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Original xiangma new consumption 101

Author: Xiangma | Editor: Ge Weiwei

"Even if you are sealed as a’ God’, you can’t slack off."

Good article 3535 words | 6 minutes reading

The title map comes from the movie "The Richest Man in Xihong City"

As a Shangchao brand, Fat Donglai is hot now, but it is an undeniable fact that Fat Donglai’s self-operated supermarket has never left Henan or even entered Zhengzhou, the provincial capital.

However, in the eyes of Yu Donglai, the founder of Fat Donglai, geographical limitations no longer seem to be a problem-when asked if Fat Donglai would drive to Zhengzhou, he replied: "If you go to Yonghui, you will come to Fat Donglai?"

The background of this question and answer is that Fat Donglai launched a 19-day explosion reform of Yonghui Supermarket Zhengzhou Xinwan Plaza Store. The product structure after the reorganization of the latter reached more than 90% of the product structure of Fat Donglai, including moon cakes, craft beer, fruit juice, laundry detergent and other products with "DL" logo.

According to media comparison, these private brand products are priced the same as those in the self-operated supermarket in Pangdonglai. In addition, the supermarket’s dynamic line layout, equipment and facilities, service capacity and employee welfare are all comprehensively studied.

From the user’s point of view, Zhengzhou consumers go to the Yonghui store mentioned above, and the shopping experience is indeed similar to that of Fat East. From the industry’s point of view, their own brands have been sold to more places through the explosion of stores, breaking the previous geographical limitations of Fat East and further enhancing the competitiveness and influence of Fat East. Pang Donglai also admitted that the development of private brands should be "benchmarked against world-class standards".

Obviously, Fat Donglai is playing a big game of chess.

The power of a craft beer

First of all, thanks to the strong traffic and brand effect of Fat Donglai, the explosion-reformed stores that cooperated with it received good results after resuming business.

Taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, local media reported that on June 19th, the supermarket opened for business. In just one minute, there was no vacancy in the queue entry area of "Jiuqu Ileum", followed by current restriction, purchase restriction and waiting for one and a half hours, but it still failed to reduce the enthusiasm of consumers.

Yonghui Supermarket revealed that Zhengzhou Xinwan Plaza Store sold 1.88 million yuan on the first day of business resumption, which was 13.9 times the average daily sales before the reform; There were 12,926 passengers on that day, which was 5.3 times of the average daily passenger flow before the reform. "The reform has achieved remarkable results."

Yonghui Supermarket after the reform, Tuyuan Yonghui Supermarket

It is worth noting that, according to reports, Fat Donglai did not charge any fees and did not involve any return. "And many costs such as helping the team’s salary, transportation and accommodation are all borne by Fat Donglai."

Then, the question is coming. What does Fat East want? The answer is four words: own brand.

Still taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, a large number of self-owned brand goods from Pangdonglai have settled in, among which DL craft wheat beer can be called the "most beautiful boy" in the store.

You know, this beer is still sold out when one person is limited to one case. That night, the store had to announce that due to the excessive passenger flow during the resumption of business after the reform, in order to ensure customer safety, the sales of DL craft beer were suspended.

A craft beer broke out with great power, showing the strength of Pangdonglai’s own brand, not only in Yonghui Supermarket Zhengzhou Xinwan Plaza Store, but also in other explosive stores.

For example, the relevant person in charge of BBK revealed that in May 2024, the sales of Pangdonglai’s own brand goods accounted for 28.22% of the total sales of BBK Changsha Meixihu Store.

This store is the first BBK store in Pangdonglai. At the beginning of the explosion, BBK said that the store would introduce "20 popular products worthy of recommendation from Pangdonglai", including DL craft wheat beer, DL orange juice, DL enzyme sterilization and mite removal laundry detergent, DL instant oatmeal and so on.

Fat people from the east are popular with self-operated goods, and the new retail business review photo.

Fat Donglai’s own brand products not only attract consumers who go shopping in supermarkets, but also appear in the purchasing service of "Changsha helps buy fat Donglai goods", and its appeal is self-evident.

Behind the popularity of Fat Donglai’s own brand, Chengdu Business Daily learned from the media "Red Star Capital Bureau" that Fat Donglai’s own brand products are not produced by itself, but rely on different suppliers.

A supplier revealed that the specifications and proportions of these products are customized, and they are produced by Pangdonglai and suppliers, with exclusive formulas, "not simple OEM products".

According to Zhuang Shuai, the founder of Bailian Consulting, Fat Donglai has made its own brand an independent brand by "helping" other supermarkets and completed multi-channel expansion.

In other words, after this campaign, Fat Donglai is not only a supermarket retailer, but also a brand with insight into consumer demand and holding many popular goods. The combination of the two has enhanced the competitiveness and influence of Fat Donglai.

"God" is not omnipotent

In the past two years, the influence of Fat Donglai has continued to rise, but in fact, it has been well-known before.

