Exploring the store Hongguang MINIEV： The old macaroon offers a discount of 13,000 yuan, and the new model has a higher sales volume.

Today, I went to the local Wuling 4S store (Jinan City, Shandong Province), focusing on the market research of Hongguang MINIEV, especially the third-generation macaroon, which has not been listed for a long time in the early stage. As the old macaroon is still on sale, will there be any internal competition between the new and old models? Please read down.

Compared with the old model, the size of the third-generation macaroon has changed. The measurements are 3064/1493/1629mm, and the wheelbase is extended to 2010mm, which is 70mm； longer than that of the previous generation macaroon. The white roof, front and rear white through panels, and the color scheme of avocado green look a little small and fresh, and the changes of the front and rear light groups are more obvious. The oval outline is better than the previous generation, but it always feels a little lost to cancel the LED daytime running lights on the front of the car.

The interior uses an 8-inch touch screen and a 7-inch full LCD instrument panel, which improves the sense of technology obviously, and the air conditioning control area is located under the touch screen, making the operation more convenient; The mobile APP supports more remote control functions such as door unlocking, charging management, car light condition inquiry, car search and so on, and provides multi-function buttons on the right side of the steering wheel.

In the case of long wheelbase, the interior space of the third-generation macaroon has indeed improved, especially the longitudinal space experience. The second row of legs is no longer as cramped as the previous generation. The co-pilot can adjust the backrest forward with one button, but it still feels awkward to get in and out of the second row, and the door is still relatively large. When opening the door, pay attention to the pedestrians or vehicles outside.

The third generation macaroon provides reversing radar, reversing image, uphill assist and main and auxiliary airbags. CLTC pure battery life is available in two versions: 170km and 215km. Among them, the 2024 macaroon 215km supports 0.58-hour fast charging, with a motor power of 30 kW and a total torque of 92 Nm, while the 2024 macaroon 170km does not support fast charging. The motor power is reduced to 20 kW and the total torque is reduced to 85 Nm.

Recently, macaroon, the third generation of Hongguang MINIEV in the store, came to the car one after another, with various colors, including milk apricot coffee and avocado green, and the exhibition car was the avocado green version. In the face of sales, the third-generation macaroon is mainly promoted to prospective customers. To see car customers is basically to measure whether it is worth buying around face value and space.

However, the 2022 macaroon is still on sale, and the preferential strength has reached 13,000 yuan. For example, the guide price of the 2022 macaroon color painting model promoted by the store is 52,800 yuan, and now the bare car price is 39,800 yuan, and the NEDC pure battery life is 170km；; The guide price of 2024 macaroon 170km is 41,800 yuan, and after detailed discussion, a discount of 2,000 yuan is also given, and the price of bare car is also 39,800 yuan.

Because the old and new models are together, customers will unconsciously compare the differences between them, but basically the face value plays a decisive role; A small number of customers will compare Changan Lumin, focusing on appearance and interior.

Customers look at the 2024 macaroon 170km, which is 5,000 yuan cheaper than the 215km version. The difference is only in terms of cruising range and motor power. The full landing price is estimated at 44,200 yuan, and the full landing price of the 215km version is estimated at 49,300 yuan. Customers will feel that the 5000 yuan spent less is enough to support the electricity bill for a long time to come.

Wuling Hongguang MINIEV now mainly promotes the third-generation macaroon and the previous-generation macaroon, and other versions don’t even have exhibition cars, indicating that the recent focus of car companies is the macaroon series. Personally, the price of this kind of car is more suitable, and the difference between them is very small. Those who like the face value can refer to this price to talk about it, and it is also good to win more gifts.