But this news did not come out of nowhere.

Emperor Qing went to Dadong Mountain to worship the sky,

And the three great masters gathered at Dadong Mountain,

The whole world has long been known by everyone;

Therefore, those people in Kyoto had to believe it.

At this moment, in the Qing Dynasty,

The prince and the eldest princess,

Already united with the Qin family,

Intends to usurp power.

And the first thing the prince has to deal with,

They are the brothers who may threaten their throne.

First of all, the third child who went to Jiangnan with Fan Xian,

It was someone he had to deal with.

But just as the prince was about to make his move,

The third prince was taken away by the first prince,

Sent to a safe place.

And the other princes,

Not so lucky,

They all died under the plan of the Crown Prince.

And at this time, Fan Xian,

I found a hospital on the way.

Treat yourself to a wound.

And then it goes on and on.

They rushed back to Kyoto.

Because the First Prince controlled the Imperial Army and the Kyoto Garrison Division,

So after Fan Xian returned,

There was no hindrance.

Even if he is now.

He was branded a rebellion.

"How dare you come back now?"

After the First Prince met Fan Xian,

Immediately put it away.

Taken to a hidden place,

To prevent Fan Xian from returning to Beijing;

Be informed by others.

"How is the situation in Kyoto now?"

Fan Xian didn’t have any nonsense.

He directly asked the First Prince about the situation in Kyoto.

Soon the First Prince will also change the current situation;

They all informed Fan Xian.

Empress Dowager did not immediately attack Fan Mansion.

It was also unexpected to him.

At least it shows that she doesn’t believe it.

Fan Xianhui assassinated Emperor Qing.

And then, right after that.

Fan Xian took out the secret letter between the jade seal and Emperor Qing.

You see these two things.

The First Prince instantly understood.

Express willingness to assist Fan Xian with all his strength.

In this way, Fan Xian began to plan with the First Prince.

The first thing they have to deal with,

It was the Qin family rebel who had come to Kyoto.

If the prince wants to ascend the throne smoothly,

Relying solely on a name;

Is unlikely.

We still need the help of the military.

The Qin Family was the best choice.

The prince also promised,

After he has successfully risen to the top;

It will give the Qin family the highest power in the military.

After that, the Qin family was still the first person in the military.

Even after a hundred years of Qin Ye,

His descendants,

You can still enjoy this treatment.

This deal is for Qin Ye.

Too tempting.

And so it began.

I used all my strength.

Prepare to enter Kyoto.

Help the prince win the throne.

But Fan Xian naturally wouldn’t let the prince plot;

And it worked.

With the help of the First Prince,

Plus the jade seal and the letters of Emperor Qing that he carried,

Soon, Fan Xian successfully entered the palace.

Then let the forbidden army;

Controlled the eldest princess and the prince,

He also immediately walked into the Empress Dowager’s bedroom.

"Empress Dowager,

In the name of His Majesty,

Come here to escort, "

Fan Xian wrote the handwritten letter of Emperor Qing;

To the Queen Mother,

He stood aside very orderly,

Waiting for the Queen Mother’s response.

Soon, the Empress Dowager finished reading the letter.

He nodded slightly.

Let Fan Xiao handle it.

Next up in Kyoto.

After receiving the promise of the Queen Mother,

Fan Xian’s first thing;

He took a pill out of his chest.

With lightning speed;

Sent into the mouth of the Empress Dowager.

"Sorry.

Please stay in the palace quietly, Empress Dowager. "

After Fan Xian fed the Empress Dowager the medicine,

He walked out of the harem without looking back.

And the Queen Mother took the pill.

I found myself unable to make a sound.

I could only watch helplessly as Fan Xian left.

There was endless resentment in his eyes.

After Fan Xian walked out of the harem,

He looked up at the sky.

He murmured something.

"Mom,

Today is also considered revenge for you. "

Fan Xian has been around for several years.

Through the power of the Inspectorate,

Learned that the Queen Mother was the beginning;

One of the people who killed Ye Qingmei,

Therefore, this hatred,

Naturally, he had to take the opportunity to report it.

It’s just the medicine that Fan Xian gave the Empress Dowager;

It’s not poison.

Because Fan Xian couldn’t afford to murder the Empress Dowager either.

In fact, the medicine that Fan Xian gave the Empress Dowager,

It was given to him by Fei Suke before.

While in Tanzhou,

Fei Jie noticed that Fan Xian was practicing domineering true qi,

In order to prevent Fan Xian from losing control;

That domineering energy,

When they leave,

I handed over the medicine to Fan Xian.

Tell him when he can’t control it.

Then eat it.

This medicine is not a poison.

It’s an undoing medicine.

After eating it, all the power in the body will be removed.

And it will also devour a certain amount of vitality.

This medicine Fan Xian has always carried with him,

Although it is a life-saving medicine,

But he never dared to eat.

Because he is reluctant.

His own skills.

And now it is delivered to the Queen Mother’s mouth.

It can be regarded as completing the mission of this medicine.

It will speed up and take away the life of the queen mother,

But there will be no symptoms of poisoning.

In a few days, the Empress Dowager will run out of oil and leave,

Even the imperial physician couldn’t find the reason.

This is what Fan Xian can think of;

The best way.

Now the prince and the eldest princess;

It’s all under control.

He only needed to bring the First Prince.

Just go and deal with the rebels sent by the Qin family.

As long as these rebels are dealt with,

Then the entire Gyeongkungu Kyoto;

He alone has the final say.

And pretty soon,

The pro-soldiers raised by the Qin family;

They arrived outside of Kyoto.

At this time, the First Prince also brought the Imperial Army and the Kyoto Garrison Division.

It’s ready at the city gate.

As soon as the rebels arrived,

The heavy crossbow machine above the city gate began to launch.

The war between the two armies was about to break out.

At this moment, throughout Kyoto,

There is only Fan Xian, a ninth-grade master.

