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Original xiangma new consumption 101

Author: Xiangma | Editor: Ge Weiwei

"Even if you are sealed as a’ God’, you can’t slack off."

Good article 3535 words | 6 minutes reading

The title map comes from the movie "The Richest Man in Xihong City"

As a Shangchao brand, Fat Donglai is hot now, but it is an undeniable fact that Fat Donglai’s self-operated supermarket has never left Henan or even entered Zhengzhou, the provincial capital.

However, in the eyes of Yu Donglai, the founder of Fat Donglai, geographical limitations no longer seem to be a problem-when asked if Fat Donglai would drive to Zhengzhou, he replied: "If you go to Yonghui, you will come to Fat Donglai?"

The background of this question and answer is that Fat Donglai launched a 19-day explosion reform of Yonghui Supermarket Zhengzhou Xinwan Plaza Store. The product structure after the reorganization of the latter reached more than 90% of the product structure of Fat Donglai, including moon cakes, craft beer, fruit juice, laundry detergent and other products with "DL" logo.

According to media comparison, these private brand products are priced the same as those in the self-operated supermarket in Pangdonglai. In addition, the supermarket’s dynamic line layout, equipment and facilities, service capacity and employee welfare are all comprehensively studied.

From the user’s point of view, Zhengzhou consumers go to the Yonghui store mentioned above, and the shopping experience is indeed similar to that of Fat East. From the industry’s point of view, their own brands have been sold to more places through the explosion of stores, breaking the previous geographical limitations of Fat East and further enhancing the competitiveness and influence of Fat East. Pang Donglai also admitted that the development of private brands should be "benchmarked against world-class standards".

Obviously, Fat Donglai is playing a big game of chess.

The power of a craft beer

First of all, thanks to the strong traffic and brand effect of Fat Donglai, the explosion-reformed stores that cooperated with it received good results after resuming business.

Taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, local media reported that on June 19th, the supermarket opened for business. In just one minute, there was no vacancy in the queue entry area of "Jiuqu Ileum", followed by current restriction, purchase restriction and waiting for one and a half hours, but it still failed to reduce the enthusiasm of consumers.

Yonghui Supermarket revealed that Zhengzhou Xinwan Plaza Store sold 1.88 million yuan on the first day of business resumption, which was 13.9 times the average daily sales before the reform; There were 12,926 passengers on that day, which was 5.3 times of the average daily passenger flow before the reform. "The reform has achieved remarkable results."

Yonghui Supermarket after the reform, Tuyuan Yonghui Supermarket

It is worth noting that, according to reports, Fat Donglai did not charge any fees and did not involve any return. "And many costs such as helping the team’s salary, transportation and accommodation are all borne by Fat Donglai."

Then, the question is coming. What does Fat East want? The answer is four words: own brand.

Still taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, a large number of self-owned brand goods from Pangdonglai have settled in, among which DL craft wheat beer can be called the "most beautiful boy" in the store.

You know, this beer is still sold out when one person is limited to one case. That night, the store had to announce that due to the excessive passenger flow during the resumption of business after the reform, in order to ensure customer safety, the sales of DL craft beer were suspended.

A craft beer broke out with great power, showing the strength of Pangdonglai’s own brand, not only in Yonghui Supermarket Zhengzhou Xinwan Plaza Store, but also in other explosive stores.

For example, the relevant person in charge of BBK revealed that in May 2024, the sales of Pangdonglai’s own brand goods accounted for 28.22% of the total sales of BBK Changsha Meixihu Store.

This store is the first BBK store in Pangdonglai. At the beginning of the explosion, BBK said that the store would introduce "20 popular products worthy of recommendation from Pangdonglai", including DL craft wheat beer, DL orange juice, DL enzyme sterilization and mite removal laundry detergent, DL instant oatmeal and so on.

Fat people from the east are popular with self-operated goods, and the new retail business review photo.

Fat Donglai’s own brand products not only attract consumers who go shopping in supermarkets, but also appear in the purchasing service of "Changsha helps buy fat Donglai goods", and its appeal is self-evident.

Behind the popularity of Fat Donglai’s own brand, Chengdu Business Daily learned from the media "Red Star Capital Bureau" that Fat Donglai’s own brand products are not produced by itself, but rely on different suppliers.

