上海后花园龙凤

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

Text | Liu Kuang

"Nongfu Spring is a little sweet." This advertising slogan left a deep impression on the public and made Nongfu Spring a household name in the water drink brand. Tracing the history of the brand, Nongfu Spring opened up the water drink market with its own differentiated marketing strategy, competing with long-established water drink brands such as Wahaha and Master Kong, and even maintained the first market share of packaged drinking water in China for eight consecutive years from 2012 to 2019.

With the upgrading of consumption and the improvement of economic level, the consumption field is constantly changing, and the water drinking track is constantly subdivided. As an old player in the industry, Nongfu Spring is not easy. But the recently released semi-annual report seems to let us see the huge potential of Nongfu Spring.

revenue and net profit double growth

On August 25, Nongfu Spring released its 2021 semi-annual report. According to the financial report data, Nongfu Spring’s revenue in the first half of the year was 15.17 billion yuan, an increase of 31.4% year-on-year; net profit was 4.013 billion yuan, an increase of 40.1% year-on-year. It can be seen through the financial report data that Nongfu Spring’s revenue and net profit achieved double growth in the first half of this year.

From the product point of view, Nongfu Spring multiple product lines to help revenue. According to the financial report, Nongfu Spring packaged drinking water revenue 8.119 billion yuan, an increase of 25.6% year-on-year, accounting for 58.8%; tea beverage revenue 2.182 billion yuan, an increase of 36.4%, accounting for 14.4%; functional beverage revenue 2.004 billion yuan, an increase of 38.4%, accounting for 13.2%; fruit juice beverage revenue 1.224 billion yuan, an increase of 29.9%, accounting for 8.1%; other categories (including coffee drinks, soda water, plant yogurt, gas-flavored drinks) total revenue 846 million yuan, an increase of 86.8%, accounting for 5.5%.

From the gross profit margin, Nongfu Spring gross profit margin continued to grow. According to the financial report, Nongfu Spring gross profit in the first half of the year was 9.241 billion yuan, an increase of 33.7% over the same period last year, and gross profit margin also increased by 1% to 60.9%. Master Kong and Unified are the top players in the water market, and gross profit margin only fluctuated around 30%. Nongfu Spring’s high gross profit margin promoted double income in the first half of the year.

From the cost of sales, Nongfu Spring relaxed cost control. According to the financial report, the cost of sales of Nongfu Spring in the first half of the year was 5.934 billion yuan, an increase of 28% year-on-year. Among them, sales and distribution expenses were 3.554 billion yuan, an increase of 31.92% year-on-year, accounting for 23.4% of revenue; other expenses were 55.757 million yuan, an increase of 1186.5% year-on-year, accounting for 0.4% of revenue.

In the first half of the year, Nongfu Spring’s product sales volume, gross profit margin, and sales cost all increased. It is not difficult to see that Nongfu Spring has increased its investment in sales costs to enhance profitability, and has taken improving product sales volume and gross profit margin as a breakthrough point, thus boosting both revenue and net profit growth.

Track exploration of double growth

For enterprises, whether it is revenue growth or net profit growth, there are traces to follow, and Nongfu Spring’s double growth is no exception. Nongfu Spring showed in its financial report that this is due to the increase in the company’s product sales, changes in product structure, and effective control of PET costs.

First of all, the consumption environment has improved, and the sales of Nongfu Spring have begun to recover. According to the financial report, due to the stable epidemic prevention and control in the first half of the year, the national economy has gradually recovered, the overall market sales have improved, and the beverage industry has been further developed. According to the preliminary accounting data of the National Bureau of Statistics, the retail sales of beverage consumer goods in the first half of the year were 135.40 billion yuan, an increase of 29.2% year-on-year. With the improvement of the market environment, the sales of various categories of Nongfu Spring have also gradually recovered.

Secondly, Nongfu Spring continues to launch new products to enrich product types. In terms of packaged water, it has launched high-margin new products such as "Changbai Snow" and "Wuyi Mountain Tea Water". In other sub-segments of water and beverage business, Oriental Leaf has launched two new flavors: "Green Orange Pu’er" and "Xuan Rice Tea"; Screaming has launched a new "isotonic" series; soda water has launched four types of sparkling water: Dawn White Peach, Mojito, Hyuga Summer Orange and Chunjian Oil Orange. The launch of various series of new products can better seize the water and beverage market.

