36Kr Project Report ｜ Providing big data solutions for ecological space, ＂Morrel Intelligence＂ develops general artificial intelligence Internet of Things technology.
The word "big data" has appeared 14 times in the draft of the 14th Five-Year Plan. It can be seen that, as an important vane of national economic and social development, the 14th Five-Year Plan has still made important arrangements for the development of big data, and the guidance for the development of big data in the plan has been integrated into all chapters. Big data is no longer an emerging technology industry, but is becoming an element, resource, motive force and concept integrated into various fields of economic and social development.
The 14th Five-Year Big Data Industry Development Plan issued by the Ministry of Industry and Information Technology at the end of 2021 further points out that by 2025, the estimated scale of China’s big data industry will exceed 3 trillion yuan, and a modern big data industry system with strong innovation, high added value and self-control will basically take shape.
Up to now, the domestic ecological space big data is still in a relatively blank state, and the digital industry based on ecological space is still in an undeveloped field, and only has small-scale applications in agriculture and water conservancy.
According to the data provided by IBM Business Value Research Institute, the total scale of ecological space in China is over 800 million hectares, of which the environmental data gap is over 78%. Moreover, the existing technical means are mostly low-frequency data monitoring and display, lacking in-depth and cross-industry data statistics and comprehensive learning ability, and unable to deeply process the collected data.
Morrel intelligent technologyCompany Limited (hereinafter referred to as "Morrel Intelligence") is a data service company that provides solutions for "big data in ecological space". Based on ANN (Artificial Neural Network) architecture, the company combines self-developed patent algorithm and uses AGIoT (Internet of Things with General Artificial Intelligence) technology to ensure the completeness of data from collection to analysis and application.
"We collect distributed real-time data through various sensing devices of AGIoT technology, and combine the deep learning algorithm of ANN architecture to fit, analyze, summarize and re-learn the data of various dimensions, thus forming application data units that can face different industries." Yang Li, founder and CEO of Morrel, introduced to 36Kr: "At present, Morrel’s intelligent ecological space big data solution has been widely used in agriculture, water conservancy, fishery, forest fire prevention, disaster prevention, medical treatment, construction, environmental protection and many other industries and application fields."
Artificial intelligence is entering a new stage of development. Traditional weak artificial intelligence is also called narrow artificial intelligence, which can only cover a single application field. General artificial intelligence is also considered as strong artificial intelligence, which can realize more comprehensive intelligence and self-awareness. From the perspective of industrial development, at present, it is moving towards the stage of general artificial intelligence.
The drive of big data has made a great breakthrough in artificial intelligence. Without data learning, it can make a reasonable response through reasoning, so as to interact with things that have never been seen or learned, and it has developed into a mature system to avoid potential risks.
Intelligently, Morrel believes that ecological space big data can be collected, integrated, stored, analyzed and applied through acoustic sensors, biosensors, chemical sensors, RFD technology, satellite remote sensing, video sensing, optical sensors and manual monitoring, etc. Ecological spatial data are mostly characterized by flow, and real-time continuous observation is particularly important. Only by processing and analyzing these dynamic new data in real time, and combining with the existing historical data, can we dig out useful information, provide scientific decision-making, and have more statistical significance.
The R&D capability of Morel’s intelligent ecological space big data solution comes from the accumulation of Bill Electronics (Bill Laboratories) before, and the core team has been deeply involved in AIoT for more than ten years. With its own equipment, products, data and analysis capabilities, it has formed a closed loop of R&D, a closed loop of products and a closed loop of sales.
Yang Li further introduced: The learning speed of this ecological space big data solution based on neural network and AGIoT is much faster than that of traditional algorithms. Morel Intelligent has both algorithm threshold and moat in application layer and data cycle. We now have five expert teams including water conservancy, environment, agriculture, chemical industry and data. Expert teams in different fields can provide timely information feedback and teach our system to learn and grow.
Morrel’s intelligence has been rooted in the agricultural field for the longest time. According to the introduction, supported by Morrel’s intelligence to provide full growth cycle data, China’s first documentary about rural revitalization, The Melody Ripes, the Till the Fall, has been broadcast on CCTV-17 Agricultural and Rural Channel. Through the real-time monitoring of AGIoT equipment, the study of farmers’ personal planting habits, the formulation of soil improvement programs, the realization of fine planting and scientific management, and finally the goal of reducing pests and diseases, reducing costs and increasing efficiency.
Moreover, based on its own high-frequency analysis of data collection, Morrel Intelligent can provide customers with a product traceability platform of full-cycle data services and third-party certification.
In addition, Morel’s intelligent ecological space big data solution not only provides real-time environmental monitoring for kindergartens, but also intelligent health management for municipal road lighting, and also provides real-time ground detection of satellite solar panel deployment devices for aerospace fields.
There are two ways for Morrel to acquire customers. One is to absorb the resources of local partners or distributors through localized operation, and jointly expand the localized business; Secondly, through the combination of Industry-University-Research, cooperation with higher education institutions, and participation in vocational training and vocational certification, we can promote targeted marketing to the end market.
At present, Morrel Intelligent has more than 500 customers, providing 55 categories, totaling more than a thousand sets of equipment, with valid data exceeding 200GB, analyzable abnormal data exceeding 2TB, and annual contract amount exceeding 10 million.
According to reports, its project has achieved the global coverage of the domestic market, and has been expanding the markets of ASEAN and the European Union through agents, with fruitful results. Affected by the epidemic, Cambodia, Vietnam and Indonesia of ASEAN, Germany and Belgium of the European Union will provide localized solutions by agents after the epidemic eases.
Morrel was founded in 2018, and its core team consists of expert teams who have been deeply involved in artificial intelligence, electric lighting, communication engineering, agriculture and forestry science and technology, natural science and other fields for more than ten years. It is a national high-tech enterprise and a national small and medium-sized science and technology enterprise. At present, it owns 17 intellectual property rights and two invention patents are being applied for. It is reported that Morrel Intelligence is starting a new round of financing. The financing funds will be used for equipment investment and R&D investment, and it is cooperating with industrial funds to build its own specialized and intelligent production factory.