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Fan Bingbing

Chow Yun Fat

　　It is reported that the review of the most popular Hong Kong star in 2009, a play 47 million Hong Kong dollars (about 41.37 million yuan) ranked first, Donnie Yen second, Louis Koo third!

　　Summarizing the achievements of the film industry in 2009, Hong Kong male stars have participated in films such as "Onei Agent Lingling Dog", "Eavesdropping" and "October Siege", which have exceeded hundreds of millions of RMB, making Hong Kong stars’ salaries also leap forward in the "billion" box office sound!

The first gold king is Zhou Runfa

　　The first gold king is Chow Yun Fa, Fa Ge took the "Let Bullets Fly", "Confucius", each film salary of about 47 million Hong Kong dollars (about 41.37 million yuan), plus the world dividend, really super printing machine!

　　The second is Donnie Yen, he received 12 million Hong Kong dollars (about 10.56 million RMB) from each film to 16 million Hong Kong dollars (about 14.08 million RMB), last year shot "Jinyiwei", "Ip Man 2", "Jingwu Fengyun. Chen Zhen", etc., plus guest performances, 5 pieces in hand, earn 66 million Hong Kong dollars (about 58.10 million RMB)!

　　"Money-making machine" in the name of Gu Zai Gu Tianle 2009 film income ranked third, his salary from 4 million Hong Kong dollars (about 3.52 million RMB) rose sharply to 8 million Hong Kong dollars (about 7.04 million RMB), he took part in "eavesdropping", "Flower Field 2010", "Onei spy Lingling Dog", "King of Guns", "Poker King" and other 5 films, earning up to 40 million Hong Kong dollars (about 35.21 million RMB)!

　　Donnie Yen and Koo Tianle both became the gold king of the Hong Kong film industry in 2009, and the total income of the two people exceeded 100 million Hong Kong dollars (more than 98.97 million yuan)!

　　Donnie Yen expressed his joy at becoming the top gold-grabbing king in the film industry in 2009, saying: "Money is not the most important thing, the quality of the film is the most important. I will choose the script to shoot. The schedule for 2010 is already full, and it will be arranged until the year after tomorrow."

Zhang Jiahui can be called the movie "King of Sucking Awards"

　　In addition to Donnie Yen and Louis Koo, Kwok Fu-cheng’s 2009 film revenue reached 19 million Hong Kong dollars (about 16.72 million RMB) ranked fourth.

　　Nicholas Tse reached 16 million Hong Kong dollars (about 14.08 million RMB), ranking fifth.

　　With the "Witness" in the film industry awards ceremony 6 times the emperor Zhang Jiahui, worth from the original about 1 million Hong Kong dollars (about 880,000 yuan), soared to 2.50 million Hong Kong dollars (about 2.20 million yuan) a, two films income of about 5 million Hong Kong dollars (about 4.40 million yuan), plus Yangwei film awards ceremony, Zhang Jiahui can be called the film "King".

Double ice grabs the market, and no one cares about the price reduction of Hong Kong actresses

　　Fan Bingbing’s salary for a play 2 million the highest among actresses in Hong Kong dollars. Mainland Shuangbing – Fan Bingbing, Li Bingbing, Taiwan’s Big S snatched the market, and no one wanted the Hong Kong actresses to reduce their prices!

　　In recent years, a large number of co-productions, the number of Hong Kong actors and mainland actors to average, coupled with the mainland and Taiwan actresses are easy to use and good drama, so many Hong Kong actresses have not mixed, and it is said that the once-popular Hong Kong film actress, from 3 million Hong Kong dollars (about 2.64 million RMB) The salary has been reduced to more than one million Hong Kong dollars (about 970,000 RMB).

　　In 2009, many blockbuster films were invited by mainland first-line actresses such as Zhou Xun, Fan Bingbing, Li Bingbing, etc. Even Taiwan’s Xu Xiyuan (Big S) and Lin Chiling also successfully grabbed the beach. The former participated in Hong Kong-made films, while the latter became the new favorite of many famous directors.

　　The only one of the Hong Kong actresses who is more powerful in resisting "foreign aid" is Cai Zhuoyan (Ah Sa). In the past 2009, she took on two films, plus guest appearances, and earned more than 6 million Hong Kong dollars (about 5.28 million RMB), becoming one of the female gold kings in 2009.

　　In this regard, Ah Sa said: "2009 was the hardest year for me, until the whole person collapsed!"

