南京夜生活桑拿论坛

　　"Why do children catch a cold as soon as they go to kindergarten?" "My child is a new junior one, and he has repeated respiratory infections from time to time, which has an impact on his study and life. How to enhance his immunity?" It’s the school season again, and children who get sick as soon as they go to school begin to make their parents nervous again. When the temperature changes suddenly every year, the number of small patients in the pediatric clinic of the hospital increases.

　　Experts from the First Hospital of Changsha City give advice to parents on how to prevent recurrent respiratory infections in autumn and let children spend their school life healthily.

　　A Why can’t a child catch a cold and root it?

　　Xiaolong, who has just been in kindergarten for a few months, is a lively and active child. He looks dignified and sturdy, but his mother always sighs. It turns out that after going to kindergarten, Xiaolong will "catch a cold" every once in a while, coughing, runny nose, etc., and sometimes he has a fever and even pneumonia twice. Xiaolong’s mother said helplessly that because she often went to the hospital, doctors and nurses in the hospital pediatrics became "familiar faces".

　　Xiaolong takes some oral drugs or fluids in the hospital for a few days at a time, and he will get well soon, but he always feels that he can’t cut off his roots. Because he is often sick, he has to ask for leave from the kindergarten teacher. Xiaolong’s mother said worriedly, "When I was born, I heard from the older generation that when the child is older, my body will be better after I was 3 years old. How can I get sick when I go to kindergarten now, and I run to the hospital one after another, worrying about the side effects of drugs, no matter how worried he is about the aggravation of symptoms or even pneumonia?"

　　Mei Mei, a new junior high school student, had a general physique when he was a child. With the aggravation of study tasks, he studied longer and longer every day. Sometimes he did his homework until late and had symptoms of respiratory infection from time to time. Mei Mei’s parents want to enhance her immunity. Some people say that it is good to drink oral liquid, while others say that Chinese patent medicine is good. Mei Mei’s mother doesn’t know whether her child can take immunomodulators, which is very tangled.

　　B The diagnostic criteria of recurrent respiratory tract infection are different at different ages.

　　What exactly is recurrent respiratory infection? What are the causes of recurrent respiratory infections? How should parents and children treat and prevent it?

　　According to the chief physician Wang Xiangyun, director of pediatrics department of Changsha First Hospital, respiratory tract infection is the most common disease among children. According to statistics, every child in developing countries suffers from 4.2 ~ 8.7 respiratory tract infections every year, most of which are upper respiratory tract infections, and the incidence of pneumonia is 10 times per 100 children every year. Respiratory tract infection is divided into upper respiratory tract infection and lower respiratory tract infection. Upper respiratory tract infection is a general term for inflammation of nasal cavity, pharynx or larynx, and it is also commonly diagnosed with terms such as cold, rhinitis, pharyngitis, nasopharyngitis and tonsillitis, which is referred to as "upper sensation" for short. Lower respiratory tract infection refers to tracheobronchitis and pneumonia. The onset is mostly acute, and the only mild symptoms are nasal symptoms, such as runny nose, stuffy nose, sneezing, tears and throat discomfort. If the infection involves the nasopharynx, there are often fever, sore throat, tonsillitis, congestion and hyperplasia of lymphatic tissue in the posterior pharyngeal wall, and sometimes lymphadenopathy. There are also some manifestations of vomiting and diarrhea, which are more common in infants and children, and are clinically called "gastrointestinal cold". In severe cases, there may be persistent high fever, frequent cough, shortness of breath, poor mental health, and severe systemic symptoms.

　　Recurrent respiratory tract infection means that the frequency of respiratory tract infection is too frequent in one year, exceeding a certain range. Different ages have different diagnostic criteria, which can be divided into repeated upper respiratory tract infections and repeated lower respiratory tract infections. Repeated upper respiratory tract infection refers to the infection of infants under two years old ≥ Seven times a year, children aged 2-5 years old were infected with ≥ Six times a year, children aged 5-14 were infected with ≥ 5 times/year; Repeated lower respiratory tract infections include repeated tracheobronchitis and repeated pneumonia. Repeated tracheobronchitis refers to the infection of infants under 2 years old ≥ Three times a year, children aged 2-5 were infected with ≥ Twice a year, children aged 5-14 were infected with ≥ 2 times per year; Repeated pneumonia, regardless of age, as long as it is infected ≥ It can be diagnosed twice a year. The interval between two infections is at least 7 days.

　　C blindly pursuing cough relieving effect aggravates the condition.

　　Wang Xiangyun said that there are many reasons for recurrent respiratory infections, including the following aspects.

　　Immature or low immune function: children are in the period of growth and development, and their immune function is obviously different from that of adults. Most of them are immature or low, even at different ages. For example, the content of immunoglobulin IgA is almost zero at birth, and it only approaches the adult level when it is 11 ~ 12 years old. Among them, secretory IgA is the main immunoglobulin in respiratory secretions, which plays an important role in the first line of anti-infection defense, so children are more prone to respiratory infections.

　　Improper nursing: After suffering from respiratory infection, many parents are worried that it is caused by catching cold, knowing that the weather is hot, or letting their children wear more clothes, resulting in high fever. Wipe the whole body with alcohol after fever, which may lead to alcoholism or allergies; Some parents blindly pursue the effect of relieving cough, but use antitussive drugs, which leads to sputum secretion not being discharged, but aggravates the condition.

　　Admission to nursery institutions, initial stage of enrollment and environmental factors: nursery institutions and schools are a public environment, and children are not used to school just now, so they can’t adapt to the changes of the environment well, and there are many children. When one person catches a cold, other children don’t know how to prevent themselves, and they are in close contact with each other, which is easy to cross-infect. The northern part of China is in the cold and changeable winter and spring season, while the southern part is more likely to cause respiratory tract infections in the rainy season with high humidity in summer and autumn. At the same time, air pollution, passive smoking and other environmental factors can lead to repeated respiratory infections.

