南京夜生活桑拿论坛

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

　　　 Jolin Cai Jolin recently held a concert in Shanghai, and it was the first time she sang outdoors. Jolin seemed very excited about this. The weather was comfortable and cool that day, which made her feel happy and wanted everyone to hold a party with her in the cool breeze.

Clothing update, stylist THOMAS handles 2 sets of asking price 1.10 million　

　　　 At the beginning of the music of the opening song "Flower Butterfly", the glass door of the giant colored screen sphere on the stage slowly descends, Jolin is wearing a neat golden ponytail, wearing a red tight vest skirt, and the whole set of clothes has thousands of LED red light bulbs shining, which makes people overwhelmed. This set of clothes was re-customized by stylist THOMAS for the audience friends of the Shanghai venue, and it is even more dazzling with the gorgeous lights and lasers on the stage.

　　　 Not only was the opening costume specially customized, but when Encore appeared again, Jolin put on a new costume again, a silver-black slanted shoulder dovetail dress, and sang "Speechless" with guest Jay Chou. Just these two sets of opening costumes and Encore costumes cost nearly 1.10 million, and the final wet show of the concert, Jolin danced in the water directly in a sexy black slanted shoulder dovetail dress. Attracted the attention of the audience of 25,000.　

Play with the top shape, change the headgear more, and wear a mysterious rhinestone mask.　

　　　 In the Shanghai concert, not only did the costumes update, but Jolin also played with the overhead shape, singing the popular classic lyric song "Do You Still Love Me", and the lace headdress on his head added sweetness and deliciousness; as soon as the "Parachute" music came out, Jolin wore a rhinestone mask with a white court chiffon dress, allowing the audience to put Buddha in a drag party. When singing the fast song "Hot Winter", he turned into a punk spy J shape, and the black vest had a flashing LED light on the chest. The hairstyle was more daring to try the shape of a hedgehog riveting.

Next page More wonderful pictures

On October 25, some netizens posted a video on the social platform, claiming that several of their friends were traveling together and took two taxis in Shanghai at the same time. The departure and destination were the same, but the fare difference was 33 yuan.

In the video, netizens asked the driver: Why are we more than 70 yuan, but they are 45 yuan? Your car is different from others, right? The driver was dumbfounded by the passenger’s question and had no choice but to charge 45 yuan. The video was posted on the Internet, causing heated discussions among netizens.

On October 27, the surging news reporter learned from the Shanghai Transportation Commission Law Enforcement Corps that at about 18:33 on October 25, the whistleblower and other five people took a Shanghai DX1988 taxi from the Shanghai Disneyland taxi waiting point to the Pulbe Hotel in Pudong Greenland. After arriving at the destination, the meter showed the amount of 78 yuan. While another taxi taken by a colleague friend at the same time and route, the meter showed the amount of 45 yuan. The whistleblower questioned the scene and finally paid 45 yuan. Subsequently, the whistleblower exposed the taxi driver’s suspected violations on relevant social platforms.

After investigation, Gu Zhenghai, the taxi driver involved in the case, illegally used the meter corruptive practices device in order to achieve the purpose of collecting more fees during this business operation, and the circumstances were serious. At present, the Traffic Law Enforcement Corps of the Shanghai Municipal Transportation Commission intends to revoke the driver Gu’s passenger service operation qualification in accordance with Article 45 (2) of the Regulations on the Administration of Taxi Vehicles in Shanghai.

Written by: Listening to the Wind

Reviewer: Kan Second Sister

Editor: Xiao Xiao

It is difficult to say whether it is a curse or the times. In the past 20 years, among the many car companies in China, the success rate of those who want to engage in multi-brand strategies is not very high. But what is interesting is that even if there are so many lessons from the past, there are always car companies who want to test the waters of multi-brand strategies.

