New brand, new experience, test drive Auchan COS 1 (Kesai)




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The exterior design of Changan Auchan X5 is full of sense of movement. The front face adopts radical polygonal air intake grille with sharp LED headlights, creating a strong visual impact. The body lines are smooth, and the overall style is youthful and dynamic, showing the perfect combination of fashion and strength.
Changan Auchan X5 has a body size of 4490*1860*1580mm and a wheelbase of 2710mm, which provides spacious seating space for the car. The car’s side lines are smooth and dynamic, with 18-inch rims and tyre size’s 225/50 R18, showing the sports style and good handling performance.
The interior of Changan Auchan X5 adopts a simple and modern design style, with a central control screen size of 10.25 inches, which provides rich multimedia functions and navigation systems and enhances the driving experience. The steering wheel is made of leather, which feels comfortable and supports manual adjustment up and down to meet the needs of different drivers. The seat is made of leather/fabric mixed material. The main seat has the functions of front and rear, backrest and height adjustment, while the auxiliary seat supports front and rear and backrest adjustment. The rear seat also supports proportional reclining, which improves the practicality. The car is also equipped with USB and Type-C interfaces, one in the front row and one in the back row, which is convenient for passengers to charge and connect equipment.
Changan Auchan X5 is equipped with a 1.5t L4 engine with 188 horsepower, with a maximum power of 138kW and a maximum torque of 300 N m.. With the 7-speed wet dual-clutch gearbox, the vehicle performs well in power output and ride comfort.
In his evaluation, he specifically mentioned the design, and he thought that the orange embellishment made the car look more sporty and energetic. Indeed, the design of Changan Auchan X5 is very attractive. The orange embellishment not only increases the sense of movement of the vehicle, but also gives it more vitality.
New energy foresight (ID: xinnengyuanqianzhan) original
Wen Shu cong cong
Make up and be smooth
A few days ago, a mysterious car appeared near Xiangyun Town, Shunyi, Beijing. The car body is tightly wrapped, but it is not difficult to see through its unique lights that this car is the brand-new car of Xpeng Motors "MONA" which will debut at the 2024 Beijing Auto Show.
Source/New Energy Prospective Shooting
In February of this year, the test spy photos codenamed "MONA" were exposed by many media platforms.
Source/He Xiaopeng Weibo New Energy Prospective Screenshot
As the listing of "MONA" approaches, it may change the dilemma of Xpeng Motors’s weak sales in the "new force of making cars".
Xpeng Motors sold 9,026 vehicles in March, and the cumulative sales in the first quarter reached 21,800 vehicles. According to the sales target of 280,000 vehicles in Xpeng Motors in 2024, less than 7.8% of them have been completed at present, and the pressure in the last three quarters can be imagined.
It is worth noting that Xpeng Motors’s sales performance is not good, and its performance situation is not optimistic. In 2023, the net loss of Xpeng Motors reached 10.38 billion yuan, with a year-on-year increase of 13.6%.
Faced with the double pressure of sales and revenue, Xpeng Motors, which shouted "the first year of the knockout", urgently needs a "cardiotonic".
01
Sales in the first quarter underperformed the market.
According to the latest sales data released by Xpeng Motors, although it increased by 20% year-on-year, Tucki once again underperformed the market. You know, in 2021, Xpeng Motors once topped the list of new forces with an annual sales of 98,000 vehicles.
Looking back, in the first quarter of this year, the top three seats in the "new forces to build cars" were asking for boundaries, ideals and zero running. Among them, as a "new force", the delivery volume in the first quarter was 85,800 vehicles, up 636.27% year-on-year; The ideal, which was once as famous as Wei Lai and Tucki, has now "soared", with a delivery volume of 80,400 vehicles in the first quarter, a year-on-year increase of 52.9%; The zero-run car, which has been behind Tucki for several years, although there are still no more than 10,000 models at present, its market potential can not be underestimated according to the data of its delivery volume of 33,400 vehicles in the first quarter, with a year-on-year increase of 217.92%.
As a result, the once three-legged pattern of "Wei Xiaoli" has long since ceased to exist.
In addition to the increasing number of new car-making forces in the new energy market, the "second generation of cars" such as Extreme Krypton, Deep Blue and Lantu, which are backed by traditional car companies, are gradually getting better and gaining market share.
Under the fierce market competition, automobile products are compared by consumers under a "magnifying glass". Xpeng Motors’s own product weakness and sales service system are slowly emerging.
In terms of intelligence, as one of the first new forces to enter the market, Tucki once won a wave of market dividends by virtue of its P7 all-voice in-vehicle system and long battery life. However, in the past two years, Xpeng Motors, which still preaches "smart driving", not only has no obvious advantage in the actual expenditure on R&D, but also has a serious loss of R&D personnel.
Source/Wu Xinzhou Weibo New Energy Prospective Screenshot
In the second half of 2023, Xpeng Motors frequently lost its R&D "veteran". With the departure of Wu Xinzhou, vice president of Xpeng Motors Autopilot, the responsible persons of perception, decision-making and laser radar have also left. Recently, according to the interface news, Liu Yilin, senior director of Xpeng Motors Autopilot, will leave his post.
As a result, Xpeng Motors’s intelligent moat is thin.
Zhong Shi, an auto analyst, told New Energy Foresight, "Since Wang Fengying entered Tucki, Tucki has been undergoing an all-round organizational restructuring, but this internal rectification will take time and will affect its current performance to a certain extent; At the same time, Tucki is also somewhat weak in product strength, but from the planning of Tucki, it is actually slowly adjusting. This year, Tucki’s new products may improve after they are listed. "
02 once the explosion, into a dark moment.
However, at present, Xpeng Motors’s existing models have not formed a fighting force, and won sufficient time for its new products to appear and climb. Even in this sales report, Tucki P7, an explosive model that Xpeng Motors once prided itself on, has played the role of disappearing.
