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Zhao yajing

As soon as the heat brought by the award passed, the eco-house fell into a state of lack of attention. The government has still not promoted eco-houses as model houses. In 2012, the director of Anji County New Rural Construction Guidance Center said: "Ren Weizhong’s concept is modern and too avant-garde. Maybe people with high cultural level can appreciate it, but the people in Anji have not reached this level."

This may be true. Farmers still build villas and do not agree with Ren Weizhong’s ecological houses. In 2009, patches of cement-built farmers’ relocated houses and villas surrounded the eco-house base into an island.

Ren Weizhong teaches "Tujing" in Zhongnanshan, Shaanxi. Image source: WeChat WeChat official account, Wutuwu Township (2017)

Spreading rammed earth technology in "mud school"

But Ren Weizhong didn’t give up. As the saying goes, there is a thousand-year-old earth wall, but there is no hundred-year-old brick wall. Since 2012, he has calmed down and devoted himself to doing a lot of experiments to study the performance of rammed earth and refine its ingredients.

He tried different proportions of rammed earth materials for each house in order to find out the best structural proportion of materials and solve the common wall cracking problem in traditional rammed earth buildings. The low rammed earth wall in the yard of the base has different colors and textures, which is also the experimental body of rammed earth performance. In addition, he also explored the use of soil, developed the use of light clay as thermal insulation material, and tapped the decorative properties of soil. The plaster mixed with lime and soil developed by him shows the touching texture of Italian plaster.

From 2005 to 2014, the eco-house had no income for ten years, and Ren Weizhong was unwavering. After three years of research and development experiments, in 2015, he sold the first mud plastering material, and the situation opened. He began to serve as the soil technical director of some well-known homestay projects, and his rammed soil technology is also being used in Qinghai ancient city protection project. Rammed earth materials are also used in the memorial hall where the theory of "two mountains" was published by General Secretary of the Supreme Leader of Yu Village in Anji.

"I remember when I was a child, my house was expanded, and the wall material was mud, and the soil as a raw material was dug around the house, and the transportation distance was only tens of meters. This material can be transported by hand. A few years after the house was built, the pit that we had dug was slowly filled with the baptism of years, and no traces left by earth borrowing were found at all. After being abandoned, the earthen houses will be razed to the ground after being eroded by wind and rain, so it is difficult for you to find the ruins of these old houses. Everything comes from the earth and returns to the earth. This example fully proves the harmony between man and nature, and the construction process of this earth house has almost no energy consumption and will not pollute the environment. "

A large amount of construction muck is produced on the construction site, which becomes the source of building materials for rammed earth houses.

Some professionals question that the clay used in rammed earth construction will cause the loss of valuable clay resources. Ren Weizhong explained that rammed soil comes from the residual mud and dregs of the construction site, which is neither cultivated soil nor clay, but a kind of sandstone soil. "The waste soil residue on these construction sites is worthless when it is not used, and it even becomes a stacking problem." Ren Weizhong said.

In 2015, the muck mountain in Shenzhen Guangming New District Industrial Park collapsed, causing 22 buildings to be buried, causing a particularly serious safety accident. The problem of the acceptance and accumulation of construction dregs has attracted the attention of the State Council. There are also building dregs in rural areas now, so rammed earth houses can digest the wastes from these construction projects.

In the past, houses were built in rural areas, so a big pit was often dug at the head of some villages, and water was poured into the pit to turn it into a pond for raising fish. But today’s soil is not from the pit at the head of the village, but from the foundation pit of the construction site. He often emphasizes that building a house is to borrow soil from nature, and finally the house is demolished and the soil is returned to nature.

　In recent years, more and more people know about Ren Weizhong, and the ecological environment has been paid more and more attention by the government and all walks of life. Every time I go to Jianshan Village to see him, there are always visitors. He also accepted apprentices and hired people to assist in the daily operation of the ecological base. When there are many guests, his wife will go to the kitchen to help cook, and his son will play in the base yard.

He is no longer a "army of one". He has his own family and successfully established his own team. These people include both local villagers and young people from other places. These workers also look very hardworking and simple. When they sat around a table for dinner at noon, they showed the harmonious atmosphere of the family. The main hall in Room 1 now doubles as a restaurant for visitors, and all the lectures are transferred to Room 2.

House No.2 Image Source: Jushe Image WeChat WeChat official account (2019)

The two-story stone-wood house facing the gate of the base is the second ecological house, and it is also a house that makes me shine at the moment. On the second floor, a large area of windows facing south is opened to introduce sufficient light. The scale of this house is friendly and pleasant, and the colors of old wood, old tiles and stone rammed earth are naturally mixed together. The whole house is like an antique gentleman, low-key and modest. Well-proportioned proportion and classical and simple temperament made me realize for the first time that Ren Wei, who looks like a native soil, actually has a high aesthetic taste.

House 2 is also the most sacred house in Renwei Center, which he called "Mingtang". The upper floor of the house is used for lectures and training, and the wooden frame comes from the old house where the captain’s family used to be produced. The ground floor is used to show the research results of rammed earth building materials. Like the mineral exhibition platform of the Natural Museum, rammed earth blocks with different proportions are carefully cut into small square bricks and lined up neatly. Mud has become the protagonist of this exhibition hall, because it is the soul of the "mud school".

Rammed earth R&D materials exhibition platform Image source: Wechat WeChat official account, Wutu Wuxiang (2019)

"The reason why I am particularly fond of soil is mainly because soil is a particularly environmentally friendly material. Efficient and wasteful building activities in the industrial age may make all kinds of resources in short supply, especially the ecological damage and environmental pollution built in the process of resource mining and material processing cannot be tolerated. However, the earth is the only one with the richest soil, and the soil building will not change the performance of the soil, so it can be recycled. It’s just that at present, we lack common sense and have misunderstandings about soil. It can be said that the purpose of practice is partly to vindicate soil, and soil can also build high-quality houses. As for why mud buildings are rarely taken seriously, it is mainly unprofitable behind them. "

Ren Weizhong’s ecological residential practice focuses on rammed soil, which is not only the natural result of exploring ecological construction, but also the result of the overall environment.

