"The apes on both sides of the strait can’t stop crying, and the canoe has passed Chung Shan Man!"

Rivers run, birds gather, and poets sing loudly, resounding through the sky. At the end of the animated film "Three Wan Li in Chang ‘an", Li Bai finally saw the light after a rough time, and the audience felt deeply and comfortably. The creator showed the weather of the Tang Dynasty with a hearty audio-visual narrative, and also made the familiar Tang poems have a new artistic conception.

From The Return of the Great Sage on the Journey to the West, which was called "the light of the country", to the grand occasion that Ne Zha created a single box office of more than 5 billion yuan and 140 million people watched the movie, and then to the watching craze and continuous hot discussion caused by Three Wan Li in Chang ‘an … In the past 10 years, among the top 20 works of China’s animated film box office, 9 were based on Chinese excellent traditional culture. These passionate "national style animations" activate cultural genes with contemporary aesthetics, present magnificent imagination with digital technology, explore China style and pursue China style, and become a microcosm of Chinese excellent traditional cultural innovation.

不只是动画，也不只是电影。近年来，我国文艺领域“国潮”涌动、“国风”劲刮。舞台上，《唐宫夜宴》《只此青绿》《五星出东方》，“国宝文物”翩然起舞；荧屏上，《中国诗词大会》《经典咏流传》《斯文江南》，典籍文字气韵生动；北京冬奥会开幕式上，二十四节气倒计时展示华夏独特时间观，“燕山雪花大如席”以浪漫想象穿越时空，徐徐打开的“中国门”迎纳四海宾朋……国风国潮牵动的，不仅是器物、人物和故事，更是审美、情感和认同；它所体现的，不仅是赓续文脉、续写辉煌的文化自觉，更是坚定的文化自信。

5000多年未曾中断的中华文明，为新的文化创造提供丰沛源泉，人民日益增长的精神文化需求，为推动文艺高质量发展提供源源动力。习近平总书记指出：“要把握传承和创新的关系，学古不泥古、破法不悖法，让中华优秀传统文化成为文艺创新的重要源泉。”当前文艺创新的成功探索向我们昭示：文化自信涵养文化创造，文化创造增强文化自信。强化这个正反馈，在新的起点上继续推动文化繁荣、建设文化强国、建设中华民族现代文明，是我们在新时代新的文化使命，也必将推动中华文化生生不息、奔涌向前。《 人民日报 》( 2023年09月15日 04 版)

Culture refers to the values, belief system, behavior norms, artistic creation, language, customs and traditions shared by a society or group. It is the product of human evolution and social development, which helps to shape the identity and thinking mode of individuals and groups.

Identifying whether a person has a culture is not simply about whether he has a high degree of education or extensive knowledge. The embodiment of culture depends more on a person’s ideological depth, values, interpersonal communication and behavior. Here are some ways to identify whether a person is literate or not:

Breadth and depth of knowledge: A literate person usually has a wide range of knowledge, not limited to a certain field, but also can deeply understand and think about what he has learned.

Open mind and curiosity: Educated people usually have open mind, are willing to accept new ideas and ideas, and are curious about different cultures and concepts.

Art and aesthetic consciousness: Culture and art are closely related, and literate people usually have a certain ability to appreciate and understand art forms such as painting, music and literature.

Language expression ability: A literate person usually has good language expression ability and can express his views and thoughts in accurate and vivid language.

Social consciousness and code of conduct: Educated people usually have high social consciousness, can respect others, abide by social code of conduct, and actively participate in social activities.

In a word, literacy is not only knowledge, but also a way of thinking, a code of conduct and an understanding of the world. By observing a person’s knowledge, way of thinking, artistic appreciation, language expression and social behavior, we can preliminarily judge whether he has culture or not. However, culture is a complex concept, and everyone’s understanding and expression may be different, so we should keep an open mind, respect diversity, and have positive exchanges and dialogues with others.

Mr. Mao Zedong once said: "China’s long-term feudal society has created splendid ancient culture." This shows the importance of culture to a society and even a country. A long history of civilization requires us to pass it on; The touching spirit wants us to continue; Up and down five thousand years of history, want us to pass on. This is the youth in New China, and this is what Mr. Mao Zedong calls the sun at eight or nine o’clock in the morning.

Chinese culture is profound and has a long history. The history of 5,000 years has also made foreign friends admire and admire it. There is only history to have the present, and only the ruins know the rise and fall. Therefore, only by inheriting the traditional culture can we cultivate ourselves and govern the country. Dare to ask which 21st century teenager doesn’t have such a dream? In Jing Ke Stabbed the King of Qin, when Jing Ke went to Qin, the ministers were in tears, but Jing Ke couldn’t bear to look at it, leaving an eternal famous sentence: "The wind is rustling and the water is cold, and the strong man will never return when he is gone." Which of Yan Wang, Jing Ke and Qin Wang in this article does not want their country to be prosperous, their people to live and work in peace and contentment, and their history and culture to be passed down by themselves?

