Mr. Mao Zedong once said: "China’s long-term feudal society has created splendid ancient culture." This shows the importance of culture to a society and even a country. A long history of civilization requires us to pass it on; The touching spirit wants us to continue; Up and down five thousand years of history, want us to pass on. This is the youth in New China, and this is what Mr. Mao Zedong calls the sun at eight or nine o’clock in the morning.

Chinese culture is profound and has a long history. The history of 5,000 years has also made foreign friends admire and admire it. There is only history to have the present, and only the ruins know the rise and fall. Therefore, only by inheriting the traditional culture can we cultivate ourselves and govern the country. Dare to ask which 21st century teenager doesn’t have such a dream? In Jing Ke Stabbed the King of Qin, when Jing Ke went to Qin, the ministers were in tears, but Jing Ke couldn’t bear to look at it, leaving an eternal famous sentence: "The wind is rustling and the water is cold, and the strong man will never return when he is gone." Which of Yan Wang, Jing Ke and Qin Wang in this article does not want their country to be prosperous, their people to live and work in peace and contentment, and their history and culture to be passed down by themselves?

Dynasties are not immutable, and culture is not. If a nation and a country do not have their own unique culture, then I think this country is not far from extinction. Why did Qin Shihuang burn books to bury Confucianism? Code of hammurabi, the first written code in human history, Athens, the first democratic country in human history, many firsts in human history, the first detailed chronicle history book in China history, and many firsts in China history all confirm what Emerson once said: "Culture opens the perception of beauty." Beauty refers not only to the beauty of image, but also to the perfection of culture. "Beauty" runs through us, and culture is interspersed among us. "Cultural progress is the law of the world, and cultural progress is also the trend of China." China people’s ideological and cultural progress, quality of life progress, scientific research progress, medical services progress. China has been making progress, and so have the people of China! In just 70 years, culture has brought us not only cohesion, but also our fighting capacity!

For drinking tea, it is obvious that ordinary white porcelain bowls can meet the demand, but why do we prefer porcelain tea set with fine workmanship? When writing, the arm rest is used to prevent the arm from being stained with ink. Obviously, as long as it has the function of putting the arm, why do we pay attention to its material and the carving on it? When we are moved by the beautiful artistic conception of an ancient poem, when we are fascinated by the exquisiteness and elegance of a handicraft, what do we get from it? What can those humanistic details and artistic values bring to our lives? Or, is culture "useful" or "useless" to our life?

The "uselessness" of culture is also "great use"

In the dialogue session hosted by Bai Yansong at the 15th Cultural China Forum, Pan Lusheng, chairman of China Folk Writers Association, pointed out that "useful" means "practical" and "useless" means aesthetic "useless". Material and spiritual use and life use are both useful and practical, while useless is also useful and even useful.

Pan Lusheng introduced that in Lin ‘an City in the Southern Song Dynasty, the palace culture, the literati culture and the street culture were integrated, which formed the idea of "craft for practical use", and also created a life style of unity of practicality and aesthetics in the Southern Song Dynasty. During this period, the weaving technology was superb, and the fabrics made were dense and light as cicada’s wings. Not only were there various types of yarn, Luo, Qi and Ling, but the silk reeling and embroidery techniques were also superb. The gardens in the Southern Song Dynasty are like three-dimensional landscape paintings with pavilions and winding paths, which contain the spiritual complex and aesthetic artistic conception of literati. From the clay figurines of children in the Song Dynasty in Zhenjiang Museum, to the Children’s Plays in the City in Taipei Palace Museum, from the white porcelain children’s pillows in Dingyao in the Palace Museum, to Song Jin’s Paintings of the Hundred Immortals in Cleveland Art Museum in the United States, all of them reflect the aesthetics and interest of life in which humanities and art are combined with street life.

In contrast, in today’s fast-paced diet and fragmented culture, modern people no longer seem to have an attitude of attaching importance to life aesthetics, and traditional crafts no longer pursue use value. In this context, should we learn from the ancients and return to the "elegant life" way of the Southern Song Dynasty?

"The handicraft tradition of the Southern Song Dynasty is historical and contemporary, which runs through the traditional Chinese aesthetic spirit, lifestyle and cultural taste." Pan Lusheng said. Therefore, he proposed to develop a new economy of Song rhyme culture, take people’s life needs as the guide, enhance cultural life experience, and study how elegant lifestyle can be integrated into today’s life, so that people can gain a sense of cultural identity.

Pan Lusheng believes that, on the one hand, by reviving traditional crafts, we can explore how to better inherit and utilize traditional craft and cultural resources at present, inject the culture of Xixiang into education and cultural communication, and serve people’s spiritual and cultural life. On the other hand, through the development of cultural industry with cross-industry barriers, traditional craft culture can be transformed into the resources of contemporary Song Yun cultural industry, creating higher economic value, thus better serving people’s material and cultural needs.

"Cultural pension" is worth looking forward to.

On the aesthetic level of life, the "usefulness" and "uselessness" of culture may be a philosophical proposition, but in the medical field, the "usefulness" of culture is indispensable. According to Zheng Xiaoying, academician of the Academy of Sciences of developing countries and director of the Peking University Population Research Institute, culture is even more "useful" than science and technology.

Zheng Xiaoying said, "Everyone’s ultimate wish is to grow old healthily and say goodbye to the world happily. This is by no means a problem that can be solved by relying solely on science and technology or medical means, but a realm that must be achieved through the combination of culture, art and technology. In this sense, the infiltration of culture is more important than the development of science and technology. "Zheng Xiaoying believes that" medical art education should be integrated into medical education so that every doctor can accumulate deeper artistic accomplishment and cultural heritage. "

Zheng Xiaoying pointed out that cultural blessing is also needed to deal with the problem of population aging. She introduced that with the intensification of the aging process, the life expectancy of China’s population is also increasing rapidly. However, most of the increased life expectancy is unhealthy, that is, life expectancy with disabilities. Among the disabled people in China, 53% are elderly people. To solve the problems of these elderly disabled people, we need the support of science and technology, but more importantly, we need the support of culture. "Let them be happy and enjoy the benefits brought about by the reform and opening up to the maximum. This is not a problem that can be solved by a simple assistive device."

At the same time, Zheng Xiaoying emphasized the concept of "cultural support for the aged", which is a way to support the aged on the premise that the material needs of the elderly are basically guaranteed, on the basis of meeting spiritual needs, on the basis of communicating emotions, exchanging ideas and having a healthy body and mind, and on the purpose of publicizing individuality, advocating independence and enjoying the spirit of happiness and pleasure. "Cultural pension meets the spiritual needs of the elderly. For the elderly without children, this pension model is particularly important." Zheng Xiaoying said.

How to realize the mutual integration of science and technology and humanities

Undoubtedly, the integration of culture, art and technology can make people’s lives better. So, as an individual, how should we start from ourselves and realize the integration of technology and humanities? This is also a question that Wang Yuming, an academician of China Academy of Engineering and an expert in fluid sealing engineering technology, is often asked.

Wang Yuming laughed and called himself a "science man". "However, although my main business is mechanical engineering, I am not" mechanical "culturally. He is a student of Mr. Ye Jiaying, a consultant of the Chinese Poetry Society, the director of the Poetry Working Committee of colleges and universities, and the president of the Tsinghua University Lotus Pond Poetry Society. It can be said that he is a person who perfectly balances "poetry and distance".

