The richness of the configuration is closely linked to the cost performance of a car, and many people have mentioned it. Now let’s follow Xiaobian to see what it has done.

Let’s take a look at the appearance of the Accord first. The front shape of the Accord has taken a fashionable and simple route, and it looks very individual with a multi-spoke middle net. Coupled with headlights, the shape is quite simple. The car is equipped with LED daytime running lights, automatic opening and closing, adaptive far and near light, delayed closing and so on. Coming to the side of the car, the body size of the car is 4980MM*1862MM*1449MM. The car adopts fashionable lines, and the side circumference gives people a very delicate feeling. With large-sized thick-walled tires, the shape is quite individual. In terms of the rear end, the overall shape of the Accord’s rear end echoes the front face, and the taillights present a tough design style, coupled with the hidden exhaust pipe, creating a good gas field.

Sitting in the car, the interior looks very simple and generous, which is very suitable for the tastes of young consumers. The steering wheel design of this car is very cold, and it is equipped with the functions of manual steering wheel up and down+front and rear adjustment, which gives people an impulse to control it. From the central control point of view, the design of the center console is reasonable, which makes the interior design quite layered and conforms to the mainstream aesthetics. The interior feels good, let’s take a look at the dashboard and seats. The car is equipped with a soft dashboard, and the sports atmosphere is in place. The car uses leather seats, which are wrapped in place and are very comfortable to ride.

Accord is matched with CVT gearbox, with a maximum power of 141KW and a maximum torque of 260N.m, and its power performance is good.

The space size of the Accord trunk is in line with its household positioning, and the storage space for family travel can be met, with excellent space flexibility. In addition, the car is equipped with fatigue warning, anti-lock braking (ABS), LED daytime running lights, brake assist (EBA/BAS, etc.), braking force distribution (EBD) main driving airbag, co-pilot airbag, knee airbag, side airbag curtain, front side airbag and other safety configurations.

After reading the above description, Xiaobian will make a summary. The car introduced today is not only eye-catching in space, but also has reached the mainstream level in various configurations, and there is nothing to be picky about driving experience and space experience.

Beijing News Shell Financial News (Reporter Zhang Bing) "Alpha T5 is positioned as a gift for itself and the whole family, and this positioning determines the scene requirements of Alpha T5." On November 17th, Dai Kangwei, Party Secretary and General Manager of BAIC New Energy, said at the Guangzhou Auto Show that the new car was positioned as a pure electric SUV with a battery life of 660 kilometers and 800V high-voltage overcharge.

In January of this year, Beiqi Blue Valley launched a new car polar fox koala specially designed for parent-child travel, which became its first attempt to build a car driven by scenes. In September this year, Dai Kangwei revealed that the polar fox koala has received 5206 orders since the pre-sale.

Editor Bai Huabing proofreads Lin Zhao.

Autumn and winter are the best viewing seasons for finless porpoises. On November 18th, citizens’ representatives, volunteers and eco-photographers, as "finless porpoises observers", conducted a one-day observation at 13 observation points in Nanjing finless porpoises activity concentration.

It’s winter, and it’s also the active season for finless porpoises. Look, the lovely finless porpoise has appeared by the river in surprise!

Hua Chongxiao, a child, said, "I was very happy just now. The tail of the finless porpoise I photographed is a bit like love and very cute. I visited here once in the summer vacation, but I didn’t take a picture at that time. I am particularly lucky today, and I personally photographed the finless porpoise. "　

Chen Yuze, a child, said: "I came early this morning. I saw that the back of the finless porpoise is very smooth and its head is triangular. The finless porpoise is particularly cute, and I like it very much!"　

Jiang Meng, executive vice president and secretary general of Nanjing finless porpoise aquatic biology protection association, said: "This year is the third time in a row that Nanjing has held a nationwide observation. More than 200 people participated in the synchronous observation, which was distributed in these 13 points. There are not only professional monitoring personnel, but also nature photographers and nature lovers, as well as some social biology lovers, including many college student volunteers, and some citizens take their children to participate in this activity. "　

From September every year to March the following year, the Yangtze finless porpoise stably inhabits the waters of the riverside section of the Drum Tower. Near the Yangtze River Smile Station, the Yangtze finless porpoise can be only a few meters away from the shore, and people can watch them at close range. In this year’s national synchronous observation process, there are still many unexpected discoveries.

Jiang Meng also said: "This year, it is the first time that there is an official record at the newly added Sanshanji observation point, where finless porpoises are recorded. In the Song Dynasty, Kong Wuzhong, a famous poet, wrote a poem called "Three Mountains and Rocks": The Yangtze River under the Rocks wants to go back, and the finless porpoises are infested with waterfowl. This is also an important record of the cultural and historical relationship between Nanjing and the finless porpoise, so we feel particularly happy. There is another discovery this year. From 7: 00 in the morning, the activities of the Yangtze finless porpoise have been found at various observation points, indicating that the scope of the finless porpoise is gradually expanding. This is also a very good sign, and there are more places suitable for the finless porpoise city activities. "

The frequent appearance of finless porpoises shows that the ecological environment of the Yangtze River has been effectively improved, and the "ten-year fishing ban" has achieved remarkable results. I hope more and more finless porpoises can settle down in Nanjing and keep the lovely "giant pandas in the water"!

(Reporter of Jiangsu Radio and Television General Station Rong Media News Center/Editor of Fang Chen Liu Qihong/Zhao Lijing)

(The copyright of this news belongs to Jiangsu Radio and Television General Station, please indicate the source.)

On August 28th, Changan Ford announced that the Ford L series was officially launched with a new 2.0T EcoBoost two-wheel drive and seven-seat fashion model, and the official guide price was 229,800 yuan. This new car was positioned as a seven-seat entry-level model, further enriching the product line of Sharp L. To celebrate the launch of a new car, Changan Ford introduced a limited-time car purchase courtesy. As of August 31st, consumers can enjoy a car purchase discount of up to 41,888 yuan, including a cash gift of 2,000 yuan, a replacement subsidy of up to 10,000 yuan, a three-year interest-free financial subsidy of up to 10,000 yuan, an eight-year/160,000-kilometer hybrid vehicle three-electric system warranty, three-year basic maintenance, two-year free road rescue and a limited-time promotion package.

With the addition of two-wheel drive and seven-seat fashion, all Ford Sharp L models offer seven-seat versions, and the seat layout can be selected in two configurations: 2+3+2 or 2+2+3, which flexibly meets the needs of different consumers. It is particularly worth mentioning that when the third row of seats or the second and third rows of seats are completely laid flat, the trunk volume can reach 969 liters and 2876 liters respectively, providing users with great storage space.

In terms of body size, Sharp L shows the atmospheric style of a medium-sized SUV, with the length, width and height of 5000/1961/1773 mm and the wheelbase of 2950 mm, which ensures the spacious and comfortable experience of passengers in the car.

Ford Sharp L two-wheel drive and seven-seat fashion models also spare no effort in technology configuration. The car is equipped with a 12.3-inch full LCD digital instrument panel and a 13.2-inch high-definition central control panel, built-in SYNC+2.0 intelligent line interconnection system, and supports more than 70 kinds of semantic voice interaction, so that drivers can enjoy the convenience of technology and feel the fun of intelligent travel.

In terms of comfort and practicality, the new car is equipped with panoramic sunroof, ANC active noise reduction technology, LED colorful interior atmosphere lights, three-zone independent control air conditioning, two or three rows of air conditioning outlets, PM2.5 filter device and 10-way adjustment of driver’s seat. In addition, the seats in the car are upgraded to leather materials, which further enhances the comfort and luxury of riding.

In terms of intelligent driving assistance, Ford Sharp L-two-wheel-drive seven-seat fashion model is equipped with L2 Ford Co-Pilot360 Zhixing driving assistance system, which supports advanced functions such as ACC full-speed intelligent adaptive cruise, LC intelligent navigation assistance system, AEB with pedestrian/bicycle identification, DAS fatigue driving warning, Intelligent Vehicle Infrastructure Cooperative Systems and TSR intelligent traffic sign recognition system, so as to provide drivers with a safer and more convenient driving experience.

In terms of power, Sharp L offers two options: 2.0T fuel version and 2.0T hybrid version. Among them, the engine of the 2.0T fuel version equipped with two-wheel drive and seven-seat fashion model has a maximum power of 185 kW and a maximum torque of 378 Nm. The maximum power of the 2.0T hybrid version system is 202kW and the maximum torque is 405nm. In terms of transmission system, the Sharp L fuel version is matched with an 8-speed automatic gearbox, while the hybrid version adopts an electronically controlled continuously variable transmission system, and some models are also equipped with a four-wheel drive system to meet the driving needs of different consumers.

As a strong competitor in the medium-sized SUV market, Sharp L has a price range of 229,800-309,800 yuan. In this price range, Sharp L’s main competitors include Toyota (price 249,800-348,800 yuan) and Honda (price 239,800-329,800 yuan) and other similar models.

Original xiangma new consumption 101

Author: Xiangma | Editor: Ge Weiwei

"Even if you are sealed as a’ God’, you can’t slack off."

