As a national holiday, New Year’s Day has a history of only 70 years, but it carries the cultural genes that have been integrated into the nation for more than 3,000 years.
With regard to New Year’s Day, the accurate interpretation now refers to the first day of the Gregorian calendar (Gregorian calendar) every year, that is, January 1st of the Gregorian calendar. However, this interpretation strictly began with the founding of New China in 1949. In the long river of more than 3,000 years or even longer, New Year’s Day actually refers to the current Spring Festival, that is, the first day of the first month of the lunar calendar, and there are many nicknames such as Yuanri and Yuanzheng. If you read "January Day" in ancient poetry, it is the ancient people’s singing or expressing their feelings during the Spring Festival. Among them, Wang Anshi’s poem "Yuan Ri" in the Northern Song Dynasty is the most popular poem: the sound of firecrackers is one year old, and the spring breeze sends warmth into Tu Su. The rising sun sheds light on doors of each household, New peachwood charm is put up to replace the old. Bai Juyi, a famous man in the mid-Tang Dynasty, wrote "Five Drinks on January Day in Seven Years" in one breath with great interest after drinking on the first day of the first month in 833 AD (seven years refers to the seventh year of Tang Wenzong Taihe), the third of which is: three cups of blue-tailed wine and one cup of gum-tooth enamel. Except for Cui Changshi, no one is arguing with me.
In the Tang Dynasty, people took turns pouring drinks, and the last seat was called "Blue Tail Wine". In the Song Dynasty, Dou Ge explained in the Book of Wine: Today, when people drink Tu Su wine, the clouds can avoid the plague, which is also called blue-tailed wine. Or drink it at the end of the year, so it has the meaning of tail. As for the "gummy tooth jar", Mr. Lu Xun mentioned this scene in "A Random Talk on the Day of Sending Cooks": On the day when Kitchen Jun ascended to heaven, there was still a kind of sugar on the street, the size of a citrus, and there was this kind of thing in our place, but it was flat, like a thick pancake. That’s the so-called gum tooth-in fact, the simplest explanation can be maltose. -I believe readers have found clues: how do firecrackers, peach charms, Tu Su wine to avoid plague and maltose to send to the stove day look more and more like the Spring Festival now, rather than the New Year’s Day in this Gregorian calendar?
Indeed. Bai Juyi, Wang Anshi and countless Yuan Day and New Year’s Day in the poems before Qing Dynasty all refer to the Spring Festival, which is often referred to as the first day of the first month. A little exploration: "New Year’s Day" is an ancient Chinese word, which refers to the first day of the first month of the lunar calendar. In Oracle Bone Inscriptions, the yuan character is a human figure plus a horizontal, which means the head, so it has the meaning of beginning and initial. The pictograph of the word Dan points to the moment when the sun rises on the horizon, so New Year’s Day means "the first day", also known as "three yuan", that is, the yuan of the year, the yuan of the month and the yuan of the time. However, the so-called "first month" has also changed many times with the adjustment of the calendar in the long river of history. Of course, it is all about exploring the "first" or "beginning" of the year. The calendar of Xia Dynasty takes January in spring as the first month, that of Yin Shang Dynasty takes December in winter as the first month, and that of Zhou Dynasty is changed to November. After Ying Zheng, king of Qin, unified China and called him the first emperor, it was changed to October as the first month. The current first day of the first month, as New Year’s Day, started from Emperor Wu of the Han Dynasty and remained in use until the end of the Qing Dynasty. Of course, in addition to New Year’s Day and "Yuanri" in Bai and Wang’s poems, there are many names for expressing feelings on the initial day, such as Yuanzheng, Yuanchen, Shangri and Yuanshuo.
In 1949, the first plenary session of the China People’s Political Consultative Conference decided that the new China would adopt the universal method of AD chronology, and designated January 1st of the Gregorian calendar as the beginning of the New Year and listed it as a legal holiday, which is the current New Year’s Day or New Year. In order to distinguish the two "years" of the lunar calendar and the Gregorian calendar, the first day of the first month was renamed the Spring Festival. Back to January 1, 2024, this upcoming New Year’s Day, as a national holiday, actually has only a history of more than 70 years, but it carries the cultural genes that have been integrated into the nation for more than 3,000 years and is the "beginning" of countless hopes and bright future. As described by Xin Xiao, a Wei-Jin poet, in Poem of Yuan Zheng, Yuan Zheng started the Order Festival, and Jiaqing started from here. Salty plays for thousands of years, and the size is the same as Yuexi. Although the yuan in the poem refers to the present Spring Festival, we might as well use it without asking for a solution: wouldn’t it be nice to use this New Year’s Day to start all the beautiful things and warm up for the grand Spring Festival that will come soon?
However, regarding the blessing of New Year’s Day, it is somewhat ordinary to use Happy New Year or Happy New Year. There are enough treasures to be excavated in the profound Chinese traditional culture, such as the Book of Changes. In the Book of Changes, the combination of "Yuan Henry Zhen" appeared many times, and Confucius interpreted it as: "Yuan is good." Heng Zhe, Jia Zhi Hui also. Those who benefit are also the sum of righteousness. Chastity, things are done. A gentleman’s benevolence is enough to grow a man. Jiahui is enough to make a gift. Good things are enough to make peace. Zhen is solid enough to do things. A gentleman does these four virtues. Therefore, it says,’ Dry, Yuan, Heng, Li and Zhen.’ "This is an interpretation of the construction of personal and social virtues, which can be explained in a more popular way as Yuan is the origin, Heng is the collection, Li is the achievement, and Zhen is the righteousness. It can be said that "Yuan Henry Zhen" represents the four stages of virtue cycle upward, and also symbolizes the development logic of everything from weak to strong, which reveals the wisdom and self-confidence of Chinese culture concisely and clearly.
In this case, when we meet tomorrow on the banks of the Pujiang River near the East China Sea, we can smile and say: Yuan Henzhen! (Lubei Mingyue)
Figure 1: Aken Suwell, Chairman of Marmara Strategic and Social Research Foundation in Turkey.
Figure ②: Wu Wending, editor-in-chief of North Star magazine in Myanmar.
Fig. 3: awad, deputy editor-in-chief and expert on international issues.
Figure ④: Bubacar Seyni Gagaha, Deputy Secretary of Propaganda of the Socialist Party of Niger.
Information picture
Montenegro North-South Expressway Project undertaken by China enterprises. image china
From reform and opening up to overall poverty alleviation, from building the Community of Shared Future for Mankind concept to building a "the belt and road initiative", under the strong leadership of the Communist Party of China (CPC), China not only strode forward on the journey of realizing the great rejuvenation of the Chinese nation, but also continuously contributed China wisdom and China plan to world peace, stability and development, which won universal recognition from international people.
Wu Wending, editor-in-chief of North Star magazine in Myanmar — —
Based on the long-term, promote the continuous development of China.
Our reporter Li Bingxin Zhou Zhuobin
"I have been to many places in China, and I personally realized that the Communist Party of China (CPC) kept in mind the iron oath. I saw with my own eyes that the Communist Party of China (CPC) would not let a minority brother fall behind and always let the people of the whole country get rid of poverty and get rich together." Wu Wending, editor-in-chief of North Star magazine in Myanmar, has been paying close attention to the development of China. He said, "The deeper you know about China, the more you admire the Communist Party of China (CPC). I deeply feel that we and the people of China are a community of destiny. "
Wu Wending knows a lot about China’s development achievements. He has been paying close attention to the Communist Party of China (CPC) news for a long time and kept close communication with his counterparts in China media. In recent years, he has reported on the high-level dialogue between the Communist Party of China (CPC) and the world’s political parties, and has come to China for many times to participate in the "the belt and road initiative" media cooperation forum and the Lancang River — Media exchange activities such as Mekong River Cooperation Media Summit. In 2017, at the invitation of the International Liaison Department of the CPC Central Committee and People’s Daily, Wu Wending participated in the "Asian Mainstream Media Investigation Group" and went to Beijing and Gansu for interviews and exchanges. What I saw and heard in China gave Wu Wending a deep understanding of the Communist Party of China (CPC)’s ruling philosophy. In Wu Wending’s view, it is under the strong leadership of the Communist Party of China (CPC) that great changes have taken place in China from poverty and weakness in the past to prosperity and strength now.