When answering the question "how to realize the mutual integration of science and technology and humanities", Wang Yuming believes that in terms of values, science and technology and humanities and arts are both pursuing truth, goodness and beauty, and they are essentially interlinked; In the mode of thinking, both of them need logical thinking and inspiration epiphany thinking, which can promote each other. The same is true of many masters of science and technology (such as Einstein, Yang Zhenning, Qiu Chengtong, Gu Yuxiu, Qian Xuesen, etc.). However, the most important thing is to have a "pure heart" in both scientific research and literary creation.

On the "Use" of China Culture from the Outside

The Chinese culture has a long history, and the "useful" culture not only created the fashion life of the ancients, but also injected spiritual strength into solving modern social problems, and also brought about an impact on the civilized development of neighboring countries.

In the dialogue session, Cheng Yonghua, former Japanese ambassador extraordinary and plenipotentiary to People’s Republic of China (PRC) and executive vice president of China-Japan Friendship Association, introduced the "use" of Japanese culture to neighboring countries. He said that China’s culture had a profound influence on the Korean Peninsula, Viet Nam and Japan. Take Japan as an example. The Sui, Tang and Song Dynasties were the historical peaks of Sino-Japanese cultural exchanges. During this period, ancient Japan sent 19 groups of envoys to China to study, with a maximum of 600 people at a time. In addition to sending envoys, a large number of international students also came to China from ancient Japan. Many of them stayed for many years, and some even stayed in China to work as officials in Chang ‘an until they died and were buried in Chang ‘an. In 645 AD, the ancient Japanese carried out the "Dahua Innovation" movement, abolished the monopoly regime system in big noble, and established an ancient centralized state with reference to the rules and regulations of the Tang Dynasty in China. During the Song Dynasty, more and more Japanese people came to China to study. Jian Zhen, a monk in the Tang Dynasty, traveled eastward to preach the precepts to Japan and was honored as the ancestor of Japanese Buddhist legalists. The Tang Zhaoti Temple complex built by him and his disciples in Nara, Japan, embodies the architectural characteristics of the Tang Dynasty and is the largest and most beautiful building in Japan’s existing Tianping era. Japanese characters are also born out of Chinese characters. At first, there were only languages but no characters in Japan. In asuka period, Buddhist classics introduced into Japan along with Buddhism made Chinese characters penetrate into Japanese life. The first Chinese characters were used by ancient Japanese as phonography, but they were troublesome in the process of use, so heian period invented katakana and hiragana with reference to the radicals and cursive scripts of Chinese characters. In addition, the present Japanese court music-gagaku,It is also music from the Tang Dynasty in China.

Cheng Yonghua said that Sino-Japanese exchanges have a history of 2,000 years. Today, Japanese young people are still attracted by China’s rapid economic development and technological innovation, and feel that "they should go to China to see more and communicate more".

Whether it is "practical" or "useless", the China culture of the same strain needs and deserves to be passed down and carried forward by contemporary people. As Pan Lusheng said, culture is a nation’s overall lifestyle and value system. If the ancients’ fashion is integrated into contemporary life, we may be able to create a pioneer culture with temperature, connotation and taste in the new era.

In an era full of knowledge, in an era when sports are just needed as students, in an era when children grow up and in an era of constant exploration, sports have become an indispensable product.

And what kind of exercise can make us understand teamwork and team spirit while exercising ourselves?

Children in China, to a great extent, have strong personal abilities, but they are not first-class in teamwork.

In this competitive era, good health is essential. Cultivating a good sport can not only broaden one’s mind, but also cultivate one’s body and mind.

Baseball, a sport full of teamwork, strategy, and self-breakthrough, has become popular in various countries and is on the rise in China.

In the process of training, children need to work together and do their own work well. In anticipation, in the heart of winning, under excellent strategies and in strong psychological quality and concentration, everyone can work together to win the game.

Strength, endurance, speed and willpower are all the foundations of children. In growth, different abilities give different strengths. The advantage of exercise is that children’s minds are cultivated everywhere, and their will is also honed, so that children can have a good psychological quality from an early age.

In baseball, a batter’s correct hitting posture, such as kicking from the back, turning, pulling the arm and swinging the wrist, tests the strength of the players’ legs and arms and the flexibility of the middle part of the body, hands and feet. A base guard can also exercise and test a child’s sensitive quality from accurately taking the ball to the base.

On the court, what is needed is not only good psychological quality, but also excellent technical experience, such as shooting and hitting collisions, stealing bases and touching and killing. Only with good experience can we make the right choice in an emergency.

Cultivate good psychological quality and excellent solutions.

A good sport requires not only a sense of competition, but also a "humble" attitude towards life and opponents at all times. Humility does not mean forbearance, but learning to respect.

On the court etiquette, children will learn to bow and bow when they leave the court, salute each other before and after the competition, raise their hands in the hitting area, and the coach and students will instruct them to take off their hats. Through the infection of sports etiquette, children will gradually develop their self-cultivation and demeanor in the sports field in their lives.

At present, baseball is played in more than 100 countries and regions on five continents. No matter in the United States, or in neighboring Southeast Asian countries such as Japan, Taiwan Province, South Korea and the Philippines, it is the sport with the highest participation among teenagers. Baseball and baseball gloves are the most anticipated birthday gifts for children.

"Happy people use their childhood to cure their whole lives, while unfortunate people use their whole lives to cure their childhood."I think everyone has heard this sentence.

• Children learn about the world from their relationships with their families, and baseball is a sport."the movement to go home". In baseball, home plate means home.
• With a stick, a ball and a pair of gloves, children and parents can build a bridge of communication. You throw the ball, the child catches the ball, and the child throws the ball and you play.There are no barriers between children and parents. On the court, you are teammates, talking on an equal footing and learning from each other. Get to know each other again and establish communication in a more relaxed way.
• When the child’s inner voice is heard and the safe harbor is slowly established, it is difficult to create a gap between you.

Baseball is different from others. Basketball is tall and football is strong. Baseball is tall, short and thin.Different people in different positions, turning their own characteristics into specialties, are masters in the baseball field.

• Because of this, baseballSuitable for both men and women.It is a very undifferentiated sport.
• And it is very suitable for Asians, because it has no physical collision and is very skillful, just like the Japanese baseball team has a high world ranking.

Baseball is the most polite gentleman’s sport. The first lesson of baseball training is often about the etiquette of baseball: bowing and bowing before and after entering the stadium, saluting and paying tribute before and after the game, peer mistakes, not teasing and teasing, but companionship and encouragement.

Children will gain in the process of learning baseball.Humility, gratitude, grace and self-cultivation, transform into a humble and polite little knight.

Zhang Baoshu, who is currently the head coach of MLB Baseball Development Center, once said:"In my 13 years of professional baseball experience, my teammates and coaches are the smartest people I have ever seen in my life."

• This is not difficult to understand, because baseball is a game about solving problems. The game field is unpredictable, and the opponent’s one move and one style must be mentally reacted and then quickly think about the solution.
• To be an excellent baseball player, you need not only sports skills, but also a flexible mind and the ability to judge quickly.
• Extend to the whole life, isn’t it? You need to constantly solve the problems that life throws at you. From this perspective, baseball is a good guide not only at the moment of learning baseball, but also for personal growth career.

Look at this god-level reaction speed.

The optimism of Americans and the perseverance of Japanese must benefit from the shaping of national character by baseball. Baseball is a worldwide sport. Although there are relatively few people playing it in China, it will definitely be a trend in the future.

From a practical point of view, baseball is far less competitive than other sports, and it is relatively easy to make achievements.In MLB, the top baseball organization in the United States, seven people from China have been successfully signed. Comparing football and basketball, the ratio is really high.

