上海私人品茶

Original xiangma new consumption 101

Author: Xiangma | Editor: Ge Weiwei

"Even if you are sealed as a’ God’, you can’t slack off."

Good article 3535 words | 6 minutes reading

The title map comes from the movie "The Richest Man in Xihong City"

As a Shangchao brand, Fat Donglai is hot now, but it is an undeniable fact that Fat Donglai’s self-operated supermarket has never left Henan or even entered Zhengzhou, the provincial capital.

However, in the eyes of Yu Donglai, the founder of Fat Donglai, geographical limitations no longer seem to be a problem-when asked if Fat Donglai would drive to Zhengzhou, he replied: "If you go to Yonghui, you will come to Fat Donglai?"

The background of this question and answer is that Fat Donglai launched a 19-day explosion reform of Yonghui Supermarket Zhengzhou Xinwan Plaza Store. The product structure after the reorganization of the latter reached more than 90% of the product structure of Fat Donglai, including moon cakes, craft beer, fruit juice, laundry detergent and other products with "DL" logo.

According to media comparison, these private brand products are priced the same as those in the self-operated supermarket in Pangdonglai. In addition, the supermarket’s dynamic line layout, equipment and facilities, service capacity and employee welfare are all comprehensively studied.

From the user’s point of view, Zhengzhou consumers go to the Yonghui store mentioned above, and the shopping experience is indeed similar to that of Fat East. From the industry’s point of view, their own brands have been sold to more places through the explosion of stores, breaking the previous geographical limitations of Fat East and further enhancing the competitiveness and influence of Fat East. Pang Donglai also admitted that the development of private brands should be "benchmarked against world-class standards".

Obviously, Fat Donglai is playing a big game of chess.

The power of a craft beer

First of all, thanks to the strong traffic and brand effect of Fat Donglai, the explosion-reformed stores that cooperated with it received good results after resuming business.

Taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, local media reported that on June 19th, the supermarket opened for business. In just one minute, there was no vacancy in the queue entry area of "Jiuqu Ileum", followed by current restriction, purchase restriction and waiting for one and a half hours, but it still failed to reduce the enthusiasm of consumers.

Yonghui Supermarket revealed that Zhengzhou Xinwan Plaza Store sold 1.88 million yuan on the first day of business resumption, which was 13.9 times the average daily sales before the reform; There were 12,926 passengers on that day, which was 5.3 times of the average daily passenger flow before the reform. "The reform has achieved remarkable results."

Yonghui Supermarket after the reform, Tuyuan Yonghui Supermarket

It is worth noting that, according to reports, Fat Donglai did not charge any fees and did not involve any return. "And many costs such as helping the team’s salary, transportation and accommodation are all borne by Fat Donglai."

Then, the question is coming. What does Fat East want? The answer is four words: own brand.

Still taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, a large number of self-owned brand goods from Pangdonglai have settled in, among which DL craft wheat beer can be called the "most beautiful boy" in the store.

You know, this beer is still sold out when one person is limited to one case. That night, the store had to announce that due to the excessive passenger flow during the resumption of business after the reform, in order to ensure customer safety, the sales of DL craft beer were suspended.

A craft beer broke out with great power, showing the strength of Pangdonglai’s own brand, not only in Yonghui Supermarket Zhengzhou Xinwan Plaza Store, but also in other explosive stores.

For example, the relevant person in charge of BBK revealed that in May 2024, the sales of Pangdonglai’s own brand goods accounted for 28.22% of the total sales of BBK Changsha Meixihu Store.

This store is the first BBK store in Pangdonglai. At the beginning of the explosion, BBK said that the store would introduce "20 popular products worthy of recommendation from Pangdonglai", including DL craft wheat beer, DL orange juice, DL enzyme sterilization and mite removal laundry detergent, DL instant oatmeal and so on.

Fat people from the east are popular with self-operated goods, and the new retail business review photo.

Fat Donglai’s own brand products not only attract consumers who go shopping in supermarkets, but also appear in the purchasing service of "Changsha helps buy fat Donglai goods", and its appeal is self-evident.

Behind the popularity of Fat Donglai’s own brand, Chengdu Business Daily learned from the media "Red Star Capital Bureau" that Fat Donglai’s own brand products are not produced by itself, but rely on different suppliers.