Finally, Nongfu Spring’s PET costs in the first half of 2021 are lower. PET, or polyester resin, is obtained through petroleum cracking and is the main raw material for the production of product bottles. In 2020, the international crude oil price fell, and the price of PET fell together. Its prospectus said: "We have seized the opportunity to purchase PET to reduce the cost of raw materials." Nongfu Spring has stored enough PET to reduce the cost of raw materials. As the cost of PET has fallen, Nongfu Spring’s gross margin has also increased.

The double growth results achieved by Nongfu Spring in the first half of the year were not only affected by the improvement of the domestic consumer industry, but also benefited from its own forward-looking. The dual reasons together helped Nongfu Spring achieve revenue and net profit growth.

There are still concerns after double growth

The water drinking track has entered the most lively time, new and old players are struggling to seize the market, and getting consumer recognition has become the core of the current competition. Nongfu Spring has achieved double growth in the first half of the year, can it maintain its record in the second half, keep up with the pace of the team, and not be kicked out?

First, a peach triggered a marketing crisis for Nongfu Spring. "The flavor of white peaches at dawn, white peaches at dawn are produced in Fukushima Prefecture, Japan." Anyone who reads the sentence will think that the raw materials are from Fukushima, Japan, but Nongfu Spring’s public relations department has a "new explanation". The official response is difficult for the public to be angry, but it has instead put the brand in the awkward situation of "real Fukushima or fake marketing".

Although the marketing overturn was not reflected in the financial report released this time, it was reflected in the capital markets. In the three trading days after the public response of Nongfu Spring, the share price of Nongfu Spring fell one after another, falling by 1.58%, 2.72% and 0.89% respectively, and the share price fell below 39 Hong Kong dollars per share.

Secondly, the offline channel encountered challenges. Yuan Qi Sen Lin captured a group of consumers with his sparkling water, and also adopted the traditional "freezer war" in the lower-tier market, which caused the freezers placed by Nongfu Spring, Master Kong and other brands to be returned by merchants. In order to snipe Yuan Qi Sen Lin’s freezer placement plan, Nongfu Spring launched the "God of Wealth" activity nationwide in an attempt to stabilize offline sales.

Finally, new products appear frequently, but there are no explosions. In recent years, Nongfu Spring has continuously expanded its layout in the water drinking track, and each sub-track has launched products. Although the category update speed is fast, it lacks bright spots. Since the launch of Tea Pi in 2016, there has been no popular drink, making it difficult to seize the market.

Even if Nongfu Spring has achieved the current double growth, it is not safe to rest easy. Nongfu Spring is encountering a marketing crisis while being robbed of sales channels by new players. At the same time, it is also facing the problem of having new products without explosions. Industry giants are also slightly tired when encountering menacing opponents, and the situation is not optimistic.

There are constantly new categories flooding into the water drinking track, and the competition is extremely fierce. Judging from the past situation, no brand can sit at the top. Blindly re-engraving the trend period of dividend products without seeking innovation, not only can not bring new experiences to consumers, but also make consumers taste fatigue, and in the long run the brand will lack competitiveness.

Nongfu Spring has built a moat of natural concepts, has a broad consumer market, and has laid mature sales channels. It has obvious advantages and strong ability to face risks. In the face of the impact of new brands, it is better to use static braking and continue to develop new products on the basis of solid foundation. Catering to the current new consumption trend, challenging consumers’ taste buds, and starting to build its own products into "Everred Products" to achieve the next double growth.

According to CCTV coverage,Fuzhou Bus Taxi Co., Ltd. launched the first batch100car"Official taxi"While providing customized services for civil servants’ official vehicles, it can also provide services for civil servants’ family vehicles.

