How many people are stunned by the nearly 1.5 billion ＂Ex 3＂？ Contribute a lot of box office after 1995

Ex-3: Goodbye to Ex-3

1905 movie network news Almost 1.5 billion! Can’t human beings stop the box office from continuing to blow out?

Going to see "Previous 3" again, there was another wave of people of all colors crying in the cinema. In the scene watched by Xiao Dianjun, some people did leave because of boredom, but more of them cried, and Xiao Dianjun’s lovers and friends even broke up because they watched this movie together.

It’s not that Ex-3 is poisonous, but how many relationships have you had since 1995? The success of "Previous 3" depends entirely on how unforgettable the love of the post-1995 generation is, which is a serious blow to the vast number of singles in the country like Xiao Dianjun.

Stills of "predecessor 3"

As of press time, "Former 3", which was released only 11 days ago, has entered the top 10 box office of Chinese films in mainland film history and became the first explosive film in 2018. The final box office of "Previous 3" is still difficult to predict, and the prediction of Cat’s Eye has been changed again and again, reaching 2.278 billion now. Today, let’s take a look at the success of "Former 3".

After 95, men and women became the main consumers in the town with stories.

The consumption of real money confirms the analysis portrait of big data for the audience of "Former 3". We have checked the data of Tencent Index, Baidu Index, Cat’s Eye and Taobao Film, etc. The audience of "Former 3" has the highest age proportion of 20-24 years old, accounting for 40% of the total number of samples surveyed on all platforms, and even nearly 24% of teenagers under the age of 19 have shown their interest in "Former 3". It seems that the box office spending power of today’s post-95 s and even post-00 s can’t be underestimated.

Box office age distribution

Where are these young people from?

From the data of active areas summarized by various platforms, nearly half of the audience of "Former 3" are concentrated in third-and fourth-tier cities.

Geographical distribution of box office of "predecessor 3"

We further compared the audience who marked "Former 3" on the ticketing platform before and after the film was released. During the period from December 1, 2017 to January 7, 2018, the number of people who marked "Former 3" as "wanting to watch" on the Taobao Film platform increased by 210,000, among which the growth in third-and fourth-tier cities exceeded 105,000.

Box office statistics

Living in small towns, these "story-telling" post-95 young men and women seem to be more easily moved by the "ex" stories close to their emotional life.

This is also reflected in their scoring: among the more than 1 million viewers who scored on the Taobao Film platform, those under 19 and those aged 20-24 gave 9.2 and 9 respectively, which was higher than the overall average score of 8.9 in Previous 3.

The audience aged 20-24 scored 9.3 points.

The data of the cat’s eye platform is even higher, with the audience aged 20-24 scoring 9.3, and the audience under 20 scoring as high as 9.4.

Sex ratio of audience

When we carefully browse the feedback posted on the ticketing platform, we find that most people in the general audience have no intention to discuss the details of the plot, the performance is good or bad, and the stars are there. Instead, they are used to sharing their painful experiences in love with more than half of the space and expressing their feelings from the characters.

Taobao Film user "Imnot Mammal" left a sad but decisive message: I like you, but if you don’t care about me, I will still leave you.

ID "Penghui 0814" mentioned that he had just experienced the same breakup as "Ex 3". Although it is unforgettable so far, he believes that a decent exit is a wise choice.

The same thing happened to Louis Yuanbao. They were still lovers when they bought tickets, but they became predecessors after watching the movie. Together with 9500 like netizens, we have read their feelings for more than three years from TA’s hundreds of words of comments, and hope that he will be happy after graduation for half a year.

The girl named "We are all bad boys" simply wrote a poem: Treating love is a secret love, a love, a concern and a nostalgia; Is will, is a temptation, is guaranteed, is also a doubt.

It turned out that boys and girls cried and fainted in the cinema, and their predecessors reunited on the spot and suddenly broke up, all of which were not necessarily the outbreak of true feelings at that moment.

This is similar to the outbreak of Fanghua a few weeks ago.

Fanghua

A story about the youth in 1980s and 1990s made a large number of audiences who were no longer young walk into the cinema and feel their "youth" together with director Xiaogang Feng. The "non-mainstream audience" after 50 s and 60 s has become an unexpected factor that triggered the box office to rise.

The same is true for Ex-3: these small towns with private stories in their hearts also found outlets to vent their feelings in this film. They like Ex-3, largely because of this emotional resonance and the touch of substituting themselves.

Douban score

In contrast, the score of "Former 3" is not high on the Douban platform where fans and film critics gather. Not long ago, it fell from above the passing line to the current 5.9 points. Among the top 20 popular short comments, there are 10 one-star comments, and most of the negative comments are dissatisfaction with the professional evaluation angles or three-view levels such as film expression techniques and actors’ performances.

Next page:Short video becomes a marketing weapon of "predecessor 3"