It seems that the entire Qing Dynasty;

It was already in his hands.

But around Fan Xian’s heart,

There is also a big mystery.

That is whether Emperor Qing can;

In that earth-shattering battle of grandmasters,

Successfully survived.

In the Battle of Dadongshan in "Qing Yu Nian";

Emperor Qing’s plan;

It’s step by step.

He first let Fan Xian leave Wuzhu to protect himself;

Then let Hong Siitch attract firepower;

He also conspired with Ye Liuyun to temporarily change his mind;

Attack the other two great masters from behind.

However, the deepest hidden Emperor Qing;

Haven’t shot yet.

The conversation continued.

Go back in time to the Battle of Dadongshan;

The moment Emperor Qing was attacked by Ye Liuyun and Four Gu Swords,

At this moment, Ye Liuyun;

He had already arrived in front of Emperor Qing.

He stretched out his hands.

He gently touched Emperor Qing in front of him.

And the sword of Sigujian,

Has pierced the air;

In an instant, he came to Emperor Qing’s back.

The original inevitable situation,

But in an instant;

There have been earth-shattering changes.

That was Ye Liuyun’s hand.

When approaching Emperor Qing.

Suddenly reversed direction,

He stroked towards the sword behind Emperor Qing.

It lightly pressed on the sword.

At this moment, Ye Liuyun also showed;

Your true position.

He stood on Emperor Qing’s side.

The officials saw Ye Liuyun;

After blocking the sword,

They all breathed a sigh of relief.

The apparent situation.

It wasn’t as bad as they had imagined.

In fact, Sigujian and Kuhe,

Although I didn’t think of Ye Liuyun;

Will stand on the side of Emperor Qing.

But both of them.

They also thought of the cunning of the people of Qing,

So until the last moment,

He would never allow himself to be in danger.

And this sword of the Four Gujian,

It broke Emperor Qing’s game.

Forced out of this big east mountain;

The real killer move was Ye Liuyun.

If before four Gu sword and bitter lotus;

They all used their trump cards.

Then Ye Liuyun would easily break into his back.

The two of them instantly.

It will be explained at the top of this Dadong Mountain.

Thinking of this,

In the hearts of the two.

A chill could not help but rise.

The current situation,

Already from the original three to two;

It became two against three.

Sigujian has been officially;

He withdrew his sword.

Although he and Kuhe,

They have all seen the current situation clearly.

But there is no turning back arrow when the bow is opened;

This was also the essence of Sword Intent Around.

Immediately after, Sigujian went again;

Instill the sword intent into the sword;

Then he rushed towards Ye Liuyun in an instant,

He spent all his life.

The strongest sword,

He intended to kill Ye Liuyun completely.

This sword instilled four Gu swords;

The whole person’s life and spirit.

And the condensation of beliefs.

In today’s world, no one can stop it.

Even Ye Liuyun, who is also a great master.

At this time, Ye Liuyun stood by Emperor Qing’s side,

He has no choice.

Avoid this sword.

Because once you get out of it,

Emperor Qing would be struck by this sword.

Smashed into mud.

Seeing that Emperor Qing was in a critical moment,

Wuzhu stood aside.

Still no intention of making a move,

It seems that everything is left to Ye Liuyun to resist.

Knowing that he could not stop this sword,

Ye Liuyun still chose to head on.

He used Flowing Cloud Sanshou to slap at Sigujian.

In fact, this is also Ye Liuyun;

The best option.

If Sigujian ignored Liuyun Sanshou,

This sword will kill Ye Liuyun;

Minced into slices of meat.

But once he avoids sanshou,

With a thought,

Spirit in the sword;

It also dispersed.

It can be said that Ye Liuyun is using his life;

To force Sigujian to make a choice;

Go to gamble that Four Gu Jian was seriously injured.

Once Si Gu Jian was seriously injured,

Just a bitterness;

It is impossible to win the joint efforts of Hong Sixiang and Wuzhu.

But the truth is,

Ye Liuyun can die,

However, Sigujian could not be seriously injured.

Just this white chi;

It’s really white chi to the extreme.

In the end, he still did not change his sword.

It was as if he couldn’t see the shot.

But the sword in his hand tilted slightly,

He pointed at Emperor Qing beside Ye Liuyun.

Although this move consumed a part of the sword intent,

But the power was also enough to kill Emperor Qing.

At this time, Ye Liuyun also knew;

I made a wrong bet.

Bai chi cannot be inferred from ordinary people.

In fact, when the four-look sword was unleashed.

Whether it is imposing or intelligent,

They had already suppressed Ye Liuyun.

It was he who gave Ye Liuyun a problem.

This white chi is not really white chi.

At least not at this moment.

At this moment, on the top of the eastern mountain,

Four great masters and a generation of kings;

All lived a seemingly long,

But in fact,

But it happened very quickly.

And the battle between Hong Sixiang and Kuhe,

It’s also the final part.

Because Emperor Qing let go of Hong Sixiang’s hand,

It caused the overbearing true qi in Hong Sixiang’s body;

Unload it all.

The last palm of the bitter lotus;

He stroked Hong Sixiang’s chest.

No more overbearing resistance.

It easily shattered Hong Sixiang’s chest.

At this moment, Hong Sixiang’s life;

It has also come to an end.

The balance of victory seems to be;

Tilted to the side of the two great masters.

But is that really the case?

Let’s talk next time.

The following story is even more exciting.

Updated once a day.

Remember to follow Ah Lele.

Responsible editor:

[Phoenix Auto Quotes Original] The brand-new Mercedes-coupe adheres to the uncompromising design for 49 years. On the basis of inheriting the luxury design of Mercedes-Benz, it also follows the intelligent driving and technological interconnection of E-class cars, combining aesthetics and intelligence, presenting the charm of "being smart and beautiful".

