Deng Chao was kicked out of the house by Sun Li and searched hot, netizens: Deng Chao OUT!

According to a report by Sina Variety, today (May 4), Deng Chao posted that he had been kicked out of his home by Sun Li, and the topic was hot.

Nomad Starry Sky

I thought it was Mr. Sun who was fed up with Abby’s embarrassment, but it turned out that he took Guizhou Smelly Sour home after recording the variety show.

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Nomad Starry Sky

Nomad Starry Sky

Deng Chao, a Chinese mainland actor and director born in 1979, married his wife, Sun Li, in the 2005 TV drama "Happiness Like Flowers." On February 8, 2010, on Deng Chao’s birthday, the two registered their marriage. The wedding was held on June 7, 2011.

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Play the villain and then the policeman! After Under the Sun, Peng Guanying took on a new play. Do you think it will be a play?

In Under the Sun, Feng Xiaosheng finally won a short victory, forcing Liang Yuze to go abroad and live a self-righteous and beautiful life with Ke Ying. Even, Ke Ying invited Feng Xiaosheng to have dinner together, and their relationship made progress in stages.

Ke Ying fed Feng Xiaosheng steak, and then withdrew it when he was about to get into the mouth. Feng Xiaosheng forcibly took her arm and ate the steak. The expression of the two people’s confrontation exposed the man’s possessiveness completely.

This flowing expressive force is attributed to the actor’s acting skills: I just saw A Ying’s surprise when she was feeding, and the meat was slowly handed to her mouth to show a spoiled smile. Ke Ying took back her hand and suddenly froze, and then she was fierce and overbearing when she grabbed her hand and ate it. There was nothing wrong with Peng Guanying. Taking this drama is undoubtedly the most correct choice he has made.

"Under the Sun" has aroused a thousand waves since it first announced that the novel was made into a film and television. For no other reason, the original novel "Things in the Palm" describes that the university lecturer He Yan still tries to get rid of the clutches after being imprisoned by the male host Fu Shenxing. In order to highlight the tense relationship between men and women, there are many explicit and cruel pictures. However, it is definitely impossible to film and television all the contents, so everyone’s attitude towards TV dramas is both tense and contradictory.

Sure enough, after the TV series was broadcast, a lot of content was added and deleted in order to be more practical, and even the male master was changed into a male two. But what hasn’t changed is that the role played by Peng Guanying is still an object of resentment.

But Peng Guanying’s acting didn’t disappoint everyone. Whether it is Shen Shijie’s diabolical cruelty in the early stage or the cruel cunning of Feng Xiao’s voice in the later stage, Peng Guanying interprets it perfectly and impeccably.

Theoretically speaking, Peng Guanying is a newcomer to film and television, but unfortunately he is a newcomer of great age.

Before, everyone could only think of Princess Lanling, which co-starred with Baby Zhang a few years ago. Although his acting skills were also praised in the play, there was no follow-up resources, and he seemed to disappear from the audience’s field of vision soon.

After that, when I think of him, I can only remember that he and Zhu Yilong, who have exploded in recent years, are close friends, and Peng Meimei and Zhu Meili are active in each other’s social platforms.

However, with the online drama "The Soul of the Town", Zhu Yilong made numerous rounds, followed by other works, and soon gained a firm foothold. And "Peng Beauty" is still an invisible man.

In 2020, Zhu Yilong and Liu Shishi’s new drama "Dear Yourself" landed in iQiyi, in which Peng Guanying played love rat, who betrayed his wife. After a long time, Peng Guanying’s acting remained at a certain level, and playing against Adi often made people hate it. I wish he would disappear immediately.

Later, when he lost his way and asked his wife to forgive him, his eyes were tearful, and the audience shouted, so pitiful that I even wanted to forgive him.

Peng Guanying finally became famous.

With the update of "Under the Sun" episode by episode, Feng Xiaosheng’s temperament is also slowly changing, from revenge on Ke Ying at the beginning to hopelessly falling in love with her later, all of which are manifested in the actor’s smiles, which also tests the actor’s acting skills.

But Peng Guanying has performed well from the beginning, and he is bound to play the role well from beginning to end.

Years ago, Peng Guanying’s new play "Backlight Man" started, with Zhang Yujian as his partner, both of whom played the role of police.

The online drama "Backlight" is adapted from the novel "In the Dark" by writer Jin Shichai, which mainly tells the story of undercover policeman Xie Lanshan and portrait expert Shen Liufei fighting criminals together.

Xie Lanshan, played by Peng Guanying, and Shen Liufei, played by Zhang Yujian, met at the police academy. They established a strong affection and vowed to become excellent anti-drug policemen.

Among the posters issued at present, this group of quasi-anti-drug policemen are determined, and they are willing to hide in the dark to protect the light.

Perhaps the audience is still immersed in the vicious villain in Under the Sun, but Peng Guanying has turned over and become a policeman. With his acting skills, he is bound to perform a completely different image from Feng Xiaosheng and look forward to his new works. Wen/Hua Su

A guide to setting off fireworks and firecrackers in Shanghai in the late Qing Dynasty and the Republic of China

