＂Embroidery spring knife 2＂ box office accumulated 160 million yuan, the reputation is quite good, the box office is not ideal
Original title: With a sharp and good knife, it is still difficult to kill out of the wuxia dilemma
As a sequel to the 2014 dark horse film "Embroidery Spring Knife", the martial arts film "Embroidery Spring Knife · Shura Battlefield" (referred to as "Embroidery Spring Knife 2") directed by young director Lu Yang was released last Wednesday. With the continuation of the good quality of the previous work, "Embroidery Spring Knife 2" has been the single-film box office champion for four consecutive days, and the cumulative box office has exceeded 160 million yuan. However, in the eyes of some industry insiders, such results are not ideal compared with the good reputation they have gained.
The first piece of jewelry and jade is ahead, and it is even more difficult for "Embroidery Spring Knife 2" to exceed the reputation of its predecessor. However, after a few days of release, the film’s reputation has not fallen but has risen. At present, the rating of Douban.com is as high as 7.7 points, surpassing the 7.5 points of "Embroidery Spring Knife", and it has become a domestic commercial film with good reputation recently. In terms of market performance, the film has been the champion of the day’s single-film box office, box office ratio, and movie attendance for four consecutive days, surpassing the total box office of the previous work in only three and a half days.
The word-of-mouth and box office of "Embroidery Spring Knife 2" "look beautiful", but industry insiders believe that such performance is actually not outstanding. "Summer audiences are more willing to watch relaxed and entertaining movies, such as" Father and Son Heroes "and" Despicable Daddy 3 "are more entertaining. In contrast," Embroidery Spring Knife 2 "is more serious." Film critic Han Haoyue said that "Embroidery Spring Knife 2" has invested a lot in production, but the film itself is not very topical. "After all, in the Chinese film market, only topical movies can achieve high box office." In his opinion, due to the lack of too many topical entry points and marketing opportunities for the film itself, the popularity of the film has gradually weakened, and it is almost impossible for the box office to explode later.
Jiang Yong, an expert in film market analysis, estimates that the final box office of "Embroidery Spring Knife 2" may be difficult to break through 300 million yuan. Previously, it was reported that the film’s guaranteed box office was 400 million yuan, and it seems that the guaranteed party may lose money. But industry insiders admit that "Embroidery Spring Knife 2" is a qualified or excellent film. Regarding the gap between the film’s box office and word-of-mouth, Jiang Yong believes that because audiences have high expectations for domestic films, and at the same time measure them with looser standards, "So although domestic films have flaws, audiences will also have an encouraging and supportive attitude in their evaluation of domestic films."
In the past, domestic martial arts films were mostly expressed in the form of fists and feet, fighting back and forth, and the model was single, so this genre has gradually declined in recent years. The emergence of the "Embroidery Spring Blade" series is believed by many to be able to drive the recovery of the martial arts genre. But Han Haoyue thinks it is difficult, "The rise of domestic martial arts films requires blockbusters like Zhang Yimou’s" Heroes "." Embroidery Spring Blade 2 "is more like a literary and niche movie, and it is difficult to bring a genre to the fore." He also believes that the "Embroidery Spring Blade" series does not represent the rise of domestic martial arts films, it can only be said to be an innovation, and it should not be overestimated.
movie review
With the passion of Jianghu, romance has to be strengthened
Nie Kuanmian
Regardless of the lineup, technology, and story, "Embroidery Spring Blade 2" has been fully upgraded compared to the previous one. The author’s atmosphere is much less, and the feeling of typology is becoming more and more obvious. The film’s timeline and story are basically brand new, retaining only two original characters, but finding a good historical node to cut in, so that this one has a connection with the previous one. It can be said to be a prequel, but it is also an independent chapter. The film continues many of the advantages of the previous one, such as props, costumes, and as always exquisite, especially the uniforms and weapons of all levels of embroidered guards, which have both overall style and subtle differences, reflecting the strict hierarchy at that time. Several martial arts dramas also left a deep impression on people. The fight between the three masters of Shen Lian’s night battle and the father of Meteor Hammer was full of attention and new ideas.
Zhang Yi, who has always been praised for her acting skills, dedicated the "first time" of the ancient costume action movie. Lu Wenzhao, who plays the Jinyi Wei, has a lot of drama, but the literary drama is still the best in the whole film. Lei Jiayin, who has recently made frequent new works, is also very eye-catching. He plays the Jinyi guard Pei Lun this time, "High martial arts, meticulous mind, and a difficult master." Xin Zhilei plays the chivalrous girl Ding Baiying, who is extraordinary and charming, and her very textured appearance also enhances the character a lot.
Embroidery Swords2 is heavy on emotional drama, especially the relationship between the male and female protagonists Shen Lian and Hokushai, which rises to the main plot in the second half of the film. The previous film received good reviews, but Liu Shishi’s heroine Zhou Miao Tong was considered one of the failures. In addition to her mediocre acting skills, her relationship with Shen Lian is also unconvincing. This time Yang Mi became the heroine of Hokushai, and her joining is still considered to be a move to cater to the market, rather than the best choice in terms of acting.
In fact, this love scene did not add points to the film, but became a big slot. The setting of the character of Hokusai prompts Shen Lian to take risks in the first half of the film, thus starting the whole story, but in the second half it basically has no substantive effect. The director’s answer to the story seems to be that everything started from Hokusai, and Emperor Chongzhen and Shen Lian have become her admirers. Hokusai is set as a talented and virtuous woman, but Yang Mi’s "Little White Rabbit "-style interpretation makes this character’s eyes empty and it is difficult to feel the charm of the character. Her love scenes with Zhang Zhen are not full and heavy enough, always with a light sense of idol drama. The relationship between the two developed throughout, but it was not as touching as Lu Wenzhao’s caress on his junior sister Ding Baiying’s cheek before his death.
Good emotional drama can add points to a martial arts film, such as Guo Jing and Huang Rong in "The Legend of the Condor Hero", Yang Guo and Xiaolongnu in "The Condor Hero", Linghu Chong and Ren Yingying in "Smiling Ao Jianghu", but the emotional drama of "Embroidery Spring Sword" and "Embroidery Spring Sword 2" has repeatedly failed. If the director Lu Yang wants to add another romantic element to the rivers and lakes of the Ming Dynasty, it seems that he will have to work harder. (Nie Kuanmian)