Comparison table of tariff reduction:

E class coupe

E200 coupe 522,800

E200 four-wheel drive 548,800

00 598,800

E200 convertible 642,800

E200 four-wheel drive 662,800

E43AMG 918,800

E63AMG 1,668,800

Original factory price

* The brand-new Mercedes-Benz E 200 coupe is RMB 558,000.

* The brand-new Mercedes-Benz E 200 4MATIC coupe is RMB 583,000.

* The brand-new Mercedes-Benz E 300 coupe is RMB 642,000.

Imported Mercedes-Benz E-Class E200 E200 four-wheel drive E300

E Coupe is a medium-sized and large coupe under Mercedes-Benz. Its design is young and fashionable, and it is loved by young consumers. Today (June 4th), I was invited to participate in the Shenzhen-Hong Kong-Macao Auto Show, and the editor in front reported that the new generation of Mercedes-Benz E Coupe was officially launched, and three new models were launched, with the price range of 558,000-642,000 yuan. In terms of power, the new car is equipped with a 2.0T high and low power engine, and the transmission system is matched with the latest 9-speed automatic transmission of Mercedes-Benz.

The brand-new long-wheelbase E-Class car is divided into two different styling styles: sedan and sports car. We test-drive the more elegant E-Class car this time. The new long-wheelbase E-Class car continues the elegant and atmospheric design. At first glance, it won’t be too shameful to mistake it for an S-class. Compared with the standard wheelbase version, the wheelbase of the new long-wheelbase E-Class has increased by 140mm. The lengthened side is not awkward at all, but more stretched.

The new Mercedes-Benz E-Class Coupe is positioned as a coupe with a young and fashionable design, which is more in line with the aesthetics of young consumers. In detail, the front face adopts the latest family-owned star grille of Mercedes-Benz, and the decorations are chrome-plated; Headlights use full LED light source, which increases the overall sense of luxury. In addition, the new car also comes standard with a large panoramic sunroof.

In the rear part, the split LED light group is used on the rear tailgate, and the large-size LOGO is hung in the middle, which is full of symbols. In addition, the high-profile model will also be equipped with exhaust tailpipes with two sides, and the periphery will be decorated with chrome-plated decorative strips, which will increase the overall sports temperament to a greater extent.

Let’s look at the interior design, and the color and layout of the rules and regulations will fully reflect the luxurious texture of Mercedes-Benz. The buttons on the multi-function steering wheel are chrome-plated, and the large-size LCD instrument and central control panel will make drivers and passengers feel more fashionable. The design of air outlet of air conditioner breaks the traditional propeller style of Mercedes-Benz family. Foldable seats also increase the convenience of getting on and off the rear passengers.

Interior is the magic weapon of this generation of Mercedes-Benz models, and excellent design and excellent materials have formed great advantages for competitors. In the brand-new long-wheelbase E-class car, Mercedes-Benz introduced the technology of steering wheel sensing touchpad for the first time. On the steering wheel, there is a small touch pad at the position of the left thumb and the right thumb, which are used to control the left and right 12.3-inch LCD screens on the dashboard. The new car continues the design of Mercedes-Benz, and the steering wheel is also equipped with shift paddles. Located at the left rear of the steering wheel are the constant speed cruise control lever, the steering wheel adjustment lever and the turn signal lever.

The E63 S AMG is equipped with a 4.0L V8 twin-turbo engine, which can provide 612 horsepower and 850 N·m output. It is matched with a 9-speed AMG Speedshift MCT automatic manual transmission, and with a 4Matic+ four-wheel drive system, official data show that the E63 S AMG can accelerate 100 kilometers in 3.4 seconds, and the top speed is limited to the default speed of 250km/h by German car manufacturers. After the electronic speed limit is lifted, it is completely no problem to break through the 300 mark.

In terms of power, the new car will be equipped with a 2.0-liter turbocharged engine with different high and low power adjustments. The 2.0T low-power version of the engine has a maximum power of 135 kW and a peak torque of 300 Nm. The high-power version of the engine has a maximum power of 155 kW and a peak torque of 350 Nm. The transmission system will be matched with a 9-speed automatic gearbox, with an acceleration time of 5.3 seconds per 100 kilometers and a top speed of 250 kilometers per hour.

　　Zhongxin. com, July 1 ST, a number of tax reduction and fee reduction policies were implemented, car dealers were not allowed to increase the price of cars, and the acceptance of ID cards in different places was fully implemented … … A number of new regulations will be implemented today, which will soon affect all aspects of people’s lives.

　　A number of tax reduction and fee reduction policies will be implemented today.

　　According to the decision of the the State Council executive meeting, a number of tax reduction and fee reduction policies will be implemented today. In terms of tax reduction, the value-added tax rate was reduced from four to three, and the 13% tax rate band was abolished, forming a three-band structure of 17%, 11% and 6%. The pilot policy of pre-tax deduction of personal income tax for commercial health insurance will be extended to the whole country, and the expenses of individuals purchasing qualified commercial health insurance products are allowed to be deducted before tax according to the maximum annual limit of 2,400 yuan.

　　In terms of fee reduction, we will further clean up and standardize the deposit in the field of engineering construction, clean up and standardize the government’s non-tax revenue surcharge in the field of energy, temporarily exempt the two supervision fees of banking and insurance, and reduce the radio frequency occupation fee.

　　Simplify the handling of tax administrative licensing matters

　　The Announcement on Simplifying the Procedures for Handling Tax Administrative Licensing Matters will come into effect today. The "Announcement" clarifies five measures to degenerate and optimize the procedures for handling tax administrative licensing matters, including simplifying the acceptance of documents, providing agency forwarding services, simplifying application materials, realizing the appointment of consulting services, and improving the delivery methods of documents.

　　81 airports opened the "military priority according to law" channel.

　　The Civil Aviation Administration and the Logistics Support Department of the Central Military Commission jointly issued a notice to open the "military priority according to law" channel at 81 civil aviation airports nationwide from now on, and encouraged other airports to open as appropriate according to their own conditions, so as to provide thoughtful and efficient services for military personnel in check-in, security inspection and boarding.

