Shanghai TV Festival ｜ Cultural programs have risen strongly and the quality of comedy programs has improved.

The 23rd Shanghai TV Festival will be held from June 12th to 16th. Since the collection of works was launched in December last year, more than 700 works have applied to participate in the award selection of each unit. Among them, there are more than 70 domestic variety shows in the variety unit.

Due to the continuity of variety shows, many programs nominated last year have signed up for the competition this year with new highlights of the new season. Judging from the declared programs, although singing and star-challenge variety shows are still the mainstream, cultural variety shows have also shown a strong momentum by virtue of new "online celebrity" programs such as Chinese Poetry Conference, Reader and Seeing Words as Face.

In the variety environment with strong entertainment atmosphere, these three programs broke the state of star variety show with solid production standards and exquisite cultural content, and became the focus of audience’s hot discussion, bringing a fresh cultural wind to the impetuous variety environment.

Analysis of the reasons for its popularity, first of all, the continuous broadcast time, so that "Chinese Poetry Conference", "Reader" and "Seeing Words as Face" formed an uninterrupted wave of cultural variety. More importantly, the audience’s requirements for the content and quality of the program are growing, and cultural programs that can supplement the spiritual nutrition for the public obviously meet the needs of the viewing market.

At the same time, after recent years, the era of comedy variety blowout has passed, and the speed of innovation has decreased, but the quality and characteristics of the program have improved. With the development of science and technology, the amateur challenge variety show began to introduce artificial intelligence, and the confrontation between man and machine also attracted a lot of attention.

Next, Xiaobian will take stock of the outstanding variety shows worthy of attention in this year’s Magnolia Award entries from the aspects of culture, singing, star challenge, comedy and amateur challenge, and see if there are any works you like.

Culture category: a sudden emergence of a new force, igniting the national cultural fever.

At the 22nd Magnolia Awards Ceremony last year, the Chinese Poetry Conference won the Best Variety Column Award as a "dark horse", which opened the way for the rise of cultural variety.

In the second season of "Chinese Poetry Conference", Wu Yishu, a talented woman after 00, was born and became popular on the Internet, which also triggered the public’s pursuit of cultural variety.

Both "Seeing Words as Face" broadcast before and "The Reader" broadcast later have gained a good reputation with unique planning and excellent production, which also reflects the audience’s desire for such high-quality "spiritual food".

And "Let’s Talk" and "Extraordinary Ingenuity", which are known as the "open class of youth TV", also show the cultural charm of different forms of programs respectively.

Masterpiece:

The first season of "seeing words like faces"

The program originally originated from the British variety "Letter Live", which led the audience to relive the time and memories in the letters in the form of star reading letters. Most of the guests are powerful actors, and their strong lines and skills have a remarkable effect on restoring the feelings of letters.

The Reader Season 1

Among the "readers", the word "reading aloud" is heavy, and the word "zhe" is heavy on people. Each program invites 4-6 guests to share their stories while reading aloud, including many historical witnesses such as Xu Yuanchong and Pan Jiluan. The combination of reading aloud and stories is more touching.

Singing category: revision and innovation, and chorus of stars and elements become a trend.

Since the "Song Restriction Order" in 2013, the ever-lasting singing programs once fell into a trough. However, with the growth of the originality of variety shows, not only some revised old programs such as "New Songs of China" and "Masked Singers Will Guess" glow with new vitality, but also a wave of new programs featuring new forms, which has once again triggered the upsurge of singing variety shows.

In addition to popular programs such as The Battle of Nature, The Voice of Dreams and I Want to Sing with You, the cross-border song king, which focuses on cross-border challenges, is also eye-catching. In addition, "Ding Luo Long Dong Choke" uses a mix of pop and tradition to perfectly show traditional art.

Masterpiece:

Cross-border song king season 1

Bringing together many stars who are active in the fields of film and television, entertainment, etc., showing their little-known but amazing musical talents. The inspirational setting of "regaining the dream of music" and the wonderful performance of cross-border singers have given the audience many surprises.

The battle of nature season 1

It is the first time for amateur singers to challenge star singers. Putting amateur and star singers on the same stage can not only feel the tension and excitement of amateur counterattack, but also get a panoramic view of the little-known side of stars.

Star challenge category: the mainstream position stands firm

Since Happy Camp, although the form has changed several times, variety shows with star challenges as the main content have always occupied the mainstream position. Especially after the appearance of outdoor "phenomenal" variety shows such as Running Man’s Extreme Challenge, similar outdoor variety shows have emerged in an endless stream with different themes, such as Real Man, which focuses on the military, or Come on, which focuses on sports. Champion, even Geek Departure with novel technology as its theme, is in the forefront in terms of ratings and topic.

In terms of indoor variety, "Ace to Ace" can be called a leader and representative.

Masterpiece:

Ace to Ace Season 2

At the moment when outdoor reality shows are popular, we insist on the mode of indoor star competition challenge, and every issue can invite many stars to participate in the carefully designed theme PK. You can often reproduce or pay tribute to the classic IP in the program.

Real Men Season 2 Air Force

Let the male and female stars with different personalities go deep into the first-line troops and experience the real life in the military camp. The joining of several "female men" has added a lot of freshness.

This season, with the theme of the Air Force, while showing the different faces of the stars, the audience also saw the "mysterious" life of Air Force officers and soldiers.

The geek set out season 1

Breaking the traditional model, exploring the relationship between people and technology and the development direction by showing the application challenges of various cutting-edge technologies in real life, the future is full of science and technology.

Comedy: pioneering and innovative, with obvious characteristics.

In the modern society where the pressure of life is high, comedy has always been an indispensable product in people’s lives. However, after the blowout and "escape" in 2014, comedy variety shows not only advocated that content quality is king like the legendary swordsman, but also comedy story and Happy Chinese began to expand their works in different forms. The combination of the two has achieved remarkable results.

Masterpiece:

Happy Chinese Season 1

With families as the unit, nearly 100 families came to compete for the title of "Happy Chinese". The program focuses on the original ecological and grounded amateur reality show, bringing the most authentic folk humor to the stage.

Amateur Challenge Class: High-tech Artificial Intelligence Frequently Appears

From Happy Dictionary, which was the first popular program in China, to once-popular programs such as One Enemy Hundred and now super brain, amateur challenge programs have been "evolving" for many years. Due to the progress of science and technology, the way and content of the challenge are constantly revised, and various scientific and technological elements are increasingly integrated into the program. For example, One Stop to the End has entered the era of artificial intelligence.

However, the challenge program of human body skills and spirit represented by "Challenge Impossible" can still gain many fans.

Masterpiece:

Challenge Impossible Season 2

It covers the extreme challenges in many fields, such as skills, physical fitness and brain power, and focuses on the extraordinary skills of ordinary people to surpass the extreme challenges of ordinary people and show the extraordinary energy of ordinary life.

Super brain Season 4

As a program focusing on spreading brain science and mental competition, a group of brainpower experts with strange "abilities" were invited to challenge PK. This season, artificial intelligence robots were introduced, which attracted a lot of attention through man-machine battle.