Dynasties are not immutable, and culture is not. If a nation and a country do not have their own unique culture, then I think this country is not far from extinction. Why did Qin Shihuang burn books to bury Confucianism? Code of hammurabi, the first written code in human history, Athens, the first democratic country in human history, many firsts in human history, the first detailed chronicle history book in China history, and many firsts in China history all confirm what Emerson once said: "Culture opens the perception of beauty." Beauty refers not only to the beauty of image, but also to the perfection of culture. "Beauty" runs through us, and culture is interspersed among us. "Cultural progress is the law of the world, and cultural progress is also the trend of China." China people’s ideological and cultural progress, quality of life progress, scientific research progress, medical services progress. China has been making progress, and so have the people of China! In just 70 years, culture has brought us not only cohesion, but also our fighting capacity!

For drinking tea, it is obvious that ordinary white porcelain bowls can meet the demand, but why do we prefer porcelain tea set with fine workmanship? When writing, the arm rest is used to prevent the arm from being stained with ink. Obviously, as long as it has the function of putting the arm, why do we pay attention to its material and the carving on it? When we are moved by the beautiful artistic conception of an ancient poem, when we are fascinated by the exquisiteness and elegance of a handicraft, what do we get from it? What can those humanistic details and artistic values bring to our lives? Or, is culture "useful" or "useless" to our life?

The "uselessness" of culture is also "great use"

In the dialogue session hosted by Bai Yansong at the 15th Cultural China Forum, Pan Lusheng, chairman of China Folk Writers Association, pointed out that "useful" means "practical" and "useless" means aesthetic "useless". Material and spiritual use and life use are both useful and practical, while useless is also useful and even useful.

Pan Lusheng introduced that in Lin ‘an City in the Southern Song Dynasty, the palace culture, the literati culture and the street culture were integrated, which formed the idea of "craft for practical use", and also created a life style of unity of practicality and aesthetics in the Southern Song Dynasty. During this period, the weaving technology was superb, and the fabrics made were dense and light as cicada’s wings. Not only were there various types of yarn, Luo, Qi and Ling, but the silk reeling and embroidery techniques were also superb. The gardens in the Southern Song Dynasty are like three-dimensional landscape paintings with pavilions and winding paths, which contain the spiritual complex and aesthetic artistic conception of literati. From the clay figurines of children in the Song Dynasty in Zhenjiang Museum, to the Children’s Plays in the City in Taipei Palace Museum, from the white porcelain children’s pillows in Dingyao in the Palace Museum, to Song Jin’s Paintings of the Hundred Immortals in Cleveland Art Museum in the United States, all of them reflect the aesthetics and interest of life in which humanities and art are combined with street life.

In contrast, in today’s fast-paced diet and fragmented culture, modern people no longer seem to have an attitude of attaching importance to life aesthetics, and traditional crafts no longer pursue use value. In this context, should we learn from the ancients and return to the "elegant life" way of the Southern Song Dynasty?

"The handicraft tradition of the Southern Song Dynasty is historical and contemporary, which runs through the traditional Chinese aesthetic spirit, lifestyle and cultural taste." Pan Lusheng said. Therefore, he proposed to develop a new economy of Song rhyme culture, take people’s life needs as the guide, enhance cultural life experience, and study how elegant lifestyle can be integrated into today’s life, so that people can gain a sense of cultural identity.

Pan Lusheng believes that, on the one hand, by reviving traditional crafts, we can explore how to better inherit and utilize traditional craft and cultural resources at present, inject the culture of Xixiang into education and cultural communication, and serve people’s spiritual and cultural life. On the other hand, through the development of cultural industry with cross-industry barriers, traditional craft culture can be transformed into the resources of contemporary Song Yun cultural industry, creating higher economic value, thus better serving people’s material and cultural needs.

"Cultural pension" is worth looking forward to.

On the aesthetic level of life, the "usefulness" and "uselessness" of culture may be a philosophical proposition, but in the medical field, the "usefulness" of culture is indispensable. According to Zheng Xiaoying, academician of the Academy of Sciences of developing countries and director of the Peking University Population Research Institute, culture is even more "useful" than science and technology.

