After 10 minutes, the order broke through thousands, and the pre-sale price of Zhiji’s first medium and large luxury SUV LS7 was 350,000 ~ 500,000 yuan.
Reporter | Yan Yao
Image source: Enterprise official
On the first day of pre-sale, Zhiji LS7′ s ten-minute order volume exceeded 1,000.
"Amazing!" "Interesting." -This is how many people feel after seeing Zhiji LS7. On December 20th, Zhiji LS7, the first SUV model of Zhiji Automobile, officially opened for pre-sale. At present, Zhiji LS7 offers three power combinations, with the pre-sale price range of 350,000 ~ 500,000 yuan, and announced the exclusive upgrade booking rights at the same time.
It is reported that Zhiji LS7 is an intelligent pure electric medium and large luxury flagship SUV built by Zhiji Automobile with the standard of "scene definition product", which focuses on the fields of "the best in the whole field", "the big five seats in the whole scene" and "the driving control and safety in all road conditions". In the extremely domestic atmosphere of SUV, the essence of SUV products and the user value have been "conquered and explored" to the extreme with Zhidian technology.
According to the plan, the Zhiji LS7 exhibition car will arrive at the IM IN National Brand Experience Center in January next year, officially go on the market in mid-February, and start delivery in March.
"In the past two years, Zhiji Automobile will take five models to enter the market." Tamia Liu, co-CEO of Zhiji Automobile, said that Zhiji Automobile successfully anchored the luxury new energy vehicle market through its first flagship car product, Zhiji L7, and stood firm in the queue of high-end luxury brands. The second product, Zhiji LS7, is aimed at the "medium and large luxury SUV" with greater market potential, impacting sales and striving to create "explosive" products. "In the next step, Zhiji Automobile will lay out more market segments, attract more users and enhance its popularity."
The determination to build a "new car"
Strange semi-spoke steering wheel, huge dome windshield, front seats that can disappear … These new weapons are installed in the same car, breaking people’s inherent understanding of "car". This is also the embodiment of SAIC’s determination to subvert the existing car model and build a "new car".
From January to November this year, the sales volume of SAIC’s new energy vehicles reached 930,000, accounting for 20% of the total sales volume of the group. In the next three years, this number will double, accounting for 40%. Starting from grasping the trend of consumption upgrading and the demand of high-end brand development, the pace of pushing forward Zhiji Automobile, a brand of high-end new energy vehicles under SAIC, is accelerating.
In Tamia Liu’s view, if the first Zhiji L7 is to undertake the mission of becoming a high-end brand of Zhiji automobile, then the second Zhiji LS7 is SAIC’s answer to the exploration of "new automobile".
The design concept of Zhiji LS7 is "hyperspace cockpit". "It’s the best SUV in the whole world." Zhiji automobile engineer said that Zhiji LS7 has adopted the "ice-sensitive front dome of Star Fall Star Waterfall" in a breakthrough way, which has improved the traditional 20-degree viewing angle to a 106-degree wide field of vision.
At the same time, the new car is equipped with the first mass-produced "Yate cruise half steering wheel" in China, which is more transparent when looking at the long screen in front with a huge immersive lifting smart scene screen.
In addition, the right side of the cabin of Zhiji LS7 is equipped with the longest electric slide rail in the existing SUV model. This slide rail allows the front co-pilot seat to be "fully folded", leaving more space for the rear row and comfortably experiencing the real "zero gravity floating seat". Zhiji LS7 also improved the rigidity of the whole vehicle in a targeted way, and used submarine-grade steel to build the cockpit structure, so that the vehicle’s wading, top pressure and rollover resistance were enhanced step by step, and it became an SUV with good driving and control performance and safety in all road conditions.
Of course, the imagination of the "new car" goes far beyond this. For example, the location of laser radar is not a single option for various car companies. "If you stand tall, you can see far. We think that the best position of lidar is installed on the roof, which is the best choice for the automatic driving performance of vehicles." Tamia Liu explained that, therefore, there will be three raised "front bangs" on the roof of Zhiji LS7. "Two of them are placed with lidar, and the other is Carlog (super car intelligent camera system)."
More and more changeable cars may be the charm of the era of car change.
"Do the hard and right thing"
This year, China’s new energy vehicle market will achieve nearly 100% growth. This shows the strong endogenous power in this field.
However, in the era of new energy vehicles, how can Zhiji Automobile break the game? What to do in the second year of development? In Tamia Liu’s view, it is "doing difficult and correct things."
Tamia Liu said that on Zhiji L7, we have created a new "driving ceiling" with extreme power and control, and created the most remarkable label and selling point that is different from other brand products so far. "We hope this car is a very good industrial product. It is a high-quality product that is comfortable, safe and beautiful, and can’t just be attracted by the big screen."
Two months ago, Zhiji L7 Snake Performance Performance Edition became the fastest mass-produced electric vehicle in Zhesai. In April this year, Zhiji L7 successfully challenged the Guinness World Record for the longest drift distance of Taycan mass-produced electric vehicles. The fastest original electric car lap speed record was also created at Tianma Circuit. "These achievements come from the hard work of the team, but it just proves that Zhiji L7 is a very’ capable’ car, especially in driving control and power control."
A taxi can naturally attract a group of users who love it. Among the owners of Zhiji L7, more than 22% users have an annual household income of more than 1 million yuan; 60% of users are buyers of luxury brands and ultra-luxury brands; More than 25% of users have more than 3 cars in their families. Undoubtedly, this is in line with Zhiji Automobile’s main high-end target market.
A car owner of Zhiji L7 who has worked in Germany for more than ten years said: "The curved surface modeling scale of Zhiji L7 is a master’s work at first glance. After driving in Germany for so many years, I knew this car was a good foundation as soon as I got started. "
One thousand vehicles, one thousand appearances.
"Driving to and from work every day can harvest about 1.5 rough stones, and thousands of them are accumulated, which is simply a fortune." Zhiji car owner said.
During the National Day this year, Zhiji Automobile launched IM GO! The "Impact of 8 million kilometers" campaign encourages Zhiji car owners to drive more and travel more. The data shows that more than 50% of the first users participated in this interaction, and the total mileage in 16 days exceeded 3.5 million kilometers, circling the earth 86 times, covering more than 200 cities. The user who runs the most has opened more than 10,000 kilometers in 10 days.
"The most intelligent person has obtained 45,000 original stones in more than three months since he picked up the car in early July." Tamia Liu said. It is reported that the exchange of original stone rights of Zhiji Automobile in the first quarter was officially opened in November. At present, more than 930 Zhiji owners have exchanged 5 million original stones. With the original stone, users will hope that this car company will develop better and better, and then form a benign partnership. "And this is the value of building a’ new car’ in the intelligent age."
Behind the combination of virtual and reality, it is the result of Zhiji automobile getting through the screen, operating system and ecology. The owner is experiencing the extensive interaction between online and offline, inside and outside the car, mobile phone screen and car screen. For example, recently, car owners can upgrade the IM OS1.5.0 car system through OTA. While optimizing many smart cabin functions such as intelligent acoustic system, Carlog, DLP/ISC (Intelligent Car Language System), they also unlock Christmas eggs, even if they are sitting in the car, they can feel a strong Christmas atmosphere.
It can be predicted that diversified and personalized demand will be the trend of automobile consumption in the future. "If a thousand cars are driven down, there will be a thousand car owners themselves." Such a picture is gradually becoming a reality.