Fuzhou’s first batch of 100 "official taxis" hit the road, starting at 15 yuan for 3 kilometers

　　According to reports, the first batch of 100 "official taxis" invested by Fuzhou Bus Taxi Company will be tailored to the different needs of each vehicle employer.Provide three service methods: real-time car use, conference service or medium and long-distance car use, and fixed-point guaranteeAmong them,Vehicles providing designated security services will be parked outside the Fuzhou Municipal Government Office Area on standby, for deployment. The price adopts the rental car billing standard, on-site settlement, and whoever uses it pays.

　　Xiao Chen, a staff member of Fuzhou Bus Taxi Co., Ltd.:"We are nowWhat was sent was the 1.8T executive version of PassatBut for example, when a civil servant needs to travel on official business, when the car is urgently needed, the nearby vehicles are also allocated according to the company’s existing situation"

　　The real-time car usage method is aimed at daily business trips, temporary meeting trips, etc. The car employer can make an appointment by calling a car and other methods. At8During the working hours, the electric call dispatching platform shunts the nearest car.30Arrive at the car location within minutes, and the starting price is based on the type of vehicle, the approximate rental time, and the distance.15Yuan, starting mileage3Kilometers.

　　It is worth noting that in order to increase vehicle usage, this100car"Official taxi"In addition to providing official vehicle customization services for government departments and government agencies, it alsoIt can provide services for civil servants’ family cars, but the passengers must show their civil servant documents before they can take a ride. Civil servants who travel privately can enjoy a 20% discount…"Only for civil servants, official vehicles have been cancelled to provide them with convenience. Before boarding, show us the certificate."

Fuzhou car reform office and taxi companies have responded

　　As soon as this matter was reported, it immediately caused an uproar on the Internet. Many people wondered, isn’t the bus being reformed?"Official taxi"How did that happen?

　　To this, the relevant departments responded –

The person in charge of the Vehicle Reform Office of the Fuzhou Development and Reform Commission:

The "official taxi" is a plan designed by the company itself, which is completely a market behavior, and the government does not participate. For "official taxis", Fuzhou City has not given any investment or subsidies, nor has it signed any cooperation agreement.

The public attention on the reform of public transportation is high, and enterprise innovation services should not be used as an opportunity to hype, let alone cause public misunderstanding.

Relevant person in charge of Fuzhou Bus Taxi Co., Ltd.:

The company believes that the civil service car market has great potential after the bus reform, and the "official taxi" launched this time is a business conduct aimed at exploring the market.

The "20% discount for civil servants" clause in the plan is a promotional method for enterprises to expand the market; "providing services for civil servants’ family cars" is also a way of publicity to expand the number of customers.

　　On the streets of Fuzhou"Official taxi"There are only a few hundred of them, but they have earned the attention of the national media. The Internet is also filled with public concern."Official taxi"What causes anxiety? How can we rationally look at this new thing?

CCTV Comment: A Dialectical View of "Official Taxi"

"Official taxis" have exploratory significance

　　For some time, the reform of buses has gradually deepened, and many places have been reforming buses"shift period"Try to reform the supporting system. In this context,"Official taxi"Going into people’s field of vision and trying to solve the problem of civil servants’ travel in a socialized way has certain exploration significance.

　　This time, Fuzhou Bus Taxi Company launched"Official taxi"Service, if it is true as the Fuzhou Development and Reform Commission’s Vehicle Reform Office said, the government did not participate in the decision-making of the enterprise, and the government did not invest or subsidize it during operation. Then, it can be seen that the enterprise makes business decisions based on the judgment of the official travel market.

　　In the process of comprehensively deepening reform, it is essential to properly handle the relationship between the government and the market.In many areas of reform, the government’s blanket model has gradually withdrawn, and enterprises have filled the vacuum through social services, which is a normal phenomenon in many cases.If only this time"The government belongs to the government, and the market belongs to the market."Perhaps people’s concerns are overblown.

"Official taxis" cannot be reduced to "privileged cars"

　　Since it is"market behavior"Why has it aroused such high public concern and concern? In one sentence, it reveals the secret, that isPeople were worried that this was a resurgence of the irrational use of official vehicles, that the "privileged service" would reappear as a vest, that new bottles of old wine would be put into old bottles in some places during the reform, and that the painstaking reform of public transportation would be abandoned halfway…

　　People’s anxiety is not without reason."Official taxi"There are several details in the service that raise concerns.