Good article 3535 words | 6 minutes reading

The title map comes from the movie "The Richest Man in Xihong City"

As a Shangchao brand, Fat Donglai is hot now, but it is an undeniable fact that Fat Donglai’s self-operated supermarket has never left Henan or even entered Zhengzhou, the provincial capital.

However, in the eyes of Yu Donglai, the founder of Fat Donglai, geographical limitations no longer seem to be a problem-when asked if Fat Donglai would drive to Zhengzhou, he replied: "If you go to Yonghui, you will come to Fat Donglai?"

The background of this question and answer is that Fat Donglai launched a 19-day explosion reform of Yonghui Supermarket Zhengzhou Xinwan Plaza Store. The product structure after the reorganization of the latter reached more than 90% of the product structure of Fat Donglai, including moon cakes, craft beer, fruit juice, laundry detergent and other products with "DL" logo.

According to media comparison, these private brand products are priced the same as those in the self-operated supermarket in Pangdonglai. In addition, the supermarket’s dynamic line layout, equipment and facilities, service capacity and employee welfare are all comprehensively studied.

From the user’s point of view, Zhengzhou consumers go to the Yonghui store mentioned above, and the shopping experience is indeed similar to that of Fat East. From the industry’s point of view, their own brands have been sold to more places through the explosion of stores, breaking the previous geographical limitations of Fat East and further enhancing the competitiveness and influence of Fat East. Pang Donglai also admitted that the development of private brands should be "benchmarked against world-class standards".

Obviously, Fat Donglai is playing a big game of chess.

The power of a craft beer

First of all, thanks to the strong traffic and brand effect of Fat Donglai, the explosion-reformed stores that cooperated with it received good results after resuming business.

Taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, local media reported that on June 19th, the supermarket opened for business. In just one minute, there was no vacancy in the queue entry area of "Jiuqu Ileum", followed by current restriction, purchase restriction and waiting for one and a half hours, but it still failed to reduce the enthusiasm of consumers.

Yonghui Supermarket revealed that Zhengzhou Xinwan Plaza Store sold 1.88 million yuan on the first day of business resumption, which was 13.9 times the average daily sales before the reform; There were 12,926 passengers on that day, which was 5.3 times of the average daily passenger flow before the reform. "The reform has achieved remarkable results."

Yonghui Supermarket after the reform, Tuyuan Yonghui Supermarket

It is worth noting that, according to reports, Fat Donglai did not charge any fees and did not involve any return. "And many costs such as helping the team’s salary, transportation and accommodation are all borne by Fat Donglai."

Then, the question is coming. What does Fat East want? The answer is four words: own brand.

Still taking Yonghui Supermarket Zhengzhou Xinwan Plaza Store as an example, a large number of self-owned brand goods from Pangdonglai have settled in, among which DL craft wheat beer can be called the "most beautiful boy" in the store.

You know, this beer is still sold out when one person is limited to one case. That night, the store had to announce that due to the excessive passenger flow during the resumption of business after the reform, in order to ensure customer safety, the sales of DL craft beer were suspended.

A craft beer broke out with great power, showing the strength of Pangdonglai’s own brand, not only in Yonghui Supermarket Zhengzhou Xinwan Plaza Store, but also in other explosive stores.

For example, the relevant person in charge of BBK revealed that in May 2024, the sales of Pangdonglai’s own brand goods accounted for 28.22% of the total sales of BBK Changsha Meixihu Store.

This store is the first BBK store in Pangdonglai. At the beginning of the explosion, BBK said that the store would introduce "20 popular products worthy of recommendation from Pangdonglai", including DL craft wheat beer, DL orange juice, DL enzyme sterilization and mite removal laundry detergent, DL instant oatmeal and so on.

Fat people from the east are popular with self-operated goods, and the new retail business review photo.

Fat Donglai’s own brand products not only attract consumers who go shopping in supermarkets, but also appear in the purchasing service of "Changsha helps buy fat Donglai goods", and its appeal is self-evident.

Behind the popularity of Fat Donglai’s own brand, Chengdu Business Daily learned from the media "Red Star Capital Bureau" that Fat Donglai’s own brand products are not produced by itself, but rely on different suppliers.

A supplier revealed that the specifications and proportions of these products are customized, and they are produced by Pangdonglai and suppliers, with exclusive formulas, "not simple OEM products".

According to Zhuang Shuai, the founder of Bailian Consulting, Fat Donglai has made its own brand an independent brand by "helping" other supermarkets and completed multi-channel expansion.

In other words, after this campaign, Fat Donglai is not only a supermarket retailer, but also a brand with insight into consumer demand and holding many popular goods. The combination of the two has enhanced the competitiveness and influence of Fat Donglai.

"God" is not omnipotent

In the past two years, the influence of Fat Donglai has continued to rise, but in fact, it has been well-known before.

As early as 2017, Lei Jun, the founder of Xiaomi, visited Henan and specially went to Xuchang Pangdonglai Times Square for "pilgrimage study". In the micro-headlines released at that time, Lei Jun pointed out: "Fat people come from the east, and the retail industry in China has always existed like a god …"

Look at the influence of Fat Donglai now, especially the sales record won by other supermarkets after the explosive reform, which makes Fat Donglai have the meaning of being deified.

Why is Fat Donglai deified?

The New Retail Business Review believes that it is because the founder, Yu Donglai, stuck to the bottom line and meticulously and deeply implemented the altruistic spirit. In Donglai’s own words, "the best marketing is sincerity, and the best service is goods." As long as we persist in sincerity and insist on selling high-quality goods, there is no reason not to succeed. "

These words seem to be "the truth", but in fact they are a kind of strategy, especially for developing their own brands.

This is because, if you develop your own brand, you can gain a certain cost advantage without middlemen to earn the difference, and you can also sell at a low price. However, if you blindly pursue low prices, you may ignore the control of product quality, thus undermining consumers’ trust in products and brands, leading to "voting with your feet."

According to Lianshang. com, relevant investigation reports show that high-income consumers are more picky about where to buy their own brand products, and about 65% consumers only buy their own brands from certain stores they trust. "As a strategic breakthrough point for the future development of the industry, solving the problem of private brand trust is the key."

How can we solve the "trust problem" Here in Fat East, the solution can be summed up as "insisting on sincerity and selling high-quality goods".

The aforementioned DL craft beer is evidence. Some netizens compared and analyzed that DL craft beer pays attention to raw material selection and brewing technology. The ingredients list only contains water, barley malt, wheat malt, hops and yeast. It is brewed by traditional German technology, and its body is full of aroma. In a word, it rejected "technology and hard work".

Tuyuan JD.COM

The same is true of fruit juice. For example, the packaging of orange juice indicates that about 15 oranges are used for squeezing, and no preservatives are added, only water and concentrated fruit juice are used.

In an internal sharing, Yu Donglai reiterated that selling things is real and frank. "You are thinking about the society, and the society also gives you back trust." The result of trust must be beautiful.

It is not difficult to see that through high-quality goods and sincere service, Fat Donglai has established a sustained and solid trust relationship with consumers, which is the underlying logic for its own brand to be strong.

However, on the other hand, private brands need comprehensive operation. Even if they come from the fat east and emphasize "sincerity" and "quality", it is impossible to play every product.

In fact, "Red Star Capital Bureau" visited many stores in Xuchang and found that "Fat Donglai has almost no price advantage in Xuchang" among many categories of goods and services.

In terms of expansion, there are still some fresh products that have a large loss, and some products are not very popular-this is also easy to understand. At present, there are about 20 popular products among more than 400 private brand products from Fat East.

For this reason, Fat Donglai needs continuous and refined operation, and needs to rely on popular single products such as craft beer to keep the overall gross profit margin of Fat Donglai in the range of 4%~5%. Compared with the gross profit margin of the retail industry, which is usually below 3% or even at a loss, Fat Donglai’s achievement is more eye-catching, but there is still much room for improvement.

From this perspective, "God" is not omnipotent. Like other supermarkets, we can’t slack off in products, services and comprehensive operations.

See clearly the ambition from the fat east

After reading the above analysis, we can say that there is really no need to deify Fat East, but it is necessary to see the ambition of Fat East by combing the development of its own brand.

It is worth mentioning that, whether in the self-operated supermarket of Fat Donglai or in the supermarket of explosive reform, the ambition of Fat Donglai is publicly visible. According to the slogan content of these stores, the development standard of Fat Donglai’s own brand is "benchmarking world-class standards, independence, innovation, quality traceability, environmental protection and sustainability".

New retail business review photo

Recently, Ji Zhongzhan, an enterprise development strategy consultant who went to Xuchang to visit Pangdonglai, also wrote that "the products from Pangdonglai are first-line brands selected according to EU standards, or they can make their own brands according to world-class standards".

In other words, Fat Donglai demands himself by world-class standards and is in line with world-class enterprises.

"It will come to a certain time and become a member of the best sequence of world business." In an internal management sharing in February last year, Yu Donglai said: "In some respects, you are excellent, and in some respects, you may not be as good as others, but in general, you are creating beauty. In the future, you will be able to influence outstanding enterprises in the world like Costco, Sam Member Store, Ito Yokado and Oleqi, so that there is no competition between them, and they are all good and benign interactions with each other."

Taking these remarks apart, we can see that Costco, Sam member stores, Ito Yanghuatang and Oleqi are all deeply cultivating their own brands.

