Changan’s brand-new MPV Auchan is listed at a price of 519-64900 yuan.
[Chexun. com]On December 27th, Changan Automobile’s brand-new MPV Auchan was officially launched, and four new models were launched, with a price of 51,900-64,900 yuan. The new car will be positioned in the home market in the future, and all the cars are equipped with 1.5L engines.
Changan Auchan official price
car make and model
Price (ten thousand yuan)
Fashion type
5.19
normalized form
5.59
Elite type
5.99
luxurious
6.49
Auchan’s overall configuration is relatively high. The whole system is equipped with front and rear indoor lighting, cigarette lighters, the first and third rows of 12V power supplies and the same color inner door opening handles, the front and rear electric windows, the driver’s seat door and window glass drop at one touch, the automatic anti-glare inside and outside rearview mirrors, the sun visor with makeup mirror for the front and rear drivers, the front manual independent air conditioner and the air outlet of the second row of air conditioners with wind direction and air volume adjustment. Driving computer display screen, front and rear driver’s seat airbags, safety system prompt, ISO FIX child seat interface, engine electronic anti-theft, in-vehicle central locking, remote control key, all-vehicle three-point seat belt, door ajar warning light, independent display of five-door opening and closing status, rear door child lock, automatic locking and parking unlocking, ABS+EBD safety configuration, AUX/USB/Ipod external audio interface.
Auchan’s length, width and height are 4465/1725/1700 mm respectively (the height of standard and fashion models is 1685 mm) and the wheelbase is 2680 mm. With the 2+3+2 seat design, it is possible to launch a 6-seat model in the future, and the trunk space is spacious, and the rear two rows of seats can be leveled. The interior design is fashionable and atmospheric, and the design of connecting the LCD screen instrument panel and the central control screen refers to the Mercedes-Benz S-Class sedan.
In addition to the standard model, the other models are equipped with electrically adjustable rearview mirrors, rear wipers and rear window defrosting and defogging functions. And the 7-inch center console color touch screen, which has mobile phone mapping, car phone and Bluetooth functions, as well as multimedia playback such as DVD and other support functions. The inner door handle of the top model is chrome-plated, with rearview mirror heating function and GPS navigation. The technology configuration also includes HBA+TCS+ESP body stability system, HHC uphill assist and front and rear reversing radar, and radar distance display function.
In terms of power, Auchan is equipped with a 1.5L engine, with an output power of 84KW, a maximum torque of 148N.m, and a fuel consumption of 6.8L under 100 kilometers. The transmission system is matched with a 5-speed manual transmission, which is the same model as Changan Yidong and Yuexiang V7. In the future, Auchan will also add an automatic turbocharged model equipped with a 1.0T engine and Aisin 6AT gearbox. Auchan’s suspension system adopts the combination of front McPherson independent suspension, rear torsion beam semi-independent suspension and front drive. It comes standard with EPS electric power steering system, which makes it closer to cars, and is different from the commercial MPV that everyone has been exposed to in the traditional sense. As a whole, it is developed at the level of cars. Among them, the exterior design is the responsibility of Changan European Design Center, and the interior design is developed by Changan Japanese design team. The NVH idle speed test is only 39 decibels.
Changan Auchan competing model Baojun 730 and popular S500
Changan Auchan competing models Yingzhi 737 and Wuling Hongguang S1
Auchan’s positioning is different from the previous positioning of Changan commercial vehicle brand. At present, MPV in China can be roughly divided into commercial MPV represented by Buick GL8 and commercial MPV represented by Wuling Hongguang. Changan Auchan is positioned as another emerging market, that is, home MPV. Domestic MPVs are often not expensive, but the overall quality requirements and comfort are stronger than commercial MPVs. In the past, Changan Ounuo’s competitors were Scenery 360 and Wuling Hongguang. However, Auchan’s potential consumer groups do pay attention to household consumers, which is close to Baojun 730, but latecomers such as popular S500, Yingzhi 737 and Wuling Hongguang S1 will also make efforts in this market segment. It is believed that Auchan has a high overall quality and cost performance after listing, and can perform well in the home MPV market.
Zhu Huarong, President of Changan Automobile
At the press conference, we also learned from Mr. Zhu Huarong, President of Changan Automobile, and the official of Changan Automobile. In 2016, Changan Automobile will launch 14 new products and 167 new models by 2025. The 14 new models to be launched next year include 9 new energy products. In addition, Changan Automobile will spend 5% of its annual sales on research and development. Changan Auchan’s spare parts and R&D links are completely built according to passenger cars. In the future, Changan’s commercial products will extend from MPV to SUV market, as well as seven multifunctional products between MPV and SUV. In the first half of 2016, Changan Commercial Co., Ltd. will also release a changan CX70 positioned in the SUV market, including the steering wheel and other parts, which will be shared with Auchan and CS75. Thirteen new products will be launched before 2025.