Enjoy the world S9 "flying slope" incident, how do brands respond to the public opinion of automobile evaluation?

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI:38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI:24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI:17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI:19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

Dong Mingzhu’s domineering side leakage: I paid for Gree employees with two rooms, one living room and a car.

[Observer Network Synthesis] Dong Mingzhu was once again domineering. Yesterday (February 21st), Dong Mingzhu announced a decision in an interview with the People’s Daily client that she would let every employee live in two rooms and one living room.

In addition to the house, Gree also gives employees incentives such as sending mobile phones and raising salaries. Dong Mingzhu also told reporters in the interview that when Gree cars were produced, "then I will give them".

Dong Mingzhu was interviewed.

Yesterday (February 21st), Dong Mingzhu announced a decision in an interview with the People’s Daily client that she would let every employee live in two rooms and one living room.In the interview, Dong Mingzhu admitted that Gree employees are most worried about the house at present, and she will let all Gree employees enjoy two rooms and one living room in the next few years, and she will pay for it. Dong Mingzhu then further explained that as long as the employees don’t leave, when they retire, the house will belong to the employees themselves.

This is not the first time that Gree has helped employees to distribute houses, as pointed out in a press release issued by Gree official website on November 24th last year. As early as 2005, Gree Electric invested 200 million yuan to establish the first phase of Kangleyuan, an employee living area. The park has a building area of over 120,000 square meters and can accommodate more than 10,000 employees. In 2014, the second phase of Kangleyuan, covering an area of nearly 40,000 square meters and spending 400 million yuan, has also been put into use.

Kangleyuan pictures

Gree’s move is "very local tyrant" and very real, which reminds people of the measures of housing allocation in the planned economy era. Big companies such as Alibaba and Tencent also use the same method to retain excellent employees. The Paper reported in March last year that Ma Yun found Greentown Development Real Estate Co., Ltd., a subsidiary of Song Weiping, and built 380 houses on a plot at Wenyi West Road, Chang ‘er Road, Hangzhou, and sold them to his employees. The price of Ali’s interior room is only 60% of the market price.

Tencent’s plan to help employees buy houses was implemented earlier. According to the Beijing News, Tencent launched the housing plan in June 2011, and will invest 1 billion yuan to provide the first set of interest-free loans for qualified employees in three years. Employees only need to issue a house purchase contract and submit a personal credit inquiry report issued by the central bank, and do not need other physical guarantees.

In 2015, the original plan was upgraded. In the first-class cities such as Beijing, Shanghai, Guangzhou and Shenzhen, the amount of interest-free loans has increased from 300,000 yuan to 500,000 yuan; In addition to the above four cities, the second category of cities has increased from 200,000 yuan to 250,000 yuan.

In addition to sending a house, as a manufacturing giant, Gree’s other welfare policies are even more varied. According to Nanfang Daily, Gree Electric has decided to increase the salary of every employee who has worked for three months by 1000 yuan.

Gree salary increase notice

Subsequently, the person in charge of the marketing department of Gree Electric confirmed the reliability of the content. "This salary increase involves about 70,000 employees, and the company’s per capita efficiency is constantly improving, so we should share the labor results with you." According to the number of people, Gree Electric will increase its expenditure by 70 million per month.

But not every benefit is popular. Gree Electric gave the latest Gree mobile phone 2nd generation to employees as a Spring Festival benefit, but it seems that some employees didn’t "buy it". According to the news of China Business News, a large number of second-hand Gree mobile phones were sold on the Internet, and some sellers claimed to be Gree employees.

According to the inquiry of Observer.com, there are indeed a large number of advertisements selling Gree second-generation mobile phones on the second-hand online trading platform "Xianyu.com", and the price is generally "cut by half".

Screenshot of salted fish net

Gree officially responded that it should not be sold by employees. Moreover, the mobile phone is a company’s welfare, not a deduction, but also hopes to motivate employees to use their own products. As for the problem that mobile phones are rarely seen in the market, Gree insiders told reporters that Gree mobile phones are all self-produced, and at present they are only sold in a small range, online platforms and internal channels. "The overall production capacity is very limited, in order to ensure quality."