"Taofu firecrackers are new every year, and the Lantern Festival is never over. Try your best to compete for nothing else, and Nong’s family has a tea-picking lamp. " Li Songlin, a Shanghai scholar during the Jiaqing period, wrote this poem on bamboo branches to record the customs of his hometown. The custom of setting off firecrackers in Shanghai has been passed down for a long time. Until the ban on firecrackers in recent years, this trend lasted for a long time. The sound of firecrackers has long been a common memory of generations. However, in the hundred years after Li Songlin, Shanghai has undergone earth-shaking changes, from a county in the south of the Yangtze River to an international metropolis. The custom of setting off firecrackers and relevant regulations have also changed from time to time, from which we can get a glimpse of the historical process of urbanization and modernization in Shanghai.
Meet the god of wealth, the city streets in the early morning of the fifth day of 2013.
For quite a long time, firecrackers, as a special offer for the Spring Festival, were not shown in public only once a year in the first month. In previous occasions such as weddings, funerals, housewarming and opening, it was inseparable from crackling. What is even more grand in the scene is the community festival held regularly-the God Meeting. Houses and shops along the street have already placed incense tables and hung firecrackers on the roadside. The crowd surrounded the gods through the streets and lanes, and the guns rang for the second time, and the smoke spread.
Firecrackers set off by the roadside in the contemporary God-welcoming Games
For modern Shanghai residents, it is far from necessary to wait until the annual sales season to buy firecrackers as daily necessities. There are many firecrackers in the incense shops and tin foil shops around the temple, as well as shops along the street selling matches and cigarettes. Firecrackers sold in Shanghai since the late Qing Dynasty are mainly divided into two categories: citizens can choose to buy foreign products or support local manufacturers. In modern Shanghai, fireworks and firecrackers were very dependent on imports. After the opening of the port, the scale of the city expanded and a large number of migrants poured in, and the demand for fireworks and firecrackers also increased. Liling, Liuyang and other places in Hunan Province have been important firecracker industries since the Ming and Qing Dynasties, and their reputation has spread far and wide overseas. During the reign of Emperor Xian in the Qing Dynasty, there were more than 100,000 people engaged in "weaving guns" in Liuyang. By Xuantong, firecrackers exported by the two counties contributed 902,000 silver to the national finance every year. Wuchang and Hankou are also important producing areas, rich in a kind of firecrackers called "Quanhong". Fireworks and firecrackers in the middle reaches of the Yangtze River went down the river and appeared in the streets and lanes of Shanghai. There are a large number of businessmen from Hunan and Hubei who travel to Shanghai, and many of them take this as their business. The wealth brought by firecrackers makes them worry about food and clothing. Even if their hometown is in a bad year, there is a stable industry to make a living, so they will not go out to escape and be displaced.
Shanghai Qugong Real-life Temple was once a gathering place for Hunan businessmen traveling in Shanghai. Now the temple no longer exists, and the place was renamed Quxi Road.
According to the market survey in the late Qing Dynasty, the firecrackers produced in Hunan and Hubei are mostly 40,000 to 50,000 rings, which can’t fully satisfy the desire of Shanghai residents. Shanghai prefers big ostentation and extravagance, and favors the "high rise" of around 80,000 rings. If you don’t trust foreign firecrackers coming from afar and are worried about potential risks such as getting wet on the way, you can buy products freshly baked by local workshops in Shanghai. In modern Shanghai, with the convenience of geographical location and industrial development, materials gathered in all directions, and it was not difficult to obtain the five raw materials needed for the production of firecrackers: potassium chlorate, potassium nitrate, mirabilite, refined mirabilite and sulfur. The entry threshold of firecracker production is not high, and the technology is relatively simple. Hiring women and children for piecework production not only provides a livelihood channel for the urban poor in Shanghai, but also saves the production cost for firecracker manufacturers, and the price is naturally lower.
In modern times, Shanghai absorbed a large number of immigrants from surrounding areas, especially Ningbo, and the local firecracker workshops were mostly controlled by Ningbo immigrants. During the Republic of China, businessmen from Ningbo and Shaoxing joined forces with businessmen from Wuxi, Changzhou and other places in southern Jiangsu to form the Shanghai Firecracker Trade Association, hoping to compete with the Hunan and Hubei business gangs. When the competition among peers is fierce, consumers naturally benefit, and the shops under the trade association have clear industry norms and price scales, which has put an end to the phenomenon of exorbitant prices during the Chinese New Year holidays to a certain extent.
After determining the store, the timing of purchase is also very critical. According to industry practice, firecracker workshops usually start in September of the solar calendar, and intensive production lasts until March of the following year. April to August is the time for workers to return to their hometowns for farming. In addition to the peak season around the Spring Festival in the first month, there will also be a short sales peak when Tomb-Sweeping Day, the Mid-Autumn Festival and the Shanghai Chenghuang Temple are held in October. In the off-season, firecrackers are unsalable. Because of the difficulty in storage, the store usually gives a discount of about 50%. Around 1927, the price of firecrackers rose sharply, because the government of the Republic of China levied a "superstitious tax"-firecrackers, incense sticks, tin foil, paper horses and other things were regarded as superstitious products and were heavily taxed. Although the trade association and the Ningbo-Shaoxing Association of Shanghai Association jointly presented their grievances to the government and asked for exemption from such taxes and fees, they had little effect.
How to set it off is also a big problem. It should be noted that the prohibition of burning fireworks and firecrackers is not a new decree produced by contemporary cities to control air pollution. Since the Ming and Qing Dynasties, cities have become increasingly crowded, and fire protection has become a major problem. For this reason, Nanjing, Yantai, Ningbo, Guangzhou and other cities in the late Qing Dynasty had clear regulations prohibiting the burning of firecrackers.
Discussion on the Prohibition of Firecrackers in Shenbao in the Late Qing Dynasty
Relatively speaking, the attitude of the concession is more tolerant, and the first day of the first month is the date of discharge; Although foreigners who manage the concession do not participate in activities such as ancestor worship and welcoming the gods, they can also get approval as long as they report in advance. In addition, if it is accidentally set off in violation of regulations, the perpetrators will be released immediately after symbolically "punishing the ocean triangle". Compared with ordinary consumers, the attitude of the concession towards firecrackers vendors is much stricter. It is absolutely not allowed for roadside shops to sell firecrackers on weekdays. As long as they are found by the patrol room, the shops will be arrested and fined less than 100 yuan, and the goods will be detained until the Chinese New Year. This kind of surprise inspection is very frequent, and the patrol house in songshan road, the French Concession, has this hobby. A large number of patrols often drive police cars to search at the door. Whenever such a situation occurs, the store must prepare a set of rhetoric to deal with it, claiming that these firecrackers are only reserved for their own use and have no sales plan. If people get all the stolen goods, they can only entrust the guild to intercede.
Although the concession has a moderate attitude, there are some kinds of fireworks and firecrackers that must not appear in the concession. In a file of the patrol house in Shanghai public concession in 1927, there were some kinds of fireworks, such as Kaushing (Gaosheng), Kio Long (Kowloon) and Liu Shing (Meteor). These kinds of "heavy firearms" which may cause noise nuisance to the people were blacklisted in the concession.
"Gaosheng", commonly known as "Ertui", is still very popular in contemporary times. Image source: Dongfang. com.
One of the most intolerable firecrackers in the concession is the cannon. It is still very popular in contemporary times, and it is a great weapon for primary school boys to scare girls, commonly known as "throwing guns"; In the period of the Republic of China, the cannon was the source of social panic. On the night of January 9, 1932, a passenger boarded the "Yamato" ship of Daida Company with a bag of guns. The cannon suddenly exploded in a casual touch. Although no casualties were caused, the noise was enough to make the whole ship out of order. People mistakenly thought it was a shooting and rushed into the cold river. The worse influence of slapping guns is produced in the streets. In the patrol house in the concession in the 1930s, it was described that "at the end of the past year, it was a common practice for hooligans and urchins to slap guns. In the streets and alleys, urchins hid the guns in their sleeves, followed by women in boudoir, and suddenly threw them out …" It can be seen that this kind of mischief has a long history. In the eyes of foreigners, it is obviously very ungentlemanly and indecent, and it is really indecent. When it is strictly prohibited, in fact, the police station can’t enforce the law on children, and street guns are repeatedly banned.
Although the concession promised to set off flammable firecrackers from the first day to the fifteenth day, this time was not fixed during the Republic of China. The Nanjing National Government advocated abolishing the lunar calendar and adopting the solar calendar. Therefore, in the 1920s and 1930s, Shanghai was allowed to shoot guns on the 15th day of New Year’s Day, but not during the Spring Festival. After the August 13th Incident, martial law was imposed at night in the concession, and firecrackers were not allowed after 5 pm in the French concession and 6 pm in the public concession. The Japanese puppet government is particularly sensitive to firecrackers, which is used to get rid of evil and filth, and makes the invaders feel pressure. In the early summer night of 1939, a rare lunar eclipse was observed in Shanghai, and the Chinese in the public concession set off firecrackers to drive away the tengu that swallowed the moon. This move made the Japanese military panic and suspected that it was a demonstration directed by anti-Japanese forces behind it. Japan submitted an investigation request to the Ministry of Industry and Commerce of the Public Concession in an attempt to enforce the law across regions.
After the victory of the Anti-Japanese War, the commercial reconstruction, the firecracker guild resumed, and more than 40 firecracker workshops joined the guild and registered with the government for the record. The complete rules and regulations system was made public for the first time and had legal effect. The trade association even fully considered the government’s opinion and agreed not to produce the most unpopular gun. However, the market did not prosper for a long time, and inflation became increasingly serious. The workers in the firecracker workshop first rebelled. They set up the "Fireworks Industry Professional Conference" and started labor negotiations with the firecracker industry trade association, demanding higher treatment and higher wages. Prior to this, the trade association had decided to support Jiang Jingguo’s "August 19th" economic defense line, saying that although prices soared, the price of firecrackers would not rise. As a result, the profit of the firecracker industry has been difficult to support the expenditure of hiring labor.
At the beginning of liberation, the new government took over the old industrial and commercial organizations in Shanghai, and the firecracker industry ushered in a new life. It was no longer regarded as a superstitious product and was heavily taxed. On the contrary, this popular festival item was recognized by the new government and received strong support as a representative of local native products. In 1949 and 1950, various parades and celebrations were held frequently in Shanghai. On National Day, Army Day and the anniversary of the liberation of the city, people woke up at four o’clock in the morning with firecrackers and took to the streets. At eight o’clock in the evening, the parade will reach its climax, and there will be an hour-long fireworks display on the roof of Happy Valley Apartment at Huangpi North Road, Nanjing West Road.
During this period, the firecracker industry developed rapidly, and the number of firecracker workshops in the city rose to more than 50. In 1953, the firecracker dealers of the trade association responded to the call of the government and moved most of the workshops to Pudong towns outside the city, leaving only shops in Yimiao District and Penglai District in the city, but this does not mean that firecrackers are no longer popular in Shanghai. In 1956, the socialist industrial and commercial transformation was at its climax, and the whole city was filled with joy and passion. In the second week of January of that year alone, thousands of people lined up in the city to buy firecrackers every day. The local firecrackers were in short supply, and the trade associations sent people to Jiangyin, Shaoxing, Suzhou and other places to purchase goods every day. According to statistics, Shanghai residents had to set off more than 8 million firecrackers every day during that time. In the sound of firecrackers in the new era, the carnival Shanghai residents witnessed the rebirth of the city after a hundred years of vicissitudes and wars.
Celebration Parade in Shanghai in 1950s
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Chongqing International Talent Exchange Conference "Surfing the Waves and Running Forever" opened in Yongchuan, Chongqing.