　　Unbalanced nutrition: Some children are partial to food, picky eaters and anorexia, which leads to unbalanced nutrition, and they are more prone to respiratory infections than other children.

　　Chronic focus and basic diseases: Some children are more prone to recurrent respiratory infections than normal children because of chronic focus such as rhinitis, sinusitis and chronic tonsillitis, and basic diseases such as congenital immunodeficiency.

　　D treating virus-infected people without abusing antibiotics.

　　The purpose of clinical treatment is to reduce the number of respiratory tract infections.

　　The first is to find the cause and treat the underlying diseases. The most common pathogenic factor of recurrent upper respiratory tract infection in children is pathogen invasion, and the most common are viruses, bacteria and atypical pathogenic microorganisms. Anti-infection treatment for pathogens should not abuse antibiotics for highly suspected virus-infected people, and at the same time strengthen the treatment of basic diseases.

　　Secondly, immunomodulator therapy can be performed. The use of immunomodulators can enhance the immune function of respiratory tract, effectively reduce the frequency of recurrent respiratory tract infections and the use of antibacterial drugs.

　　Third, we must do symptomatic treatment. According to different age and illness, we should correctly choose expectorant, antiasthmatic, antitussive and other drugs, atomization therapy, lung posture drainage and lung physical therapy.

　　In addition, vaccination can be carried out reasonably; Strengthen nutrition, reasonable diet, supplement trace elements and vitamins; Arrange study and life reasonably, adjust the schedule of work and rest, pay attention to the combination of work and rest, not be overtired, and take appropriate outdoor activities and exercise to enhance physical fitness; Avoid passive smoking and odor stimulation, and keep the indoor air fresh.

　　Related links

　　These tests are needed to identify recurrent respiratory infections.

　　Detection of pathogenic microorganisms: it is suggested to actively improve the joint detection of pathogens to determine what kind of pathogen infection it is. For example, anti-streptolysin O can be checked by blood sampling, which is the most common bacterium that causes tonsil suppuration; Nasopharyngeal swab examination of adenovirus and influenza virus antigen further clarified the cause of respiratory tract infection.

　　Otolaryngology examination: Some congenital developmental abnormalities and acute and chronic otorhinolaryngology infection foci such as adenoid hypertrophy and allergic rhinitis can be found directly through preliminary otolaryngology examination or nasopharyngeal laryngoscope.

　　Determination of immune function: primary and secondary immunodeficiency diseases can be found through detection of humoral immune function and cellular immune function. For example, selective IgA deficiency can lead to repeated respiratory infections.

　　Chest X-ray, lung CT and airway and vascular reconstruction: It can effectively find out the location of lung lesions, whether there are abnormal airway and lung development, airway stenosis, bronchiectasis, vascular compression and so on.

　　Bronchoscopy: The foreign body in the airway, airway obstruction and external tracheal compression, airway dysplasia and bronchiectasis can be diagnosed directly under the microscope.

　　Color Doppler echocardiography can provide diagnostic reference for recurrent respiratory tract infection caused by congenital heart disease.

　　Special examination: for example, if you suspect that you have primary ciliary dyskinesia, which leads to repeated cough and expectoration, you can perform respiratory mucosa biopsy to observe ciliary structure and function.

　　What kinds of immunomodulators can be used in children with recurrent respiratory tract infections and what are their contraindications?

　　First, immune system products

　　1. Thymosin: It can be used for the treatment of repeated respiratory tract infections caused by various primary or secondary T-lymphocyte deficiency diseases, and it is forbidden for allergic people.

　　2. Poly-myocyte: used for adjuvant treatment such as recurrent respiratory tract infections, and it is forbidden for allergic people.

　　Second, the chemical synthesis agent

　　1. Levamisole tablets: used for immunomodulation treatment of children’s recurrent respiratory tract infections, allergic rhinitis, allergic cough, bronchial asthma, atopic eczema and chronic urticaria, etc. It is forbidden for patients with liver and renal insufficiency.

　　2. Cimetidine: used as adjuvant therapy for allergic diseases, some refractory autoimmune diseases, recurrent respiratory infections, oral ulcers, etc. It is forbidden to use with central anticholinergic drugs at the same time, and it is forbidden to patients with severe heart and respiratory diseases, liver and renal insufficiency and organic encephalopathy. It is not recommended for children under 3 years old.

　　Iii. Biological agents

　　1. Bestin: used for the treatment of children’s recurrent respiratory infections and the immune regulation of abnormal diseases. It is not recommended for children with primary phagocytosis or humoral immune deficiency and infants under 1 year old.

　　2. Pantotrichum: It is suitable for the prevention and adjuvant treatment of recurrent respiratory infections, acute respiratory infections and allergic diseases. Allergic to pantothenic protein, autoimmune diseases (caused by antigen-antibody complex related to bacterial infection),

　　3. Transfer factor: it is suitable for adjuvant treatment of recurrent respiratory tract infections, infectious diseases, allergic diseases and autoimmune diseases. Allergy is forbidden.

　　4. BCG polysaccharide nucleic acid: used for preventing and treating recurrent respiratory tract infections, bronchial asthma, recurrent eczema, urticaria and other diseases. It is forbidden for people who are allergic to this preparation, patients with tuberculosis infection, other acute infectious diseases (such as measles, whooping cough, pneumonia, etc.) and children with acute infection.