A supplier revealed that the specifications and proportions of these products are customized, and they are produced by Pangdonglai and suppliers, with exclusive formulas, "not simple OEM products".

According to Zhuang Shuai, the founder of Bailian Consulting, Fat Donglai has made its own brand an independent brand by "helping" other supermarkets and completed multi-channel expansion.

In other words, after this campaign, Fat Donglai is not only a supermarket retailer, but also a brand with insight into consumer demand and holding many popular goods. The combination of the two has enhanced the competitiveness and influence of Fat Donglai.

"God" is not omnipotent

In the past two years, the influence of Fat Donglai has continued to rise, but in fact, it has been well-known before.

As early as 2017, Lei Jun, the founder of Xiaomi, visited Henan and specially went to Xuchang Pangdonglai Times Square for "pilgrimage study". In the micro-headlines released at that time, Lei Jun pointed out: "Fat people come from the east, and the retail industry in China has always existed like a god …"

Look at the influence of Fat Donglai now, especially the sales record won by other supermarkets after the explosive reform, which makes Fat Donglai have the meaning of being deified.

Why is Fat Donglai deified?

The New Retail Business Review believes that it is because the founder, Yu Donglai, stuck to the bottom line and meticulously and deeply implemented the altruistic spirit. In Donglai’s own words, "the best marketing is sincerity, and the best service is goods." As long as we persist in sincerity and insist on selling high-quality goods, there is no reason not to succeed. "

These words seem to be "the truth", but in fact they are a kind of strategy, especially for developing their own brands.

This is because, if you develop your own brand, you can gain a certain cost advantage without middlemen to earn the difference, and you can also sell at a low price. However, if you blindly pursue low prices, you may ignore the control of product quality, thus undermining consumers’ trust in products and brands, leading to "voting with your feet."

According to Lianshang. com, relevant investigation reports show that high-income consumers are more picky about where to buy their own brand products, and about 65% consumers only buy their own brands from certain stores they trust. "As a strategic breakthrough point for the future development of the industry, solving the problem of private brand trust is the key."

How can we solve the "trust problem" Here in Fat East, the solution can be summed up as "insisting on sincerity and selling high-quality goods".

The aforementioned DL craft beer is evidence. Some netizens compared and analyzed that DL craft beer pays attention to raw material selection and brewing technology. The ingredients list only contains water, barley malt, wheat malt, hops and yeast. It is brewed by traditional German technology, and its body is full of aroma. In a word, it rejected "technology and hard work".

Tuyuan JD.COM

The same is true of fruit juice. For example, the packaging of orange juice indicates that about 15 oranges are used for squeezing, and no preservatives are added, only water and concentrated fruit juice are used.

In an internal sharing, Yu Donglai reiterated that selling things is real and frank. "You are thinking about the society, and the society also gives you back trust." The result of trust must be beautiful.

It is not difficult to see that through high-quality goods and sincere service, Fat Donglai has established a sustained and solid trust relationship with consumers, which is the underlying logic for its own brand to be strong.

However, on the other hand, private brands need comprehensive operation. Even if they come from the fat east and emphasize "sincerity" and "quality", it is impossible to play every product.

In fact, "Red Star Capital Bureau" visited many stores in Xuchang and found that "Fat Donglai has almost no price advantage in Xuchang" among many categories of goods and services.

In terms of expansion, there are still some fresh products that have a large loss, and some products are not very popular-this is also easy to understand. At present, there are about 20 popular products among more than 400 private brand products from Fat East.

For this reason, Fat Donglai needs continuous and refined operation, and needs to rely on popular single products such as craft beer to keep the overall gross profit margin of Fat Donglai in the range of 4%~5%. Compared with the gross profit margin of the retail industry, which is usually below 3% or even at a loss, Fat Donglai’s achievement is more eye-catching, but there is still much room for improvement.

From this perspective, "God" is not omnipotent. Like other supermarkets, we can’t slack off in products, services and comprehensive operations.

See clearly the ambition from the fat east

After reading the above analysis, we can say that there is really no need to deify Fat East, but it is necessary to see the ambition of Fat East by combing the development of its own brand.