On December 15th, Chongqing International Talent Exchange Conference "Surfing the Waves and Running Forever" opened in Yongchuan Convention and Exhibition Center, Chongqing. Nearly 500 academicians of the two academies, doctors and postdoctoral students from well-known universities at home and abroad, representatives from overseas Chinese and enterprises gathered together to seek common development and talk about the future, and jointly draw a beautiful blueprint for talents to lead innovation and innovation-driven development. Academician He Jishan and Peng Suping of China Academy of Engineering attended the event.
Event site. (Photo courtesy)
There are not only young doctoral representatives introduced full-time but also high-level talents introduced in the form of "specially invited experts". Five academicians of the two academies, including Huang Weihe and Luo An, and five top talents in the industry, including Xia Qingyou, Fang Ning and Xie Yingchao, were employed as special experts for decision-making consultation in Yongchuan District. Sichuan-Chongqing Zhi Gong Dang Overseas Chinese Poster Country Practice Base, Nordic Talent Liaison Service Station and Academician He Jishan Workstation were established one after another.
The breakout activity Mingjing International Young Talents Forum received more than 200 doctoral applications from famous universities and research institutions at home and abroad, and more than 60 outstanding young talents who met the development needs of the school came to communicate and dock forever. Among them, 18 doctors successfully passed the examination and entered the follow-up recruitment review process, and 9 doctors are willing to learn more.
During the activities of the conference, 225 high-level talents in short supply were registered by institutions in the whole region, and 26 professionals in the field of education and health entered the follow-up procedures through interviews. During the activities of the conference, the whole region has introduced more than 210 talents of all levels and types, and established more than 120 talent contacts.
The conference organically integrated attracting talents and attracting investment, and based on "talents lead innovation, innovation promotes industries, and industries gather talents", signed 36 projects with a total investment of 22.7 billion yuan. This signing project involves intelligent networked new energy vehicles, new energy motorcycles, intelligent equipment, deep processing of quartz sand, fiber and composite materials, paper and paper products, meta-universe, science and technology film and television and many other industrial fields. Among them, Chengdu Haidekang Pharmaceutical invested 2 billion yuan to build an international high-end innovative pharmaceutical preparation production base; Xinyi Group (Glass) invested 1.82 billion yuan to build high-end float and Low-E glass production projects, which will provide important kinetic energy for the development of Yongchuan advanced materials industry. In addition, more than 10 cutting-edge scientific and technological projects in the future have been reserved through this conference.
At the signing ceremony. (Photo courtesy)
According to reports, Yongchuan iteratively issued the "Several Measures on Further Strengthening Talent Work", forming a more active and open policy system around the whole chain of talents "introducing, educating and retaining". Focus on "one thing" in the whole cycle of talent innovation and entrepreneurship, improve and perfect the talent information resource database, and realize multi-span collaboration in the talent field and "free application and enjoyment" in the talent policy. Upgrade the "one-stop" service platform for talents, implement the "Yongchuan talent service card", open the "96008" talent service line, provide "housekeeper-style" consulting service for talents 24 hours a day, and build more than 3,500 sets of "carrying bags" talent apartments to actively create a good atmosphere for talents to innovate and start businesses.
On the same day, the first Mingjing International Young Talents Forum and the "Two Bases" high-quality development academician expert symposium were also held. On the evening of the activity, Yongchuan received good news: Yongchuan won the title of "Best Employer of the Year in China" in 2023 by the National Development Research Institute of Peking University, Peking University Social Investigation and Research Center and Zhaopin.
Zhang Zhikui, secretary of Chongqing Yongchuan District Party Committee, said that Yongchuan has always placed talent work in a prominent position, focused on revitalizing the city by gathering people, promoting production by retaining people in the city, and educating people in schools to improve production, and further promoting the talent gathering project of "chasing the waves and running forever" and accelerating the construction of influential talent centers and innovative highlands in the Shuangcheng Economic Circle in Chengdu and Chongqing. Yongchuan will help all kinds of talents to pursue dreams, build dreams and realize dreams with the greatest sincerity, the best environment and the best service.
It is understood that Yongchuan has a total of 192,300 talents, more than 460 high-level talents above the municipal level, 17 colleges and universities, and 180,000 students. It has built 374 talent development platforms such as Chongqing Yungu Big Data Industrial Park National Science and Technology Business Incubator and Chongqing Meta-Universe Technology Innovation Center. (China Daily Chongqing reporter station Tan Yingzi)
Source: China Daily.
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International football La Liga comprehensive: Barcelona 1: 1 draw with Valencia.


