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For drinking tea, it is obvious that ordinary white porcelain bowls can meet the demand, but why do we prefer porcelain tea set with fine workmanship? When writing, the arm rest is used to prevent the arm from being stained with ink. Obviously, as long as it has the function of putting the arm, why do we pay attention to its material and the carving on it? When we are moved by the beautiful artistic conception of an ancient poem, when we are fascinated by the exquisiteness and elegance of a handicraft, what do we get from it? What can those humanistic details and artistic values bring to our lives? Or, is culture "useful" or "useless" to our life?

The "uselessness" of culture is also "great use"

In the dialogue session hosted by Bai Yansong at the 15th Cultural China Forum, Pan Lusheng, chairman of China Folk Writers Association, pointed out that "useful" means "practical" and "useless" means aesthetic "useless". Material and spiritual use and life use are both useful and practical, while useless is also useful and even useful.

Pan Lusheng introduced that in Lin ‘an City in the Southern Song Dynasty, the palace culture, the literati culture and the street culture were integrated, which formed the idea of "craft for practical use", and also created a life style of unity of practicality and aesthetics in the Southern Song Dynasty. During this period, the weaving technology was superb, and the fabrics made were dense and light as cicada’s wings. Not only were there various types of yarn, Luo, Qi and Ling, but the silk reeling and embroidery techniques were also superb. The gardens in the Southern Song Dynasty are like three-dimensional landscape paintings with pavilions and winding paths, which contain the spiritual complex and aesthetic artistic conception of literati. From the clay figurines of children in the Song Dynasty in Zhenjiang Museum, to the Children’s Plays in the City in Taipei Palace Museum, from the white porcelain children’s pillows in Dingyao in the Palace Museum, to Song Jin’s Paintings of the Hundred Immortals in Cleveland Art Museum in the United States, all of them reflect the aesthetics and interest of life in which humanities and art are combined with street life.

In contrast, in today’s fast-paced diet and fragmented culture, modern people no longer seem to have an attitude of attaching importance to life aesthetics, and traditional crafts no longer pursue use value. In this context, should we learn from the ancients and return to the "elegant life" way of the Southern Song Dynasty?

"The handicraft tradition of the Southern Song Dynasty is historical and contemporary, which runs through the traditional Chinese aesthetic spirit, lifestyle and cultural taste." Pan Lusheng said. Therefore, he proposed to develop a new economy of Song rhyme culture, take people’s life needs as the guide, enhance cultural life experience, and study how elegant lifestyle can be integrated into today’s life, so that people can gain a sense of cultural identity.

Pan Lusheng believes that, on the one hand, by reviving traditional crafts, we can explore how to better inherit and utilize traditional craft and cultural resources at present, inject the culture of Xixiang into education and cultural communication, and serve people’s spiritual and cultural life. On the other hand, through the development of cultural industry with cross-industry barriers, traditional craft culture can be transformed into the resources of contemporary Song Yun cultural industry, creating higher economic value, thus better serving people’s material and cultural needs.

"Cultural pension" is worth looking forward to.

On the aesthetic level of life, the "usefulness" and "uselessness" of culture may be a philosophical proposition, but in the medical field, the "usefulness" of culture is indispensable. According to Zheng Xiaoying, academician of the Academy of Sciences of developing countries and director of the Peking University Population Research Institute, culture is even more "useful" than science and technology.

Zheng Xiaoying said, "Everyone’s ultimate wish is to grow old healthily and say goodbye to the world happily. This is by no means a problem that can be solved by relying solely on science and technology or medical means, but a realm that must be achieved through the combination of culture, art and technology. In this sense, the infiltration of culture is more important than the development of science and technology. "Zheng Xiaoying believes that" medical art education should be integrated into medical education so that every doctor can accumulate deeper artistic accomplishment and cultural heritage. "

Zheng Xiaoying pointed out that cultural blessing is also needed to deal with the problem of population aging. She introduced that with the intensification of the aging process, the life expectancy of China’s population is also increasing rapidly. However, most of the increased life expectancy is unhealthy, that is, life expectancy with disabilities. Among the disabled people in China, 53% are elderly people. To solve the problems of these elderly disabled people, we need the support of science and technology, but more importantly, we need the support of culture. "Let them be happy and enjoy the benefits brought about by the reform and opening up to the maximum. This is not a problem that can be solved by a simple assistive device."

At the same time, Zheng Xiaoying emphasized the concept of "cultural support for the aged", which is a way to support the aged on the premise that the material needs of the elderly are basically guaranteed, on the basis of meeting spiritual needs, on the basis of communicating emotions, exchanging ideas and having a healthy body and mind, and on the purpose of publicizing individuality, advocating independence and enjoying the spirit of happiness and pleasure. "Cultural pension meets the spiritual needs of the elderly. For the elderly without children, this pension model is particularly important." Zheng Xiaoying said.

How to realize the mutual integration of science and technology and humanities

Undoubtedly, the integration of culture, art and technology can make people’s lives better. So, as an individual, how should we start from ourselves and realize the integration of technology and humanities? This is also a question that Wang Yuming, an academician of China Academy of Engineering and an expert in fluid sealing engineering technology, is often asked.