Hong Kong male star’s film income in 2009

　　Chow Yun Fat 91.36 million or more

　　Donnie Yen 64.15 million

　　Louis Koo 38.88 million

　　Guo Fucheng 18.46 million

　　Nicholas Tse 15.55 million

　　Zhang Jiahui 4.86 million

　　* Calculated in RMB

Three places actress’ movie income in 2009

　　Fan Bingbing 9.72 million

　　Big S 7.77 million

　　Zhou Xun 7.29 million

　　Cai Zhuoyan 5.83 million

　　Li Bingbing 2.72 million

* Calculated in RMB

The Taiwanese male star has pulled another one, first Ruan Jingtian, and then Zhou Yumin. It’s a pity. "Song Palace Ci"

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The long-awaited "Song Palace Ci" has finally gone LIVE, but just go LIVE for one day, why did it drop from 6.1 to 4.4? From the beginning of the promotional film, the audience is looking forward to the hit of "Song Palace Ci". After all, Liu Tao and Zhou Yumin are two powerful actors, and there are so many old actors in the play to help out. How can it be a hot drama that people can’t get enough of? Coupled with the leadership of Li Shaohong, a powerful director, the plot of the shooting has to be on par with "Daming Palace Ci".

But often the greater the hope, the greater the disappointment. "Song Palace Ci" has been pulled this time, and even the Taiwanese actor Zhou Yumin has followed suit, giving our Muse Liu Tao something. I also watched two episodes, but it just feels like it. The theme is not very clear, and I don’t know what to watch. You say love, there is no emotional development that makes people look forward to it. You say martial arts, there is nothing worth watching. In short, it is just a sentence. Why do you always feel that there is no plot development to watch?

Deep into the root cause, in fact, it was a failure at the beginning, that is, the female protagonist Liu Tao played the incongruous appearance of the teenage girl, and the acting skills were not to be said, and he also tried his best to play the girl’s expression, but, what should I say, he just couldn’t play the girl’s strength, and he didn’t feel that way when he looked at it. The male protagonist, at first there was a wife at home, and then he brought back a woman. You have to look at the child no matter what, and show your guilt towards the original partner, but no, you didn’t even show much grief when the child was gone. What kind of plot is this, that is your own flesh and blood, why is there no pain at all? You are not acting with feelings, so how can the audience have feelings when they look at it?

In fact, from the state of the male actors in the play, we can see where the shortcomings of Taiwanese male actors lie. The whole thing is not acting. If you are not acting, how can the audience enter the plot? It has to be said that some Taiwanese male actors pay too much attention to superficiality in their acting, which is really a stretch.

01 Zhou Yumin, who can’t hold the role

Since Zhou Yumin dared to act, it showed that he was still more confident in his acting skills. However, in this "Song Dynasty Palace Ci", it can be seen that he did not highlight the characteristics of the characters. Is he still stuck in the play "Meteor Garden"?

In the play, the male protagonist is expressionless, without joy or sadness, without blood or tears. He is long enough to fit the role, but he just can’t grasp the fluctuating emotions of the true feelings of the plot. Judging from his facial expression, he is acting for the sake of acting, not the true feelings.

They were also acting with Liu Tao, but when the mainland actor Hu Ge played Mei Changsu, his expression and posture were very good, so the drama became a classic, and the role starring Zhou Yumin couldn’t be deeply rooted in people’s hearts. It can be seen that Zhou Yumin’s acting skills should be strengthened.

02 Yang Mi, the most prosperous male star in the mainland, is not as prosperous as Ruan Jingtian

There is a saying among netizens that any male actor who plays with Yang Mi will be a big hit. For a long time, Yang Mi has indeed filmed a drama with any male star, and any male star will be popular, because as long as she starred in film and television dramas, she has the characteristics of her own traffic, but there are also unexpected times, that is, Taiwanese actor Ruan Jingtian, he is a special case. A drama with good theme, film, and lineup did not make him popular.

In 2018, the TV drama "Shake" starring Yang Mi and Ruan Jingtian was also highly anticipated by the audience. The drama also attracted traffic due to Yang Mi’s participation, but the final result was rather miserable. In the drama, Ruan Jingtian became the biggest slot, and it has to be said that Ruan Jingtian was also a player in this drama.

Some netizens directly complained that Ruan Jingtian’s acting skills in "Fuyao" are really poor, and some even complained that his appearance is not suitable for this drama. Not only does he look ugly in the drama, but his whole body reveals a sense of injustice. Looking at some obscene temperament, obedience, such a high evaluation, people have to think that Ruan Jingtian, you have to pay attention to the creation of personal image and character, and the eyes of netizens are sometimes sharp!

Since the failure of "Shake", Ruan Jingtian has not produced any good works in the past two years. On the contrary, his negative public opinion has been exposed a lot. For example, the matter between him and Liu Pinyan was exposed.

At that time, there was a lot of chaos in the city, so it was necessary for the male actors to be clean as public figures. After all, the audience still liked male stars full of positive energy, such as Hu Ge. It is said that he has been doing public welfare all these years, and he has no black history.