A supplier revealed that the specifications and proportions of these products are customized, and they are produced by Pangdonglai and suppliers, with exclusive formulas, "not simple OEM products".

According to Zhuang Shuai, the founder of Bailian Consulting, Fat Donglai has made its own brand an independent brand by "helping" other supermarkets and completed multi-channel expansion.

In other words, after this campaign, Fat Donglai is not only a supermarket retailer, but also a brand with insight into consumer demand and holding many popular goods. The combination of the two has enhanced the competitiveness and influence of Fat Donglai.

"God" is not omnipotent

In the past two years, the influence of Fat Donglai has continued to rise, but in fact, it has been well-known before.

As early as 2017, Lei Jun, the founder of Xiaomi, visited Henan and specially went to Xuchang Pangdonglai Times Square for "pilgrimage study". In the micro-headlines released at that time, Lei Jun pointed out: "Fat people come from the east, and the retail industry in China has always existed like a god …"

Look at the influence of Fat Donglai now, especially the sales record won by other supermarkets after the explosive reform, which makes Fat Donglai have the meaning of being deified.

Why is Fat Donglai deified?

The New Retail Business Review believes that it is because the founder, Yu Donglai, stuck to the bottom line and meticulously and deeply implemented the altruistic spirit. In Donglai’s own words, "the best marketing is sincerity, and the best service is goods." As long as we persist in sincerity and insist on selling high-quality goods, there is no reason not to succeed. "

These words seem to be "the truth", but in fact they are a kind of strategy, especially for developing their own brands.

This is because, if you develop your own brand, you can gain a certain cost advantage without middlemen to earn the difference, and you can also sell at a low price. However, if you blindly pursue low prices, you may ignore the control of product quality, thus undermining consumers’ trust in products and brands, leading to "voting with your feet."

According to Lianshang. com, relevant investigation reports show that high-income consumers are more picky about where to buy their own brand products, and about 65% consumers only buy their own brands from certain stores they trust. "As a strategic breakthrough point for the future development of the industry, solving the problem of private brand trust is the key."

How can we solve the "trust problem" Here in Fat East, the solution can be summed up as "insisting on sincerity and selling high-quality goods".

The aforementioned DL craft beer is evidence. Some netizens compared and analyzed that DL craft beer pays attention to raw material selection and brewing technology. The ingredients list only contains water, barley malt, wheat malt, hops and yeast. It is brewed by traditional German technology, and its body is full of aroma. In a word, it rejected "technology and hard work".

Tuyuan JD.COM

The same is true of fruit juice. For example, the packaging of orange juice indicates that about 15 oranges are used for squeezing, and no preservatives are added, only water and concentrated fruit juice are used.

In an internal sharing, Yu Donglai reiterated that selling things is real and frank. "You are thinking about the society, and the society also gives you back trust." The result of trust must be beautiful.

It is not difficult to see that through high-quality goods and sincere service, Fat Donglai has established a sustained and solid trust relationship with consumers, which is the underlying logic for its own brand to be strong.

However, on the other hand, private brands need comprehensive operation. Even if they come from the fat east and emphasize "sincerity" and "quality", it is impossible to play every product.

In fact, "Red Star Capital Bureau" visited many stores in Xuchang and found that "Fat Donglai has almost no price advantage in Xuchang" among many categories of goods and services.

In terms of expansion, there are still some fresh products that have a large loss, and some products are not very popular-this is also easy to understand. At present, there are about 20 popular products among more than 400 private brand products from Fat East.

For this reason, Fat Donglai needs continuous and refined operation, and needs to rely on popular single products such as craft beer to keep the overall gross profit margin of Fat Donglai in the range of 4%~5%. Compared with the gross profit margin of the retail industry, which is usually below 3% or even at a loss, Fat Donglai’s achievement is more eye-catching, but there is still much room for improvement.

From this perspective, "God" is not omnipotent. Like other supermarkets, we can’t slack off in products, services and comprehensive operations.

See clearly the ambition from the fat east

After reading the above analysis, we can say that there is really no need to deify Fat East, but it is necessary to see the ambition of Fat East by combing the development of its own brand.

It is worth mentioning that, whether in the self-operated supermarket of Fat Donglai or in the supermarket of explosive reform, the ambition of Fat Donglai is publicly visible. According to the slogan content of these stores, the development standard of Fat Donglai’s own brand is "benchmarking world-class standards, independence, innovation, quality traceability, environmental protection and sustainability".