One summer in 2007, Gao Tiancheng, a South African, rented a villager’s empty house in Sanjiuwu, Laoling Village, Moganshan Town, and renovated it with the concept of low carbon and environmental protection on the basis of not changing the original house structure and destroying the overall style. He established the bare-hearted hometown of homestay, which became the birthplace of "foreign music" in China, and opened the prelude to the rapid development of homestay industry in Moganshan. In the process of setting up a homestay, Gao Tiancheng went deep into the rural areas of Zhejiang to learn about the local construction ecology. He also visited Ren Weizhong’s ecological house. In 2015, the hotel industry in Moganshan entered its peak period, and the Moganshan effect drove the hotel fever in the country.

Boutique B&B caters to the mentality of the urban middle class returning to nature and pursuing a high-quality life. Rammed soil has become a popular building material for homestays. This makes rammed earth technology have its place. More and more people ask Ren Weizhong about rammed earth construction technology.

In 2016, he changed the name of "Jianshan Ecological House" to "Mud School" and began to teach students. In August 2016, the first phase of rammed earth training started. Ten times a year, about 180 students can be trained every year. Training fees are priced for public welfare, only to spread rammed earth technology. Some other students stayed and became his assistants.

In 2017, Ren Weizhong won the public welfare grant of "March towards ecological civilization and pay tribute to environmental pioneers" jointly sponsored by China Environmental Protection Foundation and China Foundation for Poverty Alleviation, to train rural craftsmen, returnees and school students, and plans to replicate the model of mud schools in different places. Therefore, in the past two years, he has become more and more busy, and the workers in the "clay school" workshop are busy from sunrise to sunset. After the mud school became famous, the villagers in Jianshan Village said that it was finally set up by him, and the feng shui of this base was good.

Ren Weizhong teaches at the rammed earth construction workshop. Photo source: Shantian Academy WeChat WeChat official account (2019)

Rammed soil has become "noble", pushing up the cost of building houses. I asked Ren Weizhong, who is bent on building houses for farmers, how to solve this problem? He said that rammed earth is expensive in manpower, and the traditional way of building houses in rural areas of China was completed by people in the village helping each other, which can be solved by restoring the way of building houses by mutual assistance. However, due to the loss of young people in rural areas, it seems that the road to restoring mutual-aid housing is long. But the historical process is mysterious and unpredictable. Who knows? Once a thing is regarded as advanced, it will go through the process from the small crowd to the public. Ren Weizhong may have taken a curved road to save the country.

In order to let people experience rammed earth buildings personally, Ren Weijian built House 3. There are four rooms on the upper and lower floors, which provide accommodation for the trainees. The whole house adopts simple modern design, with rammed earth for bearing.

In June of 2020, I was lucky enough to stay for one night. The thin long windows have a European flavor, and the simplest bed and chairs make me feel like I walked into a simple European country cottage. There are only three kinds of building materials in the room: wood, mud and glass. There is no superfluous decoration. Directly exposed mud wall, meet each other with sincerity, the yellow and gray tone, like the warm chest of the earth, feels delicate and smooth, and looks like a texture between cement and paint. The room exudes the aesthetic temperament of simplicity and minimalism.

It’s just an ordinary guest room, but it reminds me of Donald Judd, an American minimalist artist, who used metal plates to create meaningless object forms, showing the high purity of materials. This purity is exactly what I felt in Room 3. But unlike Donald Judd, all the object forms and spaces here point to the essence of soil.

Zhao Yajing’s photo of the facade of House No.3 (2020)

In the early morning, I got up early, and the freshest air in the yard came to my face. There are no less than 10 kinds of vegetables planted in 5 rows, 6 rows and 30 squares. Walking along the path of the yard, the ground is as hard as cement, but it is a dirt road. The two jars of lettuce on the outside of the vegetable garden are full of green, and the cucumber vines on the inside have already been picked out. A line of tomatoes was planted along the low wall, and the fresh red fruits hung down from the leaves. Going over a row of low walls, Ren Weizhong designed a checkerboard-style vegetable bed. Step by step, growing vegetables is like playing chess. Not far from the granary, chicken coop and handmade tofu workshop. Ren Weizhong explained the original intention of designing these auxiliary facilities. "In my mind, the village should first be self-sufficient economically, at least food can be produced by itself, instead of relying on the market, and then it can establish a resource cycle, do not produce garbage, and reduce the burden on the environment."

Checkerboard Garden Ren Weizhong/Photo in 2019

He integrated biogas and solar energy into the energy used in the ecological house, and also improved Anji’s traditional iron pot bath, which is a multi-purpose firewood stove for burning pig grass and bathing in the pigsty.

At the beginning of the century, families in Anji Mountain Village did not have shower rooms. Firewood stove and iron pot bath are rural living facilities that make us Shanghai high school students feel incredible. People wash in the pot and the firewood burns under it. Isn’t that person a stewed pig’s trotters? The students are all afraid to try iron pot bath. Only one naughty boy tried it. He excitedly reported the first bath experience, and it was very comfortable to bathe in an iron pot with a diameter of nearly one meter. However, when he was drunk, the pig on the side screamed, which scared him to start from a pot of water and ended in a mess. The improved iron pot bath still retains the firewood stove, but it is moved from the pigsty to the bathroom. Ren Weizhong’s son became the first person who tried to wash the pot, and the little guy sang with the happy bath water. I found that his interior design was inspired by traditional rural life. He often mentions the details of his childhood life. In a sense, Ren Weizhong acted like an independent contemporary artist, building an ideal "Utopia" on the barren beach.

The dream of an agricultural ecological village with unchanging initial intention

"I have always had the greatest wish, that is, to build an ecological village where people and nature live in peace, and no longer let buildings that consume a lot of cement and steel bars and are not in the middle of the ocean occupy precious land. This idea is my dream that I have been struggling for more than ten years."