As early as 2017, Lei Jun, the founder of Xiaomi, visited Henan and specially went to Xuchang Pangdonglai Times Square for "pilgrimage study". In the micro-headlines released at that time, Lei Jun pointed out: "Fat people come from the east, and the retail industry in China has always existed like a god …"

Look at the influence of Fat Donglai now, especially the sales record won by other supermarkets after the explosive reform, which makes Fat Donglai have the meaning of being deified.

Why is Fat Donglai deified?

The New Retail Business Review believes that it is because the founder, Yu Donglai, stuck to the bottom line and meticulously and deeply implemented the altruistic spirit. In Donglai’s own words, "the best marketing is sincerity, and the best service is goods." As long as we persist in sincerity and insist on selling high-quality goods, there is no reason not to succeed. "

These words seem to be "the truth", but in fact they are a kind of strategy, especially for developing their own brands.

This is because, if you develop your own brand, you can gain a certain cost advantage without middlemen to earn the difference, and you can also sell at a low price. However, if you blindly pursue low prices, you may ignore the control of product quality, thus undermining consumers’ trust in products and brands, leading to "voting with your feet."

According to Lianshang. com, relevant investigation reports show that high-income consumers are more picky about where to buy their own brand products, and about 65% consumers only buy their own brands from certain stores they trust. "As a strategic breakthrough point for the future development of the industry, solving the problem of private brand trust is the key."

How can we solve the "trust problem" Here in Fat East, the solution can be summed up as "insisting on sincerity and selling high-quality goods".

The aforementioned DL craft beer is evidence. Some netizens compared and analyzed that DL craft beer pays attention to raw material selection and brewing technology. The ingredients list only contains water, barley malt, wheat malt, hops and yeast. It is brewed by traditional German technology, and its body is full of aroma. In a word, it rejected "technology and hard work".

Tuyuan JD.COM

The same is true of fruit juice. For example, the packaging of orange juice indicates that about 15 oranges are used for squeezing, and no preservatives are added, only water and concentrated fruit juice are used.

In an internal sharing, Yu Donglai reiterated that selling things is real and frank. "You are thinking about the society, and the society also gives you back trust." The result of trust must be beautiful.

It is not difficult to see that through high-quality goods and sincere service, Fat Donglai has established a sustained and solid trust relationship with consumers, which is the underlying logic for its own brand to be strong.

However, on the other hand, private brands need comprehensive operation. Even if they come from the fat east and emphasize "sincerity" and "quality", it is impossible to play every product.

In fact, "Red Star Capital Bureau" visited many stores in Xuchang and found that "Fat Donglai has almost no price advantage in Xuchang" among many categories of goods and services.

In terms of expansion, there are still some fresh products that have a large loss, and some products are not very popular-this is also easy to understand. At present, there are about 20 popular products among more than 400 private brand products from Fat East.

For this reason, Fat Donglai needs continuous and refined operation, and needs to rely on popular single products such as craft beer to keep the overall gross profit margin of Fat Donglai in the range of 4%~5%. Compared with the gross profit margin of the retail industry, which is usually below 3% or even at a loss, Fat Donglai’s achievement is more eye-catching, but there is still much room for improvement.

From this perspective, "God" is not omnipotent. Like other supermarkets, we can’t slack off in products, services and comprehensive operations.

See clearly the ambition from the fat east

After reading the above analysis, we can say that there is really no need to deify Fat East, but it is necessary to see the ambition of Fat East by combing the development of its own brand.

It is worth mentioning that, whether in the self-operated supermarket of Fat Donglai or in the supermarket of explosive reform, the ambition of Fat Donglai is publicly visible. According to the slogan content of these stores, the development standard of Fat Donglai’s own brand is "benchmarking world-class standards, independence, innovation, quality traceability, environmental protection and sustainability".

New retail business review photo

Recently, Ji Zhongzhan, an enterprise development strategy consultant who went to Xuchang to visit Pangdonglai, also wrote that "the products from Pangdonglai are first-line brands selected according to EU standards, or they can make their own brands according to world-class standards".

In other words, Fat Donglai demands himself by world-class standards and is in line with world-class enterprises.

"It will come to a certain time and become a member of the best sequence of world business." In an internal management sharing in February last year, Yu Donglai said: "In some respects, you are excellent, and in some respects, you may not be as good as others, but in general, you are creating beauty. In the future, you will be able to influence outstanding enterprises in the world like Costco, Sam Member Store, Ito Yokado and Oleqi, so that there is no competition between them, and they are all good and benign interactions with each other."

Taking these remarks apart, we can see that Costco, Sam member stores, Ito Yanghuatang and Oleqi are all deeply cultivating their own brands.

In the 2023 China Shangchao Private Brand Case Report issued by China Chain Store & Franchise Association, 10 private brand star commodity development cases from Shangchao and convenience store enterprises were selected, including Costco, Sam member store and Ito Yanghuatang.

