Meituan distribution launched the winter rider recruitment, invested 100 million yuan, opened 300,000 new positions

Entering the winter, takeaway consumption and transportation demand continued to grow. On December 12, Meituan takeaway launched the winter rider recruitment, invested 100 million yuan, opened 300,000 rider positions, continued to expand employment supply, and provided support for ensuring winter takeaway consumption.

It is reported that the winter rider recruitment investment will be mainly used for recruitment incentives in cities such as Beijing and Shanghai, as well as in areas with tight transportation capacity such as Northeast China and North China, including measures such as upgrading the "Bole Award", and riders can get up to 10,000 yuan for recommending new people. Offline, Meituan will also increase resource support for partner recruitment, and link human resources agencies in the region under the guidance of local governments to expand the coverage of recruitment information. For workers who want to increase their income part-time, Meituan further improves the "part-time model" of the special delivery site. The webmaster will provide distribution guidance. Part-time riders can also flexibly adjust their work rhythm according to personal needs, so as to achieve a balance between life and work. In order to help new riders master delivery skills faster and increase income, Meituan Takeaway has launched a "three-piece novice set" for new riders, including "rider hand-holding", "novice care sheet" and "novice disclaimer card". At present, more than 30,000 old riders have joined the "master group" to provide one-to-one training for new riders. The online learning platform has also developed more than 120 class skill courses for riders to learn. For rider career development, Meituan has launched rider online learning platform, webmaster training program, rider transfer mechanism, rider university and other projects to help riders career development to a higher level. At present, more than 420,000 riders have participated in the "webmaster training program".

The rider is resting in the inn

In order to strengthen the rider’s winter distribution guarantee, Meituan has invested 1.70 billion yuan in winter distribution subsidies to carry out winter care activities across the country, and has built more than 38,000 rider stations across the country in conjunction with all sectors of society, which is convenient for riders to rest and obtain supplies at any time. The emergency mechanism of "severe cold protection" has been activated. In special weather such as blizzard and strong wind, it provides assistance such as delivery time and bad review elimination, and dynamically adjusts the distribution radius to shorten the time riders are exposed to the outdoors. At the same time, riders are equipped with commonly used medicines in winter. In addition, in accordance with the national unified work deployment, Meituan actively participates in the occupational injury protection pilot in Beijing, Shanghai, Guangdong and other seven provinces and cities to provide riders with insurance premiums and more comprehensive work safety.

Meituan takeaway rider service department said that winter is a critical period for takeaway delivery, and it is also the focus of distribution security. Meituan takeaway will continue to increase the recruitment of riders, do a good job in logistics for riders’ winter delivery, and strengthen the capacity guarantee of winter takeaway consumption.

In response to the labor fluctuations in the takeaway and distribution industry, Zhang Chenggang, director of the China New Employment Form Research Center and associate professor of the School of Labor Economics at Capital University of Economics and Business, said that the labor supply and demand situation in the takeaway and distribution industry has always been in a dynamic balance. Winter is the peak season for takeaway consumption, and the demand for transportation capacity expands. However, the labor market will be in short supply before the year, especially in northern and first-tier cities due to weather and population mobility. The manpower gap will be more significant. Increasing recruitment efforts by takeaway platforms and cooperative enterprises will help alleviate the labor problem. Overall, the takeaway and distribution industry is flexible and mobile. Both "labor difficulties" and "labor surplus" are short-term phenomena in some regions. They can be effectively solved through market self-adjustment. The outside world should view this rationally.