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1905 movie network news On the evening of December 12, 2018, the first Hainan Island International Film Festival Women’s Film Forum was grandly held in Sanya. Renowned director Zhang Jiarui, film industry expert Yu Li, two well-known actors Mingdao and Ye Qing, and filmmaker Shen Tingzhao came to the scene to exchange ideas. Under the theme of "Constructing a Women’s Film World View from Zero", aiming at the development of women’s films, from the perspectives of creation and market, specific suggestions were put forward on how to create an excellent Chinese women’s film.

The first Hainan Island International Film Festival aims to "screen all year round, screen all over the island, watch movies by the whole people, and the whole industry chain". It has set up a variety of activities such as film screenings, forum summits, national filming attraction promotion exhibitions, and the 2019 new film promotion conference in the Chinese film market. It strives to create an international, academic, popular and never-ending international film festival.

In view of the fact that in recent years, many films focusing on women’s lives have been produced in the international film industry, such as films with female characters as the leading role, which have not only been recognized by the critics, but also achieved good box office results in China. At the same time, domestic filmmakers have also dedicated such films as "Carnival" and other realistic works focusing on women.

In this context, the first Hainan Island International Film Festival specially set up a women’s film forum, which was guided by the State Film Bureau, sponsored by the Hainan Provincial People’s Government, and jointly implemented by the Propaganda Department of the Hainan Provincial Committee of the Communist Party of China, the People’s Government of Sanya City, the Hainan Provincial Film Bureau, and the Hainan Provincial Federation of Literary and Art Circles. It was organized by Hainan Island International Film Festival Co., Ltd., and implemented by Hainan Xiting Cultural Investment Co., Ltd., Jiazhuo (Beijing) Cultural Media Co., Ltd., and Beijing Yingchuangshi Cultural Media Co., Ltd.

Women’s films refer to films that focus on women’s lives and have a female perspective. The five guests invited to the forum conducted in-depth discussions on women’s films from various perspectives, including the history of women’s films, the comparison between Chinese women’s films and foreign women’s films, and the creation of current Chinese women’s films.

Zhang Jiarui, a director who has written and other women’s films, said that his creation is deeply influenced by his mother and director Xie Jin. His films talk about women’s pursuit of "freedom" and "love", which is often more powerful than men. This pursuit and persistence are often more powerful than men. Ms. Yu Li, a well-known scholar who has studied the film industry for many years, pointed out that recent women’s films reflect contemporary and urban nature, as well as female ideology.

Ming Dao and Ye Qing shared their observations on women around them from the perspective of actors, calling on women of any age to be more sincere and clear about themselves; producer Shen Tingzhao believes that women’s films in the past were more about the pursuit of freedom, while in recent years they have more reflections on the current situation of women’s survival and the choices they face. Finally, regarding the future of women’s films, several filmmakers all expressed their expectation to see more in-depth, real, and life-related women’s films with vitality.

The first Hainan Island International Film Festival Women’s Forum responded to the film festival’s theme of focusing on women and gathered filmmakers from all walks of life to put forward many valuable opinions for the creation of Chinese women’s films. At the same time, all parties are expected to work together to expand the establishment of "Women’s Film Week" during the next Hainan Island International Film Festival. It is believed that with the joint efforts of the forum and the film festival, creators will continue to bring more excellent female films to the audience.

　

　　China News Service, June 20. Yesterday was Father’s Day, and many celebrities took photos on Weibo to celebrate.

　　Li Bingbing posted a group of photos of her father, and hilariously posted eyeliner and red lips to her father, and netizens left messages to ridicule: "Ask for lipstick color number", "try to die, be careful of being forced to marry", "too similar, it must be biological".

　　Actor Chen Shu posted photos of his father when he was young, with the caption: "Obviously he is responsible for his appearance, but his dancing skills are outstanding. Hard work, hard work, you must do your best. Dad has set an example for me by doing it." Users praised him, saying: "Dad is really a male god with an explosive appearance."

　　Actor Chen He posted a photo with his father, with the caption: "The 2.0 version of beauty and IQ!" netizens left comments to joke: "Your father is much more handsome than you", "You are definitely not your biological", "Are you the father who stole Hu Ge?"

　　Actor Guan Xiaotong posted a photo of herself and her father on Weibo. "He will protect me, spoil me, make me breakfast, make dumplings," she said emotionally. "Sometimes he will be strict with me, control me, set rules for me~ But no matter what he is, who he is, he is my father." Users sent blessings: "Be mercilessly happy and happy."