Zheng Xiaoying said, "Everyone’s ultimate wish is to grow old healthily and say goodbye to the world happily. This is by no means a problem that can be solved by relying solely on science and technology or medical means, but a realm that must be achieved through the combination of culture, art and technology. In this sense, the infiltration of culture is more important than the development of science and technology. "Zheng Xiaoying believes that" medical art education should be integrated into medical education so that every doctor can accumulate deeper artistic accomplishment and cultural heritage. "

Zheng Xiaoying pointed out that cultural blessing is also needed to deal with the problem of population aging. She introduced that with the intensification of the aging process, the life expectancy of China’s population is also increasing rapidly. However, most of the increased life expectancy is unhealthy, that is, life expectancy with disabilities. Among the disabled people in China, 53% are elderly people. To solve the problems of these elderly disabled people, we need the support of science and technology, but more importantly, we need the support of culture. "Let them be happy and enjoy the benefits brought about by the reform and opening up to the maximum. This is not a problem that can be solved by a simple assistive device."

At the same time, Zheng Xiaoying emphasized the concept of "cultural support for the aged", which is a way to support the aged on the premise that the material needs of the elderly are basically guaranteed, on the basis of meeting spiritual needs, on the basis of communicating emotions, exchanging ideas and having a healthy body and mind, and on the purpose of publicizing individuality, advocating independence and enjoying the spirit of happiness and pleasure. "Cultural pension meets the spiritual needs of the elderly. For the elderly without children, this pension model is particularly important." Zheng Xiaoying said.

How to realize the mutual integration of science and technology and humanities

Undoubtedly, the integration of culture, art and technology can make people’s lives better. So, as an individual, how should we start from ourselves and realize the integration of technology and humanities? This is also a question that Wang Yuming, an academician of China Academy of Engineering and an expert in fluid sealing engineering technology, is often asked.

Wang Yuming laughed and called himself a "science man". "However, although my main business is mechanical engineering, I am not" mechanical "culturally. He is a student of Mr. Ye Jiaying, a consultant of the Chinese Poetry Society, the director of the Poetry Working Committee of colleges and universities, and the president of the Tsinghua University Lotus Pond Poetry Society. It can be said that he is a person who perfectly balances "poetry and distance".

When answering the question "how to realize the mutual integration of science and technology and humanities", Wang Yuming believes that in terms of values, science and technology and humanities and arts are both pursuing truth, goodness and beauty, and they are essentially interlinked; In the mode of thinking, both of them need logical thinking and inspiration epiphany thinking, which can promote each other. The same is true of many masters of science and technology (such as Einstein, Yang Zhenning, Qiu Chengtong, Gu Yuxiu, Qian Xuesen, etc.). However, the most important thing is to have a "pure heart" in both scientific research and literary creation.

On the "Use" of China Culture from the Outside

The Chinese culture has a long history, and the "useful" culture not only created the fashion life of the ancients, but also injected spiritual strength into solving modern social problems, and also brought about an impact on the civilized development of neighboring countries.

In the dialogue session, Cheng Yonghua, former Japanese ambassador extraordinary and plenipotentiary to People’s Republic of China (PRC) and executive vice president of China-Japan Friendship Association, introduced the "use" of Japanese culture to neighboring countries. He said that China’s culture had a profound influence on the Korean Peninsula, Viet Nam and Japan. Take Japan as an example. The Sui, Tang and Song Dynasties were the historical peaks of Sino-Japanese cultural exchanges. During this period, ancient Japan sent 19 groups of envoys to China to study, with a maximum of 600 people at a time. In addition to sending envoys, a large number of international students also came to China from ancient Japan. Many of them stayed for many years, and some even stayed in China to work as officials in Chang ‘an until they died and were buried in Chang ‘an. In 645 AD, the ancient Japanese carried out the "Dahua Innovation" movement, abolished the monopoly regime system in big noble, and established an ancient centralized state with reference to the rules and regulations of the Tang Dynasty in China. During the Song Dynasty, more and more Japanese people came to China to study. Jian Zhen, a monk in the Tang Dynasty, traveled eastward to preach the precepts to Japan and was honored as the ancestor of Japanese Buddhist legalists. The Tang Zhaoti Temple complex built by him and his disciples in Nara, Japan, embodies the architectural characteristics of the Tang Dynasty and is the largest and most beautiful building in Japan’s existing Tianping era. Japanese characters are also born out of Chinese characters. At first, there were only languages but no characters in Japan. In asuka period, Buddhist classics introduced into Japan along with Buddhism made Chinese characters penetrate into Japanese life. The first Chinese characters were used by ancient Japanese as phonography, but they were troublesome in the process of use, so heian period invented katakana and hiragana with reference to the radicals and cursive scripts of Chinese characters. In addition, the present Japanese court music-gagaku,It is also music from the Tang Dynasty in China.

Cheng Yonghua said that Sino-Japanese exchanges have a history of 2,000 years. Today, Japanese young people are still attracted by China’s rapid economic development and technological innovation, and feel that "they should go to China to see more and communicate more".