03 Still eating the overbearing president’s old Mingdao

Ming Dao, as the spokesperson of the earliest overbearing president, played a lot of roles as a young overbearing president. It can be said that he played this role very well. The TV series he participated in these years were also widely loved by everyone, but they were also loved by girls in the 1990s. On the contrary, Ming Dao has also participated in many TV series such as "Actors Please Take Your Place" in recent years.

Compared to the above two people, Ming Dao’s acting skills were still slightly better. Now, he was also slowly transforming into a powerful faction. However, it might be a matter of timing and strength.

From the current situation, it is not difficult to see that the vast number of netizens in the mainland are demanding more and more comprehensive quality of actors. Nowadays, there is still a certain gap between young male actors in Taiwan and young male actors in the mainland. Just like Hu Ge mentioned earlier, he worked harder and did not eat his old money. In order to improve his acting skills, people also went to play plays to train themselves. It can be said that Mei Changsu’s role has made him unsurpassed. There are also a large number of male actors in the mainland, such as Wang Kai, Huang Xuan, Zhu Yawen, Lei Jiayin, etc. They have already made their own masterpieces with their powerful acting skills, and continue to output more and better works steadily.

On the other hand, many male actors in Taiwan are still struggling to improve themselves and are still eating their old money. As the audience’s eyes become higher and higher, it can be said that the concept of eating their old money is no longer good. There are more and more young audiences, and a large number of young actors have emerged later. Whether it is in terms of appearance or acting strength, it can be said that they are relatively excellent. If you want to gain a foothold in such a large competition in the entertainment industry, how can you rely on old money alone?

Nowadays, mainland film and television dramas are developing rapidly, and actors’ salaries are also increasing year by year. Many Taiwanese male stars have come to the mainland to make money, but before coming, they must improve their acting skills! If every time they come, they end in failure, wasting great resources and opportunities! What do you think of this?

Responsible editor:

1905 movie network news May 21,BeckhamPost a photo with Yang Ying on Weibo. Then,Yang YingReposted Weibo to interact with Beckham, wishing him a happy time in Macau. It is reported that the two had cooperated as early as 2019 for the shooting of brand advertisements, and this time they appeared in Macau together again to make up for the advertisement. In the photo, the two once again put on the clothes of the year, as if dreaming of 4 years ago, their appearance and figure have not changed at all, and they are even getting younger, which has caused heated discussions among netizens.

According to a report by Sina Variety, today (May 4), Deng Chao posted that he had been kicked out of his home by Sun Li, and the topic was hot.

I thought it was Mr. Sun who was fed up with Abby’s embarrassment, but it turned out that he took Guizhou Smelly Sour home after recording the variety show.

Deng Chao, a Chinese mainland actor and director born in 1979, married his wife, Sun Li, in the 2005 TV drama "Happiness Like Flowers." On February 8, 2010, on Deng Chao’s birthday, the two registered their marriage. The wedding was held on June 7, 2011.

On June 16, Avita announced the first batch of Avita Experience Centers, which were located in Chongqing, Shanghai, Chengdu, and Hangzhou, with a total of 9 stores, achieving Avita’s goal of opening its first store in the second quarter. At present, Avita 11 has opened reservations. After the experience center is settled, the next step must be Avita 11 to arrive at the store (I guess).

The 9 Avita Experience Centers are: Spicy Mountain City – 2 in Chongqing, Chongqing Longhu Park Tianjie Store and Chongqing Longhu Times Tianjie Store; Electronic Music Magic City – 2 in Shanghai, Shanghai Jing’an Joy City Store and Shanghai Changtai Plaza Store; Popular Special Zone – 2 in Shenzhen, Shenzhen Yifang City Store and Shenzhen Huangting Plaza Store; Easy Play City – 1 in Chengdu: Chengdu Taikoo Li Store; Shanshui Yayin – 2 in Hangzhou, Hangzhou Xixi Impression City and Hangzhou Ocean Ledi Port Store.

From May 26th to 30th, Avita completed a limited-time exhibition in Chengdu, and Avita 011 Super Heart Gold was also officially opened. At 9999 yuan, you can become a super heart gold user and get the priority lock single right of Avita 011, which is limited to 500 units worldwide. As the opening work of the "0" series of Avita brand fashion crossover, Avita 011 was jointly created by Matthew M. Williams and Avita Chief Design Officer Nader Faghihzadeh.

Avita 11 has also opened reservations on May 20. Heart users can pay 520 yuan "Heart Gold" to book Avita 11 immediately, and can enjoy the following triple exclusive benefits. Avita 11 isThe first model in the industry with Huawei HI full-stack smart car solution as standard.Huawei is deeply involved in the development of intelligent driving, intelligent cockpit, and application systems for products, and is equipped with the CHN platform jointly developed by Huawei and Ningde Times.