　　Well, first of all."Official taxi"The target audience is mainly civil servants. As we all know, in a market economy, no product can be suitable for all ages and everyone. Any product or service is only aimed at a specific target group. However, when serving the target group, the product should not discriminate against non-target groups. Regrettably,The target audience of "business taxis" is strictly limited, and even "requires passengers to show official documents", which is feared to become a "privilege" again…

　　Secondly,"Official taxi"The service provider is Fuzhou Bus Taxi Company, a state-owned enterprise. The left hand is a government agency, and the right hand is a state-owned enterprise. People worry about whether there will be transactions behind it. On the one hand, state-owned enterprises escort the car services of government departments; on the other hand, when enterprises lose money, will the government pay for it? Although the form has changed,People are concerned that this is still taxpayers paying for unreasonable official vehicles…

　　And thirdly,"Official taxi"20% off for private travel of civil servants. Such"Special products"or"Special needs service"For ordinary people, it is definitely not a blessing. Since public officials travel privately, why don’t they take taxis or buses like ordinary citizens? On the other hand, the 20% discount service may be a bonus and service extension of the usual official ride.Since official travel is paid by the public and benefits from private travel, what is the rationality?

Adhere to "market logic" and let "official taxis" become "sunshine taxis"

　　Of course, the above concerns inevitably lead to scrutiny of the details with magnifying glasses, and inevitably lead people to think the worst. But this just shows that the road to reform has never been smooth, and only by adhering to the right direction and principles can we ensure the final success of reform.

　　"Official taxi"It is not a bad thing to cause anxiety. Only through analysis and discussion can the truth become clearer and clearer.As long as we firmly adhere to the direction and principles determined by the bus reform, firmly adhere to the socialization and market-oriented reform logic, and ensure openness and transparency in decision-making and operation, "official taxis" will move towards the direction of "sunshine taxis", and the bus reform will not be far from success.

Article/CCTV Commentary Contributor, Wang Jian

Photo courtesy of Xuchang Pangdonglai Xuchang Wenlv

　　editorial comment/note

　　Zibo kebabs, Harbin ice and snow tour, Gansu Tianshui Mala Tang, Henan Xuchang Pangdonglai supermarket tour … The hot spots of cultural tourism in every city are constantly refreshing the cognition of people in the industry.

　　Brand building of urban cultural tourism is an important way to enhance the image and competitiveness of the city. In the context of the continuous warming of cultural tourism, some typical cases have caught the "sky-splashing wealth" with their unique cultural charm, innovative marketing strategies and high-quality service experience, and promoted the urban cultural tourism to explode.

　　From now on, the top news Henan Business Daily and the hometown Henan New Media Matrix will launch a series of observations, analyzing the "explosion" samples emerging in urban cultural tourism, and providing path reference for the construction and development of urban cultural tourism brands.

　　Top News Henan Business Daily reporter Wang Yingying

　　"The last time Xuchang was so hot, it may be traced back to Cao Cao’s capital here 1800 years ago."

　　"Its disadvantage is that my city doesn’t have it!"

　　In Xuchang, "Fat Donglai" is called "6A Scenic Area" by netizens without off-season. As a result, a new profession, Fat Dong came to study as a tour guide, was born here.

　　Why is it that when other city tour groups take "pure play without shopping" as the propaganda language, Xuchang can make a business supermarket become a drainage artifact of urban cultural tourism, realizing the two-way flow of cultural tourists and stimulating consumption?

　　Tourist attractions move towards urban cultural tourism and from cultural tourism to shopping malls.

　　"Dear tourists, welcome to Xuchang, our Xuchang is a city with culture, history and temperature!" Wei Qiong, a research guide, dressed in a straight suit and with a cordial smile on his face, tells the history, culture and business story of Xuchang while leading tourists through the floors from Fat East.

　　With the explosion of the Fat East, the "Fat East" tourist line was opened in many places across the country. In the past, when you traveled with a tour group and the tour guide took you to Shangchao, you would complain about the "compulsory consumption" of the tour guide. In Xuchang, not only a new profession like Shangchao research tour guide was born, but Shangchao research tour has also become a popular punching place.