He also revealed that at present, the proportion of Gree employees using Gree mobile phones is not very high. "Because the mobile phone production capacity is not large, many employees have never seen it themselves, and employees are very curious. Some core employees of the company have experienced it first."

The possible sellers are related manufacturers of Gree, and some sellers claim that their Gree mobile phones are paid off by Gree related parties at the time of checkout.

In addition to mobile phones, there may be "Gree cars" in the future. Gree Group announced on the evening of February 20th that the company intends to sign a Cooperation Agreement with Zhuhai Yinlong, and the total amount of mutual priority procurement between the two parties shall not exceed 20 billion yuan.

It seems that the failure of Gree’s acquisition of Zhuhai Yinlong last year did not affect Dong Mingzhu’s confidence in entering the automobile industry.Dong Mingzhu also told reporters in the interview that when Gree cars were produced, "then I will give them".

[Observer Network Integrated Gree official website, Beijing News, Caijing.com, Nanfang Daily, etc.]

Zhao Liying took her son out to the mall, and the mother-son interaction showed warmth and caused heated discussions

Zhao Liying takes her son out to the mall

The different reactions of Yang Mi, Zhao Liying, Zhao Ruth and Yang Ying after the big screen at the concert became a hot topic on the Internet. Many netizens especially praised Zhao Liying, believing that she was the most natural when she smiled. This true side won the love of everyone.

Zhao Liying takes her son out to the mall

In addition, witnesses shared the scene of Zhao Liying accompanying her son to think about going to the mall. Zhao Liying was dressed in a simple T-shirt, trousers, and a baseball cap, looking very casual. When leaving the mall, the nanny opened the door for the mother and son. While waiting for the vehicle, Zhao Liying’s face was slightly tired and her skin was a little oily, but she always interacted gently with her son, and the scene was very warm. Think of following her mother closely, showing the close relationship between mother and son. Then, when the vehicle arrived, Zhao Liying carefully helped her son to get on the bus together, and the scene of full motherly love was impressive.

Zhao Liying took her son out to the mall, and the mother-son interaction showed warmth and caused heated discussions

These warm moments of daily life not only allowed fans to see the authenticity and warmth of celebrities as ordinary people, but also aroused widespread praise for Zhao Liying’s gentle image as a mother. Everyone said that such scenes are indeed full of warmth, and people can’t help but feel the happy atmosphere of the family.

Zhao Liying took her son out to the mall, and the mother-son interaction showed warmth and caused heated discussions

Deng Chao played Zhang Wuji’s martial arts practice and injured his eyes, and the new "Yitian" rookie is in charge


Deng Chao plays Zhang Wuji



Deng Chao plays Zhang Wuji


  Yesterday, Zhang Jizhong’s version of "Yitian Dragon Slayer" announced the final lineup. In addition to previously confirming that Deng Chao and An Yixuan played Zhang Wuji and Zhao Min, important roles such as Zhou Zhiruo, Xiao Zhao, Ji Xiaofu, and Yin Susu were all played by newcomers. Deng Chao starred in ancient martial arts dramas for the first time, and deliberately practiced martial arts in advance, but unexpectedly suffered injuries around his eyes.


  Deng Chao injured in practice


  Producer Zhang Jizhong will lead the lead in the opening ceremony of the last Jin Yong martial arts drama produced by Zhang Jizhong in Wudang Mountain, Hubei Province on the 18th. Wang Zhongjun, president of Huayi Brothers, and Wang Zhonglei, president of Huayi Brothers, will attend the opening ceremony.