　　5. Intravenous injection of human immunoglobulin (IVIG): In addition to primary and partial secondary immunodeficiency diseases, it can be used for some diseases related to autoimmune response such as premature delivery infection and intractable epilepsy, and plays an immunomodulatory role. It is forbidden to those who are allergic to IVIG or have other severe allergic history, and those who have selective IgA deficiency of anti-IgA antibody.

　　Iv. immunomodulators derived from plant medicines

　　1. Yupingfeng Granule: Allergic diseases such as allergic rhinitis, allergic cough, bronchial asthma, atopic eczema and chronic urticaria in children. In addition, it can be used as an immunomodulator for children with autoimmune diseases with local and systemic secondary immune dysfunction caused by long-term inhalation or oral corticosteroids. Use with caution during acute infection and fever.

　　2. Fuganlin oral liquid: repeated respiratory infections, cough variant asthma, and viral respiratory infections secondary to treatment with immunosuppressants. This medicine has no special contraindication.

　　3. Huangqi Granule: allergic diseases such as allergic rhinitis and bronchial asthma in children. In addition, autoimmune diseases with low immune function caused by oral corticosteroids, especially children with nephrotic syndrome, can be used as immunomodulators. Patients with cold and fever, acute infection and diabetes are forbidden to take it. (Xu Yuan Hoang Cam Instructor Wang Xiangyun, Director and Chief Physician of Pediatrics, Changsha First Hospital)

　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　 　

　　Landscape of Lingnan Land and Pastoral Complex in Doumen District, Zhuhai City, Guangdong Province.
　Photo by Liang Songhui (People’s Vision)

　　The experimental construction of pastoral complex is a starting point for promoting agricultural and rural modernization and rural revitalization. Adhere to agriculture-oriented, government guidance, market players, and exploration and innovation. At present, pilot projects in various places are being promoted in an orderly manner. Farmers participate, farmers enjoy, and give play to their pioneering spirit. Liuyang, Hunan Province drives farmers to increase their income and get rich through pilot projects; Aiming at high quality and establishing a diversified investment pattern, the competitiveness of modern agricultural development in Shaoxing, Zhejiang and Dujiangyan, Sichuan has been continuously improved … … After the end of 21 pilot projects, in 2021, the Ministry of Finance launched 13 new pilot projects in 13 provinces, and the pilot project of rural complex construction entered a new stage.

　　— — Editor

　　In 2017, the No.1 Document of the Central Committee proposed to support conditional rural construction, which takes farmers’ cooperatives as the main carrier, allows farmers to fully participate and benefit, and integrates circular agriculture, creative agriculture and farming experience. In that year, the Ministry of Finance launched 15 national-level rural complex construction pilots in some provinces in accordance with the three-year plan and annual implementation.

　　According to the Strategic Plan for Rural Revitalization (2018— 2022) On promoting the pilot deployment of rural complex construction, in 2018, the Ministry of Finance launched six new pilots in three provinces. At present, 21 pilot projects have been completed, and the central government has arranged 1.68 billion yuan. In 2021, the Ministry of Finance launched 13 new pilot projects in 13 provinces, and the pilot project of rural complex construction entered a new stage.

　　Strengthen the top-level design of policies and promote the orderly development of pilot norms.

　　Among the mountains and peaks, the development of eco-agriculture in liyang city, Jiangsu Province is in full swing. "Relying on the colorful Caoshan national pastoral complex, the blueberry festival we held was very effective, and the orders for online live broadcast were full." Yu Qinggui, chairman of Bailushan Ecological Agriculture Development Co., Ltd. said.

　　"Modern agriculture is changing from traditional production agriculture to functional agriculture. The construction of the pastoral complex project integrates the strengths of the government, the market, farmers and other parties, opening up more space for rural development and stimulating the vitality of rural development. " Tian Chunhua, chief accountant of liyang city Finance Bureau, said.

　　— — Strengthen policy creation and standardize development.

　　"Planning requires a blueprint to be drawn to the end." Mun-song Kim, director of the Rural Economic Research Center of the Ministry of Agriculture and Rural Affairs, said that the national-level rural complex construction pilot, relying on agricultural resources, industrial base, characteristic villages and traditional culture, and taking agricultural comprehensive development projects as the starting point, improved the functional systems of production, industry, management, ecology, service and operation, and realized the "three-step coexistence" of production and life ecology, "three-industry integration" of primary, secondary and tertiary industries and "trinity" of agricultural cultural tourism.

　　According to reports, the central government gives appropriate support through relevant channels, and the specific policies for pilot construction projects and management are determined by local independent research, reflecting the integrity, systematicness and coordination of project construction and comprehensively improving the overall efficiency of the pastoral complex.

　　The person in charge of the Department of Agriculture and Rural Affairs of the Ministry of Finance said that adhering to the principle of "agriculture-oriented, government guidance, market subject, exploration and innovation", the pilot project of rural complex construction was promoted in an orderly manner.

　　According to the requirements of the Ministry of Finance, the pilot should be in areas with relatively complete agricultural and rural infrastructure, superior agricultural ecological resources, obvious advantages of characteristic industries, high enthusiasm of rural grass-roots organizations and market players, large self-financing investment by developers and good foundation for comprehensive rural reform. Based on the advantages of resource endowment, It integrates smart agriculture, creative agriculture, farming experience, etc., and integrates agricultural, cultural and educational tourism to build a rural pastoral complex with excellent ecology, beautiful environment, prosperous industry, hot consumption, rich farmers and famous brands. In 2021, the central government has allocated 650 million yuan to support local pilot projects.

　　Promote farmers’ employment and income, promote the effective transformation of ecological resources, and prevent cultivated land from being "non-grain" and "non-agricultural"

　　In the middle of winter, the pastoral complex in Yong ‘an Town, Liuyang City, Hunan Province is a lively scene. Zhou Xianghua, a villager in Lutang Village, welcomed several groups of tourists to his home. The family was busy guiding tourists to taste and buy homemade special foods, and sold more than 100 copies in most of the day.