For parents who want to send their children abroad to study in the future, cultivating their children to play baseball from an early age can also help them better integrate into the local culture. Why not do it?

These are five reasons to choose baseball.

I hope that through baseball, children can have a wonderful childhood and become intelligent and humble people who focus on their feet and look to the future.

• Chasing for winning or losing, I think, ignores the existence of "people". Utilitarianism, consequentialism and failure are heroes. As long as you lose the game, it means losing everything.
• Just like a gambler who puts all his chips down, a game will decide life and death.
• This is very exciting, and it seems to define a certain meaning for what it does, but the pressure is huge and it is easy to collapse. This is obviously a very fragile system.

• Growth does not mean that winning or losing is not important. Winning is a very important goal as the cornerstone of the team’s existence, but winning is not the goal, but becoming stronger is.
• Winning or losing is only the final result, and even sometimes winning or losing can be a means to become stronger.

• I used to think that if you put pressure on them, you have to force them, control them, and eventhinkYou can control winning or losing, but the fact feedback is absolutely delusional!
• Black swans are everywhere in complex systems, and there are very few things we can control in this world, at least winning or losing is beyond our control.
• If you read the Art of War carefully, you will find that "its core idea is not the method of warfare, but the method of not fighting; Not the method of victory, but the method of invincible;Not because I defeated my opponent, but because my opponent didn’t do well and lost himself. "
• The only thing we can control is ourselves. If we do well and become stronger, we will naturally win the game.

This content comes from @ What is worth buying APP, and the opinions only represent the author himself | Author: Lone Star Tears

The year 2022 has come to an end, and this year’s games have also been sold. Generally speaking, it is a relatively calm year. The top-quality games like 3A masterpieces have emerged one after another, and there are many transplanted games on various platforms. If you are a steam player, it’s really fun. The following is a list of stand-alone games that must be played this year. Please check it out.

Best of the year, I didn’t expect to be able to play in March until December. I thought the interest in the wilderness could be compared but it was postponed, so Hidetaka Miyazaki won another award of the year and won! To tell the truth, the Elden ring that has been polished for so long is also worthy of the name. The game experience of the open soul world is not weaker than that of the wilderness. Well, the bug numerical balance has also been fixed, and we can look forward to the launch of DLC.

The God of War was expected by many people before its launch, but after its release, its reputation was uneven, mainly because the black people in the west were too correct to ruin the game experience. More importantly, bilibili UP sent a 30-minute video denouncing the boring plot for ruining the game. When the firepower was so fierce, it had to be the last time "The Last Survivor 2" was released.

Putting aside the boring correctness, this sequel continues the regular gameplay of the last one, with high-definition image quality and semi-open world design. The degree of innovation is not much, the monster repetition rate is high, and the plot pit is not filled enough. It’s a bit like the feeling of a large DLC in the last one, but it’s still fun, and it’s a qualified 3A masterpiece anyway.

After the release of Plague Legend 2, the word-of-mouth rose linearly, and the previous work received rave reviews. This work brought a novel experience to the players, much better than Ares 5. Well, it’s no problem to rank second in the year, although this IP is quite new, but the game industry is always talking about strength.

The plot follows the previous one. This time, I fled in the picturesque French scenery. Each character has unique skills, and the rats are even more shocking. Chinese dubbing and beautiful soundtrack add gameplay, and later it changed from historical color to magical color. The conversion is a bit true, but overall, it is fun and must be played!

This year, two new year’s treasure dreams were sold. At the beginning of the year, Arzeus and November Zhu/Zi got a good evaluation unexpectedly. As long as they are not too shoddy, fans will accept this series of treasure dreams. Both of them adopt the open world gameplay and take risks in a world full of treasure dreams. This novel experience is still very good. From the sales volume, it can be seen that fans really take this set.

It’s a must-play, but it’s only for fans or players who like this kind of pet collection. In addition, these two works are exclusive versions of switch, and you have to have a switch to play.

It’s a pretty good independent boutique game. The gameplay is against games such as Hades and action Roguelite. Every death will inherit new features, which is reflected in the game that the characteristics of future generations are strengthened. Each future generation has different skills or attributes. Experience new equipment and new skills in the brush, and you can’t stop playing for a few minutes or more. Compared with the previous work, this second generation has richer level design, more diverse occupations and skills, and a variety of upgrade systems. You can explore and try it again and again, and it is an excellent work in general.

A boutique stand-alone jrpg game produced by an independent game developer with a humble budget is simply a horizontal version of the game. The score on the game website is as high as 9.7 points. No matter the plot, music, art or gameplay are carefully polished, the overall play is a kind of cool feeling of playing PSP clearance games when I was a child, which is very nostalgic! This game is considered as a dark horse this year. Although it is unpopular, its quality is extremely excellent. Support it and you must play it!

Follow-up: This year, some games, such as The Lost Light 2, The Desperate Horizon to the West and Sniper Elite 5, are also high-quality games, but they are not listed due to the limitation of space. With the support of some domestic games, Taiwu Huajuan and most of them are quite good-quality games produced this year. The transplanted fun games include Triangular Strategy, Two-person Tour, and Exotic Record of Goddess 5.

The author declares that there is no interest in this article, and welcomes rational exchange and harmonious discussion among value friends ~

There is a saying in the beauty industry.

"China brush tens of millions.

Qingxian County in Hebei Province accounts for half. "

Qingxian County is located in Cangzhou City.

It is "the hometown of makeup brushes in China"

If you’re here,

Platforms such as Tik Tok, Xiaohongshu, and Bi Li.

Search for "makeup brush"

You will find that

Five out of ten beauty bloggers

Are recommending Cangzhou makeup brushes.

"Cangzhou makeup brush"

How cow is Cangzhou Qingxian makeup brush?

Let’s watch it together

↓↓↓

"Buying a cosmetic brush depends on the place of shipment.

It’s from Cangzhou, just close your eyes and enter! "

in recent years

China native makeup brush brand

More and more popular with beauty bloggers

Many of them are domestic products with high cost performance.

From Qingxian county

The internet beauty industry is even more popular.

"The world’s makeup brushes look at China,

China makeup brush to see Cangzhou. "

The statement

Qingxian County is a leader in Cangzhou cosmetic brush industry.

About 40 million cosmetic brushes a year.

From here to the world

Give birth to many well-known domestic brands.

"Buying a cosmetic brush depends on the place of shipment.

It’s from Cangzhou,

Just close your eyes and enter! "

This year’s 618 e-commerce shopping festival

Qingxian makeup brushes sold over 5 million online.

Know these little makeup brushes

What is the annual output value?

3 billion yuan!

This brush out the "face value economy"

Really can’t be underestimated.

How did Qingxian become attached to the makeup brush?

More than 30 years ago

The local government has introduced investment

Many Korean-funded brush companies

Mainly for foreign high-end brands to do OEM.

Kang Shaoxing, now the president of Qingxian Cosmetic Brush Industry Association.

I worked there at that time.

After he accumulated some skills and experience,

Founded in 2006.

Cangzhou’s First Domestic Makeup Brush Factory

—— Qingxian Xingyuan Brush Factory

In 2011, the trademark "Ainuoqi" was registered again.

Starting from generation processing

To start your own brand of makeup brushes.

Xingyuan Brush Factory is gradually in Tmall, Tik Tok and so on.

Multiple e-commerce platforms open the market

these years

Riding the east wind of e-commerce

Qingxian county has emerged one after another.

"Qin system", "receiving wolves" and "Qin Dance Hall" and so on.

Makeup brush brand

These private brands

Open up channels through new Internet games.

