On October 25, some netizens posted a video on the social platform, claiming that several of their friends were traveling together and took two taxis in Shanghai at the same time. The departure and destination were the same, but the fare difference was 33 yuan.

In the video, netizens asked the driver: Why are we more than 70 yuan, but they are 45 yuan? Your car is different from others, right? The driver was dumbfounded by the passenger’s question and had no choice but to charge 45 yuan. The video was posted on the Internet, causing heated discussions among netizens.

On October 27, the surging news reporter learned from the Shanghai Transportation Commission Law Enforcement Corps that at about 18:33 on October 25, the whistleblower and other five people took a Shanghai DX1988 taxi from the Shanghai Disneyland taxi waiting point to the Pulbe Hotel in Pudong Greenland. After arriving at the destination, the meter showed the amount of 78 yuan. While another taxi taken by a colleague friend at the same time and route, the meter showed the amount of 45 yuan. The whistleblower questioned the scene and finally paid 45 yuan. Subsequently, the whistleblower exposed the taxi driver’s suspected violations on relevant social platforms.

After investigation, Gu Zhenghai, the taxi driver involved in the case, illegally used the meter corruptive practices device in order to achieve the purpose of collecting more fees during this business operation, and the circumstances were serious. At present, the Traffic Law Enforcement Corps of the Shanghai Municipal Transportation Commission intends to revoke the driver Gu’s passenger service operation qualification in accordance with Article 45 (2) of the Regulations on the Administration of Taxi Vehicles in Shanghai.

　　Xiaomi TV currently includes five series of Xiaomi TV 4, 4A, 4S, 4C, and 4X, with rich sizes and diverse choices. But rice fans often leave messages in the background, asking what is the difference between these five series? So today, the editor has compiled a super-detailed comparison picture and text of each series of Xiaomi TV for you, hoping to help you buy TVs!

　　Xiaomi TV 4 series

　　Ultra-thin high-end flagship series, 4K ultra-high definition image quality, with immersive design. Exquisite appearance, placed at home like a work of art, currently includes 49 "55" 65 "and just released large size 75" four size segments.

　　Xiaomi TV 4A series

　　An artificial intelligence voice TV for the elderly and children. It is cost-effective and currently includes 32 "40" 43 "49" 50 "55" 65 "and other size segments, and includes a youth version and a sports version specially created for sports fans.

　　Xiaomi TV 4S series

　　Metal body is commonly used (except 32 "), which is beautiful in appearance and full of artistic sense. It currently includes 32" 43 "50" 55 "and 55" curved surfaces, with four size segments.

　　Xiaomi TV 4C/4X series

　　Most use the piano paint process (except 32 "), and the TV appearance is more artistic. The current 4C series includes four size segments, 32" 43 "50" 55 ", and the 4X as the latest series only includes 55".

　　The following is a 55 "example to illustrate the similarities and differences between Xiaomi TV series in more detail.

　　The same point

　　1. All 4K ultra-high definition image quality, restore the visual effect of the real environment, make the picture full of more details, and watch the blockbuster more smoothly.

　　2. Both use 64-bit quad-core processors, 2GB + 8GB storage, and run smoothly to meet daily storage needs.

　　3. All are equipped with industry-leading PatchWall artificial intelligence system, which can be personalized recommended according to user usage habits. Thousands of people have thousands of faces, and you can understand the content better;

　　4. All have built-in Xiao Ai, one-click voice to realize keyword search, open application games, check weather calendars and other voice interaction functions. At the same time, you can also control a variety of smart devices such as Mijia air purifiers and desk lamps. Through Xiaomi TV, create your own smart home and easily enjoy the convenience brought by smart life. (Among them, 4C 55 "and 4A 55" need to purchase their own Bluetooth voice remote control)

　　5. With the same content source, movies, TV series, variety shows, massive film and television content, turn on the TV and watch it if you want; Dolby and DTS audio dual decoding, the sound is clear and bright, and the sense of presence is stronger;

　　6. Both support seat installation and hanging installation methods. Xiaomi engineers provide door-to-door service, which is considerate, worry-free and assured.

　　7. All support the third-party app. Users can download more smart TV software through the Dangbei market and expand TV applications, such as Dangbei Video Quick Search, Dangbei Fitness, etc.