New retail business review photo

Recently, Ji Zhongzhan, an enterprise development strategy consultant who went to Xuchang to visit Pangdonglai, also wrote that "the products from Pangdonglai are first-line brands selected according to EU standards, or they can make their own brands according to world-class standards".

In other words, Fat Donglai demands himself by world-class standards and is in line with world-class enterprises.

"It will come to a certain time and become a member of the best sequence of world business." In an internal management sharing in February last year, Yu Donglai said: "In some respects, you are excellent, and in some respects, you may not be as good as others, but in general, you are creating beauty. In the future, you will be able to influence outstanding enterprises in the world like Costco, Sam Member Store, Ito Yokado and Oleqi, so that there is no competition between them, and they are all good and benign interactions with each other."

Taking these remarks apart, we can see that Costco, Sam member stores, Ito Yanghuatang and Oleqi are all deeply cultivating their own brands.

In the 2023 China Shangchao Private Brand Case Report issued by China Chain Store & Franchise Association, 10 private brand star commodity development cases from Shangchao and convenience store enterprises were selected, including Costco, Sam member store and Ito Yanghuatang.

As for Oleqi, it is one of the world-renowned low-priced supermarkets and pioneers of its own brand model, with 57 stores in Shanghai, which has a profound influence.

The long-term goal of Pangdonglai is not only to be in line with these "excellent enterprises in the world", but also to influence them in the future, to influence outstanding enterprises with world influence, and to jointly promote good business.

At this point, the big chess that Fat Donglai is playing is gradually clear. The question is, can it achieve the expected goal?

The development of private brands and the leap of influence can help achieve the goal, but the final result needs to be "double verified" by the market and time.

References:

1. "Fat Donglai" revolutionized Yonghui, and its sales increased by 13 times ",Spicy with chopped pepper.

2. "Fat Donglai" Helping "Shangchao: Exporting its own brand, a supermarket and a supplier", Red Star Capital Bureau

3. "Fat Donglai" Explosive Reform "Yonghui: A Win-Win Experiment in the Spotlight", Southern Weekend

4. "I wish the society more fat people from the East and less Xu Jiayin", the old chair coach.

* If you have any comments or suggestions on this article, please contact Retail Jun (lingshoujun2018).

Come on, do you think the private brand from Fat East can go global?

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Original title: "Fat East is not omnipotent"

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　　　 Jolin Cai Jolin recently held a concert in Shanghai, and it was the first time she sang outdoors. Jolin seemed very excited about this. The weather was comfortable and cool that day, which made her feel happy and wanted everyone to hold a party with her in the cool breeze.

Clothing update, stylist THOMAS handles 2 sets of asking price 1.10 million　

　　　 At the beginning of the music of the opening song "Flower Butterfly", the glass door of the giant colored screen sphere on the stage slowly descends, Jolin is wearing a neat golden ponytail, wearing a red tight vest skirt, and the whole set of clothes has thousands of LED red light bulbs shining, which makes people overwhelmed. This set of clothes was re-customized by stylist THOMAS for the audience friends of the Shanghai venue, and it is even more dazzling with the gorgeous lights and lasers on the stage.

　　　 Not only was the opening costume specially customized, but when Encore appeared again, Jolin put on a new costume again, a silver-black slanted shoulder dovetail dress, and sang "Speechless" with guest Jay Chou. Just these two sets of opening costumes and Encore costumes cost nearly 1.10 million, and the final wet show of the concert, Jolin danced in the water directly in a sexy black slanted shoulder dovetail dress. Attracted the attention of the audience of 25,000.　

Play with the top shape, change the headgear more, and wear a mysterious rhinestone mask.　

　　　 In the Shanghai concert, not only did the costumes update, but Jolin also played with the overhead shape, singing the popular classic lyric song "Do You Still Love Me", and the lace headdress on his head added sweetness and deliciousness; as soon as the "Parachute" music came out, Jolin wore a rhinestone mask with a white court chiffon dress, allowing the audience to put Buddha in a drag party. When singing the fast song "Hot Winter", he turned into a punk spy J shape, and the black vest had a flashing LED light on the chest. The hairstyle was more daring to try the shape of a hedgehog riveting.