In the 2023 China Shangchao Private Brand Case Report issued by China Chain Store & Franchise Association, 10 private brand star commodity development cases from Shangchao and convenience store enterprises were selected, including Costco, Sam member store and Ito Yanghuatang.

As for Oleqi, it is one of the world-renowned low-priced supermarkets and pioneers of its own brand model, with 57 stores in Shanghai, which has a profound influence.

The long-term goal of Pangdonglai is not only to be in line with these "excellent enterprises in the world", but also to influence them in the future, to influence outstanding enterprises with world influence, and to jointly promote good business.

At this point, the big chess that Fat Donglai is playing is gradually clear. The question is, can it achieve the expected goal?

The development of private brands and the leap of influence can help achieve the goal, but the final result needs to be "double verified" by the market and time.

References:

1. "Fat Donglai" revolutionized Yonghui, and its sales increased by 13 times ",Spicy with chopped pepper.

2. "Fat Donglai" Helping "Shangchao: Exporting its own brand, a supermarket and a supplier", Red Star Capital Bureau

3. "Fat Donglai" Explosive Reform "Yonghui: A Win-Win Experiment in the Spotlight", Southern Weekend

4. "I wish the society more fat people from the East and less Xu Jiayin", the old chair coach.

* If you have any comments or suggestions on this article, please contact Retail Jun (lingshoujun2018).

Come on, do you think the private brand from Fat East can go global?

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Original title: "Fat East is not omnipotent"

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For young people who have just worked, or users with low budget, it is actually the ultimate appeal if they can start a car with relatively high comprehensive quality at a limited price. Among the domestic compact cars, the third generation of Changan has been favored by many young people at present. Just recently, some fans asked about whether this car is worth buying, so we went offline to shoot this car and see how it performed.

Friends who are familiar with domestic cars should be familiar with Yidong, which was officially launched in 2012. After 12 years of accumulation and three generations of changes, it has more than 1.7 million users and the market share is still relatively large. Therefore, in terms of reliability and stability, the third generation of Yidong really has nothing to vomit. The third generation of Yidong we shot mainly provides three configurations to choose from: enjoyable version, distinguished type and flagship type. The official guide price ranges are 83,900, 87,900 and 96,900 respectively. According to our inquiry at the store, the price of the third-generation Yidong discount is 70,900 yuan, and it supports zero down payment and no pressure to drive a new car. Through communication with the clerk, we can actually win more discounts. For details, we need to go to the store to ask. Do you think this price is fragrant?

From the point of view of product strength, the third generation of Yidong used a more avant-garde design in modeling, and the front grille adopted a V-shaped transverse borderless design, which looked quite atmospheric. Both sides are standard in the whole department, and the shape is sharp. In addition, the third generation of Yidong also uses the design of hidden door handles, which can reduce the drag coefficient of the car body; The tail is mainly sporty, equipped with a small duck tail and two decorative exhausts on both sides. Personally, compared with Geely and classic equivalent models, the third generation Yidong is still younger and avant-garde.

Inside the cockpit, the design concept of the third generation Yidong is also young and fashionable. Its instrument panel and touch screen are relatively large, reaching 10.25 inches and 13.2 inches respectively. Under the design of the suspended center console, it creates a better sense of grade. For a car with a size of less than 100,000, it is rare to have such a texture in the interior.As for the cockpit color, the flagship model offers two color schemes: red and elegant black.The former brings a more athletic feeling visually. In terms of seats, the third-generation Yidong uses a microfiber zero-pressure 3.0 cloud seat, which is wrapped in leather and has a certain texture effect, and the texture is quite good. In terms of seat adjustment, the third-generation flagship model is equipped with the main driving electric seat adjustment function, and the rest are manually adjusted.

In terms of in-car configuration, 540 panoramic image, reversing radar, electric sunroof, electronic bumper, inductive tailgate, uphill assist, driving recorder, in-car PM2.5 filter device and 4G car networking system are all available; Starting from the distinguished model, there are more automatic air conditioners, rear air outlets and charging ports, keyless entry of the main driver and side safety air curtains; The flagship model also includes IACC adaptive cruise, panoramic sunroof, wireless charging of mobile phone, electric folding of exterior rearview mirror/automatic folding of locking car and one-button lifting function of the whole car window. On the whole, the configuration of the enjoyable version belongs to the sufficient type, the distinguished version is a more cost-effective configuration, and the flagship type is more suitable for friends who have higher configuration requirements.

It is worth mentioning that the third generation of escape car machine systemThe whole system comes standard with AI Super Brain Xiao An.The basic control functions in the car, as well as navigation, music playback and multimedia control, can be directly controlled by voice, which brings a good intelligent experience.

Size upgrade is something that many models are doing at present, so is the third generation Yidong. From the data, its body length, width and height have reached 4770*1840*1440mm, and its wheelbase is 2765 mm. Compared with similar models, such as Geely Emgrand, its body length, width and height are 4638*1820*1460mm, and its wheelbase is 2650 mm. Compared with them, the advantages of the third-generation Yidong are obvious, so its spatial performance is more worth looking forward to.

Actually, my height is 180cm. After adjusting the main driver’s seat to the lowest level, there is still room for four fingers on my head. Keep the angle of the main driver’s seat unchanged. When I get to the second row, there is still room for one punch on my head and two punches on my legs, which is still relatively spacious as a whole. In addition, in terms of optimizing the storage space in the car, in addition to some conventional storage spaces, the third-generation Yidong has been equipped with electronic gear handles as standard, so it has also been hollowed out in the area below the gear handles, so that more personal belongings can be placed, and the practicality has been improved to some extent.

In terms of power, compared with the old models, the third-generation Yidong Huanxin uses the NE1.5T high-pressure direct injection engine of Blue Whale, matching the 7-speed wet powershift of Blue Whale, with a maximum power of 125kW and a maximum torque of 260 N m. This level of Geely Emgrand uses a 1.5L engine with a maximum power of 93kW and a maximum torque of 152 N m. Compared with the two, it is more advantageous in terms of power output than the third generation. In terms of safety, the third generation Yidong used the cage-type safety body of Changan Ark, and the highest strength of steel used in the vehicle was 1500Mpa, and the proportion of high-strength steel in the whole vehicle reached 70%. In addition, the third generation of Yidong is also equipped with an intelligent safety alarm system, which can give an alarm at the first time after a collision and strive for rescue time.

Summary:

Generally speaking, the performance of the third generation of Yi Dong in Chang ‘an in household is still remarkable. In my opinion, the attractive place is mainly its body size and power. Compared with competitors at the same price, the third generation Yidong has a slight advantage in these two aspects. As for other aspects, the third-generation Yidong has no obvious shortcomings, so considering the current terminal market of the car, I think it is still more fragrant to start with the third-generation Yidong.

Recently, Yuan Qicong, a media person, measured the enjoyment of S9 on public roads. Among them, when passing through a section of road with slope, Yuan Qicong said that after the vehicle flew down the slope, it was "unable to keep straight and the whole vehicle was biased to one side", which triggered a heated discussion in the circle, and a group of car bloggers started to discuss and even retest.

In this regard, Xiangjie Automobile issued a statement in Guanwei on August 25, saying that in this "test", the driver took the initiative to intervene, artificially turned the steering wheel to the right, and then corrected it to the left, causing the vehicle to sway. After repeated tests under the same conditions, Enjoying S9 can keep driving in a straight line without the driver’s active intervention in the steering wheel. Regarding the official response of Enjoy Car, Yuan Qicong subsequently issued a number of Weibo’s statements that "it can be self-certified" and "it will fully respond". On the evening of 25th, Yuan Qicong responded by opening the live broadcast. Soon after, he said that the live broadcast was deleted and Weibo was banned.

Author threeMiaojian research institute

Miao Jian information analysis found that

The video was deleted and banned, and the official statement of "first release and then change" intensified the unfavorable speculation on the brand:The discussion of Feipo dispute was initially confined to the car circle, and car bloggers expressed their views to each other, mainly the debate between Yuan Qicong and other car bloggers. After the official response from the industry, the financial media began to report this matter, and Yuan Qicong even broadcast hard and shouted "sue me" in the industry. Some netizens noticed that Enjoy World revised the contents of two statements, but Weibo didn’t show "edited", which triggered doubts about the improper use of the brand. In addition, Yuan Qicong later claimed that the live broadcast was deleted and banned, which even angered public sentiment. Overlapping the words "Huawei" and "country" in the statement without trace, further causing suspicion and fermenting doubts about the brand’s cover-up of the truth.

Figure 1: Comparison between before and after editing the statement of enjoyment.

There are many secondary risks when car companies deal with evaluation public opinion;In the face of disputes in car reviews, car companies can choose to take the initiative to deal with them, that is, clarify the imprecision of the evaluation through official channels, but at the same time, it is likely to cause secondary public opinion, such as data security disputes caused by retrieving background data, and questioning the quality truth by brand endorsement; If a car company chooses cold treatment and does not publicly respond to the controversial points in the evaluation, it will also easily lead to the fermentation and upgrading of negative public opinion on product quality defects. If the judgment is not in place and the clarification is not timely, it will easily lead to the negative label of the car and the loss of brand reputation.