  Previously, there have been many versions of "Yitian Dragon Slayer". Su Youpeng, Ma Jingtao, Liang Chaowei and others have all played Zhang Wuji. This time, the role is starring Deng Chao, a popular boy. When the reporter checked whether Deng Chao had entered the group, he accidentally learned that Deng Chao was injured. Zhu Mo, the publicity director of Huayi TV drama, introduced that Deng Chao’s first time filming an ancient martial arts drama, he specially asked the martial arts instructor to train the basic skills and movements in advance. Unexpectedly, there was an accident the night before yesterday, and he was injured around his eyes. Since he cannot be contacted at present, his injury is unknown. Huayi Brothers and producer Zhang Jizhong still insist on using Deng Chao, and will shoot Zhang Wuji’s scene after Deng Chao’s injury is cured. Deng Chao will determine whether he can participate in the opening ceremony of Wudang Mountain on the 18th depending on the severity of his injury.


  The new "Yitian" newcomer is in charge


  The vast majority of the list of "Yitian Dragon Slayer" announced yesterday are newcomers, and Liu Jing, the newcomer who plays Big Qiao in "Romance of the Three Kingdoms", has won the role of Zhou Zhiruo. According to Liu Jing’s agency, Liu Jing has also filmed several plays before, but he is not a complete newcomer, but those plays have not been broadcast yet, and the audience is not familiar with them.


  Huayi’s newcomers almost occupy the rest of the important female roles in the film. An Yixuan, He Xiaoyan, He Jiayi, Wang Yan and others will play Zhao Min, Xiao Zhao, Ding Minjun, and Yang Buhui respectively. The day before yesterday, An Yixuan and other leading actors had already entered the group and began to train in advance.


  The main scenes of "Yitian Dragon Slayer" will be filmed in Wudang Mountain, once again in the scenic area. Zhang Jizhong said that the filming agreement has been signed with the Wudang Mountain Special Zone Management Committee, and the crew will be careful at all times when shooting to protect the scenic area from damage.


  - Starring cast


  Deng Chao (as) – Zhang Wuji


  An Yixuan (played) – Zhao Min


  Liu Jing (as) – Zhou Zhiruo


  He Xiaoyan (as) – Xiao Zhao


  Li Shun (as) – Ji Xiaofu


  He Jiayi (as) – Ding Minjun


  Zhang Meng (as) – Spider


  Wang Yuanke (as) – Yin Susu


  Wang Yan (as) – Yang Buhui


  Chen Tingwei (as) – Yang Xiao


 

Editor in charge: Sun Jie

Yuxin Group’s "Ba Qi" made an appearance, and the on-site contracts continued

On October 27, the 15th China (Chongqing) Hot Pot Food Culture Festival was grandly opened, and Ba Qi Juice Soda appeared at the Hot Pot Festival, attracting much attention and signing contracts on the spot.

Signing of major projects(Photo provided by the organizer)

"Spicy Solution Research Institute": Challenge Baqi Spicy Solution Value

In the red sea of the hot pot festival, a touch of "Ba Qi Cheng" is particularly eye-catching. The Jieshan Ba Qi juice soda launched by the first branch of Yuxin Group has become a hit at the hot pot festival. Modern Fan’s slogans "Boss, let’s have a bottle of lime Ba Qi", "Boss, let’s have a bottle of orange Ba Qi", "I like to eat spicy food, and I have a feeling of being blown away"… It has attracted the attention of young consumers, and they have signed up to participate in the Ba Qi Jieshi Spicy Value Challenge.

On-site consumers said that Youzhiliang drinks Ba steam juice soda, which is slightly bubbly and refreshing. Juice + soda opens a double spicy experience, which is really enjoyable!

Ba steam juice soda(Photo provided by the organizer)

Deep cooperation: empowering Chongqing hot pot industry

Yuxin Group is a local private enterprise in Chongqing. After 40 years of development, it has become a comprehensive industrial group focusing on beer brewing, food and beverage, whisky and foreign wine Product Research & Development, production, sales, domestic and overseas commercial property development and operation. As one of the earliest private beer and beverage manufacturers in China, it has reached in-depth cooperation with Chongqing Hot Pot Association to deeply empower Chongqing Hot Pot Industry.