According to the statistics of the third-party platform, P7, once the "Hua Dan" in Xpeng Motors, has experienced a step-by-step sales performance since its listing, and will hold the title of the new power pure electric vehicle in 2021. However, this good time didn’t last long. Since the second half of 2023, the sales volume of Tucki P7 began to decline all the way. In February this year, the retail volume was less than 1,000 vehicles, which was a waist-cutting decline from the previous month, reaching 113.3%.
Source/Xpeng Motors official website New energy forward-looking screenshot
Sales declined, but the number of complaints increased, mainly focusing on issues such as battery life discount and power battery failure. At the beginning of November last year, 290 owners of Tucki P7 jointly sent a letter to He Xiaopeng, CEO of Xpeng Motors, expressing their dissatisfaction with the unfulfilled OTA upgrade.
To make matters worse, according to incomplete statistics, there have been many spontaneous combustion incidents in P7, Tucki since 2024.
Tucki P7′ s "reputation" is not as good as before.
Perhaps based on this, Tucki P7 has not been found in many Xpeng Motors stores in Beijing. However, due to the listing of Xiaomi SU7 and the steady improvement of sales of the new M7 in the world, the passenger flow of many Xpeng Motors stores is only single digits, and at the same time, it is obviously less than that of Xiaomi and Huawei.
In fact, since the first model of Xiaomi, SU7, was officially put on sale on March 28th, all major new brands have been impacted to some extent, but Xpeng Motors’s feedback on this matter seems to be particularly obvious.
However, Zhong Shi said, "The listing of Xiaomi SU7 will have a certain impact on Tucki P7 in the future, but not so soon. After all, the current delivery capacity of SU7 is not enough, and it takes time to climb the production capacity. Therefore, in the absence of sharing more market share, SU7 during this period will basically not pose too much threat to the market. "
In response to the current and expected competitive pressure, it has become Xpeng Motors’s choice to rush into the "wave of price reduction". On April 1st, Xpeng Motors issued a statement on the official platform, stating that from April 1st to April 30th, the 2024 Tucki G9 will start the subsidy for smart driving, and the current car will be reduced to a maximum of 20,000 yuan.
On April 15th, a poster of "Tucki P7 reappears in rivers and lakes" was circulated on multi-media platforms. The contents of the poster showed that the original price of a version of Tucki P7 was 239,900 yuan, and now the comprehensive preferential price is 140,900 yuan.
Source/new energy forward-looking readers for the picture
Informed sources told New Energy Foresight that this is a qualified customer price in Shenzhen, but the quantity is small, and the model is a silver low-profile version.
As a result, all the models in Tucki have joined the army of price reduction, and even the P5 and P7 in Tucki have dropped to less than 150,000 yuan, which overlaps with the upcoming "MONA" price.
In addition, putting pressure on dealers has also become an "open plan" for Xpeng Motors to cope with market competition. However, many insiders said that the advantage of the dealer model lies in the double benefits when the products are competitive; When the product strength is not strong, the main engine factory will also be under double pressure.
03
In the eventful "spring", Tucki bet on the brand new MONA.
Recently, influenced by the good news that Tucki G9 went to sea, Xpeng Motors rebounded in the secondary market. However, under the background of intelligentization and electrification sweeping the automobile market, Xpeng Motors was suppressed by the world, ideal and Weilai, and pursued by Xiaomi SU7, Extreme Krypton, Deep Blue and Lantu.
Source/Xpeng Motors official website New energy forward-looking screenshot
In the first year of the knockout, Xpeng Motors moved forward under heavy pressure.
In contrast, some weak brands of new forces gradually marginalized, and finally ended up losing the market, such as Gaohe, Aichi and Weimar. New energy foresight found in several shopping malls in Beijing that the former Gaohe exhibition hall was empty, with only a few dusty Gaohe cars.
Ren Wanfu, an auto analyst, told New Energy Foresight, "In 2024, even in the next 1-2 years, due to the efforts of traditional car-making enterprises in new energy, the current market will be squeezed. In this case, it will accelerate the withdrawal of some weak new energy brands, but in fact this is a good thing."
In Ren Wanfu’s view, only by giving some superior resources and technologies to enterprises that have really made achievements can we face international competition. Gaohe is only one of them, and there may be other marginalized new forces making cars one after another in the future.
Cui Dongshu, secretary-general of the Federation, also said, "The current complicated automobile market situation will accelerate the elimination process of some weak brands with small sales volume and tight capital chain to a certain extent."
Xpeng Motors has stepped up its pace and laid out its market in various directions.
He Xiaopeng, CEO of Xpeng Motors, said in an internal letter to start construction in 2024 that "2024 is the year when the accumulation of products and technology platforms in Xpeng Motors broke out. Tucki has planned 30 cars in three years, and recruited about 4,000 people in 2024, investing more than 40% of research and development expenses. "
According to the official plan of Xpeng Motors, the first models will be launched in the 150,000 class and over 300,000 class respectively this year. The 150,000-yuan category is the brand-new brand MONA that Xpeng Motors cooperates with Didi.
On February 29th, Xpeng Motors officially announced that it had signed a technical cooperation agreement with Volkswagen for joint development of platform and software, and announced that it would jointly develop two B-class pure electric vehicles specially for China market, which will be officially launched in 2026.
This is not the first cooperation between Tucki and Volkswagen. At the end of last year, Volkswagen spent 5 billion yuan to acquire a 4.99% stake in Xpeng Motors and formally became a shareholder in Tucki.
Overseas layout is also the road to redemption for Xpeng Motors. Xpeng Motors has reached strategic cooperation with five local dealer groups in five markets in the Middle East and Africa, including UAE, Egypt and Lebanon. According to the plan, Xpeng Motors will also expand into other European markets including German, British, Italian and French markets during the year.
The leader who has been in the forefront of new power brands for many times with technical labels is now struggling below the average sales volume. In 2024, whether Xpeng Motors, with its large-scale, intelligent and international layout, can usher in a new turning point in brand development will continue to be concerned.
* The title map comes from vision china.
* Disclaimer: In any case, the information or opinions expressed in this article do not constitute investment advice to anyone.