As for Oleqi, it is one of the world-renowned low-priced supermarkets and pioneers of its own brand model, with 57 stores in Shanghai, which has a profound influence.

The long-term goal of Pangdonglai is not only to be in line with these "excellent enterprises in the world", but also to influence them in the future, to influence outstanding enterprises with world influence, and to jointly promote good business.

At this point, the big chess that Fat Donglai is playing is gradually clear. The question is, can it achieve the expected goal?

The development of private brands and the leap of influence can help achieve the goal, but the final result needs to be "double verified" by the market and time.

References:

1. "Fat Donglai" revolutionized Yonghui, and its sales increased by 13 times ",Spicy with chopped pepper.

2. "Fat Donglai" Helping "Shangchao: Exporting its own brand, a supermarket and a supplier", Red Star Capital Bureau

3. "Fat Donglai" Explosive Reform "Yonghui: A Win-Win Experiment in the Spotlight", Southern Weekend

4. "I wish the society more fat people from the East and less Xu Jiayin", the old chair coach.

* If you have any comments or suggestions on this article, please contact Retail Jun (lingshoujun2018).

Come on, do you think the private brand from Fat East can go global?

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Original title: "Fat East is not omnipotent"

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Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

In [car home Chongqing Special Promotion Channel], we bring you exciting news! At present, the high-profile series is carrying out an unprecedented preferential activity. As a trend-setting electric luxury car, consumers in Chongqing now have the opportunity to enjoy a generous discount of up to 125,000 yuan. The starting price has been adjusted to 304,900 RMB, which undoubtedly provides an attractive opportunity for consumers who are interested in buying a car. If you are interested in BMW i4, don’t miss this excellent opportunity, click "Check Car Price" in the quotation form to get the latest and most competitive preferential quotation, so that your dream of buying a car is within reach.

The exterior design of BMW i4 is elegant and futuristic, and its front face adopts BMW’s iconic kidney air intake grille. However, unlike traditional models, the grille of i4 is more scientific and technological, and incorporates electric elements, such as closed design, to reduce air resistance and improve efficiency. The overall style is smooth and the lines are simple, which shows BMW’s commitment to sustainable driving. The side lines of the car body are full of movement, and the design of the roof slip back increases the aerodynamic effect. With aluminum alloy wheels, it shows the perfect combination of luxury and sports.

BMW i4 outlines the unique design aesthetics with its elegant side lines, with a body size of 4785mm x 1852mm x 1455mm and a wheelbase of 2856mm, which provides spacious interior space for passengers. The layout of the front wheel track of 1601mm and the rear wheel track of 1630mm ensures the driving stability. On the tyre size, it is equipped with 245/45 R18 front wheel and 255/45 R18 rear wheel, which not only provides good grip, but also complements the body design, creating a dynamic side visual effect.

The interior design of BMW i4 fully demonstrates the perfect integration of luxury and technology. In the cockpit, the steering wheel is made of leather, which provides a comfortable grip and exquisite touch, supports manual adjustment up and down and back and forth, and is convenient for drivers to make fine adjustments according to their personal needs. The 14.9-inch central control screen stands on the instrument panel, equipped with advanced voice recognition control system, which can easily control various functions such as multimedia, navigation, telephone and air conditioning, and improve driving convenience. In terms of seats, the seat materials include imitation leather, genuine leather and leather /Alcantara mix and match, providing excellent support and comfort. The main and passenger seats all support multi-directional adjustment of front and rear, backrest, height, leg rest and lumbar support, and the front seats are also equipped with heating function and electric seat memory function, which reflects the meticulous care for passengers. The rear seats support proportional reclining, providing passengers with flexible storage space. The overall interior design aims to create an elegant and technological driving environment.

BMW i4 is equipped with a powerful engine with a maximum power of 210kW, which provides excellent acceleration performance for drivers. At the same time, the maximum torque is 400 Nm, which makes the vehicle show strong performance potential in daily driving and scenes requiring power output. The excellent performance of this engine brings excellent driving experience to BMW i4.

Generally speaking, BMW i4 has won high praise from car home car owners for its excellent sound insulation performance, surging power and impeccable design. Especially the volcanic red interior, he even thinks that its luxury is no less than the exquisite craftsmanship of Mercedes-Benz. This innovative electric vehicle has undoubtedly found a perfect balance between luxury and technology, and is an ideal choice for pursuing driving pleasure and quality life.

Edit: Zhang Jingbo

On the eve of listing, Chery joined hands with TOP Safety to launch the "First Domestic Fall Challenge after Side Impact". Under the extreme crash test, Fengyun T9′ s key position did not have structural failure, the airbag responded quickly, and the E-call emergency call function was successfully started after the collision, which verified Fengyun T9′ s excellent level in the field of luxury safety. On May 21st, at the launch conference, Wang Junlei, the chief expert of China Automotive Technology and Research Center Co., Ltd., also came to the scene and personally presented the "TOPSafety 2024 Top Safety Collision Challenge Certificate" for the new car, and jointly verified the luxury safety standard of Fengyun T9 with the national media and users.