Whether it is "practical" or "useless", the China culture of the same strain needs and deserves to be passed down and carried forward by contemporary people. As Pan Lusheng said, culture is a nation’s overall lifestyle and value system. If the ancients’ fashion is integrated into contemporary life, we may be able to create a pioneer culture with temperature, connotation and taste in the new era.

In an era full of knowledge, in an era when sports are just needed as students, in an era when children grow up and in an era of constant exploration, sports have become an indispensable product.

And what kind of exercise can make us understand teamwork and team spirit while exercising ourselves?

Children in China, to a great extent, have strong personal abilities, but they are not first-class in teamwork.

In this competitive era, good health is essential. Cultivating a good sport can not only broaden one’s mind, but also cultivate one’s body and mind.

Baseball, a sport full of teamwork, strategy, and self-breakthrough, has become popular in various countries and is on the rise in China.

In the process of training, children need to work together and do their own work well. In anticipation, in the heart of winning, under excellent strategies and in strong psychological quality and concentration, everyone can work together to win the game.

Strength, endurance, speed and willpower are all the foundations of children. In growth, different abilities give different strengths. The advantage of exercise is that children’s minds are cultivated everywhere, and their will is also honed, so that children can have a good psychological quality from an early age.

In baseball, a batter’s correct hitting posture, such as kicking from the back, turning, pulling the arm and swinging the wrist, tests the strength of the players’ legs and arms and the flexibility of the middle part of the body, hands and feet. A base guard can also exercise and test a child’s sensitive quality from accurately taking the ball to the base.

On the court, what is needed is not only good psychological quality, but also excellent technical experience, such as shooting and hitting collisions, stealing bases and touching and killing. Only with good experience can we make the right choice in an emergency.

Cultivate good psychological quality and excellent solutions.

A good sport requires not only a sense of competition, but also a "humble" attitude towards life and opponents at all times. Humility does not mean forbearance, but learning to respect.

On the court etiquette, children will learn to bow and bow when they leave the court, salute each other before and after the competition, raise their hands in the hitting area, and the coach and students will instruct them to take off their hats. Through the infection of sports etiquette, children will gradually develop their self-cultivation and demeanor in the sports field in their lives.

At present, baseball is played in more than 100 countries and regions on five continents. No matter in the United States, or in neighboring Southeast Asian countries such as Japan, Taiwan Province, South Korea and the Philippines, it is the sport with the highest participation among teenagers. Baseball and baseball gloves are the most anticipated birthday gifts for children.

"Happy people use their childhood to cure their whole lives, while unfortunate people use their whole lives to cure their childhood."I think everyone has heard this sentence.

• Children learn about the world from their relationships with their families, and baseball is a sport."the movement to go home". In baseball, home plate means home.
• With a stick, a ball and a pair of gloves, children and parents can build a bridge of communication. You throw the ball, the child catches the ball, and the child throws the ball and you play.There are no barriers between children and parents. On the court, you are teammates, talking on an equal footing and learning from each other. Get to know each other again and establish communication in a more relaxed way.
• When the child’s inner voice is heard and the safe harbor is slowly established, it is difficult to create a gap between you.

Baseball is different from others. Basketball is tall and football is strong. Baseball is tall, short and thin.Different people in different positions, turning their own characteristics into specialties, are masters in the baseball field.

• Because of this, baseballSuitable for both men and women.It is a very undifferentiated sport.
• And it is very suitable for Asians, because it has no physical collision and is very skillful, just like the Japanese baseball team has a high world ranking.

Baseball is the most polite gentleman’s sport. The first lesson of baseball training is often about the etiquette of baseball: bowing and bowing before and after entering the stadium, saluting and paying tribute before and after the game, peer mistakes, not teasing and teasing, but companionship and encouragement.

Children will gain in the process of learning baseball.Humility, gratitude, grace and self-cultivation, transform into a humble and polite little knight.

Zhang Baoshu, who is currently the head coach of MLB Baseball Development Center, once said:"In my 13 years of professional baseball experience, my teammates and coaches are the smartest people I have ever seen in my life."

• This is not difficult to understand, because baseball is a game about solving problems. The game field is unpredictable, and the opponent’s one move and one style must be mentally reacted and then quickly think about the solution.
• To be an excellent baseball player, you need not only sports skills, but also a flexible mind and the ability to judge quickly.
• Extend to the whole life, isn’t it? You need to constantly solve the problems that life throws at you. From this perspective, baseball is a good guide not only at the moment of learning baseball, but also for personal growth career.

Look at this god-level reaction speed.

The optimism of Americans and the perseverance of Japanese must benefit from the shaping of national character by baseball. Baseball is a worldwide sport. Although there are relatively few people playing it in China, it will definitely be a trend in the future.

From a practical point of view, baseball is far less competitive than other sports, and it is relatively easy to make achievements.In MLB, the top baseball organization in the United States, seven people from China have been successfully signed. Comparing football and basketball, the ratio is really high.