Bird’s-eye view of vegetable garden in house 3 (2020) Zhao Yajing

On that midsummer night 19 years ago, in the farmhouse yard at the foot of the mountain in Tongli Village, Ren Weizhong talked to my classmates and me about this dream of building a village. We felt that this man was still dreaming at his age. Over the years, I have taken my friends to visit the "mud school" every year, and everyone was deeply moved by his work. What Ren Weizhong wants to do most is to build an agricultural ecological demonstration village, popularize environment-friendly rural housing, and at the same time realize that the village economy does not depend on the city, and all kinds of resources circulate internally, and take the mode of sustainable development. The inspiration of the eco-village comes from Dazhai, taking the spirit of self-reliance, hard work and collectivism in Dazhai.

Although it seems difficult to achieve the goal of eco-village, times have changed and everything has developed in a favorable direction. First of all, Ren Weizhong built the rural ecological house and improved the core rammed earth construction technology. Ecological residence is regional, and rammed earth building materials are universal. From eco-house to rammed earth construction technology, Ren Weizhong put forward a solution to make eco-house universal, and entered the market through homestay buildings, which was connected with people’s real life. In this sense, Ren Weizhong is somewhat like a building materials developer.

Secondly, people’s ideas in rural society are constantly evolving. From the perspective of construction practice, modern building materials such as reinforced concrete have entered the countryside for more than 30 years. In the process of long-term living and use, the problems of these building materials are gradually exposed, and the countryside is also learning lessons, constantly reflecting and improving the construction of houses. The way of sticking tiles on the external walls of houses in the 1990s has been eliminated. However, the popularization of rammed earth buildings needs to solve some technical and cost obstacles. Farmers hope to build houses high, but rammed earth houses with more than two floors are facing the test. In addition, the labor cost of rammed earth building is high, how to reduce the cost? Whether it is feasible for farmers to build houses with mutual assistance under the trend of urbanization is unknown. From the perspective of living concept, the situation is changing. The transformation and upgrading of the homestay industry gives rural society the opportunity to intuitively feel the ecological living, get in touch with the architectural concept of low-carbon and environmental protection, and reshape the understanding of earth houses. This is a slow and gradual process. The field of self-built houses in rural areas is a fully competitive free market, and farmers will make rational choices, but how to guide farmers to build houses also tests the vision and wisdom of the government.

During the construction of "beautiful countryside", some local governments in rural areas of Zhejiang Province promoted the construction of model farmhouses, notably Wencun Village, Dongqiao Town, Fuyang District, Hangzhou City, Zhejiang Province, which was designed and built by Wang Shu, winner of Pritzker Architecture Prize. There is also Dazhuyuan Village in Anji, which was designed and constructed by Du Chunyu’s design team of Shanghai Jiaotong University Design and Research Institute. The project won the award of "2016 National Rural Housing Pilot Demonstration" by the Ministry of Housing and Urban-Rural Development.

Whether the design of modern rural model houses is good or not, rural society will naturally give feedback. Rural society should be more confident, based on its own experience, and put forward solutions to rural residential modernization. Just like Ren Weizhong, the scheme extracted from tradition may not be perfect at first, but it can be improved in many ways in the future. Farmhouses designed by western architects, urban architects or local people will eventually be tested by rural society. Ren Weizhong’s rammed earth architecture is still improving, and rural society needs more time to digest and understand his ideas and practical achievements.

The evolution of social concepts is inseparable from "potential", which requires observing the trend from the interaction between urban and rural areas. In 1984, farmers began to work in cities. For more than 20 years, farmers moved to cities to build cities. Around 2010, China ushered in a wave of rural construction. Many urban intellectuals, artists, urban white-collar workers, entrepreneurs and even foreigners went to various villages in China to help villages and villagers improve their living conditions and rebuild rural order through various ways, such as poverty alleviation teaching assistants, protection of ancient buildings, revival of folk arts, ecological agriculture, tourist hostels and reconstruction of rural cultural life. The rural construction in China shows the rich appearance of a hundred flowers blooming, and there is a case of "Yangjiale" naked heart township igniting the residential industry. Who knows whether there are future industrial opportunities in these various rural construction projects?

Urban people flow to the countryside, build the countryside, dig deep into various rural resources and develop creative projects, which bring opportunities for rural economic employment, and rural local rural builders like Ren Weizhong benefit from it. However, even if there is a qualitative change in the concept of living and construction in rural society, the realization of the ideal of building an ecological village still depends on the return of population from rural areas, so it depends on the general trend of the national economy and the trend of globalization. In such an era of crisis, the vast countryside can become a safe haven. The agricultural eco-village advocates ecological construction, is self-sufficient in economy, realizes resource circulation in the village, and farmers live independently of the city. This idea provides a solution to the crisis for the society. It is the hope of the countryside that bits and pieces of rural construction projects resonate together on the land of China. It is the mainstay of the times for farmers like Ren Weizhong to stick to the local position from beginning to end and seek the way out of rural modernization from tradition.

In a media interview, Ren Weizhong pointed to House No.2 in Mingtang in his heart and said easily, "The pebbles on the wall come from the stream in front of the door. In the future, when this house is demolished, the stones can be returned to the stream." The amateur architect has no obsession with architecture, and his philosophy is Taoist. Everything comes from nature and finally returns to nature. This is the belief and methodology of Ren Weizhong’s ecological and environmental protection cause. There is a cloud in the Book of Songs, "Peace and happiness". Anji has been a beautiful place since ancient times. This is the source of Ren Weizhong’s simple concept. Yes, what could be more divine than nature?

Reference catalogue

1. "Anji Ecological Watcher", Zhao Xiao, 2007, China Environment News.

　　 URL: http://www.eedu.org.cn/Article/epedu/epman/200702/11891.html

2. Ford Motor Environmental Award official website URL: http://cegc.npi.org.cn/about/award.html

3. "Farmers who can’t build houses are not good architects", Jin Yanqi, 2015, No.74 of Designer magazine.

　　 URL: https://wenku.baidu.com/view/cba72f4458f5f61fb73666d4.html

4. China Building Media Award official website

　　 URL: http://nd.oeeee.com/cama/200811/t20081127_921211.shtml

6. Ren Weizhong’s "Yu Gong" in building an ecological village, Huang Rong, 2012, Green China magazine.

　　 URL: http://www.greenchina.tv/news-508.xhtml

7. Anji Environmental Education Base

　　 URL: http://ajnews.zjol.com.cn/ajnews/ajepb/hj/effect/index.htm

8. "Huzhou Anji" Clay School "pushes energy-saving technology to the whole country", Yu Ying and Wang Weili, 2017, Huzhou Daily.