[Autohome Deyang Discount Promotion Channel] Recently, a limited-time promotion has been launched in the Deyang area, with a maximum discount of 28,000 yuan. Currently, the minimum starting price of the car is 188,600 yuan. To help consumers get a better price, we recommend that you click "Check Car Price" in the quotation form to get a higher discount.

The exterior design of the eπ 008 is full of technology and sporty atmosphere. The front face adopts bold lines and streamlined contours, with sharp headlights to create a strong visual impact. The air intake grille adopts a closed design, which is in line with the characteristics of new energy vehicles, while improving the aerodynamic performance of the whole vehicle. Overall, the exterior design of the eπ 008 is both fashionable and dynamic, highlighting the brand’s innovative spirit and design concept.

eπ008的车身尺寸为5002*1972*1732mm，轴距为3025mm，前轮距和后轮距均为1650mm，车身线条流畅且富有动感，配备265/45 R21规格的轮胎，搭配风格独特的轮圈，提升了车辆的运动感和美观度。

eπ008的内饰设计以科技感和舒适性为主导，旨在为驾驶者提供一个现代而精致的驾乘环境。驾驶舱内，方向盘采用皮质包裹，不仅手感细腻，还支持手动上下及前后调节，能够满足不同驾驶者的需求。中控台上配备了一块15.6英寸的触控屏幕，支持语音识别控制，涵盖多媒体系统、导航、电话和空调等功能，操作便捷且智能化。前排座椅采用仿皮材质，具备加热和通风功能，为驾驶者带来更加舒适的乘坐体验；驾驶位的座椅还配备了头枕扬声器，进一步提升了驾乘的豪华感。前排和后排均设有USB及Type-C接口，方便乘客连接设备充电。此外，eπ008还配备了前排手机无线充电功能，便于驾驶者在驾驶过程中为手机充电。第二排座椅同样支持前后和靠背调节，甚至可以调节腿托，提高了乘客的舒适度。后排座椅支持比例放倒，增加了车内空间的灵活性和实用性。

eπ008搭载了一台1.5T 147马力的L4发动机，最大功率为108kW，最大扭矩达到210N·m，搭配电动车单速变速箱，为车辆提供了强劲的动力输出和平顺的驾驶体验。

车主认为，eπ008的车身整体设计大气，非常耐看，甚至给人一种价值30多万的车的感觉。他的评价不仅展示了eπ008的外观设计，也体现了其在性价比方面的突出表现。

1974~ 1978 The third generation
April 1974 · COROLLA Corolla series modification. Discontinued production of single-seater coupes and added hardtop sedans
In November 1975, the 1400cc COROLLA Corolla model meeting 75-year emission standards was launched
In November 1975, the COROLLA Van model meeting the 75-year emission standard was launched
January 1976 · COROLLA Corolla 1600cc displacement model adopts diluted combustion method and meets the 76-year-old exhaust emission standard
April 1976 · A tilt-tail model was added to the COROLLA 1200cc model
September 1976 · COROLLA Corolla AT car was added to the market
January 1977 · COROLLA Corolla was partially revamped with the addition of a single-seater two-door (re-production of the 1600 cc Levin GT that met 76-year emissions standards)
December 1977 · End of production of the COROLLA Corolla V (KE26) model

　　In 1974, the third generation of COROLLA Corolla was born. At that time, Japan was rapidly entering the automotive society. At the same time, the entire automotive industry was also facing the requirements of the times to solve energy conservation and exhaust gas purification. Especially in the later stage of rapid economic growth, how to respond to the diverse needs of the Japanese automotive market, improve quality, and establish an international automotive brand has become the main topic of discussion in the industry.

　　TOYOTA aims to produce "excellent and perfectly balanced high-quality cars", follows the design concept of generosity, decency, relaxation and comfort, and has developed new models to increase driving comfort and improve performance, making the product lineup more substantial and rich, and creating more abundant indoor space in the car body, which is both comfortable and practical. At that time, in the third generation of COROLLA Corolla products, the KE and TE30 models, which are oriented but not losing high-end luxury, safety and comfort, were affectionately called "Corolla 30".

　　The launch of the third-generation COROLLA Corolla swept the world automobile market at that time. This model won the first place in the year when it was launched, with the production of a single car type exceeding the Volkswagen Beetle. With the support of superior comprehensive performance, high quality and high trust, the COROLLA Corolla has created unprecedented production performance – 3.75 million cars, and has been exported since 1974, with an annual export volume of more than 300,000 cars, marking Japan’s establishment as an advanced country in automobiles.