Lack of standardization of automobile evaluation brings troubles to automobile enterprises;In recent years, the accidents of new energy vehicles are high, consumers pay more and more attention to the safety performance of vehicles, and various "wild assessments" of vehicles initiated by media bloggers are also emerging one after another. Due to the lack of uniform standards for automobile evaluation and the different real purposes behind the evaluation, these evaluations are often not professional and rigorous, and it is difficult to provide reference value for consumers. Instead, they incite emotions, breed rumors, and trigger public opinion attacks on brands, which in turn affects the healthy competition between automobile enterprises and also brings the burden of public opinion response to automobile enterprises.

Accuse malicious fraud in time, accept and improve reasonable opinions;Combined with the current multi-party voice, it is impossible to determine whether Yuan Qicong has improper operation for the time being, but in the confrontation between the two sides, the handling method of suspected official ban undoubtedly aggravated the public opinion’s harsh criticism of the brand. Recently, the "crash test between Xiaomi SU7 and Extreme Krypton 001" also attracted the attention of the car circle. The video showed that after the collision, Xiaomi SU7 was cut off and the door could not be opened. Then Xiaomi Automobile responded that "the test was not rigorous", and the blogger apologized. The official also blamed the "paid test". Whether the test method is unreasonable, reasonable opinions are put forward, or subjective malicious fraud, car companies should use different ways to deal with different evaluation properties.

Brand word of mouth plays an important role in the evaluation of public opinion;Compared with the official response in the S9 test and the crash test of Krypton millet, Krypton was influenced by the public opinion of "revision to protect the rights of old car owners", and there were still many negative voices under the response. Enjoy the world because there is a joint relationship with Huawei brand, influenced by historical negative public opinion, and its official response is mainly to support Yuan Qicong, which is mostly unfavorable to the brand. Under the response of Xiaomi Automobile, there are many voices supporting the prosecution of Xiaomi Automobile. Brand historical public opinion and word-of-mouth accumulated on weekdays affect the overall trend of evaluation public opinion to some extent.

01

The context and communication trend of public opinion

According to public opinion monitoring data of Miaojian Information, from 18:08:00 on August 20, 2024 to 18:07:59 on August 27, 2024, there were 12,400 articles related to "Yuan Qicong’s evaluation and enjoyment of S9" in the whole network, and the public opinion heat index MJSI was 349.7. Related topics # Enjoy the World Response S9 "High-speed Flying Slope" Test #, # Yuan Qicong was banned by Weibo, and the car critic Yuan Qicong shouted "Please sue me" in Enjoy the World #, etc., were listed on the hot search list of Weibo, Zhihu and today’s headlines for 5 times, with a cumulative duration of 24 hours and the highest ranking of 7.

Figure 2: The trend of public opinion communication

At 18:08 on August 20th, senior car critic @ Yuan Qicong released a long evaluation video with the caption "Let me sincerely and honestly evaluate the enjoyment of S9." Among them, Yuan Qicong said that after the vehicle flew downhill, "it was impossible to keep driving in a straight line and the whole vehicle was biased to one side".

Figure 3: Evaluation video

Figure 4: Yuan Qicong comments in the evaluation.

From the evening of August 20 to the morning of August 21, there were discussions on the "flying slope phenomenon" in the evaluation video from the media. Some people questioned the rigor, while others supported Yuan Qicong’s point of view.

At 00:52 on August 21st, the car blogger @ 京京京京京京 questioned Yuan Qicong’s test method, thinking that he might have mishandled the test, took the switch over the hurdle and stepped on the switch deeply on the way.

Figure 5: Bloggers question when they see the car.

At 12:47 on August 21st, car blogger @ Tram Xiaofei also questioned the test results, and proposed to go to the test site with @ One Needle to retest, and bring a Mercedes-Benz S450L as a comparison test.

Figure 6: Blogger Tram Xiaofei proposes retest.

At 19:48 on August 22nd, the tram Xiaofei sent out the driving data of Weibo’s public retest, calling Yuan Qicong from a distance.

Figure 7: Tram Xiaofei releases retest data and calls Yuan Qicong.

At 9:38 on August 23rd, Yuan Qicong questioned the test results of two bloggers and pointed out that "there was no real video".

Figure 8: Yuan Qicong questioned the retest results.

At 20:25 on August 23rd, a car at a glance and a tram Xiaofei released in-car and out-of-car videos of Enjoy the World S9 flying downhill three times in Weibo and Tik Tok, and there was no bumpy turning phenomenon in the video.

Fig. 9: A retest video is released at a glance.

At 22:51 on August 23, Yuan Qicong once again conducted a flying slope test on the enjoyment world S9, and said that he "probably knows what the situation is and will explain it clearly".

Figure 10: Yuan Qicong said that he would explain clearly.

At 10:48 on August 24th, Yuan Qicong sent a message to Weibo, saying "Let’s not talk about this topic for the time being". At the sight of a car and a tram, Xiaofei sent a message to Weibo, claiming that Yuan Qicong had blacked it out. The debate between car bloggers is temporarily over.

Figure 11: Yuan Qicong said not to talk about this topic for the time being.

At 14:00 on August 25th, Weibo, the official of Enjoy Car, issued a statement, saying that the test conclusion was not objective and rigorous, and the driver took the initiative to intervene and turned the steering wheel artificially.

Figure 12: Enjoy the official Weibo response.

At 14:43 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile, saying, "I have seen this statement. There are all scientific basis for why the steering wheel is deflected, and I will fully respond next week."

At 14:47 on August 25, Yuan Qicong forwarded the official statement of Enjoy World Automobile again, saying, "No, I’m going back to the company to shoot now."

At 17:00 on August 25, Yuan Qicong explained in the live broadcast that the car suddenly flew through this flying slope and naturally grasped the steering wheel, only to find some hidden problems such as vehicle deflection. Finally, it is pointed out that although the enjoyment of the world is for explanation, it is an infringement to directly disclose the vehicle data without the consent of the owner, and the right of prosecution is reserved.

Figure 13: Yuan Qicong’s Live Preview

At 19:50 on August 25th, under the official statement of Enjoy World Automobile, Yuan Qicong commented and questioned "Why did the live broadcast be deleted?".

At 20:44 on August 25th, Yuan Qicong responded to Weibo’s ban.

Figure 14: Yuan Qicong said in bilibili that Weibo was banned.

At 8:22 on August 26th, Sina Weibo @ came and went to respond to the reason why Yuan Qicong was blocked.

Figure 15: Response between coming and going

At 8:31 on August 26th, Yuan Qicong posted a dynamic message on his account in bilibili, saying that he would take a week off and rest for a while.

Figure 16: Yuan Qicong said in bilibili that it is indisputable.

On September 2nd, at the 2024 Chengdu Auto Show, someone asked how to treat the S9 flying slope incident. Yu Chengdong said, "I think professionals should participate in the test, and we need professionals to watch it. Because there are still some people who do bad things in the society now, if you pay money, you will be praised, and if you don’t pay money, you will be criticized, but I want professional people to see it. Some people collect money. If you can’t get the money, come and fuck you. But I think for us, we still have to do a good job in products, real product quality and product experience. Therefore, it depends on real professionals. I think we still have to believe in the power of professionalism in this respect. "

02

Views of all parties

(A) the mainstream media

Public opinion mainly focuses on the industry from the media and netizens. The mainstream media mainly reported this matter after the announcement of Enjoy World, and did not comment.

Interface News: Enjoy the car response from the media enjoy the S9 high-speed flying slope "test" conclusion: not objective and not rigorous.

Beijing business today: Can’t you keep driving in a straight line after the flying slope test of Xiangjie S9 vehicle? Enjoy Car Response: This conclusion is not objective and rigorous.

CBN: Enjoy the car’s response to S9 flying slope test: not objective and rigorous.

Southern Metropolis Daily: Enjoy the world’s response to "the blogger’s evaluation of S9′ s body instability when flying downhill": the driver intervened in the steering wheel.

(2) From the media

Mainly based on the industry’s self-media comments, it mainly involves combing the incident, analyzing the rationality of evaluation, and expressing opinions on the coping style of car companies.

Headline of public relations: As far as the outcome of the incident is concerned, both sides have lost both sides. Enjoy the reputation and sales of S9, and it is also suspected of "stealing user data privately" and "manipulating public opinion"; And Yuan not only banned Weibo, but also lost the image of "objective" and "fair" car critics accumulated over the years.

Front page of science and technology: In the evaluation dispute of Xiaomi SU7, Xiaomi officially provided specific data support for key issues, which strongly refuted the appraisers’ conclusions and effectively eliminated the public’s doubts. Although the official response of Enjoy World also provides some data support, this data can’t fully prove that Enjoy World S9 chassis training is excellent enough in the eyes of some other car KOL and car enthusiasts.

Sharp comments in the car industry: Although every car company has repeatedly stressed the need for "healthy competition" and refused to "maliciously step on it", can it really be done? So, are these folk "pheasant evaluation" pure technical verification? Perhaps only those car manufacturers themselves can reveal the answer for us.

Car information: all automobile products are not perfect. No matter who made them or who empowered them, they must have shortcomings. I am afraid that an automobile product will no longer be an industrial product in the public opinion.