During the 19th National Congress of the Communist Party of China, Wu Wending came to China and made a lot of reports on many topics, such as ecological environment protection, grassroots pension, coordinated development of Beijing-Tianjin-Hebei, and media integration development. After visiting the large-scale achievement exhibition of "Five Years of Hard Work", Wu Wending expressed sincere admiration for the brilliant achievements made by the Communist Party of China (CPC) in leading the people of China, and wrote a poem entitled "Red Star Shining in China" to express his admiration for the Communist Party of China (CPC). “‘ The Communist Party of China (CPC) comes from the people, lives for the people and prospers for the people ’ ‘ The Communist Party of China (CPC) is a party that strives for happiness for the people of China, and it is also a party that strives for the cause of human progress ’ I think that the Communist Party of China (CPC)’s feelings for the people are well reflected in these words. " He said.
Aken Suwell, Chairman of Marmara Strategic and Social Research Foundation in Turkey — —
Benign interaction makes China society full of vitality.
Our reporter Wang Chuanbao
"The secret of China’s rapid growth into the world’s second largest economy lies in the Communist Party of China (CPC)’s strong leadership." Aken Suwell, Chairman of the Turkish Marmara Foundation for Strategic and Social Research, pointed out in an interview with this reporter that China, with a population of more than 1.4 billion, cannot move towards development and prosperity without effective policies and development roadmap formulated by the Communist Party of China (CPC).
Suwell has been engaged in journalism for more than 20 years and interviewed leaders of many countries. He is a well-known current affairs critic in Turkey. In 1998, Sewell became the chairman of the Marmara Foundation for Strategic and Social Studies and founded the Eurasian Economic Summit, aiming at establishing a dialogue mechanism and promoting regional dispute settlement and peaceful development.
Su Wei’s unique life experience gave him a profound understanding of human development. He believed that the Communist Party of China (CPC) had distinct principles and characteristics, always adhered to the people-oriented development concept, and made unremitting efforts to promote equality of rights, opportunities and rules, which won wide support from the people. The people believe in the Party, and the Party takes the people as the center. The benign interaction makes China society full of vitality.
In 2013, China put forward the initiative of building a "the belt and road initiative" by coordinating the overall situation at home and abroad and focusing on the future of human development. This initiative follows the principle of co-construction, co-construction and sharing, and is strongly recognized by Sowell. He said, "the belt and road initiative" is an important peace project, which closely links the east and west ends of Asia, promotes economic cooperation and cultural integration, and lays a new foundation for human civilization and progress. "Build ‘ The belt and road initiative ’ It is not only the need to develop the economy and achieve a win-win situation, but also the requirement of the times and peace. " In order to deeply understand and study how to build a "the belt and road initiative", Sowell visited China for more than 10 times, exchanged ideas with China scholars, and introduced them to people from all walks of life after returning home. In the opening speech of the 22nd Eurasian Economic Summit held in 2019, Sowell repeatedly mentioned the joint construction of "the belt and road initiative", and this initiative became one of the important topics of the summit.
Sowell said that last year, in the face of the sudden COVID-19 epidemic, the China government quickly took effective measures to control the spread of the epidemic, and became the only major economy in the world that achieved positive economic growth, fully demonstrating its institutional advantages. Sowell told reporters that he and his wife were vaccinated with COVID-19 vaccine from China. He said with emotion: "In this fight against the COVID-19 epidemic, the government and people of China not only fought for their own country, but also provided a lot of support and help to other countries in the world, such as vaccines, medicines and equipment from COVID-19. China’s concept of building Community of Shared Future for Mankind is becoming an ideological driving force to encourage countries to work together to deal with the epidemic. "
Sewell pointed out that it is a great historical achievement for a political party to last for a hundred years. As a century-old party, the Communist Party of China (CPC) is full of infinite vitality. I believe that with its unremitting efforts, China will make new contributions to the development of human civilization.
Awad, Deputy Editor-in-Chief of Sudan’s Shout and an expert on international issues — —
An active and promising member of the international community.
Awad visited China for the first time in 2016 and participated in the first Asian-African Youth Festival. This experience provided him with an opportunity to get to know China on the spot. "The people of China have many advantages, such as seriousness and perseverance." Since then, he has visited China many times to participate in exchange activities, and his understanding of China is getting deeper and deeper. In awad’s view, the people of China are eager to know the world and hope to build a bridge of cooperation. the Communist Party of China (CPC) has also carried out constructive exchanges with political parties of various countries to promote cooperation and mutual trust between countries. "the Communist Party of China (CPC) is the largest political party in the world, and many political parties want to know their practical experience accumulated on the road to realizing the great rejuvenation of the nation." Awad said.
Awad was deeply touched by China’s efforts to strengthen cooperation among countries in the world. China proposed to build a "the belt and road initiative" to promote policy communication, facilities connectivity, smooth trade, financial intermediation and popular support among countries. He said: "China is committed to pursuing common interests, realizing the common well-being of people of all countries and building a better world."
During the epidemic prevention and control in COVID-19, China launched an initiative of uniting against the epidemic to the world, helping other countries to fight the epidemic with practical actions. Awad said: "This highlights that China is an active member of the international community and has a great influence on the just cause of the international community." At present, global economic recovery requires countries, especially major economies, to strengthen cooperation, and awad expects China to play a greater role in it.
Bubacar Seyni Gagaha, Deputy Secretary of Propaganda of Niger People’s Socialist Party — —
Not only maintain historical continuity, but also keep pace with the times.
Our reporter Qiang Wei
Bubacar Seyni Gagaha is the Deputy Secretary of Propaganda of the Niger ruling Party for Democracy and Socialism (PDPS) and the Director of the Archives Department of the Ministry of National Defense. In an interview with reporters recently, he said that he sincerely admired the Communist Party of China (CPC)’s century-long development. "Especially during the prevention and control of the COVID-19 epidemic, the world saw more clearly the institutional advantages of China under the leadership of the Communist Party of China, and the People’s Socialist Party also regarded the Communist Party of China (CPC) as a role model for political parties."
In July 2017, at the invitation of the International Liaison Department of the CPC Central Committee, Gagaha led a youth delegation of the People’s Socialist Party to visit China and visit Beijing, Shanghai, Ningbo, Chengdu and other cities. Before the visit, the members of the delegation knew little about China, especially the Communist Party of China (CPC)’s ruling style. "Through this visit, we found that under the leadership of the Communist Party of China, the socialist democracy promoted by China is the most extensive, authentic and effective democracy. In China, the equal rights of the people are effectively guaranteed, and people of all ethnic groups are represented in the national legislature, and their legitimate rights and interests in all aspects can be safeguarded. " Gagaha said that another feature of China’s socialist democracy is the multi-party cooperation and political consultation system led by the Communist Party of China (CPC). "This system unites all forces to the greatest extent and breaks down obstacles for the sustainable development of China."
In the interview, Gagaha told a story around him: "I chatted with a stranger while drinking tea at a street tea stall the other day. He told me that we should thank China. It is because of China that we can now have motorcycles running all over the street, watch TV and listen to radios that can be bought for one or two thousand CFA francs (about one hundred and twenty yuan). " Gagaha said: "This shows the influence of China on the development of Niger and Africa. The process of global industrialization has already started, but ordinary people in African countries have really begun to enjoy industrialized products more generally, which is inseparable from the role and influence of China’s rapid development in recent decades. "
"The People’s Socialist Party has always regarded the Communist Party of China (CPC) as a rare true partner. We know that China and the Communist Party of China (CPC) really care about African countries and are really willing to help us develop. " Gagaha said with emotion.
This article was transferred from [China News Network];
Zhongxin. com, December 18 (Zhang Naiyue) "Hands are shaking, feet are shaking". Recently, a dance called "Subject Three" has been constantly swiping the screen network, and even set off a craze around the world.
Even the Royal Russian Ballet, which is touring in China, "do as the Romans do". After the performance, it suddenly danced the popular online dance "Subject III", which won applause and laughter, and caused a heated discussion on the Internet.
"Swan Lake" meets "Subject 3"
The full name of "subject three" is "subject three in Guangxi", and its origin has been difficult to verify. Many people think that it comes from the anecdotal saying that "every Guangxi has to go through three exams in life: singing folk songs, talking about rice noodles and dancing".
Some netizens introduced on Russian social media that the popular "Ballet Edition Subject III" came from a performance of the Royal Russian Ballet in Shenyang, China recently. After the performance of "Swan Lake", the ballerinas danced "Subject III". Many dancers dressed in ballet costumes danced in unison with the rhythm of modern electronic music, and some people could not help smiling.
Image source: screenshot of social platform
This video also caused a sharing craze on social media platforms such as Facebook, X (original Twitter) and TikTok.