　　 URL： http://zj.people.com.cn/n2/2017/0918/c186947-30745160.html

Today, I went to the local Wuling 4S store (Jinan City, Shandong Province), focusing on the market research of Hongguang MINIEV, especially the third-generation macaroon, which has not been listed for a long time in the early stage. As the old macaroon is still on sale, will there be any internal competition between the new and old models? Please read down.

Compared with the old model, the size of the third-generation macaroon has changed. The measurements are 3064/1493/1629mm, and the wheelbase is extended to 2010mm, which is 70mm； longer than that of the previous generation macaroon. The white roof, front and rear white through panels, and the color scheme of avocado green look a little small and fresh, and the changes of the front and rear light groups are more obvious. The oval outline is better than the previous generation, but it always feels a little lost to cancel the LED daytime running lights on the front of the car.

The interior uses an 8-inch touch screen and a 7-inch full LCD instrument panel, which improves the sense of technology obviously, and the air conditioning control area is located under the touch screen, making the operation more convenient; The mobile APP supports more remote control functions such as door unlocking, charging management, car light condition inquiry, car search and so on, and provides multi-function buttons on the right side of the steering wheel.

In the case of long wheelbase, the interior space of the third-generation macaroon has indeed improved, especially the longitudinal space experience. The second row of legs is no longer as cramped as the previous generation. The co-pilot can adjust the backrest forward with one button, but it still feels awkward to get in and out of the second row, and the door is still relatively large. When opening the door, pay attention to the pedestrians or vehicles outside.

The third generation macaroon provides reversing radar, reversing image, uphill assist and main and auxiliary airbags. CLTC pure battery life is available in two versions: 170km and 215km. Among them, the 2024 macaroon 215km supports 0.58-hour fast charging, with a motor power of 30 kW and a total torque of 92 Nm, while the 2024 macaroon 170km does not support fast charging. The motor power is reduced to 20 kW and the total torque is reduced to 85 Nm.

Recently, macaroon, the third generation of Hongguang MINIEV in the store, came to the car one after another, with various colors, including milk apricot coffee and avocado green, and the exhibition car was the avocado green version. In the face of sales, the third-generation macaroon is mainly promoted to prospective customers. To see car customers is basically to measure whether it is worth buying around face value and space.

However, the 2022 macaroon is still on sale, and the preferential strength has reached 13,000 yuan. For example, the guide price of the 2022 macaroon color painting model promoted by the store is 52,800 yuan, and now the bare car price is 39,800 yuan, and the NEDC pure battery life is 170km；; The guide price of 2024 macaroon 170km is 41,800 yuan, and after detailed discussion, a discount of 2,000 yuan is also given, and the price of bare car is also 39,800 yuan.

Because the old and new models are together, customers will unconsciously compare the differences between them, but basically the face value plays a decisive role; A small number of customers will compare Changan Lumin, focusing on appearance and interior.

Customers look at the 2024 macaroon 170km, which is 5,000 yuan cheaper than the 215km version. The difference is only in terms of cruising range and motor power. The full landing price is estimated at 44,200 yuan, and the full landing price of the 215km version is estimated at 49,300 yuan. Customers will feel that the 5000 yuan spent less is enough to support the electricity bill for a long time to come.

Wuling Hongguang MINIEV now mainly promotes the third-generation macaroon and the previous-generation macaroon, and other versions don’t even have exhibition cars, indicating that the recent focus of car companies is the macaroon series. Personally, the price of this kind of car is more suitable, and the difference between them is very small. Those who like the face value can refer to this price to talk about it, and it is also good to win more gifts.

　　[Chexun. com]On December 27th, Changan Automobile’s brand-new MPV Auchan was officially launched, and four new models were launched, with a price of 51,900-64,900 yuan. The new car will be positioned in the home market in the future, and all the cars are equipped with 1.5L engines.

　　Auchan’s overall configuration is relatively high. The whole system is equipped with front and rear indoor lighting, cigarette lighters, the first and third rows of 12V power supplies and the same color inner door opening handles, the front and rear electric windows, the driver’s seat door and window glass drop at one touch, the automatic anti-glare inside and outside rearview mirrors, the sun visor with makeup mirror for the front and rear drivers, the front manual independent air conditioner and the air outlet of the second row of air conditioners with wind direction and air volume adjustment. Driving computer display screen, front and rear driver’s seat airbags, safety system prompt, ISO FIX child seat interface, engine electronic anti-theft, in-vehicle central locking, remote control key, all-vehicle three-point seat belt, door ajar warning light, independent display of five-door opening and closing status, rear door child lock, automatic locking and parking unlocking, ABS+EBD safety configuration, AUX/USB/Ipod external audio interface.

　　Auchan’s length, width and height are 4465/1725/1700 mm respectively (the height of standard and fashion models is 1685 mm) and the wheelbase is 2680 mm. With the 2+3+2 seat design, it is possible to launch a 6-seat model in the future, and the trunk space is spacious, and the rear two rows of seats can be leveled. The interior design is fashionable and atmospheric, and the design of connecting the LCD screen instrument panel and the central control screen refers to the Mercedes-Benz S-Class sedan.

　　In addition to the standard model, the other models are equipped with electrically adjustable rearview mirrors, rear wipers and rear window defrosting and defogging functions. And the 7-inch center console color touch screen, which has mobile phone mapping, car phone and Bluetooth functions, as well as multimedia playback such as DVD and other support functions. The inner door handle of the top model is chrome-plated, with rearview mirror heating function and GPS navigation. The technology configuration also includes HBA+TCS+ESP body stability system, HHC uphill assist and front and rear reversing radar, and radar distance display function.