Previously, the official Weibo of Geely Automobile Group announced a set of information. On February 23, Geely will officially release the "Geely Brand New Energy Strategy" at the main venue of the Hangzhou Asian Games, and launch Geely’s mid-to-high-end new energy series models. It is reported that the new brand may be named "Galaxy", while the official Weibo of Geometry Automobile seems to reveal that the brand will be named "Galaxy" when forwarding the news.

It is worth noting that Geely Automobile’s current sub-brands are quite rich. In addition to the main brand Geely, it includes many brands such as Extreme Krypton, Lynk, Ruilan, Radar, Geometry, etc. If the acquired brands are included, it will be even richer. Now, with the news of the debut of the "Galaxy" brand, it means that Geely’s huge brand matrix will add another one.

On the surface, the huge brand matrix seems to demonstrate the strength of Geely Automobile, but it is still difficult to determine whether too many sub-brands are good or bad for Geely. As for whether it can break the curse of Chinese car companies’ difficulty in promoting multi-brand strategies, it is even more difficult to judge.

There are many lessons from the past, how did Geely break the game?

Judging from past experience, there are few successful cases of Chinese car companies implementing multi-brand strategies. Among them, Chery, as a pioneer, once formed a multi-brand operation structure including Chery, Kerry, Ruiqi, Wellin, Kaiyi and Qoros. But a cruel reality is that almost all of the above-mentioned brands except Chery have failed, and Chery has also begun to divest sub-brands in the long process of development, and finally only brought Jietu and Xingtu two brands with a certain amount of volume.

A more recent example is Great Wall Motors. Although it formed five brands with Haval, Wei brand, Euler, tank, and Great Wall pickup truck, it was once brilliant. Wei Jianjun, the founder of Great Wall Motors, also once used "our Great Wall Motors and other car companies are different in the path of branding, because we build brands by category" to demonstrate the success at that time.

But a reality that can be seen is that in the organizational restructuring at the end of last year, Great Wall Motors began an all-round resource integration, with only one core, "ONE GWM", that is, a Great Wall. Several of its major brands no longer fight each other, but began to gather resources. And this, to some extent, has subverted the previous business philosophy of Great Wall Motors "one car, one brand, one company".

As for the reasons, it is also easy to understand. Having more children is easy to fight, but it is also more troublesome to divide the family property. Lin Shi, secretary general of the China-Europe Association of Intelligent Networked Vehicles, told the editor of "Dogo Talk Car" that the advantage of the multi-brand strategy is that it can launch more models to meet market demand, and it is also conducive to the sharing of internal resources of car companies. However, at the same time, models are easy to overlap in terms of positioning and price, which forms internal friction. In addition, sub-brands need to add teams in production and service, which requires higher management and marketing requirements for car companies.

What’s more, from the launch of Geely brand and Lynk & Co brand plug-in hybrid models, Geely’s overall electrification is almost inevitable. Whether the emergence of a new brand will plunder the market of Geely’s original new energy brand and fuel vehicle brand, and form internal friction with them, who can predict?

History is strikingly similar, but not today.

Yang Xueliang, senior vice-president of Geely, previously said in an interview: "The mid-to-high-end new energy series has three power forms: pure electric, plug-in hybrid, and extended range hybrid. The new series will adopt a new design language and intelligent configuration, and emphasize user direct connection in operation." According to market news, the positioning of "Galaxy" may be between geometric and polar krypton, focusing on 20-300,000 yuan market.

That is to say, intuitively, Geely’s new brand can be distinguished from Geely’s existing new energy sub-brands, but this may not be the reason why Geely can successfully implement a multi-brand strategy. After all, every Chinese car company that implements a multi-brand strategy has more or less different sub-brands, and even Great Wall Motor’s "category distinction" is more obvious, but Great Wall Motor still chooses resource integration.