　　The difference

　　√ Appearance and craftsmanship

　　Xiaomi TV 4 55 ", 4.9mm ultra-thin and sexy body, immersive design, crystal clear as glass, like a desirable work of art;

　　Xiaomi TV 4C 55 "and 4X 55" both use piano paint technology, with ultra-narrow borders, wide vision and super artistic sense;

　　Xiaomi TV 4S 55 "metal body, six processes extracted from the gun-colored metal color, so that the appearance of the TV is more metallic, while the artistry is also perfectly presented.

　　Xiaomi TV 4 55 inches

　　Xiaomi TV 4A 55 inches

　　Xiaomi TV 4X 55 inches

　　Xiaomi TV 4C 55 inches

　　Xiaomi TV 4S 55 inches

　　√ Parameter configuration

　　In terms of speakers, the 4A 55 "uses 2 * 6W speakers; the 4, 4X, and 4S 55" use 2x8W speakers; and the 4C 55 "uses 2 * 10W speakers.

　　√ Price

　　Xiaomi TV month-end promotion, all series of 55 "are in the special price reduction.

　　Xiaomi TV 4 55 inches, 300 off the price of 3699 yuan

　　Xiaomi TV 4S 55 inches, 200 off the price of 2799 yuan

　　Xiaomi TV 4A 55 inches, 500 off the price of 2299 yuan

　　Xiaomi TV 4C 55 inches, 500 off the price of 2299 yuan

　　Xiaomi TV 4X 55 inches, 500 off the price of 2299 yuan

On June 16, Avita announced the first batch of Avita Experience Centers, which were located in Chongqing, Shanghai, Chengdu, and Hangzhou, with a total of 9 stores, achieving Avita’s goal of opening its first store in the second quarter. At present, Avita 11 has opened reservations. After the experience center is settled, the next step must be Avita 11 to arrive at the store (I guess).

The 9 Avita Experience Centers are: Spicy Mountain City – 2 in Chongqing, Chongqing Longhu Park Tianjie Store and Chongqing Longhu Times Tianjie Store; Electronic Music Magic City – 2 in Shanghai, Shanghai Jing’an Joy City Store and Shanghai Changtai Plaza Store; Popular Special Zone – 2 in Shenzhen, Shenzhen Yifang City Store and Shenzhen Huangting Plaza Store; Easy Play City – 1 in Chengdu: Chengdu Taikoo Li Store; Shanshui Yayin – 2 in Hangzhou, Hangzhou Xixi Impression City and Hangzhou Ocean Ledi Port Store.

From May 26th to 30th, Avita completed a limited-time exhibition in Chengdu, and Avita 011 Super Heart Gold was also officially opened. At 9999 yuan, you can become a super heart gold user and get the priority lock single right of Avita 011, which is limited to 500 units worldwide. As the opening work of the "0" series of Avita brand fashion crossover, Avita 011 was jointly created by Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh.

Avita 11 has also opened reservations on May 20. Heart users can pay 520 yuan "Heart Gold" to book Avita 11 immediately, and can enjoy the following triple exclusive benefits. Avita 11 isThe first model in the industry with Huawei HI full-stack smart car solution as standard.Huawei is deeply involved in the development of intelligent driving, intelligent cockpit, and application systems for products, and is equipped with the CHN platform jointly developed by Huawei and Ningde Times.

Avita is the only brand fully equipped with Huawei HI (Huawei Inside) full-stack smart car solutionsIn terms of product power, Avita 11 has 400tops of high computing power and 750V high-voltage charging capacity, which has excellent intelligence and performance advantages. In terms of production capacity, Avita is inChongqing Yuzui Base ProductionThe factory has an intelligent flexible production line.Maximum annual production capacity of 350,000 vehiclesAccording to the previous plan, the Avita 11 plan will be officially delivered within the year

1905 movie network news On the evening of July 17, the 40th Hong Kong Film Awards ceremony came to an end at the Hong Kong Film Cultural Centre, and multiple awards were announced. Become the biggest winner of the night, with five awards for Best Supporting Actress, Best New Actor, Best Costume Styling, Best Sound Effects, and Best Visual effects.

The late director’s posthumous work won four awards in a row, including: Best Film, Best Director, Best Action Design, Best Editing. At the age of 85, he won Best Actor and Best Actress for "Deus Dusk".

The award ceremony was star-studded ，、、、、、、、 Xie Xian, Liu Yashe,,, and so on attended.