Win the favor of the market

Become the "online celebrity" in the field of domestic cosmetic brushes

2019

One of the cradles of Qingxian cosmetic brush industry.

Dongyaozhuang village

Bei Ali research institute

Evaluate"China Taobao Village"

In 2021

Qingxian county quilt China light industry Federation

And China daily necessities industry association.

"Hometown of Makeup Brush in China"

now

Qingxian, the Hometown of Cosmetic Brush in China.

More than 500 brands have been registered

Qingxian county makeup shua products

Its share in the domestic market is about 60%

There are hundreds of millions of makeup brushes every year.

Sell it to the world from here.

Small makeup brushes "brush" out of big industries

"This makeup brush decorated with sika deer stripes,

It was jointly signed by our family and the Summer Palace.

Liuhe Taiping series brush sets,

Using artificial fiber, soft and fluffy … "

At 10 o’clock in the morning on November 3,

In a live broadcast room in Yaozhuang Village, Machang Town, Qingxian County.

The anchor Yuan Huiyan is holding "Ainuoqi"

Brand makeup brush for live broadcast

In order to build brand core competitiveness

From 2018 onwards,

Xingyuan Brush Factory launched the Summer Palace co-branded products.

among

Since Liuhe Taiping series brushes came out.

The sales volume has exceeded 60,000 sets.

Thanks to years of technical accumulation

And continuous innovation

Cosmetic brush of Xingyuan Brush Factory

The road to private brands is getting smoother and smoother.

With the development of Xingyuan Brush Factory

The foundation of the local cosmetic brush industry continues to consolidate.

The industrial chain has basically taken shape

The popularity has also been further opened.

Quality raw material suppliers start

Supply advanced raw materials to Qingxian brush-making enterprises

Breaking the raw material market monopolized by Japanese and Korean brands.

Industrial development

Bring more employment opportunities

In and around Dongyaozhuang village

Engaged in cosmetic brushes and supporting products.

About 2000 people are produced and sold.

Zhixingyuan brush factory

There are more than 100 villagers from the surrounding area.

Also including Yuan Huiyan

Some young people.

From working for a Korean factory

Do OEM work in a self-built factory

Then develop a high-quality domestic cosmetic brush brand.

Qingxian County, Hebei Province

"There are really two brushes."

Comprehensively compiled from Hebei Daily client, Jiyun, power grid headlines, Taobao, bilibili, etc.

Pay attention to Hebei News Network and learn the latest news in Hebei.

From 2021 to now, the beauty track has been constantly running with "capital", which has surpassed last year in quantity.

According to public reports, on July 6th, the beauty industry was born with the largest amount of financing this year-KK Group was led by JD.COM with an investment of about 300 million US dollars. The group owns a large beauty collection store brand THE COLORIST and X11 and other new consumer and retail brands.

This is just a microcosm of the beauty industry. This year, there are only about 20 enterprises that have received more than RMB 100 million in financing, including Meishang, Lan, Xuelingfei, WOW COLOUR, USHOPAL and Liran.

With the help of capital, a large number of companies in the beauty field have gone public, covering the A-share, Hong Kong-share and US-share markets. Recently, companies that have been listed or will be listed in the beauty field include Kaichun Industry, Baiyang Medicine, Juju Zhilian, Betaine, Youquhui, and Yijia.

In this fiery market environment, the whole industry chain of beauty industry is welcoming the best times and the most business opportunities, and practitioners in the beauty field will undoubtedly enjoy more dividends. But if you want to capture business opportunities, you need to have a quick insight into the beauty industry.

Then, in the next half year of 2021, what are the trends and phenomena in the field of beauty that deserve special attention?

The heat of new consumption investment and financing has risen.The domestic product leader rises rapidly.

The glory of domestic products may be traced back to the perfect diary that sprang up three years ago. Many people once thought that this was just a gust of wind. However, a large number of brands, such as Huaxi Zi, Ximuyuan and Runbaiyan, which ran out in the following years, made people realize that the spring of domestic brands has really come.

Take this year’s Tmall 618 as an example. In the sub-category of beauty field, the performance of new domestic brands is particularly bright-in the four sub-categories of powder cake, makeup set, honey powder/loose powder, eyebrow pencil/eyebrow powder/eyebrow cream, Hua Xizi is the first; In the categories of makeup remover, pure dew, makeup spray, etc., it is the domestic brands such as one by one, the sky of daisies and Berry Beauty.

A data of Tmall can also prove this point. In 2020, 3,000 beauty merchants opened stores in Tmall, but more than 2,000 of them were new domestic brands. And among them, 30 beauty brands have become "dark horses", achieving sales of over 100 million.

Among them, there are a lot of investment opportunities, but capital is also a double-edged sword. How to treat capital rationally and grasp the investment opportunities is a subject we need to study. It is reported that the founding partner and chairman of Jiayu Fund will present the latest insight "Let capital empower brands instead of killing them" at the upcoming China Cosmetics Conference, and look forward to his opinions.

Cosmetic industry“The first share"Frequent listed companies have strong stock prices.

As of July 9, the closing price of Huaxi Bio (688363.SH), the first share of hyaluronic acid, was 284.30 yuan/share, which was more than five times higher than the listing issue price of 47.79 yuan/share. The P/E ratio has exceeded 200, and the market value once exceeded 150 billion. Huaxi Bio, which has the hard power of biotechnology and the whole industrial chain, has become the core asset sought after by investment institutions.

Since the renewal of management in the second quarter of 2020, shanghai jahwa, under the leadership of Pan Qiusheng, chairman and CEO, has started a century-old national brand revival war, with remarkable reform results, the stock price reached a record high, and the total market value once exceeded 40 billion yuan.

Polaiya, a local cosmetics company, has achieved rapid growth even under the influence of last year’s epidemic. This year, it has made a good start, with revenue of 905 million in the first quarter, up 48.88% year-on-year.

There are also companies such as Liren Lizhuang, Northbell, Yuyuan, Focus Media, etc., which are outstanding in the cosmetics track. It is reported that the chairmen or CEOs of these seven listed companies will gather at the 14th China Cosmetics Conference held at the Shanghai National Convention and Exhibition Center on August 5-6, when the latest strategies and the methodology behind them will be released on the spot.

Efficacy, skin care, high light moment, emerging track is worthy of attention.

This year’s 618, the only domestic brand in the TOP10 category of Tmall beauty is Winona. The data shows that Winona has been ranked as the TOP10 beauty and skin care category of double 11 Tmall for three consecutive years since 2018. Especially last year, Winona sparked a discussion boom with the only domestic brand of TOP10 in Tmall skin care category.

On March 25th this year, Winona’s parent company Betani successfully landed on the Growth Enterprise Market of Shenzhen Stock Exchange, with a total market value of over 110 billion yuan. Since 2017, Winona’s market share has gradually surpassed international brands such as Vichy, la roche-posay and Avene. At present, Winona ranks first in the domestic efficacy skin care market with a market share of 23%.

Winona is not the only one who has grabbed the huge dividend in the efficacy skin care market.

According to public information, in 2020, Tmall’s flagship store sales ranked the top three brands in terms of year-on-year growth rate, including Quadi and Runbaiyan under Huaxi Bio, and Yuze under shanghai jahwa. Among them, Quadi’s growth rate reached 99.94%, Runbaiyan’s growth rate reached 187%, and Yuze’s growth rate reached 265%.

Efficacy skin care market has become the hottest "emerging market".

Opportunity lies in China Cosmetics Conference.