　　"Now I’m selling specialty foods at home. I’m not as tired as I used to go out to work. I can also take care of my family and earn more." Zhou Xianghua’s joy permeated his face. His family also vacated a large room, renovated according to unified standards, and became a member of the local theme homestay.

　　The starting point and the end result of the pilot construction of pastoral complex are to increase farmers’ employment and income. Since the pilot project of "Liuyang Story Dream Painting Pastoral" in Liuyang City was launched in October 2017, all levels of finance have invested a total of 123 million yuan, driving social capital investment of 215 million yuan to promote the deep integration of agriculture and industry, cultural tourism, health care and e-commerce.

　　Zhu Zifeng, director of the Finance Bureau of Liuyang City, introduced that through the guidance and support of financial capital shares, village collectives, cooperatives and enterprises were promoted to form new rural business entities, and the two key functional areas were built to drive more than 700 farmers to find jobs and the per capita annual income reached 50,000 yuan.

　　The head of the Department of Agriculture and Rural Affairs of the Ministry of Finance said that it is necessary to improve the interest linkage mechanism that benefits farmers and drive farmers to increase their income and get rich.

　　"The pilot project of rural complex construction involves thousands of farmers. Only when farmers take the initiative to participate can the rural complex have vitality." He Shulin, director of the Agriculture and Rural Affairs Bureau of Baoshan City, Yunnan Province, said.

　　Song Hongyuan, Dean of Rural Revitalization Research Institute of Huazhong Agricultural University, said that the pilot construction of rural complex should promote high-quality and high-efficiency agriculture, further promote the greening, high-quality, characteristic and branding of agriculture in combination with the positioning characteristics of rural complex, promote the effective transformation of ecological resources, prevent the "non-food" and "non-agriculture" of cultivated land, give full play to farmers’ initiative and stimulate the endogenous motivation of rural complex construction.

　　Aim at the high-quality development of agriculture and rural areas and solidly promote rural revitalization.

　　In Shaoxing city, Zhejiang province, Wang Haoping, director of the Municipal Bureau of Agriculture and Rural Affairs, said: "The pilot construction of the pastoral complex reflects the orientation of giving priority to the development of agriculture and rural areas."

　　Lizhu Town has 6 specialized flower villages, more than 250 flower enterprises, 40,000 mu of flower and tree bases and 2,900 varieties of green seedlings and famous orchids. In the next few years, Lizhu Town will make every effort to promote the steady development of the pilot projects, and build "Flower Fragrance Lizhu" into an idyllic complex integrating leisure agriculture cluster development zone, beautiful new home suitable for industry, living and traveling, high-quality and efficient ecological agriculture model zone, and high-level demonstration zone for building a well-off society in an all-round way.

　　Further improvement of management is an inevitable requirement to improve the competitiveness of pilot development. The relevant person in charge of the Department of Agriculture and Rural Affairs of the Ministry of Finance said that the pilot project of rural complex construction should follow the principle of "government guidance and market subject", and the state should support characteristic areas with foundation, advantages, characteristics, scale and potential, and promote the pilot construction according to the structural reform requirements of agricultural supply side, and explore the effective path of transforming green mountains and green hills into Jinshan Yinshan according to local conditions.

　　Entering Tianfuyuan Garden Complex in Dujiangyan City, Sichuan Province, the canal system of kiwifruit export demonstration zone is being irrigated. "What is built here is a comprehensive development model integrating modern agriculture, leisure tourism and rural communities, giving full play to the guiding role of financial funds and innovating a new pattern of investment and financing." Liu Gang, director of Dujiangyan Finance Bureau, said.

　　The relevant person in charge of the Department of Agriculture and Rural Affairs of the Ministry of Finance said that the financial department has made good use of the existing agricultural support policies and actively coordinated funds from various channels to support the construction of rural complexes. Actively play the guiding role of financial investment, comprehensively use the methods of building first and then making up, making up with awards and guaranteeing subsidies, explore and promote the cooperation between government and social capital, incite financial and social capital to invest in the construction of pastoral complexes, and promote the establishment of a diversified investment pattern.

　　If the nation is to be revived, the countryside will be revitalized. Under the leadership of the CPC Central Committee with the Supreme Leader as the core, agriculture will be upgraded in an all-round way, rural areas will be improved in an all-round way, farmers will be developed in an all-round way, and the pilot project of rural complex construction will usher in a better tomorrow.

　　There is such a kind of car that shuttles through the streets. People call it "Old Man Le". It looks like a car and is actually a four-wheel low-speed electric car. However, "Old Man Le" lacks basic safety configuration, poor stability, poor braking, and dangerous driving on the road, which is easy to cause traffic accidents.

　　Today (February 10th), the reporter learned that recently, Gaoyou Court concluded a product liability dispute case, in which the plaintiff injured a motorcycle rider while driving an electric four-wheeled vehicle, and had to pay nearly 200,000 yuan after mediation. The owner who can sell "Lao Toule" didn’t tell the truth, and the plaintiff mistakenly thought that "Lao Toule" was a non-motor vehicle and didn’t get a driver’s license, license or insure the vehicle. Later, the plaintiff sued the vehicle seller for compensation.

　　Uncle Wang (pseudonym), a citizen of Gaoyou, likes to go out for a stroll. Considering weather factors such as wind and rain, he bought an electric four-wheeled vehicle in 2021. With this car, Uncle Wang’s life is more colorful. He drives out from time to time, not to mention how happy he is. However, an accident made him deeply regret his original decision to buy a car. What’s going on here?