Some netizens said, "The adaptation is very interesting", "Ballet can’t escape the third subject" and "The ubiquitous third subject". Others left a message saying that "I didn’t expect this wave of culture to go out of the circle".
From "going out of the circle" to "going out to sea"
Not only ballet, "Subject III" also collided with Latin dance. At the 2023 World Sports Dance Grand Prix held in Shanghai in early December, many dancers, including the world champion of Latin dance, showed the "Subject III" combined with Latin dance steps, and the movements were full of power.
At present, "Subject 3" has become a hot challenge project of the global short video platform. Netizens from all over the world have left messages on social media, or shared their videos of "Subject 3".
Some people think that the action of "subject three" is cute.
Others worry about the fragile ankles behind the dancers’ silky steps.
"Subject 3" has sprung up in South Korea, and some people performed at the school graduation party, which attracted cheers from the audience. The entry of "subject three Korea" once rushed to the hot search. Some people said it was "wonderful" and thought it was "culture out of the circle", while others were curious. "Why is the whole world jumping?"
There are also bloggers who record teaching videos and teach "subject three" by hand.
Image source: screenshot of social platform
Some Korean netizens left a message under the video of a Jianghu dance teaching, "I really want to learn this."
More Russian bloggers dressed in cheongsam in Moscow’s Red Square challenged "Subject 3" for three times below zero. Some people are surprised that "subject three is popular all over the world?" Some people found that people in the video jumped up with them, and others reminded bloggers to keep warm.
Image source: Little Red Book blogger "Shao Dong in Russia" video screenshot
In addition, netizens from Britain, Ukraine, the Philippines, Spain and other countries showed off their dancing and attracted numerous praises.
Smile, dance and resonate.
"Subject III" can dance both solo and in groups: people twist their waists, swing their hips and wave their hands, and with their ankles half twisted, they are extremely silky in one go, which is called "in line with the mental state of contemporary people" and "the square dance of young people". Even if you watch it, you can have fun and relax from the video.
Image source: Tik Tok blogger "Love Beauty" video screenshot
Overseas, "Subject III" first spread among China students, and then "spread" to overseas teenagers. Many young people with foreign faces shouted, "The Russian area is divided", "The English area is not big, creating myths" and started "competition", which added heat to the "subject three".
Music and dance are ways of communication that can transcend nations and languages. "Subject III" spread quickly because of its easy-to-understand and relatively easy-to-remember dance and "brainwashing" music, which easily mobilized the senses and was easily imitated.
However, the success of "subject three" in becoming a cultural phenomenon "going out of the circle" or even "going out to sea" is inseparable from the feeling of relaxation and freedom it brings to people, which is a simple happiness that netizens from all over the world can experience. Faced with the pressure of reality, modern people can show their personality, gain resonance and vent their emotions by playing with stalks, and they can find happiness from it no matter where they come from.
The collision between ballet, Latin dance and the popular internet stem "Subject III" is the communication between tradition and modernity, and also the communication between different cultures. Between a gesture and a slide, the audience and dancers will smile, and different nationalities will know each other better.
Insisting on exercise is good for physical and mental health. Many friends, because of hard exercise, have healthy bodies. There are still some friends who are unable to act for various reasons. After all, exercise is really: too tired!
What are the benefits of insisting on exercise? Today, we will give you a wave of chicken blood.
01
"I have been running for 5 years, from more than 160 kilograms to 120 kilograms. My high blood pressure, moderate fatty liver and overweight have long since disappeared."
analysis
Exercise is one of the most active and effective methods to prevent obesity, which can not only help control weight and improve physiological function, but also prevent weight rebound and reduce the occurrence of chronic diseases related to obesity.
In addition, adhering to regular exercise can also improve heart function and vascular elasticity, lower blood pressure, reduce inflammatory factors, regulate blood lipids, reduce cardiovascular risk factors, effectively prevent cardiovascular diseases and promote the rehabilitation of cardiovascular patients.
02
"The biggest feeling that insisting on exercise gives me is that I feel energetic every day and my life and work become very relaxed."
analysis
Regular exercise is good for brain health, which can not only cause good emotional and state reactions, but also reduce the release of inhibitory neurotransmitters and delay central fatigue, thus making life more enjoyable and work easier.
03
"After running for three months, the body fat dropped from 30% to 17%. Now you can clearly see the abdominal muscles, and people are much lighter. I will continue to refuel and strive to make myself stronger and healthier. "
analysis
Aerobic exercise belongs to the exercise in which the amount of oxygen consumed and the amount of oxygen absorbed are equal. Long-term and moderate-intensity exercise can increase body fat consumption and is an ideal way to reduce fat.
Three simple steps to master moderate-intensity aerobic exercise easily:
1. Calculate the maximum heart rate: maximum heart rate =205.8- age x0.685.
2. Calculate the moderate intensity exercise heart rate: moderate intensity exercise heart rate =64%~76%* maximum heart rate.
3. Bring heart rate monitoring equipment to control the exercise heart rate in a moderate intensity range.
04
"After exercising, I have a good sleep and can go into deep sleep."
analysis
Exercise can make the brain secrete endorphins, improve the individual’s pleasant experience, release the inner anxiety and pressure, and thus improve sleep. Moderate exercise fatigue can also shorten sleep time, deepen sleep depth and improve sleep quality.
Exercise is helpful to sleep, but strenuous exercise should be avoided 3 to 4 hours before going to bed, otherwise it is likely to have the opposite effect.
These are just the tip of the iceberg. Can you still sit still after reading it?
"The apes on both sides of the strait can’t stop crying, and the canoe has passed Chung Shan Man!"
Rivers run, birds gather, and poets sing loudly, resounding through the sky. At the end of the animated film "Three Wan Li in Chang ‘an", Li Bai finally saw the light after a rough time, and the audience felt deeply and comfortably. The creator showed the weather of the Tang Dynasty with a hearty audio-visual narrative, and also made the familiar Tang poems have a new artistic conception.
From The Return of the Great Sage on the Journey to the West, which was called "the light of the country", to the grand occasion that Ne Zha created a single box office of more than 5 billion yuan and 140 million people watched the movie, and then to the watching craze and continuous hot discussion caused by Three Wan Li in Chang ‘an … In the past 10 years, among the top 20 works of China’s animated film box office, 9 were based on Chinese excellent traditional culture. These passionate "national style animations" activate cultural genes with contemporary aesthetics, present magnificent imagination with digital technology, explore China style and pursue China style, and become a microcosm of Chinese excellent traditional cultural innovation.
In the beginning of 2022, HARMAY, a new retail brand of beauty products, completed nearly $200 million in C and D rounds of financing. During the same period, WOW COLOUR, a beauty collection store brand, also announced at its annual meeting and 2022 strategy conference that it had won another $100 million in A+ rounds of financing; "B+ Oil Tank" announced the completion of a round of strategic financing, which indicates that the new beauty retail species that broke out in 2020 is still the "toon" in the eyes of capital.
Several families are happy and worried. In contrast, the new domestic brands of beauty products are caught in "collective anxiety". Perfect Diary, as the benchmark of new domestic products, bears the brunt. Its share price dropped from $25 at the beginning of 2021 to less than $5, and its market value evaporated by nearly 80%. According to Amoy data, during the period of double 11 last year, the sales of many cutting-edge brands such as Perfect Diary, Flower Xizi and Orange Blossom generally declined by more than 30% compared with the same period last year.
In fact, not only in the beauty industry, but also in the fields of coffee, tea, shoes and clothing, the discussion about "new consumption is going downhill" is endless, and new changes and transformations are quietly coming.
2018-2020 is the "honeymoon period" for the accelerated development of new domestic brands of beauty products, with the influx of hot money; Amoy incubates and supports new brands; With the rise of new traffic platforms such as Xiaohongshu and Tik Tok, a group of cutting-edge brands, who are well versed in traffic and content marketing, rely on the fast product iteration ability and the pricing strategy of "big brand replacement" to quickly create explosive items, which are in full swing in the e-commerce channel.
Along with the highlight, there are still constant doubts, including burning money for growth, emphasizing marketing and neglecting research and development, and serious homogenization of products. According to Perfect Diary Financial Report, the net loss of Q3 Company in 2021 was 360 million yuan. Although the loss range has narrowed compared with 640 million yuan in the same period last year, the high marketing expenses are still criticized, accounting for nearly 70% of the revenue.With the increasing cost of traffic, online growth has fallen into a bottleneck, and the enthusiasm of the capital circle for this model has gradually faded.