Louis KooShi Nansheng

The best film was announced by Louis Koo, and "Fury" defeated "Anita Mui" and "Wisdom Teeth" to win the award.

Andy Lau

The director of the film, Chen Musheng, also won the Best Director award, which was his sixth nomination for Best Director at the Academy Awards. Unfortunately, he missed the Academy Awards five times before his death. Chen Musheng died of illness in August 2020. "Anger · Serious Case" is his last work. Andy Lau choked up at the scene and read a letter from Chen Musheng’s widow, thanking the outside world. "I believe this award has fulfilled his life, and he will definitely smile back and feel very relieved. On behalf of my husband, I would like to say thank you to everyone. Everything is in silence."

Lin Jiadong, Xie Xian

The best actor award went to Xie Xian, 85, who has been in the film and television industry for 69 years and finally won the best actor for the second time on the stage of the Academy Awards. He was escorted to the podium by Lin Jiadong, and the audience applauded. His acceptance speech was very brief: "Thank you all. I won’t say it, I will take this."

Liu Yashe

Liu Yasse, the ninth mainland film queen to win the Academy Awards, thanked the director and staff in Cantonese before saying in Mandarin: "The film has given me a ray of light, guiding me to this place, I hope I have the opportunity to accompany the film to go further, I didn’t cry! Thank you!"

Wang Danni

The model-turned-model won the best new actress for her debut novel "Anita Mui", and she was so excited on stage that she sobbed.

The complete list of winners:

Best Picture: "Fury"

Best Director: Chen Musheng, "Anger, Serious Crime"

Best Actor: Xie Xian, "Kill the Dusk"

Best Actress: Yasser Liu, Wisdom Teeth

Best Screenplay: Cen Junqian, Wisdom Teeth

Best New Actor: Dany Wang, Anita Mui

New Director:

Best Cinematography: "Wisdom Teeth"

Best Supporting Actor: Mom’s Wonder Boy

Best Supporting Actress: Anita Mui

Best Movie Song: The Original Intent of Time "One Second Boxer"

Best Original Film Music:

Best Art Director: Wang Huiyin, Wisdom Teeth

Best Costume Design: Anita Mui

Best Editing: "Rage · Serious Case"

Best Action Design:,,, "Rage · Serious Case"

Best visual effects: Lin Jiale, Liang Weimin, Hong Min’s poem "Anita Mui"

Best Sound Effects: Anita Mui

Best Asian Chinese Film: "American Girl"

Lifetime Achievement Award:

Professionalism Award:

[car home Suzhou Preferential Promotion Channel] brings you the latest preferential information. At present, the high-profile models are undergoing a considerable preferential activity in Suzhou. Car buyers can enjoy a cash discount of up to 7,000 yuan, which further reduces the original starting price to 152,700 yuan. Seize this opportunity and click "Check the car price" in the quotation form quickly, so as to win a more competitive car price and realize your ideal car dream.

The exterior design of the car is exquisite and elegant, the front face adopts a family design language, and the air intake grille is decorated with chrome, showing a strong visual impact. The overall style is both dynamic and steady, with smooth lines and harmonious proportion of the car body, creating a sense of advanced and technology, reflecting the modern aesthetics of Zhiqing series. The details are exquisite and exquisite, both the body contour and the lamp design reflect the designer’s persistent pursuit of quality.

Xingyue L Zhiqing stands proudly, and its body size stands out from the rest, with a length of 4795mm, a width of 1895mm, a height of 1689mm and a wheelbase of 2845mm, showing a steady body proportion and spacious interior space. Its dynamic side line design is not only smooth and natural, but also highlights the balance between strength and elegance. The front and rear wheel tracks are both 1610mm, which ensures the driving stability and comfort. Exquisite 19-inch rim and 235/50 R19 tyre size not only enhance the visual impact of the vehicle, but also provide good grip and handling performance for driving.

The interior design of Xingyue L Zhiqing is dominated by exquisiteness and sense of technology. It adopts a steering wheel wrapped in luxurious leather, which not only feels comfortable, but also is equipped with manual up and down+front and rear adjustment functions to ensure that drivers can easily find the best driving posture. The 12.3-inch large screen in the central control area highlights modern technology, supports multimedia systems, navigation, telephone, air conditioning and other functions, and has voice recognition control to make the operation more convenient.