　　All coal mine safety production work in China will implement the new standards.

　　The State Administration of Work Safety and other departments jointly issued the Notice on Vigorously Promoting the Standardization of Coal Mine Safety Production. The "Notice" puts forward a number of requirements, including organizing new standards publicity training, creating an incentive mechanism for standardization work, and coordinating and promoting standardization construction.

　　Full implementation of ID card acceptance in different places.

　　From now on, the Ministry of Public Security has fully implemented the "three systems" of accepting resident identity cards in different places, reporting the loss and claiming them for loss. The Ministry of Public Security pointed out that public security organs should issue resident identity cards within 60 days from the date when citizens submit the Registration Form for Acceptance of Resident Identity Cards in Different Places. In areas with inconvenient transportation, the processing time may be appropriately extended, but the extension time shall not exceed 30 days; Where conditions permit, the period of making and issuing certificates can be shortened according to the actual situation.

　　Handling ordinary passports and underpaying 40 yuan.

　　The National Development and Reform Commission and the Ministry of Finance issued a notice to reduce some administrative fees, which is expected to reduce the burden on enterprises and society by 2.6 billion yuan. The "Notice" stipulates that starting from today, the fees for citizens’ entry and exit documents, the cost of motor vehicle driving license, the cost of temporary entry motor vehicle number plate and driving license, the compensation fee for soil and water conservation, the actual (trial) inspection fee for pesticides, and the protection fee for integrated circuit layout design will be reduced. According to relevant standards, ordinary passports are reduced from 200 yuan to 160 yuan.

　　Since July, the new regulations on automobile sales have been implemented, and it is clear that dealers are not allowed to sell cars at a higher price. The picture shows the data map. Photo by Zhang Yun, a reporter from China News Service

　　Car dealers are not allowed to sell cars at a higher price.

　　The Measures for the Administration of Automobile Sales promulgated by the Ministry of Commerce will be implemented today. The measures have made clear provisions and requirements for increasing the price of automobile sales, providing three-guarantee certificates, and indicating the source of accessories. It stipulates that dealers are prohibited from raising the price of cars in all forms, and dealers must clearly indicate the prices of cars and accessories, and must attach certificates with the car when picking up the car.

　　According to the "Measures", it is no longer necessary for automobile brands to authorize the sale of automobiles, and two modes of authorized sales and unauthorized sales are allowed to be parallel, and new automobile sales forms such as automobile supermarkets, automobile stores and automobile e-commerce will blossom.

　　Travel tax increases

　　The tax ceiling for various types of vehicles has generally increased since today. The annual tax standard for large buses will be adjusted from 480 yuan to 660 yuan, for medium buses from 420 yuan to 660 yuan, for small buses from 360 yuan to 660 yuan, and for ordinary cars from 180 yuan to 360 yuan. At the same time, the tax targets have also been adjusted, and all kinds of buses that were originally tax-free will also pay taxes at the same standard as private cars.

　　Strengthen the "seller’s responsibility" for securities operating institutions

　　The Measures for the Administration of the Suitability of Securities and Futures Investors will be implemented from now on. The core requirement of the Measures is to strengthen the requirement of "the seller is responsible" for securities, funds and futures operating institutions, so that the operating institutions must bear the obligations stipulated by law while obtaining operating income, ensure the equality and unity of rights and obligations, effectively prevent one-sided pursuit of economic interests, and promote high-risk securities and futures products to investors with insufficient risk tolerance, resulting in damage and influence on the legitimate rights and interests of investors.

　　Increase penalties for illegal acts of traditional Chinese medicine.

　　The "People’s Republic of China (PRC) Chinese Medicine Law" has been implemented today, with five highlights: (1) the important position and development policy of Chinese medicine are clarified; Establish a management system that conforms to the characteristics of traditional Chinese medicine; Increase support for the cause of Chinese medicine; Adhere to both support and standardization, and strengthen the supervision of Chinese medicine; Increase penalties for illegal acts of traditional Chinese medicine.

　　50,000 domestic cash transactions need to be reported.

　　The Measures for the Administration of Reports on Large-value Transactions and Suspicious Transactions of Financial Institutions issued by the Central Bank will be implemented today. The Administrative Measures adjusted the RMB reporting standard for large cash transactions from "200,000 yuan" to "50,000 yuan", and the reporting standard for large cross-border transactions denominated in RMB was "200,000 yuan", and for the first time, non-bank payment institutions were included in the scope of responsibility.

　　New invoice regulations: only the name of the enterprise can be filled in for office invoicing, and it cannot be reimbursed.

　　According to the announcement of State Taxation Administration of The People’s Republic of China, starting from today, the purchaser must provide the corporate taxpayer identification number (i.e. "tax number") or the unified social credit code when issuing corporate invoices, otherwise it will not be used as a tax voucher to handle tax-related business. The announcement also requires that when the seller issues an invoice, it should truthfully issue an invoice that is consistent with the actual business; When the buyer obtains the invoice, it shall not request to change the name and amount.

　　Mobile phone pre-installed software must be uninstalled.

　　The Interim Provisions on the Administration of Preset and Distribution of Application Software for Mobile Intelligent Terminals will be implemented today. According to the regulations, production enterprises should restrict the sales channels, and should not install application software in mobile intelligent terminals without the consent of users, and all software except basic functions can be uninstalled. The application software of mobile intelligent terminal involved in charging shall strictly abide by the relevant provisions such as clearly marked price, express the charging standard and charging method, and express that the content is true, accurate and eye-catching, and the fee can be deducted only after being confirmed by the user.

　　Encourage and support the provision of disability prevention and rehabilitation services for the disabled.