Original title: International Football La Liga Comprehensive: Barcelona 1:1 draw with Valencia

During the 2023-2024 season, there were several competitions in the 17th round of the Spanish Football League. In a focus battle, Barcelona drew 1-1 away from Valencia.

On December 16th, Barcelona player De Jong (left) competed with Valencia player Sergi Canós. Xinhua news agency

Barcelona visited the Mestalla Stadium this round, Felix opened the scoring for the visiting team, and Hugo Guillamon equalized the score for the Bat Corps. After the draw, Barcelona ranked third in the standings with 10 wins, 5 draws, 2 losses and 35 points, still six points short of Gerona, the "leader" who missed one game.

In the first half, neither side achieved anything. In the 55th minute, Barcelona finally broke the deadlock, and Felix, who was unguarded, stabbed Rafinha’s pass into the goal from close range, helping the visiting team lead 1-0. In the 70th minute, Hugo Guillamon of Valencia smashed the net on the edge of the restricted area and rewrote the score to 1:1.

On December 16th, Barcelona player Pedri (top right) and Valencia player Guillamon (bottom) competed in the competition. Xinhua news agency

After that, Barcelona missed the opportunity twice, and the shots of Phelan Torres and Rafinha were saved by the Valencia goalkeeper. The score of 1:1 was maintained until the end.