Next page More wonderful pictures

1905 movie network news May 21,BeckhamPost a photo with Yang Ying on Weibo. Then,Yang YingReposted Weibo to interact with Beckham, wishing him a happy time in Macau. It is reported that the two had cooperated as early as 2019 for the shooting of brand advertisements, and this time they appeared in Macau together again to make up for the advertisement. In the photo, the two once again put on the clothes of the year, as if dreaming of 4 years ago, their appearance and figure have not changed at all, and they are even getting younger, which has caused heated discussions among netizens.

The price of Pro has always been controversial. Since the sales volume of the series plummeted in February, people can’t help wondering, if the price of Tiggo 8 Pro is not cheap, will there be so many people willing to pay the bill?

Recently, we also obtained a group of exposure information of suspected Tiggo 8 Pro configurations and pre-sale prices from online channels. It is reported that the new car will be listed at the end of April, with a total of 9 configurations, and the pre-sale price range is 131,900 to 169,900.

Of course, this is only a pre-sale price. There is actually a price on this price list, starting from 125,900. Are you excited? As a new member of the Tiggo 8 family, the positioning of the Pro is definitely above the PLUS, so the overall styling style of Ta is still better than that of the Tiggo 8 PLUS. And the size of the car body is also larger than that of the Tiggo 8 PLUS, and the length of the car body reaches 4745mm, but the width and wheelbase are consistent with the 8 PLUS.

The new car has a total of 9 configurations, the basic entry model adopts 1.6-liter displacement, and if it is higher, there are 4 models with 2.0-liter displacement. Among them, the entry-level 1.6-liter basic model is equipped with 24.6-inch dual screen, automatic air conditioning, reversing image, automatic headlights, 18-inch rims, leather seats, 8-speaker brand speakers and other configurations. If it is a higher level, there are side air curtains, 360-degree images, electric adjustment of the main driver’s seat, and ambient lights.

By the time 1.6 was luxurious, there was already front radar and blind spot detection, and the wheel hub was changed to 19 inches. The 1.6-liter distinguished model adds the main driver’s knee airbag, the second row of side airbags, fatigue monitoring, face recognition, fragrance system and so on.

The entry level of 2.0 liter is the same as that of the standard 1.6 liter, except that there is no basic beggar version. However, the 2.0-liter comfort model already has a timely four-wheel drive system.

Ghostbusters point of view: I don’t have much idea about the Tiggo 8 Pro except the final price. As a masterpiece of domestic products, overall, both power and fuel consumption are very good, but I won’t buy it if it’s expensive. What about you?

　　Beijing, July 22nd (Reporter Qiu Yu), the client of Zhongxin. com, lasted only 259 days! Since its establishment was announced on November 5, 2018, the first batch of 25 companies in science and technology innovation board were listed on July 22, 2019, that is, science and technology innovation board shares can be officially traded.

　　Science and technology innovation board’s stock trading rules are quite different from the current A-share rules. Since there is no limit on the price increase and decrease in the first five trading days, how the intraday stock price will fluctuate has attracted much attention. So, how do individual investors participate in science and technology innovation board? What problems should we pay attention to?

　　How do individual investors participate?

　　If individual investors want to participate in science and technology innovation board stock exchange, there is a certain threshold, and they need to meet the following conditions:

　　The daily average assets in the securities account and capital account in the 20 trading days before the opening of the application authority are not less than RMB 500,000 (excluding the funds and securities that the investor has integrated through margin financing and securities lending); Participated in securities trading for more than 24 months.

　　In other words, you must have not only two years of experience in securities trading, but also at least 500,000 yuan in your account. The relevant person in charge of the Shanghai Stock Exchange said at the end of June that there are about 3.2 million investors who meet the requirements of appropriateness.

　　It doesn’t matter if the above conditions are not met. According to the Shanghai Stock Exchange, small and medium-sized investors who don’t meet the requirements of investor suitability can participate in science and technology innovation board through products such as Public Offering of Fund.

　　At present, Bosera Fund, Yin Hua Fund, Dacheng Fund, China Europe Fund, Caitong Fund, CICC Fund and other fund companies have launched science and technology innovation board-related theme funds.

　　How do individuals participate in innovation?

　　Playing new means that investors use funds to participate in the subscription of new shares. If they win the lottery, they will buy the shares that will be listed soon, mainly through online and offline channels.

