So ugly, how did it become a ＂beautiful＂ online celebrity？

Youth Shanghai

recent days

Suide County, Shaanxi Province

A network anchor named "Zhang Meili" was arrested.

Although it’s called "beauty"

But what she did was "ugly"

According to the police report, "Zhang Meili" made an appearance by insulting her mother, broadcasting live broadcasts, and yelling at people, in order to attract attention and increase fans. "Zhang Meili" also used online celebrity’s identity to eat "overlord meal" offline, and insisted on taking it. So arrogant and lawless, he was finally arrested by the police on suspicion of seeking trouble.

It is not uncommon for online celebrity to be dealt with for breaking the law, but by abusing his mother to gain attention and get traffic, there is no bottom line to this extent, which has broken through many people’s cognition. Those who wait for "Zhang Meili" will be punished by law.

01

The rapid development of webcasting in recent years has provided many ordinary people with opportunities for success, and also broadened channels for people’s production and life, especially for leisure and entertainment. Many people choose to take network anchor as their career.

However, in order to become online celebrity, some people do not hesitate to get attention and traffic by ugly, vulgar or even illegal means. Online celebrity "Zhang Meili" took this path.

According to the police report, "Zhang Meili" was originally an ordinary netizen. After a video insulting his mother was released in 2022, it quickly rose to tens of thousands. She tasted the sweetness from this data, thinking that she had found the "trick", so she regarded it as a road to rising powder and frequently abused her mother in the live broadcast.

What’s even more outrageous is that in order to continue to suck powder, "Zhang Meili" frequently creates offensive topics in the live broadcast, insults others at will, and regards the live broadcast "opposite spraying" vulgar content and swearing words as the traffic password of the powder.

With the rising popularity, in reality, "Zhang Meili" not only colluded with some network anchors, co-produced vulgar videos to make money, but also began to eat "overlord meals", taking transportation without paying, even abusing others at will, insisting on it, and so on.

In the end, the local police arrested "Zhang Meili" in accordance with the law on suspicion of seeking trouble, and imposed administrative penalties on the relevant personnel who participated in the vulgar live broadcast of "Zhang Meili". The account related to "Zhang Meili" was also banned by the platform.

02

The frequent chaos in webcasting has long aroused people’s concern. Some deliberately release "soft porn" content and "edge ball" videos; Some fictional facts and posing "sell badly"; Some vulgar PK, violent fighting; Others pretend to be crazy and sell silly, grandstanding; What’s more, it is said that "black red" is also "red".

Compared with the live broadcast chaos mentioned above, "Zhang Meili" is a breakthrough.

She not only abused her mother, but also used it as a tool to make money and become famous, and made it public by live broadcast in exchange for attention and flow. This arrogant behavior of ignoring human relations and trampling on the bottom line caused public outrage.

Many netizens are worried that if the abusive behavior of mothers cannot be dealt with in time and can be exchanged for traffic and benefits, will more people follow suit and even intensify? Since insults can get such high traffic, what about more outrageous beatings? What about abuse?

Obviously, if such ugly chaos can’t be stopped in time, it will encourage the spread of "judging ugliness" and form a "broken window effect". The police shot in time, dispelled the dream of "Zhang Meili" and laid a foundation for consolidating the clear network.

03

Traffic is not a scourge, and there is no right or wrong in itself. What is wrong is the way some people pursue traffic.

Recently, a sudden mountain fire broke out in Sichuan and other places, and forest firefighters pushed into the fire with dozens of pounds, and the live webcast of fighting all night was sought after by netizens. This shows that it is also a live broadcast, spreading positive energy, and there is also traffic and market. The key depends on how the anchor looks and broadcasts, whether he is willing to suffer hardships and whether he is willing to take the right path.

Looking back at "Zhang Meili"’ s ugly live broadcast chaos, they broke through the boundary of law again and again, and broke through the moral bottom line again and again, revealing online celebrity’s mentality of quick success and instant benefit and one-sided paranoid view of justice and benefit.

"Zhang Meili" is punished by law, which is a strong warning: the Internet is not a place of extra-legality, and webcasting is not a blind spot for supervision. In recent years, with the launch of the "Qinglang" series of special actions, the bottomless traffic from the media and the false and vulgar chaos in the field of webcasting have long been included in the rectification focus, so don’t be lucky.

"Zhang Meili" became the so-called "online celebrity", which did not happen overnight. If the management of the relevant online social media platform is in place, it can be warned in time at the beginning of the live broadcast, and "Zhang Meili" may not be as good as it is today.

Network platform as the main body of operation

Not in front of the traffic bonus

turn a blind eye to

Let vulgar content spread freely on the platform.

Strengthen supervision and inspection and fulfill platform responsibilities.

Can’t be reduced to empty talk

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Original title: "So ugly, how did it become a" beautiful "online celebrity? 》

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