Wanda IMAX joins hands again to open the IMAX Laser Hall in Shanghai Huanying Studios

Wanda Film joint stock company vice president and general manager of development

1905 movie network news　On August 31st, Wanda Film and IMAX China jointly announced that China’s first IMAX new generation laser projection system was officially launched in Shanghai Huanying Cinema Darongcheng Store. Brian Bonnick, Chief Technology Officer of IMAX Company, Zeng Guang, Vice President and General Manager of Development Department of Wanda Film joint stock company, attended the event.

As a high-end Australian studio brand acquired by Wanda Film in 2015, Shanghai Huanying Studios Darong City Store is the first Huanying Studios project to land in Shanghai. The studio ingeniously combines the old Shanghai style with Hollywood film elements in the 1940s and 1950s to highlight the artistic atmosphere of the movie viewing scene. After the event that day, nearly 400 audiences enjoyed the IMAX3D laser version and experienced the visual effects of this projection technology.

For the first new generation of IMAX ? laser projection system to be located in Wanda Film’s Shanghai Huanying Cinema Darongcheng store, Zeng Guang, vice president and general manager of the development department of Wanda Film joint stock company, said in his speech: "Wanda Film has always adhered to high standards of design and construction concepts, high-configuration film projection technology, and high-quality standardized services to create the ultimate ideal movie viewing scene for fans."

With the introduction of the IMAX new-generation laser system to Wanda Cinemas this time, Zeng Guang said: "In the field of introducing and promoting the latest projection technology, it has also been at the forefront of the country and even the world. As the first Huanying Cinema in Shanghai to debut, the new generation of IMAX laser system will definitely bring a more immersive movie viewing experience to movie fans."

Ms. Zhou Meihui, Chief Marketing Officer of IMAX ? Greater China

IMAX Greater China Chief Marketing Officer Zhou Meihui also said that the official launch of the new generation of laser system also strongly conveys the core spirit of IMAX’s new brand upgrade: to provide the most immersive movie viewing experience, allowing audiences to experience and integrate into a movie from images, sounds to emotions, just as the filmmakers originally intended. She said that as a result of IMAX’s pioneering research and development, the laser system will bring a more impressive movie viewing experience.

Brian Bonnick, Global Chief Technology Officer, IMAX ?

At the opening ceremony of the IMAX Laser Theater at Shanghai Huanying Cinema, Mr. Brian Bonnick, the global chief technology officer of IMAX, flew to the scene from Canada to detail the many innovations and technical features of the IMAX new generation laser system for the guests: Its unique experience is derived from the new generation of 4K laser projection system, with a new optical engine and a number of IMAX proprietary technologies. Make higher resolutions, clearer and brighter images, stronger contrast and more vivid and brilliant colors come together on the IMAX giant screen.

So far, IMAX has signed more than 180 new-generation IMAX laser theaters worldwide.