The outline of can be described as more suitable. Generally speaking, the front shape of the new generation Mercedes-Benz GLB has become more tough, and some protruding lines have been added to the hood, which looks quite muscular. The halogen headlights on both sides are quite cheap, and they look very energetic after the headlights on both sides are lit. The side waist is still the unique overall design of Mercedes-Benz, and the enchanting figure is displayed incisively and vividly! In the tail design part, Mercedes-Benz GLB adopts many popular design elements, and the split taillight design of the new car is more beautiful.
The interior style of Mercedes-Benz GLB is quite advanced, and the visual effect is patchy without losing the sense of hierarchy. In similar price models, this design can make people stand out. The steering wheel is made of leather, which feels good and is equipped with shift paddles, which is very fun to drive. In the central control room and the door handle, a lot of plastic and leather materials are used to cover and wrap it, which makes it feel scientific and technological. It is equipped with a 10.25-inch LCD screen with clear display and relatively young design. The front row is also equipped with an automatic air conditioning control system to freely debug the most comfortable space atmosphere. The seat is surrounded by two fists, which can firmly grasp the family.
Mercedes-Benz GLB has a length of 4638mm, a body width of 1834mm and a wheelbase of 2829mm, which is quite satisfactory. In the same class, the wheelbase of Mercedes-Benz GLB ranks 114th. As an SUV, its body size does not occupy much advantage in its class, and its internal seating space is only basically enough. After all, it is limited by the length and shape of the body. Mercedes-Benz GLB modified GLB 220 4MATIC 7-seat skylight to provide a larger view, which can create a better visual environment and good sensitivity for the rear passengers and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume of Mercedes-Benz GLB ranks 34th. It can basically meet the luggage space for family travel. But there is no extra hidden storage space.
Mercedes-Benz GLB modified GLB 220 4MATIC 7-seat adopts 2.0 engine, with maximum horsepower of 190 and peak torque of 300, matching wet dual clutch (DCT) gearbox. The whole power parameters are superior in power performance among engines of the same class, which can provide better power performance. Mercedes-Benz GLB’s official measured zero-acceleration score is 8.6S, ranking 174th among more than 800,000 SUV models.
The active/passive safety configuration of Mercedes-Benz GLB is complete, includingAutomatic parking、Zero tire pressure endurance tire、Automatic parking、Steep slope descent、hill start assist control、knee airbag、HUD head-up display、Anti-lock braking (ABS)、Braking force distribution (EBD/CBC, etc.)、Brake assist (EBA/BAS, etc.)、Traction control (ASR/TCS, etc.)、Active noise reduction、Engine start and stop、Side safety air curtain、Wireless charging of mobile phone、night vision system、LED daytime running lights、Forward reversing radar、Tire pressure monitoring、Steering wheel heating、Body stability control (ESP/DSC, etc.)、Rear reversing radar、Fatigue reminder、Remote parking、Child seat interface、Lane keeping (LKAS)Equal configuration.
Among them,Automatic parkingYou can avoid stepping on the brakes for a long time or needing to pull frequently;Steep slope descentCan safely pass through steep slope road conditions at low speed;knee airbagReduce the injury of the car interior to the occupant’s knees in the secondary collision.
In addition to the above description, we can also go to the Easy Car Forum to browse more real car feedback from actual buyers, or use our experience.
High power generation fraud type reminder
The "May Day" holiday is approaching. Every holiday, fraudsters are also eager to move. New scams are constantly emerging, old scams are constantly updated, and fraud routines are constantly emerging, which makes it impossible to prevent. To this end, Qingcheng anti-fraud summarizes the following types of high-incidence fraud, and asks the general public to be vigilant and not to be deceived.
Brush rebate category
Fraudsters will post part-time brushing praise tasks through SMS, phone calls, various social software, short videos and mailing fake lottery tickets, and pull victims into designated Alipay and WeChat group chats.
When the victim joins the group chat, the fraudster will entice the victim to download the fake brushing APP to do the task. At the beginning, fraudsters often cheat the trust of the victims by distributing some small tasks of praise and attention. When the time is ripe, they will guide the victims to continuously increase their investment.
Once the victim starts to do a large amount of "advance" work, the fraudster will refuse to refund the money to the victim on the grounds of needing to do a single task or entering the wrong bank card number, and ask the victim to continue to do the task to correct the so-called "mistake" until the victim realizes that he has been cheated.
Police tips
It is illegal to swipe the bill online. Don’t trust the information of part-time swiping the bill to get the rebate on the internet, and don’t trust the liar’s refund promise with luck to avoid a serial scam.
Flight return and change category
Fraudsters will pretend to be airline customer service, send text messages or make phone calls, claiming that the flight booked by the victim is about to be postponed or cancelled, and they should change the ticket or refund the ticket to the victim.
Once the victim believes it, the fraudster will ask the victim to provide the Alipay account number or bank card number, and then ask the victim to verify the personal credit information on the grounds that the provided account number or card number cannot be collected. After that, the fraudsters will let the victims download various video conference apps, open conference rooms, and ask the victims to turn on the screen sharing function to help the victims "verify the capital". Usually, the victim is required to open his own mobile banking, check the account balance, and let the victim transfer all the cash to one of his bank cards.
During this period, fraudsters will steal the victim’s bank card number, bank card password, SMS verification code and other important information through the screen sharing function, and take the opportunity to steal the victim’s bank deposit. Sometimes, victims are also required to transfer all their deposits to a capital verification account claiming to be the People’s Bank of China, and claim that they will automatically return the money after capital verification. As everyone knows, the victim’s funds are gone forever.
Police tips
The airline ticket refund and change business must be handled by logging in to the airline’s official website or calling the official phone number. You should not blindly trust the strange customer service phone number. If necessary, you can call the official phone number of the relevant airline to confirm. Remember not to turn on screen sharing and remote collaboration easily. This operation will make you reveal important personal information, such as bank card account number, password, mobile phone verification code, etc., and make your property suffer losses.
