Did Dong Mingzhu build a car successfully？ As soon as the car logo came out, it surprised everyone. When I saw the price, netizen： I didn’t consider it.

Speaking of Gree, I think everyone will be familiar with it. Gree is the leader of the domestic air-conditioning industry, which can be said to be a household name, and its chairman Dong Mingzhu is now attracting more attention.

With the trend of globalization, more and more foreign brands have joined the domestic air-conditioning industry and launched fierce competition with domestic air-conditioning brands. Gree’s market share is getting lower and lower. Dong Mingzhu thinks that the air-conditioning industry has reached a saturated level, so he will turn his attention to other industries.

As early as a few years ago, Dong Mingzhu has shifted its target to the automobile industry. After years of hard work, Dong Mingzhu finally paid off. She successfully made her own brand car, and the car logo was designed, which was very popular on the Internet. But when people saw the price of this car, many people were reluctant to buy her car again. What is the car made in Dong Mingzhu? Let’s have a look.

[Road to build cars in Dong Mingzhu]

As early as ten years ago, Dong Mingzhu realized that the air-conditioning industry had become saturated, and she needed to find another way to make money, so she began to pay attention to other industries. In 2015, she first paid attention to the mobile phone industry, so in that year, Gree released some new mobile phones, but because the price of their mobile phones was too high compared with other brands, the sales volume was not very good. Later, Dong Mingzhu could not make money in the mobile phone industry himself.

In 2016, Dong Mingzhu set her eyes on Yinlong, a new energy company in Zhuhai. At first, she planned to include this new energy company in the name of Gree Group, but at the board meeting, her decision was not approved by everyone, so the proposal was finally shelved, but Dong Mingzhu did not miss this opportunity, but looked for other ways.

Later, Dong Mingzhu, in her own capacity, contacted several friends who got along well in the real estate circle, and asked them to take a stake in Yinlong together with herself. With such a joint effort, Dong Mingzhu’s share in Yinlong Group reached 17.46%, ranking second, and successfully became the second largest shareholder of Yinlong Group. After Dong Mingzhu became a shareholder, she officially started to develop her own optimistic automobile industry.

The data shows that she has expanded the company’s factories in several cities in China, and also expanded Yinlong’s business to the field of lithium battery manufacturing. But at that time, Yinlong’s main energy was focused on new energy vehicles, and she didn’t have much experience in manufacturing cars and off-road vehicles, so Dong Mingzhu chose to cooperate with other companies. And Dong Mingzhu’s efforts are not without rewards. After two years’ efforts, she finally succeeded in creating her own brand of new energy vehicles.

[Dong Mingzhu finally succeeded in building a car]

In fact, as early as September 10th, 2015, Dong Mingzhu’s company has launched a new energy vehicle named "".According to its company, this vehicle is driven by pure electric, and the model is "MOV", which is superior to other brands in terms of appearance and performance. The speed of Yinlong Effie is as high as 120 km/h, the power of the engine is also very strong, up to 100 kw, and the cruising range is as high as 450 km. Moreover, its charging ability is also very diversified. You can choose to charge slowly or quickly, and it can be fully charged in two hours.

With excellent performance and excellent performance, this car attracted the attention of countless people at the first time it was listed. The most striking thing is the logo of Yinlong Effie, which is a flower pattern composed of five circles and looks very eye-catching. We originally thought that this car had such a good performance, and it would definitely set off a huge storm after it went on the market. However, in fact, the sales volume of this car was not very good. According to market statistics, the sales volume of this car was only 2,708 in 2019. Why?

[I don’t want to buy it at the price]

In fact, the reason is very simple. The price of this car is really too expensive. When it went on the market in 2019, the price was as high as 430,000, which is more expensive than Tesla in the United States. Such a large sum of money is enough to make many people daunting.

Although this car is well-made and beautiful in appearance, it is a new energy vehicle after all. Compared with ordinary fuel vehicles, its use and maintenance methods are different from those of conventional cars, and its maintenance expenses may be higher, and its batteries need to be replaced after a period of time, which is not cheap. Generally speaking, this car is inconvenient and uneconomical, and its cost performance is not high.

Dong Mingzhu is undoubtedly a successful woman. She came into people’s sight by Gree air conditioner, and then found that the air conditioner has reached saturation, so she began to enter the mobile phone industry. Although she suffered a little loss in the mobile phone industry, she did not give up, but shifted her focus to the automobile industry. Unfortunately, the sales of the cars she founded were not good, even very bleak.

Today’s topic:Did Dong Mingzhu build a car successfully? As soon as the car logo came out, it surprised everyone. When I saw the price, netizen: I didn’t consider it.