　　According to the statistics released by Xuchang, Henan Province, during the Spring Festival holiday, three merchants from Pangdonglai, located in Xuchang City, received 1,163,300 tourists in three days, surpassing the scenic spot with the number one tourist reception in Henan.

　　In Xuchang, "Fat Donglai" is called "6A Scenic Area" by netizens without off-season. Why can a supermarket become a city’s cultural tourism punching place?

　　Sun Zhen, executive director of the Cultural Tourism Branch of China Planning Institute, believes that whether it is a "supermarket tour" from Pangdong or a Fujian tourist god who was very popular at the beginning of the year, it can be seen that cultural tourism consumption is moving from tourist attractions to urban cultural tourism, from cultural tourism to shopping malls and others. The popularity of supermarket tours in Fat Donglai is a typical example of "tourist attractions moving towards urban cultural tours and from cultural tours to shopping malls".

　　What is hot is not tourism, but new experiences.

　　"At the moment, when we are thinking about how to break through the city’s cultural tourism, we should be good at finding the best entrance for tourists to experience the city’s cultural life in the most comfortable angle." The relevant person in charge of the new cultural travel era said.

　　In 2023, Henan Cultural Tourism and Creative Development Conference proposed to enrich the business experience, vigorously develop new cultural tourism, and promote high-quality economic and social development with new cultural tourism.

　　In recent years, all parts of Henan have actively explored the ways of "subversive creativity, immersive experience, young consumption, mobile communication" and other urban cultural tourism. By optimizing the supply of cultural tourism products, they have created a new scene of cultural tourism consumption, allowing tourists to wander in history and culture and satisfy their beautiful yearning for "poetry and distance".

　　In recent years, Xuchang City has been continuously digging deep into the cultural resources of the Three Kingdoms to make the history and culture "alive". At the same time, it has combined the resources of the Three Kingdoms culture, Cao Wei culture and other resources to explore and create a number of new formats, new scenes and new models such as "Shang Chao+Wen Lv" and "Shang Chao+Yan Xue".

　　In addition to "Fat East", when searching for Xuchang’s travel strategy on the online platform, topics such as "Xuchang hairpin flowers", "Night tour of Caowei ancient city", "Xuchang’s water bus" and "Xuchang’s happiness is not limited to Fat East" have attracted widespread attention. "After visiting the Fat East, visit the ancient city of Cao Wei, experience a hairpin makeup and take a night tour by water bus" has become the choice of many tourists.

　　The ubiquitous warmth and culture are the biggest attractions for tourists.

　　How can urban cultural tourism find the "explosion" in the city and build it into a written tourism brand IP?

　　Sun Zhen believes that from the perspective of communication methods, we are in the era of new media, Z era and cultural self-confidence. From the perspective of the cultural tourism industry, there are still problems such as the sameness and homogenization of cultural tourism projects in the industry. The proportion of tourist attractions in the cultural tourism industry is getting smaller and smaller, and there are more and more new projects and new experiences coming across the border.

　　From the popularity of the "supermarket tour" in Fat Donglai, it is not difficult to see that young people are more willing to pay for the emotional resonance and thinking recognition behind it. It is true that the ubiquitous warmth and culture is the biggest attraction for tourists.

　　In recent years, more and more commercial spaces have become tourist punch points and even scenic spots in online celebrity. These places will no longer only meet the needs of "leisure shopping" as a whole, but will move towards urban tourism benchmark destinations integrating "culture, experience and commerce". Sun Zhen believes that both the upgrading of scenic spots and cross-border projects are driven by scenes, and the creation of urban cultural tourism brands should break the inherent thinking and create new cultural tourism scenes through immersion, experience, simplification, warmth and theme.

The 5th China (Heze) International Future City Automobile Exhibition 2023 was held in Heze International Convention and Exhibition Center from April 14 to 18, 2023. This five-day auto show will provide a stage for all automobile brands to show their elegance.

Ticket collection channel for participation →

Ticket collection channel for participation →

Welfare! Welfare! Welfare, it’s coming! Blessed are the riders who are ready to participate in the exhibition. Now the last 2000 free exhibition places have been prepared for everyone. Those who want to come to the exhibition, see the cars and buy cars, remember to collect tickets! If it’s late, it won’t be!