Pretending to be an enterprise customer service cancellation service class
Fraudsters will pretend to be corporate customer service to make a phone call, claiming that due to the victim’s misoperation, they have opened the services such as Million Guarantees, JD.COM White Slips, VIP, etc. If they don’t cancel the above services, they will generate additional charges every month to induce the victim to download the designated conference APP, participate in video conferences, and open screen sharing.
Subsequently, the fraudster will induce the victim to transfer the money in his bank card to the designated "safe account" on the grounds of identity authentication, ensuring the safety of funds, and closing the automatic deduction fee, so as to be cheated.
Police tips
If you receive a call from a well-known customer service company, don’t be credulous, let alone transfer money and remit money. Services such as Million Guarantees and JD.COM White Stripes are provided by the government free of charge. Even if they are charged, they should be verified with the official customer service in the APP.
False procurement category
Fraudsters pretend to be purchasing personnel of various enterprises and units, and contact merchants by telephone and WeChat, claiming to purchase a large number of goods from merchants during the holiday season.
During the procurement of materials, fraudsters will ask for a "special material" and ask the victim to buy related items from the designated "special material supplier". (During this period, in order to gain trust, fraudsters will also provide forged documents with official background, contracts and false transfer screenshots.)
The so-called "special material supplier" will let the victim pay the deposit or payment in advance on the grounds of paying first and then shipping, so as to achieve the purpose of defrauding money.
Police tips
Enterprises and units will strictly implement the contract procedures when purchasing materials, so don’t trust this "air-to-air" telephone order and advance payment method. You can’t remit money easily in any situation where you pay the deposit first and then do things. You must try to verify the identity of the other party before you think twice.
False investment and financial management
This kind of fraud is often that fraudsters first master the special groups with investment and financial management needs through the Internet, and then carefully set up scams to implement accurate fraud. The main ways are: relying on various social and video software to actively contact the victims and build trust, and some in the name of the investment master team; Some play the cards of love and marriage, and then commit fraud by mastering inside information.
Some fraudsters will also ask the victims to help operate their own investment accounts, and take the opportunity to let the victims see the high returns (these investment websites have been controlled by fraudsters and can control the background profit data at any time), so as to induce the victims to actively participate in the investment.
Subsequently, the fraudster will induce the victim to invest in the false investment platform, and the small amount of investment in the early stage will get high returns. After the victim has invested heavily, the fraudster will refuse to withdraw the cash from the victim for various reasons, such as asking the victim to pay high personal income tax, being found to have insider investment, paying a deposit, etc., and asking the victim to continue to transfer money until the victim realizes that he has been cheated.
Police tips
Remember, there will be no pie in the sky, and don’t believe in the scams that netizens say, such as "make sure you don’t lose money", "low cost and high return", "expert tutor’s advice" and "lovers build a love nest together" When investing in wealth management, you must download the investment APP that can be found on the official application platform. Anyone who asks you to transfer money to a personal account or the corporate account that asks for transfer does not match the name of the platform is likely to be a "black platform" forged by fraudsters. Be vigilant.
Pretend to be leaders, relatives and friends
Fraudsters will impersonate leaders, relatives and friends through hacking, forging friends circle and imitating accent tone, and make up false reasons such as buying air tickets, paying tuition fees and transferring fees to induce victims to transfer money to them.
During this period, in order to enhance the confusion of their own fraud, fraudsters will also forge false screenshots of receipts and payments, chat records and other supporting materials, thus reducing the psychological preparedness of victims.
Police tips
When chatting with leaders, relatives and friends on the internet, when it comes to borrowing and remittance, you must verify the identity of the other party in person or call me, and then make a decision after confirming the true identity.
Pretending to be responsible for corporate finance.
The fraudsters will pretend to be the relevant social accounts of corporate finance leaders, set up a temporary work group, and pull the accounting cashier of the enterprise into the group chat (except the accounting cashier, the accounts of other corporate leaders in this group are all impersonated by fraudsters).
During this period, fraudsters will imitate the tone of business leaders in the group and ask the company’s business to be discussed in the group in the future. After that, the accountant cashier will suddenly be asked to transfer money to the "designated account" on the grounds of paying the contract money to the partner.
Police tips
When the leader asks for transfer or remittance, be sure to confirm the real identity of the other party by telephone or meeting to verify before proceeding to the next step. Do not transfer or remit money easily.
Original title: "May 1 High Power Generation Fraud Type Reminder"
Read the original text
Publicity Department of the Communist Party of China Secretary-General Jing Hui
Zhang Hongsen, Deputy Director of Film Bureau of State Administration of Radio, Film and Television.
Jia Qi, Deputy Director of Film Channel Program Center
Jing Hui (first from left), secretary-general of Publicity Department of the Communist Party of China, and Zhang Hongsen (first from right), deputy director of the Film Bureau of the State Administration of Radio, Film and Television, presented certificates to the actors.
Movie network news (Graphic/Love Movie Sending and Learning Reporting Group) Following Wuxi and Shenzhen, the film channel "Love Movies" sent to learn action "held a special program of" Movies Love Qingdao "during the Spring Festival. Jing Hui, Secretary General of Publicity Department of the Communist Party of China, Zhang Hongsen, Deputy Director of the Film Bureau of the State Administration of Radio, Film and Television, Jia Qi, Deputy Director of the Film Channel Program Center, and other leaders attended the party. Hundreds of Qingdao filmmakers gathered together to congratulate the audience on their good luck in the Year of the Tiger. The appearance of Bo Huang, the Golden Horse winner, Chen Hao, and Zhang Di, the king of quick wisdom songs, made the atmosphere of the scene unprecedentedly warm. They not only sang movie songs in succession, but also reviewed many classic movie works through communication and interaction with the audience, which made the audience gain more film knowledge.
Bo Huang, the golden horse winner, sings and dances.
Chen Hao
Zhang Di, the King of Quick Wisdom Songs
Bo Huang rode the Golden Horse back to show off his singing voice "King of Quick Wisdom" and Zhang Di recalled his childhood life.