　　The Regulations on Disability Prevention and Rehabilitation of Disabled Persons will come into effect today. The regulations clearly stipulate that the state shall take measures to provide basic rehabilitation services for the disabled and support and help them integrate into society; Prohibition of discrimination on the basis of disability; The state encourages and supports organizations and individuals to provide disability prevention and rehabilitation services for the disabled, donate to the cause of disability prevention and rehabilitation for the disabled, and build relevant public welfare facilities; The provision of rehabilitation services for the disabled shall protect the privacy of the disabled and shall not discriminate against or insult them.

　　The lifelong responsibility system is implemented for soil pollution control and remediation.

　　The Measures for the Management of Soil Environment in Polluted Plots (Trial) will be implemented today. The method points out that according to the principle of "whoever pollutes will treat it", the unit or individual that caused soil pollution should bear the main responsibility for treatment and restoration. In principle, the treatment and restoration project should be carried out at the original site. During the treatment and restoration, measures should be taken to prevent secondary pollution to the plot and its surrounding environment. The lifelong responsibility system is implemented for soil pollution control and remediation.

　　Cctv newsGoverning the chaos in the real estate market is a major event that many cities have concentrated their firepower on recently. From the end of June, seven ministries and commissions issued documents to control the chaos in the real estate market in 30 cities, to the first case in China that the black intermediary gang committed the crime of organized crime of underworld nature, and news of cracking down on speculative real estate speculation and black intermediary in various places kept appearing in the media. In the past two months, at least 16 cities have successively issued detailed rules, and at least 9 provinces (cities) have implemented the system at the provincial level.

　　9 provinces (cities) have implemented the system of controlling real estate chaos.

　　The reporter observed that at least 16 cities have successively issued detailed rules since the documents of seven ministries were issued at the end of June, namelyChengdu, Hangzhou, Ningbo, Foshan, Kunming, Hefei, Nanjing, Suzhou, Wuxi, Xuzhou, Wuhan, Yichang, Taiyuan, Lanzhou and Guiyang.andShenzhen; At least nine provinces (cities) let the system fall from the provincial level, namelyChongqing, Shandong, Hubei, Zhejiang, Fujian, Yunnan, Heilongjiang, Jilin and Guizhou.

　　From the focus of rectification, some of the relevant documents of these provinces and cities are consistent with those issued by seven ministries, but some have added or refined relevant contents according to their own characteristics.

　　In view of the illegal behavior of real estate development enterprises, Kunming will"After obtaining the pre-sale permit of commercial housing, the real estate development enterprise failed to disclose all the saleable houses and pre-sale prices at one time within 10 days"Included in the scope of remediation. This provision has been mentioned in Chengdu, Hubei, Heilongjiang and other documents.

　　Jilin, Heilongjiang and other provinces have also listed the situation that the supervisory duties are not in place as the key actions to be cracked down. As clearly stated in the document issued by Jilin Province on August 13, it is necessary to increase"The real estate market supervision responsibility is not fulfilled"The blow, including the ineffective regulation of the real estate market, failed to perform the real estate transaction management functions and real estate market supervision duties according to law; There is no online signing and filing of commercial housing and second-hand housing transaction contracts.

　　There are different ways to crack down on illegal fund-raising in the real estate sector.

　　Hubei: according to local characteristics, increase the scope of key attacks.

　　The reporter noted that the "Work Plan for the Special Action to Control the Chaos in the Real Estate Market in Hubei Province" has added a lot of content on the basis of the documents of the ministries and commissions.

　　For example, in cracking down on "black intermediaries", the focus of the crackdown has increased."Solicit business by concealment, fraud, coercion, bribery and other improper means, trick consumers into trading or force trading", "illegally collect fees other than the house price of the purchaser to speculate on the house number" and "solicit business by false housing and false price information"Etc.; In cracking down on violations of laws and regulations by housing enterprises, it has increased"If the pre-sale plan of commercial housing is put on record as a blank house, it will be sold in the form of fully renovated commercial housing without authorization"Wait for the content.

　　Zhejiang: 10 departments jointly issued a document to control real estate chaos.

　　On July 24th, Zhejiang Province issued the "Notice on Launching Special Actions to Combat Illegal Acts against the Interests of the Masses and Control the Chaos in the Real Estate Market", which was jointly issued by 10 departments. Compared with the notices issued by seven ministries and commissions, Zhejiang has also added a lot of contents according to local characteristics.

　　For example, in combating "speculative real estate speculation", it has been added."Without obtaining relevant financial qualifications, engage in real estate financial business by using online platforms and equity crowdfunding platforms, or engage in relevant financial business in violation of regulations despite obtaining relevant financial qualifications"Terms; In the fight against "black intermediaries", new"instigating and assisting buyers to forge social security, tax payment, marriage, household registration and other certificates to avoid real estate control policies such as restricting purchases and loans"Terms.

　　The notice issued by Zhejiang Province mentioned that:"It is necessary to seriously investigate and deal with all kinds of violations of laws and regulations. Depending on the seriousness of the case, cities can take written warnings, be included in the blacklist of real estate integrity, interview the person in charge, publicly expose, suspend online signing, suspend business for rectification, revoke qualifications and licenses, administrative penalties, and incorporate multi-sectoral joint punishment to implement various market restrictions."

　　Chongqing: The public security department is deeply involved in rectifying the real estate chaos.

　　Chongqing, which has joined the "judicial means", has also made great efforts to rectify it. The remediation plan jointly issued by the Municipal Bureau of Land and Housing Management and the Municipal Public Security Bureau has made Chongqing the first city among the above 30 cities to be deeply involved in joint law enforcement to rectify the chaos in the real estate market.

　　There are nine key points in Chongqing’s rectification:

　　Fabricating and spreading false information about real estate to disturb public order;

　　The "speculative house number" is illegally profitable;

　　Illegal fund-raising in the real estate sector;

　　Forging official documents, certificates and supporting documents;

　　Misappropriation and occupation of real estate transaction funds;

　　"sell more in one room";

　　Infringement of citizens’ personal information;

　　Threatening personal safety;

　　Suspected of disturbing public order, obstructing social management, infringing on personal rights and property rights and other illegal acts.