According to statistics, the Ba Qi Spicy Research Institute received thousands of visitors on the first day of its launch, collected more than 300 pieces of customer information, and reached a number of signed customers on the spot. After in-depth understanding of the customers present, they expressed their optimism about Ba Qi and showed a high degree of cooperation intention.

Relevant analysts said that Ba Qi juice soda products have shown a broad market prospect during this hot pot festival, which will definitely inject new momentum into the hot pot industry and make new contributions to the promotion of Chongqing hot pot "food + drink" brand.

Write your own pornographic novels and sell them yourself? Hubei cracked the first case of illegal publishing by online writers.

Cctv newsRecently, the National Office of "Combating Pornography and Illegal Publications" reported that a case of publishing and distributing illegal publications through the Internet was uncovered in Wuhan, Hubei Province, involving more than 10 million yuan, and eight people were sentenced to fixed-term imprisonment.

Since July 2017, the office of "eliminating pornography and illegal publications" in Hubei Province has received a report, saying that Tang, an online writer with the pen name "Mr. Deep Sea", is suspected of selling and selling illegal publications online. The "eliminating pornography and illegal publications" department of Wuhan City, in conjunction with the public security organs of Wuhan City, immediately set up a task force to carry out investigation and arrest. Subsequently, the task force went to many provinces and cities several times, and successively arrested online writer Tang and others, and destroyed four storage warehouses, printing departments and printing houses, and seized more than 20,000 copies of 41 kinds of illegal publications. This case is the first criminal case investigated and dealt with in Hubei Province, in which an online writer illegally published a publication, that is, the author printed his own publication without going through a publishing house.

Police of Wuhan Public Security BureauThe night we arrested him, he was working on a new work in the hotel where he lived.

It is found that Tang has been writing novels on the Internet for a long time, and published his own novels on the website for others to read by writing and serializing. Knowing that the five novels he wrote could not be published by the publishing unit stipulated by the state, Tang contacted Yin and Dong, who opened Taobao shop, respectively, to publish and distribute the above books to the readers through their online shop. The three agreed on the profit-sharing ratio of sales, with Yin and Dong selling in the online shop first and helping to contact printing, and then further selling in the online shop for profit. After investigation, more than 12,000 (12,372) copies of the above novels were printed, and the illegal business amount was more than 1.18 million yuan.

Hubei province "eliminate pornography and illegal publications" officeThe book written by Mr. Shen Hai contains pornographic content, homosexuality including pedophilia, and the reporter claims that it is very harmful to the physical and mental health of minors.

The task force also found out that online shop sellers Yin Mou, Dong Mou and others not only published and distributed illegal publications for writer Tang Mou, but also helped many other online writers to make and sell illegal publications, and the illegal business amounted to several million yuan.

On May 15, 2019, the Wuchang District People’s Court of Wuhan City sentenced the defendant Tang to four years in prison for the crime of illegal business operation; At the same time, seven other defendants, including Yin Mou and Dong Mou, were sentenced to fixed-term imprisonment ranging from one year to three years and six months.

On the new urbanization and the development of real estate market: both "city" and "house" must be people-oriented

  On March 11th, He Jian (first from left), deputy to the National People’s Congress and director of the Housing and Urban-Rural Development Department of Sichuan Province, and representatives from the same delegation discussed that the key to new urbanization is the citizenization of agricultural transfer population. Photo by our reporter Li Jinglu

  On the afternoon of March 11th, Huang Hongyun, member of Chinese People’s Political Consultative Conference and chairman of Chongqing Federation of Industry and Commerce, believed that housing enterprises needed to strengthen product innovation. Our reporter Li Shugui photo

  (Reporter Lin Huocan, Cui Wenyuan, He Wei, Liu Chang, Wu Bingze) The government work report pointed out that urbanization is the only way to modernization and the biggest domestic demand potential and development momentum in China. In the process of promoting new urbanization, how to deal with the stable and healthy development of the real estate market? The reporter of Economic Daily interviewed the delegates and members attending the two sessions of the National People’s Congress. They believe that only by adhering to "people-oriented" can new urbanization and real estate market achieve win-win development.