　　Singer Ah Sa also posted a photo of himself and his father. The two in the photo look and look alike. A user commented: "Dad Sa is so trendy and handsome."

　　Singer Wang Feng posted a photo of his father’s military uniform on Weibo, and wrote: "Dad, I miss you! If only I could still be naughty in your arms… Happy Father’s Day." A user posted a consolation: "It’s a pity that your father didn’t see your musical achievements, you are his pride."

　　Zhang Xinyi also posted a photo of his father’s military uniform on Weibo. Users left a message saying: "Kill the current little fresh meat in seconds," while others joked: "At first glance, I thought it was Yuan Hong," "a cherry mouth exactly like yours."

　　Jiang Xin posted old photos of her father’s youth, and was identified by netizens as "like Wang Baichuan".

1905 movie network news　　On the evening of December 22, the 11th "Macao International Film Festival" held an awards ceremony, and the film won the Golden Lotus Award for Best Actor in one fell swoop. The Macao International Film Festival was founded by the Macao Film and Television Media Association in 2009 to create a film carnival that world filmmakers and the general public participate in together. The red carpet ceremony that night was star-studded, and Yu attended the awards ceremony on behalf of the "Teacher · Good" crew in a traditional long gown. This year’s Macao International Film Festival is chaired by the national first-class actor Ge You, and the famous director Feng Xiaogang is the artistic director.

The Movie.Teacher · good"

Produced by Yu Qian and directed by Zhang Luan, starring Yu Qian, and starring young actors such as Tang Mengjia, Wang Guangyuan, Qin Mingyue, and Xu Zili, the film tells the story of Miao Wanqiu, a teacher played by Yu Qian, and a group of students with distinct personalities "fighting wits and bravery" in Nansuyi Middle School in 1985. Since its release, "Teacher Hao" has become a new "domestic dark horse" with the market performance ability of both box office and word-of-mouth. Countless audiences were moved to tears by the plot of the film. Finally, the counterattack reached the top and the box office was 353 million yuan.

Yu Qian delivered an acceptance speech

In addition to the high degree of completion of the film itself and the delicate emotional portrayal, the most commendable is the film’s absolute star Yu Qian. This time, Yu Qian was able to stand out from Wu Jing, Gu Tianle, Zhang Hanyu, Fan Wei, Deng Chao, Shen Teng and other acting and powerful male actors and won the Best Actor Award at the 11th Macao International Film Festival. It is necessary to mention his wonderful performance in "Teacher · Good". He turned from a gorgeous comedian to a gorgeous actor and picked up a lesson plan. Yu Qian successfully created a "domineering" Chinese teacher Miao Wanqiu that students love and hate. In order to present the image of Miao Wanqiu’s teacher from middle age to old age in front of the audience, Yu Qian needs to go through the preparation period of fake leather before applying makeup, inversion, fake leather molding, etc When it came to the actual shooting, the makeup application time was as long as 5 hours, and the shooting time coincided with the hottest period of the local weather. After the makeup was completed, he had to complete all the scenes in one go. Yu Qian wore makeup for several hours to shoot, and even the "fake skin" was not taken off during the break.

Under the stage of the awards ceremony

He won the Best Actor Award after being nominated for the first time, which shows that Yu Qian’s simple and natural performance not only moved the audience, but also won the unanimous recognition of professional judges inside and outside the industry, which can be said to be expected by everyone. Yu Qian said humbly in his acceptance speech: "In fact, I am accepting the award on behalf of all the teachers today, and I am able to get the affirmation of the organizing committee. This is not my own credit. I want to thank the director, the staff of the entire crew, and every teacher. Without their hard work, there would be no achievement today."

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The film "Teacher · Good" won three nominations at the 11th Macao International Film Festival for Best Film Award, Best Screenplay Award, Best Actor Award and finally won the Best Actor Award. It is reported that the new film directed by "Teacher · Good" director Zhang Luan and starring actors such as Allen and Deiss is currently entering the post productin stage, and the film may be released to the audience in 2020.

"Invitation" once again returns to the "teacher-student relationship" that director Zhang Luan is good at. It tells the story of Ou Ye, a volunteer teacher, who faces a fragmented life and a situation where his talents are not met. For the sake of his own and his children’s dreams, he decides to set foot in the United States with the children of the country choir by chance and embarks on an ironic road trip.