　　Among them, the key points in the rectification of "threatening personal safety" are — — Development enterprises or intermediaries use threats, intimidation and other violent means to expel tenants, forcibly increase rents or maliciously deduct rents and deposits; Black and evil forces dominate the market and undermine the management order of the real estate industry.

　　"This rectification, once the problem is found, is not a simple interview, fine. The deterrence of law enforcement will also be significantly enhanced. " The person in charge of the Chongqing Municipal Bureau of Land and Housing Management said.

　　"Resolutely hold accountable those who abuse their powers and neglect their duties."

　　"Illegal behavior of real estate development enterprises" is one of the focuses of this special action. On July 31, the Ministry of Housing and Urban-Rural Development announced a list of 20 illegal real estate development enterprises and intermediaries investigated and dealt with in various places, involving Beijing, Guangzhou, Tianjin, Chongqing, Changsha, Xi ‘an and Jilin. This is the first public exposure after the document "Special rectification of chaos in the property market" was issued.

　　According to the Ministry of Housing and Urban-Rural Development, these real estate development enterprises and intermediaries are involved in illegal activities such as price gouging, property hoarding, unapproved sales and false propaganda.

　　It is worth mentioning that the documents issued by the Ministry of Housing and Urban-Rural Development are clear:"To carry out rectification actions ineffective, people complain more, and the real estate market has serious violations of laws and regulations, it is necessary to intensify supervision. Departments and personnel suspected of concealing, abusing their powers and neglecting their duties must be resolutely accountable. "

　　The seven ministries and commissions of "housing, living and not speculating" require 30 cities to act first.

　　The full name of the document issued at the end of June is "Notice on Launching Special Actions in Some Cities to Combat Illegal Acts against the Interests of the Masses and Control the Chaos in the Real Estate Market". This notice jointly issued by seven ministries decided to launch special actions in 30 cities from the beginning of July to the end of December this year. The focus of remediation mainly includes four types of behaviors, namelySpeculative real estate speculation, real estate "black intermediary", illegal real estate development enterprises and false real estate advertisements.

　　In addition, five kinds of false real estate advertisements, such as fabricating, spreading false information, or misinterpreting relevant real estate policies, are listed.

　　The above-mentioned document also lists the "list of cities to carry out special actions first": Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, Nanjing, Suzhou, Wuxi, Hangzhou, Hefei, Fuzhou, Xiamen, Jinan, Zhengzhou, Wuhan, Chengdu, Changsha, Chongqing, Xi ‘an, Kunming, Foshan, Xuzhou, Taiyuan, Haikou, Ningbo, Yichang and Harbin.

　　In May, the Ministry of Housing and Urban-Rural Development interviewed the heads of 12 cities including Xi ‘an, Haikou, Sanya, Changchun, Harbin, Kunming, Dalian, Guiyang, Xuzhou, Foshan, Chengdu and Taiyuan. In August, the Ministry of Housing and Urban-Rural Development also talked about the main leaders of Haikou, Sanya, Yantai, Yichang and Yangzhou. These interviewed cities, except Sanya, Dalian, Yantai and Yangzhou, are all on the list of this special action. Of course, the focus of the interview is different, but the starting point is the same, "housing is not speculation." (CCTV News Comprehensive Beijing Youth Daily)

Image source @ vision china

Text | Fat Whale Headline

In the beginning of 2022, HARMAY, a new retail brand of beauty products, completed nearly $200 million in C and D rounds of financing. During the same period, WOW COLOUR, a beauty collection store brand, also announced at its annual meeting and 2022 strategy conference that it had won another $100 million in A+ rounds of financing; "B+ Oil Tank" announced the completion of a round of strategic financing, which indicates that the new beauty retail species that broke out in 2020 is still the "toon" in the eyes of capital.

Several families are happy and worried. In contrast, the new domestic brands of beauty products are caught in "collective anxiety". Perfect Diary, as the benchmark of new domestic products, bears the brunt. Its share price dropped from $25 at the beginning of 2021 to less than $5, and its market value evaporated by nearly 80%. According to Amoy data, during the period of double 11 last year, the sales of many cutting-edge brands such as Perfect Diary, Flower Xizi and Orange Blossom generally declined by more than 30% compared with the same period last year.

In fact, not only in the beauty industry, but also in the fields of coffee, tea, shoes and clothing, the discussion about "new consumption is going downhill" is endless, and new changes and transformations are quietly coming.

2018-2020 is the "honeymoon period" for the accelerated development of new domestic brands of beauty products, with the influx of hot money; Amoy incubates and supports new brands; With the rise of new traffic platforms such as Xiaohongshu and Tik Tok, a group of cutting-edge brands, who are well versed in traffic and content marketing, rely on the fast product iteration ability and the pricing strategy of "big brand replacement" to quickly create explosive items, which are in full swing in the e-commerce channel.

Along with the highlight, there are still constant doubts, including burning money for growth, emphasizing marketing and neglecting research and development, and serious homogenization of products. According to Perfect Diary Financial Report, the net loss of Q3 Company in 2021 was 360 million yuan. Although the loss range has narrowed compared with 640 million yuan in the same period last year, the high marketing expenses are still criticized, accounting for nearly 70% of the revenue.With the increasing cost of traffic, online growth has fallen into a bottleneck, and the enthusiasm of the capital circle for this model has gradually faded.

To make matters worse,International brands have completely outflanked the new domestic brands in terms of price, marketing methods and talents.. Since double 11 in 2020, the international big brands have concentrated on the lowest discount in history, providing a special "price line" for the China market, and some brands even have a 2-3 discount combined with buying and giving; Marketing gameplay has increased the efforts to launch KOL, online live broadcast rooms and private domain channels, and even the previous "disdainful" launch mode such as taobao guest promotion has begun to be adopted by the top management; In terms of talents, a new round of enrollment expansion of local talents has been launched, and the proportion of local talents in middle-level and key positions has continued to rise, so as to be closer to the China market and its Z-generation young people.