It is worth mentioning that, whether in the self-operated supermarket of Fat Donglai or in the supermarket of explosive reform, the ambition of Fat Donglai is publicly visible. According to the slogan content of these stores, the development standard of Fat Donglai’s own brand is "benchmarking world-class standards, independence, innovation, quality traceability, environmental protection and sustainability".

New retail business review photo

Recently, Ji Zhongzhan, an enterprise development strategy consultant who went to Xuchang to visit Pangdonglai, also wrote that "the products from Pangdonglai are first-line brands selected according to EU standards, or they can make their own brands according to world-class standards".

In other words, Fat Donglai demands himself by world-class standards and is in line with world-class enterprises.

"It will come to a certain time and become a member of the best sequence of world business." In an internal management sharing in February last year, Yu Donglai said: "In some respects, you are excellent, and in some respects, you may not be as good as others, but in general, you are creating beauty. In the future, you will be able to influence outstanding enterprises in the world like Costco, Sam Member Store, Ito Yokado and Oleqi, so that there is no competition between them, and they are all good and benign interactions with each other."

Taking these remarks apart, we can see that Costco, Sam member stores, Ito Yanghuatang and Oleqi are all deeply cultivating their own brands.

In the 2023 China Shangchao Private Brand Case Report issued by China Chain Store & Franchise Association, 10 private brand star commodity development cases from Shangchao and convenience store enterprises were selected, including Costco, Sam member store and Ito Yanghuatang.

As for Oleqi, it is one of the world-renowned low-priced supermarkets and pioneers of its own brand model, with 57 stores in Shanghai, which has a profound influence.

The long-term goal of Pangdonglai is not only to be in line with these "excellent enterprises in the world", but also to influence them in the future, to influence outstanding enterprises with world influence, and to jointly promote good business.

At this point, the big chess that Fat Donglai is playing is gradually clear. The question is, can it achieve the expected goal?

The development of private brands and the leap of influence can help achieve the goal, but the final result needs to be "double verified" by the market and time.

References:

1. "Fat Donglai" revolutionized Yonghui, and its sales increased by 13 times ",Spicy with chopped pepper.

2. "Fat Donglai" Helping "Shangchao: Exporting its own brand, a supermarket and a supplier", Red Star Capital Bureau

3. "Fat Donglai" Explosive Reform "Yonghui: A Win-Win Experiment in the Spotlight", Southern Weekend

4. "I wish the society more fat people from the East and less Xu Jiayin", the old chair coach.

* If you have any comments or suggestions on this article, please contact Retail Jun (lingshoujun2018).

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Original title: "Fat East is not omnipotent"

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1905 movie network news On November 26, Zhou Xingchi Tieba exposed a photo of Xingye’s new film, and gave important information: Xingye’s new film will be released during the Spring Festival of 2019. In the picture, Xingye, wearing a hat, lowered his head and smiled, with a large golden letter on his head: "Zhou Xingchi’s new work is completed", and there is also the words "Zhou Xingchi Tieba" in the lower right corner.

　

It seems that 2018 was a very productive year for Star Lord, with more than one new film on hand. But the only thing that can be confirmed is that the filming started in March this year and was completed in June. The news of the start of "King of Comedy 2" has always been circulating in the community, and there have been suspected on-set photos before, but they have never been confirmed. Yao Chen and Wang Baoqiang are rumored to star in the movie.

Suspected set photos of "King of Comedy 2"

In addition, there is also a film "Plan D" that is said to be produced by Stephen Chow and directed by Qiu Litao, which tells the story of the dream of becoming an excellent actor. It is similar to the story of "King of Comedy", so many people suspect that "Plan D" is the "King of Comedy 2" that Xing Ye wants to shoot. The star of "Plan D" is also said to be Wang Baoqiang.

"Plan D" Synopsis

This time the poster was exposed, there were many doubts, and it was difficult to confirm which new film was finished. Moreover, the style of this poster was also a little sloppy. Whether it was the news released by the Xingye team, and how credible it was, still need to be confirmed. After all, when "Mermaid 2" was finished, there were also the set photos posted by Lin Yun, which seemed more formal.

　

At present, the Douban entry "Plan D" has replaced the poster with the poster exposed by Stephen Chow Tieba.