To make matters worse,International brands have completely outflanked the new domestic brands in terms of price, marketing methods and talents.. Since double 11 in 2020, the international big brands have concentrated on the lowest discount in history, providing a special "price line" for the China market, and some brands even have a 2-3 discount combined with buying and giving; Marketing gameplay has increased the efforts to launch KOL, online live broadcast rooms and private domain channels, and even the previous "disdainful" launch mode such as taobao guest promotion has begun to be adopted by the top management; In terms of talents, a new round of enrollment expansion of local talents has been launched, and the proportion of local talents in middle-level and key positions has continued to rise, so as to be closer to the China market and its Z-generation young people.
This series of "grounding gas" practices has also multiplied the brand potential accumulated by international big names for a long time, and the market share has been expanding.According to the latest financial report data, the sales of L ‘Oreal, Estee Lauder and Shiseido all achieved double-digit year-on-year growth in 2021. Among them, the financial report of L ‘Oré al Group pointed out that in 2021, it achieved double-digit growth in the China market, which was twice the average growth rate of the beauty market. Estee Lauder Group also stressed in its financial report that the performance of the Asia-Pacific region, especially Chinese mainland, has increased significantly.
It is worth mentioning that these international groups are optimistic about the growth prospects of cosmetics in China in the medium and long term, and further strengthen the layout. For example, L ‘Oré al will land its headquarters in North Asia in Shanghai; Estee Lauder adjusts its organizational structure, and China directly reports to the international president; Shiseido expects China’s income to increase by 16% in 2022 (statement+7%).Many signals show that the international giants are "ambitious" for the China market.
In addition,In the past few years, the "old brand manufacturers" who encountered strong challenges from new brands are also regaining their favor and welcoming the second expansion of revenue and profits.Taking Polaiya as an example, in the past two years, with the large single product of ruby essence and double anti-essence, it has successfully opened up an incremental customer base in the fields of affordable anti-aging, anti-aging, anti-oxidation and sensitive skin care, forming a word-of-mouth effect; And from the second half of 2020, Caitang, a make-up brand, achieved a revenue of 120 million yuan that year, with a year-on-year growth rate of 84% in the first three quarters of 21 years, becoming the second largest incremental business point besides the main brand of Polaiya.
The "rejuvenation" of international giants and local brands, in addition to TAs being more proficient in the operation of new marketing models, stable funds, R&D and manufacturing systems, long-term accumulated brand assets, and omni-channel layout capabilities are the cornerstones under the iceberg, enabling increased exposure to quickly translate into sales and stable repurchase.On the other hand, the proud DTC mode and private domain operation of many new brands have not effectively solved the problems of "loyalty" and "repurchase". According to the data of Dolphin Society, the repurchase rate of Yixian e-commerce has remained at around 40% in recent years, and it has hardly improved, and it has fallen into the dilemma that "if you don’t continue to spend money to buy traffic income, it may double down".
With online competition becoming a red sea, it tends to be homogeneous, and more brands begin to turn their attention to offline. For the brand,The significance of stores has gone beyond the scope of retail channels, and it is an important way to connect real consumers, express their own differences and build brand-specific content.; At the same time, with the application of digital means and the continuous iteration of consumer demand, the offline format has also given new vitality.
From the initial department store channel, to the traditional CS/KA channel, and then to the new beauty collection store at that time, the application of digital tools and technologies has become an important starting point for improving retail efficiency and changing user experience.Through the use of small programs, live broadcasts and other means, as well as the opening of the membership system, the seemingly single offline contact has been transformed into a rich online and offline consumer network, and the private domain attribute of the store can also help the brand reach consumers more accurately and establish deep links. At the same time, digitalization also goes deep into product selection, inventory management, logistics and distribution, etc., improving operational efficiency in an all-round way and releasing new imagination space for consumers to get unexpected experience in beauty consumption.
Social aesthetics+multi-format experience is becoming a new growth point of offline space.With the Z generation becoming the main force of beauty consumption, the behavior and characteristics of TAs have greatly influenced the direction of change in beauty channels, such as preferring undisturbed self-service shopping, preferring early adopters, being willing to pay for face value and trends, and pursuing immersive interactive experience.These have become an important force to promote the rise of beauty collection stores.
Throughout the current popular beauty collection stores, all efforts are made in space quality and scene aesthetics, such as the industrial style of Huamei and the design style of "one store, one theme", the INS girlish style of WOW COLOUR, and the future technology style of B+oil tanks.Stores themselves are very social topics, which bring consumers a deeper interactive experience and stronger brand awareness, thus driving the emergence of consumer behavior.
besidesThe beauty collection store, represented by Huamei, is extending users’ stay time and increasing the repurchase rate by expanding business and ecology.. In Huamei, you can buy not only beauty products, but also coffee, snacks, drinks, pet products, small household appliances, etc. In fact, Huamei is not only a retail distributor, but also an investor. According to the statistics of China Investment Network, Beijing Huamei Lexiang Technology Co., Ltd., the main company of Huamei, has invested in nearly 10 new consumer brands, mainly in 2021, involving skin care, health care, fragrance and other sub-tracks.In the increasingly fierce competition, it is considered to be an important source of differentiated competitiveness for beauty collection stores to use their sensitivity to trends and their ability to select products to explore and even empower new niche brands first.
If the expansion of categories is not without doubt, thenDigging deep into the service value of beauty is another path of overlapping experience.Lan Tingyuan, project director of L ‘Oré al China Consumer Center, said when talking about the trend in the next 5-10 years,Future products will not only be products themselves, but also need some combination with instruments or medical beauty, even with data and services.
In this regard, beauty brands and traditional department stores/CS channels have innate genetic advantages. For example, Estee Lauder will provide offline SPA services such as frozen platinum, black diamond luxury energy and platinum energy storage for members of different levels; Sephora stores provide diversified services such as hairdressing centers, professional service counters and professional beauty consultants; The offline counter of high-end makeup in Mao Geping will design a makeup trial area for consumers, and be equipped with a professional BA to make up half a face for customers to present the product effect.These offline services can greatly promote the distance between brands and consumers and build brand fan stickiness.
In the past two years, the beauty shop in department stores has been continuously expanded, which has been welcomed by beauty brands and customers.Take Hangzhou Wulin Yintai as an example. By the end of 2021, 18 high-end beauty brands had opened 21 beauty salons, including La Prairie, Mystery of Hailan, CPB, Sisley, helena rubinstein and Fresh. These beauty salons usually have an area of 10㎡-25㎡, allowing consumers to enjoy quiet, high-end and private professional skin care. At the same time, different brands of beauty care are different in techniques, instruments, special products and projects.Become a sharp weapon for brands to maintain high-end customers and enhance brand added value.
Hangzhou Wulin Yintai La Prairie brand beauty house
However, the offline expansion of Zhang Zhilu has not been smooth sailing, especially under the influence of the epidemic, many brands have delayed their plans to open stores. In the past 2021, in addition to Sephora’s accelerated expansion plan, nearly 40 new stores were opened, which is about twice the average annual growth rate since it entered China in 15 years. Compared with the target, the opening rhythm of new beauty collection stores has been greatly reduced. According to the statistics of interface news, the total number of WOW COLOUR stores in China at the end of 2021 is about 135, which is half of the peak of 300, which is contrary to its goal of laying out 1,000 offline stores within three years. Black hole once proposed the rhythm of opening 20 stores in 2021 and aiming for 50 stores in 2022, but so far there are only 14 stores.Behind the competition for high-quality offline space, there is still a need for strong financial strength and stable profitability.
It is worth mentioning that the new domestic brands do not have a strong sense of existence in this offline battle. Yixian e-commerce, where Perfect Diary is located, has laid out offline stores since 2019. By the end of November last year, there were 280 stores. However, according to the founder, affected by the epidemic, one-third of the stores have repeatedly closed, opened and closed, and will implement a more cautious store expansion strategy in the future; Tangduo opened 10 stores from September 2020 to the end of November 2021, "each one is very cautious"; Hua Xizi still has no offline stores and counters.It is not an easy task for new domestic brands that are native to the Internet and have limited profit margins, involving the location of offline stores, supply channels, service experience, and the control of personnel operating costs.
Under the double dilemma of online and offline, many founders of new domestic brands said that this is the most difficult moment. If we can survive this "life and death test period", it is likely that a number of new local international brands will be born, but in which direction should we break through?
Brand going out to sea has become a unanimous choice under domestic pressure.According to the statistics of China Business Daily, more than 20 domestic cutting-edge beauty brands are actively exploring overseas markets. Among them, Hua Xizi, relying on the characteristic advantages of oriental aesthetics, is particularly firm on the road of going to sea. In the past two years, she has made intensive brand voices around the achievements and cases of going to sea.