What direction should the third-generation COROLLA corolla be developed in while taking into account environmental protection and energy conservation?

　　The CE of the third-generation COROLLA Corolla is Ziro Sasaki (former vice president). He started to conceive the new generation of COROLLA Corolla from the mountains of issues such as exhaust emissions, safety protection, and energy conservation. Before starting to develop, Sasaki first studied the achievements of Tokugawa Yashiro, the third-generation general of the Tokugawa shogunate.

　　"In one sentence, Ichiko solidified the foundation of the Tokugawa shogunate’s 300-year system. So good, the COROLLA Corolla will do the same thing as him." (According to TOYOTA document "COROLLA Corolla Production 10 million")

　　Therefore, in order to improve the grade of the Corolla and make it more advanced, it is first necessary to improve the ride quality and reduce the performance and function. Specifically, by reducing the difficulty of stepping on the throttle and clutch, measures such as centralized control buttons are adopted to greatly improve the operability. In terms of noise processing, it not only relies on the decibel value of the noise meter, but also pays attention to the human auditory experience and responds to the human auditory. Secondly, in order to beautify the appearance and highlight the freshness, the COROLLA Corolla also increases the width of the body and improves the grade of the interior.

　　The most important thing is the strategy for exhaust emissions, with the engine department as the center, we will mobilize the whole company and work tirelessly to think about countermeasures. In October 75, with the joint efforts of everyone, the Corolla 1600, which meets the 75-year exhaust emission standard, was finally put on the market as scheduled, promoting the development process of replacing environmentally friendly engines.

　　With the popularity of consumers’ car-owning lifestyle and consumers’ requirements for diverse models, COROLLA Corolla has launched four sports sedans, including two-door/four-door sedans, car-less door-post cars, and high-trunk cars. The models of COROLLA Corolla have reached the most 122 practical models and 18 commercial models in the history of COROLLA Corolla. The most distinctive one is the body of the newly designed car-less door-post car, which is the first model in the economy car without door posts.

　　Original title: With a sharp and good knife, it is still difficult to kill out of the wuxia dilemma

　　As a sequel to the 2014 dark horse film "Embroidery Spring Knife", the martial arts film "Embroidery Spring Knife · Shura Battlefield" (referred to as "Embroidery Spring Knife 2") directed by young director Lu Yang was released last Wednesday. With the continuation of the good quality of the previous work, "Embroidery Spring Knife 2" has been the single-film box office champion for four consecutive days, and the cumulative box office has exceeded 160 million yuan. However, in the eyes of some industry insiders, such results are not ideal compared with the good reputation they have gained.

　　The first piece of jewelry and jade is ahead, and it is even more difficult for "Embroidery Spring Knife 2" to exceed the reputation of its predecessor. However, after a few days of release, the film’s reputation has not fallen but has risen. At present, the rating of Douban.com is as high as 7.7 points, surpassing the 7.5 points of "Embroidery Spring Knife", and it has become a domestic commercial film with good reputation recently. In terms of market performance, the film has been the champion of the day’s single-film box office, box office ratio, and movie attendance for four consecutive days, surpassing the total box office of the previous work in only three and a half days.

　　The word-of-mouth and box office of "Embroidery Spring Knife 2" "look beautiful", but industry insiders believe that such performance is actually not outstanding. "Summer audiences are more willing to watch relaxed and entertaining movies, such as" Father and Son Heroes "and" Despicable Daddy 3 "are more entertaining. In contrast," Embroidery Spring Knife 2 "is more serious." Film critic Han Haoyue said that "Embroidery Spring Knife 2" has invested a lot in production, but the film itself is not very topical. "After all, in the Chinese film market, only topical movies can achieve high box office." In his opinion, due to the lack of too many topical entry points and marketing opportunities for the film itself, the popularity of the film has gradually weakened, and it is almost impossible for the box office to explode later.

　　Jiang Yong, an expert in film market analysis, estimates that the final box office of "Embroidery Spring Knife 2" may be difficult to break through 300 million yuan. Previously, it was reported that the film’s guaranteed box office was 400 million yuan, and it seems that the guaranteed party may lose money. But industry insiders admit that "Embroidery Spring Knife 2" is a qualified or excellent film. Regarding the gap between the film’s box office and word-of-mouth, Jiang Yong believes that because audiences have high expectations for domestic films, and at the same time measure them with looser standards, "So although domestic films have flaws, audiences will also have an encouraging and supportive attitude in their evaluation of domestic films."