Avita is the only brand fully equipped with Huawei HI (Huawei Inside) full-stack smart car solutionsIn terms of product power, Avita 11 has 400tops of high computing power and 750V high-voltage charging capacity, which has excellent intelligence and performance advantages. In terms of production capacity, Avita is inChongqing Yuzui Base ProductionThe factory has an intelligent flexible production line.Maximum annual production capacity of 350,000 vehiclesAccording to the previous plan, the Avita 11 plan will be officially delivered within the year

1905 movie network news On the evening of July 17, the 40th Hong Kong Film Awards ceremony came to an end at the Hong Kong Film Cultural Centre, and multiple awards were announced. Become the biggest winner of the night, with five awards for Best Supporting Actress, Best New Actor, Best Costume Styling, Best Sound Effects, and Best Visual effects.

The late director’s posthumous work won four awards in a row, including: Best Film, Best Director, Best Action Design, Best Editing. At the age of 85, he won Best Actor and Best Actress for "Deus Dusk".

The award ceremony was star-studded ，、、、、、、、 Xie Xian, Liu Yashe,,, and so on attended.

Louis KooShi Nansheng

The best film was announced by Louis Koo, and "Fury" defeated "Anita Mui" and "Wisdom Teeth" to win the award.

Andy Lau

The director of the film, Chen Musheng, also won the Best Director award, which was his sixth nomination for Best Director at the Academy Awards. Unfortunately, he missed the Academy Awards five times before his death. Chen Musheng died of illness in August 2020. "Anger · Serious Case" is his last work. Andy Lau choked up at the scene and read a letter from Chen Musheng’s widow, thanking the outside world. "I believe this award has fulfilled his life, and he will definitely smile back and feel very relieved. On behalf of my husband, I would like to say thank you to everyone. Everything is in silence."

Lin Jiadong, Xie Xian

The best actor award went to Xie Xian, 85, who has been in the film and television industry for 69 years and finally won the best actor for the second time on the stage of the Academy Awards. He was escorted to the podium by Lin Jiadong, and the audience applauded. His acceptance speech was very brief: "Thank you all. I won’t say it, I will take this."

Liu Yashe

Liu Yasse, the ninth mainland film queen to win the Academy Awards, thanked the director and staff in Cantonese before saying in Mandarin: "The film has given me a ray of light, guiding me to this place, I hope I have the opportunity to accompany the film to go further, I didn’t cry! Thank you!"

Wang Danni

The model-turned-model won the best new actress for her debut novel "Anita Mui", and she was so excited on stage that she sobbed.

The complete list of winners:

Best Picture: "Fury"

Best Director: Chen Musheng, "Anger, Serious Crime"

Best Actor: Xie Xian, "Kill the Dusk"

Best Actress: Yasser Liu, Wisdom Teeth

Best Screenplay: Cen Junqian, Wisdom Teeth

Best New Actor: Dany Wang, Anita Mui

New Director:

Best Cinematography: "Wisdom Teeth"

Best Supporting Actor: Mom’s Wonder Boy

Best Supporting Actress: Anita Mui

Best Movie Song: The Original Intent of Time "One Second Boxer"

Best Original Film Music:

Best Art Director: Wang Huiyin, Wisdom Teeth

Best Costume Design: Anita Mui

Best Editing: "Rage · Serious Case"

Best Action Design:,,, "Rage · Serious Case"

Best visual effects: Lin Jiale, Liang Weimin, Hong Min’s poem "Anita Mui"

Best Sound Effects: Anita Mui

Best Asian Chinese Film: "American Girl"

Lifetime Achievement Award:

Professionalism Award:

Text | Liu Kuang

"Nongfu Spring is a little sweet." This advertising slogan left a deep impression on the public and made Nongfu Spring a household name in the water drink brand. Tracing the history of the brand, Nongfu Spring opened up the water drink market with its own differentiated marketing strategy, competing with long-established water drink brands such as Wahaha and Master Kong, and even maintained the first market share of packaged drinking water in China for eight consecutive years from 2012 to 2019.

With the upgrading of consumption and the improvement of economic level, the consumption field is constantly changing, and the water drinking track is constantly subdivided. As an old player in the industry, Nongfu Spring is not easy. But the recently released semi-annual report seems to let us see the huge potential of Nongfu Spring.

revenue and net profit double growth

On August 25, Nongfu Spring released its 2021 semi-annual report. According to the financial report data, Nongfu Spring’s revenue in the first half of the year was 15.17 billion yuan, an increase of 31.4% year-on-year; net profit was 4.013 billion yuan, an increase of 40.1% year-on-year. It can be seen through the financial report data that Nongfu Spring’s revenue and net profit achieved double growth in the first half of this year.