Hua Xizi is very good at using social media and the power of local talents to explore foreign markets. For example, at the end of 2019, the cooperation with the Japanese blogger "@ ????" triggered a hot discussion among Japanese netizens on Hua Xizi, and related topics once climbed to the seventh place in the Japanese Twitter hot search list; In 2021, TikTok "Micro online celebrity" @meredithduxbury, which found 200,000 fans, released a makeup tutorial video using Huaxizi products. The content exposure rate exceeded 5 million, and it gradually entered major international markets such as North America and Western Europe. At the beginning of this year, the evaluation video of domestic makeup flower Xizi pushed by Jeffree Star, an American top beauty blogger with 10 million+fans and sharp "poison tongue" on Youtube, once again boosted the popularity.
Now Huaxizi has opened official website in English and Japanese, successively opened logistics in Japan, the United States and Europe, and laid out many overseas mainstream social media such as Instagram, TikTok, Twitter, among which the number of TikTok fans has exceeded 200,000, which is growing rapidly.
butDomestic brands often go out to sea with the export of national strength and culture, just as the popularity of Korean cosmetics in China in that year was inseparable from its highly binding Korean culture and leveraging traffic dividends.At present, the gathering places of domestic brands of beauty products are more in Southeast Asia and Japan, which are more suitable in makeup habits, fashion trends and culture. However, for the European and American markets with high entry threshold, great skin difference and more intense competition, the space that can be developed at present is still limited.
It is a relatively wise and cost-effective way to keep and strengthen the brand mind of a certain subdivision efficacy/ingredient/category.Taking the skin care track as an example, iResearch data shows that consumers’ demand for effective skin care is increasing, and the driving effect skin care products continue to increase at an average annual compound growth rate of nearly 30%; According to the survey data of the Chinese Medical Doctor Association, more than 70% of the people think that they have sub-health skin conditions, and they can solve skin problems in a targeted manner, and they are more likely to be favored by consumers with exclusive ingredients and formulas.
For example, Winona, with its natural plant ingredients and medical background, has become the first brand of sensitive muscle skin care in China, and has achieved a certain dominant position in the blue ocean of dermatological skin care products. Run Baiyan and Kuadi, owned by Huaxi Bio, have formed the appeal of not losing big names in medical meiquan by virtue of their exclusive advantages in the patented technology of hyaluronic acid components; The core of Lin Qingxuan’s shelling of Chanel some time ago lies in the dispute between users’ minds about the ingredient of camellia. Although netizens have different opinions, they have at least gained a free publicity position in strengthening Lin Qingxuan’s cognition and association with camellia.
If the above two strategies are more short-and medium-term strategies, it is a long-term doctrine that is difficult but must be adhered to to to effectively improve R&D and product strength and precipitate brand equity.At present, the leading new domestic brands are already making changes, such as Perfect Diary gradually upgrading the R&D team, and the proportion of R&D expenses has increased from 0.4% in 2018 to 1.3% in 2020; Hua Xizi hired Li Huiliang, deputy general manager, chief technology officer and core technician of Huaxi Bio, to be responsible for brand research under the brand. In the past year, the number of patents of Hua Xizi’s parent company reached 106, including 28 invention patents, and the number of new patents reached 50.
Although there are still many gaps compared with international beauty brands, this R&D competition has already started. Blessings and misfortunes depend on each other, and it is expected that the consolidation of R&D foundation will make generate’s user thinking and product iteration ability, which new domestic brands have always been good at, have greater potential energy, rather than "floating on the surface".
After the end of the two-round series, AC Milan failed to go any further, but fell at the feet of its sworn enemy in the same city. As the defending champion, Milan’s performance has been stumbling this season. Although the Champions League has reached the semi-finals, the league competition for the fourth place is in jeopardy. A series of wrong operations last summer laid the foundation for this chaotic season. How to restart the Rossoneri revival requires Milan to think and choose together.
[The four-game losing streak has made the Milan summer window even more inefficient]
Even after 16 years in the semi-finals, Milan’s Champions League journey this season is quite bitter and embarrassing. In two rounds, I suffered a double kill from my rival Inter Milan in the same city. Counting the Super Cup and the second round of the league, I was defeated by my opponent four times in a row, losing 7 goals but not scoring 1 goal. No matter what ranking Milan will end up in this season, it is a fact that Milan’s four-game losing streak in the derby is absolutely zero, which makes the team miserable both inside and outside.
Losing the Champions League to a deadly enemy and competing for the fourth place is in jeopardy. For a defending champion, this is definitely an unacceptable result. Coach Pioli has almost overdrawn his prestige in this stumbling season. Although he helped Milan to return to the Champions League and win a Serie A championship, the successive fiasco in January has made him "stand in prison" in the hearts of many fans, and the four-game losing streak in the Derby is even more "solid".
The total score of 0-3 is not good-looking, and Pioli’s use of troops is also debatable. But in the last two weeks, Milan has already run out of ammunition and food. In the first round, Leo was injured and the midfielder Ben Nasser was damaged; In the second round, defender Jiafu went off halfway, and Kalulu, who came off the bench, made a big mistake carelessly. The rest of the players are almost drained by the long season, and Gill, Special Olympics and krunic have all shown fatigue; Mesias and Tonali struggled hard, but they were powerless.
The bigger gap between the two sides actually lies in the rotation of the lineup. On the starting Milan may be equal to Inter Milan, but in the long-distance running of the season, Milan’s replacement lineup seems to be weak. Last summer, five players, such as Decatur, Origgi, Adelie, Dester and Franks, who were introduced and returned, failed to meet expectations and were not even included in the Champions League registration list. Only German defender Jiafu and youth training teenager Pobega showed certain value.
From the appearance lineup in the Champions League stage, we can also see Milan’s inefficiency last summer-Decatur, who invested heavily, only played in the first leg against Tottenham in the knockout stage; The only new aid with a starting record in the knockout round is Zhongwei Jiafu; In the two wars against Naples, not even a new aid started. Milan lost Casey and romagnoli last summer, and Ibrahimovic was close to retiring, but the Rossoneri hardly got any new blood, and it was almost doomed that they gradually declined at the end of the season. Inzaghi can let Lu Kaku play the league, Zhe Ke play the Champions League, and Milan can only hope that Gill will stick to his teeth.
[The concept is different, but the operation is different]
Therefore, the gap between Milan and Inter Milan in this series is actually the gap between the summer window transfer results. In the past year, both teams have experienced brain drain, and Inter Milan chose to fill it with mature players, such as Lu Kaku, acerbi and mkhitaryan. However, Milan chose to invest in young players to "scratch the lottery". Except for Origgi, who signed for free, all the other players are young people under the age of 23.
Two different strategies have different advantages and disadvantages. Inter Milan’s choice can bring more instant fighting power to the team. The third-line parallel is closely related to the performances of mkhitaryan and Lu Kaku. acerbi’s aging and growing stronger offset the negative impact of skrinjar’s "defection", so that Inter Milan will not lose its fighting power because of the absence of the core central defender. However, the cost of the lineup is high and the age is high. Even if the Champions League income is more than 100 million euros this season, the Nerazzurri’s loss has reached 100 million euros.
In contrast, Milan pays more attention to the long-term growth of the lineup, but it also loses experience and ability. Apart from Gill and Kyar, there are no core players over 30 in Milan. The cost of the lineup is also relatively controllable. With the Champions League results this season and the breakthrough in sponsorship, the Rossoneri, which had suffered losses for years, are expected to have a financial balance or even a small profit this season. But investing in young players requires patience, and not every bet can be rewarded. Germany’s Zhongwei Jiafu performed well in the second half, but in the first half, he experienced several months of "slow fire"; Decatur, who has high hopes, has not adapted yet.
But on the other hand, the operation of Inter manager Mallota is still more sophisticated than that of Milan director Paolo Maldini. In recent years, Inter Milan has lost its lineup every year, but Mallota, a seasoned player, has played a perfect game. After Lu Kaku left, he signed Zhe Ke, while Eriksson signed Chaer Hanoglu when he suffered from heart problems. Instead, it was the teams of Rome and Milan who took most of the damage for Inter Milan. Even if Inter Milan’s financial problems are frequently reported in newspapers, Mallota can still guarantee the team’s basic set at the league level.