  Encourage agricultural transfer population to buy houses in cities.

  According to the government work report, this year, China will further promote new urbanization, focusing on three tasks: urbanization of agricultural transfer population, promoting the construction of urban affordable housing projects and the stable and healthy development of the real estate market, and strengthening the management of urban planning and construction.

  "Real estate enterprises should seize the opportunity brought by promoting new urbanization and share the market brought by the urbanization of agricultural transfer population ‘ Cake ’ 。” Chi Fulin, member of Chinese People’s Political Consultative Conference and president of China (Hainan) Reform and Development Research Institute, said that by 2020, China’s urbanization rate may exceed 60%, which is expected to bring about 3.3 trillion yuan of new consumption, and housing consumption will become an important part of new consumption.

  Hu Baosen, deputy to the National People’s Congress and chairman of the board of directors of Jianye Group, said that at present, China’s real estate market is clearly divided, and the pressure of real estate destocking in third-and fourth-tier cities is relatively high. However, from the perspective of urbanization, a large number of agricultural migrants will settle in third-and fourth-tier cities, which will bring huge housing demand. In this sense, new urbanization will become the only way to realize the stable and healthy development of China’s real estate market.

  In order to further encourage the vast number of migrant workers to buy houses in cities, many places have shown "real tricks" to help the agricultural transfer population accelerate the process of citizenization.

  Fan Ping, deputy to the National People’s Congress and director of the Enterprise Management Center of Sichuan Jinxing Clean Energy Equipment Co., Ltd., said that as early as 2014, Meishan City, Sichuan Province launched an initiative to encourage migrant workers to buy houses in cities. For example, the "3+2" housing subsidy policy is implemented, that is, the government subsidizes 300 yuan per square meter of rural residents’ housing purchase, and enterprises give preferential treatment to 200 yuan.

  "This subsidy policy has played a very positive role in stimulating farmers’ enthusiasm for buying houses in cities." Deputy Fan Ping said that the process of "destocking" in Meishan City is accelerating, and the destocking cycle has been shortened from 21 months at the end of April 2015 to about 14 months at present.

  Open the conversion channel between commercial housing and affordable housing

  With the acceleration of new urbanization, all localities should not only accelerate the transformation of shanty towns and villages in cities, but also solve the housing security problem of a large number of rural migrants.

  However, it is not difficult to complete the task of providing affordable housing through government self-construction. Deputy Hu Baosen said that at present, there is a certain gap between the government-built policy housing and the needs of the people, while the commercial housing at the forefront of the market can better grasp the needs of the people in terms of apartment type, area and site selection.

  Therefore, opening the channel between commercial housing and affordable housing, and the government repurchasing commercial housing as affordable housing, has become an important exploration to promote the construction of affordable housing projects in cities and towns and the stable and healthy development of the real estate market.

  Ni Qiang, deputy to the National People’s Congress and mayor of Haikou City, said that at present, there are plenty of public rental housing in Haikou City, but the people’s application enthusiasm is not high and the inventory is large. The government has cancelled the construction of public rental housing and switched to a two-way conversion channel between affordable housing and commercial housing to digest the inventory of affordable housing and commercial housing.

  "We are fully implementing the monetization subsidy policy for public rental housing, expanding the scope of public rental housing protection to non-registered population, and including urban lower-middle and low-income families with housing difficulties, newly employed employees, migrant workers and migrant workers into the scope of public rental housing protection." Deputy Ni Qiang said that in order to further intensify the destocking, Haikou City carried out the reform of the household registration system, making it clear that foreign household registration personnel over the age of 18 can apply for affordable housing such as price-limited commercial housing and low-rent housing if they have lived in Haikou City for more than 8 years.