　　In terms of power, Auchan is equipped with a 1.5L engine, with an output power of 84KW, a maximum torque of 148N.m, and a fuel consumption of 6.8L under 100 kilometers. The transmission system is matched with a 5-speed manual transmission, which is the same model as Changan Yidong and Yuexiang V7. In the future, Auchan will also add an automatic turbocharged model equipped with a 1.0T engine and Aisin 6AT gearbox. Auchan’s suspension system adopts the combination of front McPherson independent suspension, rear torsion beam semi-independent suspension and front drive. It comes standard with EPS electric power steering system, which makes it closer to cars, and is different from the commercial MPV that everyone has been exposed to in the traditional sense. As a whole, it is developed at the level of cars. Among them, the exterior design is the responsibility of Changan European Design Center, and the interior design is developed by Changan Japanese design team. The NVH idle speed test is only 39 decibels.

Changan Auchan competing model Baojun 730 and popular S500

Changan Auchan competing models Yingzhi 737 and Wuling Hongguang S1

　　Auchan’s positioning is different from the previous positioning of Changan commercial vehicle brand. At present, MPV in China can be roughly divided into commercial MPV represented by Buick GL8 and commercial MPV represented by Wuling Hongguang. Changan Auchan is positioned as another emerging market, that is, home MPV. Domestic MPVs are often not expensive, but the overall quality requirements and comfort are stronger than commercial MPVs. In the past, Changan Ounuo’s competitors were Scenery 360 and Wuling Hongguang. However, Auchan’s potential consumer groups do pay attention to household consumers, which is close to Baojun 730, but latecomers such as popular S500, Yingzhi 737 and Wuling Hongguang S1 will also make efforts in this market segment. It is believed that Auchan has a high overall quality and cost performance after listing, and can perform well in the home MPV market.

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Zhu Huarong, President of Changan Automobile

　　At the press conference, we also learned from Mr. Zhu Huarong, President of Changan Automobile, and the official of Changan Automobile. In 2016, Changan Automobile will launch 14 new products and 167 new models by 2025. The 14 new models to be launched next year include 9 new energy products. In addition, Changan Automobile will spend 5% of its annual sales on research and development. Changan Auchan’s spare parts and R&D links are completely built according to passenger cars. In the future, Changan’s commercial products will extend from MPV to SUV market, as well as seven multifunctional products between MPV and SUV. In the first half of 2016, Changan Commercial Co., Ltd. will also release a changan CX70 positioned in the SUV market, including the steering wheel and other parts, which will be shared with Auchan and CS75. Thirteen new products will be launched before 2025.

In terms of appearance, the overall shape of the new ct4 is consistent with the overseas version, and the latest family-style design language is also adopted. The front face adopts a large-size black shield grille with brand logo, which looks very dynamic. The teary-eyed headlights on both sides make the new car look more fashionable. At the same time, the new car also uses a sporty front surround and adds black decoration to make it more sporty.

For the interior, the latest family-style design style is adopted, equipped with the latest three-position steering wheel and shift paddles, and the overall interior style is more sporty. In terms of configuration, the new car will provide 8.0-inch LCD screen, moli leather seat, bose audio, active noise reduction, front seat heating and ventilation, second generation, panoramic image, panoramic sunroof and other configurations.

The length, width and height are 4760×1815×1428mm, respectively, and the wheelbase has reached 2775mm, ranking eighth in the same class. This size exceeds most models in its class. The actual interior space performance is also very good. From the actual ride experience, the front and rear rows are relatively spacious. The design of skylight also increases the subjective space feeling of front and rear passengers. Among the models of the same price and class, the trunk volume of Cadillac CT4 ranks fifth. Spatial performance is limited by vehicle positioning, and the performance is acceptable, and the flatness is no problem, but the total space is average.

Cadillac CT428T Premium Edition uses a 2.0 engine, with a maximum horsepower of 237 and a peak torque of 350, matching the automatic manual transmission (AT). It will definitely bring unforgettable control charm. The official measured acceleration of Cadillac CT4 is 6.9S, ranking 7th among 180,000-250,000 medium-sized cars.

The active/passive safety configuration of Cadillac CT4 is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.

Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.

If the above data and participation can’t fully understand Cadillac CT4, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Cadillac CT4 in history. It can be seen that what everyone is most satisfied with the Cadillac CT4 is that its acceleration is very powerful. In addition, the appearance is very consistent and the appearance of the car is handsome, which is what everyone likes about it.

Original xiangma new consumption 101

Author: Xiangma | Editor: Ge Weiwei

"Even if you are sealed as a’ God’, you can’t slack off."

Good article 3535 words | 6 minutes reading

The title map comes from the movie "The Richest Man in Xihong City"

As a Shangchao brand, Fat Donglai is hot now, but it is an undeniable fact that Fat Donglai’s self-operated supermarket has never left Henan or even entered Zhengzhou, the provincial capital.

However, in the eyes of Yu Donglai, the founder of Fat Donglai, geographical limitations no longer seem to be a problem-when asked if Fat Donglai would drive to Zhengzhou, he replied: "If you go to Yonghui, you will come to Fat Donglai?"

The background of this question and answer is that Fat Donglai launched a 19-day explosion reform of Yonghui Supermarket Zhengzhou Xinwan Plaza Store. The product structure after the reorganization of the latter reached more than 90% of the product structure of Fat Donglai, including moon cakes, craft beer, fruit juice, laundry detergent and other products with "DL" logo.

According to media comparison, these private brand products are priced the same as those in the self-operated supermarket in Pangdonglai. In addition, the supermarket’s dynamic line layout, equipment and facilities, service capacity and employee welfare are all comprehensively studied.

From the user’s point of view, Zhengzhou consumers go to the Yonghui store mentioned above, and the shopping experience is indeed similar to that of Fat East. From the industry’s point of view, their own brands have been sold to more places through the explosion of stores, breaking the previous geographical limitations of Fat East and further enhancing the competitiveness and influence of Fat East. Pang Donglai also admitted that the development of private brands should be "benchmarked against world-class standards".

Obviously, Fat Donglai is playing a big game of chess.

The power of a craft beer

First of all, thanks to the strong traffic and brand effect of Fat Donglai, the explosion-reformed stores that cooperated with it received good results after resuming business.

Taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, local media reported that on June 19th, the supermarket opened for business. In just one minute, there was no vacancy in the queue entry area of "Jiuqu Ileum", followed by current restriction, purchase restriction and waiting for one and a half hours, but it still failed to reduce the enthusiasm of consumers.