On October 25, some netizens posted a video on the social platform, claiming that several of their friends were traveling together and took two taxis in Shanghai at the same time. The departure and destination were the same, but the fare difference was 33 yuan.

In the video, netizens asked the driver: Why are we more than 70 yuan, but they are 45 yuan? Your car is different from others, right? The driver was dumbfounded by the passenger’s question and had no choice but to charge 45 yuan. The video was posted on the Internet, causing heated discussions among netizens.

On October 27, the surging news reporter learned from the Shanghai Transportation Commission Law Enforcement Corps that at about 18:33 on October 25, the whistleblower and other five people took a Shanghai DX1988 taxi from the Shanghai Disneyland taxi waiting point to the Pulbe Hotel in Pudong Greenland. After arriving at the destination, the meter showed the amount of 78 yuan. While another taxi taken by a colleague friend at the same time and route, the meter showed the amount of 45 yuan. The whistleblower questioned the scene and finally paid 45 yuan. Subsequently, the whistleblower exposed the taxi driver’s suspected violations on relevant social platforms.

After investigation, Gu Zhenghai, the taxi driver involved in the case, illegally used the meter corruptive practices device in order to achieve the purpose of collecting more fees during this business operation, and the circumstances were serious. At present, the Traffic Law Enforcement Corps of the Shanghai Municipal Transportation Commission intends to revoke the driver Gu’s passenger service operation qualification in accordance with Article 45 (2) of the Regulations on the Administration of Taxi Vehicles in Shanghai.

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Xingyue L Zhiqing stands proudly, and its body size stands out from the rest, with a length of 4795mm, a width of 1895mm, a height of 1689mm and a wheelbase of 2845mm, showing a steady body proportion and spacious interior space. Its dynamic side line design is not only smooth and natural, but also highlights the balance between strength and elegance. The front and rear wheel tracks are both 1610mm, which ensures the driving stability and comfort. Exquisite 19-inch rim and 235/50 R19 tyre size not only enhance the visual impact of the vehicle, but also provide good grip and handling performance for driving.

The interior design of Xingyue L Zhiqing is dominated by exquisiteness and sense of technology. It adopts a steering wheel wrapped in luxurious leather, which not only feels comfortable, but also is equipped with manual up and down+front and rear adjustment functions to ensure that drivers can easily find the best driving posture. The 12.3-inch large screen in the central control area highlights modern technology, supports multimedia systems, navigation, telephone, air conditioning and other functions, and has voice recognition control to make the operation more convenient.

In terms of seats, Xingyue L Zhiqing adopts imitation leather material, paying attention to ride comfort. The front seats provide front and rear adjustment, backrest adjustment, height adjustment and lumbar support, and the driver’s seat is also equipped with heating and ventilation functions to ensure the comfort of long-distance driving. The driver’s seat has a power seat memory function, which is convenient for the driver to remember personalized settings. The co-pilot seat also supports front and rear adjustment and backrest adjustment, while the second row of seats supports backrest adjustment, providing flexible seating space. The rear seat supports the proportional tilting, which is convenient for loading large items and has high practicability.

The car is equipped with a 1.5T turbocharged engine, with a maximum power of 120kW, a torque output of 255nm and a powerful performance of 163 HP. With the 3-speed DHT transmission, it brings a smooth and efficient driving experience to drivers. This engine not only meets the power demand, but also pays attention to fuel economy and environmental protection performance.

Generally speaking, car home car owners are satisfied with the evaluation of the Star Yue L Zhiqing. He emphasized that this car is affordable and cost-effective, and praised the fuel consumption and design of the car. He also specifically mentioned the exquisite craftsmanship and sense of technology in the car, as well as the intimate service in the store. Xingyue L Zhiqing not only satisfied his car purchase demand, but also made him feel a good car purchase experience, which is undoubtedly a wise choice.

The reporter learned from the Shenzhen Municipal Transportation Commission that the current proportion of pure electric taxis in Shenzhen has reached 99.06%, basically realizing the full electrification of taxis. By the end of 2017, all buses in Shenzhen have been fully electrified, which means that Shenzhen has become the first city in the world where buses and taxis are basically fully electrified.