In terms of seats, Xingyue L Zhiqing adopts imitation leather material, paying attention to ride comfort. The front seats provide front and rear adjustment, backrest adjustment, height adjustment and lumbar support, and the driver’s seat is also equipped with heating and ventilation functions to ensure the comfort of long-distance driving. The driver’s seat has a power seat memory function, which is convenient for the driver to remember personalized settings. The co-pilot seat also supports front and rear adjustment and backrest adjustment, while the second row of seats supports backrest adjustment, providing flexible seating space. The rear seat supports the proportional tilting, which is convenient for loading large items and has high practicability.

The car is equipped with a 1.5T turbocharged engine, with a maximum power of 120kW, a torque output of 255nm and a powerful performance of 163 HP. With the 3-speed DHT transmission, it brings a smooth and efficient driving experience to drivers. This engine not only meets the power demand, but also pays attention to fuel economy and environmental protection performance.

Generally speaking, car home car owners are satisfied with the evaluation of the Star Yue L Zhiqing. He emphasized that this car is affordable and cost-effective, and praised the fuel consumption and design of the car. He also specifically mentioned the exquisite craftsmanship and sense of technology in the car, as well as the intimate service in the store. Xingyue L Zhiqing not only satisfied his car purchase demand, but also made him feel a good car purchase experience, which is undoubtedly a wise choice.

The reporter learned from the Shenzhen Municipal Transportation Commission that the current proportion of pure electric taxis in Shenzhen has reached 99.06%, basically realizing the full electrification of taxis. By the end of 2017, all buses in Shenzhen have been fully electrified, which means that Shenzhen has become the first city in the world where buses and taxis are basically fully electrified.

As one of the 13 pilot cities of our country’s "demonstration and promotion of energy-saving and new energy vehicles", Shenzhen has been the first to promote new energy vehicles nationwide since 2010. At present, the fuel surcharge for fuel taxis in Shenzhen is 2 yuan/time. It is estimated that the annual surcharge for 21,400 electric taxis in Shenzhen is as high as 625 million yuan. Wang Huimin, a pure electric bus driver, told reporters that the cost of fuel vehicles per 100 kilometers is 77.55 yuan, and the maximum cost of electric vehicles is 25.3 yuan, which can be reduced by 67%.

According to statistics, after the full electrification of urban buses and taxis, Shenzhen’s annual emission reduction of nitrogen oxides and other pollutants is 869.6 tons. The annual reduction of carbon dioxide emissions is 2.209 million tons, which is almost equivalent to the carbon emissions of 800,000 household cars. Shenzhen’s transportation industry has also reduced fuel emissions by more than 95%. Low-noise pure electric vehicles also reduce noise pollution during driving.

"The windshield display of pure electric taxis will also appear in Luohu, Futian and other words. I will choose the vehicle on the way when I take a taxi, and I will no longer be afraid of being rejected by the driver," said Sister Min Wang of Shenzhen. The pure electric taxis in operation in Shenzhen are also equipped with intelligent end points, which realize functions such as facial recognition, real-time panoramic monitoring, accurate metering and multi-electronic payment.

The large-scale promotion and use of pure electric buses and taxis has also driven the rapid development of Shenzhen’s new energy industry. In 2017, the added value of Shenzhen’s new energy industry reached 67.64 billion yuan, an increase of 15.4%. Today, Shenzhen has become the largest and most clustered city in our country’s strategic emerging industries. BYD, a locally grown car company in Shenzhen, has been the global new energy vehicle sales champion for three consecutive years. New energy buses and taxis made in Shenzhen are also galloping in more than 200 large and medium-sized cities around the world, including London, Los Angeles, Tokyo and Sydney.

　　　 On the evening of October 31, the closing ceremony of the Shanghai World Expo was grandly held in the World Expo Performing Arts Center. At the closing ceremony of this Shanghai World Expo, Huang Yi, Jackie Chan, Liu Xiang and Tan Jing, the ambassadors of the "World Expo Volunteer Gesture", stood on the stage of the closing ceremony of the World Expo together with many disabled people. Huang Yi joined them in heart and sang a song to congratulate the successful conclusion of the World Expo. In an interview, Huang Yi said: "We should treat disabled people as our friends rather than objects of help, communicate with them with our hearts, and start bit by bit in life.