  Zheng Xincong, deputy to the National People’s Congress and secretary of the Quanzhou Municipal Party Committee of Fujian Province, said that Quanzhou has issued an implementation plan to open the transition channel between commercial housing, affordable housing and resettlement housing. Some counties in Quanzhou are moderately repurchased by the government as affordable housing such as resettlement houses.

  "We gradually pay equal attention to physical security and monetary subsidies, and encourage those who meet the conditions of public rental housing to rent first-hand commercial housing. The municipal finance will give 30% rent subsidies, and encourage those who meet the conditions of price-limited housing to buy first-hand commercial housing, and the municipal finance will give subsidies." Deputy Zheng Xincong said that Quanzhou has also established a docking sales platform for commercial housing and households without housing. According to the principle of voluntariness, the housing provided by development enterprises at a price lower than the market price (85%) is included in the unified platform of government affordable housing and sold to the workers without housing in sanitation, public transportation, taxis and other industries.

  Increase the proportion of monetized resettlement in shed reform

  According to the government work report, 6 million shanty towns will be renovated this year, and the proportion of monetized resettlement will be increased.

  He Jian, deputy to the National People’s Congress and director of the Sichuan Provincial Department of Housing and Urban-Rural Development, said that by 2020, Sichuan Province should basically complete the goal of transforming urban dilapidated shanty towns. "We will make every effort to promote monetized resettlement according to local conditions, and strive to achieve a monetized resettlement ratio of over 50%". Moreover, in the renovation of dilapidated shanty towns, the government will increase financial input, raise funds through multiple channels, ensure that local government bonds are given priority for related construction, and promote the implementation of security factors such as land and funds. At the same time, it will also accelerate the government’s purchase of shed reform services.

  "The implementation of monetized resettlement will not only meet the wishes of the masses, but also improve the production and living conditions of the people in need in a short time and improve the resettlement efficiency." Zheng Weiyong, deputy to the National People’s Congress and chairman of Zhongxin Town People’s Congress in Daozhen, Guizhou Province, said. In order to carry out the relocation project of ecological immigrants, Zhongxin Town plans to relocate 218 households this year, and 200 households are willing to implement monetary resettlement. Deputy Zheng Weiyong suggested that in the process of monetary resettlement, in addition to giving farmers reasonable resettlement funds, they should also work closely with the financial sector to increase the credit line, solve the mortgage problem and provide them with necessary loan support for buying houses in cities.

Stick to exercise, what changes will happen to your body? Understand in one article ↓

Insisting on exercise is good for physical and mental health. Many friends, because of hard exercise, have healthy bodies. There are still some friends who are unable to act for various reasons. After all, exercise is really: too tired!

What are the benefits of insisting on exercise? Today, we will give you a wave of chicken blood.

01

"I have been running for 5 years, from more than 160 kilograms to 120 kilograms. My high blood pressure, moderate fatty liver and overweight have long since disappeared."

analysis

Exercise is one of the most active and effective methods to prevent obesity, which can not only help control weight and improve physiological function, but also prevent weight rebound and reduce the occurrence of chronic diseases related to obesity.

In addition, adhering to regular exercise can also improve heart function and vascular elasticity, lower blood pressure, reduce inflammatory factors, regulate blood lipids, reduce cardiovascular risk factors, effectively prevent cardiovascular diseases and promote the rehabilitation of cardiovascular patients.

02

"The biggest feeling that insisting on exercise gives me is that I feel energetic every day and my life and work become very relaxed."

analysis

Regular exercise is good for brain health, which can not only cause good emotional and state reactions, but also reduce the release of inhibitory neurotransmitters and delay central fatigue, thus making life more enjoyable and work easier.

03

"After running for three months, the body fat dropped from 30% to 17%. Now you can clearly see the abdominal muscles, and people are much lighter. I will continue to refuel and strive to make myself stronger and healthier. "

analysis

Aerobic exercise belongs to the exercise in which the amount of oxygen consumed and the amount of oxygen absorbed are equal. Long-term and moderate-intensity exercise can increase body fat consumption and is an ideal way to reduce fat.