In the other games of the day, Atletico Madrid lost to Athletic Bilbao 0-2, Getafe beat Seville 3-0 and Certa beat Granada 1-0 at home.

Foreign media commented on the disappointing 15 games "Hongxia Island" in the first half of 2023.

2023 is a special year for video games, with many excellent masterpieces and many games that disappoint players. Foreign media recently took stock of 15 disappointed video games for players for lightning protection.

The list is as follows:

1. Hongxia Island

2. The Lord of the Rings: Gollum

3. Layers of Fear

4.《TCHIA》

5. Extra-legal Hero: Rolling Stone City

6. The Raven’s Land

7. The Land of the Enchantment

8. The Last Survivor PC

9. Lego 2K Drive

10.《LEAP》

11. The Last Light

12. The Lost Blade

13. "Dangerous Wolf"

14. The Grey Ridge Incident

15.《RISEN》PS4

The perfect diary goes to the left and the plum blossom goes to the right. Where will the wind of the beauty industry blow in 2022?

Image source @ vision china

Text | Fat Whale Headline

In the beginning of 2022, HARMAY, a new retail brand of beauty products, completed nearly $200 million in C and D rounds of financing. During the same period, WOW COLOUR, a beauty collection store brand, also announced at its annual meeting and 2022 strategy conference that it had won another $100 million in A+ rounds of financing; "B+ Oil Tank" announced the completion of a round of strategic financing, which indicates that the new beauty retail species that broke out in 2020 is still the "toon" in the eyes of capital.

Several families are happy and worried. In contrast, the new domestic brands of beauty products are caught in "collective anxiety". Perfect Diary, as the benchmark of new domestic products, bears the brunt. Its share price dropped from $25 at the beginning of 2021 to less than $5, and its market value evaporated by nearly 80%. According to Amoy data, during the period of double 11 last year, the sales of many cutting-edge brands such as Perfect Diary, Flower Xizi and Orange Blossom generally declined by more than 30% compared with the same period last year.

In fact, not only in the beauty industry, but also in the fields of coffee, tea, shoes and clothing, the discussion about "new consumption is going downhill" is endless, and new changes and transformations are quietly coming.

2018-2020 is the "honeymoon period" for the accelerated development of new domestic brands of beauty products, with the influx of hot money; Amoy incubates and supports new brands; With the rise of new traffic platforms such as Xiaohongshu and Tik Tok, a group of cutting-edge brands, who are well versed in traffic and content marketing, rely on the fast product iteration ability and the pricing strategy of "big brand replacement" to quickly create explosive items, which are in full swing in the e-commerce channel.

Along with the highlight, there are still constant doubts, including burning money for growth, emphasizing marketing and neglecting research and development, and serious homogenization of products. According to Perfect Diary Financial Report, the net loss of Q3 Company in 2021 was 360 million yuan. Although the loss range has narrowed compared with 640 million yuan in the same period last year, the high marketing expenses are still criticized, accounting for nearly 70% of the revenue.With the increasing cost of traffic, online growth has fallen into a bottleneck, and the enthusiasm of the capital circle for this model has gradually faded.

To make matters worse,International brands have completely outflanked the new domestic brands in terms of price, marketing methods and talents.. Since double 11 in 2020, the international big brands have concentrated on the lowest discount in history, providing a special "price line" for the China market, and some brands even have a 2-3 discount combined with buying and giving; Marketing gameplay has increased the efforts to launch KOL, online live broadcast rooms and private domain channels, and even the previous "disdainful" launch mode such as taobao guest promotion has begun to be adopted by the top management; In terms of talents, a new round of enrollment expansion of local talents has been launched, and the proportion of local talents in middle-level and key positions has continued to rise, so as to be closer to the China market and its Z-generation young people.

This series of "grounding gas" practices has also multiplied the brand potential accumulated by international big names for a long time, and the market share has been expanding.According to the latest financial report data, the sales of L ‘Oreal, Estee Lauder and Shiseido all achieved double-digit year-on-year growth in 2021. Among them, the financial report of L ‘Oré al Group pointed out that in 2021, it achieved double-digit growth in the China market, which was twice the average growth rate of the beauty market. Estee Lauder Group also stressed in its financial report that the performance of the Asia-Pacific region, especially Chinese mainland, has increased significantly.

It is worth mentioning that these international groups are optimistic about the growth prospects of cosmetics in China in the medium and long term, and further strengthen the layout. For example, L ‘Oré al will land its headquarters in North Asia in Shanghai; Estee Lauder adjusts its organizational structure, and China directly reports to the international president; Shiseido expects China’s income to increase by 16% in 2022 (statement+7%).Many signals show that the international giants are "ambitious" for the China market.

In addition,In the past few years, the "old brand manufacturers" who encountered strong challenges from new brands are also regaining their favor and welcoming the second expansion of revenue and profits.Taking Polaiya as an example, in the past two years, with the large single product of ruby essence and double anti-essence, it has successfully opened up an incremental customer base in the fields of affordable anti-aging, anti-aging, anti-oxidation and sensitive skin care, forming a word-of-mouth effect; And from the second half of 2020, Caitang, a make-up brand, achieved a revenue of 120 million yuan that year, with a year-on-year growth rate of 84% in the first three quarters of 21 years, becoming the second largest incremental business point besides the main brand of Polaiya.

The "rejuvenation" of international giants and local brands, in addition to TAs being more proficient in the operation of new marketing models, stable funds, R&D and manufacturing systems, long-term accumulated brand assets, and omni-channel layout capabilities are the cornerstones under the iceberg, enabling increased exposure to quickly translate into sales and stable repurchase.On the other hand, the proud DTC mode and private domain operation of many new brands have not effectively solved the problems of "loyalty" and "repurchase". According to the data of Dolphin Society, the repurchase rate of Yixian e-commerce has remained at around 40% in recent years, and it has hardly improved, and it has fallen into the dilemma that "if you don’t continue to spend money to buy traffic income, it may double down".

