Is the barbecue in Zibo ＂cold＂？
Recently, there are always people on the Internet who say that the barbecue in Zibo is "cold". There are three reasons: first, the passenger flow has dropped; second, some barbecue shops have begun to transfer their facades; third, the popularity of online search is not as good as before.
It is better to return to normal than to be "cool". At present, although the barbecue in Zibo is "cooling down", it does not mean that there is no heat. The owner of the barbecue shop reported that although the current passenger flow is not as good as the peak period in April and May, it is still much more than before the "fire"; Although the booking volume of hotels and homestays has declined, the booking situation of the Dragon Boat Festival holiday not long ago is still considerable. It can be seen that the heat of barbecue is still warming many operators in this city.
This is Linzi Barbecue Courtyard located in Linzi District, Zibo City. Photo by Zhu Zheng (Xinhua News Agency)
The popularity of barbecue in Zibo attracted many entrants. According to the data, from March 1st to June 18th, there were 694 barbecue-related enterprises in Zibo, among which there were veterans in the catering industry and novices. Under the baptism of the market tide, there are shops that have always maintained a high standard of taste and service and are still full of passengers; There are also those who lack stable customers and good word-of-mouth support and can only transfer the facade.
Zibo barbecue has become a phenomenal "national feast", which is the result of spontaneous promotion by tourists, rapid response by the government, active maintenance by citizens and other factors, and the help of network traffic can not be ignored.
The speed of creating hot spots on the Internet is often very fast. The online "mountain-like tsunami" traffic is transformed into offline short-time passenger flow, which tests the city’s ability to provide a perfect business reception environment and high-quality public services. Once it fails to meet the expectations of tourists, the voice of praise may turn into complaints, which is an examination question that all online celebrity cities need to face. In addition, the Internet traffic economy has the characteristics of rapid upgrading and short life cycle. Not only in Zibo, but also in other online celebrity cities, it is difficult to keep the heat at its peak all the time, and the change of "You sing and I come on stage" is not uncommon in cyberspace. When the flow ebbs, how to cultivate the new kinetic energy of sustainable development is another question for online celebrity. A single barbecue may not be able to meet the experience needs of tourists’ differentiated and diversified leisure tourism. There are many articles to be done from these perspectives, such as exploring tourism resources, enriching the supply of tourism products and injecting the soul into tourism with culture.
A nationwide barbecue made more people know about Zibo, and its good consumption environment and excellent public services made it famous. For this newly-built city of online celebrity, people’s continuous concern is the most precious wealth for the long-term development of Zibo.
Economic Daily (by Zhang Xue)
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