As consumers’ acceptance and demand for new energy vehicles continue to rise, brands have increased their R & D and innovation efforts, and actively launched models that integrate more cutting-edge technology, comfortable experience, and excellent quality to meet the diverse needs of the market, thereby further enhancing the brand’s market competitiveness. The new M7 Ultra, which was newly launched at the end of May, has quickly become the focus of the market with five extraordinary upgrades. It is set to exceed 30,000 units in 20 days of listing!

Dading super 30,000, delivery super 10,000, ranking first in sales of new power models in 2024

The official poster shows that the Wenjiexin M7 Ultra has exceeded 30,000 units in just 20 days since its launch, fully demonstrating the enthusiastic pursuit and deep trust of consumers. Not only that, the Wenjiexin M7 Ultra quickly exceeded 10,000 units in just 18 days, setting a delivery record for new power models in the Chinese market. At the same time, the Wenjiexin M7 also became the first new power model to exceed 100,000 units in 2024! This milestone achievement further consolidated its leading position as a "national SUV" and injected strong impetus into the development of the brand.

Driven by the excellent market performance of the new M7 and the hot sales of the new M7 Ultra, the new M7 series models have achieved remarkable results. As of June 16, the cumulative sales of the new M7 series reached 100,900, which not only ranked first in the sales list of new power models in the Chinese market in 2024, but also successfully surpassed the sales of the competing ideal L7 + L8 models, proving its strong market appeal and high recognition by consumers. Why is the new M7 Ultra so popular?

Five extraordinary upgrades, the ultimate smart price ratio, and the continuous leadership of hard core strength

Wenjie’s new M7 Ultra is a collection of "five extraordinary upgrades", bringing consumers an extraordinary experience with a more pleasing appearance, a more luxurious interior, a smarter smart car, and a more comfortable chassis. In terms of appearance, Wenjie’s new M7 Ultra follows the latest family-style front face design. The exquisite small grille makes the front of the car present a more complete profile, giving the whole car a stronger sense of technology. Standard with new 20-inch double seven-spoke star flicker wheels, the appearance is higher. Optional 21-inch double ten-spoke sports wheels, full of aura. The new interstellar blue body color and red tea orange interior color create a flagship homologous high-end texture and technological luxury.

In the interior part, the Hongmeng smart cockpit of the new M7 Ultra has added a star ring scatter, which allows the sound to cover the whole cabin more evenly. The logo star ring wraps the acoustic scattering groove with crystal texture, and cooperates with the dynamic lighting design, which has both sound and color. At the same time, it also makes Xiaoyi more concrete, sound and light linkage, and interaction more ceremonial. The oversized interior space upgrades the new Shuyun seat, which is based on the ergonomic spine line design, with precise fitting, and cooperates with the seat’s electric ventilation, heating, massage and adjustable waist support, providing a comfortable ride like a first-class seat.

The new M7 Ultra comes standard with HUAWEI ADS 2.0 high-order intelligent driving system, upgrades the 192-line lidar, the highest line number of mass-produced vehicles in the industry, and the whole vehicle is equipped with 27 sensing hardware. With high-performance computing platform and Huawei’s self-developed anthropomorphic algorithm, it realizes more comprehensive intelligent security protection and easier intelligent driving experience. As of May 2024, the urban pilot NCA has opened 40,000 + cities and towns, and the total mileage of intelligent driving is 220 million kilometers. The computing power of cloud learning and training has been increased to 3.5E FLOPS. It can not only be driven across the country, adding a comfortable feeling to the journey, but also driving better and better in the continuous evolution, making every trip easier and more comfortable.

Huawei Advanced Intelligent Driving also has the industry’s ceiling-level active safety capability, supporting omnidirectional anti-collision. Among them, the maximum effective range of the forward AEB is 4-150km/h, and the braking speed is increased to 120km/h, so as to achieve "people have my own advantages", and the lateral and backward active safety is "people have none". Statistics show that from September 2023 to May 2024, the new M7 actively avoided more than 80,000 possible collisions, effectively reducing the risk of accidents for users. In addition, Huawei Advanced Intelligent Driving also supports 160 + scenarios of intelligent parking, which can easily deal with crowded parking lots and difficult parking spaces.