With online competition becoming a red sea, it tends to be homogeneous, and more brands begin to turn their attention to offline. For the brand,The significance of stores has gone beyond the scope of retail channels, and it is an important way to connect real consumers, express their own differences and build brand-specific content.; At the same time, with the application of digital means and the continuous iteration of consumer demand, the offline format has also given new vitality.

From the initial department store channel, to the traditional CS/KA channel, and then to the new beauty collection store at that time, the application of digital tools and technologies has become an important starting point for improving retail efficiency and changing user experience.Through the use of small programs, live broadcasts and other means, as well as the opening of the membership system, the seemingly single offline contact has been transformed into a rich online and offline consumer network, and the private domain attribute of the store can also help the brand reach consumers more accurately and establish deep links. At the same time, digitalization also goes deep into product selection, inventory management, logistics and distribution, etc., improving operational efficiency in an all-round way and releasing new imagination space for consumers to get unexpected experience in beauty consumption.

Social aesthetics+multi-format experience is becoming a new growth point of offline space.With the Z generation becoming the main force of beauty consumption, the behavior and characteristics of TAs have greatly influenced the direction of change in beauty channels, such as preferring undisturbed self-service shopping, preferring early adopters, being willing to pay for face value and trends, and pursuing immersive interactive experience.These have become an important force to promote the rise of beauty collection stores.

Throughout the current popular beauty collection stores, all efforts are made in space quality and scene aesthetics, such as the industrial style of Huamei and the design style of "one store, one theme", the INS girlish style of WOW COLOUR, and the future technology style of B+oil tanks.Stores themselves are very social topics, which bring consumers a deeper interactive experience and stronger brand awareness, thus driving the emergence of consumer behavior.

besidesThe beauty collection store, represented by Huamei, is extending users’ stay time and increasing the repurchase rate by expanding business and ecology.. In Huamei, you can buy not only beauty products, but also coffee, snacks, drinks, pet products, small household appliances, etc. In fact, Huamei is not only a retail distributor, but also an investor. According to the statistics of China Investment Network, Beijing Huamei Lexiang Technology Co., Ltd., the main company of Huamei, has invested in nearly 10 new consumer brands, mainly in 2021, involving skin care, health care, fragrance and other sub-tracks.In the increasingly fierce competition, it is considered to be an important source of differentiated competitiveness for beauty collection stores to use their sensitivity to trends and their ability to select products to explore and even empower new niche brands first.

If the expansion of categories is not without doubt, thenDigging deep into the service value of beauty is another path of overlapping experience.Lan Tingyuan, project director of L ‘Oré al China Consumer Center, said when talking about the trend in the next 5-10 years,Future products will not only be products themselves, but also need some combination with instruments or medical beauty, even with data and services.

In this regard, beauty brands and traditional department stores/CS channels have innate genetic advantages. For example, Estee Lauder will provide offline SPA services such as frozen platinum, black diamond luxury energy and platinum energy storage for members of different levels; Sephora stores provide diversified services such as hairdressing centers, professional service counters and professional beauty consultants; The offline counter of high-end makeup in Mao Geping will design a makeup trial area for consumers, and be equipped with a professional BA to make up half a face for customers to present the product effect.These offline services can greatly promote the distance between brands and consumers and build brand fan stickiness.

In the past two years, the beauty shop in department stores has been continuously expanded, which has been welcomed by beauty brands and customers.Take Hangzhou Wulin Yintai as an example. By the end of 2021, 18 high-end beauty brands had opened 21 beauty salons, including La Prairie, Mystery of Hailan, CPB, Sisley, helena rubinstein and Fresh. These beauty salons usually have an area of 10㎡-25㎡, allowing consumers to enjoy quiet, high-end and private professional skin care. At the same time, different brands of beauty care are different in techniques, instruments, special products and projects.Become a sharp weapon for brands to maintain high-end customers and enhance brand added value.

Hangzhou Wulin Yintai La Prairie brand beauty house

However, the offline expansion of Zhang Zhilu has not been smooth sailing, especially under the influence of the epidemic, many brands have delayed their plans to open stores. In the past 2021, in addition to Sephora’s accelerated expansion plan, nearly 40 new stores were opened, which is about twice the average annual growth rate since it entered China in 15 years. Compared with the target, the opening rhythm of new beauty collection stores has been greatly reduced. According to the statistics of interface news, the total number of WOW COLOUR stores in China at the end of 2021 is about 135, which is half of the peak of 300, which is contrary to its goal of laying out 1,000 offline stores within three years. Black hole once proposed the rhythm of opening 20 stores in 2021 and aiming for 50 stores in 2022, but so far there are only 14 stores.Behind the competition for high-quality offline space, there is still a need for strong financial strength and stable profitability.

It is worth mentioning that the new domestic brands do not have a strong sense of existence in this offline battle. Yixian e-commerce, where Perfect Diary is located, has laid out offline stores since 2019. By the end of November last year, there were 280 stores. However, according to the founder, affected by the epidemic, one-third of the stores have repeatedly closed, opened and closed, and will implement a more cautious store expansion strategy in the future; Tangduo opened 10 stores from September 2020 to the end of November 2021, "each one is very cautious"; Hua Xizi still has no offline stores and counters.It is not an easy task for new domestic brands that are native to the Internet and have limited profit margins, involving the location of offline stores, supply channels, service experience, and the control of personnel operating costs.

