Continue to break the game, explosion after explosion： Jietu automobile brand system is fully exerted
After the first half of 2024, the automobile market pattern was quietly reshaped, and the "volume" became the industry consensus. However, in the increasingly fierce market competition, Jietu Automobile, like a clear stream, has successfully built one explosion model after another with extraordinary insight and unremitting innovative ideas.
In June, Jetway Traveler once again set a new monthly sales record, reaching 16,205 vehicles. The sales volume is increasing rapidly, and the product is hot. In the continuous innovation, Jietu Automobile has extended the success of a single explosion model to a glorious chapter of the entire explosion family. In addition to the cross-country travel family that has been launched, Jetway will launch more brand-new products and continue to inject new impetus into Jetway Speed. It is not difficult to find that Jietu Automobile has "accurate questions, clear reading and comprehensive problem solving" when it turns over the broken answer sheet written by Jietu Automobile in the face of the current involution market. Everything shows that it is no accident that this "top student" frequently refreshes his grades.
Bet on "Travel+"to open up a brand-new exclusive track
In 2023, the demand for car purchase in China auto market changed from family commuting to "commuting+traveling". Just when other auto companies just started to study the market strategy, they found that one brand had already set out and wrote the answer of "traveling+"in 2018. This brand is Jetway. In just 65 months, Jetway has become a "million club" from a cutting-edge brand and grabbed the first-Mover advantage on the new track. All this happened against the background of the first negative growth in China auto market in 30 years.
Finding a chance in adversity, Jietu firmly does these four things with long-term.
The first is to adhere to the user-centered. When many enterprises talk about slogans, Jietu works quietly and treats users with sincerity. At the beginning of the brand’s establishment, "Jietu user representative forum" became an indispensable activity in the brand’s development, and then it extended "user co-creation", "3W service concept" and "three 100% projects", and finally formed a service system that deeply touched the needs of users. For this reason, Jietu can deeply understand the demand changes of market segments, keenly form the ecological layout of the whole travel industry chain through the combination of people, cars and scenes, and gradually turn users’ yearning into reality.
The second is that Jietu brand has valuable strategic strength. In the past six years, Jietu has been firmly on the road of "travel+",from zero to one, from the existing to the refined, and has always maintained the upgrading and iteration of brand strategy, filling in the connotation of the concept from the aspects of product, ecology, experience and communication. For this reason, in today’s fierce industry competition, Jetway has found its own differentiated competitive advantage and brand uniqueness. The anchor point is accurate, the foundation is solid, and the Jietu layer by layer breaks through, and finds its own way in the jungle of the automobile market.
The third is the potential for continuous upgrading. In November last year, the Jietu Shanhai new energy sequence targeting the world’s first hybrid off-road brand was officially released; Jetway is keenly aware of the market demand for hybrid products. On the brand night in April this year, Jetway created different models such as Jetway Shanhai T1, T2, T5, T7 and P5 with the unique label of "Travel+Hybrid Off-road", which formed Jetway’s "Five Tiger Generals" to enter the hybrid off-road market, constantly broadening users’ travel scenes and bringing users a higher-value product experience. The release of Jietu Shanhai sequence is a brave attempt for Jietu to achieve brand upward and value jump, and it also proves that Jietu has been climbing constantly, bringing new extension and upgrade to the "Travel+"strategy with accurate judgment and enterprising attitude.
The fourth is All in from product to service. In addition to the full-matrix hybrid off-road products, Jetway also launched exclusive products such as travel camping trailers and travel boxes to meet the individual needs of users; The "Travel+"ecology is also constantly upgrading. With a deep understanding of self-driving travel, Jetway has carefully selected the top 100 star-rated campsites in China. Jetway users can use camping sites, free camping equipment, free charging and free experience of electrification scenes for free. These four rights and interests undoubtedly facilitate the user’s travel experience; The G318 most beautiful highway rights and interests plan is also continuously optimized. 151 Jietu stations bring many benefits such as accommodation, maintenance, rescue and charging, and they are all "Jietu" wherever they go; This brand is professional and sincere, so that users only need to enjoy the happiness of the journey with peace of mind. It is precisely because of this that "Travel+"is attracting more and more people to join it and enjoy it.