In terms of driving comfort, the new M7 Ultra upgrades the CDC continuous variable damping shock absorber, and automatically adjusts the soft and hard suspension for different usage scenarios, bringing a more luxurious driving texture. Relying on Huawei’s hardcore technology, the new M7 Ultra realizes the intelligent coordination of ADS preview and CDC shock absorber automatic adjustment, further optimizing the driving experience. The software and hardware are fully upgraded, and with the joint adjustment of Huawei German Research Institute, the test result of the new M7 Ultra has been improved to 75.5km/h, effectively improving the stability and safety of driving control.

The new M7 Ultra has been upgraded with five extraordinary upgrades, reshaping the new benchmark of the value of the "National SUV". At the same time, the starting price of the 289,800 and the first-sale car purchase rights of the highest 35,000 have brought consumers a value-added experience without increasing the price. It has undoubtedly become the best choice for home smart SUVs.

　　International online comprehensive news: The heads of more than 20 major domestic enterprises engaged in online performances (live broadcasts) jointly issued the "Beijing Webcast Industry Self-discipline Convention", promising that from the 18th, webcasting rooms must be marked with watermarks; Content storage time is not less than 15 days for future reference; All anchors must be real-name certified; For anchors who broadcast political, gun-related, drug-related, violent and pornographic content, serious cases will be blacklisted; Auditors conduct 24-hour real-time supervision on the live content on the platform.

　　The brutal development of webcasting industry

　　The extremely low industry threshold and the temptation to make money without leaving home make the network anchor team expand rapidly and fall into the strange circle of barbaric growth. In order to become popular, some network anchors should take off what they shouldn’t, show what they shouldn’t, do what they shouldn’t, and say what they shouldn’t, at the request of fans, in order to let the "golden master" get the so-called stimulation and pleasure. The original clean live broadcast room was made a mess.

　　Low barriers to entry in the industry

　　The surging webcast lowered the threshold of popularity and made it possible for many grassroots to become famous overnight — — A microphone and a camera have become the gold digging tools in cyberspace. According to media reports, on the webcast platforms such as Betta, Crouching, and Show Together, popular anchors with an annual income of millions of yuan are fully grasped, and some even earn more than 10 million yuan.

　　Some anchors do whatever it takes to become popular.

　　"Earn six figures a month" and "reward" … … The kaleidoscope-like webcasting makes the anchors rich and admired. At the same time, some anchors do whatever it takes to "get out of position". According to reports, an online male anchor named "play is Happy" broke into a school in Nanjing and publicly broadcast live to harass girls. What is even more paradoxical is that after the behavior of the network male anchor was stopped by the security guards in the school, his fans did not condemn the anchor but abused teachers and students online … …

　　The income of network anchors mainly depends on netizens’ "reward"

　　A staff member of the webcast platform revealed that the income of the network anchor mainly depends on the "reward" of netizens. As long as you are willing to take off and show off and meet the requirements of the "golden master", the "reward" will be high. Among the fans of the anchor, "local tyrants" abound, and they can spend a lot of money on their favorite anchors without even frowning. In order to make fans happy and get more "rewards", anchors naturally show their magical powers and perform heartily, making the network anchor space a low-level, vulgar and indecent place.

　　A 12-year-old boy from Minhou, Fuzhou stole 30,000 yuan from his mother to give a gift to the network anchor.

　　Xiaolin, a 12-year-old fifth-grade primary school boy in Minhou, stole his mother’s mobile phone to buy expensive virtual goods for the anchor in order to please his favorite network anchor, and spent nearly 30 thousand yuan a month.

　　Netizens spent 50,000 yuan on gifts just to keep the female anchor calling his name.

　　A fan with a live ID named "Dungeon Warrior" said that he had spent more than 10,000 yuan for his favorite female anchor since last year, which was nothing compared with those local fans who lavished millions. "In that world, as long as you spend money, you are the king. This is the feeling that watching star videos won’t happen at all. The female anchor will always interact with you. You can’t understand the satisfaction of calling your name and saying thank you and love you in front of tens of thousands of people. This gives me a sense of power and a strong sense of superiority, which makes me feel stronger than all the men in the room, especially with dignity, as if I control the world. "

　　The competition in online celebrity is fierce, and the interest chains are interlinked.

