Ford CEO： We will also launch a low-priced pickup truck, which will be listed in three years to compete with BYD!

According to media reports, Ford C.EO Jim Farley (Jim Farley)The new electric pickup truck will compete with China’s competitors, especially in terms of production cost. However, it is expected that the model will not be available until three years later.

　

Ford lost billions of dollars in the field of electric vehicles in the first half of 2024, and further efforts are needed to improve profitability.

Jim Farley"It will be compared with China products made in Mexico in the future," he said. He added: "60% of the material cost has been calculated." He stressed that he clearly knew the production cost of the new model.

It is expected that the new medium-sized electric truck will directly compete with BYD "Shark" and other electric pickup trucks. In the scheme of reducing costs, the flexible platform of internal battery assembly and sharing on multiple models is proposed.

　

Jim FarleyRecently, it praised the platform that Ford is developing, and said that it will be used in many electric vehicle models in the future, and commented that together with related platforms, Michigan will start producing LFP batteries in 2026, and the prospect is positive.

However, it has also been pointed out that the time to market is a problem. Ford has changed the electric vehicle plan many times and made different responses to the electric vehicle market, including canceling the three-row electric SUV and diversifying the hybrid vehicles.

　

The medium-sized electric pickup truck named "T3 Project" will be launched at the end of 2027, but no other more information is provided.

Ford plans to produce vehicles in Tennessee, while BYD is considering establishing production facilities in Mexico, with an estimated annual production capacity of 150,000 vehicles.

On May 14th, 2024, SHARK, BYD’s first new energy pickup truck, was officially released in Mexico. This car will be equipped with the same DM-O hybrid system of Equation Leopard, which will be officially released in 2024. DMO is an off-road platform mainly driven by electricity, and both the engine and EHS hybrid system of DMO platform adopt vertical layout.

　

BYD plans SHARK.The pickup truck will be listed in the global market early next year, and the estimated vehicle price is about $55,000. This is the current competitive price with Ford Ranger and Toyota Highlux, and Ford needs to build a more competitive electric pickup truck. If the vehicle launch time is delayed for more than 3 years, it is still a question how competitive the relevant models can be in the market. ???