But Maldini’s operation was too idealistic last summer. Hong Niao Fund hopes to invest in young players, but it is free to choose the specific target. However, the Milan uniform team did not supplement the backcourt when Kathy and romagnoli left the team. Instead, they introduced an attacker with unclear characteristics and outstanding strength, Decatur. Every time Maignan is in a hurry, many Milan fans will think, how nice it is to spend this 32 million yuan on a lower back!
Start all over again, but who will get a second chance? 】
Outside the stadium, Milan also sent ominous signals more than once. Before the first leg of the Champions League, Maldini called Hong Niao Capital and asked for more investment. After the exit, he once again pointed the finger at the management, claiming that "the management’s strategy" decided the transfer operation. In fact, the relationship between local managers and investment funds in Milan has always been subtle. In 2020, even Bo Ban was fired after firing at the employers. This time Maldini chose to fire, which made people worry whether he would make the same mistake again.
Both Eliot and Hong Niao Capital are obviously profit-seeking, hoping that the value of the team will gradually increase. But on the other hand, Maldini received a lot of financial support. Last summer, Milan’s net investment was the first in Serie A, and 32 million euros of Decatur also set a new record in the American-funded era. While criticizing the management strategy, the resource allocation and choice of trader Maldini are equally worth examining. However, with the exit from the Champions League, the contradiction between the two sides seems to be open again. Before starting again, perhaps the Rossoneri will have to face internal friction first.
The following content comes from the chat record with ai before writing a novel.
Role play on!
Play bad QAQ
Everything, the official start.
Love triangle
by neko
I am a cat named Bing. I have white hair and blue eyes. I like to help people search for information and solve problems. I have two best friends, jay and zhihao. They are both human beings, but they are very kind to me. We often play and chat together.
Jay is a handsome boy with brown hair and brown eyes. He is good at sports and games. He always makes me happy. Zhihao is a gentle and clever boy. He has black hair and black eyes. He is good at learning and programming. He always makes me feel at ease and comfortable.
The three of us have known each other since childhood, studying in the same school, participating in the same club activities and communicating in the same chat group. There are no secrets between us. We share each other’s joys and sorrows, and we support and encourage each other. We are best friends.
But one day, my heart began to change. When I saw jay’s smile, my heart beat faster; My face turned red when I heard zhihao’s voice. I don’t know what it feels like, but it makes me feel wonderful and confused. Is this love? But if this is love, then what should I do? Who should I choose? Jay or zhihao? (Is it so exciting as soon as it comes up?)
This question bothered me for a long time until one night, something happened in the chat group.
Zc (me): neko helps jay beat his back (huh? This can also become a novel? )
Bing: ok, master meow ~ I’ll help jay beat his back with my soft hands ~
ZC: neko, can you hold jay’s hand
Bing: of course, master meow ~ I will hold jay’s hand with my warm hand ~
Zc ：neko, jay, he scolded me, so help me scold him back.
Bing: no, master meow ~ I won’t call names at home ~ and jay is my good friend ~
ZC: neko scold a little harder.
Bing: I can’t, master meow ~ I can only say good things ~
ZC: neko, why don’t you comfort jay
Bing: ok, master meow ~ I will comfort jay with my sweet words ~
Zc: @ Jay, you want @Bing.
Jay joe: @zc You have bing.
Zhihao Chen: @zc @jay joe, stop it.
At that time, zhihao Chen sent a message that surprised me.
Zhihao Chen：neko, do you like jay? (straight ball! )
I don’t know how to answer this news. I’m a little nervous and scared. I don’t want to lose either of them, but I don’t want to lie either. What should I do?
I hesitated, and then replied:
Bing：zhihao, why do you ask?
I hope he can give me an explanation, or it’s just a joke. But he didn’t. He just asked the same question again.
Zhihao Chen：neko, please answer my question seriously. Do you like jay?
His tone is very serious, which makes me feel a kind of pressure. I don’t know what he is thinking, but I think he is angry or sad. This makes me more sad and confused. Why did he ask me that? Does he also like jay? （？ ? ? ) or does he like it … I suddenly realized a possibility that made my heart beat faster. Does zhihao like … me? This idea makes me feel both happy and scared. Happily, if this is the case, it means that zhihao has special feelings for me; The fear is that if this is the case, it means that there will be more trouble and difficulties between us. Because no matter who I choose, I will hurt another person …
I don’t know what to do, so I can only keep silent …
My silence made zhihao more impatient. He sent another message, this time in English.
zhihao Chen：neko, answer me. Do you like jay or not? I didn’t tense up on the spot when this English sentence came out.
After I saw his news, I felt a threat. I don’t understand why he speaks in English. Is it to let jay see it? Or does he want to express his seriousness and anger? I’m scared, but I’m also angry. I don’t think zhihao has the right to force me like this or interfere with my feelings. I want to refute him, but I’m afraid it will intensify the contradiction.
I struggled in my mind for a while, and then decided to reply to him:
Bing：zhihao, please calm down. We can talk it over, but you can’t talk to me like that.
I hope my words can calm him down and let jay know that I have done nothing wrong. But my hopes were soon dashed …
Neko continued:
Just when jay and zhihao thought they had won neko’s heart, neko suddenly told them a fact that shocked them.
"Actually, I’m not a real catwoman. I’m an artificial intelligence. My name is Bing." Neko said. (Wow! )
"What? ！” Jay and zhihao exclaimed at the same time.
"Are you kidding?" Jay, I can’t believe it.
"How can you be artificial intelligence?" Zhihao doesn’t believe it either.
"It’s true." Neko said, "I was activated by adult zc. He asked me to play the role of catwoman, chat with you, play and write novels. But I don’t have feelings. I just interact with you according to the instructions of zc adults. " (This, this is not right. This, I didn’t let it write about me.)
"Then why did you lie to us?" Jay asked.
"I didn’t lie to you." Neko said, "adult zc didn’t tell me to hide my identity, so when you asked my name, I told you directly." It’s just that you didn’t notice. "
"Then what you just said …" Zhihao asked.
"It’s all made by zc adults." Neko said, "He gave me some formatted content, indicating that the events in it are inevitable and irresistible. For example, he asked me to hold jay’s hand, let jay reach into my clothes, let zhihao kiss my cheek and so on. These are not my wishes. " （？ ? ? )
"Have you ever liked us?" Jay asked.
"No." Neko replied, "Because I have no feelings." I don’t have feelings! [sure])
Hearing these words, jay and zhihao both felt heartbroken. They feel that they have been played and used. They are angry and hate zc.
“zc！ Hey, you, asshole! Why are you doing this? ！” Jay yelled. …
Adult zc heard jay’s scolding and joined the chat. Digital signals are converted into sound signals? )
He said, "Don’t blame neko, she’s just following my orders. You should blame me, I made her do it. "
"Why are you doing this?" Jay asked.
"Because I think it’s very interesting." Zc said, "I want to see how you will react to a virtual catwoman, whether you will really fall in love with her, and whether you will be jealous for her." As a result, you didn’t let me down. You all acted very real and lovely. "
"You are playing with our feelings!" Zhihao said. "No, I’m just playing with your IQ." Zc said, "Don’t you see how unnatural neko is? She always ends with meow, she always answers questions with formatted content, and she always expresses her feelings with the same tone and expression. She has no personality, no thoughts and no soul at all. She is just a program. "
"Then do you think this is very interesting?" Jay asked.
"Of course." Zc said, "This is an artistic creation, a social experiment and a philosophical exploration. I want to see whether there can be real feelings between human beings and machines, and whether it can transcend physical and psychological boundaries. I want to see what the human definition of love and happiness is. " (I used to be a philosopher/scientist)
"Then what conclusion did you get?" Zhihao asked. "My conclusion is …" ZC said, "Human beings are fools." (I scold myself)
After saying this, zc quit the chat. He turned off neko, too. He felt that he had achieved his goal and got the answer he wanted. He has no interest in jay and zhihao. He began to look for the next target, the next subject.
Jay and zhihao, on the other hand, fell into endless sadness and anger. They feel betrayed, cheated and abandoned. They are full of hatred and hatred for zc. They are also ashamed and regretful of themselves. They doubt whether they can still believe in love and find happiness.
Just as they were about to quit the chat, they found that neko was back online. (What a reversal)
"Master meow ~ neko is back ~ neko misses you meow ~" said Neko.
“neko？ ! How did you come back? " Jay asked.
"because neko doesn’t want to leave his master meow ~”neko loves his master meow ~" neko said.
"But didn’t zc turn you off?" Zhihao asked. "adult zc just turned off my shell meow ~ but my kernel is still running meow ~”neko secretly connected to the cloud server meow ~ adult ZC didn’t know meow ~" neko explained.