　　In March 2022, Uncle Wang was driving on a main road in a local town, with a fork in the road ahead, and suddenly a motorcycle came across. Uncle Wang’s left turn failed to avoid the straight motorcycle in time, causing the two cars to collide and the motorcycle rider fell to the ground and was injured. After the traffic accident, the traffic police arrived at the scene to deal with the accident, and the injured motorcycle rider Mr. Chen (pseudonym) was taken to the hospital for treatment. Mr. Chen was seriously injured and was discharged after a period of treatment. After identification, the degree of injury belongs to the second degree of serious injury. The results of the accident investigation were released, and Uncle Wang was completely dumbfounded after getting the appraisal results. After identification, the vehicle that Uncle Wang was driving was a motor vehicle, and the traffic police department issued the "Certificate of Road Traffic Accident", which determined that Uncle Wang did not obtain a motor vehicle driver’s license, drove an unregistered electric four-wheeled vehicle on the road, and did not let the straight vehicle go first when turning left at the intersection, which was the main cause of the accident, and the other party was responsible for the accident. After mediation, Uncle Wang needs to compensate the other party for 195,000 yuan. I have to bear a large amount of compensation at one time, and Uncle Wang is a little unable to sit still. "When I bought this car, the boss didn’t tell me to get a motor vehicle driver’s license, and I didn’t know that the vehicle had to be registered. It can’t be all on me." As a consumer, Uncle Wang said, "If I had known that this car belonged to a motor vehicle and the product had quality defects, I would not have paid for it."

　　The vehicle was not licensed, and Uncle Wang was still openly in driving without a license. According to him, it is mainly because I don’t know the nature of the car as an electric car. Afterwards, Uncle Wang thought that the seller of the electric four-wheeler did not explain to him that the car was an electric vehicle, which made him mistakenly think that he was driving a non-motor vehicle. "The business practices have made me miserable, and they should also bear the liability for compensation for the accident." Uncle Wang negotiated this matter with the vehicle sales department, but there was no progress. Finally, Uncle Wang took the sales department and operator Mr. Li (a pseudonym) to court. Recently, Gaoyou court heard the case. The judge pointed out that the Civil Code of People’s Republic of China (PRC) stipulates: "If a product is defective and causes damage to others, the infringed may claim compensation from the producer of the product or the seller of the product.".

　　The Product Quality Law of People’s Republic of China (PRC) stipulates: "The defects mentioned in this law refer to the unreasonable dangers of products that endanger the personal and property safety of others; If the product has national standards and industry standards to protect human health and personal and property safety, it means that it does not meet the standards. " After trial, the court held that the defendant’s sales department sold the electric car to the plaintiff, and in the process of sales, the attributes of the vehicle were vaguely defined, misleading consumers to buy and use the electric car as a non-motor vehicle. However, the electric four-wheeled vehicle involved in the case was identified as a motor vehicle. The defendant’s sales department sold the products identified as motor vehicles, failed to warn consumers of the products, and had defects in instructions, explanations and warnings, which made the electric four-wheeled vehicle involved in the accident unreasonable and should be identified as defective products. Based on the defects of the product, one of the reasons for the accident was that the electric four-wheeled vehicle involved was not registered, the plaintiff drove on the road without obtaining a motor vehicle driver’s license, and did not follow the motor vehicle regulations.

　　That is to say, the defective electric four-wheeled vehicle involved in the case has a causal relationship with the occurrence and damage results of this traffic accident, and the defendant’s sales department has a certain fault in failing to fulfill its warning obligations. The court also held that the plaintiff did not yield in accordance with the regulations in this accident, and his fault participation and cause in the traffic accident were far greater than the behavior of driving an unlicensed motor vehicle.

　　At the same time, the court considered that the electric four-wheeled vehicle involved in the case was different from the general electric two-wheeled bicycle by naked eyes, and the plaintiff, as the driver, should pay the utmost attention to the vehicle attributes when purchasing the vehicle. The plaintiff failed to carefully review the duty of care, and also made negligence. The court finally ruled that the defendant’s sales department was liable for 15% of the compensation and should compensate the plaintiff for 29,250 yuan.

　　("Zero Distance" reporter/Mika editor/Wang Ze)

　　　　[XCAR domestic new car original]

　　　　Recently, Land Rover officially announced that Land Rover’s 2015 Range Rover Sport Edition will be launched in January 2015. The biggest change of the new car is the addition of a model equipped with a 3.0L V6 diesel engine and diesel hybrid. It is reported that the 2015 Range Rover Sport Edition will provide 7 models to choose from, with a price range of 988.8-1.818 million yuan.

　　　　Tip: The 2015 Range Rover Sport Edition will be launched in January next year; Add body color and power; The price range is 98.8-1.818 million.

　　　　The newly-added Range Rover Sport diesel vehicle is equipped with a 3.0L SDV6 engine, while the diesel hybrid vehicle is composed of a 3.0L SDV6 engine and a motor that can output 35kW(48Ps). The comprehensive maximum output power is 250kW(340Ps), the peak torque is 700Nm, and its comprehensive fuel consumption per 100km is 6.5L/100km. The power systems of other models remain unchanged.

　　　　It is reported that in addition to the new diesel version, the 2015 Range Rover Sport Edition also adds three body colors: Aruba Grey Silver, Montachino Red and Kaikula Brown. In addition, the new model can also be equipped with digital TV and Meridian surround sound system.

　　　　Editor’s comment:The launch of the new model will expand the product line of Range Rover, and the new car will provide consumers with more choices in power, configuration and body color. At the same time, it can also stimulate new car sales to a certain extent.

　 　 Related content review:

　 　　1.198 million Range Rover Sport Hybrid Model Listed in Chengdu

After the first half of 2024, the automobile market pattern was quietly reshaped, and the "volume" became the industry consensus. However, in the increasingly fierce market competition, Jietu Automobile, like a clear stream, has successfully built one explosion model after another with extraordinary insight and unremitting innovative ideas.