From the product point of view, Nongfu Spring multiple product lines to help revenue. According to the financial report, Nongfu Spring packaged drinking water revenue 8.119 billion yuan, an increase of 25.6% year-on-year, accounting for 58.8%; tea beverage revenue 2.182 billion yuan, an increase of 36.4%, accounting for 14.4%; functional beverage revenue 2.004 billion yuan, an increase of 38.4%, accounting for 13.2%; fruit juice beverage revenue 1.224 billion yuan, an increase of 29.9%, accounting for 8.1%; other categories (including coffee drinks, soda water, plant yogurt, gas-flavored drinks) total revenue 846 million yuan, an increase of 86.8%, accounting for 5.5%.

From the gross profit margin, Nongfu Spring gross profit margin continued to grow. According to the financial report, Nongfu Spring gross profit in the first half of the year was 9.241 billion yuan, an increase of 33.7% over the same period last year, and gross profit margin also increased by 1% to 60.9%. Master Kong and Unified are the top players in the water market, and gross profit margin only fluctuated around 30%. Nongfu Spring’s high gross profit margin promoted double income in the first half of the year.

From the cost of sales, Nongfu Spring relaxed cost control. According to the financial report, the cost of sales of Nongfu Spring in the first half of the year was 5.934 billion yuan, an increase of 28% year-on-year. Among them, sales and distribution expenses were 3.554 billion yuan, an increase of 31.92% year-on-year, accounting for 23.4% of revenue; other expenses were 55.757 million yuan, an increase of 1186.5% year-on-year, accounting for 0.4% of revenue.

In the first half of the year, Nongfu Spring’s product sales volume, gross profit margin, and sales cost all increased. It is not difficult to see that Nongfu Spring has increased its investment in sales costs to enhance profitability, and has taken improving product sales volume and gross profit margin as a breakthrough point, thus boosting both revenue and net profit growth.

Track exploration of double growth

For enterprises, whether it is revenue growth or net profit growth, there are traces to follow, and Nongfu Spring’s double growth is no exception. Nongfu Spring showed in its financial report that this is due to the increase in the company’s product sales, changes in product structure, and effective control of PET costs.

First of all, the consumption environment has improved, and the sales of Nongfu Spring have begun to recover. According to the financial report, due to the stable epidemic prevention and control in the first half of the year, the national economy has gradually recovered, the overall market sales have improved, and the beverage industry has been further developed. According to the preliminary accounting data of the National Bureau of Statistics, the retail sales of beverage consumer goods in the first half of the year were 135.40 billion yuan, an increase of 29.2% year-on-year. With the improvement of the market environment, the sales of various categories of Nongfu Spring have also gradually recovered.

Secondly, Nongfu Spring continues to launch new products to enrich product types. In terms of packaged water, it has launched high-margin new products such as "Changbai Snow" and "Wuyi Mountain Tea Water". In other sub-segments of water and beverage business, Oriental Leaf has launched two new flavors: "Green Orange Pu’er" and "Xuan Rice Tea"; Screaming has launched a new "isotonic" series; soda water has launched four types of sparkling water: Dawn White Peach, Mojito, Hyuga Summer Orange and Chunjian Oil Orange. The launch of various series of new products can better seize the water and beverage market.

Finally, Nongfu Spring’s PET costs in the first half of 2021 are lower. PET, or polyester resin, is obtained through petroleum cracking and is the main raw material for the production of product bottles. In 2020, the international crude oil price fell, and the price of PET fell together. Its prospectus said: "We have seized the opportunity to purchase PET to reduce the cost of raw materials." Nongfu Spring has stored enough PET to reduce the cost of raw materials. As the cost of PET has fallen, Nongfu Spring’s gross margin has also increased.

The double growth results achieved by Nongfu Spring in the first half of the year were not only affected by the improvement of the domestic consumer industry, but also benefited from its own forward-looking. The dual reasons together helped Nongfu Spring achieve revenue and net profit growth.

There are still concerns after double growth

The water drinking track has entered the most lively time, new and old players are struggling to seize the market, and getting consumer recognition has become the core of the current competition. Nongfu Spring has achieved double growth in the first half of the year, can it maintain its record in the second half, keep up with the pace of the team, and not be kicked out?

First, a peach triggered a marketing crisis for Nongfu Spring. "The flavor of white peaches at dawn, white peaches at dawn are produced in Fukushima Prefecture, Japan." Anyone who reads the sentence will think that the raw materials are from Fukushima, Japan, but Nongfu Spring’s public relations department has a "new explanation". The official response is difficult for the public to be angry, but it has instead put the brand in the awkward situation of "real Fukushima or fake marketing".

Although the marketing overturn was not reflected in the financial report released this time, it was reflected in the capital markets. In the three trading days after the public response of Nongfu Spring, the share price of Nongfu Spring fell one after another, falling by 1.58%, 2.72% and 0.89% respectively, and the share price fell below 39 Hong Kong dollars per share.