As one of the 13 pilot cities of our country’s "demonstration and promotion of energy-saving and new energy vehicles", Shenzhen has been the first to promote new energy vehicles nationwide since 2010. At present, the fuel surcharge for fuel taxis in Shenzhen is 2 yuan/time. It is estimated that the annual surcharge for 21,400 electric taxis in Shenzhen is as high as 625 million yuan. Wang Huimin, a pure electric bus driver, told reporters that the cost of fuel vehicles per 100 kilometers is 77.55 yuan, and the maximum cost of electric vehicles is 25.3 yuan, which can be reduced by 67%.

According to statistics, after the full electrification of urban buses and taxis, Shenzhen’s annual emission reduction of nitrogen oxides and other pollutants is 869.6 tons. The annual reduction of carbon dioxide emissions is 2.209 million tons, which is almost equivalent to the carbon emissions of 800,000 household cars. Shenzhen’s transportation industry has also reduced fuel emissions by more than 95%. Low-noise pure electric vehicles also reduce noise pollution during driving.

"The windshield display of pure electric taxis will also appear in Luohu, Futian and other words. I will choose the vehicle on the way when I take a taxi, and I will no longer be afraid of being rejected by the driver," said Sister Min Wang of Shenzhen. The pure electric taxis in operation in Shenzhen are also equipped with intelligent end points, which realize functions such as facial recognition, real-time panoramic monitoring, accurate metering and multi-electronic payment.

The large-scale promotion and use of pure electric buses and taxis has also driven the rapid development of Shenzhen’s new energy industry. In 2017, the added value of Shenzhen’s new energy industry reached 67.64 billion yuan, an increase of 15.4%. Today, Shenzhen has become the largest and most clustered city in our country’s strategic emerging industries. BYD, a locally grown car company in Shenzhen, has been the global new energy vehicle sales champion for three consecutive years. New energy buses and taxis made in Shenzhen are also galloping in more than 200 large and medium-sized cities around the world, including London, Los Angeles, Tokyo and Sydney.

　　At 10:49 on May 17, 2023, our country successfully launched the 56th Beidou navigation satellite with the Long March 3B carrier rocket at the Xichang Satellite Launch Center. The satellite is a geostationary orbit satellite and is the first backup satellite of our country’s Beidou-3 project. After entering the orbit and completing the in-orbit test, it will be connected to the Beidou satellite navigation system. This launch is the first mission after three years of high-density networking of the Beidou-3 project.

　　The launch of the satellite will further enhance the system service performance, which is of great significance for promoting the characteristic services of the Beidou system and supporting the large-scale application of the Beidou system. The satellite realizes on-orbit hot backup of existing geostationary orbit satellites, which will enhance the availability and robustness of the system, increase the existing regional short message communication capacity of the system by one-third, improve the satellite-based enhancement and precision single-point positioning service performance, and help users achieve fast and high-precision positioning.

　　The Beidou navigation satellite and supporting launch vehicle launched this time were jointly developed by the China Academy of Space Technology and the China Academy of Launch Vehicle Technology, which are affiliated to the China Aerospace Science and Technology Corporation. This is the 473rd flight of the Long March series of launch vehicles.

　　(CCTV reporters, Wang Gang, Liu Jie)

　　　 The film will be released nationwide on September 23. Jackie Chan, the film’s director and star, appeared on the cover of the September issue of "Bazaar Men" a few days ago. The retro shape is matched with the background of war explosions, echoing the theme of "100 Years of 1911".

　　　 In an interview with reporters, Jackie Chan confessed to making "Revolution of 1911" because "many young people only know Harry Potter, and they need to be reminded to remember history." He insisted on making the film an epic masterpiece. "We are making a historical film today, not a star film."

Say origin

Many young people only know Harry Potter, and I want to remind them to remember history

　　　 A hundred years ago, the Revolution of 1911, the situation, during which heroes emerged, a series of historical events aimed at *** the world and saving the Chinese nation from danger appeared one after another. The epic masterpiece "Revolution of 1911" originated from the previous cooperation between Shanghai Film Factory and Jackie Chan. During the discussion, the two sides collided with the topic of "Xinhai". After some explanation, Jackie Chan immediately decided to devote himself to this film.

　　　 Speaking of the beginning of the film’s preparation, Jackie Chan bluntly said that he was in awe of history. "I believe that through this drama, more people will understand the 1911 Revolution and the pursuit of democracy by that generation. There is less and less mention of the 1911 Revolution, the Huanghuagang Uprising and even Huang Xing, and the new generation can easily forget history. Many of them only know Harry Potter and the Lord of the Rings. We make this kind of historical theme in the hope of reminding young people and hoping that they will reread history. So I put aside other things and make this movie!"