In June, Jetway Traveler once again set a new monthly sales record, reaching 16,205 vehicles. The sales volume is increasing rapidly, and the product is hot. In the continuous innovation, Jietu Automobile has extended the success of a single explosion model to a glorious chapter of the entire explosion family. In addition to the cross-country travel family that has been launched, Jetway will launch more brand-new products and continue to inject new impetus into Jetway Speed. It is not difficult to find that Jietu Automobile has "accurate questions, clear reading and comprehensive problem solving" when it turns over the broken answer sheet written by Jietu Automobile in the face of the current involution market. Everything shows that it is no accident that this "top student" frequently refreshes his grades.

Bet on "Travel+"to open up a brand-new exclusive track

In 2023, the demand for car purchase in China auto market changed from family commuting to "commuting+traveling". Just when other auto companies just started to study the market strategy, they found that one brand had already set out and wrote the answer of "traveling+"in 2018. This brand is Jetway. In just 65 months, Jetway has become a "million club" from a cutting-edge brand and grabbed the first-Mover advantage on the new track. All this happened against the background of the first negative growth in China auto market in 30 years.

Finding a chance in adversity, Jietu firmly does these four things with long-term.

The first is to adhere to the user-centered. When many enterprises talk about slogans, Jietu works quietly and treats users with sincerity. At the beginning of the brand’s establishment, "Jietu user representative forum" became an indispensable activity in the brand’s development, and then it extended "user co-creation", "3W service concept" and "three 100% projects", and finally formed a service system that deeply touched the needs of users. For this reason, Jietu can deeply understand the demand changes of market segments, keenly form the ecological layout of the whole travel industry chain through the combination of people, cars and scenes, and gradually turn users’ yearning into reality.

The second is that Jietu brand has valuable strategic strength. In the past six years, Jietu has been firmly on the road of "travel+",from zero to one, from the existing to the refined, and has always maintained the upgrading and iteration of brand strategy, filling in the connotation of the concept from the aspects of product, ecology, experience and communication. For this reason, in today’s fierce industry competition, Jetway has found its own differentiated competitive advantage and brand uniqueness. The anchor point is accurate, the foundation is solid, and the Jietu layer by layer breaks through, and finds its own way in the jungle of the automobile market.

The third is the potential for continuous upgrading. In November last year, the Jietu Shanhai new energy sequence targeting the world’s first hybrid off-road brand was officially released; Jetway is keenly aware of the market demand for hybrid products. On the brand night in April this year, Jetway created different models such as Jetway Shanhai T1, T2, T5, T7 and P5 with the unique label of "Travel+Hybrid Off-road", which formed Jetway’s "Five Tiger Generals" to enter the hybrid off-road market, constantly broadening users’ travel scenes and bringing users a higher-value product experience. The release of Jietu Shanhai sequence is a brave attempt for Jietu to achieve brand upward and value jump, and it also proves that Jietu has been climbing constantly, bringing new extension and upgrade to the "Travel+"strategy with accurate judgment and enterprising attitude.

The fourth is All in from product to service. In addition to the full-matrix hybrid off-road products, Jetway also launched exclusive products such as travel camping trailers and travel boxes to meet the individual needs of users; The "Travel+"ecology is also constantly upgrading. With a deep understanding of self-driving travel, Jetway has carefully selected the top 100 star-rated campsites in China. Jetway users can use camping sites, free camping equipment, free charging and free experience of electrification scenes for free. These four rights and interests undoubtedly facilitate the user’s travel experience; The G318 most beautiful highway rights and interests plan is also continuously optimized. 151 Jietu stations bring many benefits such as accommodation, maintenance, rescue and charging, and they are all "Jietu" wherever they go; This brand is professional and sincere, so that users only need to enjoy the happiness of the journey with peace of mind. It is precisely because of this that "Travel+"is attracting more and more people to join it and enjoy it.

This is the case with Jietu, which has the foresight to precede the market demand, and the courage to persevere and forge ahead. Now it has a million-level market stock scale and has become the representative of the new generation of China automobile brands with constant determination.

"Read the questions" with users, and you have a well-thought-out plan before you put pen to paper.

As early as the early stage of traveler’s research and development, Jetway established "Our Jetway" as one of the product co-creation concepts, which broke the relationship between brand and users in selling and buying cars and realized the scene of "being friends, creating products and establishing brands" with users.

On April 22, 2024, Jetway Shanhai T2 was officially listed. Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jetway Brand Division, introduced that in order to build Jetway Shanhai T2 well, Jetway Automobile made 29 offline co-creations, and invited more than 100,000 users, more than 150 industry coffee makers, more than 200 partners and 5,000 engineers to participate.

Therefore, there is never a lack of design to meet the needs of users on Jetway Shanhai T2. According to the needs of users to create collections together, Jietu Shanhai T2 has optimized the parking air conditioning function. When the outdoor temperature is 30℃ in summer night, the air conditioning can run continuously for 40h； hours. The extreme cold of -20℃ in winter night can also have 14 hours of continuous heating; In addition, Jietu Shanhai T2 not only has the external discharge function of 6.6kw, but also has the only external discharge function of 2.2kw in the car at present, which greatly broadens the application scene of camping appliances and solves the big demand with small design. Yes, only by fully understanding the needs of users can we accurately shape such a comfortable, economical and powerful off-road vehicle, which is the chemical reaction created by Jietu and users.

Jetway Shanhai T2 is not Jetway’s "fantasy" about the market, but what users need, want and want. At the same time, the explosion performance of Jietu Shanhai T2 is by no means from low prices, but actually touched consumers with "real answers".