As the saying goes, "history is always strikingly similar", Geely’s multi-brand strategy may not necessarily succeed. But as the saying goes, "today is different". A significant difference from previous years is that China’s new energy vehicles have developed very rapidly in recent years, and the new energy vehicle market is also growing rapidly. Data show that the penetration rate of new energy vehicles will increase to 25.6% year-on-year in 2022. There is no doubt that this is a terrible data and an opportunity for Chinese car companies.

In addition, when Chinese automakers pursued multi-brand strategies before, the technology of Chinese automakers was generally average, and the brand perception was relatively low-end. But today is different. Take Geely as an example, its vast architecture has become the cradle of luxury car brands such as smart and Jidu, and its Raytheon Hi-P/F hybrid system has also become a popular choice in the current market. The industry change initiated by new energy vehicles is reshaping the ranking of automakers. Participants believe that they can benefit from it, and Geely is obviously one of them.

However, it may be important to note that even if a multi-brand strategy is implemented, it is still necessary to ensure the strength of the main brand. No matter whether it is Ford, BMW, or Toyota, Tesla, Volvo, Mercedes-Benz, Volkswagen and other international well-known car companies, there are many sub-brands, but they still have a main brand that can stand alone and even resist fierce competition and changes in the economic cycle. Of course, whether "Galaxy" is a product series or a "brand" is still uncertain, and the meaning of the two is still different.

On April 4th, during the Qingming Festival, the drizzle continued, infiltrating every inch of land and our hearts. On this special day, we deeply cherish the memory and recall the warmth and beauty of the past. Let those lost times be relived in the rain, and let our hearts be comforted in memories.

Upstream journalist Zhou Benshuai Zou Fei Gan Xia Yi Qian Bo Li Li Photo Report

Submission email: syxw@vip.163.com

Recently, Shenzhen announced that from August 1st, the Regulations of Shenzhen Special Economic Zone on Intelligent Networked Vehicles will be officially implemented. As the first regulation on intelligent networked vehicle management in China, Shenzhen will allow smart cars with L3 intelligent driving ability to go on the road. This breakthrough has made many people call 2022 the "first year of intelligent driving".

In the era of electric vehicles, intelligence has become the core of the competition among car companies. Whether it is intelligent hardware or system software, the whole industry has begun to embark on the road of involution. Self-parking in previous years, laser radar in 2021, 800V high-voltage platform this year, and navigation-assisted driving function have been in a state of fierce competition among car companies, especially among the new forces that build cars.

Starting from the introduction of L3 smart driving regulations in Shenzhen, China may gradually liberalize the relevant restrictions on smart driving, which is undoubtedly good news for new car companies. According to the forecast of china galaxy Securities, relevant models of Huawei and New Power are equipped with L3-class autopilot system, and the value of Weilai software will gradually increase, and the "intelligent value" of automobiles will become more prominent.

He Xiaopeng, CEO of Xpeng Motors, commented on the Regulations issued by Shenzhen, saying: This will be a landmark that is worth recording in the history of autonomous driving in China.

Among many new forces, Xpeng Motors is the best car company that does intelligent driving, including intelligent assisted driving NGP, intelligent voice in full scene and memory parking in parking lot. Tucki invests about 20% of its annual income in research and development, and its emphasis on research and development is as good as Huawei’s. Moreover, Tucki and Huawei are among the few enterprises in China that have intelligent assisted driving technology in urban road conditions. Recently, the urban NGP engineering version released by Tucki has also shown a wave of muscles in the industry. However, due to the lack of computing power of Tucki P5, the city NGP wants to play its biggest role, and it depends on the upcoming flagship SUV-Tucki G9.

Tucki G9 is not only equipped with the next-generation XPILOT 4.0 intelligent auxiliary system, but also its chip and computing power have been upgraded, and the experience of automatic driving and intelligent cockpit is more advanced. Coupled with the mass production of 800V high-voltage platform, it has a fast charging experience of 200 kilometers in 5 minutes, which is simply a benchmark model in the era of electric vehicles.