Yonghui Supermarket revealed that Zhengzhou Xinwan Plaza Store sold 1.88 million yuan on the first day of business resumption, which was 13.9 times the average daily sales before the reform; There were 12,926 passengers on that day, which was 5.3 times of the average daily passenger flow before the reform. "The reform has achieved remarkable results."

Yonghui Supermarket after the reform, Tuyuan Yonghui Supermarket

It is worth noting that, according to reports, Fat Donglai did not charge any fees and did not involve any return. "And many costs such as helping the team’s salary, transportation and accommodation are all borne by Fat Donglai."

Then, the question is coming. What does Fat East want? The answer is four words: own brand.

Still taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, a large number of self-owned brand goods from Pangdonglai have settled in, among which DL craft wheat beer can be called the "most beautiful boy" in the store.

You know, this beer is still sold out when one person is limited to one case. That night, the store had to announce that due to the excessive passenger flow during the resumption of business after the reform, in order to ensure customer safety, the sales of DL craft beer were suspended.

A craft beer broke out with great power, showing the strength of Pangdonglai’s own brand, not only in Yonghui Supermarket Zhengzhou Xinwan Plaza Store, but also in other explosive stores.

For example, the relevant person in charge of BBK revealed that in May 2024, the sales of Pangdonglai’s own brand goods accounted for 28.22% of the total sales of BBK Changsha Meixihu Store.

This store is the first BBK store in Pangdonglai. At the beginning of the explosion, BBK said that the store would introduce "20 popular products worthy of recommendation from Pangdonglai", including DL craft wheat beer, DL orange juice, DL enzyme sterilization and mite removal laundry detergent, DL instant oatmeal and so on.

Fat people from the east are popular with self-operated goods, and the new retail business review photo.

Fat Donglai’s own brand products not only attract consumers who go shopping in supermarkets, but also appear in the purchasing service of "Changsha helps buy fat Donglai goods", and its appeal is self-evident.

Behind the popularity of Fat Donglai’s own brand, Chengdu Business Daily learned from the media "Red Star Capital Bureau" that Fat Donglai’s own brand products are not produced by itself, but rely on different suppliers.

A supplier revealed that the specifications and proportions of these products are customized, and they are produced by Pangdonglai and suppliers, with exclusive formulas, "not simple OEM products".

According to Zhuang Shuai, the founder of Bailian Consulting, Fat Donglai has made its own brand an independent brand by "helping" other supermarkets and completed multi-channel expansion.

In other words, after this campaign, Fat Donglai is not only a supermarket retailer, but also a brand with insight into consumer demand and holding many popular goods. The combination of the two has enhanced the competitiveness and influence of Fat Donglai.

"God" is not omnipotent

In the past two years, the influence of Fat Donglai has continued to rise, but in fact, it has been well-known before.

As early as 2017, Lei Jun, the founder of Xiaomi, visited Henan and specially went to Xuchang Pangdonglai Times Square for "pilgrimage study". In the micro-headlines released at that time, Lei Jun pointed out: "Fat people come from the east, and the retail industry in China has always existed like a god …"

Look at the influence of Fat Donglai now, especially the sales record won by other supermarkets after the explosive reform, which makes Fat Donglai have the meaning of being deified.

Why is Fat Donglai deified?

The New Retail Business Review believes that it is because the founder, Yu Donglai, stuck to the bottom line and meticulously and deeply implemented the altruistic spirit. In Donglai’s own words, "the best marketing is sincerity, and the best service is goods." As long as we persist in sincerity and insist on selling high-quality goods, there is no reason not to succeed. "

These words seem to be "the truth", but in fact they are a kind of strategy, especially for developing their own brands.

This is because, if you develop your own brand, you can gain a certain cost advantage without middlemen to earn the difference, and you can also sell at a low price. However, if you blindly pursue low prices, you may ignore the control of product quality, thus undermining consumers’ trust in products and brands, leading to "voting with your feet."

According to Lianshang. com, relevant investigation reports show that high-income consumers are more picky about where to buy their own brand products, and about 65% consumers only buy their own brands from certain stores they trust. "As a strategic breakthrough point for the future development of the industry, solving the problem of private brand trust is the key."

How can we solve the "trust problem" Here in Fat East, the solution can be summed up as "insisting on sincerity and selling high-quality goods".

The aforementioned DL craft beer is evidence. Some netizens compared and analyzed that DL craft beer pays attention to raw material selection and brewing technology. The ingredients list only contains water, barley malt, wheat malt, hops and yeast. It is brewed by traditional German technology, and its body is full of aroma. In a word, it rejected "technology and hard work".

Tuyuan JD.COM

The same is true of fruit juice. For example, the packaging of orange juice indicates that about 15 oranges are used for squeezing, and no preservatives are added, only water and concentrated fruit juice are used.

In an internal sharing, Yu Donglai reiterated that selling things is real and frank. "You are thinking about the society, and the society also gives you back trust." The result of trust must be beautiful.

It is not difficult to see that through high-quality goods and sincere service, Fat Donglai has established a sustained and solid trust relationship with consumers, which is the underlying logic for its own brand to be strong.

However, on the other hand, private brands need comprehensive operation. Even if they come from the fat east and emphasize "sincerity" and "quality", it is impossible to play every product.

In fact, "Red Star Capital Bureau" visited many stores in Xuchang and found that "Fat Donglai has almost no price advantage in Xuchang" among many categories of goods and services.

In terms of expansion, there are still some fresh products that have a large loss, and some products are not very popular-this is also easy to understand. At present, there are about 20 popular products among more than 400 private brand products from Fat East.

For this reason, Fat Donglai needs continuous and refined operation, and needs to rely on popular single products such as craft beer to keep the overall gross profit margin of Fat Donglai in the range of 4%~5%. Compared with the gross profit margin of the retail industry, which is usually below 3% or even at a loss, Fat Donglai’s achievement is more eye-catching, but there is still much room for improvement.

From this perspective, "God" is not omnipotent. Like other supermarkets, we can’t slack off in products, services and comprehensive operations.