Bo Huang, the first Qingdao native star and the new winner of Golden Horse, sang the song "Mermaid" in his new album. Bo Huang, who won the title of film emperor, has changed her dress style greatly. Bo Huang, who is good at shaping the image of a nobody, made her debut in a fashion dress, accompanied by many hot girls, and her dance style was exaggerated and unrestrained, and her style transformation was amazing. At the same time, Bo Huang also played an interactive game with the audience, and three audience members recreated the scene of "Black Skin" running down the highway with bread in his mouth in Crazy Stone.
Sixteen film and television stars performed the movie scene sketch "Don’t Say That" on the spot. The sketch was based on Red Cliff, Crazy Stone, If You Are the One and Looking for Dust, and re-interpreted the highlights of these films by the "Dust Spirit" that touched China in 2004. The costume sketch "Journey to the East" arranged by seven stars, including Wu Gang, Zhang Shan and Zhao Baole, also attracted bursts of laughter from the audience.
This activity also invited Zhang Di, a famous "king of quick wits" in Taiwan Province, to perform on the stage. Zhang Di revealed that he was also from Qingdao. He went to Taiwan Province with his parents "inexplicably" when he was a child, and now he has returned to his hometown again. Zhang Di sang his nostalgia for his hometown with lyrics. Chen Hao, the heartthrob, also presented his new song Fortunately to the audience.
Wugang version of "Tang Priest"
Imitating the plot of "Giving birth to a horse" in Red Cliff in the movie sketch "Don’t Say That"
Qingdao-born stars gather to "send and learn" and "look for dust" to show Qingdao’s elegance
This evening’s "Love Movie" is based on a film "Looking for Dust" co-starred by 45 stars, which attracted many movie stars to congratulate the audience on the Spring Festival. Looking for Dust is a film carefully planned and filmed by the Propaganda Department of Qingdao Municipal Committee in 2009. The stars in the film include Tang Guoqiang, Ni Ping, Bo Huang, Xia Yu, Chen Hao, Huang Xiaoming and many other domestic first-line movie stars. Once the film was released, it won unanimous praise from the national audience, and all the crew members also won the group award of "Top Ten People Who Moved Qingdao in 2009".
[Film background]
On December 31, 2004, a middle-aged couple was entrusted by a friend to donate 50,000 yuan for the Indian Ocean tsunami disaster, leaving a pseudonym of "Dust". In the donation record of Qingdao Red Cross Society, this citizen with the pseudonym of "Dust" once donated nearly 200,000 yuan to many social welfare activities such as fighting SARS, the Kashgar earthquake in Xinjiang, the disaster area in Hunan, and treating leukemia children.
In January, 2005, Qingdao media launched a campaign to find "dust", and the reports for several days caused strong repercussions. The donor with the pseudonym "Dust" contacted the media reporter by telephone and said: He will never appear in public and is willing to be a "Dust". The process of finding "dust" has become an opportunity for Qingdao to dig and shape the urban spirit. The spirit of "dust" deeply touched the public, and more and more people left the names of "dust", "little dust" and "particle" after donating money. "Dust" has gradually expanded into a caring group and become a brand of Qingdao public welfare undertakings. Last year’s Wenchuan earthquake alone, Qingdao donated 297 million yuan in the name of "dust". "Dust" has evolved into "the conscience of a city" from the name written casually by a caring donor.
In 2009, the Propaganda Department of Qingdao Municipal Committee carefully planned and filmed the film "Looking for Dust", striving to reproduce the deeds of "Dust" and preach the spirit of "Dust".
At the end of the program, all Qingdao-born film and television actors took the stage to launch the "Dust" initiative to film and television actors all over the country.
[Movie Network ]www.1905.com exclusive manuscript, please indicate the source!
On October 8 th, Lectra Motors announced today that Lectra 07 EM-P and 08 EM-P The total number of large orders for the National Day holiday exceeded 8,000 units..
On September 8, the total delivery of 07 EM-P and 08 EM-P was over 100,000 vehicles.
According to the previous report of IT House, Lectra 07 EM-P was launched on May 17th, adopting Lectra’s second-generation design language and equipped with Lectra EM-P plug-in hybrid power system. The size is 4827/1900/1480 mm and the wheelbase is 2843 mm; The price starts at 169,800 yuan.
The 2025 LECK 08 EM-P was released on August 8, with a size of 4820/1915/1685 mm and a wheelbase of 2848 mm; Equipped with China’s first 7nm mass-produced self-developed chip "Longying No.1" (2 chips), the price starts at 179,800 yuan.
Shanghai securities news, a well-known domestic securities media, once described Xiaomi eco-chain enterprises in "Xiaomi Department": Real Bottleneck and Fantasy Valuation ":
1) Eco-chain enterprises are more like the OEM departments of Xiaomi’s product lines than independent operations;
2) Although the relevant founder is the largest shareholder, the actual control right behind the complicated shareholding structure still belongs to Lei Jun;
3) The high related party transactions make Xiaomi Eco-chain Company and Xiaomi more like a "family".
Since it is a "family", it is common to leverage each other for common development; But once the dependence is formed, it greatly increases the difficulty of capitalization.
As the largest ecological chain group in China, Lei Jun and many enterprises in its Xiaomi ecological chain once dreamed of going to the distant capital market. Now, they have to face the cold reality because the regulators are not stupid.
More than 20 days ago, the proposal of all-magic acoustic backdoor under Xiaomi Ecological Chain was rejected by CSRC, and the right and wrong of Xiaomi Ecological Chain and the ultimate trend of Xiaomi Empire were once again put before the public.
There are two main audit opinions of the M&A Committee of CSRC:
1) The company’s disclosure that the actual controller of Wanmo Acoustics has not changed in recent three years is not sufficient;
2) The sales and profit sources of Wanmo Acoustics are highly dependent on related parties.
If you don’t quite understand the meaning of these two sentences, then compare them with the three descriptions of shanghai securities news above.