The main change in appearance of the new Song Pro DM-i is the design of the front grille. The whole grille is larger in size, and the chrome-plated short-line element combination is adopted inside. The matte trim on the top is consistent with the cash, and the middle is the model "Song". The headlights on both sides glow with purple, which looks quite exquisite. At the same time, the new car has also upgraded the air intakes on both sides, making it bigger and more exaggerated, and making the whole car look more dynamic.

The rest of the design of the car body is basically the same as that of the cash. The classic through taillight design is adopted, and a large area of black grain decorative board under it is both durable and practical.

The size of the new car is longer and higher than the current one, with the length, width and height of 4738×1860×1710mm and the wheelbase of 2712mm respectively. In terms of power, the new car is still equipped with a 1.5L+ hybrid system, with a maximum power of 81kW and a maximum motor power of 145kW, and the overall power performance is good.

No matter whether you want to see a car or buy a car, hundreds of popular models at the scene are greatly reduced in price, and the models are whatever you choose. There is only one distance between you and your car. Now get the tickets, and have a zero-distance contact with your car at the auto show!

The article has also prepared the exhibition tickets for everyone, and you can pick them up with your fingers!

Ticket collection channel for participation →

At 5: 00 am on October 31st, Beijing time, the latest news came from China Football. According to the domestic media "Football Daily", Titipan, the main midfielder of Thailand team, was seriously injured, and it was difficult for Dangda to play in China. This report also caused great controversy and discussion.

"Football Daily" wrote: "In the third round of the AFC Champions League in Bangkok, Titipan, the main midfielder of the Thai team, suffered tears in the anterior cruciate ligament and medial collateral ligament of his knee, and he will face a long recovery period of at least 8 months after the operation.

In addition to Titipan, 35-year-old striker Dangda also missed at least four weeks due to injury, making it difficult to catch up with Thailand’s home game against China on November 16th. Dangda is the third shooter in the history of Thailand. "

It can be seen from the report in Football News that China football has become the winner, and Thailand’s main players were injured before the preliminaries started. Although the media did not disclose more information, China now needs to rely on the injured opponents to win, which still attracted a lot of fans’ condemnation.

Some fans said: "They have all fallen to hope that others will get hurt and even be sent off. It is still Thailand. You can imagine what the level of football in China is. " Some fans also said: "It’s useless, the men’s football team still can’t win."

Of course, some fans said: "All the benefits are vulnerable in front of a stable national football team. The Japanese team and the European powers have played back and forth. We are still here to discuss with Thailand and Vietnam how we can not lose. It is really a laugh. "

Mr. Mao Zedong once said: "China’s long-term feudal society has created splendid ancient culture." This shows the importance of culture to a society and even a country. A long history of civilization requires us to pass it on; The touching spirit wants us to continue; Up and down five thousand years of history, want us to pass on. This is the youth in New China, and this is what Mr. Mao Zedong calls the sun at eight or nine o’clock in the morning.

Chinese culture is profound and has a long history. The history of 5,000 years has also made foreign friends admire and admire it. There is only history to have the present, and only the ruins know the rise and fall. Therefore, only by inheriting the traditional culture can we cultivate ourselves and govern the country. Dare to ask which 21st century teenager doesn’t have such a dream? In Jing Ke Stabbed the King of Qin, when Jing Ke went to Qin, the ministers were in tears, but Jing Ke couldn’t bear to look at it, leaving an eternal famous sentence: "The wind is rustling and the water is cold, and the strong man will never return when he is gone." Which of Yan Wang, Jing Ke and Qin Wang in this article does not want their country to be prosperous, their people to live and work in peace and contentment, and their history and culture to be passed down by themselves?