This series of "grounding gas" practices has also multiplied the brand potential accumulated by international big names for a long time, and the market share has been expanding.According to the latest financial report data, the sales of L ‘Oreal, Estee Lauder and Shiseido all achieved double-digit year-on-year growth in 2021. Among them, the financial report of L ‘Oré al Group pointed out that in 2021, it achieved double-digit growth in the China market, which was twice the average growth rate of the beauty market. Estee Lauder Group also stressed in its financial report that the performance of the Asia-Pacific region, especially Chinese mainland, has increased significantly.

It is worth mentioning that these international groups are optimistic about the growth prospects of cosmetics in China in the medium and long term, and further strengthen the layout. For example, L ‘Oré al will land its headquarters in North Asia in Shanghai; Estee Lauder adjusts its organizational structure, and China directly reports to the international president; Shiseido expects China’s income to increase by 16% in 2022 (statement+7%).Many signals show that the international giants are "ambitious" for the China market.

In addition,In the past few years, the "old brand manufacturers" who encountered strong challenges from new brands are also regaining their favor and welcoming the second expansion of revenue and profits.Taking Polaiya as an example, in the past two years, with the large single product of ruby essence and double anti-essence, it has successfully opened up an incremental customer base in the fields of affordable anti-aging, anti-aging, anti-oxidation and sensitive skin care, forming a word-of-mouth effect; And from the second half of 2020, Caitang, a make-up brand, achieved a revenue of 120 million yuan that year, with a year-on-year growth rate of 84% in the first three quarters of 21 years, becoming the second largest incremental business point besides the main brand of Polaiya.

The "rejuvenation" of international giants and local brands, in addition to TAs being more proficient in the operation of new marketing models, stable funds, R&D and manufacturing systems, long-term accumulated brand assets, and omni-channel layout capabilities are the cornerstones under the iceberg, enabling increased exposure to quickly translate into sales and stable repurchase.On the other hand, the proud DTC mode and private domain operation of many new brands have not effectively solved the problems of "loyalty" and "repurchase". According to the data of Dolphin Society, the repurchase rate of Yixian e-commerce has remained at around 40% in recent years, and it has hardly improved, and it has fallen into the dilemma that "if you don’t continue to spend money to buy traffic income, it may double down".

With online competition becoming a red sea, it tends to be homogeneous, and more brands begin to turn their attention to offline. For the brand,The significance of stores has gone beyond the scope of retail channels, and it is an important way to connect real consumers, express their own differences and build brand-specific content.; At the same time, with the application of digital means and the continuous iteration of consumer demand, the offline format has also given new vitality.

From the initial department store channel, to the traditional CS/KA channel, and then to the new beauty collection store at that time, the application of digital tools and technologies has become an important starting point for improving retail efficiency and changing user experience.Through the use of small programs, live broadcasts and other means, as well as the opening of the membership system, the seemingly single offline contact has been transformed into a rich online and offline consumer network, and the private domain attribute of the store can also help the brand reach consumers more accurately and establish deep links. At the same time, digitalization also goes deep into product selection, inventory management, logistics and distribution, etc., improving operational efficiency in an all-round way and releasing new imagination space for consumers to get unexpected experience in beauty consumption.

Social aesthetics+multi-format experience is becoming a new growth point of offline space.With the Z generation becoming the main force of beauty consumption, the behavior and characteristics of TAs have greatly influenced the direction of change in beauty channels, such as preferring undisturbed self-service shopping, preferring early adopters, being willing to pay for face value and trends, and pursuing immersive interactive experience.These have become an important force to promote the rise of beauty collection stores.

Throughout the current popular beauty collection stores, all efforts are made in space quality and scene aesthetics, such as the industrial style of Huamei and the design style of "one store, one theme", the INS girlish style of WOW COLOUR, and the future technology style of B+oil tanks.Stores themselves are very social topics, which bring consumers a deeper interactive experience and stronger brand awareness, thus driving the emergence of consumer behavior.

besidesThe beauty collection store, represented by Huamei, is extending users’ stay time and increasing the repurchase rate by expanding business and ecology.. In Huamei, you can buy not only beauty products, but also coffee, snacks, drinks, pet products, small household appliances, etc. In fact, Huamei is not only a retail distributor, but also an investor. According to the statistics of China Investment Network, Beijing Huamei Lexiang Technology Co., Ltd., the main company of Huamei, has invested in nearly 10 new consumer brands, mainly in 2021, involving skin care, health care, fragrance and other sub-tracks.In the increasingly fierce competition, it is considered to be an important source of differentiated competitiveness for beauty collection stores to use their sensitivity to trends and their ability to select products to explore and even empower new niche brands first.

If the expansion of categories is not without doubt, thenDigging deep into the service value of beauty is another path of overlapping experience.Lan Tingyuan, project director of L ‘Oré al China Consumer Center, said when talking about the trend in the next 5-10 years,Future products will not only be products themselves, but also need some combination with instruments or medical beauty, even with data and services.

In this regard, beauty brands and traditional department stores/CS channels have innate genetic advantages. For example, Estee Lauder will provide offline SPA services such as frozen platinum, black diamond luxury energy and platinum energy storage for members of different levels; Sephora stores provide diversified services such as hairdressing centers, professional service counters and professional beauty consultants; The offline counter of high-end makeup in Mao Geping will design a makeup trial area for consumers, and be equipped with a professional BA to make up half a face for customers to present the product effect.These offline services can greatly promote the distance between brands and consumers and build brand fan stickiness.