In fact, this seemingly dull veto has dealt a fatal blow to Lei Jun and Xiaomi’s eco-chain, and also intuitively demonstrated many business dilemmas of eco-chain enterprises pointed out by the Shanghai Stock Exchange in its report:
Single product structure, serious related party transactions, lack of independent pricing power, excessive dependence of brands and channels on Xiaomi, and doubts about the stability of ownership structure …
The Shanghai Stock Exchange pointed out that "from the business, it is increasingly difficult for eco-chain enterprises and Xiaomi to be independent of each other; From the perspective of capital market rules, eco-chain enterprises may not be listed separately. " If Xiaomi is listed on the A-share market, it will face the problem of related party transactions, and the listing of eco-chain enterprises will face the question of independence.
Serious financial contact interviewed relevant people of Xiaomi Group, and no reply was received as of press time.
01
The backdoor is denied, whose magic acoustics?
The first reason why the CSRC vetoed the backdoor of Wanmo Acoustics is:The company’s disclosure that the actual controller of Wanmo Acoustics has not changed in the past three years is not sufficient.
Translate this sentence as follows:Tell me honestly, who is the boss of Wanmo Acoustics?
In fact, the matter itself is not complicated.
According to the equity change report disclosed by electroacoustic, Wanmo Acoustics was established in October 2013. In December 2016, Xiaomi began to invest in Wanmo Acoustics, mainly producing Xiaomi piston headphones for Xiaomi OEM.
Up to now, Gary Hsieh holds 20.9408% equity of Wanmo Acoustics by adding Hong Kong, HKmore, Wanmo Guanxing, Wanmo Yingren, Wanmo Renju, Wanmo Shuntian and Wanmo Hengqing, and is the actual controller of Wanmo Acoustics on paper.
According to the inquiry announcement, in the historical shareholding change of Wanmo Acoustics, People Better Limited once became the largest shareholder of the company, with a shareholding ratio of 33.32% and a majority of the board seats. The CSRC asked it to supplement whether the actual controller of the company has changed.
In this regard, Wanmo Acoustics replied that the change in shareholding ratio is only the adjustment of the red-chip structure, and the financial investors do not participate in the actual operation, and the actual controller has always been Gary Hsieh. However, supervision is still in doubt.
Why do regulators cling to this issue?
According to the understanding and application of Article 12 of the Measures for the Administration of Initial Public Offering and Listing of Stocks —— Opinions on the Application of Securities and Futures Law No.1 (Zheng Jian Zi [2007] No.15, hereinafter referred to as Opinions on the Application of Securities and Futures Law No.1), the CSRC defines the company’s control right as:
(Source: Official Document of CSRC)
Generally speaking, the identification of the actual controller is based on the principle of "substance is more important than form" and combined with the specific analysis of individual cases.
There are two unavoidable problems:
1) Is the big boss of the company Xiaomi or Gary Hsieh? This is related to the change of ownership structure.
2) Who has the final say in the actual operation of Wanmo? Is it the millet that hatched it, or Gary Hsieh?
According to the description of the absorbed party in the electro-acoustic absorption scheme, People Better Limited was once the largest shareholder of Wanmo Acoustics and held a majority of seats. According to public information,People Better Limited is a subsidiary of Xiaomi Technology Co., Ltd., and the actual controller of Xiaomi Technology is Lei Jun.
(Source: A total of electroacoustic history announcements)
Shunwei, another shareholder of Wanmo Acoustics, Xu Dalai is the actual controller and the former non-executive director of Xiaomi Technology, but as we all know, Lei Jun is the big boss of Shunwei Capital.
(Source: Historical Announcement)
Back to July 31st, 2017, Xiaomi’s People Better Limited and Shunwei TMT(HongKong) Limited invested 16,611,600 yuan and 10,509,300 yuan respectively, holding 33.22% and 21.02% of the shares, with a total holding of 54.24%, and the proper largest shareholder plus the actual controller.
(Source: A total of electroacoustic history announcements)
After several rounds of capital increase and equity transfer,Up to now, the shareholding ratios of People Better Limited and Shunwei TMT(HongKong) Limited are 11.15% and 7.19% respectively, making a total of 18.34%, second only to Gary Hsieh’s 20.9408%.
What is the inner feeling behind the arrangement and change of this ownership structure? Is there a proxy? As a result, Gary Hsieh is only the nominal actual controller? After the evaluation benchmark date announced in the draft merger plan, People Better Limited and Shunwei TMT(HongKong) Limited continued to reduce their shareholding ratio. What is the purpose?
The answers to these questions are the core of the regulatory authorities’ continuous questioning of the actual controller of Wanmo Acoustics.
02
Business dependence and related party transactions rely on Xiaomi to make money?
Regarding the second question that the CSRC is concerned about:The sales and profit sources of Wanmo Acoustics are highly dependent on related parties.This problem is also unavoidable for any party.
Backed by Xiaomi’s powerful channels and traffic, the compound growth rate of Wanmo Acoustics revenue in the past three years is as high as 47%.
However, this performance growth has also caused Wanmo Acoustics to rely on Xiaomi’s performance.
During the reporting period, the sales proportion of the top five customers of Wanmo Acoustics in 2016 -2018 was 86.01%, 83.17% and 83.54% respectively. Among them, Xiaomi Group is a related party and the company’s largest customer, with sales accounting for 59.45%, 64.24% and 60.12% respectively.
You can understand that if there is no Xiaomi, the performance of Wanmo Acoustics will collapse by at least half.
Moreover, such high correlation and dependence also lead to the lack of autonomy in sales channels and product pricing of Wanmo Acoustics:
It is this dependence and lack of relative autonomy in the main business that determines profits that makes Wanmo’s profitability lower than that of similar companies.
According to the report of Securities Market Weekly, the historical data of Wanmo Acoustics shows that,The gross profit margin of ODM headphones is 23.89% to 27.56%, while that of OBM (private brand) headphones is 33.59% to 38.14%.
In the case that ODM accounts for more than half of the revenue (57.65% in the first half of 2019), most of the surplus value of Wanmo acoustic products is "deprived" by downstream customers, namely Xiaomi.
Business dependence, related party transactions, combined with the CSRC’s questioning of the actual controller of Wanmo Acoustics, it is not difficult for us to understand the real intention of the regulatory authorities to be so cautious.