In the field of beauty, if there is a platform that can link the most beauty resources and business opportunities, it is China Cosmetics Conference.

Since its inception in 2008, the China Cosmetics Conference, jointly created by Pinguan APP and Cosmetics Watch, has successfully invited at least 500 first-line coffee makers from the commercial, economic and even cultural fields in China to share their thoughts and opinions, including many bosses of listed companies outside the industry, top investors and opinion leaders, such as Zhong Shanshan, Shen Nanpeng, Jiang Nanchun, Wei Zhe, Luo Zhenyu and Fang Yuyou.

More than 200 investors from all over the country attend the meeting every year, which is an important platform for investment institutions and financial media to study the frontier ideas of market development and expand industry resources.

With the rapid recovery and prosperity of China’s beauty market ahead of the world, the 14th China Cosmetics Conference with the theme of "China Time" will be held at the Shanghai National Convention and Exhibition Center on August 5 -6, 2021.

In addition to the main forum, there are six sub-forums on new marketing, new channels, new domestic products, new product development, efficacy skin care and design innovation. The first theme exhibition of "Beauty New Domestic Products" will also be launched, and 100+ emerging domestic brands will be exhibited at the same time.

If you are interested in listed companies, cutting-edge domestic products and new beauty tracks, the 2021 China Cosmetics Conference is the most information-intensive and must not be missed event in the whole year. Scan the QR code below to view the full agenda.

2023 is a special year for video games, with many excellent masterpieces and many games that disappoint players. Foreign media recently took stock of 15 disappointed video games for players for lightning protection.

The list is as follows:

1. Hongxia Island

2. The Lord of the Rings: Gollum

3. Layers of Fear

4.《TCHIA》

5. Extra-legal Hero: Rolling Stone City

6. The Raven’s Land

7. The Land of the Enchantment

8. The Last Survivor PC

9. Lego 2K Drive

10.《LEAP》

11. The Last Light

12. The Lost Blade

13. "Dangerous Wolf"

14. The Grey Ridge Incident

15.《RISEN》PS4

Station M announced the top 20 games scored in the first half of 2023, excluding the game compilations released on other platforms in recent years and the newly released game transplants. Let’s take a look at which one scored the highest for multi-platform games.

20. "Disaster Day"-PC platform M station score: 83 points.

19. Miracle Age 4》-PC platform M station score: 83 points.

18. The Underground Labyrinth of Galeria: The Moon Association-NS Platform M Station Rating: 83 points.

17. Tape Monster-PC platform M station score: 84 points.

16. The legacy of Hogwarts-Station M of PS5 platform: 84 points.

15. sonic the hedgehog Murder-PC platform M station score: 84 points.

14. "Traveler 2"-NS platform M station score: 84 points.

13. The score of "Infinite Heart"-NS platform M station: 85 points.

12.《Humanity》-PS5 platform m station score: 85 points.

11. The Seven Incredibles of Paranomasight Institute-Station M of NS Platform: 85 points.

10. Star Wars Jedi: Survivor-M Station of PS5 Platform Rating: 85 points.

9. Diablo IV-PC platform M station score: 87 points.

8. Evaluation of Hi-Fi Rush-XSX platform M station: 87 points.

7. "Final Fantasy: Rhythm Theater"-NS platform M station score: 87 points.

6. Final Fantasy 16-Station M of PS5 platform: 88 points.

5. Dead Space: Remastered Edition-Station M of PS5 platform: 89 points.

4. "Street Fighter 6"-PS5 platform M station score: 92 points.

3. Resident Evil 4: Remastered Edition-Station M of PS5 platform score: 93 points.

2. "Galaxy Warrior Prime Replica Edition"-NS platform M station score: 94 points.

1. "the legend of zelda: Tears of the Kingdom"-NS platform M station score: 96 points.

Image source @ vision china

Text | Fat Whale Headline

In the beginning of 2022, HARMAY, a new retail brand of beauty products, completed nearly $200 million in C and D rounds of financing. During the same period, WOW COLOUR, a beauty collection store brand, also announced at its annual meeting and 2022 strategy conference that it had won another $100 million in A+ rounds of financing; "B+ Oil Tank" announced the completion of a round of strategic financing, which indicates that the new beauty retail species that broke out in 2020 is still the "toon" in the eyes of capital.

Several families are happy and worried. In contrast, the new domestic brands of beauty products are caught in "collective anxiety". Perfect Diary, as the benchmark of new domestic products, bears the brunt. Its share price dropped from $25 at the beginning of 2021 to less than $5, and its market value evaporated by nearly 80%. According to Amoy data, during the period of double 11 last year, the sales of many cutting-edge brands such as Perfect Diary, Flower Xizi and Orange Blossom generally declined by more than 30% compared with the same period last year.

In fact, not only in the beauty industry, but also in the fields of coffee, tea, shoes and clothing, the discussion about "new consumption is going downhill" is endless, and new changes and transformations are quietly coming.

2018-2020 is the "honeymoon period" for the accelerated development of new domestic brands of beauty products, with the influx of hot money; Amoy incubates and supports new brands; With the rise of new traffic platforms such as Xiaohongshu and Tik Tok, a group of cutting-edge brands, who are well versed in traffic and content marketing, rely on the fast product iteration ability and the pricing strategy of "big brand replacement" to quickly create explosive items, which are in full swing in the e-commerce channel.

Along with the highlight, there are still constant doubts, including burning money for growth, emphasizing marketing and neglecting research and development, and serious homogenization of products. According to Perfect Diary Financial Report, the net loss of Q3 Company in 2021 was 360 million yuan. Although the loss range has narrowed compared with 640 million yuan in the same period last year, the high marketing expenses are still criticized, accounting for nearly 70% of the revenue.With the increasing cost of traffic, online growth has fallen into a bottleneck, and the enthusiasm of the capital circle for this model has gradually faded.

To make matters worse,International brands have completely outflanked the new domestic brands in terms of price, marketing methods and talents.. Since double 11 in 2020, the international big brands have concentrated on the lowest discount in history, providing a special "price line" for the China market, and some brands even have a 2-3 discount combined with buying and giving; Marketing gameplay has increased the efforts to launch KOL, online live broadcast rooms and private domain channels, and even the previous "disdainful" launch mode such as taobao guest promotion has begun to be adopted by the top management; In terms of talents, a new round of enrollment expansion of local talents has been launched, and the proportion of local talents in middle-level and key positions has continued to rise, so as to be closer to the China market and its Z-generation young people.

This series of "grounding gas" practices has also multiplied the brand potential accumulated by international big names for a long time, and the market share has been expanding.According to the latest financial report data, the sales of L ‘Oreal, Estee Lauder and Shiseido all achieved double-digit year-on-year growth in 2021. Among them, the financial report of L ‘Oré al Group pointed out that in 2021, it achieved double-digit growth in the China market, which was twice the average growth rate of the beauty market. Estee Lauder Group also stressed in its financial report that the performance of the Asia-Pacific region, especially Chinese mainland, has increased significantly.

It is worth mentioning that these international groups are optimistic about the growth prospects of cosmetics in China in the medium and long term, and further strengthen the layout. For example, L ‘Oré al will land its headquarters in North Asia in Shanghai; Estee Lauder adjusts its organizational structure, and China directly reports to the international president; Shiseido expects China’s income to increase by 16% in 2022 (statement+7%).Many signals show that the international giants are "ambitious" for the China market.