In the next few years, more advanced intelligent driving will appear on passenger cars. For new force car companies, the combination of intelligent hardware and software can further enhance the gross profit of vehicles, and the current loss situation of new forces is gradually reversing.

Not long ago, after Geely Automobile officially released its brand-new SUV, Bo Yue L, the official interior map of the new car was also exposed for the first time. According to the information obtained, Bo Yue L will reveal more information on August 24th, and will be exhibited at the Chengdu Auto Show which opened on August 26th.

Judging from the official interior map, Bo Yue L adopts the design language officially called "Digital Symphony Technology Aesthetics", and the most striking thing in the whole car is the 13.2-inch central control vertical screen, which has the same effect as mercedes benz c Class. This screen has built-in Qualcomm Snapdragon 8155 chip, which can realize rich intelligent technology configuration, and the glass on the surface of the screen has anti-reflection, anti-fingerprint and anti-glare films, and the resolution can reach 1440×1920. In addition, it can also realize three-screen linkage with the 10.25-inch hidden full LCD instrument on the left and the 25.6-inch AR-HUD augmented reality head-up system.

The steering wheel is a four-spoke style, and like the interior, it is a double-spell color scheme, which looks quite chic. The central passage area is covered with a large area of black piano paint material, and is equipped with a small crystal electronic stop bar. The two water cup holders on the right side are also chrome-plated, which brings a strong luxury texture.

Another highlight of the interior of the new car is that it is equipped with ambient lights that run through the center console and the door panels on both sides. It consists of 27 groups of vertical strip lights, which can bring different visual experiences by simulating voiceprints, breathing and running water changes in music rhythm, voice interaction, air conditioning linkage and different modes.

In addition, Bo Yue L is equipped with Yanfei Lishi Audio, with 11 speakers and Hi-Fi sound effects. It is worth mentioning that the audio set in the headrest can realize the split transmission of voice broadcast and entertainment sound while driving, and the two do not interfere with each other.

Having said that, let’s review the appearance of Bo Yue L. The front face of the new car adopts a large-size shield-shaped air intake grille, and the interior of the grille is filled with many black block structures, which brings visual effects similar to ancient armor and looks very combative.

A penetrating light strip is added above the grille, and it is segmented, and the shape of "sword" extends to both sides. With the luminous Geely LOGO hidden inside the light strip, both sharpness and recognition are guaranteed. The bottom is surrounded by a trapezoidal front, and the interior is decorated with a black mesh structure.

The shape of the side of the new car looks very lean, creating a dynamic body posture through the sinking roof line and the obvious waist line, and the upper part of the car body has also been blackened, which is helpful to enhance the fashion atmosphere of the whole car with the double five-spoke wheels below.

The tail of Bo Yue L also uses a penetrating taillight, which echoes the front face and extends to both sides with a broken line design. It looks like the letter "H" when viewed from the rear, but it looks like the letter "L" upside down when viewed from the side, which looks very personal. Although the bottom is not equipped with bilateral exhaust, it is surrounded by exaggerated black and matte decorative boards, showing a certain sporty atmosphere.

Bo Yue L will provide fuel and hybrid power options. The fuel version is equipped with Drive-E series 1.5TD and 2.0TD engines. The former has a maximum power of 133 kW and a peak torque of 290 Nm. The maximum power of the latter is 160 kW and the peak torque is 325 Nm. The transmission system is matched with a 7-speed wet dual-clutch gearbox.

The hybrid version is equipped with the Lei Shenqing Hi·X oil-electric hybrid system, which consists of a 1.5T three-cylinder hybrid engine and a 3-speed hybrid electric drive transmission DHT Pro. The comprehensive power of the system is 180kW, and the comprehensive torque can reach 540Nm. Under NEDC working conditions, the comprehensive fuel consumption per 100km is 4.2L, and the comprehensive cruising range can reach 1300km.

Bo Yue L based on Geely CMA architecture, both in appearance and interior, has broken our inherent understanding of Geely models and is in line with fashion personality, which is understandable. After all, young people have gradually become the main consumer in the automobile market, and many brands are also trying to win their favor.