Behind this is actually a cliche:Why do regulators attach so much importance to related party transactions?
Due to the sales and purchases with related parties, there may be accommodation or even fraud in terms of price, payment method and account period. A large proportion of related party transactions will distort the company’s financial data, which is not conducive to investors’ accurate judgment. At the same time, there are risks such as interest transfer, which is likely to damage the interests of listed companies and thus the interests of investors.
In order to protect the interests of investors, especially small and medium-sized investors, the regulatory authorities are particularly strict in the disclosure management of related party transactions.
However, as an independent enterprise, Wanmo Acoustics is not convincing enough in its sustainable management ability and independence.
03
Capitalization is difficult. Is the label "Xiaomi" an assist or an obstacle?
The problem of magic acoustics is also common in Xiaomi ecological chain enterprises:
1) The adjustment of ownership structure has experienced the changes in equity process from Xiaomi Holdings to Xiaomi’s shareholding;
2) In terms of business structure, Xiaomi is both a related party and the largest customer.
According to the report of Shanghai Stock Exchange, Huami Technology also has the same subtle equity arrangement as Wanmo Acoustics. According to its prospectus, the company’s largest single shareholder is Huami CEO Huang Wang, holding 39.4% of the shares; Shunwei Capital holds 20.4%, and Xiaomi’s fund People Better limited holds 19.3%. Shunwei Capital and Xiaomi are controlled by Lei Jun.. Therefore, although Huang Wang is the largest natural person shareholder, Lei Jun’s consolidated shareholding ratio is 39.7%, which has surpassed Huang Wang.
In addition, judging from the disclosed prospectus, the performance of Huami also reflects that Xiaomi is highly dependent on the eco-chain company: in the first three quarters of 2015, 2016 and 2017, the revenue contributed by mi band to Huami Technology was 870 million yuan, 1.434 billion yuan and 1.068 billion yuan respectively, accounting for 97.1%, 92.1% and 82.4% of Huami Technology’s revenue in the same period.
Coincidentally, Roborock, another typical enterprise of Xiaomi Eco-chain, also experienced repeated inquiries and verification by the regulatory authorities before listing in science and technology innovation board.
According to the prospectus, Roborock’s gross profit margin in recent three years was 19.21%, 21.64% and 28.79% respectively, while Cobos’s gross profit margin remained at around 36%. In terms of splitting, the gross profit margin of its own brand products is 42.06% higher than that of Cobos, but the gross profit margin of "Mijia Robot" produced for Xiaomi is 14.99%, which lowers the average gross profit of the company.
In addition, there are ten business risks related to Xiaomi’s cooperation mode in the prospectus, involving a large number of related transactions, ODM business dependence, foundry selection and so on.
It can be seen that the two fatal problems of the rejection of Wanmo Acoustics also exist in Roborock and Huami Science and Technology.
Looking back on the development of Xiaomi’s ecological chain, Xiaomi and the ecological chain company have achieved mutual success.
Starting from Xiaomi itself, the products of these eco-chain enterprises support the high efficiency of Xiaomi’s offline channels and greatly share the operating costs of offline stores; As for the "world’s largest intelligent hardware IOT platform" planned by Lei Jun for Xiaomi, the mobile phone is only one of the terminals, and the "data" and "control" of products of a number of eco-chain enterprises are also the core of the platform.
To this end, Xiaomi’s approach is:Investing in eco-chain companies, splitting the product departments that should exist into eco-chain companies, and finally making Xiaomi’s shareholding equal to that of the founders of eco-chain companies through ingenious equity design, thus achieving the status quo of controlling these eco-chain companies and seemingly "independent".
According to this capital path, "eco-chain enterprises" will be listed independently, and Xiaomi will convert the business income of its multi-product lines into investment income. At the same time, there will be a number of listed companies in the whole system of Xiaomi, which will open up new space for the capital operation of Xiaomi.
This is the capital imagination of Xiaomi and its ecological chain.
But in the process of capitalization, the disadvantages of ecological chain are gradually emerging:
From this perspective, the independent development of eco-chain enterprises may be a good wish from the beginning.
THE END
This article is written bySerious finance and economicsOriginal production, please do not reprint without permission.
Wen | Fu Jie♀
[XCAR domestic new car original]
Recently, Land Rover officially announced that Land Rover’s 2015 Range Rover Sport Edition will be launched in January 2015. The biggest change of the new car is the addition of a model equipped with a 3.0L V6 diesel engine and diesel hybrid. It is reported that the 2015 Range Rover Sport Edition will provide 7 models to choose from, with a price range of 988.8-1.818 million yuan.
Tip: The 2015 Range Rover Sport Edition will be launched in January next year; Add body color and power; The price range is 98.8-1.818 million.
The newly-added Range Rover Sport diesel vehicle is equipped with a 3.0L SDV6 engine, while the diesel hybrid vehicle is composed of a 3.0L SDV6 engine and a motor that can output 35kW(48Ps). The comprehensive maximum output power is 250kW(340Ps), the peak torque is 700Nm, and its comprehensive fuel consumption per 100km is 6.5L/100km. The power systems of other models remain unchanged.
It is reported that in addition to the new diesel version, the 2015 Range Rover Sport Edition also adds three body colors: Aruba Grey Silver, Montachino Red and Kaikula Brown. In addition, the new model can also be equipped with digital TV and Meridian surround sound system.
Editor’s comment:The launch of the new model will expand the product line of Range Rover, and the new car will provide consumers with more choices in power, configuration and body color. At the same time, it can also stimulate new car sales to a certain extent.
Related content review:
1.198 million Range Rover Sport Hybrid Model Listed in Chengdu
[car home Industry] On January 13th, 2021, the intelligent car system "Lion Zhiyun System Lion4.0" of Chery’s high-end brand EXEED Star Road was released in Shanghai. Since its first release in 2018, the system has been updated and iterated to the fourth generation. Compared with the previous generation of Lion3.0, the iterative Lion Zhiyun system Lion4.0 has better performance in multi-mode interaction, human-vehicle interconnection and big data application.