Secondly, the offline channel encountered challenges. Yuan Qi Sen Lin captured a group of consumers with his sparkling water, and also adopted the traditional "freezer war" in the lower-tier market, which caused the freezers placed by Nongfu Spring, Master Kong and other brands to be returned by merchants. In order to snipe Yuan Qi Sen Lin’s freezer placement plan, Nongfu Spring launched the "God of Wealth" activity nationwide in an attempt to stabilize offline sales.

Finally, new products appear frequently, but there are no explosions. In recent years, Nongfu Spring has continuously expanded its layout in the water drinking track, and each sub-track has launched products. Although the category update speed is fast, it lacks bright spots. Since the launch of Tea Pi in 2016, there has been no popular drink, making it difficult to seize the market.

Even if Nongfu Spring has achieved the current double growth, it is not safe to rest easy. Nongfu Spring is encountering a marketing crisis while being robbed of sales channels by new players. At the same time, it is also facing the problem of having new products without explosions. Industry giants are also slightly tired when encountering menacing opponents, and the situation is not optimistic.

There are constantly new categories flooding into the water drinking track, and the competition is extremely fierce. Judging from the past situation, no brand can sit at the top. Blindly re-engraving the trend period of dividend products without seeking innovation, not only can not bring new experiences to consumers, but also make consumers taste fatigue, and in the long run the brand will lack competitiveness.

Nongfu Spring has built a moat of natural concepts, has a broad consumer market, and has laid mature sales channels. It has obvious advantages and strong ability to face risks. In the face of the impact of new brands, it is better to use static braking and continue to develop new products on the basis of solid foundation. Catering to the current new consumption trend, challenging consumers’ taste buds, and starting to build its own products into "Everred Products" to achieve the next double growth.

1905 movie network feature In the second half of 2022, the Hong Kong film market in China will be very lively.After six years, surpassing the results of 66.82 million Hong Kong dollars, it jumped to the box office champion of Hong Kong film history Chinese film, and then surpassed to win the highest box office Asian film in Hong Kong film history. Up to now, the cumulative box office of the film has exceeded 76 million and continues to set new records.

Not only in the mainland box office breakthrough 100 million RMB, since the September 7 release in Hong Kong, 6 consecutive weeks to top the weekly box office champion, while surpassing the "Mermaid" "Shaolin Football" and other comedies, won the first box office of Hong Kong-made comedy films, but also became the second runner-up of Hong Kong film history Chinese film box office.

Together, they have reshaped the box office rankings of Hong Kong film history. This year, the number of viewers of Hong Kong films is also the largest in the past three years. Has Hong Kong film ushered in an explosive recovery?

Four box office hits, Hong Kong films come back?　

"Tomorrow’s War" and "I Still Think You’re the Best" have not only surpassed "Cold War 2" at the box office, but also exceeded one million viewers.

In addition to these two hits, in the summer from July to August, the box office of "Family Spicy" starring Jiang Tao exceeded 30 million Hong Kong dollars. "Superstar" starring Jiang Tao (Hong Kong title "Grandma has a second") is also approaching the 40 million box office.

According to the statistics of 1905 film network, from 1987 to 1995, at least three Hong Kong-made films exceeded the box office 30 million in Hong Kong every year, and the number exceeded ten in 1992. The last time there were four Hong Kong-made films at the box office exceeded 30 million Hong Kong dollars, or frame freeze in 95, respectively: 56.91 million, 45.67 million, 35.23 million, 33.77 million.

Although ticket prices in Hong Kong cinemas are now more than double what they were in the 1990s, and there is inflation compared with the past, these four films still have very important indicative significance when they reappear after 27 years.

At the beginning of the year, Hong Kong cinemas were completely closed for more than three months due to the impact of the pandemic. After resuming business on April 21, the market gradually picked up in May and June, and the attendance rate increased to normal levels. The release of "Family Spicy" on July 14 set off the first wave of "return" movie viewing craze for Hong Kong audiences.

"Tomorrow’s War", "I Still Think You’re the Best" and "Superstar" have all received praise from Hong Kong audiences. All three films have a score of 7 on WMOOV, a well-known online movie platform in Hong Kong. "Superstar" topped the list with 7.9, the best reputation among audiences.

At present, "Tomorrow’s War" has landed in Hong Kong theaters for two months, and "I Still Think You’re the Best" has also lasted for more than a month and a half. The two films continue to make moves to maintain their endurance and boost the box office.

"Tomorrow’s War" adds an animated prequel 30-second prequel trailer at the end of the original film to attract more audiences to watch in theaters. The filmmakers recently announced that from October 20, anyone who buys two tickets to "Tomorrow’s War" in theaters will receive a "prequel Symphony Commemorative Ticket".