For parents who want to send their children abroad to study in the future, cultivating their children to play baseball from an early age can also help them better integrate into the local culture. Why not do it?

These are five reasons to choose baseball.

I hope that through baseball, children can have a wonderful childhood and become intelligent and humble people who focus on their feet and look to the future.

• Chasing for winning or losing, I think, ignores the existence of "people". Utilitarianism, consequentialism and failure are heroes. As long as you lose the game, it means losing everything.
• Just like a gambler who puts all his chips down, a game will decide life and death.
• This is very exciting, and it seems to define a certain meaning for what it does, but the pressure is huge and it is easy to collapse. This is obviously a very fragile system.

• Growth does not mean that winning or losing is not important. Winning is a very important goal as the cornerstone of the team’s existence, but winning is not the goal, but becoming stronger is.
• Winning or losing is only the final result, and even sometimes winning or losing can be a means to become stronger.

• I used to think that if you put pressure on them, you have to force them, control them, and eventhinkYou can control winning or losing, but the fact feedback is absolutely delusional!
• Black swans are everywhere in complex systems, and there are very few things we can control in this world, at least winning or losing is beyond our control.
• If you read the Art of War carefully, you will find that "its core idea is not the method of warfare, but the method of not fighting; Not the method of victory, but the method of invincible;Not because I defeated my opponent, but because my opponent didn’t do well and lost himself. "
• The only thing we can control is ourselves. If we do well and become stronger, we will naturally win the game.

This content comes from @ What is worth buying APP, and the opinions only represent the author himself | Author: Lone Star Tears

The year 2022 has come to an end, and this year’s games have also been sold. Generally speaking, it is a relatively calm year. The top-quality games like 3A masterpieces have emerged one after another, and there are many transplanted games on various platforms. If you are a steam player, it’s really fun. The following is a list of stand-alone games that must be played this year. Please check it out.

Best of the year, I didn’t expect to be able to play in March until December. I thought the interest in the wilderness could be compared but it was postponed, so Hidetaka Miyazaki won another award of the year and won! To tell the truth, the Elden ring that has been polished for so long is also worthy of the name. The game experience of the open soul world is not weaker than that of the wilderness. Well, the bug numerical balance has also been fixed, and we can look forward to the launch of DLC.

The God of War was expected by many people before its launch, but after its release, its reputation was uneven, mainly because the black people in the west were too correct to ruin the game experience. More importantly, bilibili UP sent a 30-minute video denouncing the boring plot for ruining the game. When the firepower was so fierce, it had to be the last time "The Last Survivor 2" was released.

Putting aside the boring correctness, this sequel continues the regular gameplay of the last one, with high-definition image quality and semi-open world design. The degree of innovation is not much, the monster repetition rate is high, and the plot pit is not filled enough. It’s a bit like the feeling of a large DLC in the last one, but it’s still fun, and it’s a qualified 3A masterpiece anyway.

After the release of Plague Legend 2, the word-of-mouth rose linearly, and the previous work received rave reviews. This work brought a novel experience to the players, much better than Ares 5. Well, it’s no problem to rank second in the year, although this IP is quite new, but the game industry is always talking about strength.

The plot follows the previous one. This time, I fled in the picturesque French scenery. Each character has unique skills, and the rats are even more shocking. Chinese dubbing and beautiful soundtrack add gameplay, and later it changed from historical color to magical color. The conversion is a bit true, but overall, it is fun and must be played!

This year, two new year’s treasure dreams were sold. At the beginning of the year, Arzeus and November Zhu/Zi got a good evaluation unexpectedly. As long as they are not too shoddy, fans will accept this series of treasure dreams. Both of them adopt the open world gameplay and take risks in a world full of treasure dreams. This novel experience is still very good. From the sales volume, it can be seen that fans really take this set.

It’s a must-play, but it’s only for fans or players who like this kind of pet collection. In addition, these two works are exclusive versions of switch, and you have to have a switch to play.

It’s a pretty good independent boutique game. The gameplay is against games such as Hades and action Roguelite. Every death will inherit new features, which is reflected in the game that the characteristics of future generations are strengthened. Each future generation has different skills or attributes. Experience new equipment and new skills in the brush, and you can’t stop playing for a few minutes or more. Compared with the previous work, this second generation has richer level design, more diverse occupations and skills, and a variety of upgrade systems. You can explore and try it again and again, and it is an excellent work in general.

A boutique stand-alone jrpg game produced by an independent game developer with a humble budget is simply a horizontal version of the game. The score on the game website is as high as 9.7 points. No matter the plot, music, art or gameplay are carefully polished, the overall play is a kind of cool feeling of playing PSP clearance games when I was a child, which is very nostalgic! This game is considered as a dark horse this year. Although it is unpopular, its quality is extremely excellent. Support it and you must play it!