Under the double dilemma of online and offline, many founders of new domestic brands said that this is the most difficult moment. If we can survive this "life and death test period", it is likely that a number of new local international brands will be born, but in which direction should we break through?

Brand going out to sea has become a unanimous choice under domestic pressure.According to the statistics of China Business Daily, more than 20 domestic cutting-edge beauty brands are actively exploring overseas markets. Among them, Hua Xizi, relying on the characteristic advantages of oriental aesthetics, is particularly firm on the road of going to sea. In the past two years, she has made intensive brand voices around the achievements and cases of going to sea.

Hua Xizi is very good at using social media and the power of local talents to explore foreign markets. For example, at the end of 2019, the cooperation with the Japanese blogger "@ ????" triggered a hot discussion among Japanese netizens on Hua Xizi, and related topics once climbed to the seventh place in the Japanese Twitter hot search list; In 2021, TikTok "Micro online celebrity" @meredithduxbury, which found 200,000 fans, released a makeup tutorial video using Huaxizi products. The content exposure rate exceeded 5 million, and it gradually entered major international markets such as North America and Western Europe. At the beginning of this year, the evaluation video of domestic makeup flower Xizi pushed by Jeffree Star, an American top beauty blogger with 10 million+fans and sharp "poison tongue" on Youtube, once again boosted the popularity.

Now Huaxizi has opened official website in English and Japanese, successively opened logistics in Japan, the United States and Europe, and laid out many overseas mainstream social media such as Instagram, TikTok, Twitter, among which the number of TikTok fans has exceeded 200,000, which is growing rapidly.

butDomestic brands often go out to sea with the export of national strength and culture, just as the popularity of Korean cosmetics in China in that year was inseparable from its highly binding Korean culture and leveraging traffic dividends.At present, the gathering places of domestic brands of beauty products are more in Southeast Asia and Japan, which are more suitable in makeup habits, fashion trends and culture. However, for the European and American markets with high entry threshold, great skin difference and more intense competition, the space that can be developed at present is still limited.

It is a relatively wise and cost-effective way to keep and strengthen the brand mind of a certain subdivision efficacy/ingredient/category.Taking the skin care track as an example, iResearch data shows that consumers’ demand for effective skin care is increasing, and the driving effect skin care products continue to increase at an average annual compound growth rate of nearly 30%; According to the survey data of the Chinese Medical Doctor Association, more than 70% of the people think that they have sub-health skin conditions, and they can solve skin problems in a targeted manner, and they are more likely to be favored by consumers with exclusive ingredients and formulas.

For example, Winona, with its natural plant ingredients and medical background, has become the first brand of sensitive muscle skin care in China, and has achieved a certain dominant position in the blue ocean of dermatological skin care products. Run Baiyan and Kuadi, owned by Huaxi Bio, have formed the appeal of not losing big names in medical meiquan by virtue of their exclusive advantages in the patented technology of hyaluronic acid components; The core of Lin Qingxuan’s shelling of Chanel some time ago lies in the dispute between users’ minds about the ingredient of camellia. Although netizens have different opinions, they have at least gained a free publicity position in strengthening Lin Qingxuan’s cognition and association with camellia.

If the above two strategies are more short-and medium-term strategies, it is a long-term doctrine that is difficult but must be adhered to to to effectively improve R&D and product strength and precipitate brand equity.At present, the leading new domestic brands are already making changes, such as Perfect Diary gradually upgrading the R&D team, and the proportion of R&D expenses has increased from 0.4% in 2018 to 1.3% in 2020; Hua Xizi hired Li Huiliang, deputy general manager, chief technology officer and core technician of Huaxi Bio, to be responsible for brand research under the brand. In the past year, the number of patents of Hua Xizi’s parent company reached 106, including 28 invention patents, and the number of new patents reached 50.

Although there are still many gaps compared with international beauty brands, this R&D competition has already started. Blessings and misfortunes depend on each other, and it is expected that the consolidation of R&D foundation will make generate’s user thinking and product iteration ability, which new domestic brands have always been good at, have greater potential energy, rather than "floating on the surface".

Five group honors with the highest gold content in football! Will the Saudi Premier League be on the list?

Five group honors with the highest gold content in the football world.

Fifth place, five major league champions. Including Premier League champions, La Liga champions, Bundesliga champions, Serie A champions and French champions. The Premier League is the hardest to win in recent ten years, but it doesn’t mean that the winning team is the strongest, such as leicester city in the 15-16 season. La Liga, however, has the highest level of technical flow. No matter whether it is Real Madrid or Barcelona or even Atletico Madrid, it has the strength to compete for the Champions League before, so it was crowned as the top three in the Western Conference. The three teams also won all La Liga titles in the past 20 years. The last time other teams won the prize dates back to Valencia in 2004. The Bundesliga is the most stable, Bayern has won 11 consecutive championships, Ligue 1 and Serie A Om Tang Nuo, but the attention is slightly lower. Messi and Robben won the most prizes in the five major league titles, with 11 seats. Messi’s 12 seats should not be a big problem. It is worth mentioning that Cristiano Ronaldo wants seven seats.

Fourth place, champion of the America’s Cup, Europe and South America are the two best places for football on earth, and America has no weaknesses. This is also a fact. Many people will say that the America’s Cup has been held too many times, so it has no gold content. This is a misunderstanding, and it may be a double standard. First of all, every year in the Champions League, some people think that the gold content is the highest. There is one more America’s Cup, but it has been devalued by some people. What can it be if it is not a double standard? Secondly, there are not many America’s Cup. It will be held normally in 2015, and the centennial America’s Cup in 2016 will be held normally in 2019. In order to keep pace with the European Cup, 2023 will be held in 2021 in advance. Apart from the centennial America’s Cup, the math football teacher doesn’t know much. As for the level, there is not much difference with the European Cup. Anyway, there are often dark horses killed halfway and finally won the championship. Italy, the former European Cup champion, was swept 3-0 by Argentina, the America’s Cup champion, and it can also be seen that this is the case. Normal people know that.