For reference, the price range of Xingyue L is 13.72-185,200 yuan, and the positioning of Bo Yue L is lower than that of Xingyue L, so the price of the new car may be lower. In the future, this car will compete with Changan UNI-T, Haval God Beast and Guangzhou Automobile Chuanqi Yingku, which also focus on the young market. We will continue to pay attention to more information about the new car. (Text/Comfort)

In recent years, with the continuous development of automobile technology, many new models have been introduced by major manufacturers, some of which have attracted much attention at the end of the year. This paper will comprehensively analyze three high-profile models from different angles, namely Nissan Sylphy, Tesla Model Y and Volkswagen LaVida.

appearance design

First of all, let’s take a look at the design of these three models.

Nissan Sylphy is highly praised for its dynamic appearance. The body lines are smooth, dynamic and steady, giving people a visual impact with a sense of fashion and luxury. Tesla Model Y adopts a fashionable design concept, and its unique lines and bold appearance make it a beautiful landscape on the road.

Volkswagen LaVida attracts attention with its exquisite appearance, and every detail has been carefully carved, making the overall appearance more luxurious and atmospheric.

Luxury of interior

In addition to the appearance, the interior design of the vehicle is also an important factor to consider when buying a car. Nissan Sylphy also performed well in the interior, and the sense of luxury was beyond words.

Selected materials and exquisite craftsmanship make the interior space a private luxury space for drivers and passengers. The interior design of Tesla Model Y highlights the sense of fashion and technology. The large central control screen and high-quality interior materials give people a sense of the future. Volkswagen LaVida, on the other hand, takes its luxury interior as its selling point, and its wood grain decoration and high-grade seats make driving a luxury enjoyment.

Configuration richness

In terms of configuration, these three models also strive to stand out in the same class. Nissan Sylphy is rich in configuration, including advanced safety system, intelligent driving assistance and other functions, providing drivers with a more comprehensive car experience.

Tesla Model Y has attracted much attention for its leading electric vehicle technology. Its advanced automatic driving system and strong endurance make it one step ahead in technology configuration. Volkswagen LaVida, on the other hand, pays attention to safety performance and is equipped with advanced driver assistance system, which makes driving more secure.

Cost performance analysis

When buying a car, consumers often pay more attention to cost performance.

Nissan Sylphy shows excellent cost performance with its dynamic appearance, luxurious interior and rich configuration. Although the price of Tesla Model Y is high, its advanced electric vehicle technology and endurance offset the high price to some extent. Volkswagen LaVida provides a good choice for consumers with its plain price and rich configuration.

Comparison of endurance

In the current trend of electric vehicles, endurance has become a crucial indicator. Tesla Model Y stands out with its strong endurance, providing consumers with longer driving mileage, making electric vehicles a more practical means of transportation.

In contrast, Nissan Sylphy and Volkswagen LaVida are slightly inferior in this respect. Although they are sufficient in daily use, there is still room for improvement compared with the future development trend of electric vehicles.

Safety performance comparison

In the automotive field, safety performance has always been the focus of consumers’ attention.

These three models have excellent performance in safety performance. Nissan Sylphy has passed the advanced safety system and a number of safety tests to ensure the safety of drivers and passengers. Tesla Model Y provides drivers with more comprehensive protection with its intelligent driver assistance system and advanced collision safety technology.

Volkswagen LaVida also pays attention to safety performance and is equipped with a number of driver assistance systems to make driving more secure and reliable.

Based on the above analysis, Nissan Sylphy, Tesla Model Y and Volkswagen LaVida each have unique advantages in design, interior luxury, configuration richness, cost performance, endurance and safety performance.

When buying a car, consumers can weigh the advantages and disadvantages of these aspects according to their personal needs and preferences, and choose the model that best meets their own needs. With the continuous progress of science and technology, the automobile industry will also usher in more innovations and changes, and the future models will be more intelligent, environmentally friendly and safe, providing consumers with a richer driving experience.