Follow-up: This year, some games, such as The Lost Light 2, The Desperate Horizon to the West and Sniper Elite 5, are also high-quality games, but they are not listed due to the limitation of space. With the support of some domestic games, Taiwu Huajuan and most of them are quite good-quality games produced this year. The transplanted fun games include Triangular Strategy, Two-person Tour, and Exotic Record of Goddess 5.

The author declares that there is no interest in this article, and welcomes rational exchange and harmonious discussion among value friends ~

There is a saying in the beauty industry.

"China brush tens of millions.

Qingxian County in Hebei Province accounts for half. "

Qingxian County is located in Cangzhou City.

It is "the hometown of makeup brushes in China"

If you’re here,

Platforms such as Tik Tok, Xiaohongshu, and Bi Li.

Search for "makeup brush"

You will find that

Five out of ten beauty bloggers

Are recommending Cangzhou makeup brushes.

"Cangzhou makeup brush"

How cow is Cangzhou Qingxian makeup brush?

Let’s watch it together

↓↓↓

"Buying a cosmetic brush depends on the place of shipment.

It’s from Cangzhou, just close your eyes and enter! "

in recent years

China native makeup brush brand

More and more popular with beauty bloggers

Many of them are domestic products with high cost performance.

From Qingxian county

The internet beauty industry is even more popular.

"The world’s makeup brushes look at China,

China makeup brush to see Cangzhou. "

The statement

Qingxian County is a leader in Cangzhou cosmetic brush industry.

About 40 million cosmetic brushes a year.

From here to the world

Give birth to many well-known domestic brands.

"Buying a cosmetic brush depends on the place of shipment.

It’s from Cangzhou,

Just close your eyes and enter! "

This year’s 618 e-commerce shopping festival

Qingxian makeup brushes sold over 5 million online.

Know these little makeup brushes

What is the annual output value?

3 billion yuan!

This brush out the "face value economy"

Really can’t be underestimated.

How did Qingxian become attached to the makeup brush?

More than 30 years ago

The local government has introduced investment

Many Korean-funded brush companies

Mainly for foreign high-end brands to do OEM.

Kang Shaoxing, now the president of Qingxian Cosmetic Brush Industry Association.

I worked there at that time.

After he accumulated some skills and experience,

Founded in 2006.

Cangzhou’s First Domestic Makeup Brush Factory

—— Qingxian Xingyuan Brush Factory

In 2011, the trademark "Ainuoqi" was registered again.

Starting from generation processing

To start your own brand of makeup brushes.

Xingyuan Brush Factory is gradually in Tmall, Tik Tok and so on.

Multiple e-commerce platforms open the market

these years

Riding the east wind of e-commerce

Qingxian county has emerged one after another.

"Qin system", "receiving wolves" and "Qin Dance Hall" and so on.

Makeup brush brand

These private brands

Open up channels through new Internet games.

Win the favor of the market

Become the "online celebrity" in the field of domestic cosmetic brushes

2019

One of the cradles of Qingxian cosmetic brush industry.

Dongyaozhuang village

Bei Ali research institute

Evaluate"China Taobao Village"

In 2021

Qingxian county quilt China light industry Federation

And China daily necessities industry association.

"Hometown of Makeup Brush in China"

now

Qingxian, the Hometown of Cosmetic Brush in China.

More than 500 brands have been registered

Qingxian county makeup shua products

Its share in the domestic market is about 60%

There are hundreds of millions of makeup brushes every year.

Sell it to the world from here.

Small makeup brushes "brush" out of big industries

"This makeup brush decorated with sika deer stripes,

It was jointly signed by our family and the Summer Palace.

Liuhe Taiping series brush sets,

Using artificial fiber, soft and fluffy … "

At 10 o’clock in the morning on November 3,

In a live broadcast room in Yaozhuang Village, Machang Town, Qingxian County.

The anchor Yuan Huiyan is holding "Ainuoqi"

Brand makeup brush for live broadcast

In order to build brand core competitiveness

From 2018 onwards,

Xingyuan Brush Factory launched the Summer Palace co-branded products.

among

Since Liuhe Taiping series brushes came out.

The sales volume has exceeded 60,000 sets.

Thanks to years of technical accumulation

And continuous innovation

Cosmetic brush of Xingyuan Brush Factory

The road to private brands is getting smoother and smoother.

With the development of Xingyuan Brush Factory

The foundation of the local cosmetic brush industry continues to consolidate.

The industrial chain has basically taken shape

The popularity has also been further opened.

Quality raw material suppliers start

Supply advanced raw materials to Qingxian brush-making enterprises

Breaking the raw material market monopolized by Japanese and Korean brands.