This is the case with Jietu, which has the foresight to precede the market demand, and the courage to persevere and forge ahead. Now it has a million-level market stock scale and has become the representative of the new generation of China automobile brands with constant determination.
"Read the questions" with users, and you have a well-thought-out plan before you put pen to paper.
As early as the early stage of traveler’s research and development, Jetway established "Our Jetway" as one of the product co-creation concepts, which broke the relationship between brand and users in selling and buying cars and realized the scene of "being friends, creating products and establishing brands" with users.
On April 22, 2024, Jetway Shanhai T2 was officially listed. Dai Lihong, assistant general manager of Chery Automobile Co., Ltd. and executive deputy general manager of Jetway Brand Division, introduced that in order to build Jetway Shanhai T2 well, Jetway Automobile made 29 offline co-creations, and invited more than 100,000 users, more than 150 industry coffee makers, more than 200 partners and 5,000 engineers to participate.
Therefore, there is never a lack of design to meet the needs of users on Jetway Shanhai T2. According to the needs of users to create collections together, Jietu Shanhai T2 has optimized the parking air conditioning function. When the outdoor temperature is 30℃ in summer night, the air conditioning can run continuously for 40h； hours. The extreme cold of -20℃ in winter night can also have 14 hours of continuous heating; In addition, Jietu Shanhai T2 not only has the external discharge function of 6.6kw, but also has the only external discharge function of 2.2kw in the car at present, which greatly broadens the application scene of camping appliances and solves the big demand with small design. Yes, only by fully understanding the needs of users can we accurately shape such a comfortable, economical and powerful off-road vehicle, which is the chemical reaction created by Jietu and users.
Jetway Shanhai T2 is not Jetway’s "fantasy" about the market, but what users need, want and want. At the same time, the explosion performance of Jietu Shanhai T2 is by no means from low prices, but actually touched consumers with "real answers".
Solve the sales problem with new media, and explore the new marketing situation in a pioneering way.
Jietu Automobile is one of the earliest automobile enterprises to lay out new media marketing channels, which has both soft power and hard power, both of which are the top stream in automobile enterprises.
In terms of hard power, Jetway fully mobilized the enthusiasm of dealers, supported the live broadcast of dealers through marketing expenses, live training, professional materials and other aspects, and the national Jetway sales consultants constantly created opportunities to communicate with customers in the live broadcast. In addition, Jietu Automobile pioneered the "white+black" new media operation mode in the industry to ensure that users can see the live broadcast of Jietu brand at every time.
In terms of soft power, Jetway’s executives and employees went into battle together to establish contact with users and act as customer service, so that users felt the sincerity of the brand. At present, a total of 4,147 employees face more than 170,000 users, and sincerely make friends with users and solve user problems. Through 400, WeChat, APP, Tik Tok and other channels to directly connect with users, and even the system of directly connecting users with BOSS, we sincerely accept users’ suggestions and ensure that all problems of users can be closed-loop 100%.
In 2023, 40% of Jetway’s sales volume was obtained through new media, short video and live broadcast operation. Facing the huge online traffic, Jetway took the lead in arranging troops and constantly refreshed the construction speed of offline channel system and service system. In just six months, Jetway Shanhai completed the construction of 317 stores nationwide with the efficiency of building 1.8 stores a day, covering more than 70% of the cities in the country. It can be seen that every success is the result of multiple efforts. Jietu has innovation in marketing, high efficiency in system construction, and overwhelming determination and attitude. It is precisely because of this that Jietu Automobile can create a remarkable speed in one industry after another and become a benchmark for other brands to learn.
Why is Jetway always impressive? This answer comes from the internal strength of Jietu, not blindly following the trend, choosing the most suitable way for you; Firmly and continuously tap the potential of the market; Do not forget your initiative mind, always walking with users; Innovate in time, and let the change of science and technology become a tool to improve yourself. It is believed that with the layout of more channels and the intensive release of products, Jetway will not be afraid of challenges, empower sales with Jetway speed and realize the upward leap of brand value.
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