Say partner

The division of labor is different, Zhang Li takes the car and I drive

　　　 As a native of Hong Kong, Jackie Chan confessed that he was "very unfamiliar with the centenary of 1911, and I don’t understand many things". The addition of director Zhang Li has greatly increased the confidence of director Jackie Chan, and the two are co-directing the film.

　　　 How is the division of labor between the two? Jackie Chan revealed that in the process of early conception and specific shooting, he has the voice over and dominance on historical issues to his partner Zhang Li, and he is responsible for co-ordination and overall operation. Regarding the first collaboration between the two directors, they were tacit and seamless. Jackie Chan said figuratively: "He drove, I took the car, and he drove as he said. At the fork in the road, I said I should take this line, so take this line."

Next page More wonderful pictures

　　Recently, the professional difficulties of some online platform takeaway brothers have attracted much attention to takeaway platforms and algorithm systems.

　　"Xinhua View" reporter survey found that takeaway brothers have become a high-risk group of traffic accidents, and the algorithm labeled as accurate, reasonable and optimized has triggered extensive discussion in the industry.

　　"The first thing I think of when I get up from a crash is not to time out"

　　In recent years, the booming takeaway industry has reshaped people’s daily lives and become an important breakthrough point for economic development and employment in various places. According to a report released by Meituan, in 2019, the total number of takeaway riders who earned income through the platform reached 3.987 million, an increase of 23.3% over 2018; in the first half of this year, the total number of riders who earned income on the Meituan platform reached 2.952 million, a significant increase of 16.4% year-on-year.

　　The relatively high income, stable salary payment and flexible working hours are the reasons why many workers are attracted to the food delivery industry. Wu Zhaoyun, a 35-year-old food delivery brother in Guangzhou, said that he has worked in factories, hotels and property companies. Since joining the food delivery team in 2017, he "feels that this career is very promising."

　　While the number of takeaway riders continues to grow, takeaway brothers have become a group with a high incidence of traffic accidents. In recent years, there have been vicious traffic accidents in many places in China where takeaway brothers have caused deaths due to running red lights and violating the rules.

　　The reporter learned from the Shenzhen traffic police department that in August this year alone, Shenzhen investigated and dealt with 12,000 traffic violations in the express delivery and takeaway food delivery industry, accounting for more than 10% of the total number of non-motor vehicle violations. The Shanghai medical emergency center healthcare workers said that they would encounter rider-related orders every week in August.

　　"Rush" is the core reason. One rider said the delivery time given to him by the platform around 2018 was 40 minutes per order, but it was later compressed to 30 minutes. "Sometimes it takes 20 minutes to get takeaway from the merchant, and the remaining 10 minutes I have to ride 3km, run into the community, and wait for the elevator to go upstairs," he said.

　　The main basis for the platform to compress time is the algorithm system based on big data and artificial intelligence. There is also a complete set of strict assessment mechanisms in cooperation with the algorithm system: on the one hand, the takeaway platform incentivizes takeaway riders to receive as many orders as possible with "price-per-order"; on the other hand, the platform strictly restricts riders through assessments such as on-time rate, bad review rate, and cancellation of order volume due to delivery reasons. The reduction in on-time rate means that takeaway riders lose the "order-taking advantage" in the platform’s algorithm, and will also be reduced in the internal ranking, missing various rewards.

　　This "algorithm plus assessment" mechanism has multiplied the psychological pressure of practitioners. One rider said that once he collided with an electric car, "the first thing he thought of when he got up was that he couldn’t time out, and he didn’t care about how the other party and himself were injured. Now I think it’s ridiculous."

　　Why are algorithms "out of control"?

　　Several industry insiders believe that the deep problems behind the "algorithmic dilemma" deserve attention.

　　On the one hand, the platform is "competing to the bottom", resulting in the "imbalance" of the algorithm.

　　Data show that as of the second quarter of 2020, Meituan takeaway and Ele.me have captured nearly 95% of the market share in the takeaway industry.

　　Ma Liang, a professor at the School of Public Administration of Renmin University of China, believes that the short and concentrated characteristics of the takeaway industry determine that competition among enterprises is increasingly focused on the speed of food delivery, resulting in algorithms that should have integrated multiple indicators, ignoring the safety and stress of riders.