Mr. Former: Cover your mouth! Is the most resentful behavior! Face is given by others, you do things properly, your products are excellent, and the whole world respects you and gives you face. I lost my face myself, the product was not good, and I was sneaky. The whole world didn’t trust you and looked down on you.

Weibo-Xie Zonghuan: Creating confrontation will not make us better. Only through calm discussion can we get the truth that is really useful to consumers. I hope everything can be settled satisfactorily by both sides after calm down.

Weibo-Racing Frappuccino: Oppose to silence by administrative power and interfere with technical discussion and truth discovery on the Internet. If the problems of discussing cars rise to the level of national justice, then domestic cars can’t be criticized at all. How can we make progress? If all you have left is to make up stories to praise the car reviews, do you like to watch them?

(3) Professionals

Bruce Lee, BG CTO of Huawei Terminal, said that "the torque in the same direction is detected at 1.96Nm" mentioned in the official statement: How likely is the torque of 1.96Nm? Many people have no intuitive concept. If the radius of the steering wheel is 0.2 meters, 1.96Nm is equivalent to a total of 1 kg of force applied by both hands to twist the steering wheel, so it is impossible for the driver to twist the steering wheel so hard that he didn’t feel it at that time.

(4) Internet users

Regarding the evaluation, the relevant public opinion is roughly divided into two camps: (1) supporting Yuan Qicong, thinking that the model has problems of rear suspension and chassis instability reflected in the evaluation; (2) Support the enjoyment of the world, and think that car critics are subjectively malicious in slandering the brand.

At the same time, some public opinions have also deviated from the evaluation event itself, and the confrontation of views has shifted to the trial of car companies and the questioning of Yuan Qicong’s own political stance.

The main views of netizens are as follows:

Think that Yuan Qicong maliciously hit the steering wheel.

Deliberately hitting the steering wheel to drive online public opinion, don’t you pursue it?

It turns out that the instinctive shaking can sway to 23 degrees at once. If Mr. Yuan drives a sports car over the speed bump, can he directly hit 90 degrees to make the car drift?

Don’t traditional car critics know that new energy sources have background data? ? ? That’s funny.

Condemn brand evasion

If you can’t solve the problem, solve the person who asked it.

This kind of car company points out that the problem is not improvement, but evasion, and that it is wrong to point out the problem.

Enjoy the world means that drivers can’t interfere with cars when they are out of control?

Condemn the behavior of banning words and deleting videos

Don’t delete other people’s videos if you dare, and don’t ban others.

Two people argue, but they cut off each other’s tongue and don’t let them talk. How can you sell a car behind you?

Regardless of whether he is right or wrong, it is disgusting to cover his mouth before he is convicted.

Query the situation that Weibo does not display "edited" after modifying the content.

Why can you change an article without editing records?

There is no editing record, so it is a good way to cross the sky.

I changed the announcement, but I haven’t edited the record. It’s the only one!

Mention Huawei and BAIC

Why is Xiaomi scolded on the Internet? Because Huawei was blocked.

Hot knowledge: the polar fox enjoying the boundary and deducting the bid is BAIC.

Believe Yuan Qicong

I may doubt others, but I absolutely believe Yuan Qicong.

Originally, it was about a car, but he made random accusations. Judging from Mr. Yuan’s usual Weibo remarks, he knew that he was a patriotic person who sincerely hoped for a good country.

I think Cong really has no problem, not even discussing?

Comment on automobile evaluation

Pheasants have more evaluations, and online celebrity has the final say on whether the results are true or not.

Hurry up and set a standard for car evaluation.

This person seems to specialize in this, which is quite annoying.

Comment on the ethos of car circles

Alas, the atmosphere of the rim is pathetic.

The environment of domestic car companies is not ideal, a little careless, and every step is wrong.

It’s all the ethos brought by the mobile phone industry, and there’s no way out.

03

How do car companies respond to evaluation disputes?

1. the fuel consumption of online celebrity big v equation leopard car reaches 18 liters per 100 kilometers (MJSI：38.72).

At the end of November, 2023, the car big V "Great Qin Jun Shaanxi Group" with more than 1.4 million fans released a video, saying that the fuel consumption of the test equation Leopard 5 reached 18 liters per 100 kilometers, which was far from the official publicity data of Equation Leopard (7.8 liters per 100 kilometers). This topic has aroused concern, and some netizens analyzed that this is the result of testing under extreme working conditions. Not only that, some netizens suggested that the speed of the "Qin Jun Shaanxi Group" was about 180km/h, which was suspected of serious speeding.

On December 2, Guan Wei of Equation Leopard Automobile issued a response statement, saying that the police had collected the relevant vehicle operation data in response to the evidence demand of the case of "Yao Xqiang was suspected of driving a motor vehicle for speeding on November 28, 2023", and the data showed that the vehicle had a lot of abnormal driving behavior that day, "the speed exceeded 180km/h in three time periods".

Figure 17: Equation Leopard Response Statement

On the afternoon of December 4th, the "Greater Qin Jun Shaanxi Group" released a video saying that it had contacted the local traffic control department. The local traffic control department criticized and educated him for driving from Weinan to Wuhai on November 28th, and decided to give 200 yuan 3 points because of the speed limit of 80km/h and the actual speed of 103km/h at Wuhai South Ring Road of National Highway 110. Subsequently, the "Greater Qin Jun Shaanxi Group" apologized and said that it would initiate a lawsuit against the behavior of setting charges privately and infringing on personality on the Internet.

On December 6th, Xiong Tianbo, general manager of Equation Leopard Automobile, responded to the question about the authenticity of vehicle data content. "We act according to the law, and the events are all carried out under legal rules. It is not our appeal to create public opinion. It is our current concern to do a good job and serve customers well."

2.AITO responded that the achievement rate of pure battery life in the new M7 "winter test" was at the bottom (MJSI：24.16).

On December 6, 2023, the car platform "Know the Car Emperor" conducted a winter test in Mohe, Heilongjiang Province in 2023, and announced the endurance test results of 19 hybrid vehicles. Among them, the extended-range version of the M7 in Wenjie is at the bottom with a pure battery life achievement rate of 31.6%. In this regard, AITO Automobile released the "Official Interpretation of Winter Test Performance of No Fear of Cold, No Bound Series", pointing out that the test media confirmed that the vehicle had been air-conditioned and heated for a long time before the official test, and there were more than ten times in this process. The operation of opening and closing doors and windows greatly increased the energy consumption of air conditioning, resulting in a rapid decline in power consumption. Under the conditions of extreme cold and continuous heating of air conditioner, windows and doors are opened for many times for a long time, which seriously deviates from the real use scene of users. "Know the car emperor" responded in the live broadcast, all models are subject to unified standards, and there is no situation for a specific car, which does not affect the final ranking.

Figure 18: Statement of Response from the Boundary.

Other car companies should also make a sound assessment. On December 14th, Great Wall Motor held a communication meeting in Beijing to question the winter test standards of Chedi, and responded to the test standards of Chedi in many aspects, such as maintenance standards and electricity standards. Yang Xueliang, senior vice president of Geely, also expressed disagreement with the evaluation results and retrieved background data for explanation.

3. Extreme Krypton executives questioned the unprofessional evaluation of the disassembly of Che Di (MJSI：17.74)

On July 30, 2024, Guan Haitao, a CMO, posted a message in a circle of friends to understand Che Di, calling his evaluation video "too unprofessional". The forwarded video shows that the car emperor said in the evaluation video that Zhijie S7 dismantled the polar krypton 001 and found that the anti-collision beam of the polar krypton 001 was not as good as the 100,000 A class car. Guan Haitao then introduced the front-end safety design of Krypton 001 in Weibo, saying that experts could be arranged to explain it in detail in the future.

Figure 19: Guan Haitao’s circle of friends sent a message.

Figure 20: Guan Haitao and Weibo issued a response.

4. The collision test between Xiaomi SU7 and Krypton 001 was questioned (MJSI：19.51).

On August 13th, 2024, car blogger Gao Ruoxiang (ID: Xiang Xiang) released a video titled "When Xiaomi SU7 hit a krypton 007" in bilibili, which aroused widespread concern. The topic # When Xiaomi SU7 hit a krypton 007# was listed on the hot search list.

Figure 21: The car blogger turned out to be Xiangxiang, releasing the evaluation.

On the evening of August 14th, Xiaomi Auto responded in "Xiaomi SU7 Answering a User’s Question (Episode 67)". After analysis, it is considered that this so-called "test" setting is not rigorous, the record is incomplete and the conclusion is unscientific. Xiaomi Automobile stressed that Xiaomi SU7 had undergone a rigorous crash test during the development process, and no safety hazards were found, and called for the vehicle crash test to be conducted by a professional organization.

Figure 22: Xiaomi Automobile Response

Subsequently, @ turned out to be Xiangxiang Ah released an apology video, explaining the previously controversial "Millet Crash Video".

On August 15th, the topic of "Xiaomi and Krypton can’t open the back door of collision test" was posted on the hot search. On the evening of August 16th, in response to the rumor of "paid test", Weibo, the Legal Department of @ 中中中中中, issued a document saying that 中中中中中中中中中 has not cooperated with any individual or organization in such test, and in view of the false information, 中2001

Figure 23: Krypton rumor payment test

[Observer Network Synthesis] Dong Mingzhu was once again domineering. Yesterday (February 21st), Dong Mingzhu announced a decision in an interview with the People’s Daily client that she would let every employee live in two rooms and one living room.