　　In the past, domestic martial arts films were mostly expressed in the form of fists and feet, fighting back and forth, and the model was single, so this genre has gradually declined in recent years. The emergence of the "Embroidery Spring Blade" series is believed by many to be able to drive the recovery of the martial arts genre. But Han Haoyue thinks it is difficult, "The rise of domestic martial arts films requires blockbusters like Zhang Yimou’s" Heroes "." Embroidery Spring Blade 2 "is more like a literary and niche movie, and it is difficult to bring a genre to the fore." He also believes that the "Embroidery Spring Blade" series does not represent the rise of domestic martial arts films, it can only be said to be an innovation, and it should not be overestimated.

　　movie review

　　With the passion of Jianghu, romance has to be strengthened

　　Nie Kuanmian

　　Regardless of the lineup, technology, and story, "Embroidery Spring Blade 2" has been fully upgraded compared to the previous one. The author’s atmosphere is much less, and the feeling of typology is becoming more and more obvious. The film’s timeline and story are basically brand new, retaining only two original characters, but finding a good historical node to cut in, so that this one has a connection with the previous one. It can be said to be a prequel, but it is also an independent chapter. The film continues many of the advantages of the previous one, such as props, costumes, and as always exquisite, especially the uniforms and weapons of all levels of embroidered guards, which have both overall style and subtle differences, reflecting the strict hierarchy at that time. Several martial arts dramas also left a deep impression on people. The fight between the three masters of Shen Lian’s night battle and the father of Meteor Hammer was full of attention and new ideas.

　　Zhang Yi, who has always been praised for her acting skills, dedicated the "first time" of the ancient costume action movie. Lu Wenzhao, who plays the Jinyi Wei, has a lot of drama, but the literary drama is still the best in the whole film. Lei Jiayin, who has recently made frequent new works, is also very eye-catching. He plays the Jinyi guard Pei Lun this time, "High martial arts, meticulous mind, and a difficult master." Xin Zhilei plays the chivalrous girl Ding Baiying, who is extraordinary and charming, and her very textured appearance also enhances the character a lot.

　　Embroidery Swords2 is heavy on emotional drama, especially the relationship between the male and female protagonists Shen Lian and Hokushai, which rises to the main plot in the second half of the film. The previous film received good reviews, but Liu Shishi’s heroine Zhou Miao Tong was considered one of the failures. In addition to her mediocre acting skills, her relationship with Shen Lian is also unconvincing. This time Yang Mi became the heroine of Hokushai, and her joining is still considered to be a move to cater to the market, rather than the best choice in terms of acting.

　　In fact, this love scene did not add points to the film, but became a big slot. The setting of the character of Hokusai prompts Shen Lian to take risks in the first half of the film, thus starting the whole story, but in the second half it basically has no substantive effect. The director’s answer to the story seems to be that everything started from Hokusai, and Emperor Chongzhen and Shen Lian have become her admirers. Hokusai is set as a talented and virtuous woman, but Yang Mi’s "Little White Rabbit "-style interpretation makes this character’s eyes empty and it is difficult to feel the charm of the character. Her love scenes with Zhang Zhen are not full and heavy enough, always with a light sense of idol drama. The relationship between the two developed throughout, but it was not as touching as Lu Wenzhao’s caress on his junior sister Ding Baiying’s cheek before his death.

　　Good emotional drama can add points to a martial arts film, such as Guo Jing and Huang Rong in "The Legend of the Condor Hero", Yang Guo and Xiaolongnu in "The Condor Hero", Linghu Chong and Ren Yingying in "Smiling Ao Jianghu", but the emotional drama of "Embroidery Spring Sword" and "Embroidery Spring Sword 2" has repeatedly failed. If the director Lu Yang wants to add another romantic element to the rivers and lakes of the Ming Dynasty, it seems that he will have to work harder. (Nie Kuanmian)

1905 movie network news The film directed by, Nicholas Tse, and starring the film has been released nationwide on July 30. Since its release, the film has won the single-day box office title for 5 consecutive days. Even on weekdays, the audience’s enthusiasm for watching the movie remains unabated, and the film is also rising and ranking first. In addition to its excellent market performance, the film has also received unanimous praise from audiences on major platforms, making it the highest-scoring film for action movies this year.

A few days ago, Nicholas Tse and He Pei Yu brought "Anger · Serious Case" to the Guangzhou roadshow. At the post-screening meeting, some audience members couldn’t hold back their excitement after watching the film. "Hardcore" shouted Nicholas Tse: "You are so good, can you do more filming in the future, I want to’fry ‘your kitchen!" Nicholas Tse’s response was calm and shy, "fry it".

The evil villain portrayed by Nicholas Tse in "Rage · Serious Case" was handsome, ruthless and stylish, which brought no small surprises to the audience. From the beginning of the release, many audiences teased, in order to let Nicholas Tse film more, he wanted to "fry" Nicholas Tse’s kitchen, and even the vegetable garden and ski resort were not spared.

In the face of the enthusiastic support of the audience at the roadshow, Nicholas Tse also said emotionally, "It’s really nice to see that everyone likes this movie so much. Thank you to every audience who supported’Rage · Serious Case ‘. You support it so much, so what if we fight and get injured? So don’t worry, we will continue to make good movies."