　　"The food delivery industry has actually formed a’race to the bottom ‘, that is, constantly testing the bottom line indicator of delivery time. After exhausting all the competitive parameters, the pressure is pushed to the rider, resulting in the rider being at the limit and overloaded," he said.

　　On the other hand, complex employment relationships lead to the transfer of risk, resulting in the algorithm’s "default".

　　The reporter learned from the research that most food delivery riders have formed a complex employment relationship with the food delivery platform. Many food delivery riders often do not sign contracts directly with the platform, but sign contracts with third-party labor service companies through some apps, and the labor service companies change frequently. When an accident occurs, it is easy to lead to multiple parties kicking each other.

　　In a case of a takeaway rider hitting a pedestrian, the rider said that he joined a takeaway platform in September 2018. At first, the labor agreement on the app showed that the employer was Ningbo Yumi Company; in August 2019, the agreement on the app was changed to Hangzhou Bangmang Company. He did not know who the employer was. During the court hearing after the accident, neither Ningbo Yumi nor Hangzhou Bangmang admitted that Huang was his employee.

　　Liu Bo, the judge of the Huangpu District People’s Court in Guangzhou who was in charge of the case, said that in terms of the contract, the relationship between the rider and the labor service company is a labor relationship, but in fact the relationship between the labor service company and the rider is very loose. The platform uses the number of orders received and customer complaints to assess the rider, acting as an "employer." In the event of a traffic accident, the platform hides behind the labor service company and does not take any responsibility.

　　Under the current laws and regulations, the traffic police cannot punish the enterprise, but only the rider. In the event of a traffic accident, the rider, not the enterprise, needs to bear the cost of violating the law and the risk of disability and death.

　　Algorithms alone are not enough

　　In the face of social doubts, Ele.me said it would launch new features as soon as possible – "I am willing to wait 5 minutes/10 minutes more" buttons for consumers to choose from, while Meituan said it would improve the scheduling system to give riders 8 minutes of flexible time.

　　Some interviewees believe that to solve the dilemma faced by takeaway riders, the most important thing is that platform companies can face up to, respect, and truly protect the rights and interests of workers, rather than allowing algorithms to become cold tools that only make money for enterprises.

　　In recent years, in the face of the challenges of emerging business models, many places have begun to increase management efforts. For example, Foshan, Guangdong has built 89 fixed traffic safety education points to increase traffic safety education for delivery couriers and other groups; for takeaway enterprises with many traffic violations and weak traffic safety management, Foshan public security traffic police organized interviews with business leaders.

　　Ma Liang suggested that the emerging business will inevitably pose an impact and challenge to the existing laws and regulations, and the general laws involving the protection of workers’ rights and interests, occupational safety, and safe production need to be revised in a timely manner. Issues directly related to a certain industry also need to be responded to in a timely manner by new regulations.

　　In addition, the problems of the food delivery industry involve multiple departments, and the main regulatory departments should be further clarified to correct the disorderly competition behavior. Ma Liang also suggested that the food delivery riders belong to the "safety production problem in the flow" and should also be included in the assessment system of local governments to strengthen the local government’s supervision and law enforcement responsibilities. (Reporters Wang Pan, Ma Xiaocheng, Hu Lingguo, participated in writing: Mao Yizhu, Mao Xin)

Written by: Listening to the Wind

Reviewer: Kan Second Sister

Editor: Xiao Xiao

It is difficult to say whether it is a curse or the times. In the past 20 years, among the many car companies in China, the success rate of those who want to engage in multi-brand strategies is not very high. But what is interesting is that even if there are so many lessons from the past, there are always car companies who want to test the waters of multi-brand strategies.

Previously, the official Weibo of Geely Automobile Group announced a set of information. On February 23, Geely will officially release the "Geely Brand New Energy Strategy" at the main venue of the Hangzhou Asian Games, and launch Geely’s mid-to-high-end new energy series models. It is reported that the new brand may be named "Galaxy", while the official Weibo of Geometry Automobile seems to reveal that the brand will be named "Galaxy" when forwarding the news.

It is worth noting that Geely Automobile’s current sub-brands are quite rich. In addition to the main brand Geely, it includes many brands such as Extreme Krypton, Lynk, Ruilan, Radar, Geometry, etc. If the acquired brands are included, it will be even richer. Now, with the news of the debut of the "Galaxy" brand, it means that Geely’s huge brand matrix will add another one.