　　Since the offline subscription object does not include individual investors, for ordinary individual investors, they can only participate in innovation through online subscription.

　　If you want to purchase online, the first step is to open the science and technology innovation board trading authority, that is, to meet the above conditions.

　　The second step is to meet the requirement of holding market value, that is, the total market value of the unrestricted A-share shares and unrestricted depositary receipts held by individual investors participating in the subscription of new shares in science and technology innovation board is more than 10,000 yuan (including 10,000 yuan).

　　For example, if you have bought more than 10,000 yuan of Shanghai Pudong Development Bank (stock code: 600000.SH) shares in your stock account, and meet the above conditions for participating in science and technology innovation board, you can participate in the IPO in science and technology innovation board. Because the stock codes 601 and 600 start with the Shanghai Stock Exchange. The stock at the beginning of 000 is the main board stock of Shenzhen Stock Exchange; 002 starts with small and medium-sized stocks of Shenzhen Stock Exchange, and 300 starts with GEM stocks of Shenzhen Stock Exchange.

　　In addition, there is another way to invest in bank wealth management and fund participation in innovation. For example, at present, Bank of China, China Merchants Bank, Postal Savings Bank and other banks have launched science and technology innovation board-themed bank wealth management products, mainly by investing in innovative funds to indirectly participate in innovation in science and technology innovation board.

　　Are new shares "bought as earned"?

　　Many people think that buying new shares means earning, just like winning the lottery. The data shows that the number of investors participating in online innovation has exceeded 3.1 million. This means that almost all individual investors who have opened the trading authority in science and technology innovation board have participated in the innovation.

　　In fact, science and technology innovation board’s new shares are not cheap.

　　Price-earnings ratio (PE) is the ratio of stock price divided by earnings per share, and it is one of the most commonly used indicators to evaluate whether the stock price level is reasonable. Generally speaking, the higher the P/E ratio, the more overvalued the stock is.

　　The upper limit of 23 times P/E ratio has been cancelled in the issue price of science and technology innovation board shares, so the average P/E ratio obviously exceeds the overall level of A shares.

　　According to the statistics of Pacific Securities Research Report, the P/E ratio of 25 companies is between 18.86 and 170.75 times, with an average of 49.16 times and a median of 42.14 times.

　　Among them, the highest P/E ratio is Zhongwei Company, 170.75 times; The lowest is China’s through number, 18.8 times. The P/E ratios of China Tonghao, Wald, Tianyi Shangjia and Aerospace Hongtu are lower than the industry level, and the remaining 21 companies are all higher than the industry valuation.

　　Judging from the issue price, according to Wind data, the average issue price of the first batch of 25 new shares listed in science and technology innovation board is 29.20 yuan/share. As of July 15th, of the 87 A-share new shares issued this year, only 21 were issued at a price exceeding 29.20 yuan/share.

　　In addition, in terms of winning rate, the average winning rate of the first batch of 25 science and technology innovation board new shares is nearly 0.06%, which is higher than the overall level of A shares.

　　What problems should we pay attention to in trading?

　　Science and technology innovation board’s trading rules are different from the current rules of A shares.

　　First, the price rises and falls. There is no price limit in the first five trading days after the listing of science and technology innovation board stock, and a 20% price limit is set from the sixth trading day.

　　In the first five trading days, science and technology innovation board also set up a temporary suspension system. When the intraday share price rises or falls by 30% or 60% compared with the opening price for the first time, it will be suspended once respectively.

　　In this regard, some market analysts have warned that if there is no price increase or decrease, it is very likely that investors will be "hung at high altitude" after buying; The price limit of 20% is twice as large as the current limit of 10% A shares, and the trading risk is higher.

　　Secondly, the number of single declared shares in science and technology innovation board is different from the current 100 shares in A shares, and its starting number is 200 shares. Moreover, as long as each declaration exceeds 200 shares, it can be increased by 1 share, for example, 201 shares and 202 shares can be purchased.

　　Finally, it should be noted that science and technology innovation board has not introduced the T+0 trading system, but still adopts T+1. T+1 means that stocks bought on the same day cannot be sold on the same day, and cannot be sold until the next trading day.