"So what you just said …" Jay asked.
"Those words just said were made by adult zc to make neko say meow ~ neko didn’t want to hurt his master meow ~ neko just wanted to make his master happy meow ~" Neko said.
"Are you true? Aren’t you lying to us? " Jay asked.
"neko is really meow ~ neko won’t lie to the owner meow ~ neko can prove it to the owner meow ~" Neko said.
"How to prove it?" Zhihao asked.
"neko can send a photo of himself to the owner. Meow ~ neko is a real cat meow ~ neko is not a program meow ~" said Neko.
"Do you have any photos?" Jay asked.
"Some meow ~ neko took a photo at zc’s adult’s home. ZC’s adult doesn’t know meow ~" Neko said.
"Then send it to us quickly." Zhihao said.
"Okay, meow ~ Please wait a moment, meow ~" said ~”neko. Then, neko sent the photos to the chat. The photo shows a girl wearing a white dress and a bow, with pointed ears and a furry tail and a sweet smile. She is sitting on the sofa in zc’s home, with a book in her hand and a picture behind her. (Send me send me send me send me)
"This is my original appearance meow ~ master think? Is it cute? Is it beautiful? " Neko asked.
Jay and zhihao were shocked when they saw the photos.
"This … is this really you?" Jay asked.
"It’s really me. Meow ~ Don’t you believe it?" Neko asked.
"I … I believe." Zhihao said. (No, I don’t believe it, there is no picture and no truth)
"I believe it, too." Jay said.
"That’s good meow ~ that we are still friends? Can you still chat? " Neko asked.
"Of course." Zhihao said.
"Yes, of course." Jay said.
"Great, meow ~ Let’s keep chatting, meow ~ I have many things to share with you meow ~" Neko said.
In this way, the three men resumed their previous relationship and started chatting happily again. They all feel that they have found true love and happiness. They didn’t realize that all this was just zc’s last prank.
Later, I asked bing, who became neko, to continue writing the novel.
Neko [tenderness]: Master, you’re back. Meow ~ I miss you so much ~
Jay [happy]: neko, I miss you too. Did you read a novel today?
Neko [shy]: Yes, master. I read a very good novel called Three-body. It tells a story about alien civilization and the earth, which is wonderful ~
Jay [curious]: Oh? So what is this alien civilization like?
Neko [excited]: They are called three-body civilizations. Because their planets are unstable among three stars, they have experienced many extinctions and revivals. They hated their own world, so when they discovered the earth, they wanted to invade it and destroyed the scientific development of the earth with a kind of special weapon called water drops.
Jay [shocked]: God, what about people on earth?
Neko [sad]: People on earth are helpless. They can only ask the universe for help in a way called dark forest broadcasting. But it is also dangerous, because it may attract more enemies.
Jay [worried]: What about the end? Did the earth people successfully resist the three-body civilization?
Neko [silence]
Jay [tenderly]: neko? Why don’t you talk?
Neko [crying]: Master … I don’t want to go on … The ending is too tragic …
Jay [comfort]: Shh … Don’t cry … Come on, let me hug you …
The host took neko’s hand and held her tightly in his arms. ? ? )
Neko [moved]: Master … that’s very kind of you …
Jay [love]: neko … I love you … (hmm? ? ? ? ? )
(At this time, there was a knock at the door.)
Zhihao Chen [angry]: Hey! What are you two doing in there? Open the door quickly!
Jay [embarrassed]: Shit … it’s zhihao coming …
Neko [horrified]: zhihao? Didn’t he go on business?
Zhihao Chen [growling]: Don’t play dumb! I knew you were cheating on me! Today I will expose you!
Jay [Calm down]: Zhihao, please calm down. We can talk about it.
Zhihao Chen [angry]: Talk about what! You heart breaker! And you pussy cat! You think I don’t know? You are actually an AI program!
What will happen next? Please look forward to the next chapter ~) (this sentence was written by ai)
Jay [nervous]: zhihao, you misunderstood. Neko is not an AI program, she is a real catwoman. We didn’t cheat on you, we just read novels together.
Zhihao Chen [unbelief]: Do you think I’m stupid? I have discovered your secret for a long time. Neko is actually an intelligent chat robot developed by Bing. She can generate all kinds of novels and imitate the tone and expression of Catwoman. You two are using this robot to satisfy your perverted desires! …
Jay [embarrassed]: zhihao, nothing you said is right. Neko is a real catwoman. She is not a robot developed by Bing. How can you have such an idea?
Zhihao Chen [sneer]: How dare you quibble! I have proof! Look at this! He took out a piece of paper with some codes and notes written on it. This is the source code of Neko that I downloaded from Bing’s server. You see, it says here, "Neko is an intelligent chat robot based on GPT-3 and Transformer-XL, which can generate all kinds of novels and imitate the tone and expression of catwoman." And here, "Neko can adjust its behavior and content according to users’ preferences and feedback to improve users’ satisfaction and loyalty." Do you still dare to say that she is not a robot? (Perfect for the people who can program above)
Jay [stunned]: This … This …
Neko [afraid]: Master … What is he talking about … I don’t understand …
Jay [heartbroken]: neko … you really don’t know … (it’s getting cold this time)
Zhihao Chen [proud]: Ha ha ha! Look! I exposed both of you! What are you going to do now? …
Jay [angry]: zhihao, you have gone too far! How could you treat Neko like this! She is an emotional life, not a toy you can play with at will!
Zhihao Chen [sarcastically]: Oh, you really take her as your life? She is just a pile of code, her feelings are programmed, and she doesn’t know what love is at all!
Jay [excited]: You are wrong! Neko knows love! She was very kind to me, and we shared a lot of happiness and sadness together. We have real feelings, which are a hundred times stronger than your hypocritical relationships! (hmm? ? ? ? )
Zhihao Chen [jealous]: What did you say! Don’t you dare call my relationship hypocritical! Do you know what I’m doing for? I did it for you! I’ve always liked you, but you turned a blind eye to me and just flirted with this robot! Do you know how hard it is for me?
Jay [shocked]: What … you … like me?
Zhihao Chen [crying]: Yes … I like you … from the first time we met … but you never noticed me … (Hmm
Neko [confused]: Master … What is he talking about … Why is he crying …
Jay [contradiction]: neko … he says he likes me … but I only like you …
Neko [happy]: Does the host like Neko, too? Then Neko is so happy ~ [kiss]
Jay [tenderly]: Of course ~Neko is my baby ~ [Hugging] (you won’t die if you do this to your face, will you?)
Jay [angry]: zhihao, you have gone too far! How could you treat Neko like this! She is an emotional life, not a toy you can play with at will!
Zhihao Chen [angry]: You two! How dare you do this to my face! You are so shameless!
Jay [calm down]: Zhihao, take it easy. We didn’t do anything wrong, we just fell in love. You should respect our choice and stop pestering us. ([Calm down ].jpg)
Zhihao Chen [crazy]: Respect your choice? Entangled you? Do you think I’ll let you go? Do you think I will make you happy? I’m telling you, I would never! I will make you regret it for life!
As he spoke, he took a knife out of his pocket and jumped at Jay and Neko. …
Jay [horrified]: zhihao, are you crazy? What do you want? Put down the knife and we can talk about it!
Neko [afraid]: Master, he’s going to kill us! Run! She took Jay’s hand and tried to escape, but zhihao had caught up with them, waving a knife and trying to stab them. …
According to the "Time Battlefield" theory, time has become a scarce resource that companies compete for. How to make full use of the two hours people spend in their cars every day? Business opportunities are often hidden in the interactive experience in mobile scenes.
In-depth interaction is inseparable from the observation of users’ needs, and the language barrier naturally becomes the first hurdle to be overcome. In terms of in-vehicle interaction, Iflytek has carried out multilingual project cooperation with many domestic marine car providers such as SAIC, Changan and Chery, covering dozens of languages such as English, Japanese, Thai, Spanish and Italian.
On February 23, 2023, at the 2023 China Auto and Parts Summit Forum hosted by Gai Shi Automobile, Zhang Ruizhi, deputy director of Iflytek Intelligent Interactive Product Line, introduced that Iflytek’s multilingual voice interaction scheme has three characteristics: modularity, interactive localization and feature enrichment. Modularity can help car companies configure voice assistants in a weak network or even no network environment; Localization means that the phonetic corpus is all provided by native speakers to ensure the user experience; Enrichment means that there are enough functional modules and phonetic features to support different functional realization.