　　　 Huang Yi participated in the closing ceremony of the World Expo as the only mainland actress invited, and her pure appearance was as kind and pleasant as the girl next door. She appeared with Jackie Chan, Liu Xiang, Yang Lan, Li Ning, Tan Jing, Jin Jing, Lin Zhiling and other stars to pay tribute to the Expo volunteers. In Tan Jing’s singing, she interacted with the children from Shanghai Blind Children’s School cordially, and took a group photo on the stage. Huang Yi also specially sent Haibao candy cans to blind children. Huang Yi felt very honored to be able to participate in the World Expo performance, especially the section he performed. "It is a very warm program. The success of the World Expo cannot be separated from so many selfless volunteers. These children may not be able to see it, but they can hear and feel the love and encouragement everyone sends to them. "Backstage, Huang Yi especially went to the lounge of these blind children to visit them. When he heard" Little Swallow "Huang Yi coming, the children cheered and hugged Huang Yi one after another. Huang Yi also suddenly became motherly and hugged them one by one.

　　　 As an ambassador for the World Expo gestures, Huang Yi, like Jackie Chan and Tan Jing, has personally experienced the work of "cabbage", distributing World Expo flyers on Century Avenue, giving directions to passers-by and answering questions. She said with great emotion: "To be honest, this is a bit boring work, doing the same thing repeatedly every day, and explaining it to others very patiently every time. This is a job that is particularly worthy of our respect, and these volunteers are taking their own time off to do this work, working hard every day to stay at their jobs. They may not have the opportunity to see such a wonderful World Expo. I think their spirit is particularly great." The "Yidong Fund" initiated by Huang Yi has always adhered to the charitable concept of "accumulating small love and making great love". From the details of life, Huang Yi himself has always been enthusiastic about public welfare undertakings. He has appeared in various public welfare occasions, doing his own thing and giving his love to people in need.

Ren Xianqi was in Shanghai yesterday

　　Ren Xianqi came to Shanghai yesterday with his new album "Waiting Together" for an interview with reporters. Ren Xianqi always gives the impression of an honest and good man, but coincidentally, the album includes another song "Tracheitis", which makes people want to take a seat. However, when it comes to this topic, Ren Xianqi tries his best to distance himself from it and says that the most important thing for men and women to get along with each other is to respect each other.

　　Men and women get along well

　　Asked about his own views on the relationship between husband and wife, Ren Xianqi took Donnie Yen’s line from "Ip Man" to answer: "There are no men who are afraid of their wives, only men who respect their wives." He also did not think that "wife is strict" is a derogatory term. "I think this song will resonate more in Shanghai. Shanghai men are more gentle and can do housework." He said that men and women should get along with each other, respect each other, and even treat each other like guests. "Usually, try to say’please ‘and’thank you’ as much as possible, but the simple response is a good lubricant when getting along." A reporter questioned, didn’t that seem very unfamiliar? Ren Xianqi smiled and said: "In private, you can add another’dear ‘ah!" He also has his own explanation for "machismo": "A big man should be responsible, able to shelter a woman from the wind and rain, and resist things that should be resisted, rather than shouting loudly at women."

　　Celebrity couples are more stressed

　　In the entertainment industry recently, many celebrity couples have divorced or had disputes. Ren Xianqi said that celebrity couples do have a lot of pressure. "All families have disputes, but the pursuit and excavation of the media will bring pressure to the celebrity family." Different people’s different opinions often "disrupt a pool of spring water." "It is difficult for a clean official to break up the family affairs, let alone so many clean officials?" He also disagreed with Jia Jingwen’s proactive approach to the media. "Is the media helping or causing trouble? It is difficult to say the follow-up development."

　　So he tried his best to keep his family away from the media, not letting his children take advertisements, and avoiding crowded places to play, but it was also difficult to be foolproof. Before he took his children to Disneyland to play, he was photographed. "Do I take my children to play in the middle of the night? Sometimes when I go to small European countries to play, I can suddenly hear people calling my name." Reporter, Xia Qi

Editor in charge: Fan Jing

　　At 10:49 on May 17, 2023, our country successfully launched the 56th Beidou navigation satellite with the Long March 3B carrier rocket at the Xichang Satellite Launch Center. The satellite is a geostationary orbit satellite and is the first backup satellite of our country’s Beidou-3 project. After entering the orbit and completing the in-orbit test, it will be connected to the Beidou satellite navigation system. This launch is the first mission after three years of high-density networking of the Beidou-3 project.