Nicholas Tse was popularized by the audience as "crazy criticism of beauty"

"Interrogation Room Scene" Scared Recording Teacher During Filming

In addition to the action scenes in the movie, the cultural scenes are also quite exciting. There is a scene in the interrogation room where Nicholas Tse comes to the police station with a false report and a really provocative mentality, and there is a undercurrent of confrontation with Donnie Yen’s words in the interrogation room. At the roadshow scene, Nicholas Tse also revealed how the scene was filmed, "I was talking normally at the beginning, and suddenly I yelled very loudly, because it was a temporary character reaction, I didn’t tell the director and the sound teacher at the scene. But after filming, I saw that the sound teacher immediately took off his earphones, and the director snickered on the monitoring side for half an hour. Everyone at the scene looked at me because it was real fear."

This time, Nicholas Tse played the villain Qiu Gangao in "Rage · Serious Case", whether it was the neatness of the play or the unruly character, he was praised by the audience. During the roadshow, some audience members called Nicholas Tse’s character "Crazy Beauty". Although Nicholas Tse was confused, he was still very curious about what it meant to ask the audience. Under the explanation of the audience, Nicholas Tse understood "Crazy Beauty" as "good-looking neuropathy", which was funny and cute.

Not only fighting, Nicholas Tse even has to practice "micro-expressions"

He Peiyu started learning to shoot 2 months before shooting

After watching the movie, the audience asked Nicholas Tse about the court scene, "You didn’t have any lines in that scene, but it left a very deep impression on people. Your eyes and even the twitching of the corners of your mouth are all part of the scene. How did you practice?" Nicholas Tse said frankly, "You have been practicing, you must understand every muscle in your body, feel where the corners of your eyes are, where are your ears, and every part of your body slowly. The most important thing is to pinch your micro-expressions and timing very well."

When talking about the explosion scene in Tsim Sha Tsui in the movie, He Pei Yu said, "Although the bullets in this scene are all empty shells, the guns are all real guns. It’s very heavy, and you can carry it all the way." Nicholas Tse also laughed, "You can eat whatever you want, go out and play a game or fire two shots in the street, and all the calories will be consumed." He Pei Yu also shared that he specially learned to "shoot" two months before filming, and also carried out a lot of physical training to best show the heroic female police officer image in the film.

　　CCTV News:The most congested place to return during the Spring Festival this year is undoubtedly Hainan. So far, more than 10,000 foreign vehicles are still stranded in Hainan.

　　The superposition of five factors results in a large number of stranded return vehicles

　　Weather factors: No rare foggy weather in ten years

　　Hainan’s meteorological department said that winter is the season of high fog occurrence in Hainan. The Qiongzhou Strait is more foggy from December to March every year, and most of them are advection fog. This kind of fog usually comes and goes suddenly, generates and dissipates quickly, so it is easy to recur. The maritime department has to issue a suspension and resumption notice based on weather forecasts and visibility.

　　Technical factors: The ship navigation system is only an auxiliary

　　Since the third day of the new year, due to the rare foggy weather that had not been encountered in ten years, the Qiongzhou Strait has been suspended repeatedly. Some people may question, isn’t there navigation? In fact, the ship navigation system can only be an auxiliary means, and when entering and leaving the port, it is still necessary to use visual inspection to avoid collision accidents.

　　Capacity factor: reduced capacity due to collision

　　This time, there are more than 50 passenger rolling boats for transportation vehicles. If they are normally navigable, they can send 20,000 cars out of the island every day. However, a two-ship collision accident occurred in the Haian Newport Waterway in Xuwen County, Zhanjiang, Guangdong on the early morning of the 22nd, resulting in a decline in transportation capacity. It was not until yesterday morning that they returned to normal.

　　Passenger flow factor: nearly 100,000 vehicles need to leave the island

　　Since 2015, both passenger and vehicle transportation have increased by more than 15% every year, and the Spring Festival holiday is even busier. According to the transportation department’s calculation of the increase in traffic flow into the island before this year’s festival, Hainan needs to leave the island with nearly 100,000 vehicles.

　　Traffic factors: There are only two ways to cross the Qiongzhou Strait

　　The fifth was the traffic restrictions in and out of Hainan Island. At present, there were only two ways to cross the Qiongzhou Strait. If you didn’t take a plane, there was only one way by sea.

　　The stranded vehicles have been detained for about a week this time and will continue for several days in the future. Due to the stranded vehicles, some problems have arisen. Although Hainan has dispatched a large number of volunteers to help clear traffic and provide services to tourists, some tourists are still irritated because of the long stay. At one point, the large number of people stranded also generates a large amount of garbage, which brings some pressure to the environment. A heavy fog has stranded a large number of tourists. Can we only blame the sky? Is there anything worth thinking about?