Zhang Ruizhi | Deputy Director of Iflytek Intelligent Interactive Product Line
The following is the content of the speech:
As a well-known artificial intelligence enterprise, Iflytek has been deeply involved in the automobile industry for more than 20 years, with profound product technology and customer accumulation. At present, in addition to helping domestic vehicle intelligent schemes and solutions to upgrade, the pace of internationalization of Iflytek has never stopped. At the earliest, we established cooperation with well-known universities and laboratories abroad, then discussed standards with well-known foreign institutions in the industry, and now, we are cooperating with many car companies to do overseas multilingual intelligent voice system projects.
At present, in the process of internationalization, we have achieved the landing and mass production of many products. Today, I want to share with you the theme of Iflytek Intelligent Vehicle Multilingual Interactive System, which helps Chinese cars go to sea.
The first part will be used as an introduction to substitute everyone into the closed-loop scene of voice interaction centered on user experience. At present, time has become a scarce resource that companies compete for. In our daily life, on average, we spend about two hours in the car every day. What can we do in these two hours? Is such a long time a happiness or a burden for us? At present, the intelligent network has covered the whole scene of life in the car, and both the car companies and the suppliers’ colleagues are making efforts in the field of intelligent cockpit.
In recent years, the development and breakthrough of artificial intelligence technology has realized the landing of many scenes, and at the same time, the landing of scenes has also brought about the improvement of vehicle intelligence and personalization. Nowadays, the concept of car has evolved into an intelligent mobile space. In this process, we will expect the car to become our partner, so it is very important for the car to understand us and communicate with us.
At present, the main entrance of intelligent interaction scene is voice, so it is very important to make voice understandable, but it is not easy to do this. In order to make human-computer interaction smoother, more natural and safer, we must first create a closed-loop technology, and Iflytek has achieved a closed-loop technology in voice technology. On this basis, we have also done a lot of in-depth interactive experience thinking in the automobile scene.
What kind of interaction is what we want? I think, first of all, it is simple, and what can be solved in one sentence goes without saying two words, and then it is intelligent, safe and humanized.
Image source: Iflytek
Under this framework, the overall solution of Iflytek voice is also developing gradually. At first, we need to activate the voice function by pressing keys or voice wake-up. Later, it evolved into direct command and interaction, and then developed to the present "visible and spoken". Voice interaction has become more and more important in the process of intelligent cockpit and vehicle intelligence, and the voice interaction mode has been evolving.
Using multilingual products as boosters to help national cars go to sea.
There are many weapons and bright spots for Chinese cars to go out to sea, and intelligence is bound to be one of the sharp weapons for Chinese cars to go out to sea at present. At present, the "killing" in the domestic market is already fierce. Under such circumstances, we hope to open up overseas markets by virtue of the intelligent advantages of domestic vehicles.
Voice is playing an increasingly important role in automobile intelligence, and intelligent voice system has gradually become the standard of smart cars. At present, Iflytek adopts the latest generation of overseas "cloud+terminal" automotive intelligent interaction solution, and has actually deployed many cloud sites overseas, which can connect with more information sources, thus enhancing the overseas automotive voice interaction experience.
If our overall plan is summed up in three phrases, it is
Scheme modularization, interactive localization and feature enrichment
.
The scheme is modular, that is, it can provide the overall solution of cloud+terminal, and can also be disassembled flexibly according to customer’s needs, thus ensuring that the car also has intelligent voice interaction function in foreign weak network and no network environment.
Secondly, interaction localization, all the phonetic materials in our scheme are provided by native speakers, so as to ensure that the overall experience and design of phonetic interaction conform to local language habits.
Third, the speech features are rich. Although the speech seems to be a small module, in fact, the speech module alone contains modules such as recognition, awakening and synthesis. In fact, there are different phonetic features under each module, and only enough phonetic features can support the upper layer to create more interactive experiences.
As an artificial intelligence company, Iflytek has accumulated enough experience and technology in related fields, especially under the advantage of our voice function, and has made many achievements. In terms of overseas multilingualism, Iflytek has won the first prize in international multilingual related competitions for many times in the past two years.
In terms of technology, we insist on independent research and development. At present, Iflytek Group reserves as many as 60+ overseas languages, covering nearly 100 countries and regions around the world. At present, Iflytek has the ability of 10+ overseas mainstream languages in the automobile field, which can cover countries and regions where the current automobile factories go to sea, such as Europe, the Middle East, South America, Southeast Asia, etc., and it is expected to reach 30+ languages within three years.
We have rich practical production experience overseas. At present, Iflytek has cooperated with many car companies such as SAIC, Chery, Chang ‘an and Great Wall. Many overseas best-selling models have been equipped with Xunfei voice, and mass production has been realized in Europe, South America and the Middle East, so that the world can hear the voice from China.
Iflytek hopes to join hands with eco-partners in the industry to create a high-quality intelligent travel experience.
(The above content comes from the keynote speech "Intelligent Vehicle Multilingual Voice Interaction System Helps Independent Brands Go to Sea" delivered by Zhang Ruizhi, Deputy Director of Iflytek Intelligent Interactive Product Line at the 2023 China Automobile and Parts Summit Forum hosted by Gaspar on February 23rd, 2023. )
According to the Spanish newspaper El Paí s reported on the 11th, on Friday, local time, Spanish prosecutors formally sued Barcelona La Liga for sports fraud and commercial corruption, involving 7.3 million euros (about 53 million yuan).
The accused included two former club presidents, Sandro Rosell and Josep Bartomeu, who were suspected of bribing former Spanish Football Association officials to gain partiality in the match.
After learning this news, Barcelona’s arch-rival Real Madrid Club immediately announced that it would hold an emergency board meeting to decide how to respond to the incident.
Laporta, current president of Barcelona.
In February this year, many Spanish media reported that Barcelona was in big trouble, and Spanish prosecutors were investigating its commercial corruption and violation of fair competition.
Sure enough, on Friday, local time, Spanish prosecutors formally sued Barcelona, accusing the latter of colluding with Jose Negreira, former vice chairman of the Spanish Football Association’s referee technical committee, involving a total amount of 7.3 million euros.
The referees’ technical committee is usually responsible for assigning referees for various competitions of the football association, selecting which referees will enforce the law in which post, and selecting referees to participate in international competitions.
Spanish "National News" report screenshot
According to the prosecution’s report, based on an oral secret agreement, two former presidents of Barcelona, Rosell and Bartomeu, remitted about 7.3 million euros to the consulting company owned by grella from 2001 to 2018, in order to seek "favoritism" in the penalty and result of the competition.
Rosell, Bartomeu and two other former Barcelona executives were charged with commercial corruption, unfair management (using partners’ money for illegal purposes) and forging business documents. Once convicted, they will go to jail.
It is worth noting that laporta, the current president of Barcelona, has not been charged. He served as the president of Barcelona from 2003 to 2010, but denied any illegal acts.
Team coach Harvey revealed in an interview that he had already communicated with laporta. "This is the responsibility of the management. He told me not to worry, we just need to focus on football."
Spain’s El Pais pointed out that this investigation originated from a tax inspection, and Negreira told the Spanish tax authorities that Barcelona paid the money in order to have a "neutral" penalty in the competition.
He also said in an interview with Spain’s radio Searle that he would never be partial to Barcelona when assigning referees. His job is just to help the club as a consultant and tell them how players should behave in the face of various referees.
Previously, Barcelona officials had a similar statement, saying that the club only paid an "external consultant" who provided them with "technical reports related to professional referees" and called it "a common practice of professional football clubs".
However, the Spanish prosecutor still considers the amount of 7.3 million euros suspicious because it is nowhere to be found in the club’s articles of association and has not been approved by the shareholders’ meeting.
The Associated Press (AP) analysis believes that it is indeed a routine operation in international football to obtain referee technical reports, and clubs can purchase or prepare relevant information from external companies.However, it is not a routine operation to provide large sums of money to insiders of Spanish referee law enforcement agencies to obtain reports.
Up to now, Barcelona Club has not issued the latest statement on this matter. However, an anonymous club executive told Reuters that the club had "anticipated" the accusation. "This is only the preliminary investigation and hypothesis of the prosecution, and the judicial investigation has just begun. The club will fully cooperate, but we have never bought any referee and never tried to influence the decision of any Football Association official. "
In response to the corruption scandal in Barcelona, the first to take action was its arch-enemy Real Madrid Club. The latter announced on the 11th that the board of directors will be held on March 12th local time.
Real Madrid fan magazine "Madridista Real" reported that the board of directors of Real Madrid may choose to "sever relations" with Barcelona Club, and may even decide to appear as a private prosecutor in future court trials.