Third place, the Champions League trophy. It’s too big to be a cup, and the level of competition in the Champions League is very high. If it’s hard to say, it must be difficult. It’s hard to win the championship for the teams in the five major leagues and other European leagues. Many teams even qualify for the competition. But it’s simple to say, as long as you are in the giants and the various fronts are extremely luxurious, anyway, the Champions League will be held every year, and you will come back next year if you don’t win this year. For a team like Real Madrid, it’s like cutting leeks. It’s not who is strong, but everyone is strong and profound. Ten people with a giant baby can win the championship. Besides, everyone is at the top level, so if you want to win the Champions League, the platform is very important. Many people have never worked hard for a lifetime, such as Luo, but some people are lucky to stay in Real Madrid and run cups every year. In fact, leaving Real Madrid is just like that. Like Ramos and Pepe. Heng Tuo is the player who has won the Champions League the most times, with a total of six times. No one has ever come before and touched porcelain. Of course, the gold content of the Champions League can also rank third. After all, the economic level is there, but it must be said that the highest is indeed kilometers away. Otherwise, the wind support of the six Champions League has long been the first in history, which is as funny and timid as James thinking that he is the leader when he wins a championship.

Second place, European Cup. The European Cup is the second largest event in sports, but it is not necessarily how high the level of competition can be and how horrible the difficulty of winning the championship can be. Otherwise, it will not always be a dark horse, the third place in the group will not be able to win the championship, and the European and American Super Cup will not be defeated by the America’s Cup. However, its influence and commercial value are really good, and its gold content ranks second, which is barely enough.

The first place, of course, is the World Cup. It is almost impossible to eat grapes to say that the World Cup has no gold content. Under the background of sour grapes and the hopeless resurrection of Mu Rongfu, first of all, the World Cup is held every four years. How many four years can a person have in his life? Besides, athletes have not yet. Those who have participated in six World Cups and participated in more than a dozen competitions in the Champions League. Secondly, is the World Cup really just for 32 teams to play for a month? The top 32 players who can enter the finals are all kicked in from the qualifiers, and no one has the privilege except the host. For example, the top 40 players in Asia need to play in groups first, and the top 12 players will be decided, and then the top 12 players will play in groups to decide four and a half places. This round trip involves all teams in almost all countries and regions in the world, and it will take three or four years, but it is really funny that some people say that there is no gold content. Finally, everyone who knows football knows that only one athlete can be as full of energy and go all out as playing the World Cup in other events, and all teams on the World Cup stage, even if their strength is weak, can burst into amazing fighting capacity. As for the influence of the World Cup, needless to say, it may be second only to the Riyadh victory in the Saudi Super League.

Come, enrich my knowledge | Bill Gates favorite book list first annual exposure

Every year-end or holiday, Microsoft founder Bill Gates Bill Gates will continue their "book selection" in the traditional personal social media platforms, recommended books of the year list of books he had in mind for everyone.

Not long ago, Bill Gates once again to share with you the five books, compared with previous years of books, five book clear "Technology sense of" full, contains two great science fiction, and discuss the future development of technology books let us work together to preview it!

Klara and the Sun

– Kazuo Ishiguro

This is caused by

The Nobel Prize in Literature

Winner Kazuo Ishiguro newly published science fiction story takes place in a dystopian future,

It tells the story of the friendship between the generated artificial intelligence robot Clara with a sick little girl.

Gates Book Review – "

Power is not evil robot

Instead, they can serve as companions to accompany people. This book got me thinking, has a super intelligent robot lives will be like – we had them as a technology, or

More important things

. "

Project Hail Mary

– Andy Weir

Project Hail Mary from the "Mission to Mars" The Marsian author Andy Weir (Andy Weir) hand, and "Mission to Mars" This book also appeared in the 2020 Bill Gates

Summer reading list

superior. It tells the story of a high school science teacher awoke to find himself in another galaxy,

Also take up the task of lifting the earth crisis.

Gates Book Review – "The story is about how he uses science and engineering to

save the world

. This book is very interesting, I’ll read it all weekend. "

Hamnet

– Maggie O’Farrell

This year, Bill Gates is recommended only a single book

Historical novel

The author wrote it with a fictional way how sad tear a family, explain how Shakespeare was writing his sorrow into power.

Gates Book Review – "If you’re a fan of Shakespeare, you’ll love this touching novel,

It tells the story of Shakespeare’s personal life affect the creation of one of his most famous plays.

"

A

Thousand Brains: A New Theory of Intelligence

– Jeff Hawkins

From technology entrepreneurs Hawkins (Jeff Hawkins) this book

More superficial

Way to introduce the sophisticated mode of operation of the human cerebral cortex,

More imagination and provides clues for the future of machine learning and artificial intelligence.

Gates Book Review – "Hawkins identity may be best known for co-inventor of the PalmPilot, but he spent a few years time to study

Neuroscience and machine learning

The link between this book is the best introduction to his thought. "

The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race

– Walter Isaacson

It was awarded in 2020

Nobel Prize in Chemistry

Jennifer Doudna biography of the story,

She was "God scalpel said," the CRISPR gene editing technology has attracted attention.

Gates Book Review – "CRISPR gene editing system over the past decade

Coolest, perhaps most importantly,

One scientific breakthroughs. This book is about the Nobel laureate biochemist Jennifer Doudna and her colleagues is how to find it.

Author Isaacson nicely highlights the most important ethical issues in genetic editing.

"