Xiongshi Zhiyun System is a set of "Know You Especially" intelligent car system created by EXEED Star Road in cooperation with Baidu, Intel, Neusoft and other software and hardware service providers. It integrates AR enhanced real-life navigation, deep face recognition payment, intelligent voice semantic recognition and other functions, and is equipped with up to 22 ADAS functions at the same level. Starting from the pain points of users, it is used in personalized face and voice recognition, car control, driving experience, safe driving, automatic parking, network security and even home interconnection.
◆AR enhanced real-life navigation
Lion4.0 system is equipped with a high-definition camera, which can interact with GPS positioning. Through AR real-life display and free switching of dual-screen images, the entire space facade will be built into an exclusive cockpit to realize cloud navigation guidance. The path identification that fits the road is like the original road. Map data, vehicle data and visual data are perfectly superimposed and integrated, which pulls the world outside the cabin into the cabin space. Through augmented reality technology, the guide line and lane line are perfectly fitted, giving a more intuitive, accurate and realistic road experience to complex road conditions and realizing "three-dimensional real-life navigation".
The 3D view allows users to rotate the vehicle at will to view the road information around the vehicle, and users can obtain the warning information of visual radar on obstacles in the high-definition view, and can also set the front or rear wide-angle view for viewing a larger field of view, so that it is easier to know the front and rear side road conditions.
◆Exclusive FACE ID to realize personality identification.
Through face recognition, after the driver gets on the bus, face recognition will quickly and automatically log in to the personal account, adjust the seat position suitable for the driver’s preference, and automatically switch the exclusive host, instrument and air conditioning theme style. The face recognition system has the ability of night recognition and living body recognition. When a stranger is driving, it will send an anti-theft reminder through Starway App, thus ensuring payment security.
After personality identification, the system will bind music, maps, wallets and other applications with one click, which can automatically associate various ecosystems, including automatic synchronous face-brushing payment, personalized music and video recommendation, and navigation account favorites (Baidu map) and other information.
◆Intelligent speech recognition and sound source localization
The voice system of Lion Smart Cloud System Lion4.0 covers more than 80 kinds of vertical semantic databases, which can accurately identify various voice commands of users and respond quickly. The function of "sound source location" can identify the source of sound, identify the driver and passenger according to the location of the awakened sound source, execute voice control instructions according to the position, and control different areas respectively, which can be used for opening and closing windows, seat ventilation, heating and so on. Through in-depth linkage with Baidu, the voice system can also query Baidu Encyclopedia, Chinese-English translation, stock price, limit number and other contents.
◆ Autopilot/full-speed adaptive cruise/city intelligent car-following/high-speed intelligent navigation system
Lion4.0 is equipped with 3 77GHz millimeter-wave radars, 5 high-resolution cameras, high-performance depth based on hardware Soc, high-performance deep learning camera system based on neural network algorithm, and 12 ultrasonic radar systems around the vehicle in 360 degrees. L2 advanced auxiliary automatic driving can be realized.
Under the condition that there is a car ahead, the ACC of Lion4.0 can adaptively adjust the speed of the vehicle according to the set speed and distance, and follow the car to realize full-speed adaptive cruise of 0-180 km/h. ICA+TJA automatically accelerates, decelerates and turns with the preceding vehicle during the driving process, without stepping on oil, braking and steering, which can easily face the traffic jam and greatly reduce the burden on drivers’ hands and feet.
The new generation lane keeping system (LKA) is ahead of the mainstream lane departure suppression system (RDP) and adopts a new generation of BOSCH high-definition camera, which can support cornering and short-time unloading.
◆FAPA automatic parking assistance system
The upgraded Lion Zhiyun system combines image and radar parking mode, which makes parking conditions more relaxed and the success rate higher. The system can freely plan parking spaces based on panoramic view. In addition to supporting three modes of lateral parking, vertical parking and oblique parking, it also supports users to customize parking and drag parking spaces themselves, and it will make parking routes according to the parking spaces you drag. Vehicles are controlled by the system during parking, which completely liberates people’s hands and feet.
◆ Driver behavior monitoring
Lion 4.0 Lion Zhiyun system is equipped with fatigue driving monitoring, including attention monitoring, fatigue monitoring, dangerous driving behavior monitoring, linkage early warning and sub-speed interval early warning. For example, monitoring actions such as drinking water, looking out of the window for a long time, making phone calls, smoking, etc. will implement dangerous driving warning strategies; Monitoring behaviors such as closing eyes and yawning will implement the fatigue driving reminder strategy.
Drivers in the car equipped with Lion4.0 can give instructions directly through head movements and gestures to enhance the interactive experience. For example, you can perform mute operation by nodding and shaking your head.
Lion4.0 also has such a "black technology". The system is equipped with DOW front and rear double-door warning and DOA, which can detect and remind the range of 0-70 meters behind the vehicle, and can realize simultaneous warning and reminding inside (front row+rear row) and outside the vehicle, while caring for the occupants and laymen inside the vehicle. With this system, there is no need to worry about accidentally hitting the takeaway brother when driving the door.
In addition, Lion 4.0 Lion Zhiyun system is equipped with 9-inch W-HUD head-up display, dual 12.3-inch LCD screens, SONY customized hi-fi audio, and can also realize smart home interconnection. Automatic evolution of vehicle intelligence can be realized through FOTA remote intelligent upgrade.
Edit commentsAs a high-end brand of Chery, Starway has made a lot of efforts in intelligence. Starway’s listed (|) and Chery’s Tiggo 8 are all equipped with the lion Zhiyun system. Intelligent and advanced car system is the general trend. In addition to transportation, cars are endowed with more and more entertainment functions, which is extended to the "third space" of people’s lives. But on top of this, safety is the first priority of the car, and the efforts of the Lion Zhiyun system in safety protection are also based on this consideration. As Professor Zhu Xichan said at this sharing meeting: Safety is 1, others are 0, and 1 comes first, followed by 0 is meaningful. (Text/car home Wang Jingbo)