Dynasties are not immutable, and culture is not. If a nation and a country do not have their own unique culture, then I think this country is not far from extinction. Why did Qin Shihuang burn books to bury Confucianism? Code of hammurabi, the first written code in human history, Athens, the first democratic country in human history, many firsts in human history, the first detailed chronicle history book in China history, and many firsts in China history all confirm what Emerson once said: "Culture opens the perception of beauty." Beauty refers not only to the beauty of image, but also to the perfection of culture. "Beauty" runs through us, and culture is interspersed among us. "Cultural progress is the law of the world, and cultural progress is also the trend of China." China people’s ideological and cultural progress, quality of life progress, scientific research progress, medical services progress. China has been making progress, and so have the people of China! In just 70 years, culture has brought us not only cohesion, but also our fighting capacity!

In recent years, with the rapid development of Internet of Things technology, IOT card has become a topic of great concern. As a special SIM card, IOT card can transform various items into IOT devices that can be connected to the Internet, giving them the ability of wireless communication. In this paper, we will discuss the reasons why IOT card is a hot topic, as well as its application and development trend.

First, why has the IOT card become a hot topic?

IOT card has become a hot topic for the following reasons:

The rise of smart home: With the gradual popularization of the concept of smart home, people’s demand for smart home equipment is also growing. IOT card can connect smart home devices with the Internet, thus realizing remote control and data sharing, which greatly facilitates people’s lives.

Application expansion of Internet of Things: Internet of Things technology has been more and more widely used in smart cities, intelligent manufacturing, intelligent transportation and other fields, and the IOT card, as an important part of Internet of Things equipment, has attracted more attention.

Advantages of low cost and power consumption: IOT card adopts low-power wide area network technology (LPWAN), which has the advantages of low cost, low power consumption, low bandwidth and long-distance transmission. This means that IOT cards can be applied to a wider range of fields and further promote the development of the Internet of Things.

Second, the application of IOT card

The application scope of IOT card is very wide, mainly reflected in the following aspects:

Smart home: IOT card can connect all kinds of smart home devices to the Internet, such as smart door locks, smart lighting, smart home appliances and so on. These devices can realize remote control and data sharing through the Internet, which is convenient for people’s lives.

Smart city: IOT card can connect all kinds of devices in the city to the Internet, such as smart bus, smart parking, smart street lamps and so on. These devices can realize intelligent management through the Internet, and improve the service level of the city and the quality of life of residents.

Intelligent medical care: IOT card can connect all kinds of medical equipment to the Internet, such as telemedicine and health monitoring. These devices can be implemented through the Internet.

Realistic on-site monitoring, telemedicine, etc., to improve the efficiency and quality of medical services.

Intelligent transportation: IOT cards can connect transportation equipment to the Internet, such as intelligent vehicles and intelligent traffic lights. These devices can realize intelligent management through the Internet and improve traffic efficiency and safety.

Intelligent manufacturing: IOT card can connect industrial equipment to the Internet, realize intelligent management of industrial equipment, and improve production efficiency and quality.

Third, the development trend of IOT card

The future development trends of IOT cards mainly include the following points:

Large-scale application: With the gradual popularization of Internet of Things technology, IOT cards will be more widely used, which will further promote the development of Internet of Things.

Industry consolidation: The industrial chain of IOT cards will be gradually integrated, and enterprises in different links will cooperate more closely, thus realizing the standardization and scale of IOT card production.

Improvement of low-power technology: the core technology of IOT card is low-power technology, and the future IOT card will pay more attention to the improvement and application of low-power technology.

Improvement of security: With the increasing application of IOT cards, the security of IOT cards will become an important issue. In the future, the IOT card will strengthen the security guarantee and improve the trust and satisfaction of users.

The combination of AI and IOT card: The combination of artificial intelligence and IOT card will bring more innovative applications, thus further promoting the development of IOT technology.

IV. Conclusion

In a word, as a key component of the Internet of Things, IOT card has a wide range of application scenarios and broad development prospects. With the continuous development of technology and the continuous expansion of application scenarios, I believe that IOT cards will be more widely used in smart homes, smart cities, smart medical care, intelligent transportation, intelligent manufacturing and other fields in the future. At the same time, the industry consolidation of IOT card, the improvement of low-power technology, the improvement of security and the combination with artificial intelligence will also become important trends in the future development of IOT card.

[This article was originally issued by the official Qingyi IOT Card, and the source of reprinting needs to be noted]