In the past two years, the beauty shop in department stores has been continuously expanded, which has been welcomed by beauty brands and customers.Take Hangzhou Wulin Yintai as an example. By the end of 2021, 18 high-end beauty brands had opened 21 beauty salons, including La Prairie, Mystery of Hailan, CPB, Sisley, helena rubinstein and Fresh. These beauty salons usually have an area of 10㎡-25㎡, allowing consumers to enjoy quiet, high-end and private professional skin care. At the same time, different brands of beauty care are different in techniques, instruments, special products and projects.Become a sharp weapon for brands to maintain high-end customers and enhance brand added value.

Hangzhou Wulin Yintai La Prairie brand beauty house

However, the offline expansion of Zhang Zhilu has not been smooth sailing, especially under the influence of the epidemic, many brands have delayed their plans to open stores. In the past 2021, in addition to Sephora’s accelerated expansion plan, nearly 40 new stores were opened, which is about twice the average annual growth rate since it entered China in 15 years. Compared with the target, the opening rhythm of new beauty collection stores has been greatly reduced. According to the statistics of interface news, the total number of WOW COLOUR stores in China at the end of 2021 is about 135, which is half of the peak of 300, which is contrary to its goal of laying out 1,000 offline stores within three years. Black hole once proposed the rhythm of opening 20 stores in 2021 and aiming for 50 stores in 2022, but so far there are only 14 stores.Behind the competition for high-quality offline space, there is still a need for strong financial strength and stable profitability.

It is worth mentioning that the new domestic brands do not have a strong sense of existence in this offline battle. Yixian e-commerce, where Perfect Diary is located, has laid out offline stores since 2019. By the end of November last year, there were 280 stores. However, according to the founder, affected by the epidemic, one-third of the stores have repeatedly closed, opened and closed, and will implement a more cautious store expansion strategy in the future; Tangduo opened 10 stores from September 2020 to the end of November 2021, "each one is very cautious"; Hua Xizi still has no offline stores and counters.It is not an easy task for new domestic brands that are native to the Internet and have limited profit margins, involving the location of offline stores, supply channels, service experience, and the control of personnel operating costs.

Under the double dilemma of online and offline, many founders of new domestic brands said that this is the most difficult moment. If we can survive this "life and death test period", it is likely that a number of new local international brands will be born, but in which direction should we break through?

Brand going out to sea has become a unanimous choice under domestic pressure.According to the statistics of China Business Daily, more than 20 domestic cutting-edge beauty brands are actively exploring overseas markets. Among them, Hua Xizi, relying on the characteristic advantages of oriental aesthetics, is particularly firm on the road of going to sea. In the past two years, she has made intensive brand voices around the achievements and cases of going to sea.

Hua Xizi is very good at using social media and the power of local talents to explore foreign markets. For example, at the end of 2019, the cooperation with the Japanese blogger "@ ????" triggered a hot discussion among Japanese netizens on Hua Xizi, and related topics once climbed to the seventh place in the Japanese Twitter hot search list; In 2021, TikTok "Micro online celebrity" @meredithduxbury, which found 200,000 fans, released a makeup tutorial video using Huaxizi products. The content exposure rate exceeded 5 million, and it gradually entered major international markets such as North America and Western Europe. At the beginning of this year, the evaluation video of domestic makeup flower Xizi pushed by Jeffree Star, an American top beauty blogger with 10 million+fans and sharp "poison tongue" on Youtube, once again boosted the popularity.

Now Huaxizi has opened official website in English and Japanese, successively opened logistics in Japan, the United States and Europe, and laid out many overseas mainstream social media such as Instagram, TikTok, Twitter, among which the number of TikTok fans has exceeded 200,000, which is growing rapidly.

butDomestic brands often go out to sea with the export of national strength and culture, just as the popularity of Korean cosmetics in China in that year was inseparable from its highly binding Korean culture and leveraging traffic dividends.At present, the gathering places of domestic brands of beauty products are more in Southeast Asia and Japan, which are more suitable in makeup habits, fashion trends and culture. However, for the European and American markets with high entry threshold, great skin difference and more intense competition, the space that can be developed at present is still limited.

It is a relatively wise and cost-effective way to keep and strengthen the brand mind of a certain subdivision efficacy/ingredient/category.Taking the skin care track as an example, iResearch data shows that consumers’ demand for effective skin care is increasing, and the driving effect skin care products continue to increase at an average annual compound growth rate of nearly 30%; According to the survey data of the Chinese Medical Doctor Association, more than 70% of the people think that they have sub-health skin conditions, and they can solve skin problems in a targeted manner, and they are more likely to be favored by consumers with exclusive ingredients and formulas.

For example, Winona, with its natural plant ingredients and medical background, has become the first brand of sensitive muscle skin care in China, and has achieved a certain dominant position in the blue ocean of dermatological skin care products. Run Baiyan and Kuadi, owned by Huaxi Bio, have formed the appeal of not losing big names in medical meiquan by virtue of their exclusive advantages in the patented technology of hyaluronic acid components; The core of Lin Qingxuan’s shelling of Chanel some time ago lies in the dispute between users’ minds about the ingredient of camellia. Although netizens have different opinions, they have at least gained a free publicity position in strengthening Lin Qingxuan’s cognition and association with camellia.

If the above two strategies are more short-and medium-term strategies, it is a long-term doctrine that is difficult but must be adhered to to to effectively improve R&D and product strength and precipitate brand equity.At present, the leading new domestic brands are already making changes, such as Perfect Diary gradually upgrading the R&D team, and the proportion of R&D expenses has increased from 0.4% in 2018 to 1.3% in 2020; Hua Xizi hired Li Huiliang, deputy general manager, chief technology officer and core technician of Huaxi Bio, to be responsible for brand research under the brand. In the past year, the number of patents of Hua Xizi’s parent company reached 106, including 28 invention patents, and the number of new patents reached 50.

Although there are still many gaps compared with international beauty brands, this R&D competition has already started. Blessings and misfortunes depend on each other, and it is expected that the consolidation of R&D foundation will make generate’s user thinking and product iteration ability, which new domestic brands have always been good at, have greater potential energy, rather than "floating on the surface".