"Still Think You’re the Best" took advantage of the victory to launch an extended version on October 15, adding 6 minutes of new clips to the original, including four never-before-seen scenes. At the same time, the film company launched a board game of the same name, a full record book of film creation and screenplay, and held a wide-ranging meeting to help maintain the popularity of the market.

However, the film market cannot just watch a few movies that have achieved good results in the popular schedule, such as "Beauty in the Heart", (Hong Kong title "All the way to the pupil"), etc. The box office is not as expected, and the reputation is also average.

It can be seen that the current Hong Kong film has a rare state of "two superpowers and two strong", but there is still a long way to go before a full-scale revival.

To defeat Stephen Chow and surpass "Chills 2", why?　

As the largest sci-fi blockbuster in Hong Kong’s history, "Tomorrow’s War" created the best opening result of a non-holiday Hong Kong film in the past five years on its first day of release, and also broke the best opening result of a starring film in the past year. The film quickly broke through 20 million Hong Kong dollars in 4 days of release, and broke through 30 million Hong Kong dollars in the first week, galloping all the way to the cinema.

The reason why this film was able to win the box office championship of Hong Kong film history Chinese film from "Cold War 2" is its integration of Hong Kong-style police and gangster films and mecha sci-fi films, the breakthrough of Hong Kong sci-fi film production technology, the observation of Hong Kong’s local stories, and the hard publicity of the producer and star Gu Tianle.

The low-budget production of "Still Think You’re the Best" has succeeded in a small and broad scale. Who would have expected it to overtake Chow’s many comedies all the way, and it is expected to become the first comedy in Hong Kong’s film history to break the 70 million box office.

Why is "I Still Think You’re the Best" the biggest dark horse of the year?As a well-known local comedian in Hong Kong, he has always had a box office appeal that cannot be underestimated. In recent years, he starred in the tenth box office of Hong Kong film history comedies, and "What Generation Grandmaster" also won about 30 million box office. It is the hottest movie in Hong Kong during the Spring Festival in 2020.

The film has a strong "happy event" series of comedy spirit, which has revived the vitality of Hong Kong’s classic star-celebrating comedy, which is also a big factor in its box office surge.

In 1988, the leading 37.09 million broke the box office record of 34.65 million, and then he used this as a model to create "auspicious star" and "97 happy events" in the 1990s to enter the top of the Hong Kong box office, the reputation is good., Zhou Xingchi, starring in the 92 version of "Happy Events at Home" is still one of the top ten hit comedies in Hong Kong.

Since 2010, Huang Baiming has once again reinvented the "Happy Event" sign, launching "The Strongest Happy Event" and "Happy Event at Home 2020" in succession, winning the box office and losing word of mouth. The quality of the film and the cast are not as good as before.

"Still Think You’re the Best" can be described as "full of color and fragrance". It not only brings the old taste of Hong Kong-made New Year’s comedy, but also deeply depicts family conflicts and love relationships between men and women. It also hits the majority of Hong Kong audiences, which is also the key reason why it can break the billion box office in the mainland.

According to data from Lighthouse Professional Edition, in the mainland market, 48.8% of the number of people who wanted to see the film came from Guangdong Province, which also ranked first in the box office contribution. "Still Think You’re the Best" firmly grasps the core tastes of audiences in the Greater Bay Area.

The comedy "Family Spicy", which is close to the family story of local Hong Kong people, also won the resonance of Hong Kong audiences. The film tells the story of a family who started a new business by making and selling chili sauce under the epidemic, and is full of warmth and hope in laughter.

Based on this wave of enthusiasm, the director of "Still Think You’re the Best" has expressed the hope that the original crew can reunite for a new play. It can be seen that in the future, this kind of Hong Kong-style family comedy sketch will continue to be rejuvenated and is an indispensable force in the Hong Kong film market.

The two big winners in Hong Kong this year are Koo Tian-le and Koo Tian-le: In addition to "Tomorrow’s War", Koo Tian-le’s Tiantian One Film Company also participated in "Still Think You’re the Best" and "Family Hot". In addition to "Still Think You’re the Best" and "Cold War 2", Jiang Zhiqiang’s Anle Film Company occupies three of the top four seats in Hong Kong’s film history box office.

"Fight side by side, go down together", they support local stories and support new directors. Just as "Tomorrow’s War" and "Family Hot" jointly thanked the votes, "Still Think You’re the Best" and "Late Night Dodgeball" also did the vote-thanking activities together, from the past to the present, Hong Kong filmmakers have shown the spirit of unity and forge ahead under the Lion Rock.

Overseas blockbuster top the chart Hong Kong film market for many years, "tomorrow’s war" and "still think you are the best" outstanding performance, shows that Hong Kong-made films are returning to the Hong Kong audience’s vision, the two films are far from enough to sell, Hong Kong film market to reproduce the 80, 90’s brilliant scene, but also need more good stories, more new breakthroughs.