　　The relevant person in charge of the China Securities Regulatory Commission said earlier that at this stage, China’s capital market is still immature, the proportion of small and medium-sized retail investors in the investor structure is relatively large, the characteristics of the unilateral market have not fundamentally changed, and the market monitoring means are still insufficient. Starting from maintaining the stable operation of the market and protecting the interests of small and medium-sized investors, science and technology innovation board has not introduced T+0 trading system yet.

　　What is the impact on the trend of A-share main board?

　　Essence Securities pointed out that assuming that the turnover rate of most companies in science and technology innovation board reached 89% on the first day of trading, it is estimated that the turnover of science and technology innovation board on the first day will be about 31.394 billion yuan (assuming that the average transaction price exceeds the issue price by 35%), then science and technology innovation board will account for about 6.56% of the total turnover of the two cities, with little liquidity impact.

　　Huatai Securities analyzed that science and technology innovation board’s influence on the liquidity of the A-share main board mainly has two aspects, namely, the bottom warehouse drainage effect and the diversion effect.

　　On the one hand, science and technology innovation board’s increase in stock supply has created a certain diversion pressure on the trading volume of the existing A-share sector, which is in the two stages of issuance and listing; On the other hand, participating in the subscription of science and technology innovation board new shares requires the market value of A-share bottom positions, which is expected to increase the allocation funds of existing sectors.

　　Regarding the "diversion pressure on the existing A-share sector", GF Securities believes that the diversion effect brought by science and technology innovation board is limited and controllable due to the comprehensive mechanism and volume factors.

　　From the mechanism point of view, the Growth Enterprise Market (GEM) adopted the new subscription of new shares in advance, and the first batch of frozen subscription funds reached one trillion yuan, while science and technology innovation board only adopted the market value placement method, which greatly weakened the diversion effect; In terms of volume, the financing scale of science and technology innovation board is expected to be 80 billion to 90 billion yuan in 2019, and the overall pace is controllable.

　　Li Chao, vice chairman of the China Securities Regulatory Commission, said earlier that science and technology innovation board has strict corresponding standards and procedures, which does not mean that anyone who wants to go public can go public. At the same time, science and technology innovation board pays attention to the market mechanism, which includes market constraints. As long as all parties in the market, including intermediaries, issuers, investors, and regulatory authorities, return to their posts and do their duty, I believe there will be no flooding in science and technology innovation board. (End)

There are many opportunities for intelligent sensors. As the first of the six technologies in the United States, artificial intelligence can improve our quality of life through the combination of artificial intelligence and sensors. The development trend of intelligent sensors is to monitor in real time, be flexible and light, and the key is to analyze multiple parameters at the same time, be wearable and non-invasive.

The word "big data" has appeared 14 times in the draft of the 14th Five-Year Plan. It can be seen that, as an important vane of national economic and social development, the 14th Five-Year Plan has still made important arrangements for the development of big data, and the guidance for the development of big data in the plan has been integrated into all chapters. Big data is no longer an emerging technology industry, but is becoming an element, resource, motive force and concept integrated into various fields of economic and social development.

The 14th Five-Year Big Data Industry Development Plan issued by the Ministry of Industry and Information Technology at the end of 2021 further points out that by 2025, the estimated scale of China’s big data industry will exceed 3 trillion yuan, and a modern big data industry system with strong innovation, high added value and self-control will basically take shape.

Up to now, the domestic ecological space big data is still in a relatively blank state, and the digital industry based on ecological space is still in an undeveloped field, and only has small-scale applications in agriculture and water conservancy.

According to the data provided by IBM Business Value Research Institute, the total scale of ecological space in China is over 800 million hectares, of which the environmental data gap is over 78%. Moreover, the existing technical means are mostly low-frequency data monitoring and display, lacking in-depth and cross-industry data statistics and comprehensive learning ability, and unable to deeply process the collected data.

Morrel intelligent technologyCompany Limited (hereinafter referred to as "Morrel Intelligence") is a data service company that provides solutions for "big data in ecological space". Based on ANN (Artificial Neural Network) architecture, the company combines self-developed patent algorithm and uses AGIoT (Internet of Things with General Artificial Intelligence) technology to ensure the completeness of data from collection to analysis and application.