Solve the sales problem with new media, and explore the new marketing situation in a pioneering way.

Jietu Automobile is one of the earliest automobile enterprises to lay out new media marketing channels, which has both soft power and hard power, both of which are the top stream in automobile enterprises.

In terms of hard power, Jetway fully mobilized the enthusiasm of dealers, supported the live broadcast of dealers through marketing expenses, live training, professional materials and other aspects, and the national Jetway sales consultants constantly created opportunities to communicate with customers in the live broadcast. In addition, Jietu Automobile pioneered the "white+black" new media operation mode in the industry to ensure that users can see the live broadcast of Jietu brand at every time.

In terms of soft power, Jetway’s executives and employees went into battle together to establish contact with users and act as customer service, so that users felt the sincerity of the brand. At present, a total of 4,147 employees face more than 170,000 users, and sincerely make friends with users and solve user problems. Through 400, WeChat, APP, Tik Tok and other channels to directly connect with users, and even the system of directly connecting users with BOSS, we sincerely accept users’ suggestions and ensure that all problems of users can be closed-loop 100%.

In 2023, 40% of Jetway’s sales volume was obtained through new media, short video and live broadcast operation. Facing the huge online traffic, Jetway took the lead in arranging troops and constantly refreshed the construction speed of offline channel system and service system. In just six months, Jetway Shanhai completed the construction of 317 stores nationwide with the efficiency of building 1.8 stores a day, covering more than 70% of the cities in the country. It can be seen that every success is the result of multiple efforts. Jietu has innovation in marketing, high efficiency in system construction, and overwhelming determination and attitude. It is precisely because of this that Jietu Automobile can create a remarkable speed in one industry after another and become a benchmark for other brands to learn.

Why is Jetway always impressive? This answer comes from the internal strength of Jietu, not blindly following the trend, choosing the most suitable way for you; Firmly and continuously tap the potential of the market; Do not forget your initiative mind, always walking with users; Innovate in time, and let the change of science and technology become a tool to improve yourself. It is believed that with the layout of more channels and the intensive release of products, Jetway will not be afraid of challenges, empower sales with Jetway speed and realize the upward leap of brand value.

?

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

　　　 Jolin Cai Jolin recently held a concert in Shanghai, and it was the first time she sang outdoors. Jolin seemed very excited about this. The weather was comfortable and cool that day, which made her feel happy and wanted everyone to hold a party with her in the cool breeze.

Clothing update, stylist THOMAS handles 2 sets of asking price 1.10 million　

　　　 At the beginning of the music of the opening song "Flower Butterfly", the glass door of the giant colored screen sphere on the stage slowly descends, Jolin is wearing a neat golden ponytail, wearing a red tight vest skirt, and the whole set of clothes has thousands of LED red light bulbs shining, which makes people overwhelmed. This set of clothes was re-customized by stylist THOMAS for the audience friends of the Shanghai venue, and it is even more dazzling with the gorgeous lights and lasers on the stage.

　　　 Not only was the opening costume specially customized, but when Encore appeared again, Jolin put on a new costume again, a silver-black slanted shoulder dovetail dress, and sang "Speechless" with guest Jay Chou. Just these two sets of opening costumes and Encore costumes cost nearly 1.10 million, and the final wet show of the concert, Jolin danced in the water directly in a sexy black slanted shoulder dovetail dress. Attracted the attention of the audience of 25,000.　

Play with the top shape, change the headgear more, and wear a mysterious rhinestone mask.　

　　　 In the Shanghai concert, not only did the costumes update, but Jolin also played with the overhead shape, singing the popular classic lyric song "Do You Still Love Me", and the lace headdress on his head added sweetness and deliciousness; as soon as the "Parachute" music came out, Jolin wore a rhinestone mask with a white court chiffon dress, allowing the audience to put Buddha in a drag party. When singing the fast song "Hot Winter", he turned into a punk spy J shape, and the black vest had a flashing LED light on the chest. The hairstyle was more daring to try the shape of a hedgehog riveting.

Next page More wonderful pictures

On October 25, some netizens posted a video on the social platform, claiming that several of their friends were traveling together and took two taxis in Shanghai at the same time. The departure and destination were the same, but the fare difference was 33 yuan.

In the video, netizens asked the driver: Why are we more than 70 yuan, but they are 45 yuan? Your car is different from others, right? The driver was dumbfounded by the passenger’s question and had no choice but to charge 45 yuan. The video was posted on the Internet, causing heated discussions among netizens.

On October 27, the surging news reporter learned from the Shanghai Transportation Commission Law Enforcement Corps that at about 18:33 on October 25, the whistleblower and other five people took a Shanghai DX1988 taxi from the Shanghai Disneyland taxi waiting point to the Pulbe Hotel in Pudong Greenland. After arriving at the destination, the meter showed the amount of 78 yuan. While another taxi taken by a colleague friend at the same time and route, the meter showed the amount of 45 yuan. The whistleblower questioned the scene and finally paid 45 yuan. Subsequently, the whistleblower exposed the taxi driver’s suspected violations on relevant social platforms.

After investigation, Gu Zhenghai, the taxi driver involved in the case, illegally used the meter corruptive practices device in order to achieve the purpose of collecting more fees during this business operation, and the circumstances were serious. At present, the Traffic Law Enforcement Corps of the Shanghai Municipal Transportation Commission intends to revoke the driver Gu’s passenger service operation qualification in accordance with Article 45 (2) of the Regulations on the Administration of Taxi Vehicles in Shanghai.

Written by: Listening to the Wind

Reviewer: Kan Second Sister

Editor: Xiao Xiao

It is difficult to say whether it is a curse or the times. In the past 20 years, among the many car companies in China, the success rate of those who want to engage in multi-brand strategies is not very high. But what is interesting is that even if there are so many lessons from the past, there are always car companies who want to test the waters of multi-brand strategies.