See clearly the ambition from the fat east

After reading the above analysis, we can say that there is really no need to deify Fat East, but it is necessary to see the ambition of Fat East by combing the development of its own brand.

It is worth mentioning that, whether in the self-operated supermarket of Fat Donglai or in the supermarket of explosive reform, the ambition of Fat Donglai is publicly visible. According to the slogan content of these stores, the development standard of Fat Donglai’s own brand is "benchmarking world-class standards, independence, innovation, quality traceability, environmental protection and sustainability".

New retail business review photo

Recently, Ji Zhongzhan, an enterprise development strategy consultant who went to Xuchang to visit Pangdonglai, also wrote that "the products from Pangdonglai are first-line brands selected according to EU standards, or they can make their own brands according to world-class standards".

In other words, Fat Donglai demands himself by world-class standards and is in line with world-class enterprises.

"It will come to a certain time and become a member of the best sequence of world business." In an internal management sharing in February last year, Yu Donglai said: "In some respects, you are excellent, and in some respects, you may not be as good as others, but in general, you are creating beauty. In the future, you will be able to influence outstanding enterprises in the world like Costco, Sam Member Store, Ito Yokado and Oleqi, so that there is no competition between them, and they are all good and benign interactions with each other."

Taking these remarks apart, we can see that Costco, Sam member stores, Ito Yanghuatang and Oleqi are all deeply cultivating their own brands.

In the 2023 China Shangchao Private Brand Case Report issued by China Chain Store & Franchise Association, 10 private brand star commodity development cases from Shangchao and convenience store enterprises were selected, including Costco, Sam member store and Ito Yanghuatang.

As for Oleqi, it is one of the world-renowned low-priced supermarkets and pioneers of its own brand model, with 57 stores in Shanghai, which has a profound influence.

The long-term goal of Pangdonglai is not only to be in line with these "excellent enterprises in the world", but also to influence them in the future, to influence outstanding enterprises with world influence, and to jointly promote good business.

At this point, the big chess that Fat Donglai is playing is gradually clear. The question is, can it achieve the expected goal?

The development of private brands and the leap of influence can help achieve the goal, but the final result needs to be "double verified" by the market and time.

References:

1. "Fat Donglai" revolutionized Yonghui, and its sales increased by 13 times ",Spicy with chopped pepper.

2. "Fat Donglai" Helping "Shangchao: Exporting its own brand, a supermarket and a supplier", Red Star Capital Bureau

3. "Fat Donglai" Explosive Reform "Yonghui: A Win-Win Experiment in the Spotlight", Southern Weekend

4. "I wish the society more fat people from the East and less Xu Jiayin", the old chair coach.

* If you have any comments or suggestions on this article, please contact Retail Jun (lingshoujun2018).

Come on, do you think the private brand from Fat East can go global?

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Original title: "Fat East is not omnipotent"

Read the original text

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

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The exterior design of BMW i4 is elegant and futuristic, and its front face adopts BMW’s iconic kidney air intake grille. However, unlike traditional models, the grille of i4 is more scientific and technological, and incorporates electric elements, such as closed design, to reduce air resistance and improve efficiency. The overall style is smooth and the lines are simple, which shows BMW’s commitment to sustainable driving. The side lines of the car body are full of movement, and the design of the roof slip back increases the aerodynamic effect. With aluminum alloy wheels, it shows the perfect combination of luxury and sports.

BMW i4 outlines the unique design aesthetics with its elegant side lines, with a body size of 4785mm x 1852mm x 1455mm and a wheelbase of 2856mm, which provides spacious interior space for passengers. The layout of the front wheel track of 1601mm and the rear wheel track of 1630mm ensures the driving stability. On the tyre size, it is equipped with 245/45 R18 front wheel and 255/45 R18 rear wheel, which not only provides good grip, but also complements the body design, creating a dynamic side visual effect.

The interior design of BMW i4 fully demonstrates the perfect integration of luxury and technology. In the cockpit, the steering wheel is made of leather, which provides a comfortable grip and exquisite touch, supports manual adjustment up and down and back and forth, and is convenient for drivers to make fine adjustments according to their personal needs. The 14.9-inch central control screen stands on the instrument panel, equipped with advanced voice recognition control system, which can easily control various functions such as multimedia, navigation, telephone and air conditioning, and improve driving convenience. In terms of seats, the seat materials include imitation leather, genuine leather and leather /Alcantara mix and match, providing excellent support and comfort. The main and passenger seats all support multi-directional adjustment of front and rear, backrest, height, leg rest and lumbar support, and the front seats are also equipped with heating function and electric seat memory function, which reflects the meticulous care for passengers. The rear seats support proportional reclining, providing passengers with flexible storage space. The overall interior design aims to create an elegant and technological driving environment.

BMW i4 is equipped with a powerful engine with a maximum power of 210kW, which provides excellent acceleration performance for drivers. At the same time, the maximum torque is 400 Nm, which makes the vehicle show strong performance potential in daily driving and scenes requiring power output. The excellent performance of this engine brings excellent driving experience to BMW i4.

Generally speaking, BMW i4 has won high praise from car home car owners for its excellent sound insulation performance, surging power and impeccable design. Especially the volcanic red interior, he even thinks that its luxury is no less than the exquisite craftsmanship of Mercedes-Benz. This innovative electric vehicle has undoubtedly found a perfect balance between luxury and technology, and is an ideal choice for pursuing driving pleasure and quality life.

Edit: Zhang Jingbo

On the eve of listing, Chery joined hands with TOP Safety to launch the "First Domestic Fall Challenge after Side Impact". Under the extreme crash test, Fengyun T9′ s key position did not have structural failure, the airbag responded quickly, and the E-call emergency call function was successfully started after the collision, which verified Fengyun T9′ s excellent level in the field of luxury safety. On May 21st, at the launch conference, Wang Junlei, the chief expert of China Automotive Technology and Research Center Co., Ltd., also came to the scene and personally presented the "TOPSafety 2024 Top Safety Collision Challenge Certificate" for the new car, and jointly verified the luxury safety standard of Fengyun T9 with the national media and users.