Three simple steps to master moderate-intensity aerobic exercise easily:

1. Calculate the maximum heart rate: maximum heart rate =205.8- age x0.685.

2. Calculate the moderate intensity exercise heart rate: moderate intensity exercise heart rate =64%~76%* maximum heart rate.

3. Bring heart rate monitoring equipment to control the exercise heart rate in a moderate intensity range.

04

"After exercising, I have a good sleep and can go into deep sleep."

analysis

Exercise can make the brain secrete endorphins, improve the individual’s pleasant experience, release the inner anxiety and pressure, and thus improve sleep. Moderate exercise fatigue can also shorten sleep time, deepen sleep depth and improve sleep quality.

Exercise is helpful to sleep, but strenuous exercise should be avoided 3 to 4 hours before going to bed, otherwise it is likely to have the opposite effect.

These are just the tip of the iceberg. Can you still sit still after reading it?

(Popular Science China)

French Ligue 1-Messi Club 300 assists Mbappé beat Paris 2-1 brest League four-game winning streak.

Live broadcast: March 12th At 4: 00 am Beijing time on March 12th, the 27th round of Ligue 1 in the 2022-23 season started to compete at Lebray Stadium, and Paris Saint-Germain challenged brest away. In the first half, Sohler scored the first goal after the middle frame, Aunola equalized the score, Messi assisted in the second half, unlocking 300 assists in the club’s career, and Mbappé finished the lore. In the end, Paris beat brest 2-1 away, and Paris won four consecutive victories in the league. In terms of standings, Paris ranked first with 66 points, 11 points ahead of Marseille, the second place.

[Key Events of Competition]

In the 36th minute, Messi dribbled the ball, and a sudden stab of cold arrow from the periphery of Mbappé was saved by Bizot. Sohler followed up and shot again, and brest scored 0-1 in Paris Saint-Germain! ↓

In the 42nd minute, Del Castillo made a long pass from the midfield, and Aunola faced the defense of Pembele and Ramos, and volleyed into the restricted area to score a goal. brest scored 1-1 in Paris Saint-Germain! ↓

In the 90th minute, Messi sent a penetrating straight plug from the midfield, and Mbappé’s single-handed ball bounced past Bizot to push an empty net into the net, and brest scored 1-2 in Paris Saint-Germain! ↓

[Moment of Competition Focus]

In the 10th minute, Messi missed the first shot, and Sohler hit the crossbar hard in the penalty area, and Messi shot high again. ↓

The 24th minute, brest’s counterattack opportunity, Belkebra’s low cross, Ramos’s key position will clear the ball. ↓

In the 45 th minute, the scene was smoky. ↓

In the 61st minute, Mbappé missed the left side of the penalty area with an excellent opportunity. ↓

In the 64 th minute, Messi’s low shot from the top of the restricted area was resolved by Bizot. ↓

In the 68th minute, Mbappé made a straight tackle, and Mendes smashed the ball at a small angle and was saved by Bizot. ↓

In the 86th minute, Mbappé retaliated by kicking Belkebra down, and the referee showed a yellow card warning. ↓

[Starting and substitution information of both parties]

Brest starting: 40- Bizot, 99- Fadiga (80’23- Erel), 2- Du Wen, 4- Dari, 3- Bourrassier, 20- Melo, 9- Aunola, 10- Del Castillo (75’37- Lemarechal), 8- Magnay, 7-.

Substitutes did not appear: 1- Brasquez, 5- Chadoni, 28- Rocoro, 17- Ellis, 18- Karamoko-Dembele, 97- Alcon.

Paris Saint-Germain starting: 99- Donaruma, 25- Mendes, 4- Ramos, 15- Danilo-Pereira, 29- Pembele (74’14- beernaert), 33- emeri (88’18- Sanches), 8- Fabian-Ruiz (74’17-

Substitutes did not play: 16- Rico, 90- Letellier, 31- Bishyab, 35- Galby.