"We collect distributed real-time data through various sensing devices of AGIoT technology, and combine the deep learning algorithm of ANN architecture to fit, analyze, summarize and re-learn the data of various dimensions, thus forming application data units that can face different industries." Yang Li, founder and CEO of Morrel, introduced to 36Kr: "At present, Morrel’s intelligent ecological space big data solution has been widely used in agriculture, water conservancy, fishery, forest fire prevention, disaster prevention, medical treatment, construction, environmental protection and many other industries and application fields."

Artificial intelligence is entering a new stage of development. Traditional weak artificial intelligence is also called narrow artificial intelligence, which can only cover a single application field. General artificial intelligence is also considered as strong artificial intelligence, which can realize more comprehensive intelligence and self-awareness. From the perspective of industrial development, at present, it is moving towards the stage of general artificial intelligence.

The drive of big data has made a great breakthrough in artificial intelligence. Without data learning, it can make a reasonable response through reasoning, so as to interact with things that have never been seen or learned, and it has developed into a mature system to avoid potential risks.

Intelligently, Morrel believes that ecological space big data can be collected, integrated, stored, analyzed and applied through acoustic sensors, biosensors, chemical sensors, RFD technology, satellite remote sensing, video sensing, optical sensors and manual monitoring, etc. Ecological spatial data are mostly characterized by flow, and real-time continuous observation is particularly important. Only by processing and analyzing these dynamic new data in real time, and combining with the existing historical data, can we dig out useful information, provide scientific decision-making, and have more statistical significance.

The R&D capability of Morel’s intelligent ecological space big data solution comes from the accumulation of Bill Electronics (Bill Laboratories) before, and the core team has been deeply involved in AIoT for more than ten years. With its own equipment, products, data and analysis capabilities, it has formed a closed loop of R&D, a closed loop of products and a closed loop of sales.

Yang Li further introduced: The learning speed of this ecological space big data solution based on neural network and AGIoT is much faster than that of traditional algorithms. Morel Intelligent has both algorithm threshold and moat in application layer and data cycle. We now have five expert teams including water conservancy, environment, agriculture, chemical industry and data. Expert teams in different fields can provide timely information feedback and teach our system to learn and grow.

Morrel’s intelligence has been rooted in the agricultural field for the longest time. According to the introduction, supported by Morrel’s intelligence to provide full growth cycle data, China’s first documentary about rural revitalization, The Melody Ripes, the Till the Fall, has been broadcast on CCTV-17 Agricultural and Rural Channel. Through the real-time monitoring of AGIoT equipment, the study of farmers’ personal planting habits, the formulation of soil improvement programs, the realization of fine planting and scientific management, and finally the goal of reducing pests and diseases, reducing costs and increasing efficiency.

Moreover, based on its own high-frequency analysis of data collection, Morrel Intelligent can provide customers with a product traceability platform of full-cycle data services and third-party certification.

In addition, Morel’s intelligent ecological space big data solution not only provides real-time environmental monitoring for kindergartens, but also intelligent health management for municipal road lighting, and also provides real-time ground detection of satellite solar panel deployment devices for aerospace fields.

There are two ways for Morrel to acquire customers. One is to absorb the resources of local partners or distributors through localized operation, and jointly expand the localized business; Secondly, through the combination of Industry-University-Research, cooperation with higher education institutions, and participation in vocational training and vocational certification, we can promote targeted marketing to the end market.

At present, Morrel Intelligent has more than 500 customers, providing 55 categories, totaling more than a thousand sets of equipment, with valid data exceeding 200GB, analyzable abnormal data exceeding 2TB, and annual contract amount exceeding 10 million.

According to reports, its project has achieved the global coverage of the domestic market, and has been expanding the markets of ASEAN and the European Union through agents, with fruitful results. Affected by the epidemic, Cambodia, Vietnam and Indonesia of ASEAN, Germany and Belgium of the European Union will provide localized solutions by agents after the epidemic eases.

Morrel was founded in 2018, and its core team consists of expert teams who have been deeply involved in artificial intelligence, electric lighting, communication engineering, agriculture and forestry science and technology, natural science and other fields for more than ten years. It is a national high-tech enterprise and a national small and medium-sized science and technology enterprise. At present, it owns 17 intellectual property rights and two invention patents are being applied for. It is reported that Morrel Intelligence is starting a new round of financing. The financing funds will be used for equipment investment and R&D investment, and it is cooperating with industrial funds to build its own specialized and intelligent production factory.