In addition to the house, Gree also gives employees incentives such as sending mobile phones and raising salaries. Dong Mingzhu also told reporters in the interview that when Gree cars were produced, "then I will give them".

Dong Mingzhu was interviewed.

Yesterday (February 21st), Dong Mingzhu announced a decision in an interview with the People’s Daily client that she would let every employee live in two rooms and one living room.In the interview, Dong Mingzhu admitted that Gree employees are most worried about the house at present, and she will let all Gree employees enjoy two rooms and one living room in the next few years, and she will pay for it. Dong Mingzhu then further explained that as long as the employees don’t leave, when they retire, the house will belong to the employees themselves.

This is not the first time that Gree has helped employees to distribute houses, as pointed out in a press release issued by Gree official website on November 24th last year. As early as 2005, Gree Electric invested 200 million yuan to establish the first phase of Kangleyuan, an employee living area. The park has a building area of over 120,000 square meters and can accommodate more than 10,000 employees. In 2014, the second phase of Kangleyuan, covering an area of nearly 40,000 square meters and spending 400 million yuan, has also been put into use.

Kangleyuan pictures

Gree’s move is "very local tyrant" and very real, which reminds people of the measures of housing allocation in the planned economy era. Big companies such as Alibaba and Tencent also use the same method to retain excellent employees. The Paper reported in March last year that Ma Yun found Greentown Development Real Estate Co., Ltd., a subsidiary of Song Weiping, and built 380 houses on a plot at Wenyi West Road, Chang ‘er Road, Hangzhou, and sold them to his employees. The price of Ali’s interior room is only 60% of the market price.

Tencent’s plan to help employees buy houses was implemented earlier. According to the Beijing News, Tencent launched the housing plan in June 2011, and will invest 1 billion yuan to provide the first set of interest-free loans for qualified employees in three years. Employees only need to issue a house purchase contract and submit a personal credit inquiry report issued by the central bank, and do not need other physical guarantees.

In 2015, the original plan was upgraded. In the first-class cities such as Beijing, Shanghai, Guangzhou and Shenzhen, the amount of interest-free loans has increased from 300,000 yuan to 500,000 yuan; In addition to the above four cities, the second category of cities has increased from 200,000 yuan to 250,000 yuan.

In addition to sending a house, as a manufacturing giant, Gree’s other welfare policies are even more varied. According to Nanfang Daily, Gree Electric has decided to increase the salary of every employee who has worked for three months by 1000 yuan.

Gree salary increase notice

Subsequently, the person in charge of the marketing department of Gree Electric confirmed the reliability of the content. "This salary increase involves about 70,000 employees, and the company’s per capita efficiency is constantly improving, so we should share the labor results with you." According to the number of people, Gree Electric will increase its expenditure by 70 million per month.

But not every benefit is popular. Gree Electric gave the latest Gree mobile phone 2nd generation to employees as a Spring Festival benefit, but it seems that some employees didn’t "buy it". According to the news of China Business News, a large number of second-hand Gree mobile phones were sold on the Internet, and some sellers claimed to be Gree employees.

According to the inquiry of Observer.com, there are indeed a large number of advertisements selling Gree second-generation mobile phones on the second-hand online trading platform "Xianyu.com", and the price is generally "cut by half".

Screenshot of salted fish net

Gree officially responded that it should not be sold by employees. Moreover, the mobile phone is a company’s welfare, not a deduction, but also hopes to motivate employees to use their own products. As for the problem that mobile phones are rarely seen in the market, Gree insiders told reporters that Gree mobile phones are all self-produced, and at present they are only sold in a small range, online platforms and internal channels. "The overall production capacity is very limited, in order to ensure quality."

He also revealed that at present, the proportion of Gree employees using Gree mobile phones is not very high. "Because the mobile phone production capacity is not large, many employees have never seen it themselves, and employees are very curious. Some core employees of the company have experienced it first."

The possible sellers are related manufacturers of Gree, and some sellers claim that their Gree mobile phones are paid off by Gree related parties at the time of checkout.

In addition to mobile phones, there may be "Gree cars" in the future. Gree Group announced on the evening of February 20th that the company intends to sign a Cooperation Agreement with Zhuhai Yinlong, and the total amount of mutual priority procurement between the two parties shall not exceed 20 billion yuan.

It seems that the failure of Gree’s acquisition of Zhuhai Yinlong last year did not affect Dong Mingzhu’s confidence in entering the automobile industry.Dong Mingzhu also told reporters in the interview that when Gree cars were produced, "then I will give them".

[Observer Network Integrated Gree official website, Beijing News, Caijing.com, Nanfang Daily, etc.]

Speaking of Gree, I think everyone will be familiar with it. Gree is the leader of the domestic air-conditioning industry, which can be said to be a household name, and its chairman Dong Mingzhu is now attracting more attention.

With the trend of globalization, more and more foreign brands have joined the domestic air-conditioning industry and launched fierce competition with domestic air-conditioning brands. Gree’s market share is getting lower and lower. Dong Mingzhu thinks that the air-conditioning industry has reached a saturated level, so he will turn his attention to other industries.

As early as a few years ago, Dong Mingzhu has shifted its target to the automobile industry. After years of hard work, Dong Mingzhu finally paid off. She successfully made her own brand car, and the car logo was designed, which was very popular on the Internet. But when people saw the price of this car, many people were reluctant to buy her car again. What is the car made in Dong Mingzhu? Let’s have a look.

[Road to build cars in Dong Mingzhu]

As early as ten years ago, Dong Mingzhu realized that the air-conditioning industry had become saturated, and she needed to find another way to make money, so she began to pay attention to other industries. In 2015, she first paid attention to the mobile phone industry, so in that year, Gree released some new mobile phones, but because the price of their mobile phones was too high compared with other brands, the sales volume was not very good. Later, Dong Mingzhu could not make money in the mobile phone industry himself.

In 2016, Dong Mingzhu set her eyes on Yinlong, a new energy company in Zhuhai. At first, she planned to include this new energy company in the name of Gree Group, but at the board meeting, her decision was not approved by everyone, so the proposal was finally shelved, but Dong Mingzhu did not miss this opportunity, but looked for other ways.

Later, Dong Mingzhu, in her own capacity, contacted several friends who got along well in the real estate circle, and asked them to take a stake in Yinlong together with herself. With such a joint effort, Dong Mingzhu’s share in Yinlong Group reached 17.46%, ranking second, and successfully became the second largest shareholder of Yinlong Group. After Dong Mingzhu became a shareholder, she officially started to develop her own optimistic automobile industry.

The data shows that she has expanded the company’s factories in several cities in China, and also expanded Yinlong’s business to the field of lithium battery manufacturing. But at that time, Yinlong’s main energy was focused on new energy vehicles, and she didn’t have much experience in manufacturing cars and off-road vehicles, so Dong Mingzhu chose to cooperate with other companies. And Dong Mingzhu’s efforts are not without rewards. After two years’ efforts, she finally succeeded in creating her own brand of new energy vehicles.

[Dong Mingzhu finally succeeded in building a car]

In fact, as early as September 10th, 2015, Dong Mingzhu’s company has launched a new energy vehicle named "".According to its company, this vehicle is driven by pure electric, and the model is "MOV", which is superior to other brands in terms of appearance and performance. The speed of Yinlong Effie is as high as 120 km/h, the power of the engine is also very strong, up to 100 kw, and the cruising range is as high as 450 km. Moreover, its charging ability is also very diversified. You can choose to charge slowly or quickly, and it can be fully charged in two hours.

With excellent performance and excellent performance, this car attracted the attention of countless people at the first time it was listed. The most striking thing is the logo of Yinlong Effie, which is a flower pattern composed of five circles and looks very eye-catching. We originally thought that this car had such a good performance, and it would definitely set off a huge storm after it went on the market. However, in fact, the sales volume of this car was not very good. According to market statistics, the sales volume of this car was only 2,708 in 2019. Why?

[I don’t want to buy it at the price]

In fact, the reason is very simple. The price of this car is really too expensive. When it went on the market in 2019, the price was as high as 430,000, which is more expensive than Tesla in the United States. Such a large sum of money is enough to make many people daunting.

Although this car is well-made and beautiful in appearance, it is a new energy vehicle after all. Compared with ordinary fuel vehicles, its use and maintenance methods are different from those of conventional cars, and its maintenance expenses may be higher, and its batteries need to be replaced after a period of time, which is not cheap. Generally speaking, this car is inconvenient and uneconomical, and its cost performance is not high.

Dong Mingzhu is undoubtedly a successful woman. She came into people’s sight by Gree air conditioner, and then found that the air conditioner has reached saturation, so she began to enter the mobile phone industry. Although she suffered a little loss in the mobile phone industry, she did not give up, but shifted her focus to the automobile industry. Unfortunately, the sales of the cars she founded were not good, even very bleak.

Today’s topic:Did Dong Mingzhu build a car successfully? As soon as the car logo came out, it surprised everyone. When I saw the price, netizen: I didn’t consider it.