In addition,In the past few years, the "old brand manufacturers" who encountered strong challenges from new brands are also regaining their favor and welcoming the second expansion of revenue and profits.Taking Polaiya as an example, in the past two years, with the large single product of ruby essence and double anti-essence, it has successfully opened up an incremental customer base in the fields of affordable anti-aging, anti-aging, anti-oxidation and sensitive skin care, forming a word-of-mouth effect; And from the second half of 2020, Caitang, a make-up brand, achieved a revenue of 120 million yuan that year, with a year-on-year growth rate of 84% in the first three quarters of 21 years, becoming the second largest incremental business point besides the main brand of Polaiya.

The "rejuvenation" of international giants and local brands, in addition to TAs being more proficient in the operation of new marketing models, stable funds, R&D and manufacturing systems, long-term accumulated brand assets, and omni-channel layout capabilities are the cornerstones under the iceberg, enabling increased exposure to quickly translate into sales and stable repurchase.On the other hand, the proud DTC mode and private domain operation of many new brands have not effectively solved the problems of "loyalty" and "repurchase". According to the data of Dolphin Society, the repurchase rate of Yixian e-commerce has remained at around 40% in recent years, and it has hardly improved, and it has fallen into the dilemma that "if you don’t continue to spend money to buy traffic income, it may double down".

With online competition becoming a red sea, it tends to be homogeneous, and more brands begin to turn their attention to offline. For the brand,The significance of stores has gone beyond the scope of retail channels, and it is an important way to connect real consumers, express their own differences and build brand-specific content.; At the same time, with the application of digital means and the continuous iteration of consumer demand, the offline format has also given new vitality.

From the initial department store channel, to the traditional CS/KA channel, and then to the new beauty collection store at that time, the application of digital tools and technologies has become an important starting point for improving retail efficiency and changing user experience.Through the use of small programs, live broadcasts and other means, as well as the opening of the membership system, the seemingly single offline contact has been transformed into a rich online and offline consumer network, and the private domain attribute of the store can also help the brand reach consumers more accurately and establish deep links. At the same time, digitalization also goes deep into product selection, inventory management, logistics and distribution, etc., improving operational efficiency in an all-round way and releasing new imagination space for consumers to get unexpected experience in beauty consumption.

Social aesthetics+multi-format experience is becoming a new growth point of offline space.With the Z generation becoming the main force of beauty consumption, the behavior and characteristics of TAs have greatly influenced the direction of change in beauty channels, such as preferring undisturbed self-service shopping, preferring early adopters, being willing to pay for face value and trends, and pursuing immersive interactive experience.These have become an important force to promote the rise of beauty collection stores.

Throughout the current popular beauty collection stores, all efforts are made in space quality and scene aesthetics, such as the industrial style of Huamei and the design style of "one store, one theme", the INS girlish style of WOW COLOUR, and the future technology style of B+oil tanks.Stores themselves are very social topics, which bring consumers a deeper interactive experience and stronger brand awareness, thus driving the emergence of consumer behavior.

besidesThe beauty collection store, represented by Huamei, is extending users’ stay time and increasing the repurchase rate by expanding business and ecology.. In Huamei, you can buy not only beauty products, but also coffee, snacks, drinks, pet products, small household appliances, etc. In fact, Huamei is not only a retail distributor, but also an investor. According to the statistics of China Investment Network, Beijing Huamei Lexiang Technology Co., Ltd., the main company of Huamei, has invested in nearly 10 new consumer brands, mainly in 2021, involving skin care, health care, fragrance and other sub-tracks.In the increasingly fierce competition, it is considered to be an important source of differentiated competitiveness for beauty collection stores to use their sensitivity to trends and their ability to select products to explore and even empower new niche brands first.

If the expansion of categories is not without doubt, thenDigging deep into the service value of beauty is another path of overlapping experience.Lan Tingyuan, project director of L ‘Oré al China Consumer Center, said when talking about the trend in the next 5-10 years,Future products will not only be products themselves, but also need some combination with instruments or medical beauty, even with data and services.

In this regard, beauty brands and traditional department stores/CS channels have innate genetic advantages. For example, Estee Lauder will provide offline SPA services such as frozen platinum, black diamond luxury energy and platinum energy storage for members of different levels; Sephora stores provide diversified services such as hairdressing centers, professional service counters and professional beauty consultants; The offline counter of high-end makeup in Mao Geping will design a makeup trial area for consumers, and be equipped with a professional BA to make up half a face for customers to present the product effect.These offline services can greatly promote the distance between brands and consumers and build brand fan stickiness.

In the past two years, the beauty shop in department stores has been continuously expanded, which has been welcomed by beauty brands and customers.Take Hangzhou Wulin Yintai as an example. By the end of 2021, 18 high-end beauty brands had opened 21 beauty salons, including La Prairie, Mystery of Hailan, CPB, Sisley, helena rubinstein and Fresh. These beauty salons usually have an area of 10㎡-25㎡, allowing consumers to enjoy quiet, high-end and private professional skin care. At the same time, different brands of beauty care are different in techniques, instruments, special products and projects.Become a sharp weapon for brands to maintain high-end customers and enhance brand added value.

Hangzhou Wulin Yintai La Prairie brand beauty house

However, the offline expansion of Zhang Zhilu has not been smooth sailing, especially under the influence of the epidemic, many brands have delayed their plans to open stores. In the past 2021, in addition to Sephora’s accelerated expansion plan, nearly 40 new stores were opened, which is about twice the average annual growth rate since it entered China in 15 years. Compared with the target, the opening rhythm of new beauty collection stores has been greatly reduced. According to the statistics of interface news, the total number of WOW COLOUR stores in China at the end of 2021 is about 135, which is half of the peak of 300, which is contrary to its goal of laying out 1,000 offline stores within three years. Black hole once proposed the rhythm of opening 20 stores in 2021 and aiming for 50 stores in 2022, but so far there are only 14 stores.Behind the competition for high-quality offline space, there is still a need for strong financial strength and stable profitability.

It is worth mentioning that the new domestic brands do not have a strong sense of existence in this offline battle. Yixian e-commerce, where Perfect Diary is located, has laid out offline stores since 2019. By the end of November last year, there were 280 stores. However, according to the founder, affected by the epidemic, one-third of the stores have repeatedly closed, opened and closed, and will implement a more cautious store expansion strategy in the future; Tangduo opened 10 stores from September 2020 to the end of November 2021, "each one is very cautious"; Hua Xizi still has no offline stores and counters.It is not an easy task for new domestic brands that are native to the Internet and have limited profit margins, involving the location of offline stores, supply channels, service experience, and the control of personnel operating costs.

Under the double dilemma of online and offline, many founders of new domestic brands said that this is the most difficult moment. If we can survive this "life and death test period", it is likely that a number of new local international brands will be born, but in which direction should we break through?

Brand going out to sea has become a unanimous choice under domestic pressure.According to the statistics of China Business Daily, more than 20 domestic cutting-edge beauty brands are actively exploring overseas markets. Among them, Hua Xizi, relying on the characteristic advantages of oriental aesthetics, is particularly firm on the road of going to sea. In the past two years, she has made intensive brand voices around the achievements and cases of going to sea.

Hua Xizi is very good at using social media and the power of local talents to explore foreign markets. For example, at the end of 2019, the cooperation with the Japanese blogger "@ ????" triggered a hot discussion among Japanese netizens on Hua Xizi, and related topics once climbed to the seventh place in the Japanese Twitter hot search list; In 2021, TikTok "Micro online celebrity" @meredithduxbury, which found 200,000 fans, released a makeup tutorial video using Huaxizi products. The content exposure rate exceeded 5 million, and it gradually entered major international markets such as North America and Western Europe. At the beginning of this year, the evaluation video of domestic makeup flower Xizi pushed by Jeffree Star, an American top beauty blogger with 10 million+fans and sharp "poison tongue" on Youtube, once again boosted the popularity.