　　The launch of the satellite will further enhance the system service performance, which is of great significance for promoting the characteristic services of the Beidou system and supporting the large-scale application of the Beidou system. The satellite realizes on-orbit hot backup of existing geostationary orbit satellites, which will enhance the availability and robustness of the system, increase the existing regional short message communication capacity of the system by one-third, improve the satellite-based enhancement and precision single-point positioning service performance, and help users achieve fast and high-precision positioning.

　　The Beidou navigation satellite and supporting launch vehicle launched this time were jointly developed by the China Academy of Space Technology and the China Academy of Launch Vehicle Technology, which are affiliated to the China Aerospace Science and Technology Corporation. This is the 473rd flight of the Long March series of launch vehicles.

　　(CCTV reporters, Wang Gang, Liu Jie)

Text | Liu Kuang

"Nongfu Spring is a little sweet." This advertising slogan left a deep impression on the public and made Nongfu Spring a household name in the water drink brand. Tracing the history of the brand, Nongfu Spring opened up the water drink market with its own differentiated marketing strategy, competing with long-established water drink brands such as Wahaha and Master Kong, and even maintained the first market share of packaged drinking water in China for eight consecutive years from 2012 to 2019.

With the upgrading of consumption and the improvement of economic level, the consumption field is constantly changing, and the water drinking track is constantly subdivided. As an old player in the industry, Nongfu Spring is not easy. But the recently released semi-annual report seems to let us see the huge potential of Nongfu Spring.

revenue and net profit double growth

On August 25, Nongfu Spring released its 2021 semi-annual report. According to the financial report data, Nongfu Spring’s revenue in the first half of the year was 15.17 billion yuan, an increase of 31.4% year-on-year; net profit was 4.013 billion yuan, an increase of 40.1% year-on-year. It can be seen through the financial report data that Nongfu Spring’s revenue and net profit achieved double growth in the first half of this year.

From the product point of view, Nongfu Spring multiple product lines to help revenue. According to the financial report, Nongfu Spring packaged drinking water revenue 8.119 billion yuan, an increase of 25.6% year-on-year, accounting for 58.8%; tea beverage revenue 2.182 billion yuan, an increase of 36.4%, accounting for 14.4%; functional beverage revenue 2.004 billion yuan, an increase of 38.4%, accounting for 13.2%; fruit juice beverage revenue 1.224 billion yuan, an increase of 29.9%, accounting for 8.1%; other categories (including coffee drinks, soda water, plant yogurt, gas-flavored drinks) total revenue 846 million yuan, an increase of 86.8%, accounting for 5.5%.

From the gross profit margin, Nongfu Spring gross profit margin continued to grow. According to the financial report, Nongfu Spring gross profit in the first half of the year was 9.241 billion yuan, an increase of 33.7% over the same period last year, and gross profit margin also increased by 1% to 60.9%. Master Kong and Unified are the top players in the water market, and gross profit margin only fluctuated around 30%. Nongfu Spring’s high gross profit margin promoted double income in the first half of the year.

From the cost of sales, Nongfu Spring relaxed cost control. According to the financial report, the cost of sales of Nongfu Spring in the first half of the year was 5.934 billion yuan, an increase of 28% year-on-year. Among them, sales and distribution expenses were 3.554 billion yuan, an increase of 31.92% year-on-year, accounting for 23.4% of revenue; other expenses were 55.757 million yuan, an increase of 1186.5% year-on-year, accounting for 0.4% of revenue.

In the first half of the year, Nongfu Spring’s product sales volume, gross profit margin, and sales cost all increased. It is not difficult to see that Nongfu Spring has increased its investment in sales costs to enhance profitability, and has taken improving product sales volume and gross profit margin as a breakthrough point, thus boosting both revenue and net profit growth.

Track exploration of double growth

For enterprises, whether it is revenue growth or net profit growth, there are traces to follow, and Nongfu Spring’s double growth is no exception. Nongfu Spring showed in its financial report that this is due to the increase in the company’s product sales, changes in product structure, and effective control of PET costs.