Wang Yuming laughed and called himself a "science man". "However, although my main business is mechanical engineering, I am not" mechanical "culturally. He is a student of Mr. Ye Jiaying, a consultant of the Chinese Poetry Society, the director of the Poetry Working Committee of colleges and universities, and the president of the Tsinghua University Lotus Pond Poetry Society. It can be said that he is a person who perfectly balances "poetry and distance".

When answering the question "how to realize the mutual integration of science and technology and humanities", Wang Yuming believes that in terms of values, science and technology and humanities and arts are both pursuing truth, goodness and beauty, and they are essentially interlinked; In the mode of thinking, both of them need logical thinking and inspiration epiphany thinking, which can promote each other. The same is true of many masters of science and technology (such as Einstein, Yang Zhenning, Qiu Chengtong, Gu Yuxiu, Qian Xuesen, etc.). However, the most important thing is to have a "pure heart" in both scientific research and literary creation.

On the "Use" of China Culture from the Outside

The Chinese culture has a long history, and the "useful" culture not only created the fashion life of the ancients, but also injected spiritual strength into solving modern social problems, and also brought about an impact on the civilized development of neighboring countries.

In the dialogue session, Cheng Yonghua, former Japanese ambassador extraordinary and plenipotentiary to People’s Republic of China (PRC) and executive vice president of China-Japan Friendship Association, introduced the "use" of Japanese culture to neighboring countries. He said that China’s culture had a profound influence on the Korean Peninsula, Viet Nam and Japan. Take Japan as an example. The Sui, Tang and Song Dynasties were the historical peaks of Sino-Japanese cultural exchanges. During this period, ancient Japan sent 19 groups of envoys to China to study, with a maximum of 600 people at a time. In addition to sending envoys, a large number of international students also came to China from ancient Japan. Many of them stayed for many years, and some even stayed in China to work as officials in Chang ‘an until they died and were buried in Chang ‘an. In 645 AD, the ancient Japanese carried out the "Dahua Innovation" movement, abolished the monopoly regime system in big noble, and established an ancient centralized state with reference to the rules and regulations of the Tang Dynasty in China. During the Song Dynasty, more and more Japanese people came to China to study. Jian Zhen, a monk in the Tang Dynasty, traveled eastward to preach the precepts to Japan and was honored as the ancestor of Japanese Buddhist legalists. The Tang Zhaoti Temple complex built by him and his disciples in Nara, Japan, embodies the architectural characteristics of the Tang Dynasty and is the largest and most beautiful building in Japan’s existing Tianping era. Japanese characters are also born out of Chinese characters. At first, there were only languages but no characters in Japan. In asuka period, Buddhist classics introduced into Japan along with Buddhism made Chinese characters penetrate into Japanese life. The first Chinese characters were used by ancient Japanese as phonography, but they were troublesome in the process of use, so heian period invented katakana and hiragana with reference to the radicals and cursive scripts of Chinese characters. In addition, the present Japanese court music-gagaku,It is also music from the Tang Dynasty in China.

Cheng Yonghua said that Sino-Japanese exchanges have a history of 2,000 years. Today, Japanese young people are still attracted by China’s rapid economic development and technological innovation, and feel that "they should go to China to see more and communicate more".

Whether it is "practical" or "useless", the China culture of the same strain needs and deserves to be passed down and carried forward by contemporary people. As Pan Lusheng said, culture is a nation’s overall lifestyle and value system. If the ancients’ fashion is integrated into contemporary life, we may be able to create a pioneer culture with temperature, connotation and taste in the new era.

From 2021 to now, the beauty track has been constantly running with "capital", which has surpassed last year in quantity.

According to public reports, on July 6th, the beauty industry was born with the largest amount of financing this year-KK Group was led by JD.COM with an investment of about 300 million US dollars. The group owns a large beauty collection store brand THE COLORIST and X11 and other new consumer and retail brands.

This is just a microcosm of the beauty industry. This year, there are only about 20 enterprises that have received more than RMB 100 million in financing, including Meishang, Lan, Xuelingfei, WOW COLOUR, USHOPAL and Liran.

With the help of capital, a large number of companies in the beauty field have gone public, covering the A-share, Hong Kong-share and US-share markets. Recently, companies that have been listed or will be listed in the beauty field include Kaichun Industry, Baiyang Medicine, Juju Zhilian, Betaine, Youquhui, and Yijia.

In this fiery market environment, the whole industry chain of beauty industry is welcoming the best times and the most business opportunities, and practitioners in the beauty field will undoubtedly enjoy more dividends. But if you want to capture business opportunities, you need to have a quick insight into the beauty industry.

Then, in the next half year of 2021, what are the trends and phenomena in the field of beauty that deserve special attention?

The heat of new consumption investment and financing has risen.The domestic product leader rises rapidly.

The glory of domestic products may be traced back to the perfect diary that sprang up three years ago. Many people once thought that this was just a gust of wind. However, a large number of brands, such as Huaxi Zi, Ximuyuan and Runbaiyan, which ran out in the following years, made people realize that the spring of domestic brands has really come.