Now Huaxizi has opened official website in English and Japanese, successively opened logistics in Japan, the United States and Europe, and laid out many overseas mainstream social media such as Instagram, TikTok, Twitter, among which the number of TikTok fans has exceeded 200,000, which is growing rapidly.

butDomestic brands often go out to sea with the export of national strength and culture, just as the popularity of Korean cosmetics in China in that year was inseparable from its highly binding Korean culture and leveraging traffic dividends.At present, the gathering places of domestic brands of beauty products are more in Southeast Asia and Japan, which are more suitable in makeup habits, fashion trends and culture. However, for the European and American markets with high entry threshold, great skin difference and more intense competition, the space that can be developed at present is still limited.

It is a relatively wise and cost-effective way to keep and strengthen the brand mind of a certain subdivision efficacy/ingredient/category.Taking the skin care track as an example, iResearch data shows that consumers’ demand for effective skin care is increasing, and the driving effect skin care products continue to increase at an average annual compound growth rate of nearly 30%; According to the survey data of the Chinese Medical Doctor Association, more than 70% of the people think that they have sub-health skin conditions, and they can solve skin problems in a targeted manner, and they are more likely to be favored by consumers with exclusive ingredients and formulas.

For example, Winona, with its natural plant ingredients and medical background, has become the first brand of sensitive muscle skin care in China, and has achieved a certain dominant position in the blue ocean of dermatological skin care products. Run Baiyan and Kuadi, owned by Huaxi Bio, have formed the appeal of not losing big names in medical meiquan by virtue of their exclusive advantages in the patented technology of hyaluronic acid components; The core of Lin Qingxuan’s shelling of Chanel some time ago lies in the dispute between users’ minds about the ingredient of camellia. Although netizens have different opinions, they have at least gained a free publicity position in strengthening Lin Qingxuan’s cognition and association with camellia.

If the above two strategies are more short-and medium-term strategies, it is a long-term doctrine that is difficult but must be adhered to to to effectively improve R&D and product strength and precipitate brand equity.At present, the leading new domestic brands are already making changes, such as Perfect Diary gradually upgrading the R&D team, and the proportion of R&D expenses has increased from 0.4% in 2018 to 1.3% in 2020; Hua Xizi hired Li Huiliang, deputy general manager, chief technology officer and core technician of Huaxi Bio, to be responsible for brand research under the brand. In the past year, the number of patents of Hua Xizi’s parent company reached 106, including 28 invention patents, and the number of new patents reached 50.

Although there are still many gaps compared with international beauty brands, this R&D competition has already started. Blessings and misfortunes depend on each other, and it is expected that the consolidation of R&D foundation will make generate’s user thinking and product iteration ability, which new domestic brands have always been good at, have greater potential energy, rather than "floating on the surface".

Huang Quanyu: Education should not only train "candidates", but also train "students".

Education Thought Network was published in Beijing at 12: 03 on November 30, 2023.

The following article comes from Guangming Society educator and author Li Xiangyu.

Guangming society educator.

Educator is an education weekly headed by Guangming Daily. Spread powerful ideas and influence aspiring teachers.

Why did the children who started first fall behind? Why did my son and other Asian children abandon American children for seventy or eighty blocks, but they were caught up in high school? Why do most of the top 100 universities in the world "sit in rows and eat fruit" in the United States? Why did the United States win 333 Nobel Prizes in Science by 2021? Why is it that in the United States, where basic mathematics education has been suspended all the way, by 2021, only "Harvard people" (including alumni, on-the-job workers, part-time workers, etc.) have won 18 Fields Prizes, the highest international prize in mathematics … In the new book "Fundamentals of Education", the author Huang Quanyu has stripped the cocoon of silk, focused on the educational stories, educational phenomena and educational concepts observed in China and the United States for more than 30 years, and analyzed the complexity behind it.

Education should not only train "candidates", but also train "students"

Educator: There is a core point in your new book Fundamentals of Education: Education should not only train "candidates" to learn the knowledge of the known world, but also train "students" to explore the unknown world. What do you think is the key breakthrough to change the "test-based" learning style and thinking mode?

Huang QuanyuThere are two breakthroughs in "exam-oriented": one is mechanism, and the other is concept. The mechanism can be changed when the time comes, such as "double reduction" But people’s ideas, without a trace, follow like a shadow … The mechanism has changed, and ideas often lag behind.

Many Chinese (including me, a "quality education expert") have come to the United States, and the concept of "exam-oriented education" has also swept over Haiti. When I first arrived in the United States, I thought American primary education was too trifling, so I bought different versions of math textbooks and asked my son to teach himself four pages a day. In the second grade of primary school, he taught himself mathematics in the eighth grade (equivalent to the second grade). We ask the school to let our son skip to the third grade to listen to a math class every week. There are three unforgettable sentences in the teacher’s letter: children are good at "arithmetic" skills; What the school teaches is "mathematics"; We should "cherish mathematics". At that time, I was extremely unconvinced.

My son finished college calculus in high school, and got almost full marks in mathematics in SAT-II, the national college entrance examination in the United States, but after going to college, he talked about the color change of "number". Recalling the teacher’s letter that year, the teacher seems to have expected more than ten years ago that this kind of "volume" would keep children away from mathematics that had brought him countless glory.

In the eyes of many people, "taking an examination" means "recording", and there is no distinction between "taking an examination" and "recording". If you pass the exam, you will be admitted; The test score is the admission standard.

Marlin McGrath, director of the Admissions Committee of Harvard University, said: "Harvard receives about 500 applications from SAT perfect scores every year. For example, in 2015, the admission rate of Harvard was only 5%, which means that only 20 of these perfect applicants can get what they want. This shows that grades are not the most important part, it just reflects a student’s performance from an academic perspective. " It is reported that at present, 70%~80% of American universities no longer require applicants to submit SAT or ACT scores (equivalent to applying for universities without the "college entrance examination").

Education should not only train "candidates" to learn the knowledge of the known world, but also train "students" to explore the unknown world. We should start from the end, change the "exam-oriented" learning mode and thinking mode, and implement the separation of "recognizing both points and people".

Educator: "Quality education" was first put forward in China in the mid-1980s. Nearly 40 years have passed, and now many parents still question, "Why is it that the more quality education is advocated, the greater the pressure on children to study, the more anxious parents are, and the more time, energy and money families spend?" What do you think of this?

Huang QuanyuActually, "exam-oriented" and "exam-oriented education" are two different concepts. As the name implies, "taking the exam" means "coping with the exam". Examination is the helplessness of education. As a means, it has to be used, but it cannot be overused. Therefore, even quality education needs to "cope with exams". But exam-oriented education is an educational mechanism, and examination is only one of the means to test teaching. When this means has become the only purpose of the whole education, the essence of education has been subverted-it has become "what to teach and learn".

The fundamental difference between exam-oriented education and quality-oriented education is that "test" students VS "study" students. The former repeats the knowledge of the known world, while the latter explores the unknown world. The core of quality education includes stimulating innovation, emancipating personality, respecting human nature, encouraging independence, being brave in questioning, daring to seek differences, being good at discovering, promoting scientific research, applying what they have learned, rooting in society, nurturing leaders and strengthening their physique … The exam-oriented education around exams is essentially different from the quality education that develops children’s potential.