　　It is precisely because of online celebrity’s profitable capital that many companies, seeing the unlimited business opportunities, have started to concentrate on signing contracts and training, and input them into the live broadcast platform. "I’m Zero Egg" is a student at school. She emphasizes that she has natural characteristics without artificial synthesis. After being signed by a brokerage company, she will broadcast live on the Dragon Ball platform. In addition to the basic salary, the extra income from the live broadcast will be shared with the platform and the brokerage company. According to her, "most anchors are pushed to the live broadcast platform by brokerage companies, and some small platforms have less budgets and more direct docking with anchors." She said that even if a contracted anchor wants to get the top page, it is generally necessary for the anchor to apply for the top request with the company. "Then the company arranges the top through the registration order, but the chance of being topped is very small."

　　Is it feasible for the popular anchor to enter the entertainment circle offline?

　　Some people think that the live content of these eyeballs, such as posing, selling cute and playing cute, singing and telling jokes, may one day be bored by netizens. In fact, at present, some anchors have stepped out of the narrow space in their homes and gone outdoors and even internationally, and entertainment life such as travel, ball games and star conferences has gradually become live content.

　　Expert suggestion: regulatory legislation needs to be refined

　　Some legal experts said that because the definition of pornography in the current relevant laws is not specific enough, webcasting frequently plays "edge ball". Webcast, as a new product, should be based on its characteristics, and introduce a new basis to refine the supervision of live content, so that the live broadcast platform and practitioners can clearly understand their legal responsibilities. However, in view of the lack of protection for minors in the webcast platform, legal scholars have called for the urgent introduction of a grading system related to Internet content.

　　Autumn always gives people a lonely atmosphere, like a fading picture scroll, pouring out the sadness of parting. The autumn in the Red River Water Town is bright and lush.

　　For Yunnan, the circulation of the four seasons seems to be less and less obvious, and perhaps only this yellow fallen leaf can witness the arrival of autumn.

　　If you want to chase the red leaf scenery, it is better to feel the street of Honghe water town first. This is autumn in the town, and it will be autumn after a short stay.

　　Sometimes I look up at the sky, blue and clear, and my thoughts are infinite. Golden ginkgo, coupled with the blue sky, this transparent sunny and dazzling golden color collides with the unique taste and beauty of autumn.

　　Rather critical always thought that autumn could be called when the trees were full of golden colors. In fact, autumn, when a leaf falls slowly, is so complete and silent.

　　In the season of osmanthus fragrance, the whole red river water town is soaked in the sweet osmanthus fragrance. In perception, the sense of smell often takes the lead. You haven’t noticed the yellow flowers hidden in the branches. A little wind blows, and the faint fragrance first finds the sense of existence.

　　Even the clean streets are stained with osmanthus fragrans, which is unique in autumn, and it looks unique. A sweet-scented osmanthus fragrance makes people stay for a long time. The scenery of the street and the mood of the season are all frozen at this moment in the town.

　　In autumn, there are not only fragrant osmanthus, but also red maple. A maple leaf, from light green to orange red, only feels that autumn has arrived in the world, and I don’t know how much wind and rain are swaying. Brilliant as a flower, flaming like a sunset, like fireworks of life, burning in the branches of late autumn.

　　Walking in such a small town, the traffic between buildings is nothing to do with me at the moment. Enjoy the warmth of sunshine and the quietness of time. I would like to have a cup of good tea and enjoy autumn scenery in this season.

　　Red River water town with abundant autumn colors.

　　So beautiful

　　If you happen to be there.

　　statement

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Source: Honghe Tourism

Zhongguancun Online Message: Lenovo Interpise Hu Xiaomi’s starting flagship chip is the second time.The first time is two years ago, Snapdragon 855, the responsible person of the Lenovo mobile phone business at that time was still the manner we are familiar with the shopkeeper.

After a year, Lenovo once again grab the first hair of the Snapdragon High-end flagship chip and did the world’s first.Where is Xiaomi?The first Qualcomm flagship chip has suddenly collapsed for many years?

In addition to the high-end flagship chip, the second flagship dragon 870 is also losing from Xiaomikou.This makes us have to doubt, is Xiaomi can’t work?The first shot becomes the first batch. It may be better twice. If it is a regular loss, there is really a problem.