　　[Autohome News] The 2012 Guangzhou International Auto Show has entered the countdown stage. This is also the last international auto show in China in 2012. Automakers will never miss this great opportunity to promote and publicize their new auto products. Last week we brought you "16 New Car Previews of Guangzhou Auto Show (1) ", which included many key new cars. This week, the new car preview of Guangzhou Auto Show continues, and today there are 12 new cars for you.

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●　 Changan Ford Wingstroke

　　 Features: Small SUV/Appearance Personality

　　The Wingbo has been confirmed to be domestically produced by Changan Ford and is expected to be officially launched early next year. After its official launch, the car will compete on the same stage as GM’s Buick Oncola, focusing on the domestic small SUV market segment.

"Changan Ford Wingbo Real Car Map"

　　Everyone has mixed opinions about the "appearance" of the Wingbo. Whether it can accept such a personalized shape depends entirely on personal aesthetics, but to be honest, the appearance of the Wingbo can indeed leave a deep impression on people.

"Changan Ford Wingbo Real Car Map"

　　In terms of power, the Changan Ford Wingbo is powered by a 1.5-liter naturally aspirated CT engine, which generates a maximum of 110 horsepower, 7 horsepower more than the Fiesta 1.5-liter ZY engine. In terms of drivetrain, it is matched by a 5-speed manual and a DCT dual-clutch transmission. At the end of 2013, the car is likely to be complemented by a 1.0L turbocharged engine.

　　Let’s talk about this car:

　　For domestic joint venture car companies, small SUVs are aimed at an emerging automotive market segment, and the consumer group they face is also very clear, that is, young car buyers who advocate self-esteem and pursue individuality. At present, the domestic auto market has two major characteristics: one is that SUVs are still popular; the other is that car consumers are getting younger and younger. It can be said that this era background has given Changan Ford Wingbo a good opportunity. After the car is officially launched in China, it will form a direct competitive relationship with GM Buick Oncola.

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●　　Shanghai Volkswagen New Santana

　　Features: New family-style design/Same platform as the new Jetta and Skoda Rapid

　　Shanghai Volkswagen’s new Santana has made its world debut in Wolfsburg, Germany at the end of October. The car will make its domestic debut at the Guangzhou International Auto Show this time, and then the new Santana is expected to be officially launched in December.

　　In terms of appearance, if you compare the new Santana to the old Santana, the new car’s changes are completely new, and the car adopts Volkswagen’s new family-style front face design. In terms of body size, the length/width/height of the new Santana are 4473/1706/1469mm respectively, and the wheelbase reaches 2603mm.

　　In terms of platform, the new Santana is built on the same platform as Volkswagen’s new generation sedan POLO. In fact, this platform is the PQ25 platform with an extended wheelbase. FAW-Volkswagen’s new Jetta and Shanghai Volkswagen’s Skoda Rapid are also based on this platform.

　　动力方面，新桑塔纳搭载1.4升和1.6升自然吸气发动机，最大功率分别为90马力和110马力，与之匹配的是5速手动和6速自动变速箱。

　　Let’s talk about this car:

　　新桑塔纳将与一汽-大众新捷达、上海大众斯柯达Rapid一起成为大众在国内入门紧凑级汽车市场的“三剑客”。虽然目前国内这一级别的汽车细分市场竞争激烈，但新桑塔纳有着其他竞品无法企及的优势，那就是近30年品牌文化的沉淀和口碑的积累。从2012年-2020年，上海大众对于新桑塔纳的总产量规划是240万台，从这一点我们也能看出上海大众对于新桑塔纳有着非常高的期待与寄托。

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●　　奇瑞全新一代QQ

　　特点：外观变化明显

　　在奇瑞全新一代QQ的申报图、谍照屡次曝光之后，新车将会在广州国际车展上首次发布，并预计今年12月份在国内市场正式投放。

　　从之前曝光的谍照来看，全新一代QQ的外观造型依然坚持走小巧可爱的路线，前大灯、前保险杠的变化非常明显，此外新车前发动机盖上方加入了微微隆起的线条。尾部方面，全新一代QQ的尾灯上移，样式也进行了重新设计，尾部整体设计风格与比亚迪F0有些相似。

　　动力方面，奇瑞全新一代QQ将搭载的是0.8升和1.0升发动机。传动系统方面，与之匹配的是5速手动变速箱，而自动挡车型有望在2013年推出。

　　Let’s talk about this car:

　　QQ这款微型车对于奇瑞来讲有着非同一般的意义，多年来不仅为奇瑞贡献了巨大的销量，而且很多消费者认识奇瑞就是从QQ开始的，它对于奇瑞品牌的宣传也起到了至关重要的作用。可如今国内的汽车市场已经不能和当初同日而语，汽车市场日趋细分化、车企竞争逐渐白热化，消费者的购买需求也在发生着质的改变，国内微型车市场正在逐渐萎缩，从2011年年初至今，国内微型车的市场份额已经从6.47%跌至现在的3.41%。由此可见，全新一代QQ在推出后，将面临着不小的压力。

●　　Subaru’s new generation of foresters

　　Features: Learn from XV design elements/or add a sports version/2.0T new engine

　　The arrival of Subaru’s new generation of Forester seems to be faster than we expected. After the car is released in Japan, it will come to the Guangzhou International Auto Show. According to the latest news, the new generation of Forester will be officially launched overseas in Quarter 1, 2013, and the new car will also be introduced to China simultaneously.

　　From the official picture of the new generation of Forester, the design of the front face of the new car is easily reminiscent of the Subaru XV. The design of the front air intake grille and headlights of the two cars is very similar. In addition, the official picture includes a new generation of Forester with sports kit. We guess that the new car is likely to launch ordinary and sports models according to different appearances.

"Suspected Subaru’s new generation of Forester sports model"

　　In terms of power, Subaru’s new generation of Forester is equipped with a 2.5-liter horizontally opposed engine with a maximum power output of 172 horsepower; in addition, the engine on the current 2.5T model will be replaced by a 2.0T engine with a maximum power of 254 horsepower, and the two engines will be matched with a 6-speed manual and CVT gearbox.

　　 Let’s talk about this car:

　　The Forester is the best-selling SUV model of the Subaru brand in China. Last year, the Forester accounted for about 50% of the sales of all Subaru models in China, but the current Forester has been in service in China for nearly four years and has reached the replacement cycle. Judging from the characteristics of the new car, the changes of the new generation of Forester are comprehensive. In addition to the family-style design in appearance, the introduction of the 2.0T engine is also a major highlight, which not only ensures sufficient power but also improves fuel economy. These are the focus of attention.

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●　　Dongfeng Nissan facelifted Li Wei

　　Features: Obvious changes in body details/1.6L engine power data slightly increased

　　After the spy photos of Dongfeng Nissan’s remodel Li Wei were exposed, we recently learned that the car will also be launched at the Guangzhou International Auto Show. The new car will include both the standard version and the Cross version with the appearance kit.

"Changed Liwei Standard Edition Spy Photo"

　　The changes in the modified Li Wei focus on the body details: the front intake grille has changed significantly, the shape of the taillights has been redesigned, and the three-dimensional effect has been enhanced. The Cross version of the model adds a black sports kit, with bright silver anti-friction plates added to the front and rear of the vehicle, and the roof is equipped with a bright silver luggage rack. In addition, the length, width and height of the modified Li Wei standard version are 4249/1699/1577mm, and the length/width/height of the Cross version is 4308/1734/1630mm. The wheelbase of both models is 2600mm.

"Changed Li Wei Cross Edition Spy Photo"

　　In terms of power, the modified Li Wei is still equipped with a 1.6-liter naturally aspirated engine, with a maximum power of 123 horsepower after adjustment, which is 18 horsepower higher than the current model with the same displacement. As for whether the 1.8-liter displacement model will be cancelled, we still need to wait for the official news.

　　Let’s talk about this car:

　　At the end of August this year, there was news that Dongfeng Nissan would replace the Li Wei within the year, and the new car might be built based on the 2013 Note (click to view the official picture of the 20113 Note). From the latest news, it is clear that Dongfeng Nissan is not ready to replace the Li Wei. In order to maintain the share of this car in the domestic automobile market, Dongfeng Nissan will launch a modified model of the Li Wei.

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●　　Dongfeng Honda facelifted Spray

　　　Feature: Added 2.0-liter model

　　Not long ago, the fuel consumption meter of Dongfeng Honda’s new Spray was exposed, and the new Spray will add a 2.0-liter model. According to previous news, this car is expected to go on sale in November, and according to the time, it is very likely that the car will be officially launched at the Guangzhou Auto Show.

『改款思铂睿谍照 谍照来源：网易汽车』

　　In terms of power, the replacement Spray will retain the 2.4-liter naturally aspirated engine on the current model, which generates a maximum of 181 horsepower. In addition, the replacement Spray will also add a model with a 2.0-liter engine, which is rated at 156 horsepower, according to the fuel consumption meter.