We need to be alert to two anxiety misunderstandings. One is to "climb vines" as the goal of life, which is a kind of exam-oriented education in disguise (just like I asked my son to teach himself four pages of mathematics every day, and he learned the content of the second grade in the second grade of primary school), so he was anxious. Second, I mistakenly think that climbing vines is not bitter, and quality education is not bitter. Many foreign students from famous universities in China find that the United States is miserable with a quiz every three days and a big exam every five days.

But the exam has a thought-provoking trend: one day, I was shocked by a string of data! In Ohio, the passing rate of students in all subjects from grade 4 in elementary school to grade 12 in high school is: the lower the grade, the lower the passing rate; The higher the grade, the higher the passing rate. Once again, it was a national phenomenon. For example, the score of the "Iowa Basic Skills Examination" in the United States is "the higher the grade, the better the score", except for the score of "Mathematical Calculation" in the eighth grade, which is lower than the score of 72 in the seventh grade. This trend goes against our common sense: the lower the grade, the lower the study intensity and the better the grades; On the contrary, the higher the grade, the higher the study intensity and the lower the grades.

One goes up, the other goes down … After the two directions meet, the reverse gap will get bigger and bigger. "Double reduction" corrected the phenomenon of violating the law of educational development. We should take advantage of the "double reduction" to reflect on the "leaders" at the starting line. Only if we are not afraid of "double reduction" and "slow down first" can we "fast after" in the future.

Don’t be involved in the "in-house" volume, but realize it outside the "in-house"

Educator: Many students studying in the United States or their parents said that education in the United States is also very "rolled up", and "climbing vines" is not necessarily more stressful than "college entrance examination". Please combine your observation and research on American education to talk about your views on this.

Huang QuanyuIn fact, Chinese, students studying in the United States and their parents are a bit confusing. The New York Times once launched a long commentary, pointing out that my book TheHybridTiger has answered the question that puzzled Americans for many years: Why do Asians only account for 4.43% of the American population, and prestigious schools such as Harvard set an invisible admission ceiling for Asians, but the top 20 universities in the United States still admit about 20% of Asian students; Asians are the ethnic group with the most master’s and doctoral degrees per capita, and the average annual family income is the highest in the United States. I use the "dual-core theory" to refute the "tiger mother": only by absorbing the essence of Chinese and American education can a "hybrid tiger" emerge.

At the same time, I put forward a heart-wrenching question: although Asian students account for about 20% of the top 20 universities in the United States, why are the Asian students in the top 20% (Nobel Prize winners, great scientists, professors, barristers, big entrepreneurs, etc.) far from 20%?

When my son was 5 years old, the first English sentence he learned was "Where is the bath? (where is the toilet) ". He is now the youngest trial lawyer and holding partner of a world-renowned law firm, and was awarded the honor of "Star of Tomorrow" trial lawyer in 2021 by Law360. In 2022, Business Insider listed him and 15 other trial lawyers as the "stars of tomorrow" of the year. But he always wins in the bureau and "plays" under the legal provisions designed by others. He never thought of being the top 20% outside the bureau-to design and formulate legal provisions and let others "play".

We like to play games and win games in the office. Exam-oriented education is also about seeing who has soaked in the sea of questions-fighting for the win or loss of the known world in the "bureau", rather than jumping to the "outside" to realize their own things. Many children aim to go to a prestigious school or above. Since they have achieved their goals, who has the motivation and courage to "break the game"?

Is there a question mark (question) or a full stop (conclusion) in the question of education? In my opinion, it is illogical and contrary to common sense to think that "solving problems" is more important than "asking questions". From a psychological point of view, it is depressing human nature not to cultivate children’s ability to find problems, but to emphasize the ability to solve problems. I teach American students and always leave time for questions. If the teacher asks "Any more questions" and the students say "No problem", it means that the teacher has a problem. Guided by "questioning", the more problems arise, the more students’ curiosity, exploration spirit and subjective initiative to solve problems can be stimulated.

Educator: You think it is flawed to regard education as a "trinity" (the "trinity" refers to family education, school education and social education), because this conclusion excludes people’s self-education. Suhomlinski said: "Only education that can inspire children to educate themselves is the real education." And our education has shortcomings in this respect. In your opinion, what levels and subjects should be exerted to stimulate children’s awareness of self-education?

Huang Quanyu"Question mark first" or "period first" convey different educational views. Self-education can also give feedback to different educational views: either stimulate the awakening of self-education consciousness or delay the development of self-awakening.

The "class-taking system" is the most perplexing, tormenting, struggling and uncomfortable part for China students in American universities, so here I try to analyze the relationship between the class-taking system and self-education.

On the one hand, individuality and creativity are inseparable.. Therefore, the premise of cultivating creativity is to protect and liberate children’s personality. The theory of multiple intelligences tells us that children have different personality characteristics. Therefore, the system of taking classes should emancipate the personality and give full play to the talents. Emancipating personality is a process of children’s self-knowledge.

On the other hand, independence can also awaken the self.. How to "take classes"? What "class" Why do you "walk" these "classes" like this? Children must complete this thinking and choice independently. When my son was 15 years old, he wrote about the confusion, pain and struggle in class. Taking classes is not a simple course selection process, but a difficult mental process of self-discovery, self-understanding, self-liberation, self-selection and independence, and starting to find an independent life plan for yourself.

Therefore, I suggest that places where conditions permit in China try to take classes from junior high school.

Educator: Education should lead the future and be forward-looking; The baton of education should not be the college entrance examination, but the demand for talents in the future society. Why do most people understand this view, but still fall into the vortex of "involution"? How do educators find a balance between "basing on the present" and "focusing on the long term"?

Huang QuanyuYou can’t live today without grades, but you can’t live tomorrow with grades. To achieve "balance", we need to think about the following three issues-

First, what is the basis of education? ChatGPT was born, only rote memorization and brushing questions, but today it can’t do AI! It is the foundation of education that robots are "helpless" such as criticism, independence, creativity, spiritual nourishment, personality cultivation, moral cultivation and socialization.

Second, what is the standard of talents? If schools, families and society all think that they are experts in brushing questions, the so-called "foresight" needs "general education" to balance. Drawing lessons from the practice of European and American universities, general education is given before sophomore year, and then majors are divided, giving "self-education" a buffering and self-adjusting judgment opportunity.

Third, publicize the pluralistic concept of "360 lines, each line is the best". No matter whether you go to college or vocational high school, you should seriously think about the two difficult problems of "what you want to do" and "what you can do" when you leave class.

In order to avoid falling into the vortex of "involution", you can refer to the following practices-

First, one day of the year is designated as "Take Children to Work Day". Let children know their parents’ ways of living and their joys and sorrows.

Secondly, one day every year or every semester is designated as "career shadow day". Children can go to the institutions they are interested in, such as police stations, hospitals, barbershops, etc., and follow their "ideal professional models" to observe and experience life.

Third, classify all walks of life through "career interest analysis" to help children plan their lives.. Teenagers often don’t know the relationship between "what they want to do" and "what they can do". What they want to do may not be capable, and what they can do may not be. For example, my son wanted to be a doctor, and later he became interested in lawyers. His final career order was law, medical care, science and art. Ten years later, he went to Columbia University Law School and became a lawyer after graduation. Many of his colleagues are inherited from their fathers. But our family has nothing to do with the law, which also reflects the potential significance of "career interest analysis"

Even if the problems of "what you want to do" and "what you can do" are solved, you will often go through four stages of "social and cultural shock" after entering the society (honeymoon stage, depression stage, recovery and adjustment stage and adaptation stage). This kind of forward-looking homework can shorten this stage for children and find a "balance point" as soon as possible.