Previously, the official Weibo of Geely Automobile Group announced a set of information. On February 23, Geely will officially release the "Geely Brand New Energy Strategy" at the main venue of the Hangzhou Asian Games, and launch Geely’s mid-to-high-end new energy series models. It is reported that the new brand may be named "Galaxy", while the official Weibo of Geometry Automobile seems to reveal that the brand will be named "Galaxy" when forwarding the news.

It is worth noting that Geely Automobile’s current sub-brands are quite rich. In addition to the main brand Geely, it includes many brands such as Extreme Krypton, Lynk, Ruilan, Radar, Geometry, etc. If the acquired brands are included, it will be even richer. Now, with the news of the debut of the "Galaxy" brand, it means that Geely’s huge brand matrix will add another one.

On the surface, the huge brand matrix seems to demonstrate the strength of Geely Automobile, but it is still difficult to determine whether too many sub-brands are good or bad for Geely. As for whether it can break the curse of Chinese car companies’ difficulty in promoting multi-brand strategies, it is even more difficult to judge.

There are many lessons from the past, how did Geely break the game?

Judging from past experience, there are few successful cases of Chinese car companies implementing multi-brand strategies. Among them, Chery, as a pioneer, once formed a multi-brand operation structure including Chery, Kerry, Ruiqi, Wellin, Kaiyi and Qoros. But a cruel reality is that almost all of the above-mentioned brands except Chery have failed, and Chery has also begun to divest sub-brands in the long process of development, and finally only brought Jietu and Xingtu two brands with a certain amount of volume.

A more recent example is Great Wall Motors. Although it formed five brands with Haval, Wei brand, Euler, tank, and Great Wall pickup truck, it was once brilliant. Wei Jianjun, the founder of Great Wall Motors, also once used "our Great Wall Motors and other car companies are different in the path of branding, because we build brands by category" to demonstrate the success at that time.

But a reality that can be seen is that in the organizational restructuring at the end of last year, Great Wall Motors began an all-round resource integration, with only one core, "ONE GWM", that is, a Great Wall. Several of its major brands no longer fight each other, but began to gather resources. And this, to some extent, has subverted the previous business philosophy of Great Wall Motors "one car, one brand, one company".

As for the reasons, it is also easy to understand. Having more children is easy to fight, but it is also more troublesome to divide the family property. Lin Shi, secretary general of the China-Europe Association of Intelligent Networked Vehicles, told the editor of "Dogo Talk Car" that the advantage of the multi-brand strategy is that it can launch more models to meet market demand, and it is also conducive to the sharing of internal resources of car companies. However, at the same time, models are easy to overlap in terms of positioning and price, which forms internal friction. In addition, sub-brands need to add teams in production and service, which requires higher management and marketing requirements for car companies.

What’s more, from the launch of Geely brand and Lynk & Co brand plug-in hybrid models, Geely’s overall electrification is almost inevitable. Whether the emergence of a new brand will plunder the market of Geely’s original new energy brand and fuel vehicle brand, and form internal friction with them, who can predict?

History is strikingly similar, but not today.

Yang Xueliang, senior vice-president of Geely, previously said in an interview: "The mid-to-high-end new energy series has three power forms: pure electric, plug-in hybrid, and extended range hybrid. The new series will adopt a new design language and intelligent configuration, and emphasize user direct connection in operation." According to market news, the positioning of "Galaxy" may be between geometric and polar krypton, focusing on 20-300,000 yuan market.

That is to say, intuitively, Geely’s new brand can be distinguished from Geely’s existing new energy sub-brands, but this may not be the reason why Geely can successfully implement a multi-brand strategy. After all, every Chinese car company that implements a multi-brand strategy has more or less different sub-brands, and even Great Wall Motor’s "category distinction" is more obvious, but Great Wall Motor still chooses resource integration.

As the saying goes, "history is always strikingly similar", Geely’s multi-brand strategy may not necessarily succeed. But as the saying goes, "today is different". A significant difference from previous years is that China’s new energy vehicles have developed very rapidly in recent years, and the new energy vehicle market is also growing rapidly. Data show that the penetration rate of new energy vehicles will increase to 25.6% year-on-year in 2022. There is no doubt that this is a terrible data and an opportunity for Chinese car companies.

In addition, when Chinese automakers pursued multi-brand strategies before, the technology of Chinese automakers was generally average, and the brand perception was relatively low-end. But today is different. Take Geely as an example, its vast architecture has become the cradle of luxury car brands such as smart and Jidu, and its Raytheon Hi-P/F hybrid system has also become a popular choice in the current market. The industry change initiated by new energy vehicles is reshaping the ranking of automakers. Participants believe that they can benefit from it, and Geely is obviously one of them.

However, it may be important to note that even if a multi-brand strategy is implemented, it is still necessary to ensure the strength of the main brand. No matter whether it is Ford, BMW, or Toyota, Tesla, Volvo, Mercedes-Benz, Volkswagen and other international well-known car companies, there are many sub-brands, but they still have a main brand that can stand alone and even resist fierce competition and changes in the economic cycle. Of course, whether "Galaxy" is a product series or a "brand" is still uncertain, and the meaning of the two is still different.

On April 4th, during the Qingming Festival, the drizzle continued, infiltrating every inch of land and our hearts. On this special day, we deeply cherish the memory and recall the warmth and beauty of the past. Let those lost times be relived in the rain, and let our hearts be comforted in memories.

Upstream journalist Zhou Benshuai Zou Fei Gan Xia Yi Qian Bo Li Li Photo Report

Submission email: syxw@vip.163.com