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The exterior design of the eπ 008 is full of technology and sporty atmosphere. The front face adopts bold lines and streamlined contours, with sharp headlights to create a strong visual impact. The air intake grille adopts a closed design, which is in line with the characteristics of new energy vehicles, while improving the aerodynamic performance of the whole vehicle. Overall, the exterior design of the eπ 008 is both fashionable and dynamic, highlighting the brand’s innovative spirit and design concept.

eπ008的车身尺寸为5002*1972*1732mm，轴距为3025mm，前轮距和后轮距均为1650mm，车身线条流畅且富有动感，配备265/45 R21规格的轮胎，搭配风格独特的轮圈，提升了车辆的运动感和美观度。

eπ008的内饰设计以科技感和舒适性为主导，旨在为驾驶者提供一个现代而精致的驾乘环境。驾驶舱内，方向盘采用皮质包裹，不仅手感细腻，还支持手动上下及前后调节，能够满足不同驾驶者的需求。中控台上配备了一块15.6英寸的触控屏幕，支持语音识别控制，涵盖多媒体系统、导航、电话和空调等功能，操作便捷且智能化。前排座椅采用仿皮材质，具备加热和通风功能，为驾驶者带来更加舒适的乘坐体验；驾驶位的座椅还配备了头枕扬声器，进一步提升了驾乘的豪华感。前排和后排均设有USB及Type-C接口，方便乘客连接设备充电。此外，eπ008还配备了前排手机无线充电功能，便于驾驶者在驾驶过程中为手机充电。第二排座椅同样支持前后和靠背调节，甚至可以调节腿托，提高了乘客的舒适度。后排座椅支持比例放倒，增加了车内空间的灵活性和实用性。

eπ008搭载了一台1.5T 147马力的L4发动机，最大功率为108kW，最大扭矩达到210N·m，搭配电动车单速变速箱，为车辆提供了强劲的动力输出和平顺的驾驶体验。

车主认为，eπ008的车身整体设计大气，非常耐看，甚至给人一种价值30多万的车的感觉。他的评价不仅展示了eπ008的外观设计，也体现了其在性价比方面的突出表现。

1974~ 1978 The third generation
April 1974 · COROLLA Corolla series modification. Discontinued production of single-seater coupes and added hardtop sedans
In November 1975, the 1400cc COROLLA Corolla model meeting 75-year emission standards was launched
In November 1975, the COROLLA Van model meeting the 75-year emission standard was launched
January 1976 · COROLLA Corolla 1600cc displacement model adopts diluted combustion method and meets the 76-year-old exhaust emission standard
April 1976 · A tilt-tail model was added to the COROLLA 1200cc model
September 1976 · COROLLA Corolla AT car was added to the market
January 1977 · COROLLA Corolla was partially revamped with the addition of a single-seater two-door (re-production of the 1600 cc Levin GT that met 76-year emissions standards)
December 1977 · End of production of the COROLLA Corolla V (KE26) model

　　In 1974, the third generation of COROLLA Corolla was born. At that time, Japan was rapidly entering the automotive society. At the same time, the entire automotive industry was also facing the requirements of the times to solve energy conservation and exhaust gas purification. Especially in the later stage of rapid economic growth, how to respond to the diverse needs of the Japanese automotive market, improve quality, and establish an international automotive brand has become the main topic of discussion in the industry.

　　TOYOTA aims to produce "excellent and perfectly balanced high-quality cars", follows the design concept of generosity, decency, relaxation and comfort, and has developed new models to increase driving comfort and improve performance, making the product lineup more substantial and rich, and creating more abundant indoor space in the car body, which is both comfortable and practical. At that time, in the third generation of COROLLA Corolla products, the KE and TE30 models, which are oriented but not losing high-end luxury, safety and comfort, were affectionately called "Corolla 30".

　　The launch of the third-generation COROLLA Corolla swept the world automobile market at that time. This model won the first place in the year when it was launched, with the production of a single car type exceeding the Volkswagen Beetle. With the support of superior comprehensive performance, high quality and high trust, the COROLLA Corolla has created unprecedented production performance – 3.75 million cars, and has been exported since 1974, with an annual export volume of more than 300,000 cars, marking Japan’s establishment as an advanced country in automobiles.

What direction should the third-generation COROLLA corolla be developed in while taking into account environmental protection and energy conservation?

　　The CE of the third-generation COROLLA Corolla is Ziro Sasaki (former vice president). He started to conceive the new generation of COROLLA Corolla from the mountains of issues such as exhaust emissions, safety protection, and energy conservation. Before starting to develop, Sasaki first studied the achievements of Tokugawa Yashiro, the third-generation general of the Tokugawa shogunate.

　　"In one sentence, Ichiko solidified the foundation of the Tokugawa shogunate’s 300-year system. So good, the COROLLA Corolla will do the same thing as him." (According to TOYOTA document "COROLLA Corolla Production 10 million")

　　Therefore, in order to improve the grade of the Corolla and make it more advanced, it is first necessary to improve the ride quality and reduce the performance and function. Specifically, by reducing the difficulty of stepping on the throttle and clutch, measures such as centralized control buttons are adopted to greatly improve the operability. In terms of noise processing, it not only relies on the decibel value of the noise meter, but also pays attention to the human auditory experience and responds to the human auditory. Secondly, in order to beautify the appearance and highlight the freshness, the COROLLA Corolla also increases the width of the body and improves the grade of the interior.

　　The most important thing is the strategy for exhaust emissions, with the engine department as the center, we will mobilize the whole company and work tirelessly to think about countermeasures. In October 75, with the joint efforts of everyone, the Corolla 1600, which meets the 75-year exhaust emission standard, was finally put on the market as scheduled, promoting the development process of replacing environmentally friendly engines.

　　With the popularity of consumers’ car-owning lifestyle and consumers’ requirements for diverse models, COROLLA Corolla has launched four sports sedans, including two-door/four-door sedans, car-less door-post cars, and high-trunk cars. The models of COROLLA Corolla have reached the most 122 practical models and 18 commercial models in the history of COROLLA Corolla. The most distinctive one is the body of the newly designed car-less door-post car, which is the first model in the economy car without door posts.