On October 27, the 15th China (Chongqing) Hot Pot Food Culture Festival was grandly opened, and Ba Qi Juice Soda appeared at the Hot Pot Festival, attracting much attention and signing contracts on the spot.

Signing of major projects(Photo provided by the organizer)

"Spicy Solution Research Institute": Challenge Baqi Spicy Solution Value

In the red sea of the hot pot festival, a touch of "Ba Qi Cheng" is particularly eye-catching. The Jieshan Ba Qi juice soda launched by the first branch of Yuxin Group has become a hit at the hot pot festival. Modern Fan’s slogans "Boss, let’s have a bottle of lime Ba Qi", "Boss, let’s have a bottle of orange Ba Qi", "I like to eat spicy food, and I have a feeling of being blown away"… It has attracted the attention of young consumers, and they have signed up to participate in the Ba Qi Jieshi Spicy Value Challenge.

On-site consumers said that Youzhiliang drinks Ba steam juice soda, which is slightly bubbly and refreshing. Juice + soda opens a double spicy experience, which is really enjoyable!

Ba steam juice soda(Photo provided by the organizer)

Deep cooperation: empowering Chongqing hot pot industry

Yuxin Group is a local private enterprise in Chongqing. After 40 years of development, it has become a comprehensive industrial group focusing on beer brewing, food and beverage, whisky and foreign wine Product Research & Development, production, sales, domestic and overseas commercial property development and operation. As one of the earliest private beer and beverage manufacturers in China, it has reached in-depth cooperation with Chongqing Hot Pot Association to deeply empower Chongqing Hot Pot Industry.

According to statistics, the Ba Qi Spicy Research Institute received thousands of visitors on the first day of its launch, collected more than 300 pieces of customer information, and reached a number of signed customers on the spot. After in-depth understanding of the customers present, they expressed their optimism about Ba Qi and showed a high degree of cooperation intention.

Relevant analysts said that Ba Qi juice soda products have shown a broad market prospect during this hot pot festival, which will definitely inject new momentum into the hot pot industry and make new contributions to the promotion of Chongqing hot pot "food + drink" brand.

　　[Illustration of New Car in car home] At the 2024 Beijing Auto Show, BYD Qin L was officially unveiled, and the new car will be equipped with the fifth-generation DM-i hybrid technology, which is expected to raise the fuel consumption performance to a new height. The new car will form a two-car pattern with Qin PLUS to meet the car purchase needs of different users. Let’s learn more about the design details and space performance of this new car through the real pictures taken at the auto show!

● The appearance evolves again on the basis of family-style design.

　　In terms of appearance, the new car adopts the design of "New Country Tide and Beauty", and the interior of the large-size front grille is decorated with lattice chrome-plated elements, which makes the visual effect fashionable and novel.

　　The headlight group is narrow and sharp, which is highly integrated with the luminous "dragon beard" on the top. The integrated design not only makes the dragon face more stereoscopic, but also enlarges the horizontal visual width of the front face. The headlight group uses LED light source, and the illumination is realized through lens focusing. The square lens group is simple and exquisite, which makes the headlight look bright.

　　From the side of the car body, its waistline runs through the front fender to the back door, which makes the car body more slender. With the concave rib line under the car door, it creates a three-dimensional cutting effect and shows the sense of strength. The new car adopts a slip-back design, which not only improves the aerodynamic performance of the vehicle, but also makes it look younger and sporty.

　　The exterior rearview mirror integrates a turn signal and a camera, and the door handle is of a traditional style. The new car supports keyless entry function, and the buttons on the door handle are used to lock/unlock the vehicle.

　　The new car parking space is designed with a wide back shoulder, which not only echoes the front face, but also increases the muscular feeling of the rear. At the same time, the car uses a penetrating taillight shape, inspired by Chinese knots, full of recognition and family design.

　　The rear bumper has a diffuser-like design, which further enhances the sense of movement of the rear design of the new car and should be able to win the love of many young consumers.

　　In terms of vehicle size, (|) has a length, width and height of 4830/1900/1495mm and a wheelbase of 2790mm, respectively. In contrast, the body size of the Qin PLUS model currently on sale is 4765/1837/1495mm, and the wheelbase is 2718 mm. It can be said that Qin L is bigger than Qin PLUS as a whole.

　　The new car uses two-color multi-spoke 18-inch wheels, which has a good visual layering. Matching with the rim is Chaoyang SU318a H/T tire with specifications of 225/50 R18 92V.

　　From the configuration of charging interface, Qin L will support DC fast charging and AC slow charging. For plug-in hybrid vehicles, DC fast charging configuration is conducive to rapid recharge.