First of all, the consumption environment has improved, and the sales of Nongfu Spring have begun to recover. According to the financial report, due to the stable epidemic prevention and control in the first half of the year, the national economy has gradually recovered, the overall market sales have improved, and the beverage industry has been further developed. According to the preliminary accounting data of the National Bureau of Statistics, the retail sales of beverage consumer goods in the first half of the year were 135.40 billion yuan, an increase of 29.2% year-on-year. With the improvement of the market environment, the sales of various categories of Nongfu Spring have also gradually recovered.

Secondly, Nongfu Spring continues to launch new products to enrich product types. In terms of packaged water, it has launched high-margin new products such as "Changbai Snow" and "Wuyi Mountain Tea Water". In other sub-segments of water and beverage business, Oriental Leaf has launched two new flavors: "Green Orange Pu’er" and "Xuan Rice Tea"; Screaming has launched a new "isotonic" series; soda water has launched four types of sparkling water: Dawn White Peach, Mojito, Hyuga Summer Orange and Chunjian Oil Orange. The launch of various series of new products can better seize the water and beverage market.

Finally, Nongfu Spring’s PET costs in the first half of 2021 are lower. PET, or polyester resin, is obtained through petroleum cracking and is the main raw material for the production of product bottles. In 2020, the international crude oil price fell, and the price of PET fell together. Its prospectus said: "We have seized the opportunity to purchase PET to reduce the cost of raw materials." Nongfu Spring has stored enough PET to reduce the cost of raw materials. As the cost of PET has fallen, Nongfu Spring’s gross margin has also increased.

The double growth results achieved by Nongfu Spring in the first half of the year were not only affected by the improvement of the domestic consumer industry, but also benefited from its own forward-looking. The dual reasons together helped Nongfu Spring achieve revenue and net profit growth.

There are still concerns after double growth

The water drinking track has entered the most lively time, new and old players are struggling to seize the market, and getting consumer recognition has become the core of the current competition. Nongfu Spring has achieved double growth in the first half of the year, can it maintain its record in the second half, keep up with the pace of the team, and not be kicked out?

First, a peach triggered a marketing crisis for Nongfu Spring. "The flavor of white peaches at dawn, white peaches at dawn are produced in Fukushima Prefecture, Japan." Anyone who reads the sentence will think that the raw materials are from Fukushima, Japan, but Nongfu Spring’s public relations department has a "new explanation". The official response is difficult for the public to be angry, but it has instead put the brand in the awkward situation of "real Fukushima or fake marketing".

Although the marketing overturn was not reflected in the financial report released this time, it was reflected in the capital markets. In the three trading days after the public response of Nongfu Spring, the share price of Nongfu Spring fell one after another, falling by 1.58%, 2.72% and 0.89% respectively, and the share price fell below 39 Hong Kong dollars per share.

Secondly, the offline channel encountered challenges. Yuan Qi Sen Lin captured a group of consumers with his sparkling water, and also adopted the traditional "freezer war" in the lower-tier market, which caused the freezers placed by Nongfu Spring, Master Kong and other brands to be returned by merchants. In order to snipe Yuan Qi Sen Lin’s freezer placement plan, Nongfu Spring launched the "God of Wealth" activity nationwide in an attempt to stabilize offline sales.

Finally, new products appear frequently, but there are no explosions. In recent years, Nongfu Spring has continuously expanded its layout in the water drinking track, and each sub-track has launched products. Although the category update speed is fast, it lacks bright spots. Since the launch of Tea Pi in 2016, there has been no popular drink, making it difficult to seize the market.

Even if Nongfu Spring has achieved the current double growth, it is not safe to rest easy. Nongfu Spring is encountering a marketing crisis while being robbed of sales channels by new players. At the same time, it is also facing the problem of having new products without explosions. Industry giants are also slightly tired when encountering menacing opponents, and the situation is not optimistic.

There are constantly new categories flooding into the water drinking track, and the competition is extremely fierce. Judging from the past situation, no brand can sit at the top. Blindly re-engraving the trend period of dividend products without seeking innovation, not only can not bring new experiences to consumers, but also make consumers taste fatigue, and in the long run the brand will lack competitiveness.

Nongfu Spring has built a moat of natural concepts, has a broad consumer market, and has laid mature sales channels. It has obvious advantages and strong ability to face risks. In the face of the impact of new brands, it is better to use static braking and continue to develop new products on the basis of solid foundation. Catering to the current new consumption trend, challenging consumers’ taste buds, and starting to build its own products into "Everred Products" to achieve the next double growth.