『改款思铂睿谍照 谍照来源：网易汽车』

　　外观上，改款思铂睿将在车身细节方面进行改进，这包括前进气格栅、前保险杠、雾灯以及尾灯内部样式。

　　Let’s talk about this car:

　　思铂睿具有和第八代雅阁相同的动力总成和底盘结构，而从外观来看该车就是欧版的雅阁。自思铂睿在2009年推出以来，由于受到单一排量车型以及较高价格区间的影响，思铂睿在国内市场出现了“叫好不叫座”的局面。此次借推出改款车型的契机加入2.0升排量车型，有望使该车入门价格下探到20万以内，这样的产品策略与广汽本田在今年4月份推出2.4升排量歌诗图的做法相似，以引入低排量车型为手段降低车系门槛价格，力图提升该车型的销量。

●　　长城哈弗H7

　　特点:旗舰SUV定位/7座/配置丰富/2.0T+6AT

　　长城哈弗H7最早是以SC60概念车的身份发布，这款车定位于长城哈弗旗下豪华行政级别的SUV，属于哈弗系列中的旗舰产品。据之前消息称，该车预计在明年正式上市。

　　外观方面，哈弗H7整车设计大气稳重，具有浓烈的商务气息。哈弗H7前大灯加入LED日间行车灯。车身尺寸方面，该车的轴距达到2915mm，车身离地间隙为210mm。采用的是承载式车身。

　　作为哈弗系列的旗舰级SUV，哈弗H7的配置比较丰富，其中不仅包括倒车影像、无钥匙一键启动、定速巡航、电动记忆座椅和电动天窗。在安全配置方面，还包括ESP、坡道辅助等配置。

　　动力方面，长城哈弗H7有望搭载的是一台2.0L的涡轮增压直喷发动机，最大功率达到了218马力，峰值扭矩324N·m，与之匹配的是6速自动变速箱，此外该车还将配备适时四驱系统。

　　Let’s talk about this car:

　　The Great Wall Haval H7 does not seem to be a high-volume model. The rich configuration, long wheelbase and the status of a luxury executive SUV indicate that this car is not cheap. In my opinion, the H7 is a representative of the high-end image of the Great Wall SUV product series, and it is also Great Wall’s attempt and efforts to get rid of the low-end cheap image and break through the product bottleneck of its own brand.

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●　　Volkswagen’s new generation Beetle 2.0TSI version

　　　Features: Same as the Golf GTI powertrain

　　We recently learned from imported Volkswagen dealers that the new generation Beetle 2.0TSI version will be officially launched at the end of November, and it is likely to be released at the Guangzhou International Auto Show and announced at the same time. It is reported that the pre-sale price of the car is 340,000 yuan.

　　In terms of power, the new generation Beetle 2.0TSI version will be equipped with a 2.0TSI engine with a maximum power output of 200 horsepower and a peak torque of 280N · m; the engine has the same power parameters as the 2.0TSI engine on the domestic Golf GTI. In addition, the official 100-kilometer acceleration of the new generation Beetle 2.0TSI version is 7.5 seconds; the comprehensive 100-kilometer fuel consumption is 7.7 liters.

　　 Let’s talk about this car:

　　There is no doubt that the new generation Beetle will become a "grumpy bug" after being equipped with this 2.0TSI engine, and the power experience of the car is indeed worth looking forward to, but from the pre-sale price, the pre-sale price of 340,000 yuan is really beyond our expectations, knowing that such a price is 100,000 yuan higher than the Golf GTI and Seat LEON.

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●　　JAC Ruiying S5

　　Features: 2nd Generation Ruiying/Positioning City SUV/2.0T + Dual Clutch Powertrain

　　Recently, the Jianghuai Ruiying II was named S5, and this car is very likely to be officially released at the Guangzhou Auto Show. According to previous reports, the pre-sale price range of the new car is 10-150,000 yuan.

　　The Ruiying S5 is actually a replacement product of the Ruiying models sold in China. The new car has undergone a comprehensive change in appearance, and the overall design is biased towards the urban SUV style.

　　In terms of power, the Jianghuai Ruiying S5 is equipped with a 2.0L turbocharged engine with a maximum power of 177 horsepower. In terms of transmission system, it will be equipped with a 6-speed manual transmission in the early stage, and it is expected to add models equipped with DCT dual-clutch transmission in the later stage.

　　Let’s talk about this car:

　　In addition to the appearance of the new Ruiying S5, the positioning of the city SUV is clearer. The 2.0T + DCT dual-clutch powertrain will be a major highlight of the new car, but the performance of this system in practical applications still depends on the facts.

●　　Infiniti JX35

　　Features: Luxury 7-seat SUV/Diverse seat adjustment methods/Rich configuration

　　Recently, we learned from the Infiniti official, its luxury 7-seat SUV JX will be officially listed at the Guangzhou Auto Show, the pre-sale price range of 64.5-74 5,000 yuan, the specific models for the JX35 two-wheel drive excellent version and JX35 four-wheel drive all-round version.

　　In terms of appearance, the Infiniti JX SUV draws on the design elements of the Etherea concept car. The whole vehicle highlights the atmosphere and luxury, with a total of 7 body colors for consumers to choose from. The car adopts a 7-seat layout of 2 + 3 + 2, the second row of seats can slide back and forth, and the second and third rows of seats can be reclined at the same time. Diversified seat adjustment methods are a major feature of Infiniti JX.

　　In terms of configuration, the Infiniti JX has all the features a luxury SUV should have, including an adaptive cruise system, a Bose sound system, an 8-inch touch display, an XM NavTraffic real-time traffic information system, a panoramic sunroof, and comfort gear such as electric rear sunshades and electrically heated seats. In addition, the car is equipped with electronic assistance systems such as BCI collision prevention system, BSI blind spot side collision prevention and lane departure warning.

　　In terms of power, both Infiniti JX models are equipped with a 3.5-liter V6 engine with a maximum power of 277 horsepower and a peak torque of 334N · m, which is matched by a CVT continuously variable transmission.

　　 Let’s talk about this car:

　　The Infiniti JX is positioned between the FX and QX, and the seven-seat layout in the car makes this luxury SUV very few direct competitors in China. From the choice of power and two-wheel drive models, it is not difficult to see that the Infiniti JX focuses not on performance and sports, but on large space and comfort. The JX, which has the characteristics of both MPV and SUV models, can not only meet the needs of family cars, but also take into account the heavy responsibility of business vehicles, achieving dual-use.

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●　　国产斯柯达Rapid

　　　特点：入门紧凑型车

　　在全新捷达和全新桑塔纳大放异彩的同时，斯柯达Rapid也已经敲定在明年实现国产，这款车同样基于大众新一代三厢POLO的平台研发，定位于入门紧凑级市场。根据目前我们获得的消息，这款车的预售区间为8-11万元。

　　国产斯柯达Rapid的长宽高分别为4501/1706/1469mm，轴距为2603mm，这样的车身尺寸与上海大众全新桑塔纳几乎完全一样。外观设计上，国产Rapid有着斯柯达家族式的设计元素，整车线条非常简约。

　　动力方面，国产斯柯达Rapid搭载的同样是与新捷达和新桑塔纳车型相同的1.4升和1.6升发动机，最大功率分别为90马力和110马力。传动系统方面，与之匹配的是5速手动和6速自动变速箱。

　　 Let’s talk about this car:

　　由于国产Rapid与新捷达、新桑塔纳采用相同的平台打造。仅从车型上来看，三款车存在着比较严重的同质化现象，但国产Rapid在上海大众斯柯达产品序列中将作为全新的车型被推出，它的定位在晶锐和明锐之间，未来将与全新爱丽舍、东风日产新阳光以及“同源”兄弟新捷达、新桑塔纳一同竞争国内入门紧凑型市场。如果从车型口碑单方面来说，国产Rapid与其竞争对手相比尚无法望其项背，因此在产品宣传上，上海大众斯柯达还需做些努力。

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●　　海马“曜”量产版

　　特点：海马首款中型车

　　海马“曜”量产车的产品代号为B11，该车将在即将拉开帷幕的广州车展上发布。据最新消息称，海马“曜”有望在明年上市，届时该车还将有一个全新的命名。

　　In terms of appearance, the production version of the Hippocampus "Yao" basically retains the design elements of the concept model, the front air intake grille is changed to a horizontal and vertical staggered design, and the headlights are stretched. In terms of body size, the body length of the Hippocampus "Yao" is 4845mm, and the wheelbase reaches 2800mm.

　　In terms of power, according to the information we have so far, the car will be equipped with a 1.8L turbocharged engine. In terms of drivetrain, it is matched with a 6-speed manual and a 6-speed automatic transmission.

　　 Let’s talk about this car:

　　The launch of Haima’s "Yao" production car is of special significance to Haima Motor. The birth of this car will not only fill the gap in Haima Motor’s mid-size car field, but also be a new milestone for Haima Motor. The launch of the mid-size car is the beginning of Haima Motor’s attempt to get rid of the low-end and cheap image of autonomous cars. If this inherent impression is not changed, the image of the independent brand cannot be improved. No matter what the outcome of this attempt, this positive approach should be encouraged.

　　As the opening time approaches, we will also get more information about the new cars at the Guangzhou Auto Show. There will also be the latest issue of "Guangzhou Auto Show New Car Preview" to introduce to you. Please continue to pay attention to our relevant reports. (Text/Autohome Cao Lei)

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