Giants are not necessarily strong teams, and superstars together may not be able to make a strong team. Greater Paris once again pays for its own giants lineup.

Striker Trident’s strength makes the lineup top-heavy, extremely unbalanced, old and weak. Once Meme’s connection is cut off, the lifeblood of the big Paris attack will be cut off. If you really want to win the Champions League by building a giant, you must be world-class in every position like Real Madrid, and the lineup is balanced. The coach can completely control the locker room, and everyone has defensive responsibility and offensive desire.

After the exit from the Champions League, Obape may be determined to leave the team, because he knows that he may never win the Champions League in Paris, and it is difficult to win the Golden Globe Award. Neymar is a lesson from the past. He was called Messi’s successor when he left Barcelona, but he never entered the top three of the Golden Globe Award after leaving Barcelona, and now he has become mediocre. Mbappé doesn’t have much youth to waste, and the next world may reach its peak, but there is no future in Bali, and Real Madrid doesn’t know whether to take him or not.

Messi may win a Golden Globe with last year’s World Cup champion, but he is embarrassed about where to go. He definitely wants to stay in Europe and play for a strong team, but which club is willing to offer such a high salary and risk destroying the salary structure of the dressing room, Manchester City? Barcelona? Or anything else, it may not be possible.

After the Grand Paris Consortium took office, it spent a total of 1.484 billion euros on the transfer every season, but it didn’t bring a Champions League, which was a failure. Although the Qatar Consortium was not short of money, it couldn’t stand such a toss-up, and the reconstruction of Grand Paris seemed inevitable.

Artificial intelligence (AI) is all the rage, and Silicon Valley giants are competing with ChatGPT developed by OpenAI in an attempt to move stones in the scientific and technological community. Brave, an Internet browser focusing on speed and privacy, also announced its own artificial intelligence-based tool Summarizer.

The new feature named Summarizer will try to respond quickly to any questions you ask. It does this by getting information from various sources and summarizing it into a consistent text block at the top of search results.

At present, Google has a similar function on its search results page, but the difference is that Google obtains the abstract text from a single source that it considers reliable. On the other hand, Brave integrates multiple resources and uses its artificial intelligence to combine them into a unified response.

The developer of Brave said that Summarizer is not an efficient AI, which makes it different from things like ChatGPT. The company said that the manufacturer AI has its own problems and can make unconfirmed statements, which is obviously a problem for tools designed to generate reliable summaries and reliable answers. Microsoft added ChatGPT to Bing with traces of bad behavior, especially in this respect.

Instead, Brave’s Summarizer is supported by Large Language Models (LLM), which are trained to "handle multiple information sources available on the Web". This not only ensures the accuracy, but also makes the results more concise.

Below the abstract text is a link to the source. So if you want to know more information, you can browse the original text at any time. Brave said that these links will always be available so that they can always be properly attributed to the response, and users can "assess the credibility of the source". Brave believes that this will help to "reduce the authority bias of major language models".

In addition to the main summary, the new feature will begin to replace the descriptive text that appears under the title of each search result. Previously, this text was a fragment somewhere in every search result. Now, there will be a full-text summary generated by AI.

Brave’s developer said that he didn’t believe that LLM could completely replace traditional search, but could help users find search results. Brave said that when LLM is applied to other functions in the browser, the result will be truly efficient and revolutionary.

Since Summarizer is still in the early stage of development, Brave said that this function may produce an artificial AI appearance, combining irrelevant text with small pieces of data and inaccurate or offensive text. The company is trying to improve Summarizer based on user feedback and hopes to eliminate these puzzles.

Brave’s Summarizer tool is currently available, but people who don’t like it can disable it in the application settings. Whether it can provide a reliable alternative to ChatGPT and help shape the future of search remains to be seen.