Industrial development

Bring more employment opportunities

In and around Dongyaozhuang village

Engaged in cosmetic brushes and supporting products.

About 2000 people are produced and sold.

Zhixingyuan brush factory

There are more than 100 villagers from the surrounding area.

Also including Yuan Huiyan

Some young people.

From working for a Korean factory

Do OEM work in a self-built factory

Then develop a high-quality domestic cosmetic brush brand.

Qingxian County, Hebei Province

"There are really two brushes."

Comprehensively compiled from Hebei Daily client, Jiyun, power grid headlines, Taobao, bilibili, etc.

Pay attention to Hebei News Network and learn the latest news in Hebei.

From 2021 to now, the beauty track has been constantly running with "capital", which has surpassed last year in quantity.

According to public reports, on July 6th, the beauty industry was born with the largest amount of financing this year-KK Group was led by JD.COM with an investment of about 300 million US dollars. The group owns a large beauty collection store brand THE COLORIST and X11 and other new consumer and retail brands.

This is just a microcosm of the beauty industry. This year, there are only about 20 enterprises that have received more than RMB 100 million in financing, including Meishang, Lan, Xuelingfei, WOW COLOUR, USHOPAL and Liran.

With the help of capital, a large number of companies in the beauty field have gone public, covering the A-share, Hong Kong-share and US-share markets. Recently, companies that have been listed or will be listed in the beauty field include Kaichun Industry, Baiyang Medicine, Juju Zhilian, Betaine, Youquhui, and Yijia.

In this fiery market environment, the whole industry chain of beauty industry is welcoming the best times and the most business opportunities, and practitioners in the beauty field will undoubtedly enjoy more dividends. But if you want to capture business opportunities, you need to have a quick insight into the beauty industry.

Then, in the next half year of 2021, what are the trends and phenomena in the field of beauty that deserve special attention?

The heat of new consumption investment and financing has risen.The domestic product leader rises rapidly.

The glory of domestic products may be traced back to the perfect diary that sprang up three years ago. Many people once thought that this was just a gust of wind. However, a large number of brands, such as Huaxi Zi, Ximuyuan and Runbaiyan, which ran out in the following years, made people realize that the spring of domestic brands has really come.

Take this year’s Tmall 618 as an example. In the sub-category of beauty field, the performance of new domestic brands is particularly bright-in the four sub-categories of powder cake, makeup set, honey powder/loose powder, eyebrow pencil/eyebrow powder/eyebrow cream, Hua Xizi is the first; In the categories of makeup remover, pure dew, makeup spray, etc., it is the domestic brands such as one by one, the sky of daisies and Berry Beauty.

A data of Tmall can also prove this point. In 2020, 3,000 beauty merchants opened stores in Tmall, but more than 2,000 of them were new domestic brands. And among them, 30 beauty brands have become "dark horses", achieving sales of over 100 million.

Among them, there are a lot of investment opportunities, but capital is also a double-edged sword. How to treat capital rationally and grasp the investment opportunities is a subject we need to study. It is reported that the founding partner and chairman of Jiayu Fund will present the latest insight "Let capital empower brands instead of killing them" at the upcoming China Cosmetics Conference, and look forward to his opinions.

Cosmetic industry“The first share"Frequent listed companies have strong stock prices.

As of July 9, the closing price of Huaxi Bio (688363.SH), the first share of hyaluronic acid, was 284.30 yuan/share, which was more than five times higher than the listing issue price of 47.79 yuan/share. The P/E ratio has exceeded 200, and the market value once exceeded 150 billion. Huaxi Bio, which has the hard power of biotechnology and the whole industrial chain, has become the core asset sought after by investment institutions.

Since the renewal of management in the second quarter of 2020, shanghai jahwa, under the leadership of Pan Qiusheng, chairman and CEO, has started a century-old national brand revival war, with remarkable reform results, the stock price reached a record high, and the total market value once exceeded 40 billion yuan.

Polaiya, a local cosmetics company, has achieved rapid growth even under the influence of last year’s epidemic. This year, it has made a good start, with revenue of 905 million in the first quarter, up 48.88% year-on-year.

There are also companies such as Liren Lizhuang, Northbell, Yuyuan, Focus Media, etc., which are outstanding in the cosmetics track. It is reported that the chairmen or CEOs of these seven listed companies will gather at the 14th China Cosmetics Conference held at the Shanghai National Convention and Exhibition Center on August 5-6, when the latest strategies and the methodology behind them will be released on the spot.

Efficacy, skin care, high light moment, emerging track is worthy of attention.

This year’s 618, the only domestic brand in the TOP10 category of Tmall beauty is Winona. The data shows that Winona has been ranked as the TOP10 beauty and skin care category of double 11 Tmall for three consecutive years since 2018. Especially last year, Winona sparked a discussion boom with the only domestic brand of TOP10 in Tmall skin care category.