Take this year’s Tmall 618 as an example. In the sub-category of beauty field, the performance of new domestic brands is particularly bright-in the four sub-categories of powder cake, makeup set, honey powder/loose powder, eyebrow pencil/eyebrow powder/eyebrow cream, Hua Xizi is the first; In the categories of makeup remover, pure dew, makeup spray, etc., it is the domestic brands such as one by one, the sky of daisies and Berry Beauty.

A data of Tmall can also prove this point. In 2020, 3,000 beauty merchants opened stores in Tmall, but more than 2,000 of them were new domestic brands. And among them, 30 beauty brands have become "dark horses", achieving sales of over 100 million.

Among them, there are a lot of investment opportunities, but capital is also a double-edged sword. How to treat capital rationally and grasp the investment opportunities is a subject we need to study. It is reported that the founding partner and chairman of Jiayu Fund will present the latest insight "Let capital empower brands instead of killing them" at the upcoming China Cosmetics Conference, and look forward to his opinions.

Cosmetic industry“The first share"Frequent listed companies have strong stock prices.

As of July 9, the closing price of Huaxi Bio (688363.SH), the first share of hyaluronic acid, was 284.30 yuan/share, which was more than five times higher than the listing issue price of 47.79 yuan/share. The P/E ratio has exceeded 200, and the market value once exceeded 150 billion. Huaxi Bio, which has the hard power of biotechnology and the whole industrial chain, has become the core asset sought after by investment institutions.

Since the renewal of management in the second quarter of 2020, shanghai jahwa, under the leadership of Pan Qiusheng, chairman and CEO, has started a century-old national brand revival war, with remarkable reform results, the stock price reached a record high, and the total market value once exceeded 40 billion yuan.

Polaiya, a local cosmetics company, has achieved rapid growth even under the influence of last year’s epidemic. This year, it has made a good start, with revenue of 905 million in the first quarter, up 48.88% year-on-year.

There are also companies such as Liren Lizhuang, Northbell, Yuyuan, Focus Media, etc., which are outstanding in the cosmetics track. It is reported that the chairmen or CEOs of these seven listed companies will gather at the 14th China Cosmetics Conference held at the Shanghai National Convention and Exhibition Center on August 5-6, when the latest strategies and the methodology behind them will be released on the spot.

Efficacy, skin care, high light moment, emerging track is worthy of attention.

This year’s 618, the only domestic brand in the TOP10 category of Tmall beauty is Winona. The data shows that Winona has been ranked as the TOP10 beauty and skin care category of double 11 Tmall for three consecutive years since 2018. Especially last year, Winona sparked a discussion boom with the only domestic brand of TOP10 in Tmall skin care category.

On March 25th this year, Winona’s parent company Betani successfully landed on the Growth Enterprise Market of Shenzhen Stock Exchange, with a total market value of over 110 billion yuan. Since 2017, Winona’s market share has gradually surpassed international brands such as Vichy, la roche-posay and Avene. At present, Winona ranks first in the domestic efficacy skin care market with a market share of 23%.

Winona is not the only one who has grabbed the huge dividend in the efficacy skin care market.

According to public information, in 2020, Tmall’s flagship store sales ranked the top three brands in terms of year-on-year growth rate, including Quadi and Runbaiyan under Huaxi Bio, and Yuze under shanghai jahwa. Among them, Quadi’s growth rate reached 99.94%, Runbaiyan’s growth rate reached 187%, and Yuze’s growth rate reached 265%.

Efficacy skin care market has become the hottest "emerging market".

Opportunity lies in China Cosmetics Conference.

In the field of beauty, if there is a platform that can link the most beauty resources and business opportunities, it is China Cosmetics Conference.

Since its inception in 2008, the China Cosmetics Conference, jointly created by Pinguan APP and Cosmetics Watch, has successfully invited at least 500 first-line coffee makers from the commercial, economic and even cultural fields in China to share their thoughts and opinions, including many bosses of listed companies outside the industry, top investors and opinion leaders, such as Zhong Shanshan, Shen Nanpeng, Jiang Nanchun, Wei Zhe, Luo Zhenyu and Fang Yuyou.

More than 200 investors from all over the country attend the meeting every year, which is an important platform for investment institutions and financial media to study the frontier ideas of market development and expand industry resources.

With the rapid recovery and prosperity of China’s beauty market ahead of the world, the 14th China Cosmetics Conference with the theme of "China Time" will be held at the Shanghai National Convention and Exhibition Center on August 5 -6, 2021.

In addition to the main forum, there are six sub-forums on new marketing, new channels, new domestic products, new product development, efficacy skin care and design innovation. The first theme exhibition of "Beauty New Domestic Products" will also be launched, and 100+ emerging domestic brands will be exhibited at the same time.

If you are interested in listed companies, cutting-edge domestic products and new beauty tracks, the 2021 China Cosmetics Conference is the most information-intensive and must not be missed event in the whole year. Scan the QR code below to view the full agenda.