On the surface, the huge brand matrix seems to demonstrate the strength of Geely Automobile, but it is still difficult to determine whether too many sub-brands are good or bad for Geely. As for whether it can break the curse of Chinese car companies’ difficulty in promoting multi-brand strategies, it is even more difficult to judge.

There are many lessons from the past, how did Geely break the game?

Judging from past experience, there are few successful cases of Chinese car companies implementing multi-brand strategies. Among them, Chery, as a pioneer, once formed a multi-brand operation structure including Chery, Kerry, Ruiqi, Wellin, Kaiyi and Qoros. But a cruel reality is that almost all of the above-mentioned brands except Chery have failed, and Chery has also begun to divest sub-brands in the long process of development, and finally only brought Jietu and Xingtu two brands with a certain amount of volume.

A more recent example is Great Wall Motors. Although it formed five brands with Haval, Wei brand, Euler, tank, and Great Wall pickup truck, it was once brilliant. Wei Jianjun, the founder of Great Wall Motors, also once used "our Great Wall Motors and other car companies are different in the path of branding, because we build brands by category" to demonstrate the success at that time.

But a reality that can be seen is that in the organizational restructuring at the end of last year, Great Wall Motors began an all-round resource integration, with only one core, "ONE GWM", that is, a Great Wall. Several of its major brands no longer fight each other, but began to gather resources. And this, to some extent, has subverted the previous business philosophy of Great Wall Motors "one car, one brand, one company".

As for the reasons, it is also easy to understand. Having more children is easy to fight, but it is also more troublesome to divide the family property. Lin Shi, secretary general of the China-Europe Association of Intelligent Networked Vehicles, told the editor of "Dogo Talk Car" that the advantage of the multi-brand strategy is that it can launch more models to meet market demand, and it is also conducive to the sharing of internal resources of car companies. However, at the same time, models are easy to overlap in terms of positioning and price, which forms internal friction. In addition, sub-brands need to add teams in production and service, which requires higher management and marketing requirements for car companies.

What’s more, from the launch of Geely brand and Lynk & Co brand plug-in hybrid models, Geely’s overall electrification is almost inevitable. Whether the emergence of a new brand will plunder the market of Geely’s original new energy brand and fuel vehicle brand, and form internal friction with them, who can predict?

History is strikingly similar, but not today.

Yang Xueliang, senior vice-president of Geely, previously said in an interview: "The mid-to-high-end new energy series has three power forms: pure electric, plug-in hybrid, and extended range hybrid. The new series will adopt a new design language and intelligent configuration, and emphasize user direct connection in operation." According to market news, the positioning of "Galaxy" may be between geometric and polar krypton, focusing on 20-300,000 yuan market.

That is to say, intuitively, Geely’s new brand can be distinguished from Geely’s existing new energy sub-brands, but this may not be the reason why Geely can successfully implement a multi-brand strategy. After all, every Chinese car company that implements a multi-brand strategy has more or less different sub-brands, and even Great Wall Motor’s "category distinction" is more obvious, but Great Wall Motor still chooses resource integration.

As the saying goes, "history is always strikingly similar", Geely’s multi-brand strategy may not necessarily succeed. But as the saying goes, "today is different". A significant difference from previous years is that China’s new energy vehicles have developed very rapidly in recent years, and the new energy vehicle market is also growing rapidly. Data show that the penetration rate of new energy vehicles will increase to 25.6% year-on-year in 2022. There is no doubt that this is a terrible data and an opportunity for Chinese car companies.

In addition, when Chinese automakers pursued multi-brand strategies before, the technology of Chinese automakers was generally average, and the brand perception was relatively low-end. But today is different. Take Geely as an example, its vast architecture has become the cradle of luxury car brands such as smart and Jidu, and its Raytheon Hi-P/F hybrid system has also become a popular choice in the current market. The industry change initiated by new energy vehicles is reshaping the ranking of automakers. Participants believe that they can benefit from it, and Geely is obviously one of them.

However, it may be important to note that even if a multi-brand strategy is implemented, it is still necessary to ensure the strength of the main brand. No matter whether it is Ford, BMW, or Toyota, Tesla, Volvo, Mercedes-Benz, Volkswagen and other international well-known car companies, there are many sub-brands, but they still have a main brand that can stand alone and even resist fierce competition and changes in the economic cycle. Of course, whether "Galaxy" is a product series or a "brand" is still uncertain, and the meaning of the two is still different.