On March 25th this year, Winona’s parent company Betani successfully landed on the Growth Enterprise Market of Shenzhen Stock Exchange, with a total market value of over 110 billion yuan. Since 2017, Winona’s market share has gradually surpassed international brands such as Vichy, la roche-posay and Avene. At present, Winona ranks first in the domestic efficacy skin care market with a market share of 23%.

Winona is not the only one who has grabbed the huge dividend in the efficacy skin care market.

According to public information, in 2020, Tmall’s flagship store sales ranked the top three brands in terms of year-on-year growth rate, including Quadi and Runbaiyan under Huaxi Bio, and Yuze under shanghai jahwa. Among them, Quadi’s growth rate reached 99.94%, Runbaiyan’s growth rate reached 187%, and Yuze’s growth rate reached 265%.

Efficacy skin care market has become the hottest "emerging market".

Opportunity lies in China Cosmetics Conference.

In the field of beauty, if there is a platform that can link the most beauty resources and business opportunities, it is China Cosmetics Conference.

Since its inception in 2008, the China Cosmetics Conference, jointly created by Pinguan APP and Cosmetics Watch, has successfully invited at least 500 first-line coffee makers from the commercial, economic and even cultural fields in China to share their thoughts and opinions, including many bosses of listed companies outside the industry, top investors and opinion leaders, such as Zhong Shanshan, Shen Nanpeng, Jiang Nanchun, Wei Zhe, Luo Zhenyu and Fang Yuyou.

More than 200 investors from all over the country attend the meeting every year, which is an important platform for investment institutions and financial media to study the frontier ideas of market development and expand industry resources.

With the rapid recovery and prosperity of China’s beauty market ahead of the world, the 14th China Cosmetics Conference with the theme of "China Time" will be held at the Shanghai National Convention and Exhibition Center on August 5 -6, 2021.

In addition to the main forum, there are six sub-forums on new marketing, new channels, new domestic products, new product development, efficacy skin care and design innovation. The first theme exhibition of "Beauty New Domestic Products" will also be launched, and 100+ emerging domestic brands will be exhibited at the same time.

If you are interested in listed companies, cutting-edge domestic products and new beauty tracks, the 2021 China Cosmetics Conference is the most information-intensive and must not be missed event in the whole year. Scan the QR code below to view the full agenda.

2023 is a special year for video games, with many excellent masterpieces and many games that disappoint players. Foreign media recently took stock of 15 disappointed video games for players for lightning protection.

The list is as follows:

1. Hongxia Island

2. The Lord of the Rings: Gollum

3. Layers of Fear

4.《TCHIA》

5. Extra-legal Hero: Rolling Stone City

6. The Raven’s Land

7. The Land of the Enchantment

8. The Last Survivor PC

9. Lego 2K Drive

10.《LEAP》

11. The Last Light

12. The Lost Blade

13. "Dangerous Wolf"

14. The Grey Ridge Incident

15.《RISEN》PS4

Station M announced the top 20 games scored in the first half of 2023, excluding the game compilations released on other platforms in recent years and the newly released game transplants. Let’s take a look at which one scored the highest for multi-platform games.

20. "Disaster Day"-PC platform M station score: 83 points.

19. Miracle Age 4》-PC platform M station score: 83 points.

18. The Underground Labyrinth of Galeria: The Moon Association-NS Platform M Station Rating: 83 points.

17. Tape Monster-PC platform M station score: 84 points.

16. The legacy of Hogwarts-Station M of PS5 platform: 84 points.

15. sonic the hedgehog Murder-PC platform M station score: 84 points.

14. "Traveler 2"-NS platform M station score: 84 points.

13. The score of "Infinite Heart"-NS platform M station: 85 points.

12.《Humanity》-PS5 platform m station score: 85 points.

11. The Seven Incredibles of Paranomasight Institute-Station M of NS Platform: 85 points.

10. Star Wars Jedi: Survivor-M Station of PS5 Platform Rating: 85 points.

9. Diablo IV-PC platform M station score: 87 points.

8. Evaluation of Hi-Fi Rush-XSX platform M station: 87 points.

7. "Final Fantasy: Rhythm Theater"-NS platform M station score: 87 points.

6. Final Fantasy 16-Station M of PS5 platform: 88 points.

5. Dead Space: Remastered Edition-Station M of PS5 platform: 89 points.

4. "Street Fighter 6"-PS5 platform M station score: 92 points.

3. Resident Evil 4: Remastered Edition-Station M of PS5 platform score: 93 points.

2. "Galaxy Warrior Prime Replica Edition"-NS platform M station score: 94 points.

1. "the legend of zelda: Tears of the Kingdom"-NS platform M station score: 96 points.