　　CCTV Review

　　During the Spring Festival holiday, Hainan Province has experienced an unprecedented test in terms of tourism reception and emergency response. When the heavy fog locked the island, a large number of private cars were stranded in Hainan, and tourists were anxious, which brought great pressure to the tourism and transportation departments of Hainan Province. At present, there are still a large number of vehicles stranded, and the guidance work is still continuing. On the basis of doing a good job in the follow-up work, the thinking caused by this should also continue to be carried out in depth.

　　The level of local government emergency response has improved

　　The detention of 10,000 private cars in Hainan this time was caused by extreme weather, and there is indeed a reason for it. The relevant departments of Hainan Province urgently launched the first-level plan, the government departments performed their duties, and all civil servants were temporarily remanded to make way for tourist vehicles. These measures deserve our praise. Especially in the process of guiding tourists, many residents and volunteers on Hainan Island showed a strong sense of ownership, contributing to the guiding work, and working with government departments to ensure service, which made people feel warm.

　　Judging from the emergency response to the large-scale detention of tourists this time, the relevant departments of Hainan Province have done their due work. Although the results did not satisfy many tourists, the response and burst of energy of the relevant departments in a short period of time reflect the progress of management level.

　　However, thinking about the handling of this incident should not only stop at short-term emergency response, but also extend the line of sight.Examine the event itself from a longer-term perspective and a broader perspectiveEspecially in terms of "preventing" and "preventing" similar situations from happening again, we should have deeper thinking and greater actions

　　Hainan Island has limited carrying capacity, and there should be early warning measures in the future

　　In the eyes of tourists across the country, Hainan Island has its own beautiful scenery and unique charm. Every winter, especially during the Spring Festival, Hainan is a popular destination in the eyes of tourists across the country. A large number of tourists from all over the world gather on the island in a short period of time. Once they encounter special circumstances such as extreme weather, it is not a small probability that people will be stranded or traffic obstructed.

　　In fact, during the Spring Festival a few years ago, tourists flocked to some popular scenic spots in Hainan, and the phenomenon of crowding people has appeared many times. On some traffic arteries leading to scenic spots, the phenomenon of large traffic jams also occurs frequently. These phenomena have repeatedly reminded us that the carrying capacity and reception capacity of key scenic spots and even the whole island are approaching the limit. In fact, as early as 2014, during the holiday of Hainan Island, tourists’ self-driving tours exploded, and traffic in Sanya, Haikou and other places was paralyzed for a time. In this regard, Hainan said that it would introduce measures to moderately control self-driving vehicles entering the island. In recent years, the average annual growth of self-driving vehicles has been double-digit.Are tourists and vehicles really welcome to the island?

　　Logically speaking, Hainan is an outlying island, and the port can fully grasp how many vehicles enter Hainan, which also provides a certain information advantage for limited viewership.In the future, is it possible to limit viewership of these vehicles? How to limit viewership of these vehicles to ensure a better travel experience and not get stuck in the road?In particular, according to the meteorological characteristics, the Qiongzhou Strait has a lot of fog from December to March every year, and most of them are advection fog. Whether we should leave enough capacity for the possibility of extreme weather, and consider the number of tourists according to the degree of capacity surplus, these issues are worthy of in-depth study and discussion. In the context of Hainan to establish a data island and a wisdom island, such issues are prominent and urgent.

　　How to balance tourism development and ecological protection is worth considering

　　The detention of 10,000 vehicles in Hainan this time is not only a problem of tourism experience, but also the essence of how to balance the development of tourism and the protection of the ecological environment. Restricting tourists is not simply considered from the perspective of transportation capacity, but also from the perspective of ecology.

　　Some time ago, the Central Environmental Protection Inspection Group criticized Hainan for breaking through the ecological bottom line in some areas for economic development. Hainan later made serious corrections based on the opinions of the Environmental Protection Inspection Group.Protecting Hainan’s unique ecological environment is the public’s expectation, as is providing tourists with high-quality tourism services and products.

　　Hainan, as an island, has limited ecological capacity. At the same time as tourism development, if certain measures are not taken for the self-driving vehicles entering the island with an average annual double-digit growth rate, especially during holidays, once a large number of foreign vehicles pour in, although it can bring a relatively large increase in tourism consumption in the short term, it is not in line with the long-term development of Hainan Island? What impact will this have on the tourism quality of Hainan Island? These issues need more in-depth thinking and planning.

　　 It is a good thing to say that all things are in advance. In a large-scale tourist detention incident, we saw the ability of the relevant parties in Hainan to deal with the emergency, as well as the enthusiasm of the local people, and we should also see the shortcomings in it. Only by doing a good job of long-term overall planning and planning can we deal with various emergency situations more calmly and calmly.

　　If "island" is a treasure bestowed by God among the five words "international tourism island", it is man-made to do a good job in "tourism" management with "international" standards.From this goal, Hainan still has a long way to go and needs to work hard.

　　Written by CCTV Review, Wang Jian

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